{"id":15161,"date":"2025-02-12T11:15:34","date_gmt":"2025-02-12T04:15:34","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=15161"},"modified":"2025-02-12T15:37:11","modified_gmt":"2025-02-12T08:37:11","slug":"5w1h-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/5w1h-la-gi\/","title":{"rendered":"5W1H L\u00e0 G\u00ec? 5 Y\u1ebfu T\u1ed1 C\u1ee7a M\u00f4 H\u00ecnh 5W1H"},"content":{"rendered":"\n
5W1H<\/em><\/strong> l\u00e0 kh\u00e1i ni\u1ec7m kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi ng\u01b0\u1eddi h\u1ecdc kinh t\u1ebf. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a kh\u00f4ng \u00edt c\u00e1c<\/em> chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/em><\/strong><\/a> n\u00f3i chung v\u00e0 Marketing n\u00f3i ri\u00eang. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd \u0111i s\u00e2u v\u00e0o nguy\u00ean l\u00fd, gi\u00fap b\u1ea1n hi\u1ec3u s\u00e2u v\u00e0 bi\u1ebft c\u00e1ch v\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 nguy\u00ean t\u1eafc 5W1H.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> 5W1H<\/strong> l\u00e0 kh\u00e1i ni\u1ec7m t\u1eadp h\u1ee3p b\u1edfi nh\u1eefng ch\u1eef c\u00e1i vi\u1ebft t\u1eaft c\u1ee7a \u201cWhat – When – Where – Why – Who – How\u201d (C\u00e1i g\u00ec – Khi n\u00e0o – \u1ede \u0111\u00e2u – T\u1ea1i sao – Ai – Nh\u01b0 th\u1ebf n\u00e0o), \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i trong c\u00e1c l\u0129nh v\u1ef1c kinh doanh, Marketing v\u00e0 qu\u1ea3n l\u00fd. \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p s\u1eed d\u1ee5ng c\u00e1c c\u00e2u h\u1ecfi \u0111\u1ec3 t\u00ecm ra nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 c\u1ee7a c\u00e1c v\u1ea5n \u0111\u1ec1, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn v\u00e0 x\u1eed l\u00fd v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n \u1ede m\u1ed7i l\u0129nh v\u1ef1c, ph\u01b0\u01a1ng ph\u00e1p 5W1H c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c hi\u1ec3u theo nh\u1eefng c\u00e1ch kh\u00e1c nhau. Nh\u01b0ng chung quy l\u1ea1i \u0111\u1ec1u b\u1eaft ngu\u1ed3n t\u1eeb t\u01b0 duy h\u00ecnh th\u00e0nh h\u00e0nh vi mua c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh thu h\u00fat, khuy\u1ebfn kh\u00edch h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t.<\/p>\n Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, ph\u01b0\u01a1ng ph\u00e1p 5W1H c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong nhi\u1ec1u l\u0129nh v\u1ef1c. Tuy nhi\u00ean, ph\u1ed5 bi\u1ebfn v\u00e0 bao qu\u00e1t nh\u1ea5t v\u1eabn lu\u00f4n l\u00e0 trong kinh doanh. C\u00f9ng v\u1edbi SWOT, 5W1H Marketing tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00e1nh tay \u0111\u1eafc l\u1ef1c gi\u00fap ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb c\u00f3 \u0111\u01b0\u1ee3c t\u01b0 duy t\u1ed5ng th\u1ec3, n\u1eafm \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng v\u00e0 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u01b0\u1eddng l\u1ed1i ch\u00ednh s\u00e1ch ph\u00f9 h\u1ee3p nh\u1ea5t. \u1ee8ng d\u1ee5ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 m\u00f4 h\u00ecnh 5W1H, doanh nghi\u1ec7p s\u1ebd ph\u00e1t huy \u0111\u01b0\u1ee3c m\u1ecdi th\u1ebf m\u1ea1nh t\u1eeb \u0111\u1ed1 t\u1ed1i \u01b0u ho\u00e1 l\u1ee3i nhu\u1eadn, gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a c\u00e1c r\u1ee7i ro c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i sau n\u00e0y.