{"id":19117,"date":"2024-04-27T10:26:39","date_gmt":"2024-04-27T03:26:39","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=19117"},"modified":"2024-11-18T09:17:45","modified_gmt":"2024-11-18T02:17:45","slug":"chien-luoc-kinh-doanh","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/chien-luoc-kinh-doanh\/","title":{"rendered":"Chi\u1ebfn L\u01b0\u1ee3c Kinh Doanh L\u00e0 G\u00ec? B\u00ed Quy\u1ebft Gi\u00fap Doanh Nghi\u1ec7p Ph\u00e1t Tri\u1ec3n"},"content":{"rendered":"\n
Chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e0 g\u00ec<\/strong><\/a>? C\u00e1c chi\u1ebfn l\u01b0\u1ee3c trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u01a1 b\u1ea3n hi\u1ec7n nay g\u1ed3m nh\u1eefng g\u00ec? C\u00e1c h\u00ecnh th\u1ee9c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 ph\u00e1t tri\u1ec3n kinh doanh nh\u01b0 th\u1ebf n\u00e0o? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p \u0111\u1ebfn b\u1ea1n th\u00f4ng tin b\u1ed5 \u00edch nh\u1ea5t.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> Chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/strong><\/a> trong ti\u1ebfng Anh s\u1eed d\u1ee5ng thu\u1eadt ng\u1eef Business Strategy. Chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n m\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c ho\u1eb7c doanh nghi\u1ec7p \u0111\u1ec1 ra \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh, c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai.<\/p>\n Chi\u1ebfn l\u01b0\u1ee3c kinh doanh kh\u00f4ng ch\u1ec9 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng quy\u1ebft \u0111\u1ecbnh c\u1ee5 th\u1ec3 v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, m\u00e0 c\u00f2n bao g\u1ed3m c\u00e1ch th\u1ee9c t\u1ed5 ch\u1ee9c, qu\u1ea3n l\u00fd ngu\u1ed3n l\u1ef1c, c\u00e1ch ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 c\u00e1ch th\u1ee9c c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7. Chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u01b0\u1eddng bao g\u1ed3m m\u1ed9t t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c, m\u1ee5c ti\u00eau kinh doanh, ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng, v\u00e0 c\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3.<\/p><\/blockquote>\n Chi\u1ebfn l\u01b0\u1ee3c kinh doanh n\u00e0y s\u1ebd ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t khu\u00f4n kh\u1ed5 \u0111\u1ec3 qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng. N\u00f3 gi\u00fap c\u00e1c b\u1ed9 ph\u1eadn\/ ph\u00f2ng ban trong doanh nghi\u1ec7p ph\u1ed1i h\u1ee3p l\u00e0m vi\u1ec7c c\u00f9ng nhau, \u0111\u1ea3m b\u1ea3o t\u1ea5t c\u1ea3 c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ec1u h\u1ed7 tr\u1ee3 \u0111\u1ecbnh h\u01b0\u1edbng chung c\u1ee7a t\u1ed5 ch\u1ee9c. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, mang l\u1ea1i hi\u1ec7u su\u1ea5t kinh doanh t\u1ed1i \u01b0u nh\u1ea5t.<\/p>\n M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 l\u00e0 doanh nghi\u1ec7p bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng ngu\u1ed3n l\u1ef1c, ph\u00e1t huy th\u1ebf m\u1ea1nh c\u1ee7a m\u00ecnh v\u00e0 t\u1eadn d\u1ee5ng nh\u1eefng c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n. N\u1ed9i dung ch\u00ednh l\u00e0 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch theo tr\u00ecnh t\u1ef1 nh\u1ea5t \u0111\u1ecbnh. N\u00f3 th\u1ec3 hi\u1ec7n c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, c\u00e1ch th\u1ee9c \u0111\u1ec3 doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng kinh doanh trong m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i.