{"id":11568,"date":"2021-03-10T15:26:53","date_gmt":"2021-03-10T08:26:53","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=11568"},"modified":"2023-01-12T16:15:00","modified_gmt":"2023-01-12T09:15:00","slug":"cam-nang-hr-bi-quyet-xay-ung-thuong-hieu-tuyen-dung-hieu-qua-tren-mang-xa-hoi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/cam-nang-hr-bi-quyet-xay-ung-thuong-hieu-tuyen-dung-hieu-qua-tren-mang-xa-hoi\/","title":{"rendered":"C\u1ea9m nang HR: B\u00ed quy\u1ebft x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng hi\u1ec7u qu\u1ea3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i"},"content":{"rendered":"\n
Kh\u00e1i ni\u1ec7m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u00f3 th\u1ec3 kh\u00f4ng qu\u00e1 xa l\u1ea1 v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn, c\u00f3 l\u1ecbch s\u1eed l\u00e2u \u0111\u1eddi. Tuy nhi\u00ean \u0111\u1ed1i v\u1edbi nh\u1eefng doanh nghi\u1ec7p quy m\u00f4 nh\u1ecf hay m\u1edbi b\u1eaft \u0111\u1ea7u, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0. Hi\u1ec7n nay, vi\u1ec7c t\u1eadn d\u1ee5ng c\u00f4ng c\u1ee5 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t tr\u00e0o l\u01b0u v\u00e0 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng. C\u00f9ng JobsGO t\u00ecm hi\u1ec3u t\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1ch th\u1ee9c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i nh\u00e9!<\/span><\/i><\/p>\n Trong th\u1eddi \u0111\u1ea1i 4.0, vi\u1ec7c s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111ang d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t th\u00f4ng l\u1ec7 chung gi\u1eefa c\u00e1c doanh nghi\u1ec7p. \u0110\u1ec3 theo k\u1ecbp xu h\u01b0\u1edbng v\u00e0 \u0111\u1ea3m b\u1ea3o kh\u00f4ng t\u1ee5t h\u1eadu, thua k\u00e9m \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u00e1c doanh nghi\u1ec7p c\u1ea7n c\u1ea7n \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng tr\u00ean k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 n\u00e0y.\u00a0<\/span><\/p>\n V\u1edbi h\u01a1n 3 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i, \u0111\u00e2y l\u00e0 n\u01a1i d\u1ec5 nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t nh\u00e0 tuy\u1ec3n d\u1ee5ng \u0111\u00e1ng tin c\u1eady v\u00e0 l\u00e0 m\u1ed9t n\u01a1i tuy\u1ec7t v\u1eddi \u0111\u1ec3 l\u00e0m vi\u1ec7c.\u00a0<\/span><\/p>\n M\u1ee5c l\u1ee5c<\/p> Th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng l\u00e0 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ec9 danh ti\u1ebfng c\u1ee7a c\u00f4ng ty b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t nh\u00e0 tuy\u1ec3n d\u1ee5ng. Th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh quan tr\u1ecdng c\u1ee7a m\u1ecdi doanh nghi\u1ec7p v\u00e0 l\u00e0 h\u00ecnh \u1ea3nh m\u00e0 doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng trong m\u1eaft c\u1ee7a nh\u00e2n vi\u00ean \u0111ang l\u00e0m vi\u1ec7c c\u0169ng nh\u01b0 c\u00e1c \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng. N\u00f3 bao g\u1ed3m s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb, v\u0103n h\u00f3a v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c.