<\/p>\n M\u00f4 h\u00ecnh 5W1H l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1eb7t c\u00e1c c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1, s\u1ef1 ki\u1ec7n ho\u1eb7c t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a m\u00f4 h\u00ecnh 5W1H m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/p>\n Y\u1ebfu t\u1ed1 “Who” c\u1ee7a m\u00f4 h\u00ecnh 5W1H l\u00e0 c\u00e2u h\u1ecfi “Ai”. N\u00f3 t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh ai ho\u1eb7c nh\u00f3m n\u00e0o li\u00ean quan \u0111\u1ebfn v\u1ea5n \u0111\u1ec1, s\u1ef1 ki\u1ec7n ho\u1eb7c t\u00ecnh hu\u1ed1ng. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c b\u00ean li\u00ean quan v\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m, t\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 r\u00f5 r\u00e0ng v\u00e0 tr\u00e1ch nhi\u1ec7m trong qu\u1ea3n l\u00fd ho\u1eb7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/p>\n Trong Marketing, y\u1ebfu t\u1ed1 Who c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng sau:<\/p>\n V\u00ed d\u1ee5:<\/strong> Y\u1ebfu t\u1ed1 “What” gi\u00fap x\u00e1c \u0111\u1ecbnh n\u1ed9i dung, s\u1ef1 ki\u1ec7n, s\u1ea3n ph\u1ea9m ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3. Th\u00f4ng qua \u0111\u00f3, b\u1ea1n s\u1ebd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 b\u1ea3n ch\u1ea5t c\u1ee7a v\u1ea5n \u0111\u1ec1 ho\u1eb7c s\u1ef1 ki\u1ec7n, t\u1eeb \u0111\u00f3 h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 v\u00e0 gi\u1ea3i quy\u1ebft.<\/p>\n V\u1edbi c\u00e2u h\u1ecfi n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3:<\/p>\n V\u00ed d\u1ee5:<\/strong> Y\u1ebfu t\u1ed1 “When” (Khi n\u00e0o) t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1eddi gian ho\u1eb7c khung th\u1eddi gian c\u1ee7a s\u1ef1 ki\u1ec7n, ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c t\u00ecnh hu\u1ed1ng. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m x\u1ea3y ra v\u00e0 thi\u1ebft l\u1eadp m\u1ed9t b\u1ed1i c\u1ea3nh th\u1eddi gian, t\u1eeb \u0111\u00f3 h\u1ed7 tr\u1ee3 trong vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 qu\u1ea3n l\u00fd th\u1eddi gian.<\/p>\n Th\u00f4ng qua y\u1ebfu t\u1ed1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh:<\/p>\n V\u00ed d\u1ee5:<\/strong> V\u00ed d\u1ee5:<\/em><\/strong> Y\u1ebfu t\u1ed1 “Where” c\u1ee7a c\u00f4ng th\u1ee9c 5W1H \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u1eb1m x\u00e1c \u0111\u1ecbnh \u0111\u1ecba \u0111i\u1ec3m ho\u1eb7c b\u1ed1i c\u1ea3nh v\u1ecb tr\u00ed c\u1ee7a s\u1ef1 ki\u1ec7n, ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c t\u00ecnh hu\u1ed1ng. T\u1eeb \u0111\u00f3, gi\u00fap n\u1eafm r\u00f5 v\u1ec1 kh\u00f4ng gian v\u00e0 m\u00f4i tr\u01b0\u1eddng li\u00ean quan, h\u1ed7 tr\u1ee3 trong vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 qu\u1ea3n l\u00fd t\u00e0i nguy\u00ean.