{"id":12567,"date":"2025-02-20T11:40:00","date_gmt":"2025-02-20T04:40:00","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=12567"},"modified":"2025-03-14T20:59:04","modified_gmt":"2025-03-14T13:59:04","slug":"ceo-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/ceo-la-gi\/","title":{"rendered":"CEO L\u00e0 G\u00ec? 8 K\u1ef9 N\u0103ng C\u1ea7n Thi\u1ebft V\u1edbi CEO"},"content":{"rendered":"\n
Trong th\u1ebf gi\u1edbi kinh doanh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t hi\u1ec7n nay, v\u1ecb tr\u00ed CEO (Chief Executive Officer hay Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh) kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u, m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi \u0111\u1ecbnh h\u00ecnh v\u0103n h\u00f3a doanh nghi\u1ec7p, \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 \u0111\u1ea1i di\u1ec7n cho to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c tr\u00ean tr\u01b0\u1eddng qu\u1ed1c t\u1ebf. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd cung c\u1ea5p nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u1ec1 \u201c<\/em>CEO l\u00e0 g\u00ec<\/em><\/strong><\/a>\u201d, vai tr\u00f2, c\u00f4ng vi\u1ec7c, m\u1ee9c l\u01b0\u01a1ng, y\u00eau c\u1ea7u c\u01a1 b\u1ea3n v\u00e0 k\u1ef9 n\u0103ng c\u1ea7n c\u00f3 \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t CEO th\u00e0nh c\u00f4ng.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> CEO l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a t\u1eeb g\u00ec? CEO vi\u1ebft t\u1eaft c\u1ee7a Chief Executive Officer, c\u00f3 ngh\u0129a l\u00e0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh. \u0110\u00e2y l\u00e0 v\u1ecb tr\u00ed l\u00e3nh \u0111\u1ea1o cao nh\u1ea5t trong m\u1ed9t doanh nghi\u1ec7p, ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n v\u00e0 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ty. T\u1ea1i Vi\u1ec7t Nam, ch\u1ee9c danh n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh, T\u1ed5ng gi\u00e1m \u0111\u1ed1c ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 Ch\u1ee7 t\u1ecbch H\u0110QT (trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p).<\/p><\/blockquote>\n V\u1edbi vai tr\u00f2 \u201c\u0111\u1ea7u t\u00e0u\u201d, CEO kh\u00f4ng ch\u1ec9 s\u1edf h\u1eefu t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00f2n l\u00e0 b\u1ed9 m\u1eb7t \u0111\u1ea1i di\u1ec7n cho h\u00ecnh \u1ea3nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 \u0111\u1ed1i t\u00e1c.<\/p>\n Xem th\u00eam: <\/strong>C\u00e1c ch\u1ee9c v\u1ee5 trong c\u00f4ng ty ph\u1ed5 bi\u1ec3n v\u00e0 quan tr\u1ecdng<\/strong><\/a><\/p>\n CEO c\u00f3 vai tr\u00f2 quan tr\u1ecdng v\u00e0 \u0111a chi\u1ec1u trong vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng vai tr\u00f2 ch\u00ednh c\u1ee7a CEO:<\/p>\n CEO \u0111\u00f3ng vai tr\u00f2 nh\u01b0 “ki\u1ebfn tr\u00fac s\u01b0 t\u01b0\u01a1ng lai” c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ecbnh h\u01b0\u1edbng con thuy\u1ec1n c\u00f4ng ty \u0111i \u0111\u00fang h\u00e0nh tr\u00ecnh d\u00e0i h\u1ea1n. H\u1ecd kh\u00f4ng ch\u1ec9 ph\u00e2n t\u00edch xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, nh\u1eadn di\u1ec7n c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng m\u00e0 c\u00f2n v\u1ea1ch ra l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee5 th\u1ec3 cho t\u1eebng giai \u0111o\u1ea1n.<\/p>\n T\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a CEO gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u00fang v\u1ecb th\u1ebf c\u1ea1nh tranh, l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf \u0111\u1ed9c \u0111\u00e1o. Quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd mang t\u00ednh \u0111\u1ecbnh h\u01b0\u1edbng, t\u1eeb vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ebfn t\u00e1i c\u1ea5u tr\u00fac b\u1ed9 m\u00e1y, t\u1ea5t c\u1ea3 \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau b\u1ec1n v\u1eefng.