{"id":14596,"date":"2024-07-31T21:30:39","date_gmt":"2024-07-31T14:30:39","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=14596"},"modified":"2024-10-30T08:30:34","modified_gmt":"2024-10-30T01:30:34","slug":"influencer-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/influencer-la-gi\/","title":{"rendered":"Influencer L\u00e0 G\u00ec? C\u00f3 Nh\u1eefng D\u1ea1ng Influencer N\u00e0o?"},"content":{"rendered":"\n
Trong th\u1eddi \u0111\u1ea1i s\u1ed1, m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta. C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y, m\u1ed9t thu\u1eadt ng\u1eef m\u1edbi xu\u1ea5t hi\u1ec7n v\u00e0 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn: influencer. V\u1eady <\/em>influencer l\u00e0 g\u00ec<\/em><\/strong> v\u00e0 l\u00e0m sao \u0111\u1ec3 tr\u1edf th\u00e0nh influencer? C\u00f9ng \u0111\u1ecdc ngay b\u00e0i vi\u1ebft sau \u0111\u1ec3 c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi b\u1ea1n nh\u00e9.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> Influencer<\/strong><\/a> l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, th\u01b0\u1eddng s\u1edf h\u1eefu l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i \u0111\u00f4ng \u0111\u1ea3o v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a c\u00f4ng ch\u00fang. H\u1ecd th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, chuy\u00ean gia trong l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng nh\u01b0ng c\u00f3 t\u00e0i n\u0103ng v\u00e0 n\u1ed9i dung h\u1ea5p d\u1eabn.<\/p>\n Influencer marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u1eefng c\u00e1 nh\u00e2n n\u00e0y \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y t\u1eadn d\u1ee5ng m\u1ed1i quan h\u1ec7 tin t\u01b0\u1edfng gi\u1eefa influencer v\u00e0 ng\u01b0\u1eddi theo d\u00f5i \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p marketing m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n.<\/p><\/blockquote>\n C\u00e1c doanh nghi\u1ec7p h\u1ee3p t\u00e1c v\u1edbi influencer th\u00f4ng qua nhi\u1ec1u h\u00ecnh th\u1ee9c nh\u01b0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, chia s\u1ebb tr\u1ea3i nghi\u1ec7m, t\u1ea1o n\u1ed9i dung c\u00f3 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c tham gia s\u1ef1 ki\u1ec7n. Hi\u1ec7u qu\u1ea3 c\u1ee7a influencer marketing ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c l\u1ef1a ch\u1ecdn \u0111\u00fang influencer ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c n\u00e2ng cao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng doanh s\u1ed1 v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n Tr\u00ean th\u1ef1c t\u1ebf, influencer r\u1ea5t \u0111a d\u1ea1ng v\u00e0 phong ph\u00fa v\u1edbi c\u00e1c c\u00e1ch ph\u00e2n lo\u1ea1i ph\u1ed5 bi\u1ebfn nh\u01b0 sau:<\/p>\n S\u1ed1 ng\u01b0\u1eddi theo d\u00f5i l\u00e0 m\u1ed9t trong nh\u1eefng ti\u00eau ch\u00ed th\u1ec3 hi\u1ec7n s\u1ee9c h\u00fat c\u1ee7a influencer tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng Social Media. Theo \u0111\u00f3, ng\u01b0\u1eddi c\u00f3 follow l\u1edbn c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ng\u00f4i sao, di\u1ec5n vi\u00ean, ca s\u0129 \u0111\u00e3 n\u1ed5i ti\u1ebfng hay \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eefng ng\u01b0\u1eddi ho\u1ea1t \u0111\u1ed9ng tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Youtube, Tiktok,… v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m nh\u1ea5t \u0111\u1ecbnh. C\u0103n c\u1ee9 theo s\u1ed1 ng\u01b0\u1eddi theo d\u00f5i, influencer c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh:<\/p>\n T\u00ecm hi\u1ec3u th\u00eam: KOC l\u00e0 g\u00ec?