<\/p>\n T\u1eeb y\u1ebfu t\u1ed1 “Where”, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh:<\/p>\n V\u00ed d\u1ee5:<\/strong> “Why” c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ee7a m\u00f4 h\u00ecnh 5W1H, t\u01b0\u01a1ng \u1ee9ng v\u1edbi c\u00e2u h\u1ecfi “T\u1ea1i sao”. C\u00e2u h\u1ecfi n\u00e0y gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh nguy\u00ean nh\u00e2n ho\u1eb7c m\u1ee5c \u0111\u00edch c\u1ee7a s\u1ef1 ki\u1ec7n, ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c t\u00ecnh hu\u1ed1ng. \u0110\u00e2y l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy\u1ebft \u0111\u1ecbnh v\u00e0 h\u00e0nh \u0111\u1ed9ng.<\/p>\n Y\u1ebfu t\u1ed1 “Why” gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi:<\/p>\n V\u00ed d\u1ee5:<\/strong> C\u00e2u h\u1ecfi “Nh\u01b0 th\u1ebf n\u00e0o” t\u01b0\u01a1ng \u1ee9ng v\u1edbi y\u1ebfu t\u1ed1 H cho ph\u00e9p x\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng ph\u00e1p ho\u1eb7c c\u00e1ch th\u1ee9c m\u00e0 s\u1ef1 ki\u1ec7n, ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c t\u00ecnh hu\u1ed1ng di\u1ec5n ra. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u v\u1ec1 quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng v\u00e0 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n v\u00e0 k\u1ef9 thu\u1eadt c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/p>\n S\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c:<\/p>\n M\u00f4 h\u00ecnh 5W1H mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch quan tr\u1ecdng trong vi\u1ec7c ph\u00e2n t\u00edch, hi\u1ec7u v\u00e0 truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1, s\u1ef1 ki\u1ec7n ho\u1eb7c t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y:<\/p>\n M\u00f4 h\u00ecnh 5W1H khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n nh\u01b0 What (c\u00e1i g\u00ec), Why (t\u1ea1i sao), Who (ai), Where (\u1edf \u0111\u00e2u), When (khi n\u00e0o) v\u00e0 How (nh\u01b0 th\u1ebf n\u00e0o) \u0111\u1ec3 ph\u00e2n t\u00edch s\u00e2u v\u1ea5n \u0111\u1ec1. Vi\u1ec7c tr\u1ea3 l\u1eddi t\u1eebng c\u00e2u h\u1ecfi n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng n\u1eafm r\u00f5 b\u1ea3n ch\u1ea5t v\u00e0 to\u00e0n c\u1ea3nh c\u1ee7a v\u1ea5n \u0111\u1ec1 \u0111ang g\u1eb7p ph\u1ea3i. Thay v\u00ec ch\u1ec9 d\u1eebng l\u1ea1i \u1edf b\u1ec1 m\u1eb7t, m\u00f4 h\u00ecnh n\u00e0y cho ph\u00e9p kh\u00e1m ph\u00e1 c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 nguy\u00ean nh\u00e2n l\u1eabn k\u1ebft qu\u1ea3 ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 tr\u00e1nh \u0111\u01b0\u1ee3c c\u00e1c sai l\u1ea7m do hi\u1ec3u l\u1ea7m hay thi\u1ebfu th\u00f4ng tin.