\u00a0<\/span><\/p>\n X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng l\u00e0 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh c\u00f4ng ty b\u1ea1n trong m\u1eaft c\u00e1c nh\u00e2n vi\u00ean \u0111ang l\u00e0m vi\u1ec7c v\u00e0 c\u00e1c \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng l\u00e0 m\u1ed9t nh\u00e0 tuy\u1ec3n d\u1ee5ng h\u00e0ng \u0111\u1ea7u, uy t\u00edn. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng l\u00e0 thu h\u00fat c\u00e1c \u1ee9ng vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 tr\u1edf th\u00e0nh c\u00f4ng ty m\u00e0 h\u1ecd l\u1ef1a ch\u1ecdn \u0111\u1ec3 c\u1ed1ng hi\u1ebfn.<\/span><\/p>\n Theo kh\u1ea3o s\u00e1t c\u1ee7a LinkedIn, 75% \u1ee9ng vi\u00ean s\u1ebd nghi\u00ean c\u1ee9u danh ti\u1ebfng c\u1ee7a c\u00f4ng ty b\u1ea1n tr\u01b0\u1edbc khi n\u1ed9p \u0111\u01a1n xin vi\u1ec7c. V\u00e0 n\u1ebfu h\u1ecd kh\u00f4ng th\u00edch nh\u1eefng g\u00ec h\u1ecd th\u1ea5y, 69% \u1ee9ng vi\u00ean s\u1ebd kh\u00f4ng n\u1ed9p \u0111\u01a1n – ngay c\u1ea3 khi h\u1ecd th\u1ea5t nghi\u1ec7p!<\/span><\/p>\n V\u00ec v\u1eady, n\u1ebfu b\u1ea1n mu\u1ed1n thu h\u00fat nh\u00e2n, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u <\/span>tuy\u1ec3n d\u1ee5ng \u0111\u1ec3 t\u1ea1o cho doanh nghi\u1ec7p m\u00ecnh m\u1ed9t h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c<\/span>, d\u1ec5 d\u00e0ng thu h\u00fat c\u00e1c \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng.\u00a0 M\u1ed9t trong nh\u1eefng k\u00eanh quan tr\u1ecdng v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng ch\u00ednh l\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.\u00a0<\/span><\/p>\n N\u1ebfu kh\u00f4ng c\u00f3 nh\u1eefng chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3, b\u1ea1n s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng <\/a><\/span>cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n kh\u00f4ng t\u00edch c\u1ef1c qu\u1ea3ng b\u00e1 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m khi\u1ebfn c\u00f4ng ty c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh m\u1ed9t n\u01a1i tuy\u1ec7t v\u1eddi \u0111\u1ec3 l\u00e0m vi\u1ec7c, th\u00ec ch\u00fang th\u1ef1c s\u1ef1 ch\u1ec9 l\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng \u2014 v\u00ec s\u1ebd kh\u00f4ng ai th\u1ef1c s\u1ef1 bi\u1ebft v\u1ec1 ch\u00fang.<\/span><\/p>\n Cho d\u00f9 b\u1ea1n mu\u1ed1n l\u00e0m n\u1ed5i b\u1eadt m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p v\u00e0 c\u00e1c c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty b\u1ea1n m\u00ecnh hay ch\u1ee9ng minh s\u1ef1 vui v\u1ebb v\u00e0 tho\u1ea3i m\u00e1i c\u1ee7a c\u00e1c nh\u00e2n s\u1ef1 trong c\u00f4ng ty, b\u1ea1n \u0111\u1ec1u c\u1ea7n thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00e1c \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng qua ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 cho h\u1ecd bi\u1ebft t\u1ea1i sao h\u1ecd n\u00ean l\u00e0m vi\u1ec7c cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n Th\u1ed1ng k\u00ea cho bi\u1ebft 59% \u1ee9ng vi\u00ean s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 nghi\u00ean c\u1ee9u c\u00e1c c\u00f4ng ty m\u00e0 h\u1ecd mu\u1ed1n l\u00e0m vi\u1ec7c. V\u00ec v\u1eady, m\u1ea1ng x\u00e3 h\u1ed9i ch\u00ednh l\u00e0 n\u01a1i m\u00e0 b\u1ea1n n\u00ean c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, k\u1ec3 c\u00e2u chuy\u1ec7n doanh