<\/a><\/strong><\/p>\n C\u0103n c\u1ee9 theo n\u1ed9i dung ho\u1ea1t \u0111\u1ed9ng, influencer c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c nh\u00f3m ho\u1ea1t \u0111\u1ed9ng tr\u00ean:<\/p>\n Xem th\u00eam: Blogger l\u00e0 g\u00ec?<\/a><\/strong><\/p>\n Ngo\u00e0i hai c\u00e1ch ph\u00e2n lo\u1ea1i k\u1ec3 tr\u00ean, influencer c\u00f2n \u0111\u01b0\u1ee3c ph\u00e2n chia theo m\u1ee9c \u0111\u1ed9 n\u1ed5i ti\u1ebfng c\u1ee7a h\u1ecd trong c\u1ed9ng \u0111\u1ed3ng ch\u1ee9 kh\u00f4ng ch\u1ec9 ri\u00eang nh\u1eefng n\u1ec1n t\u1ea3ng s\u1ed1. C\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n Xem th\u00eam: Celeb l\u00e0 ngh\u0129a g\u00ec?<\/a><\/strong><\/p>\n \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c influencer marketing, c\u00e1c doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t nhi\u1ec1u ti\u00eau ch\u00ed kh\u00e1c nhau. 4 ti\u00eau ch\u00ed quan tr\u1ecdng bao g\u1ed3m:<\/p>\n Reach l\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u1ee7a influencer \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ti\u00eau ch\u00ed n\u00e0y \u0111\u00e1nh gi\u00e1 quy m\u00f4 v\u00e0 ph\u1ea1m vi \u1ea3nh h\u01b0\u1edfng c\u1ee7a influencer, th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng th\u00f4ng qua s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i, l\u01b0\u1ee3t xem, l\u01b0\u1ee3t th\u00edch v\u00e0 chia s\u1ebb. M\u1ed9t influencer c\u00f3 \u0111\u1ed9 ph\u1ee7 cao c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.<\/p>\n Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i xem x\u00e9t kh\u00f4ng ch\u1ec9 s\u1ed1 l\u01b0\u1ee3ng m\u00e0 c\u00f2n ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp c\u1eadn, \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n Relevance \u0111\u1ec1 c\u1eadp \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p gi\u1eefa n\u1ed9i dung c\u1ee7a influencer v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1. Ti\u00eau ch\u00ed n\u00e0y \u0111\u00e1nh gi\u00e1 xem li\u1ec7u influencer c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi h\u00ecnh \u1ea3nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng. M\u1ed9t influencer c\u00f3 s\u1ef1 li\u00ean quan cao s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra n\u1ed9i dung t\u1ef1 nhi\u00ean v\u00e0 \u0111\u00e1ng tin c\u1eady v\u1ec1 s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. S\u1ef1 li\u00ean quan c\u0169ng bao g\u1ed3m vi\u1ec7c xem x\u00e9t l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n, phong c\u00e1ch s\u1ed1ng v\u00e0 gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n c\u1ee7a influencer c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u hay kh\u00f4ng.<\/p>\n Resonance \u0111o l\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ee7a influencer trong vi\u1ec7c t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 thay \u0111\u1ed5i h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi theo d\u00f5i. Ti\u00eau ch\u00ed n\u00e0y kh\u00f4ng ch\u1ec9 xem x\u00e9t s\u1ed1 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c m\u00e0 c\u00f2n \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u1eefng t\u01b0\u01a1ng t\u00e1c \u0111\u00f3. M\u1ed9t influencer c\u00f3 resonance cao c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi theo d\u00f5i th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, nh\u01b0 mua s\u1ea3n ph\u1ea9m, chia s\u1ebb n\u1ed9i dung ho\u1eb7c thay \u0111\u1ed5i quan \u0111i\u1ec3m v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao, s\u1ed1 l\u01b0\u1ee3ng b\u00ecnh lu\u1eadn ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn s\u00e2u r\u1ed9ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m.