<\/p>\n Khi \u0111\u00e3 hi\u1ec3u r\u00f5 v\u1ea5n \u0111\u1ec1, m\u00f4 h\u00ecnh 5W1H ti\u1ebfp t\u1ee5c h\u1ed7 tr\u1ee3 trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3. V\u00ed d\u1ee5, c\u00e2u h\u1ecfi How (l\u00e0m th\u1ebf n\u00e0o) gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c c\u00e1ch th\u1ee9c kh\u1ea3 thi \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, trong khi Why (t\u1ea1i sao) l\u00e0m r\u00f5 m\u1ee5c ti\u00eau v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a gi\u1ea3i ph\u00e1p. M\u1ed7i c\u00e2u h\u1ecfi \u0111\u1ec1u m\u1edf ra m\u1ed9t g\u00f3c nh\u00ecn kh\u00e1c nhau, gi\u00fap ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng ch\u1ec9 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u00f3 ph\u00f9 h\u1ee3p v\u1edbi ho\u00e0n c\u1ea3nh th\u1ef1c t\u1ebf v\u00e0 nhu c\u1ea7u c\u1ee5 th\u1ec3.<\/p>\n Qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh th\u01b0\u1eddng y\u00eau c\u1ea7u s\u1ef1 c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau. M\u00f4 h\u00ecnh 5W1H cung c\u1ea5p m\u1ed9t khu\u00f4n kh\u1ed5 h\u1ec7 th\u1ed1ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n c\u00e1c th\u00f4ng tin li\u00ean quan. Vi\u1ec7c tr\u1ea3 l\u1eddi t\u1eebng c\u00e2u h\u1ecfi gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c quy\u1ebft \u0111\u1ecbnh kh\u00f4ng ch\u1ec9 d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh m\u00e0 c\u00f2n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 logic. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 kinh doanh, qu\u1ea3n l\u00fd d\u1ef1 \u00e1n hay marketing, n\u01a1i nh\u1eefng quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng.<\/p>\n \u00c1p d\u1ee5ng m\u00f4 h\u00ecnh 5W1H trong c\u00f4ng vi\u1ec7c gi\u00fap t\u1ed5 ch\u1ee9c c\u00e1c nhi\u1ec7m v\u1ee5 m\u1ed9t c\u00e1ch logic v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. B\u1eb1ng c\u00e1ch l\u00e0m r\u00f5 ai s\u1ebd l\u00e0m g\u00ec, khi n\u00e0o c\u1ea7n ho\u00e0n th\u00e0nh, \u1edf \u0111\u00e2u th\u1ef1c hi\u1ec7n, v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft r\u00f5 tr\u00e1ch nhi\u1ec7m v\u00e0 vai tr\u00f2 c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3, n\u00f3 kh\u00f4ng ch\u1ec9 c\u1ea3i thi\u1ec7n ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c m\u00e0 c\u00f2n gi\u1ea3m thi\u1ec3u sai s\u00f3t do thi\u1ebfu s\u00f3t th\u00f4ng tin ho\u1eb7c s\u1ef1 kh\u00f4ng r\u00f5 r\u00e0ng trong giao ti\u1ebfp.<\/p>\n Trong m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c nh\u00f3m, giao ti\u1ebfp hi\u1ec7u qu\u1ea3 l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng. M\u00f4 h\u00ecnh 5W1H cung c\u1ea5p m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn tr\u1ef1c quan \u0111\u1ec3 tr\u00ecnh b\u00e0y \u00fd t\u01b0\u1edfng ho\u1eb7c truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin. C\u00e1c c\u00e2u h\u1ecfi trong m\u00f4 h\u00ecnh gi\u00fap th\u00f4ng tin \u0111\u01b0\u1ee3c chia s\u1ebb m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, tr\u00e1nh nh\u1eefng hi\u1ec3u l\u1ea7m kh\u00f4ng \u0111\u00e1ng c\u00f3. T\u1ea5t c\u1ea3 th\u00e0nh vi\u00ean trong nh\u00f3m \u0111\u1ec1u c\u00f3 th\u1ec3 n\u1eafm b\u1eaft m\u1ee5c ti\u00eau, y\u00eau c\u1ea7u v\u00e0 ph\u01b0\u01a1ng ph\u00e1p th\u1ef1c hi\u1ec7n, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n s\u1ef1 ph\u1ed1i h\u1ee3p v\u00e0 tinh th\u1ea7n l\u00e0m vi\u1ec7c nh\u00f3m.