<\/p>\n Vai tr\u00f2 ki\u1ebfn t\u1ea1o v\u0103n h\u00f3a c\u1ee7a CEO th\u1ec3 hi\u1ec7n qua vi\u1ec7c h\u1ecd thi\u1ebft l\u1eadp v\u00e0 nu\u00f4i d\u01b0\u1ee1ng nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ecbnh h\u00ecnh b\u1ea3n s\u1eafc doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch th\u1ec3 hi\u1ec7n c\u00e1c gi\u00e1 tr\u1ecb n\u00e0y qua h\u00e0nh \u0111\u1ed9ng c\u00e1 nh\u00e2n, CEO t\u1ea1o ra hi\u1ec7u \u1ee9ng lan t\u1ecfa trong to\u00e0n t\u1ed5 ch\u1ee9c, khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean tu\u00e2n theo nh\u1eefng chu\u1ea9n m\u1ef1c t\u00edch c\u1ef1c. H\u1ecd x\u00e2y d\u1ef1ng m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c n\u01a1i m\u1ed7i \u00fd t\u01b0\u1edfng \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng, s\u00e1ng ki\u1ebfn \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch v\u00e0 th\u00e0nh t\u1ef1u \u0111\u01b0\u1ee3c ghi nh\u1eadn x\u1ee9ng \u0111\u00e1ng.<\/p>\n V\u0103n h\u00f3a doanh nghi\u1ec7p m\u1ea1nh m\u1ebd do CEO ki\u1ebfn t\u1ea1o kh\u00f4ng ch\u1ec9 n\u00e2ng cao n\u0103ng su\u1ea5t m\u00e0 c\u00f2n t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn k\u1ebft, gi\u1ea3m t\u1ef7 l\u1ec7 ngh\u1ec9 vi\u1ec7c v\u00e0 thu h\u00fat nh\u00e2n t\u00e0i. Khi \u0111\u1ed1i m\u1eb7t v\u1edbi thay \u0111\u1ed5i, ch\u00ednh n\u1ec1n t\u1ea3ng v\u0103n h\u00f3a v\u1eefng ch\u1eafc n\u00e0y gi\u00fap doanh nghi\u1ec7p duy tr\u00ec s\u1ef1 \u1ed5n \u0111\u1ecbnh, th\u00edch nghi nhanh ch\u00f3ng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong b\u1ed1i c\u1ea3nh kinh doanh lu\u00f4n bi\u1ebfn \u0111\u1ed9ng.<\/p>\n V\u1edbi vai tr\u00f2 \u0111\u1ea1i di\u1ec7n, CEO tr\u1edf th\u00e0nh hi\u1ec7n th\u00e2n s\u1ed1ng \u0111\u1ed9ng cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00e1 tr\u1ecb doanh nghi\u1ec7p tr\u00ean m\u1ecdi di\u1ec5n \u0111\u00e0n quan tr\u1ecdng. M\u1ed7i b\u00e0i ph\u00e1t bi\u1ec3u, cu\u1ed9c ph\u1ecfng v\u1ea5n hay b\u00e0i vi\u1ebft c\u1ee7a h\u1ecd \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u00ecnh \u1ea3nh c\u00f4ng ty trong m\u1eaft c\u00e1c b\u00ean li\u00ean quan.<\/p>\n T\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n ng\u00e0nh, h\u1ed9i ngh\u1ecb qu\u1ed1c t\u1ebf hay trong c\u00e1c cu\u1ed9c \u0111\u00e0m ph\u00e1n quan tr\u1ecdng, s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a CEO mang t\u00ednh quy\u1ebft \u0111\u1ecbnh cho vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. H\u1ecd c\u0169ng th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u1ed5 \u0111\u00f4ng, nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 th\u00f4ng tin v\u1ec1 t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng, k\u1ebft qu\u1ea3 kinh doanh v\u00e0 tri\u1ec3n v\u1ecdng ph\u00e1t tri\u1ec3n.<\/p>\n Th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, CEO hi\u1ec7n \u0111\u1ea1i c\u00f2n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n g\u1eafn li\u1ec1n v\u1edbi doanh nghi\u1ec7p, t\u1ea1o ra s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u01b0\u1ee3t ra ngo\u00e0i ph\u1ea1m vi c\u00f4ng ty v\u00e0 ng\u00e0nh ngh\u1ec1.<\/p>\n Trong vai tr\u00f2 qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng, CEO th\u1ec3 hi\u1ec7n b\u1ea3n l\u0129nh l\u00e3nh \u0111\u1ea1o th\u1ef1c th\u1ee5 khi \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p. H\u1ecd nhanh ch\u00f3ng n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh, \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 nghi\u00eam tr\u1ecdng v\u00e0 t\u00e1c \u0111\u1ed9ng ti\u1ec1m \u1ea9n \u0111\u1ec3 \u0111\u01b0a ra ph\u1ea3n \u1ee9ng k\u1ecbp th\u1eddi.