4. C\u00e1ch X\u00e1c \u0110\u1ecbnh V\u00e0 Ph\u00e2n T\u00edch Stakeholder<\/strong><\/span><\/h2>\n\u0110\u1ec3 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e2n t\u00edch c\u00e1c Stakeholder m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng. Qu\u00e1 tr\u00ecnh \u0111\u00f3 th\u01b0\u1eddng di\u1ec5n ra theo c\u00e1c b\u01b0\u1edbc sau:<\/p>\n
C\u00e1ch X\u00e1c \u0110\u1ecbnh V\u00e0 Ph\u00e2n T\u00edch Stakeholder<\/em><\/center><\/center><\/figcaption><\/figure>\n4.1 X\u00e1c \u0110\u1ecbnh Stakeholder<\/strong><\/span><\/h3>\nB\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 nh\u1eadn di\u1ec7n t\u1ea5t c\u1ea3 nh\u1eefng c\u00e1 nh\u00e2n, nh\u00f3m v\u00e0 t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng ho\u1eb7c b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 bao g\u1ed3m:<\/p>\n
\n- Brainstorming: T\u1eadp h\u1ee3p c\u00e1c th\u00e0nh vi\u00ean ch\u1ee7 ch\u1ed1t trong doanh nghi\u1ec7p \u0111\u1ec3 c\u00f9ng li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c kh\u1ea3 n\u0103ng li\u00ean quan.<\/li>\n
- Ph\u1ecfng v\u1ea5n chuy\u00ean gia v\u00e0 nh\u00f3m: H\u1ecfi \u00fd ki\u1ebfn t\u1eeb c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c ho\u1eb7c t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan nh\u1eb1m thu th\u1eadp th\u00f4ng tin \u0111a chi\u1ec1u.<\/li>\n
- Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng & c\u00f4ng nghi\u1ec7p: \u0110\u00e1nh gi\u00e1 th\u00f4ng tin t\u1eeb c\u00e1c b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 kh\u00e1m ph\u00e1 ra nh\u1eefng Stakeholder ti\u1ec1m n\u0103ng m\u00e0 c\u00f3 th\u1ec3 ch\u01b0a \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n ban \u0111\u1ea7u.<\/li>\n
- Ph\u00e2n t\u00edch chu\u1ed7i gi\u00e1 tr\u1ecb: X\u00e2y d\u1ef1ng m\u1ed9t s\u01a1 \u0111\u1ed3 chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng b\u00ean li\u00ean quan \u1edf t\u1eebng giai \u0111o\u1ea1n c\u1ee7a qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t v\u00e0 cung \u1ee9ng.<\/li>\n<\/ul>\n
4.2 Ph\u00e2n T\u00edch Stakeholder B\u1eb1ng Ma Tr\u1eadn<\/strong><\/span><\/h3>\nSau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c Stakeholder, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng, quy\u1ec1n l\u1ef1c v\u00e0 s\u1ef1 quan t\u00e2m c\u1ee7a t\u1eebng Stakeholder \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. M\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch trong giai \u0111o\u1ea1n n\u00e0y l\u00e0 ma tr\u1eadn quy\u1ec1n l\u1ef1c – l\u1ee3i \u00edch (Power\/Interest Grid), gi\u00fap:<\/p>\n
\n- X\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng: Ph\u00e2n lo\u1ea1i Stakeholder th\u00e0nh c\u00e1c nh\u00f3m theo m\u1ee9c \u0111\u1ed9 quy\u1ec1n l\u1ef1c, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p.<\/li>\n