<\/p>\n Ngo\u00e0i ra, c\u00e1c c\u00e2u h\u1ecfi trong m\u00f4 h\u00ecnh khuy\u1ebfn kh\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa ng\u01b0\u1eddi n\u00f3i v\u00e0 ng\u01b0\u1eddi nghe, gi\u00fap t\u0103ng s\u1ef1 tham gia v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c trong cu\u1ed9c tr\u00f2 chuy\u1ec7n.<\/p>\n M\u00f4 h\u00ecnh 5W1H c\u00f3 nhi\u1ec1u \u1ee9ng d\u1ee5ng trong c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c nhau, c\u1ee5 th\u1ec3 nh\u01b0:<\/p>\n Trong l\u0129nh v\u1ef1c kinh doanh, m\u00f4 h\u00ecnh n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, qu\u1ea3n l\u00fd d\u1ef1 \u00e1n, ho\u1eb7c t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh.<\/p>\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee5 th\u1ec3 c\u1ee7a m\u00f4 h\u00ecnh 5W1H trong kinh doanh:<\/p>\n1. 5W1H L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
2. C\u00e1c Y\u1ebfu T\u1ed1 C\u1ee7a M\u00f4 H\u00ecnh 5W1H<\/strong><\/span><\/h2>\n
2.1 Who (Ai)<\/strong><\/span><\/h3>\n
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\n<\/strong>M\u1ed9t d\u1ef1 \u00e1n ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng m\u1edbi \u0111ang \u0111\u01b0\u1ee3c tri\u1ec3n khai.<\/p>\n\n
\nTr\u01b0\u1edfng nh\u00f3m ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m s\u1ebd gi\u00e1m s\u00e1t ti\u1ebfn \u0111\u1ed9 v\u00e0 ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5.<\/em><\/li>\n
\n\u0110\u1ed9i ng\u0169 l\u1eadp tr\u00ecnh, thi\u1ebft k\u1ebf UI\/UX, v\u00e0 b\u1ed9 ph\u1eadn ki\u1ec3m th\u1eed ph\u1ea7n m\u1ec1m.<\/em><\/li>\n
\nNg\u01b0\u1eddi d\u00f9ng cu\u1ed1i, \u0111\u1ed1i t\u00e1c kinh doanh, v\u00e0 \u0111\u1ed9i ng\u0169 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng.<\/em><\/li>\n<\/ul>\n2.2 What (C\u00e1i G\u00ec)<\/strong><\/span><\/h3>\n
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\n<\/strong>C\u00f4ng ty A mu\u1ed1n c\u1ea3i thi\u1ec7n doanh s\u1ed1 b\u00e1n h\u00e0ng trong 6 th\u00e1ng t\u1edbi.<\/p>\n\n
2.3 When (Khi)<\/strong><\/span><\/h3>\n
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\n<\/strong>C\u00f4ng ty c\u00f4ng ngh\u1ec7 mu\u1ed1n ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n\n
\nV\u00e0o m\u00f9a h\u00e8, khi nhu c\u1ea7u \u0111\u1ed1i v\u1edbi thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed t\u0103ng cao.<\/em><\/li>\n
\nB\u1eaft \u0111\u1ea7u 3 th\u00e1ng tr\u01b0\u1edbc ng\u00e0y ra m\u1eaft \u0111\u1ec3 t\u1ea1o s\u1ef1 ch\u00fa \u00fd tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/em><\/li>\n
\nPh\u1ea3i ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m v\u00e0 s\u1eb5n s\u00e0ng ph\u00e2n ph\u1ed1i tr\u01b0\u1edbc ng\u00e0y ra m\u1eaft \u00edt nh\u1ea5t 2 tu\u1ea7n.<\/em><\/li>\n<\/ul>\n
\n<\/em><\/strong>Doanh nghi\u1ec7p mu\u1ed1n n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean website.<\/p>\n\n
\nT\u1ed1i \u01b0u h\u00f3a giao di\u1ec7n website, c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 t\u1ea3i trang v\u00e0 th\u00eam t\u00ednh n\u0103ng chat tr\u1ef1c tuy\u1ebfn.<\/em><\/li>\n<\/ul>\n\n