<\/p>\n B\u1eb1ng vi\u1ec7c duy tr\u00ec s\u1ef1 b\u00ecnh t\u0129nh v\u00e0 quy\u1ebft \u0111o\u00e1n, CEO truy\u1ec1n c\u1ea3m h\u1ee9ng cho to\u00e0n \u0111\u1ed9i ng\u0169 gi\u1eef v\u1eefng tinh th\u1ea7n, t\u1eadp trung v\u00e0o gi\u1ea3i ph\u00e1p thay v\u00ec b\u1ecb chi ph\u1ed1i b\u1edfi \u00e1p l\u1ef1c. H\u1ecd thi\u1ebft l\u1eadp quy tr\u00ecnh x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng r\u00f5 r\u00e0ng, ph\u00e2n c\u00f4ng tr\u00e1ch nhi\u1ec7m c\u1ee5 th\u1ec3 v\u00e0 \u0111\u1ea3m b\u1ea3o th\u00f4ng tin \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t minh b\u1ea1ch c\u1ea3 n\u1ed9i b\u1ed9 l\u1eabn b\u00ean ngo\u00e0i.<\/p>\n \u0110\u1eb7c bi\u1ec7t, CEO gi\u1ecfi kh\u00f4ng ch\u1ec9 gi\u1ea3i quy\u1ebft h\u1eadu qu\u1ea3 tr\u01b0\u1edbc m\u1eaft m\u00e0 c\u00f2n bi\u1ebfn kh\u1ee7ng ho\u1ea3ng th\u00e0nh c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c, c\u1ea3i thi\u1ec7n quy tr\u00ecnh v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i c\u1ee7a t\u1ed5 ch\u1ee9c, gi\u00fap doanh nghi\u1ec7p tr\u1edf n\u00ean m\u1ea1nh m\u1ebd h\u01a1n sau m\u1ed7i th\u1eed th\u00e1ch.<\/p>\n Trong vai tr\u00f2 ki\u1ebfn t\u1ea1o gi\u00e1 tr\u1ecb c\u1ed5 \u0111\u00f4ng, CEO c\u00e2n b\u1eb1ng kh\u00e9o l\u00e9o gi\u1eefa m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n v\u00e0 t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i \u00edch cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0. H\u1ecd thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 ti\u00eau t\u00e0i ch\u00ednh r\u00f5 r\u00e0ng, t\u1eeb t\u0103ng tr\u01b0\u1edfng doanh thu, bi\u00ean l\u1ee3i nhu\u1eadn \u0111\u1ebfn hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng v\u1ed1n, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o t\u00ednh minh b\u1ea1ch trong b\u00e1o c\u00e1o k\u1ebft qu\u1ea3.<\/p>\n Th\u00f4ng qua c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c v\u00e0o c\u00f4ng ngh\u1ec7, nh\u00e2n s\u1ef1 v\u00e0 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng m\u1edbi, CEO t\u1ea1o n\u1ec1n t\u1ea3ng cho s\u1ef1 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng v\u1ec1 gi\u00e1 c\u1ed5 phi\u1ebfu v\u00e0 c\u1ed5 t\u1ee9c. H\u1ecd th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 danh m\u1ee5c kinh doanh, kh\u00f4ng ng\u1ea7n ng\u1ea1i t\u00e1i c\u01a1 c\u1ea5u c\u00e1c m\u1ea3ng ho\u1ea1t \u0111\u1ed9ng k\u00e9m hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c v\u00e0o nh\u1eefng l\u0129nh v\u1ef1c ti\u1ec1m n\u0103ng.<\/p>\n CEO ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t trung t\u00e2m k\u1ebft n\u1ed1i, \u0111\u1ea3m b\u1ea3o s\u1ef1 g\u1eafn k\u1ebft v\u00e0 \u0111\u1ed3ng b\u1ed9 gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn ch\u1ee9c n\u0103ng trong doanh nghi\u1ec7p. H\u1ecd t\u1ea1o ra kh\u00f4ng gian \u0111\u1ed1i tho\u1ea1i c\u1edfi m\u1edf gi\u1eefa c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh, khuy\u1ebfn kh\u00edch chia s\u1ebb th\u00f4ng tin v\u00e0 h\u1ee3p t\u00e1c \u0111a chi\u1ec1u.<\/p>\n CEO kh\u00f4ng ch\u1ec9 x\u00f3a b\u1ecf c\u00e1c r\u00e0o c\u1ea3n gi\u1eefa c\u00e1c ph\u00f2ng ban m\u00e0 c\u00f2n thi\u1ebft l\u1eadp c\u01a1 ch\u1ebf l\u00e0m vi\u1ec7c li\u00ean ng\u00e0nh, n\u01a1i c\u00e1c d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9 chuy\u00ean m\u00f4n kh\u00e1c nhau. H\u1ecd ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi gi\u00e1m \u0111\u1ed1c t\u00e0i ch\u00ednh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 h\u1ee3p l\u00fd, l\u00e0m vi\u1ec7c c\u00f9ng gi\u00e1m \u0111\u1ed1c marketing \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u, k\u1ebft n\u1ed1i v\u1edbi gi\u00e1m \u0111\u1ed1c nh\u00e2n s\u1ef1 \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n nh\u00e2n t\u00e0i, v\u00e0 h\u1ee3p t\u00e1c v\u1edbi gi\u00e1m \u0111\u1ed1c c\u00f4ng ngh\u1ec7 \u0111\u1ec3 th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n C\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t CEO kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u1ee7 tr\u01b0\u01a1ng m\u00e0 c\u00f2n bao g\u1ed3m nhi\u1ec1u nhi\u1ec7m v\u1ee5 kh\u00e1c nhau, t\u1eeb qu\u1ea3n l\u00fd ngu\u1ed3n nh\u00e2n l\u1ef1c \u0111\u1ebfn ra quy\u1ebft \u0111\u1ecbnh ph\u00e2n b\u1ed5 v\u1ed1n.