<\/p>\n Sentiment ph\u1ea3n \u00e1nh t\u00f4ng gi\u1ecdng, th\u00e1i \u0111\u1ed9 c\u1ee7a c\u1ed9ng \u0111\u1ed3ng \u0111\u1ed1i v\u1edbi n\u1ed9i dung c\u1ee7a influencer v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 x\u00e1c \u0111\u1ecbnh xem ph\u1ea3n \u1ee9ng c\u1ee7a c\u00f4ng ch\u00fang l\u00e0 t\u00edch c\u1ef1c, ti\u00eau c\u1ef1c hay trung l\u1eadp. M\u1ed9t chi\u1ebfn d\u1ecbch influencer marketing th\u00e0nh c\u00f4ng th\u01b0\u1eddng t\u1ea1o ra sentiment t\u00edch c\u1ef1c, v\u1edbi nhi\u1ec1u b\u00ecnh lu\u1eadn v\u00e0 ph\u1ea3n h\u1ed3i \u1ee7ng h\u1ed9 t\u1eeb ng\u01b0\u1eddi theo d\u00f5i. Vi\u1ec7c theo d\u00f5i sentiment gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing k\u1ecbp th\u1eddi.<\/p>\n Ngo\u00e0i ra, sentiment c\u0169ng ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 tin c\u1eady v\u00e0 s\u1ef1 ch\u00e2n th\u1ef1c trong c\u00e1ch influencer qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, \u0111i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n Xem th\u00eam: Tiktoker l\u00e0 g\u00ec?<\/a><\/strong><\/p>\n \u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t influencer th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u00e0 th\u1ef1c hi\u1ec7n nhi\u1ec1u b\u01b0\u1edbc quan tr\u1ecdng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 c\u00e1c b\u01b0\u1edbc c\u01a1 b\u1ea3n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u s\u1ef1 nghi\u1ec7p influencer c\u1ee7a b\u1ea1n:<\/p>\n B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 nh\u1eadn di\u1ec7n nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 t\u00e0i n\u0103ng ri\u00eang c\u1ee7a b\u1ea1n. H\u00e3y t\u1ef1 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 s\u1edf th\u00edch, k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n c\u1ee7a m\u00ecnh. X\u00e1c \u0111\u1ecbnh nh\u1eefng l\u0129nh v\u1ef1c m\u00e0 b\u1ea1n c\u00f3 \u0111am m\u00ea v\u00e0 kinh nghi\u1ec7m. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t s\u1edf th\u00edch c\u00e1 nh\u00e2n, m\u1ed9t k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n ho\u1eb7c m\u1ed9t g\u00f3c nh\u00ecn \u0111\u1ed9c \u0111\u00e1o v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 b\u1ea5t k\u1ef3. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o \u0111i\u1ec3m m\u1ea1nh c\u1ee7a m\u00ecnh, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung ch\u00e2n th\u1ef1c v\u00e0 h\u1ea5p d\u1eabn, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c uy t\u00edn trong l\u0129nh v\u1ef1c.<\/p>\n Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. H\u00e3y ngh\u0129 v\u1ec1 nh\u1eefng ng\u01b0\u1eddi s\u1ebd quan t\u00e2m nh\u1ea5t \u0111\u1ebfn n\u1ed9i dung c\u1ee7a b\u1ea1n, xem x\u00e9t c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd. Vi\u1ec7c hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra n\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd. \u0110\u1ed3ng th\u1eddi, \u0111i\u1ec1u n\u00e0y c\u0169ng s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ecbnh h\u00ecnh phong c\u00e1ch v\u00e0 gi\u1ecdng \u0111i\u1ec7u ph\u00f9 h\u1ee3p trong vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n Vi\u1ec7c l\u1ef1a ch\u1ecdn n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. M\u1ed7i n\u1ec1n t\u1ea3ng c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 kh\u00e1n gi\u1ea3 ri\u00eang, v\u00ec v\u1eady h\u00e3y ch\u1ecdn nh\u1eefng n\u1ec1n t\u1ea3ng ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi n\u1ed9i dung, phong c\u00e1ch c\u1ee7a b\u1ea1n.