nghi\u1ec7p v\u00e0 qu\u1ea3ng b\u00e1 v\u0103n h\u00f3a c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n Khi th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/a><\/span>, b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd mu\u1ed1n nh\u00ecn r\u00f5 th\u1ea5y hi\u1ec7u qu\u1ea3 m\u00e0 n\u00f3 \u0111em l\u1ea1i. Tuy nhi\u00ean, vi\u1ec7c t\u00ecm ra c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch kh\u00f4ng ph\u1ea3i d\u1ec5 d\u00e0ng. \u0110\u1ed1i v\u1edbi vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n g\u1ea7n nh\u01b0 ch\u1eafc ch\u1eafn c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 qu\u1ea3 c\u00f4ng vi\u1ec7c: s\u1ef1 gia t\u0103ng trong s\u1ed1 l\u01b0\u1ee3ng \u1ee9ng vi\u00ean \u1ee9ng tuy\u1ec3n cho c\u00e1c v\u1ecb tr\u00ed m\u1edf c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/span><\/p>\n Theo LinkedIn, 49% s\u1ed1 ng\u01b0\u1eddi theo d\u00f5i m\u1ed9t c\u00f4ng ty tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00ec h\u1ecd \u00fd \u0111\u1ecbnh theo d\u00f5i c\u00e1c v\u1ecb tr\u00ed m\u1edf \u0111\u1ec3 k\u1ecbp th\u1eddi \u1ee9ng tuy\u1ec3n.\u00a0<\/span><\/p>\n \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u1ebfu b\u1ea1n \u0111ang kh\u00f4ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u1ec1 c\u00f4ng ty v\u00e0 chia s\u1ebb c\u00e1c v\u1ecb tr\u00ed \u0111ang tuy\u1ec3n d\u1ee5ng c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 \u0111ang b\u1ecf l\u1ee1 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c \u1ee9ng vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng, nh\u1eefng ng\u01b0\u1eddi mong mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 \u1ee9ng tuy\u1ec3n v\u00e0o c\u00e1c v\u1ecb tr\u00ed ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd.<\/span><\/p>\n N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a doanh\u00a0 nghi\u1ec7p b\u1ea1n \u2014 b\u1ea5t k\u1ec3 b\u1ea1n c\u00f3 \u0111\u0103ng c\u1ee5 v\u1ec1 c\u00e1c v\u1ecb tr\u00ed \u0111ang m\u1edf hay kh\u00f4ng \u2014 s\u1ebd n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a c\u00e1c \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng ch\u1ee7 \u0111\u1ed9ng v\u00e0 th\u1ee5 \u0111\u1ed9ng v\u1ec1 c\u00f4ng ty b\u1ea1n. N\u1ebfu b\u1ea1n mu\u1ed1n gia t\u0103ng h\u01a1n n\u1eefa s\u1ed1 l\u01b0\u1ee3ng h\u1ed3 s\u01a1 \u1ee9ng tuy\u1ec3n cho c\u00e1c v\u1ecb tr\u00ed \u0111ang m\u1edf trong c\u00f4ng ty, h\u00e3y c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng website h\u1ed7 tr\u1ee3 \u0111\u0103ng tuy\u1ec3n JobsGO<\/a><\/span>.\u00a0<\/span><\/p>\n S\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. Tuy nhi\u00ean, n\u1ebfu c\u00f4ng ty b\u1ecb \u0111\u00e1nh gi\u00e1 l\u00e0 kh\u00f4ng \u0111\u00e1ng tin c\u1eady, \u0111\u1ed1i x\u1eed kh\u00f4ng t\u1ed1t v\u1edbi nh\u00e2n vi\u00ean ho\u1eb7c c\u00f3 nhi\u1ec1u tin t\u1ee9c ti\u00eau c\u1ef1c, nh\u1eefng kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng s\u1ebd kh\u00f4ng s\u1eb5n s\u00e0ng mua h\u00e0ng, s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 hay h\u1ee3p t\u00e1c kinh doanh v\u1edbi b\u1ea1n.