- \u0110\u00e1nh gi\u00e1 s\u1ef1 quan t\u00e2m: Ki\u1ec3m tra m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a t\u1eebng b\u00ean v\u1ec1 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7n t\u1ea1i, t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p.<\/li>\n
- \u01afu Ti\u00ean T\u01b0\u01a1ng T\u00e1c: D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u01b0u ti\u00ean \u0111\u1ed1i tho\u1ea1i v\u00e0 ch\u0103m s\u00f3c nh\u1eefng Stakeholder c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh nh\u1ea5t.<\/li>\n<\/ul>\n
4.3 Ph\u00e2n Lo\u1ea1i Stakeholder Ch\u00ednh V\u00e0 Ph\u1ee5<\/strong><\/span><\/h3>\nSau khi ph\u00e2n t\u00edch, vi\u1ec7c chia c\u00e1c Stakeholder th\u00e0nh hai nh\u00f3m \u201cch\u00ednh\u201d v\u00e0 \u201cph\u1ee5\u201d s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1eadp trung ngu\u1ed3n l\u1ef1c h\u1ee3p l\u00fd:<\/p>\n
\n- Stakeholder Ch\u00ednh (Primary Stakeholder): Bao g\u1ed3m nh\u1eefng b\u00ean c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp v\u00e0 quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p, ch\u1eb3ng h\u1ea1n nh\u01b0 kh\u00e1ch h\u00e0ng ch\u1ee7 l\u1ef1c, nh\u00e2n vi\u00ean c\u1ed1t l\u00f5i, nh\u00e0 \u0111\u1ea7u t\u01b0 ch\u00ednh ho\u1eb7c c\u00e1c \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n
- Stakeholder Ph\u1ee5 (Secondary Stakeholder): Nh\u1eefng b\u00ean c\u00f3 \u1ea3nh h\u01b0\u1edfng gi\u00e1n ti\u1ebfp ho\u1eb7c c\u00f3 m\u1ed1i quan t\u00e2m nh\u1ea5t \u0111\u1ecbnh nh\u01b0ng kh\u00f4ng quy\u1ebft \u0111\u1ecbnh tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng ch\u00ednh c\u1ee7a doanh nghi\u1ec7p. D\u00f9 \u00edt \u01b0u ti\u00ean h\u01a1n nh\u01b0ng v\u1eabn c\u1ea7n duy tr\u00ec chi\u1ebfn l\u01b0\u1ee3c giao ti\u1ebfp \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ed1i quan h\u1ec7 t\u1ed1t v\u00e0 ph\u00f2ng ng\u1eeba nh\u1eefng t\u00e1c \u0111\u1ed9ng kh\u00f4ng mong mu\u1ed1n.<\/li>\n<\/ul>\n
5. C\u00e1c Chi\u1ebfn L\u01b0\u1ee3c Qu\u1ea3n L\u00fd Stakeholder Hi\u1ec7u Qu\u1ea3<\/strong><\/span><\/h2>\nQu\u1ea3n l\u00fd Stakeholder hi\u1ec7u qu\u1ea3 \u0111\u00f2i h\u1ecfi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa k\u1ef9 n\u0103ng giao ti\u1ebfp, kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 c\u00e1c c\u00e1ch ti\u1ebfp c\u1eadn ch\u00ednh \u0111\u1ec3 qu\u1ea3n l\u00fd Stakeholder t\u1ed1t h\u01a1n:<\/p>\n
C\u00e1c Chi\u1ebfn L\u01b0\u1ee3c Qu\u1ea3n L\u00fd Stakeholder Hi\u1ec7u Qu\u1ea3<\/em><\/center><\/center><\/figcaption><\/figure>\n5.1 T\u1ea1o L\u00f2ng Tin<\/strong><\/span><\/h3>\nX\u00e2y d\u1ef1ng l\u00f2ng tin l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ed1i quan h\u1ec7 hi\u1ec7u qu\u1ea3 v\u1edbi c\u00e1c Stakeholder. \u0110\u00e2y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e2u d\u00e0i, \u0111\u00f2i h\u1ecfi s\u1ef1 nh\u1ea5t qu\u00e1n trong h\u00e0nh \u0111\u1ed9ng v\u00e0 giao ti\u1ebfp. \u0110\u1ec3 t\u1ea1o l\u00f2ng tin, t\u1ed5 ch\u1ee9c c\u1ea7n th\u1ef1c hi\u1ec7n nh\u1eefng \u0111i\u1ec1u sau:<\/p>\n