<\/p>\n Tr\u1ecdng tr\u00e1ch c\u1ee7a m\u1ed9t CEO bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa t\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c v\u00e0 kh\u1ea3 n\u0103ng th\u1ef1c thi chi ti\u1ebft. H\u00e0ng ng\u00e0y, h\u1ecd ph\u1ea3i c\u00e2n b\u1eb1ng gi\u1eefa vi\u1ec7c thi\u1ebft k\u1ebf l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n v\u1edbi gi\u00e1m s\u00e1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u1eddng xuy\u00ean c\u1ee7a doanh nghi\u1ec7p. CEO kh\u00f4ng ch\u1ec9 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eebng b\u1ed9 ph\u1eadn m\u00e0 c\u00f2n ph\u1ea3i \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng v\u1ec1 c\u00e1ch th\u1ee9c ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c, t\u1eeb t\u00e0i ch\u00ednh \u0111\u1ebfn nh\u00e2n s\u1ef1.<\/p>\n T\u1ea7m nh\u00ecn gi\u00fap h\u1ecd k\u1ebft n\u1ed1i c\u00e1c m\u1ea3nh gh\u00e9p ri\u00eang l\u1ebb th\u00e0nh m\u1ed9t b\u1ee9c tranh ho\u00e0n ch\u1ec9nh, \u0111\u1ea3m b\u1ea3o m\u1ecdi ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau chung. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng khi doanh nghi\u1ec7p ph\u1ea3i \u0111i\u1ec1u h\u01b0\u1edbng trong m\u00f4i tr\u01b0\u1eddng kinh doanh \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng.<\/p>\n Vi\u1ec7c \u0111\u1ecbnh h\u00ecnh t\u1ea7m nh\u00ecn c\u1ee7a doanh nghi\u1ec7p l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u00f3ng g\u00f3p quan tr\u1ecdng nh\u1ea5t c\u1ee7a CEO \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a t\u1ed5 ch\u1ee9c. T\u1ea7m nh\u00ecn n\u00e0y kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 nh\u1eefng t\u1eeb ng\u1eef tr\u1eebu t\u01b0\u1ee3ng m\u00e0 ph\u1ea3i l\u00e0 ng\u1ecdn h\u1ea3i \u0111\u0103ng soi \u0111\u01b0\u1eddng cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty. M\u1ed9t t\u1ea7m nh\u00ecn \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t s\u1ebd g\u1eafn k\u1ebft nh\u00e2n vi\u00ean, khuy\u1ebfn kh\u00edch \u0111\u1ed5i m\u1edbi v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n T\u1ea7m nh\u00ecn r\u00f5 r\u00e0ng gi\u00fap doanh nghi\u1ec7p duy tr\u00ec h\u01b0\u1edbng \u0111i nh\u1ea5t qu\u00e1n ngay c\u1ea3 trong nh\u1eefng giai \u0111o\u1ea1n th\u00e1ch th\u1ee9c, \u0111\u1ed3ng th\u1eddi l\u00e0 \u0111i\u1ec3m t\u1ef1a tinh th\u1ea7n cho to\u00e0n th\u1ec3 nh\u00e2n vi\u00ean. Kh\u00f4ng ch\u1ec9 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c kinh doanh, n\u00f3 c\u00f2n th\u1ea5m nhu\u1ea7n v\u00e0o v\u0103n h\u00f3a c\u00f4ng ty, \u0111\u1ecbnh h\u00ecnh c\u00e1ch th\u1ee9c l\u00e0m vi\u1ec7c v\u00e0 t\u01b0\u01a1ng t\u00e1c gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean.<\/p>\n Tr\u00ean c\u01b0\u01a1ng v\u1ecb \u0111\u1ee9ng \u0111\u1ea7u m\u1ecdi ho\u1ea1t \u0111\u1ed9ng, CEO kh\u00f4ng ch\u1ec9 v\u1ea1ch ra \u0111\u01b0\u1eddng l\u1ed1i m\u00e0 c\u00f2n tr\u1ef1c ti\u1ebfp \u0111i\u1ec1u ph\u1ed1i v\u00e0 gi\u00e1m s\u00e1t vi\u1ec7c tri\u1ec3n khai c\u00e1c s\u00e1ng ki\u1ebfn chi\u1ebfn l\u01b0\u1ee3c. H\u1ecd thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o \u0111a chi\u1ec1u \u0111\u1ec3 n\u1eafm b\u1eaft th\u00f4ng tin t\u1eeb m\u1ecdi c\u1ea5p \u0111\u1ed9 trong t\u1ed5 ch\u1ee9c, \u0111\u1ed3ng th\u1eddi duy tr\u00ec c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u1ecbnh k\u1ef3 v\u1edbi ban l\u00e3nh \u0111\u1ea1o c\u1ea5p cao \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ti\u1ebfn \u0111\u1ed9 v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh. Kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u nhanh ch\u00f3ng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh k\u1ecbp th\u1eddi gi\u00fap CEO \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng lu\u00f4n bi\u1ebfn \u0111\u1ed9ng.