<\/p>\n V\u00ed d\u1ee5, Instagram th\u00edch h\u1ee3p cho n\u1ed9i dung h\u00ecnh \u1ea3nh, YouTube cho video d\u00e0i, TikTok cho video ng\u1eafn gi\u1ea3i tr\u00ed. H\u00e3y nghi\u00ean c\u1ee9u k\u1ef9 v\u1ec1 c\u00e1c n\u1ec1n t\u1ea3ng v\u00e0 xu h\u01b0\u1edbng n\u1ed9i dung tr\u00ean m\u1ed7i n\u1ec1n t\u1ea3ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nhi\u1ec1u n\u1ec1n t\u1ea3ng c\u00f9ng l\u00fac, nh\u01b0ng h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh.<\/p>\n >>> T\u00ecm hi\u1ec3u th\u00eam: C\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o tiktok <\/a><\/strong><\/p>\n B\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u0111a d\u1ea1ng, bao g\u1ed3m c\u00e1c lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau nh\u01b0 chia s\u1ebb ki\u1ebfn th\u1ee9c, h\u01b0\u1edbng d\u1eabn, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c n\u1ed9i dung gi\u1ea3i tr\u00ed. \u0110\u1ed3ng th\u1eddi, b\u1ea1n h\u00e3y l\u00ean k\u1ebf ho\u1ea1ch t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n th\u00f4ng qua b\u00ecnh lu\u1eadn, tin nh\u1eafn tr\u1ef1c ti\u1ebfp ho\u1eb7c c\u00e1c bu\u1ed5i live stream. \u0110\u1eebng qu\u00ean theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t c\u1ee7a n\u1ed9i dung \u0111\u1ec3 li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n.<\/p>\n \u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t influencer chuy\u00ean nghi\u1ec7p, vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng c\u1ee5 v\u00e0 k\u1ef9 n\u0103ng l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c mua s\u1eafm thi\u1ebft b\u1ecb ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0 m\u00e1y \u1ea3nh, microphone, ph\u1ea7n m\u1ec1m ch\u1ec9nh s\u1eeda \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung.<\/p>\n Ngo\u00e0i ra, \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c h\u1ecdc h\u1ecfi v\u00e0 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng nh\u01b0 k\u1ef9 thu\u1eadt ch\u1ee5p \u1ea3nh, quay video, vi\u1ebft content, marketing c\u0169ng r\u1ea5t quan tr\u1ecdng. \u0110\u1eebng ng\u1ea7n ng\u1ea1i tham gia c\u00e1c kh\u00f3a h\u1ecdc, h\u1ed9i th\u1ea3o \u0111\u1ec3 n\u00e2ng cao ki\u1ebfn th\u1ee9c trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n. S\u1ef1 \u0111\u1ea7u t\u01b0 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 chuy\u00ean nghi\u1ec7p h\u01a1n, t\u1eeb \u0111\u00f3 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi theo d\u00f5i h\u01a1n.<\/p>\n T\u01b0\u01a1ng t\u00e1c l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi theo d\u00f5i trung th\u00e0nh. H\u00e3y d\u00e0nh th\u1eddi gian \u0111\u1ec3 tr\u1ea3 l\u1eddi b\u00ecnh lu\u1eadn, tin nh\u1eafn v\u00e0 tham gia v\u00e0o c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn v\u1edbi ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i Q&A, live stream ho\u1eb7c c\u00e1c cu\u1ed9c thi nh\u1ecf \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c. Vi\u1ec7c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1n gi\u1ea3 m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t m\u1ed1i quan h\u1ec7 g\u1ea7n g\u0169i, tin t\u01b0\u1edfng v\u1edbi h\u1ecd. H\u00e3y nh\u1edb r\u1eb1ng, m\u1ed9t influencer th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi t\u1ea1o ra n\u1ed9i dung m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi l\u1eafng nghe v\u00e0 k\u1ebft n\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng c\u1ee7a m\u00ecnh.