<\/span><\/p>\n M\u1ecdi ng\u01b0\u1eddi mu\u1ed1n h\u1ee3p t\u00e1c v\u00e0 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a nh\u1eefng c\u00f4ng ty uy t\u00edn, nh\u1eefng c\u00f4ng ty m\u00e0 h\u1ecd bi\u1ebft s\u1ebd \u0111\u1ed1i x\u1eed t\u1ed1t v\u1edbi nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, vi\u1ec7c th\u1ec3 hi\u1ec7n kh\u00eda c\u1ea1nh n\u00e0y tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd tr\u1edf n\u00ean r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb.<\/span><\/p>\n D\u00f9 \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi t\u00ecm vi\u1ec7c l\u00e0 c\u1ea7n thi\u1ebft, song \u0111\u1eebng qu\u00ean vi\u1ec7c k\u1ebft n\u1ed1i v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i.\u00a0<\/span><\/p>\n B\u00e1o c\u00e1o c\u1ee7a Gallup ch\u1ec9 ra r\u1eb1ng 70% nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y kh\u00f4ng g\u1eafn k\u1ebft v\u1edbi c\u00f4ng ty h\u1ecd \u0111ang l\u00e0m vi\u1ec7c, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 r\u1ea5t nhi\u1ec1u c\u00f4ng ty \u0111ang v\u1eadt l\u1ed9n \u0111\u1ec3 t\u00ecm c\u00e1ch k\u1ebft n\u1ed1i v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh.<\/span><\/p>\n M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi \u0111\u1ec3 k\u1ebft n\u1ed1i nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n v\u1edbi nh\u1eefng g\u00ec b\u1ea1n \u0111ang l\u00e0m. G\u1eafn th\u1ebb h\u1ecd v\u00e0o c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a c\u00f4ng ty b\u1ea1n ho\u1eb7c chia s\u1ebb l\u1ea1i c\u00e1c b\u00e0i \u0111\u0103ng li\u00ean quan \u0111\u1ebfn c\u00f4ng ty m\u00e0 h\u1ecd \u0111\u00e3 chia s\u1ebb tr\u00ean t\u00e0i kho\u1ea3n c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y s\u1ebd khi\u1ebfn c\u00e1c th\u00e0nh vi\u00ean trong c\u00f4ng ty c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m, coi tr\u1ecdng v\u00e0 v\u00ec th\u1ebf, g\u1eafn k\u1ebft h\u01a1n v\u1edbi c\u00f4ng ty.\u00a0<\/span><\/p>\n >>> Xem th\u00eam<\/strong>:\u00a0V\u0103n ho\u00e1 doanh nghi\u1ec7p: T\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1ch th\u1ee9c x\u00e2y d\u1ef1ng<\/a><\/span><\/p>\n Vi\u1ec7c t\u1ea1o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng v\u1eefng m\u1ea1nh, t\u00edch c\u1ef1c c\u00f3 th\u1ec3 gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed cho c\u00f4ng ty c\u1ee7a b\u1ea1n. T\u1ea1i sao \u01b0? \u0110\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p m\u1edbi b\u1eaft \u0111\u1ea7u, b\u1ea1n ph\u1ea3i chi r\u1ea5t nhi\u1ec1u ti\u1ec1n \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c v\u1ecb tr\u00ed \u0111ang tuy\u1ec3n d\u1ee5ng \u1edf c\u00f4ng ty c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c trang web tuy\u1ec3n d\u1ee5ng<\/strong><\/a>. M\u1ed9t s\u1ed1 c\u00f3 th\u1ec3 kh\u00e1 \u0111\u1eaft v\u00e0 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng thu h\u00fat \u0111\u01b0\u1ee3c nh\u1eefng \u1ee9ng vi\u00ean t\u1ed1t nh\u1ea5t.<\/span><\/p>\n Khi b\u1ea1n c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n m\u1ea1nh, c\u00f4ng ty c\u1ee7a b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c h\u1ed3 s\u01a1 c\u1ee7a nh\u1eefng nh\u00e2n t\u00e0i h\u00e0ng \u0111\u1ea7u t\u1eeb kh\u1eafp n\u01a1i. N\u00f3 c\u0169ng s\u1ebd gi\u00fap c\u00f4ng ty c\u1ee7a b\u1ea1n gi\u1eef \u0111\u01b0\u1ee3c t\u00e0i n\u0103ng c\u1ee7a b\u1ea1n, khi m\u00e0 nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y g\u1eafn b\u00f3 v\u1edbi c\u00f4ng ty. \u0110i\u1ec1u n\u00e0y l\u00e0m gi\u1ea3m t\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c v\u00e0 chi ph\u00ed ph\u00e1t sinh, c\u0169ng nh\u01b0 chi ph\u00ed tuy\u1ec3n d\u1ee5ng nh\u00e2n vi\u00ean m\u1edbi v\u00ec b\u1ea1n kh\u00f4ng c\u00f2n ph\u1ea3i thay th\u1ebf nh\u00e2n vi\u00ean li\u00ean t\u1ee5c.