<\/p>\n \u0110\u1eb7c bi\u1ec7t, h\u1ecd ph\u1ea3i th\u00e0nh th\u1ea1o trong vi\u1ec7c c\u00e2n \u0111\u1ed1i ngu\u1ed3n l\u1ef1c gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn, \u0111\u1ea3m b\u1ea3o kh\u00f4ng b\u1ed9 ph\u1eadn n\u00e0o b\u1ecb thi\u1ebfu ngu\u1ed3n l\u1ef1c ho\u1eb7c qu\u00e1 t\u1ea3i c\u00f4ng vi\u1ec7c. N\u1ebfu ph\u00e1t hi\u1ec7n s\u1ef1 m\u1ea5t c\u00e2n \u0111\u1ed1i, CEO c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u chuy\u1ec3n nh\u00e2n s\u1ef1, ph\u00e2n b\u1ed5 l\u1ea1i ng\u00e2n s\u00e1ch ho\u1eb7c th\u1eadm ch\u00ed t\u00e1i c\u1ea5u tr\u00fac m\u1ed9t s\u1ed1 b\u1ed9 ph\u1eadn \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t.<\/p>\n CEO l\u00e0 gi\u1ecdng n\u00f3i ch\u00ednh th\u1ee9c c\u1ee7a doanh nghi\u1ec7p tr\u01b0\u1edbc \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng. M\u1ed7i l\u1ea7n xu\u1ea5t hi\u1ec7n t\u1ea1i c\u00e1c h\u1ed9i ngh\u1ecb ng\u00e0nh, di\u1ec5n \u0111\u00e0n kinh t\u1ebf hay ph\u1ecfng v\u1ea5n truy\u1ec1n th\u00f4ng, h\u1ecd kh\u00f4ng ch\u1ec9 chia s\u1ebb th\u00f4ng tin m\u00e0 c\u00f2n truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a t\u1ed5 ch\u1ee9c. C\u00e1ch m\u1ed9t CEO th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n – t\u1eeb c\u00e1ch di\u1ec5n \u0111\u1ea1t, phong c\u00e1ch giao ti\u1ebfp \u0111\u1ebfn th\u00e1i \u0111\u1ed9 chuy\u00ean nghi\u1ec7p – \u0111\u1ec1u g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean \u1ea5n t\u01b0\u1ee3ng v\u1ec1 doanh nghi\u1ec7p trong m\u1eaft c\u00f4ng ch\u00fang.<\/p>\n \u0110\u1eb7c bi\u1ec7t, CEO c\u00f2n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng l\u1edbn, \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 ti\u1ec1m n\u0103ng. Nh\u1eefng cu\u1ed9c g\u1eb7p g\u1ee1 c\u1ea5p cao, k\u00fd k\u1ebft h\u1ee3p t\u00e1c hay th\u01b0\u01a1ng l\u01b0\u1ee3ng quan tr\u1ecdng th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi s\u1ef1 tham gia tr\u1ef1c ti\u1ebfp c\u1ee7a CEO \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f4n tr\u1ecdng v\u00e0 cam k\u1ebft c\u1ee7a doanh nghi\u1ec7p.<\/p>\n C\u00f4ng cu\u1ed9c x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng gi\u00e1 tr\u1ecb v\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u00f2i h\u1ecfi CEO ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ki\u1ebfn tr\u00fac s\u01b0 t\u00e0i ba, k\u1ebft h\u1ee3p gi\u1eefa t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n v\u00e0 kh\u1ea3 n\u0103ng th\u1ef1c thi t\u1eebng b\u01b0\u1edbc. H\u1ecd kh\u00f4ng ch\u1ec9 tuy\u00ean b\u1ed1 c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 c\u00f2n ph\u1ea3i s\u1ed1ng theo nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00f3, t\u1ea1o ra h\u00ecnh m\u1eabu \u0111\u1ec3 nh\u00e2n vi\u00ean noi theo. V\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch c\u00f3 ch\u1ee7 \u0111\u00edch, ph\u1ea3n \u00e1nh c\u1ea3 \u0111\u1eb7c th\u00f9 ng\u00e0nh ngh\u1ec1 l\u1eabn t\u00ednh c\u00e1ch \u0111\u1ed9c \u0111\u00e1o c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n CEO th\u01b0\u1eddng x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ghi nh\u1eadn v\u00e0 khen th\u01b0\u1edfng g\u1eafn li\u1ec1n v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng h\u00e0nh vi ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a c\u00f4ng ty \u0111\u01b0\u1ee3c t\u00f4n vinh v\u00e0 nh\u00e2n r\u1ed9ng. H\u1ecd c\u0169ng ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c truy\u1ec1n \u0111\u1ea1t c\u00e1c gi\u00e1 tr\u1ecb n\u00e0y trong qu\u00e1 tr\u00ecnh tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n nh\u00e2n vi\u00ean, \u0111\u1ea3m b\u1ea3o m\u1ed7i th\u00e0nh vi\u00ean m\u1edbi \u0111\u1ec1u hi\u1ec3u r\u00f5 v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c.