\nPh\u00e2n t\u00edch ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng \u2192 L\u00ean k\u1ebf ho\u1ea1ch c\u1ea3i ti\u1ebfn \u2192 Tri\u1ec3n khai thay \u0111\u1ed5i \u2192 Ki\u1ec3m tra v\u00e0 \u0111\u00e1nh gi\u00e1.<\/em><\/li>\n<\/ul>\n\n
\n\u0110\u1ed9i ng\u0169 l\u1eadp tr\u00ecnh, ng\u00e2n s\u00e1ch 100 tri\u1ec7u \u0111\u1ed3ng, v\u00e0 th\u1eddi gian 2 th\u00e1ng \u0111\u1ec3 ho\u00e0n th\u00e0nh d\u1ef1 \u00e1n.<\/em><\/li>\n<\/ul>\n2.4 Where (\u1ede \u0110\u00e2u)<\/strong><\/span><\/h3>\n
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\n<\/strong>M\u1ed9t chu\u1ed7i c\u1eeda h\u00e0ng th\u1ee9c \u0103n nhanh mu\u1ed1n m\u1edf r\u1ed9ng kinh doanh.<\/p>\n\n
\nKhu v\u1ef1c trung t\u00e2m th\u00e0nh ph\u1ed1 n\u01a1i c\u00f3 l\u01b0u l\u01b0\u1ee3ng ng\u01b0\u1eddi qua l\u1ea1i cao.<\/em><\/li>\n
\nG\u1ea7n c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc v\u00e0 v\u0103n ph\u00f2ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 \u0111\u1ed1i t\u01b0\u1ee3ng sinh vi\u00ean v\u00e0 nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng.<\/em><\/li>\n
\nC\u00f3 ch\u1ed7 \u0111\u1eadu xe thu\u1eadn ti\u1ec7n, m\u1ee9c c\u1ea1nh tranh th\u1ea5p, v\u00e0 chi ph\u00ed thu\u00ea h\u1ee3p l\u00fd.<\/em><\/li>\n<\/ul>\n2.5 Why (T\u1ea1i Sao)<\/strong><\/span><\/h3>\n
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\n<\/strong>\u0110\u1ed9i ng\u0169 marketing \u0111\u1ec1 xu\u1ea5t tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u00e3i l\u1edbn.<\/p>\n\n
\n\u0110\u1ec3 c\u1ea3i thi\u1ec7n doanh s\u1ed1 b\u00e1n h\u00e0ng trong m\u00f9a th\u1ea5p \u0111i\u1ec3m v\u00e0 c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111ang tung ra \u01b0u \u0111\u00e3i l\u1edbn.<\/em><\/li>\n
\nThu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, t\u0103ng doanh thu nhanh ch\u00f3ng, v\u00e0 n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/em><\/li>\n
\nKh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 chuy\u1ec3n sang \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, d\u1eabn \u0111\u1ebfn m\u1ea5t th\u1ecb ph\u1ea7n.<\/em><\/li>\n<\/ul>\n2.6 How (Nh\u01b0 Th\u1ebf N\u00e0o)<\/strong><\/span><\/h3>\n
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3. M\u00f4 H\u00ecnh 5W1H Mang L\u1ea1i Nh\u1eefng L\u1ee3i \u00cdch G\u00ec?<\/strong><\/span><\/h2>\n
3.1 Gi\u00fap Hi\u1ec3u R\u00f5 H\u01a1n V\u1ec1 V\u1ea5n \u0110\u1ec1<\/strong><\/span><\/h3>\n
3.2 \u0110\u01b0a Ra C\u00e1c Gi\u1ea3i Ph\u00e1p Hi\u1ec7u Qu\u1ea3 H\u01a1n<\/strong><\/span><\/h3>\n
3.3 T\u1ed1i \u01afu H\u00f3a Qu\u00e1 Tr\u00ecnh Ra Quy\u1ebft \u0110\u1ecbnh<\/strong><\/span><\/h3>\n
3.4 C\u1ea3i Thi\u1ec7n Hi\u1ec7u Qu\u1ea3 C\u00f4ng Vi\u1ec7c<\/strong><\/span><\/h3>\n
3.5 Giao Ti\u1ebfp Hi\u1ec7u Qu\u1ea3<\/strong><\/span><\/h3>\n
4. \u1ee8ng D\u1ee5ng M\u00f4 H\u00ecnh 5W1H Trong C\u00e1c L\u0129nh V\u1ef1c<\/strong><\/span><\/h2>\n
4.1 Trong Kinh Doanh<\/strong><\/span><\/h3>\n
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4.2 Trong Chi\u1ebfn L\u01b0\u1ee3c Marketing<\/strong><\/span><\/h3>\n