<\/span><\/p>\n Theo nhi\u1ec1u c\u00e1ch, vi\u1ec7c qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng c\u1ee7a b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng kh\u00e1c nhi\u1ec1u so v\u1edbi vi\u1ec7c qu\u1ea3ng b\u00e1 b\u1ea5t k\u1ef3 lo\u1ea1i th\u01b0\u01a1ng hi\u1ec7u n\u00e0o kh\u00e1c. R\u00e0o c\u1ea3n \u0111\u1ea7u ti\u00ean s\u1ebd l\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 ch\u1ecdn c\u00e1c k\u00eanh ph\u00f9 h\u1ee3p.<\/span><\/p>\n \u0110\u1ed1i v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng, Facebook, Instagram, LinkedIn v\u00e0 Twitter s\u1ebd l\u00e0 nh\u1eefng l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p. Tuy nhi\u00ean, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i s\u1eed d\u1ee5ng h\u1ebft c\u1ea3 4 c\u00f4ng c\u1ee5 n\u00e0y. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 t\u00ecm hi\u1ec3u xem h\u1ecd hay s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0o.<\/span><\/p>\n Facebook v\u00e0 LinkedIn l\u00e0 hai trong nh\u1eefng k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ty l\u1ef1a ch\u1ecdn \u0111\u1ec3 tri\u1ec3n khai k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng. M\u1eb7c d\u00f9 Facebook ch\u1eafc ch\u1eafn c\u00f3 l\u1ee3i th\u1ebf v\u1ec1 t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng, nh\u01b0ng LinkedIn l\u1ea1i c\u00f3 b\u1ed9 l\u1ecdc nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee5 th\u1ec3 v\u00e0 nhi\u1ec1u tr\u01b0\u1eddng th\u00f4ng tin \u0111\u1eb7c bi\u1ec7t nh\u01b0 s\u1ed1 n\u0103m kinh nghi\u1ec7m, k\u1ef9 n\u0103ng, ng\u00e0nh ngh\u1ec1 l\u1ef1a ch\u1ecdn.\u00a0<\/span><\/p>\n Ngo\u00e0i ra, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng tr\u00ean c\u00e1c website tuy\u1ec3n d\u1ee5ng v\u00ec nh\u1eefng website n\u00e0y th\u01b0\u1eddng c\u00f3 l\u01b0\u1ee3ng traffic l\u1edbn, \u0111\u1ed1i t\u01b0\u1ee3ng s\u1eed d\u1ee5ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u t\u00ecm vi\u1ec7c. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t profile c\u00f4ng ty mi\u1ec5n ph\u00ed tr\u00ean JobsGO v\u00e0 \u0111\u0103ng t\u1ea3i n\u1ed9i dung ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch tuy\u1ec3n d\u1ee5ng. Tu\u1ef3 v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a c\u00f4ng ty, ng\u00e0nh ngh\u1ec1, m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch, \u0111\u1ed1i t\u01b0\u1ee3ng h\u01b0\u1edbng \u0111\u1ebfn, b\u1ea1n h\u00e3y l\u1ef1a ch\u1ecdn th\u1eadt k\u1ef9 k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p nh\u00e9!