<\/p>\n Quy\u1ebft \u0111\u1ecbnh ph\u00e2n b\u1ed5 v\u1ed1n l\u00e0 m\u1ed9t trong nh\u1eefng tr\u00e1ch nhi\u1ec7m quan tr\u1ecdng nh\u1ea5t c\u1ee7a CEO, \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch t\u00e0i ch\u00ednh s\u1eafc b\u00e9n. M\u1ed7i \u0111\u1ed3ng v\u1ed1n \u0111\u1ea7u t\u01b0 \u0111\u1ec1u \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng d\u1ef1a tr\u00ean ti\u1ec1m n\u0103ng sinh l\u1eddi, ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n v\u00e0 m\u1ee9c \u0111\u1ed9 r\u1ee7i ro c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn.<\/p>\n CEO th\u01b0\u1eddng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng quy\u1ebft \u0111\u1ecbnh kh\u00f3 kh\u0103n nh\u01b0 n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi hay m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i, t\u1eadp trung v\u00e0o t\u0103ng tr\u01b0\u1edfng nhanh hay c\u1ee7ng c\u1ed1 l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh. H\u1ecd c\u0169ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m ph\u00ea duy\u1ec7t ng\u00e2n s\u00e1ch cho c\u00e1c d\u1ef1 \u00e1n l\u1edbn, quy\u1ebft \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m huy \u0111\u1ed9ng v\u1ed1n b\u1ed5 sung ho\u1eb7c t\u00e1i c\u1ea5u tr\u00fac n\u1ee3. \u0110\u1eb7c bi\u1ec7t, trong b\u1ed1i c\u1ea3nh kinh t\u1ebf bi\u1ebfn \u0111\u1ed9ng, CEO ph\u1ea3i d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c c\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, chu k\u1ef3 kinh doanh v\u00e0 nh\u1eefng bi\u1ebfn s\u1ed1 b\u00ean ngo\u00e0i \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c t\u00e0i ch\u00ednh k\u1ecbp th\u1eddi.<\/p>\n Vai tr\u00f2 c\u1ed1 v\u1ea5n c\u1ee7a CEO th\u1ec3 hi\u1ec7n qua vi\u1ec7c h\u1ecd chia s\u1ebb kinh nghi\u1ec7m, cung c\u1ea5p g\u00f3c nh\u00ecn r\u1ed9ng v\u00e0 h\u01b0\u1edbng d\u1eabn \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o c\u1ea5p d\u01b0\u1edbi ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd. H\u1ecd t\u1ea1o ra kh\u00f4ng gian an to\u00e0n \u0111\u1ec3 c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd trao \u0111\u1ed5i th\u1eb3ng th\u1eafn v\u1ec1 nh\u1eefng th\u00e1ch th\u1ee9c, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a ra nh\u1eefng l\u1eddi khuy\u00ean x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean ki\u1ebfn th\u1ee9c t\u00edch l\u0169y c\u1ee7a m\u00ecnh.<\/p>\n CEO bi\u1ebft c\u00e1ch khuy\u1ebfn kh\u00edch t\u01b0 duy \u0111\u1ed9c l\u1eadp v\u00e0 s\u00e1ng t\u1ea1o trong \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o thay v\u00ec \u00e1p \u0111\u1eb7t quan \u0111i\u1ec3m c\u00e1 nh\u00e2n, gi\u00fap b\u1ed3i d\u01b0\u1ee1ng th\u1ebf h\u1ec7 qu\u1ea3n l\u00fd k\u1ebf c\u1eadn c\u00f3 \u0111\u1ee7 n\u0103ng l\u1ef1c \u0111\u1ea3m nh\u1eadn tr\u00e1ch nhi\u1ec7m cao h\u01a1n trong t\u01b0\u01a1ng lai. B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecd c\u0169ng ph\u1ea3i ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb, v\u1eeba ti\u1ebfp thu \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c t\u1eeb c\u1ea5p cao nh\u1ea5t v\u1eeba cung c\u1ea5p th\u00f4ng tin th\u1ef1c t\u1ebf v\u1ec1 t\u00ecnh h\u00ecnh ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n X\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 l\u00e3nh \u0111\u1ea1o xu\u1ea5t s\u1eafc l\u00e0 m\u1ed9t trong nh\u1eefng nhi\u1ec7m v\u1ee5 quan tr\u1ecdng b\u1eadc nh\u1ea5t c\u1ee7a CEO, \u0111\u00f2i h\u1ecfi t\u1ea7m nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 nhu c\u1ea7u nh\u00e2n s\u1ef1 hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai c\u1ee7a t\u1ed5 ch\u1ee9c. CEO c\u1ea7n ph\u1ea3i nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng v\u1ecb tr\u00ed then ch\u1ed1t v\u00e0 vai tr\u00f2 c\u1ea7n thi\u1ebft cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi thi\u1ebft k\u1ebf quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng nghi\u00eam ng\u1eb7t \u0111\u1ec3 thu h\u00fat nh\u1eefng t\u00e0i n\u0103ng ph\u00f9 h\u1ee3p c\u1ea3 v\u1ec1 chuy\u00ean m\u00f4n l\u1eabn v\u0103n h\u00f3a.