<\/p>\n Trong th\u1ebf gi\u1edbi s\u1ed1 lu\u00f4n thay \u0111\u1ed5i nhanh ch\u00f3ng, vi\u1ec7c li\u00ean t\u1ee5c s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 duy tr\u00ec s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1n gi\u1ea3. H\u00e3y lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng m\u1edbi trong l\u0129nh v\u1ef1c c\u1ee7a b\u1ea1n v\u00e0 t\u00ecm c\u00e1ch \u00e1p d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0o n\u1ed9i dung c\u1ee7a m\u00ecnh. \u0110\u1eebng ng\u1ea1i th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung m\u1edbi, ch\u1ee7 \u0111\u1ec1 m\u1edbi ho\u1eb7c c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi. Tuy nhi\u00ean, b\u1ea1n h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng \u0111\u1ed5i m\u1edbi n\u00e0y v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a b\u1ea1n. S\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi s\u1ebd gi\u00fap b\u1ea1n lu\u00f4n gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1i m\u1edbi, h\u1ea5p d\u1eabn trong m\u1eaft ng\u01b0\u1eddi theo d\u00f5i.<\/p>\n X\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng g\u1eafn k\u1ebft xung quanh th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t influencer th\u00e0nh c\u00f4ng. \u0110i\u1ec1u n\u00e0y v\u01b0\u1ee3t xa h\u01a1n vi\u1ec7c ch\u1ec9 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i. B\u1ea1n h\u00e3y t\u1ea1o ra m\u1ed9t kh\u00f4ng gian n\u01a1i nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f9ng s\u1edf th\u00edch ho\u1eb7c m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi nhau. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn ho\u1eb7c ngo\u1ea1i tuy\u1ebfn, t\u1ea1o ra c\u00e1c nh\u00f3m th\u1ea3o lu\u1eadn, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi theo d\u00f5i chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. Khi c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 \u0111\u00e1nh gi\u00e1 cao, h\u1ecd s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 trung th\u00e0nh, gi\u00fap qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/p>\n Ngh\u1ec1 influencer th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t con \u0111\u01b0\u1eddng h\u1ea5p d\u1eabn \u0111\u1ec3 ki\u1ebfm ti\u1ec1n, nh\u01b0ng th\u1ef1c t\u1ebf kh\u00f4ng \u0111\u01a1n gi\u1ea3n nh\u01b0 v\u1ebb b\u1ec1 ngo\u00e0i c\u1ee7a n\u00f3. M\u1eb7c d\u00f9 c\u00f3 nh\u1eefng influencer n\u1ed5i ti\u1ebfng ki\u1ebfm \u0111\u01b0\u1ee3c thu nh\u1eadp \u0111\u00e1ng k\u1ec3, nh\u01b0ng \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a nhi\u1ec1u n\u0103m n\u1ed7 l\u1ef1c, s\u00e1ng t\u1ea1o kh\u00f4ng ng\u1eebng v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n.<\/p>\n \u0110\u1ec3 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 l\u1edbn v\u1ec1 th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 th\u01b0\u1eddng c\u1ea3 t\u00e0i ch\u00ednh \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Nhi\u1ec1u influencer ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c li\u00ean t\u1ee5c s\u00e1ng t\u1ea1o, c\u1ea1nh tranh gay g\u1eaft v\u00e0 \u0111\u00f4i khi l\u00e0 nh\u1eefng ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c t\u1eeb c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng. Thu nh\u1eadp c\u1ee7a h\u1ecd c\u0169ng c\u00f3 th\u1ec3 kh\u00f4ng \u1ed5n \u0111\u1ecbnh, ph\u1ee5 thu\u1ed9c v\u00e0o xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n H\u01a1n n\u1eefa, ngh\u1ec1 n\u00e0y \u0111\u00f2i h\u1ecfi k\u1ef9 n\u0103ng \u0111a d\u1ea1ng nh\u01b0 s\u00e1ng t\u1ea1o n\u1ed9i dung, marketing, qu\u1ea3n l\u00fd c\u1ed9ng \u0111\u1ed3ng v\u00e0 th\u01b0\u01a1ng l\u01b0\u1ee3ng h\u1ee3p \u0111\u1ed3ng. Do \u0111\u00f3, m\u1eb7c d\u00f9 c\u00f3 ti\u1ec1m n\u0103ng ki\u1ebfm ti\u1ec1n l\u1edbn, nh\u01b0ng ngh\u1ec1 influencer kh\u00f4ng ph\u1ea3i l\u00e0 con \u0111\u01b0\u1eddng d\u1ec5 d\u00e0ng \u0111\u1ec3 “h\u00e1i ra ti\u1ec1n” nh\u01b0 nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn ngh\u0129, m\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 n\u1ed7 l\u1ef1c, ki\u00ean tr\u00ec v\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng.<\/p>\n Influencer c\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb s\u1ef1 \u1ea3nh h\u01b0\u1edfng v\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a h\u1ecd. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch ph\u1ed5 bi\u1ebfn:<\/p>\n \u0110\u1ec3 n\u1eafm r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch ki\u1ebfm ti\u1ec1n c\u1ee7a influencer, b\u1ea1n c\u00f3 th\u1ec3 xem th\u00eam t\u1ea1i: Influencer ki\u1ebfm ti\u1ec1n th\u1ebf n\u00e0o?<\/strong><\/a><\/p>\n Hi\u1ec7n nay, nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn nh\u1ea7m l\u1eabn v\u00e0 ch\u01b0a hi\u1ec3u r\u00f5 2 kh\u00e1i ni\u1ec7m influencer v\u00e0 KOL l\u00e0 ngh\u1ec1 g\u00ec<\/strong><\/a>? KOL v\u00e0 influencer li\u1ec7u c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t? M\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng nh\u01b0ng th\u1ef1c ch\u1ea5t th\u00ec c\u1ea3 KOL v\u00e0 influencer \u0111\u1ec1u c\u00f3 nh\u1eefng s\u1ef1 kh\u00e1c bi\u1ec7t nh\u1ea5t \u0111\u1ecbnh:<\/p>\n1. Influencer L\u00e0 G\u00ec? Influencer Marketing L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
2. Ph\u00e2n Lo\u1ea1i Influencer T\u1ea1i Vi\u1ec7t Nam<\/strong><\/span><\/h2>\n
2.1 Ph\u00e2n Theo L\u01b0\u1ee3t Theo D\u00f5i (Follow)<\/strong><\/span><\/h3>\n
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2.2 Ph\u00e2n Theo N\u1ed9i Dung Ho\u1ea1t \u0110\u1ed9ng<\/strong><\/span><\/h3>\n
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2.3 Ph\u00e2n Theo M\u1ee9c \u0110\u1ed9 N\u1ed5i Ti\u1ebfng<\/strong><\/span><\/h3>\n
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3. M\u1ed9t S\u1ed1 Ti\u00eau Ch\u00ed \u0110\u1ec3 \u0110\u00e1nh Gi\u00e1 Influencer Marketing<\/strong><\/span><\/h2>\n
3.1 Reach (\u0110\u1ed9 Ph\u1ee7)<\/strong><\/span><\/h3>\n
3.2 Relevance (S\u1ef1 Li\u00ean Quan)<\/strong><\/span><\/h3>\n
3.3 Resonance (Kh\u1ea3 N\u0103ng Thay \u0110\u1ed5i \u00dd Ki\u1ebfn Ng\u01b0\u1eddi D\u00f9ng)<\/strong><\/span><\/h3>\n
3.4 Sentiment (Ch\u1ec9 S\u1ed1 C\u1ea3m X\u00fac)<\/strong><\/span><\/h3>\n
4. L\u00e0m Sao \u0110\u1ec3 Tr\u1edf Th\u00e0nh Influencer?<\/strong><\/span><\/h2>\n
4.1 \u0110\u00e1nh Gi\u00e1, X\u00e1c \u0110\u1ecbnh \u0110i\u1ec3m M\u1ea1nh C\u1ee7a B\u1ea3n Th\u00e2n<\/strong><\/span><\/h3>\n
4.2 Ch\u1ecdn Nh\u00f3m \u0110\u1ed1i T\u01b0\u1ee3ng M\u1ee5c Ti\u00eau<\/strong><\/span><\/h3>\n
4.3 Ch\u1ecdn K\u00eanh L\u00e0m Truy\u1ec1n Th\u00f4ng<\/strong><\/span><\/h3>\n
4.4 X\u00e2y D\u1ef1ng K\u1ebf Ho\u1ea1ch, Chi\u1ebfn L\u01b0\u1ee3c<\/strong><\/span><\/h3>\n
4.5 C\u00f3 S\u1ef1 \u0110\u1ea7u T\u01b0<\/strong><\/span><\/h3>\n
4.6 T\u01b0\u01a1ng T\u00e1c Th\u01b0\u1eddng Xuy\u00ean<\/strong><\/span><\/h3>\n
4.7 S\u00e1ng T\u1ea1o, \u0110\u1ed5i M\u1edbi Kh\u00f4ng Ng\u1eebng<\/strong><\/span><\/h3>\n
4.8 T\u1ea1o \u0110\u01b0\u1ee3c S\u1ef1 G\u1eafn K\u1ebft V\u1edbi C\u1ed9ng \u0110\u1ed3ng<\/strong><\/span><\/h3>\n
5. Influencer C\u00f3 Ph\u1ea3i L\u00e0 Ngh\u1ec1 H\u00e1i Ra Ti\u1ec1n?<\/strong><\/span><\/h2>\n
6. C\u00e1ch Influencer Ki\u1ebfm Ti\u1ec1n Nh\u01b0 Th\u1ebf N\u00e0o?<\/strong><\/span><\/h2>\n
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7. S\u1ef1 Kh\u00e1c Nhau Gi\u1eefa Influencer V\u00e0 KOL<\/strong><\/span><\/h2>\n