\n- Duy tr\u00ec s\u1ef1 minh b\u1ea1ch trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng v\u00e0 quy\u1ebft \u0111\u1ecbnh: Chia s\u1ebb th\u00f4ng tin m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi v\u00e0 ch\u00ednh x\u00e1c, ngay c\u1ea3 khi \u0111\u00f3 l\u00e0 nh\u1eefng tin t\u1ee9c kh\u00f4ng m\u1ea5y t\u00edch c\u1ef1c. S\u1ef1 trung th\u1ef1c, c\u1edfi m\u1edf s\u1ebd gi\u00fap x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 ni\u1ec1m tin t\u1eeb c\u00e1c b\u00ean li\u00ean quan.<\/li>\n
- Th\u1ef1c hi\u1ec7n \u0111\u00fang nh\u1eefng cam k\u1ebft \u0111\u00e3 \u0111\u01b0a ra: N\u1ebfu c\u00f3 b\u1ea5t k\u1ef3 thay \u0111\u1ed5i n\u00e0o, c\u1ea7n th\u00f4ng b\u00e1o ngay l\u1eadp t\u1ee9c v\u00e0 gi\u1ea3i th\u00edch r\u00f5 r\u00e0ng l\u00fd do. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f4n tr\u1ecdng v\u00e0 tr\u00e1ch nhi\u1ec7m \u0111\u1ed1i v\u1edbi c\u00e1c Stakeholder.<\/li>\n
- T\u1ea1o c\u01a1 h\u1ed9i cho c\u00e1c Stakeholder tham gia v\u00e0o qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh khi ph\u00f9 h\u1ee3p: Vi\u1ec7c l\u1eafng nghe, c\u00e2n nh\u1eafc \u00fd ki\u1ebfn c\u1ee7a h\u1ecd kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ea1o ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n m\u00e0 c\u00f2n l\u00e0m t\u0103ng c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng v\u00e0 \u0111\u00e1nh gi\u00e1 cao c\u1ee7a c\u00e1c b\u00ean li\u00ean quan.<\/li>\n
- X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n v\u1edbi c\u00e1c Stakeholder ch\u00ednh: \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u00f4ng qua c\u00e1c cu\u1ed9c g\u1eb7p g\u1ee1 kh\u00f4ng ch\u00ednh th\u1ee9c, c\u00e1c s\u1ef1 ki\u1ec7n networking ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 nh\u1eefng c\u1eed ch\u1ec9 nh\u1ecf nh\u01b0 ghi nh\u1edb, quan t\u00e2m \u0111\u1ebfn nh\u1eefng s\u1ef1 ki\u1ec7n quan tr\u1ecdng trong cu\u1ed9c s\u1ed1ng c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n
5.2 Gi\u1ea3i Quy\u1ebft C\u00e1c M\u00e2u Thu\u1eabn, M\u1ed1i Lo Ng\u1ea1i<\/strong><\/span><\/h3>\nXung \u0111\u1ed9t v\u00e0 m\u00e2u thu\u1eabn l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi khi l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u Stakeholder c\u00f3 l\u1ee3i \u00edch, quan \u0111i\u1ec3m kh\u00e1c nhau. Vi\u1ec7c gi\u1ea3i quy\u1ebft hi\u1ec7u qu\u1ea3 c\u00e1c m\u00e2u thu\u1eabn n\u00e0y l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 su\u00f4n s\u1ebb c\u1ee7a d\u1ef1 \u00e1n ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng kinh doanh. Theo \u0111\u00f3, t\u1ed5 ch\u1ee9c c\u1ea7n:<\/p>\n
\n- X\u00e1c \u0111\u1ecbnh v\u00e0 c\u00f4ng nh\u1eadn s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a m\u00e2u thu\u1eabn m\u1ed9t c\u00e1ch c\u00f4ng khai v\u00e0 kh\u00e1ch quan. \u0110\u00e2y l\u00e0 c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f4n tr\u1ecdng \u0111\u1ed1i v\u1edbi quan \u0111i\u1ec3m c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c b\u00ean v\u00e0 t\u1ea1o c\u01a1 s\u1edf cho vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/li>\n