<\/span><\/p>\n \u0110a s\u1ed1 m\u1ecdi ng\u01b0\u1eddi s\u1ebd mu\u1ed1n h\u00ecnh \u1ea3nh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ea3i \u0111\u01b0\u1ee3c trau chu\u1ed1t k\u1ef9 c\u00e0ng, \u0111\u1eb9p \u0111\u1ebd, \u1ea5n t\u01b0\u1ee3ng v\u00e0 th\u1eadt ho\u00e0n h\u1ea3o. M\u1eb7c d\u00f9 b\u1ea1n kh\u00f4ng n\u00ean \u0111\u1ec3 trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a c\u00f4ng ty m\u00ecnh tr\u00f4ng l\u1ed9n x\u1ed9n v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng kh\u00f4ng theo k\u1ebf ho\u1ea1ch, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u0103ng t\u1ea3i nh\u1eefng n\u1ed9i dung kh\u00f4ng ho\u00e0n h\u1ea3o, \u0111\u01b0\u1ee3c trau chu\u1ed1t nh\u1ea5t, nh\u01b0ng l\u1ea1i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c m\u00e0u s\u1eafc ri\u00eang c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/span><\/p>\n N\u1ed9i dung ch\u00e2n th\u1ef1c s\u1ebd lu\u00f4n khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc c\u1ea3m th\u1ea5y \u0111\u00e1ng tin t\u01b0\u1edfng v\u00e0 d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i. H\u1ecd s\u1ebd c\u1ea3m th\u1ea5y th\u00edch th\u00fa v\u1edbi nh\u1eefng n\u1ed9i dung th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng m\u1eb7t \u0111\u1eddi th\u01b0\u1eddng nh\u1ea5t c\u1ee7a c\u00f4ng ty b\u1ea1n, thay v\u00ec nh\u1eefng n\u1ed9i dung ch\u1ec9 th\u1ec3 hi\u1ec7n nh\u1eefng m\u1eb7t \u201ch\u00e0o nho\u00e1ng”, \u0111\u1eb9p \u0111\u1ebd nh\u1ea5t. B\u1ea1n n\u00ean x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh g\u1ea7n g\u0169i, thay v\u00ec kh\u00f3 ti\u1ebfp c\u1eadn.\u00a0<\/span><\/p>\n H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng gi\u1ecdng v\u0103n th\u00e2n thi\u1ec7n v\u00e0 g\u1ea7n g\u0169i trong ph\u1ea7n ch\u00fa th\u00edch v\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n. M\u1ea1ng x\u00e3 h\u1ed9i kh\u00f4ng ph\u1ea3i m\u1ed9t b\u1ea3ng qu\u1ea3ng c\u00e1o \u2014 \u0111\u00f3 l\u00e0 n\u01a1i \u0111\u1ec3 b\u1ea1n tham gia v\u00e0 k\u1ebft n\u1ed1i v\u1edbi m\u1ecdi ng\u01b0\u1eddi.<\/span><\/p>\n Nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a c\u00f4ng ty b\u1ea1n s\u1ebd th\u00edch nh\u1eefng b\u00e0i \u0111\u0103ng li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a nh\u00e2n vi\u00ean, khung c\u1ea3nh v\u0103n ph\u00f2ng trong c\u00f4ng ty c\u1ee7a b\u1ea1n.\u00a0<\/span>Nh\u1eefng b\u1ee9c \u1ea3nh v\u0103n ph\u00f2ng c\u1ee7a b\u1ea1n v\u00e0o m\u1ed9t ng\u00e0y b\u1eadn r\u1ed9n ho\u1eb7c nh\u1eefng chuy\u1ebfn team building c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t t\u01b0 li\u1ec7u t\u1ed1t \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch tuy\u1ec3n d\u1ee5ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.\u00a0<\/span><\/p>\n H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng \u0111i\u1ec1u n\u00e0y: B\u1ea1n theo d\u00f5i m\u1ed9t c\u00f4ng ty tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00ec b\u1ea1n ng\u01b0\u1ee1ng m\u1ed9 nh\u1eefng g\u00ec h\u1ecd l\u00e0m. Nh\u01b0ng, ch\u1eb3ng bao l\u00e2u, b\u1ea1n ch\u1ec9 th\u1ea5y nh\u1eefng th\u00f4ng \u0111i\u1ec7p b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i: Mua ti\u1ec7n \u00edch n\u00e0y, \u0111\u1ecdc b\u00e0i \u0111\u0103ng n\u00e0y, \u0111\u0103ng k\u00fd theo d\u00f5i, tham d\u1ef1 s\u1ef1 ki\u1ec7n n\u00e0y\u2026 B\u1ea1n c\u1ea3m th\u1ea5y th\u1eadt phi\u1ec1n ph\u1ee9c, phi\u1ec1n ph\u1ee9c \u0111\u1ebfn m\u1ee9c b\u1ea1n quy\u1ebft \u0111\u1ecbnh b\u1ecf theo d\u00f5i h\u1ecd.