<\/p>\n Chi\u1ebfn l\u01b0\u1ee3c cho ho\u1ea1t \u0111\u1ed9ng kinh doanh kh\u00e1c v\u1edbi chi\u1ebfn thu\u1eadt kinh doanh, c\u00e1c b\u1ea1n \u0111\u1eebng nh\u1ea7m l\u1eabn hai kh\u00e1i ni\u1ec7m n\u00e0y v\u1edbi nhau nh\u00e9! \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n, c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc v\u00ed d\u1ee5 nh\u01b0 sau:<\/p>\n M\u1ed9t doanh nghi\u1ec7p cung c\u1ea5p s\u1ea3n ph\u1ea9m m\u00e1y t\u00ednh, tuy nhi\u00ean chi\u1ebfn l\u01b0\u1ee3c m\u00e0 h\u1ecd h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 b\u00e1n nhi\u1ec1u s\u1ea3n ph\u1ea9m cho m\u1ed9t kh\u00e1ch h\u00e0ng. Ngo\u00e0i b\u00e1n m\u00e1y t\u00ednh, doanh nghi\u1ec7p s\u1ebd t\u01b0 v\u1ea5n \u0111\u1ec3 b\u00e1n th\u00eam chu\u1ed9t m\u00e1y t\u00ednh, b\u1ed9 v\u1ec7 sinh, USB, b\u1ed9 t\u1ea3n nhi\u1ec7t, b\u00e0n ph\u00edm,…<\/p>\n Xem th\u00eam: 5W1H \u2013 c\u00f4ng th\u1ee9c v\u00e0ng cho chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3<\/a><\/strong><\/p>\n Chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e0 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng chi ti\u1ebft m\u00e0 m\u1ed9t doanh nghi\u1ec7p thi\u1ebft l\u1eadp \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh. M\u1ed7i doanh nghi\u1ec7p n\u1ebfu mu\u1ed1n ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng th\u00ec \u0111\u1ec1u c\u1ea7n ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh b\u1edfi:<\/p>\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh:<\/p>\n M\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c l\u00e0 nh\u1eefng m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n v\u00e0 quan tr\u1ecdng nh\u1ea5t m\u00e0 doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c kinh doanh. M\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng, t\u0103ng l\u1ee3i nhu\u1eadn, v\u00e0\/ho\u1eb7c t\u1ea1o ra gi\u00e1 tr\u1ecb cho c\u1ed5 \u0111\u00f4ng.<\/p>\n Ph\u1ea1m vi chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh. Ph\u1ea1m vi chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p, th\u1ecb tr\u01b0\u1eddng, \u0111\u1ecba l\u00fd ho\u1eb7c m\u1ea3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 m\u00e0 doanh nghi\u1ec7p mu\u1ed1n t\u1eadp trung v\u00e0 ph\u00e1t tri\u1ec3n t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh m\u00f4 h\u00ecnh kinh doanh<\/strong><\/a> hi\u1ec7u qu\u1ea3.<\/p>\n Trong \u0111\u00f3, c\u00e2u h\u1ecfi th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 g\u00ec<\/strong><\/a> r\u1ea5t quan tr\u1ecdng, gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng m\u00e0 h\u1ecd mu\u1ed1n ph\u1ee5c v\u1ee5 v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a nh\u00f3m \u0111\u00f3.<\/p>\n Gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng l\u00e0 l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 trung th\u00e0nh c\u1ee7a h\u1ecd.<\/p>\n M\u1ed9t th\u00e0nh ph\u1ea7n kh\u00e1c c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e0 h\u1ec7 th\u1ed1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c. \u0110\u00e2y l\u00e0 t\u1ed5 h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng, quy tr\u00ecnh m\u00e0 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. H\u1ec7 th\u1ed1ng n\u00e0y bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n, ti\u1ebfp th\u1ecb, s\u1ea3n xu\u1ea5t, ph\u00e2n ph\u1ed1i v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n N\u0103ng l\u1ef1c c\u1ed1t l\u00f5i l\u00e0 nh\u1eefng n\u0103ng l\u1ef1c, \u01b0u \u0111i\u1ec3m c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p l\u00e0m n\u00ean s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t cho doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng. Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ea7n t\u1eadn d\u1ee5ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i n\u00e0y \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n Khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh, c\u00f3 m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc quan tr\u1ecdng m\u00e0 doanh nghi\u1ec7p n\u00ean tu\u00e2n theo \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc quan tr\u1ecdng:<\/p>\n Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ea7n ph\u1ea3n \u00e1nh r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p. N\u00f3 c\u1ea7n h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh v\u00e0 \u0111\u1ed3ng th\u1eddi ph\u1ea3n \u00e1nh t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh, t\u1eadn d\u1ee5ng c\u00e1c \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng kh\u00f4ng ng\u1eebng bi\u1ebfn \u0111\u1ed5i v\u00e0 c\u00e1c \u0111i\u1ec1u ki\u1ec7n b\u00ean ngo\u00e0i kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 linh ho\u1ea1t v\u00e0 kh\u1ea3 n\u0103ng thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c theo c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3 v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, v\u1edbi c\u00e1c m\u1ee5c ti\u00eau, ch\u1ec9 s\u1ed1 v\u00e0 ti\u00eau chu\u1ea9n \u0111\u00e1nh gi\u00e1 r\u00f5 r\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a m\u00ecnh v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c theo c\u00e1ch ph\u00f9 h\u1ee3p. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/a> \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh n\u00e0y, gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n Kh\u00e1ch h\u00e0ng lu\u00f4n l\u00e0 trung t\u00e2m c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c kinh doanh. Doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, v\u00e0 t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u00f3.<\/p>\n Chi\u1ebfn l\u01b0\u1ee3c kinh doanh kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch c\u1ed1 \u0111\u1ecbnh m\u00e0 n\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c theo th\u1eddi gian. Doanh nghi\u1ec7p c\u1ea7n s\u1eb5n s\u00e0ng th\u00edch nghi v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i t\u1eeb th\u1ecb tr\u01b0\u1eddng v\u00e0 k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n X\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 \u0111\u00f2i h\u1ecfi qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch c\u1ea9n th\u1eadn. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh:<\/p>\n Doanh nghi\u1ec7p c\u1ea7n \u0111\u1eb7t ra m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c, c\u00f3 \u00fd ngh\u0129a, v\u00e0 th\u1eddi h\u1ea1n c\u1ee5 th\u1ec3. T\u1eeb nh\u1eefng m\u1ee5c ti\u00eau l\u1edbn, doanh nghi\u1ec7p chia nh\u1ecf th\u00e0nh nhi\u1ec1u m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 \u0111\u1ec3 d\u1ec5 d\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n1. Chi\u1ebfn L\u01b0\u1ee3c Kinh Doanh L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
2. T\u1ea1i Sao C\u1ea7n C\u00f3 Chi\u1ebfn L\u01b0\u1ee3c Kinh Doanh?<\/strong><\/span><\/h2>\n
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3. Chi\u1ebfn L\u01b0\u1ee3c Kinh Doanh G\u1ed3m Nh\u1eefng G\u00ec?<\/strong><\/span><\/h2>\n
3.1 M\u1ee5c Ti\u00eau Chi\u1ebfn L\u01b0\u1ee3c<\/strong><\/span><\/h3>\n
3.2 Ph\u1ea1m Vi Chi\u1ebfn L\u01b0\u1ee3c<\/strong><\/span><\/h3>\n
3.3 Gi\u00e1 Tr\u1ecb Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h3>\n
3.4 H\u1ec7 Th\u1ed1ng C\u00e1c Ho\u1ea1t \u0110\u1ed9ng Chi\u1ebfn L\u01b0\u1ee3c<\/strong><\/span><\/h3>\n
3.5 N\u0103ng L\u1ef1c C\u1ed1t L\u00f5i<\/strong><\/span><\/h3>\n
4. Nguy\u00ean T\u1eafc Quan Tr\u1ecdng Khi X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c Kinh Doanh<\/strong><\/span><\/h2>\n
4.1 Ph\u00f9 H\u1ee3p V\u1edbi M\u1ee5c Ti\u00eau V\u00e0 Gi\u00e1 Tr\u1ecb C\u1ee7a Doanh Nghi\u1ec7p<\/strong><\/span><\/h3>\n
4.2 T\u1eadp Trung V\u00e0o S\u1ef1 Kh\u00e1c Bi\u1ec7t<\/strong><\/span><\/h3>\n
4.3 Th\u00edch \u1ee8ng V\u00e0 Linh Ho\u1ea1t<\/strong><\/span><\/h3>\n
4.4 T\u00ednh C\u1ee5 Th\u1ec3 V\u00e0 \u0110o L\u01b0\u1eddng \u0110\u01b0\u1ee3c<\/strong><\/span><\/h3>\n
4.5 T\u1eadp Trung V\u00e0o Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h3>\n
4.6 Li\u00ean T\u1ee5c C\u1ea3i Ti\u1ebfn<\/strong><\/span><\/h3>\n
5. H\u01b0\u1edbng D\u1eabn C\u00e1ch X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c Kinh Doanh Hi\u1ec7u Qu\u1ea3<\/strong><\/span><\/h2>\n
5.1 X\u00e1c \u0110\u1ecbnh M\u1ee5c Ti\u00eau<\/strong><\/span><\/h3>\n
5.2 Nghi\u00ean C\u1ee9u, Ph\u00e2n T\u00edch Th\u1ecb Tr\u01b0\u1eddng<\/strong><\/span><\/h3>\n