- T\u1ea1o m\u1ed9t m\u00f4i tr\u01b0\u1eddng an to\u00e0n v\u00e0 c\u1edfi m\u1edf \u0111\u1ec3 c\u00e1c b\u00ean c\u00f3 th\u1ec3 th\u1ea3o lu\u1eadn v\u1ec1 nh\u1eefng lo ng\u1ea1i c\u1ee7a h\u1ecd th\u00f4ng qua c\u00e1c cu\u1ed9c h\u1ecdp ri\u00eang, c\u00e1c phi\u00ean th\u1ea3o lu\u1eadn nh\u00f3m, t\u00f9y thu\u1ed9c v\u00e0o t\u00ednh ch\u1ea5t c\u1ee7a v\u1ea5n \u0111\u1ec1.<\/li>\n
- Khi gi\u1ea3i quy\u1ebft m\u00e2u thu\u1eabn, c\u1ea7n t\u1eadp trung v\u00e0o l\u1ee3i \u00edch chung v\u00e0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p \u201cwin-win\u201d. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi k\u1ef9 n\u0103ng \u0111\u00e0m ph\u00e1n v\u00e0 kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u00ecm ra nh\u1eefng gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan.<\/li>\n
- Trong qu\u00e1 tr\u00ecnh gi\u1ea3i quy\u1ebft, c\u1ea7n duy tr\u00ec s\u1ef1 c\u00f4ng b\u1eb1ng v\u00e0 kh\u00e1ch quan, tr\u00e1nh thi\u00ean v\u1ecb ho\u1eb7c c\u00f3 v\u1ebb \u1ee7ng h\u1ed9 m\u1ed9t b\u00ean n\u00e0o \u0111\u00f3, b\u1edfi n\u00f3 c\u00f3 th\u1ec3 l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn l\u00f2ng tin v\u00e0 s\u1ef1 h\u1ee3p t\u00e1c trong t\u01b0\u01a1ng lai.<\/li>\n
- Sau khi \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecfa thu\u1eadn, c\u1ea7n c\u00f3 k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3, c\u01a1 ch\u1ebf theo d\u00f5i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c b\u00ean tu\u00e2n th\u1ee7 cam k\u1ebft v\u00e0 m\u00e2u thu\u1eabn \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3.<\/li>\n<\/ul>\n
5.3 T\u00edch C\u1ef1c Ph\u1ea3n H\u1ed3i, \u0110\u00e1nh Gi\u00e1<\/strong><\/span><\/h3>\nPh\u1ea3n h\u1ed3i v\u00e0 \u0111\u00e1nh gi\u00e1 li\u00ean t\u1ee5c l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi c\u00e1c Stakeholder, \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd Stakeholder lu\u00f4n ph\u00f9 h\u1ee3p, hi\u1ec7u qu\u1ea3. C\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y nh\u01b0 sau:<\/p>\n
\n- Thi\u1ebft l\u1eadp c\u00e1c k\u00eanh giao ti\u1ebfp hai chi\u1ec1u \u0111\u1ec3 c\u00e1c Stakeholder c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chia s\u1ebb \u00fd ki\u1ebfn, m\u1ed1i quan t\u00e2m v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u1ee7a h\u1ecd nh\u01b0 c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1ecbnh k\u1ef3, h\u1ed9p th\u01b0 g\u00f3p \u00fd ho\u1eb7c c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u00e1nh gi\u00e1.<\/li>\n