<\/p>\n H\u1ecd \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0o vi\u1ec7c ph\u1ecfng v\u1ea5n v\u00e0 \u0111\u00e1nh gi\u00e1 \u1ee9ng vi\u00ean cho c\u00e1c v\u1ecb tr\u00ed c\u1ea5p cao, nh\u1eadn th\u1ee9c r\u1eb1ng m\u1ed7i quy\u1ebft \u0111\u1ecbnh nh\u00e2n s\u1ef1 \u0111\u1ec1u c\u00f3 t\u00e1c \u0111\u1ed9ng s\u00e2u r\u1ed9ng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a to\u00e0n b\u1ed9 doanh nghi\u1ec7p.<\/p>\n B\u00ean c\u1ea1nh tuy\u1ec3n d\u1ee5ng, CEO c\u00f2n ph\u1ea3i ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c cho \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o, c\u01a1 h\u1ed9i lu\u00e2n chuy\u1ec3n c\u00f4ng vi\u1ec7c v\u00e0 d\u1ef1 \u00e1n th\u00e1ch th\u1ee9c.<\/p>\n M\u1ee9c l\u01b0\u01a1ng c\u1ee7a CEO thay \u0111\u1ed5i r\u1ea5t nhi\u1ec1u t\u00f9y thu\u1ed9c v\u00e0o ng\u00e0nh, v\u1ecb tr\u00ed, kinh nghi\u1ec7m, quy m\u00f4 c\u00f4ng ty. Nh\u01b0ng nh\u00ecn chung, m\u1ed9t ng\u01b0\u1eddi ng\u1ed3i tr\u00ean chi\u1ebfc gh\u1ebf CEO s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3 m\u1ee9c l\u01b0\u01a1ng t\u1eeb v\u00e0i ch\u1ee5c, t\u1edbi v\u00e0i tr\u0103m tri\u1ec7u \u0111\u1ed3ng m\u1ed7i th\u00e1ng \u2013 m\u1ed9t con s\u1ed1 thu\u1ed9c m\u1ee9c \u201ckh\u1ee7ng\u201d.<\/p>\n Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn thu nh\u1eadp cao nh\u01b0 v\u1eady, CEO c\u0169ng ph\u1ea3i \u0111\u00e1nh \u0111\u1ed5i r\u1ea5t nhi\u1ec1u. Th\u1eddi gian m\u00e0 h\u1ecd d\u00e0nh cho c\u00f4ng vi\u1ec7c th\u01b0\u1eddng g\u1ea5p 5 \u2013 7 l\u1ea7n nh\u00e2n vi\u00ean b\u00ecnh th\u01b0\u1eddng.<\/p>\n V\u1edbi kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c l\u1edbn \u0111\u00e3 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 \u1edf ph\u1ea7n tr\u00ean \u0111\u00e2y, CEO l\u00e0 v\u1ecb tr\u00ed ngh\u1ec1 nghi\u1ec7p c\u1ea7n ph\u1ea3i l\u00e0 ng\u01b0\u1eddi gi\u1ecfi, c\u00f3 chuy\u00ean m\u00f4n v\u00e0 k\u1ef9 n\u0103ng.<\/p>\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng y\u00eau c\u1ea7u c\u01a1 b\u1ea3n \u0111\u1ec3 tr\u1edf th\u00e0nh CEO:<\/p>\n M\u1ed9t CEO xu\u1ea5t s\u1eafc c\u1ea7n ph\u1ea3i c\u00f3 hi\u1ec3u bi\u1ebft s\u00e2u r\u1ed9ng tr\u00ean nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau, kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n trong ng\u00e0nh ngh\u1ec1 kinh doanh c\u1ee7a m\u00ecnh. Vi\u1ec7c ti\u1ebfp c\u1eadn ki\u1ebfn th\u1ee9c t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9 gi\u00fap ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c xu h\u01b0\u1edbng m\u1edbi. Khi m\u1ed9t CEO n\u1eafm v\u1eefng c\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 t\u00e0i ch\u00ednh, marketing, c\u00f4ng ngh\u1ec7, lu\u1eadt ph\u00e1p v\u00e0 c\u1ea3 nh\u1eefng l\u0129nh v\u1ef1c nh\u01b0 t\u00e2m l\u00fd h\u1ecdc hay x\u00e3 h\u1ed9i h\u1ecdc, b\u1ea1n s\u1ebd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n. \u0110\u1eb7c bi\u1ec7t trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 to\u00e0n c\u1ea7u h\u00f3a, vi\u1ec7c hi\u1ec3u bi\u1ebft li\u00ean ng\u00e0nh tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft, gi\u00fap CEO nh\u1eadn di\u1ec7n c\u01a1 h\u1ed9i kinh doanh m\u1edbi v\u00e0 ph\u00e1t tri\u1ec3n nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed9t ph\u00e1.