\u00a0<\/span><\/p>\n C\u1ea3nh t\u01b0\u1ee3ng n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng l\u1ea1 l\u1eabm v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc quan tr\u1ecdng c\u1ea7n ghi nh\u1edb khi b\u1ea1n thi\u1ebft l\u1eadp v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch n\u1ed9i dung cho t\u00e0i kho\u1ea3n m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a c\u00f4ng ty. Li\u00ean t\u1ee5c \u0111\u01b0a ra nh\u1eefng y\u00eau c\u1ea7u cho ng\u01b0\u1eddi theo d\u00f5i ho\u1eb7c g\u1eedi qu\u00e1 nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p b\u00e1n h\u00e0ng s\u1ebd ch\u1ec9 khi\u1ebfn t\u1ef7 l\u1ec7 b\u1ecf theo d\u00f5i c\u1ee7a b\u1ea1n t\u0103ng cao.<\/span><\/p>\n \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n kh\u00f4ng n\u00ean \u0111\u0103ng v\u1ec1 c\u00e1c v\u1ecb tr\u00ed \u0111ang c\u1ea7n tuy\u1ec3n d\u1ee5ng c\u1ee7a b\u1ea1n? Ho\u00e0n to\u00e0n kh\u00f4ng \u2014 nh\u1eefng b\u00e0i \u0111\u0103ng nh\u01b0 v\u1eady r\u1ea5t quan tr\u1ecdng. Tuy nhi\u00ean, b\u1ea1n c\u1ea7n ph\u1ea3i c\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng. H\u00e3y ngh\u0129 v\u1ec1 nh\u1eefng c\u00e1ch kh\u00e1c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho ng\u01b0\u1eddi theo d\u00f5i . V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t Facebook Live ho\u1eb7c Instagram Live \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi ho\u1eb7c chia s\u1ebb c\u00e1c th\u1ee7 thu\u1eadt ph\u1ecfng v\u1ea5n.\u00a0<\/span><\/p>\n M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t con \u0111\u01b0\u1eddng hai chi\u1ec1u, v\u00ec v\u1eady \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang cung c\u1ea5p m\u1ed9t s\u1ed1 gi\u00e1 tr\u1ecb th\u1ef1c cho nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i b\u1ea1n ch\u1ee9 kh\u00f4ng ch\u1ec9 s\u1eed d\u1ee5ng n\u00f3 nh\u01b0 m\u1ed9t t\u1ea5m bi\u1ec3n qu\u1ea3ng c\u00e1o.<\/span><\/p>\nTh\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng l\u00e0 g\u00ec?<\/b><\/span><\/span><\/h2>\n
T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c <\/b>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/b><\/span><\/span><\/h2>\n
1. Gi\u00fap c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh tuy\u1ec3n d\u1ee5ng c\u1ee7a b\u1ea1n<\/b><\/span><\/span><\/h3>\n
2. Gi\u00fap thu h\u00fat \u1ee9ng vi\u00ean cho c\u00e1c v\u1ecb tr\u00ed \u0111ang c\u1ea7n tuy\u1ec3n d\u1ee5ng<\/b><\/span><\/span><\/h3>\n
3. Gi\u00fap thu h\u00fat v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c<\/span>\u00a0<\/b><\/span><\/h3>\n
4. Gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i<\/b><\/span><\/span><\/h3>\n
5. Gi\u00fap <\/b>ti\u1ebft ki\u1ec7m chi ph\u00ed cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/b><\/span><\/span><\/h3>\n
Nh\u1eefng l\u01b0u \u00fd khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/b><\/span><\/span><\/h2>\n
Ch\u1ecdn k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p\u00a0<\/b><\/span><\/span><\/h3>\n
N\u1ed9i dung ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc ri\u00eang c\u1ee7a c\u00f4ng ty b\u1ea1n<\/b><\/span><\/span><\/h3>\n
\u0110\u1eebng ch\u1ec9 \u0111\u0103ng t\u1ea3i n\u1ed9i dung ph\u1ee5c v\u1ee5 l\u1ee3i \u00edch c\u1ee7a c\u00f4ng ty b\u1ea1n<\/b><\/span><\/span><\/h3>\n