- Khi nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i, c\u1ea7n ph\u1ea3n \u1ee9ng nhanh ch\u00f3ng v\u00e0 t\u00edch c\u1ef1c. \u0110i\u1ec1u n\u00e0y th\u1ec3 hi\u1ec7n r\u1eb1ng t\u1ed5 ch\u1ee9c coi tr\u1ecdng \u00fd ki\u1ebfn c\u1ee7a c\u00e1c Stakeholder v\u00e0 s\u1eb5n s\u00e0ng thay \u0111\u1ed5i \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/li>\n
- Th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3 v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd Stakeholder. \u0110\u00f3 l\u00e0 xem x\u00e9t m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a c\u00e1c b\u00ean li\u00ean quan, t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c k\u00eanh giao ti\u1ebfp v\u00e0 m\u1ee9c \u0111\u1ed9 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ec1 ra.<\/li>\n
- D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 \u0111\u00e1nh gi\u00e1, c\u1ea7n linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd Stakeholder khi c\u1ea7n thi\u1ebft. Ch\u1eb3ng h\u1ea1n nh\u01b0 thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn v\u1edbi m\u1ed9t s\u1ed1 nh\u00f3m Stakeholder, \u0111i\u1ec1u ch\u1ec9nh \u01b0u ti\u00ean, th\u1eadm ch\u00ed l\u00e0 c\u1ea3i ti\u1ebfn quy tr\u00ecnh qu\u1ea3n l\u00fd Stakeholder n\u00f3i chung.<\/li>\n<\/ul>\n
6. Gi\u1eefa C\u00e1c Stakeholder Th\u01b0\u1eddng X\u1ea3y Ra V\u1ea5n \u0110\u1ec1 G\u00ec?<\/strong><\/span><\/h2>\nTrong m\u00f4i tr\u01b0\u1eddng kinh doanh ph\u1ee9c t\u1ea1p, s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa c\u00e1c Stakeholder kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng su\u00f4n s\u1ebb. Xung \u0111\u1ed9t v\u00e0 c\u1ea1nh tranh gi\u1eefa c\u00e1c b\u00ean li\u00ean quan l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi, \u0111\u1eb7c bi\u1ec7t khi h\u1ecd c\u00f3 nh\u1eefng m\u1ee5c ti\u00eau, l\u1ee3i \u00edch v\u00e0 quan \u0111i\u1ec3m kh\u00e1c nhau. Hi\u1ec3u v\u00e0 qu\u1ea3n l\u00fd nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong qu\u1ea3n l\u00fd Stakeholder hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng x\u1ea3y ra gi\u1eefa c\u00e1c Stakeholder:<\/p>\n
6.1 C\u1ea1nh Tranh V\u1ec1 M\u1ee9c \u1ea2nh H\u01b0\u1edfng, Ch\u1ee9c V\u1ee5<\/strong><\/span><\/h3>\nC\u1ea1nh tranh v\u1ec1 \u1ea3nh h\u01b0\u1edfng v\u00e0 ch\u1ee9c v\u1ee5 l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn nh\u1ea5t gi\u1eefa c\u00e1c Stakeholder, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u00f4i tr\u01b0\u1eddng n\u1ed9i b\u1ed9 t\u1ed5 ch\u1ee9c. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng xu\u1ea5t ph\u00e1t t\u1eeb mong mu\u1ed1n c\u00f3 ti\u1ebfng n\u00f3i m\u1ea1nh m\u1ebd h\u01a1n trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh ho\u1eb7c ki\u1ec3m so\u00e1t nhi\u1ec1u ngu\u1ed3n l\u1ef1c h\u01a1n.<\/p>\n