<\/p>\n N\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc v\u1ec1 khoa h\u1ecdc qu\u1ea3n tr\u1ecb l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ed1i v\u1edbi m\u1ed9t CEO th\u00e0nh c\u00f4ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m ki\u1ebfn th\u1ee9c v\u1ec1 c\u00e1c m\u00f4 h\u00ecnh qu\u1ea3n l\u00fd, ph\u01b0\u01a1ng ph\u00e1p ra quy\u1ebft \u0111\u1ecbnh v\u00e0 k\u1ef9 thu\u1eadt \u0111i\u1ec1u h\u00e0nh t\u1ed5 ch\u1ee9c hi\u1ec7u qu\u1ea3. CEO c\u1ea7n hi\u1ec3u r\u00f5 c\u00e1ch thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd, x\u00e2y d\u1ef1ng quy tr\u00ecnh l\u00e0m vi\u1ec7c v\u00e0 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a doanh nghi\u1ec7p. B\u1ea1n ph\u1ea3i n\u1eafm v\u1eefng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean th\u00f4ng tin ch\u00ednh x\u00e1c. M\u1ed9t CEO c\u00f3 n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb t\u1ed1t s\u1ebd bi\u1ebft c\u00e1ch ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c h\u1ee3p l\u00fd, t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh kinh doanh v\u00e0 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty.<\/p>\n K\u1ef9 n\u0103ng m\u1ec1m \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t CEO. Kh\u1ea3 n\u0103ng giao ti\u1ebfp r\u00f5 r\u00e0ng, thuy\u1ebft ph\u1ee5c l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn v\u00e0 l\u00f4i cu\u1ed1n \u0111\u1ed9i ng\u0169. M\u1ed9t CEO c\u1ea7n ph\u1ea3i l\u1eafng nghe t\u00edch c\u1ef1c, th\u1ea5u hi\u1ec3u v\u00e0 t\u00f4n tr\u1ecdng \u00fd ki\u1ebfn c\u1ee7a c\u00e1c b\u00ean li\u00ean quan. Kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e0 \u0111\u1ea7u t\u01b0 ti\u1ec1m n\u0103ng. B\u00ean c\u1ea1nh \u0111\u00f3, k\u1ef9 n\u0103ng \u0111\u00e0m ph\u00e1n v\u00e0 gi\u1ea3i quy\u1ebft xung \u0111\u1ed9t gi\u00fap CEO v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c trong qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 kinh doanh. Ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u doanh nghi\u1ec7p c\u0169ng c\u1ea7n c\u00f3 tr\u00ed tu\u1ec7 c\u1ea3m x\u00fac cao, bi\u1ebft ki\u1ec3m so\u00e1t c\u1ea3m x\u00fac b\u1ea3n th\u00e2n v\u00e0 th\u1ea5u hi\u1ec3u c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi kh\u00e1c, \u0111\u1eb7c bi\u1ec7t trong nh\u1eefng t\u00ecnh hu\u1ed1ng c\u0103ng th\u1eb3ng.<\/p>\n1. CEO L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
2. Vai Tr\u00f2 C\u1ee7a CEO \u0110\u1ed1i V\u1edbi Doanh Nghi\u1ec7p<\/strong><\/span><\/h2>\n
2.1 L\u00e3nh \u0110\u1ea1o Chi\u1ebfn L\u01b0\u1ee3c\u00a0<\/strong><\/span><\/h3>\n
2.2 X\u00e2y D\u1ef1ng V\u0103n H\u00f3a, Gi\u00e1 Tr\u1ecb<\/strong><\/span><\/h3>\n
2.3 \u0110\u1ea1i Di\u1ec7n Doanh Nghi\u1ec7p<\/strong><\/span><\/h3>\n
2.4 Qu\u1ea3n L\u00fd Kh\u1ee7ng Ho\u1ea3ng <\/strong><\/span><\/h3>\n
2.5 Ki\u1ebfn T\u1ea1o Gi\u00e1 Tr\u1ecb C\u1ed5 \u0110\u00f4ng <\/strong><\/span><\/h3>\n
2.6 H\u1ee3p T\u00e1c Chi\u1ebfn L\u01b0\u1ee3c <\/strong><\/span><\/h3>\n
3. C\u00f4ng Vi\u1ec7c C\u1ee7a CEO L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
3.1 M\u00f4 T\u1ea3 C\u00f4ng Vi\u1ec7c C\u1ee5 Th\u1ec3 C\u1ee7a CEO<\/strong><\/span><\/h3>\n
3.2 X\u00e1c \u0110\u1ecbnh T\u1ea7m Nh\u00ecn Cho Doanh Nghi\u1ec7p<\/strong><\/span><\/h3>\n
3.3 \u0110\u1ee9ng \u0110\u1ea7u C\u00e1c Ho\u1ea1t \u0110\u1ed9ng C\u1ee7a Doanh Nghi\u1ec7p<\/strong><\/span><\/h3>\n
3.4 CEO L\u00e0 Ng\u01b0\u1eddi \u0110\u1ea1i Di\u1ec7n Cho Doanh Nghi\u1ec7p<\/strong><\/span><\/h3>\n
3.5 Thi\u1ebft L\u1eadp T\u1ea7m Nh\u00ecn, Gi\u00e1 Tr\u1ecb V\u00e0 V\u0103n H\u00f3a Doanh Nghi\u1ec7p<\/strong><\/span><\/h3>\n
3.6 Ra Quy\u1ebft \u0110\u1ecbnh Ph\u00e2n B\u1ed5 V\u1ed1n<\/strong><\/span><\/h3>\n
3.7 CEO \u0110\u00f3ng Vai Tr\u00f2 C\u1ed1 V\u1ea5n Cho L\u00e3nh \u0110\u1ea1o Trong Doanh Nghi\u1ec7p<\/strong><\/span><\/h3>\n
3.8 X\u00e2y D\u1ef1ng B\u1ed9 M\u00e1y Nh\u00e2n S\u1ef1 \u0110i\u1ec1u H\u00e0nh Doanh Nghi\u1ec7p<\/strong><\/span><\/h3>\n
4. M\u1ee9c L\u01b0\u01a1ng C\u1ee7a CEO L\u00e0 Bao Nhi\u00eau?<\/strong><\/span><\/h2>\n
5. Nh\u1eefng T\u1ed1 Ch\u1ea5t, K\u1ef9 N\u0103ng C\u1ea7n C\u00f3 C\u1ee7a CEO<\/strong><\/span><\/h2>\n
5.1 C\u00f3 Ki\u1ebfn Th\u1ee9c \u0110a L\u0129nh V\u1ef1c<\/strong><\/span><\/h3>\n
5.2 C\u00f3 N\u1ec1n T\u1ea3ng V\u1ec1 Khoa H\u1ecdc Qu\u1ea3n Tr\u1ecb<\/strong><\/span><\/h3>\n
5.3 K\u1ef9 N\u0103ng M\u1ec1m T\u1ed1t<\/strong><\/span><\/h3>\n