Ch\u1eb3ng h\u1ea1n, c\u00e1c ph\u00f2ng ban kh\u00e1c nhau trong m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 c\u1ea1nh tranh \u0111\u1ec3 \u0111\u01b0\u1ee3c \u01b0u ti\u00ean trong vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch ho\u1eb7c nh\u00e2n s\u1ef1. T\u01b0\u01a1ng t\u1ef1, trong m\u1ed9t d\u1ef1 \u00e1n, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 tranh gi\u00e0nh v\u1ecb tr\u00ed l\u00e3nh \u0111\u1ea1o ho\u1eb7c quy\u1ec1n ki\u1ec3m so\u00e1t c\u00e1c ph\u1ea7n quan tr\u1ecdng c\u1ee7a d\u1ef1 \u00e1n. S\u1ef1 c\u1ea1nh tranh n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn xung \u0111\u1ed9t, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c v\u00e0 m\u00f4i tr\u01b0\u1eddng t\u1ed5 ch\u1ee9c n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd t\u1ed1t.<\/p>\n
6.2 C\u1ea1nh Tranh V\u1ec1 Quy\u1ec1n L\u1ee3i<\/strong><\/span><\/h3>\nM\u1ed7i b\u00ean li\u00ean quan th\u01b0\u1eddng c\u00f3 nh\u1eefng l\u1ee3i \u00edch ri\u00eang v\u00e0 \u0111\u00f4i khi nh\u1eefng l\u1ee3i \u00edch n\u00e0y c\u00f3 th\u1ec3 m\u00e2u thu\u1eabn v\u1edbi nhau.<\/p>\n
V\u00ed d\u1ee5, c\u1ed5 \u0111\u00f4ng c\u00f3 th\u1ec3 mu\u1ed1n t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n, trong khi ban l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 \u01b0u ti\u00ean \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n. Nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 mong mu\u1ed1n t\u0103ng l\u01b0\u01a1ng v\u00e0 ph\u00fac l\u1ee3i, trong khi c\u00f4ng ty c\u1ea7n ki\u1ec3m so\u00e1t chi ph\u00ed. Kh\u00e1ch h\u00e0ng mu\u1ed1n gi\u00e1 th\u1ea5p v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao, c\u00f2n nh\u00e0 cung c\u1ea5p mu\u1ed1n gi\u00e1 b\u00e1n cao h\u01a1n.<\/p>\n
Vi\u1ec7c c\u00e2n b\u1eb1ng c\u00e1c l\u1ee3i \u00edch \u0111\u1ed1i l\u1eadp n\u00e0y l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn trong qu\u1ea3n l\u00fd Stakeholder v\u00e0 \u0111\u00f2i h\u1ecfi k\u1ef9 n\u0103ng \u0111\u00e0m ph\u00e1n, th\u1ecfa hi\u1ec7p, t\u00ecm gi\u1ea3i ph\u00e1p win-win.<\/p>\n
6.3 C\u1ea1nh Tranh V\u1ec1 \u00dd T\u01b0\u1edfng<\/strong><\/span><\/h3>\nS\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 \u00fd t\u01b0\u1edfng v\u00e0 quan \u0111i\u1ec3m c\u0169ng l\u00e0 ngu\u1ed3n g\u1ed1c c\u1ee7a nhi\u1ec1u xung \u0111\u1ed9t gi\u1eefa c\u00e1c Stakeholder. N\u00f3 \u0111\u1eb7c bi\u1ec7t ph\u1ed5 bi\u1ebfn trong c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c hay khi \u0111\u1ed1i m\u1eb7t v\u1edbi thay \u0111\u1ed5i l\u1edbn. C\u00e1c Stakeholder c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c nhau \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ho\u1eb7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/p>\n
V\u00ed d\u1ee5, trong m\u1ed9t d\u1ef1 \u00e1n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau nh\u01b0 marketing, k\u1ef9 thu\u1eadt, t\u00e0i ch\u00ednh c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng tr\u00e1i ng\u01b0\u1ee3c v\u1ec1 c\u00e1ch thi\u1ebft k\u1ebf v\u00e0 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m. Trong m\u1ed9t t\u1ed5 ch\u1ee9c l\u1edbn, c\u00f3 th\u1ec3 c\u00f3 s\u1ef1 c\u1ea1nh tranh gi\u1eefa c\u00e1c \u00fd t\u01b0\u1edfng v\u1ec1 h\u01b0\u1edbng ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai ho\u1eb7c c\u00e1ch th\u1ee9c \u1ee9ng ph\u00f3 v\u1edbi thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng.<\/p>\n
7. \u0110\u1ed1i Ph\u00f3 V\u1edbi Stakeholder Kh\u00f3 T\u00ednh<\/strong><\/span><\/h2>\nKh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o m\u1ecdi m\u1ed1i quan h\u1ec7 c\u0169ng su\u00f4n s\u1ebb. Trong qu\u00e1 tr\u00ecnh giao ti\u1ebfp, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i nh\u1eefng Stakeholder kh\u00f3 t\u00ednh c\u1ea7n \u0111\u01b0\u1ee3c x\u1eed l\u00fd m\u1ed9t c\u00e1ch t\u1ebf nh\u1ecb:<\/p>\n
7.1 L\u1eafng Nghe v\u00e0 Ph\u00e2n T\u00edch Nh\u1eefng Lo Ng\u1ea1i<\/strong><\/span><\/h3>\nK\u1ef9 n\u0103ng l\u1eafng nghe, ph\u00e2n t\u00edch nh\u1eefng lo ng\u1ea1i c\u1ee7a c\u00e1c b\u00ean li\u00ean quan \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u00ean nh\u1eabn v\u00e0 tinh t\u1ebf \u0111\u1eb7c bi\u1ec7t. Thay v\u00ec v\u1ed9i v\u00e0ng \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ho\u1eb7c ph\u1ea3n b\u00e1c, doanh nghi\u1ec7p c\u1ea7n d\u00e0nh th\u1eddi gian \u0111\u1ec3 th\u1ea5u hi\u1ec3u s\u00e2u s\u1eafc nh\u1eefng b\u0103n kho\u0103n \u0111\u01b0\u1ee3c \u0111\u1eb7t ra. Qu\u00e1 tr\u00ecnh l\u1eafng nghe kh\u00f4ng ch\u1ec9 l\u00e0 ti\u1ebfp nh\u1eadn th\u00f4ng tin m\u1ed9t c\u00e1ch th\u1ee5 \u0111\u1ed9ng, m\u00e0 c\u00f2n l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 t\u00f4n tr\u1ecdng v\u00e0 quan t\u00e2m \u0111\u1ebfn \u0111\u1ed1i t\u00e1c. Vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c m\u1ed1i lo ng\u1ea1i c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng, xem x\u00e9t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 hi\u1ec3n nhi\u00ean l\u1eabn ti\u1ec1m \u1ea9n \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 t\u00ecnh hu\u1ed1ng.<\/p>\n
7.2 G\u1eb7p G\u1ee1 \u0110\u1ec3 Th\u1ea3o Lu\u1eadn C\u00e1 Nh\u00e2n<\/strong><\/span><\/h3>\nVi\u1ec7c t\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c g\u1eb7p g\u1ee1 tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c b\u00ean li\u00ean quan kh\u00f3 t\u00ednh \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c. Nh\u1eefng cu\u1ed9c h\u1ecdp ri\u00eang t\u1ea1o ra kh\u00f4ng gian an to\u00e0n cho vi\u1ec7c trao \u0111\u1ed5i th\u1eb3ng th\u1eafn v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u1ea1y c\u1ea3m. M\u00f4i tr\u01b0\u1eddng th\u1ea3o lu\u1eadn c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p nh\u01b0ng kh\u00f4ng qu\u00e1 c\u1ee9ng ng\u1eafc, cho ph\u00e9p c\u00e1c b\u00ean c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i khi chia s\u1ebb quan \u0111i\u1ec3m, m\u1ed1i quan ng\u1ea1i c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap gi\u1ea3m thi\u1ec3u c\u0103ng th\u1eb3ng m\u00e0 c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 hi\u1ec3u bi\u1ebft l\u1eabn nhau.<\/p>\n