{"id":20048,"date":"2021-08-25T17:43:34","date_gmt":"2021-08-25T10:43:34","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=20048"},"modified":"2024-11-01T10:51:01","modified_gmt":"2024-11-01T03:51:01","slug":"nen-lam-agency-hay-inhouse","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/nen-lam-agency-hay-inhouse\/","title":{"rendered":"G\u00f3c nh\u00ecn Marketing: n\u00ean l\u00e0m Agency hay Inhouse?"},"content":{"rendered":"\n
N\u00ean x\u1ea3 th\u00e2n v\u00e0o <\/span><\/i>agency hay inhouse<\/i><\/b>? H\u1eb3n \u0111\u00e2y l\u00e0 c\u00e2u h\u1ecfi c\u1ee7a kh\u00f4ng \u00edt marketer m\u1edbi v\u00e0o ng\u00e0nh. M\u1ed7i m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c l\u1ea1i c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c nhau. C\u00f9ng JobsGO t\u00ecm hi\u1ec3u v\u1ec1 c\u1ea3 hai m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c n\u00e0y \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng cho b\u1ea3n th\u00e2n nh\u00e9.<\/span><\/i><\/span><\/p>\n M\u1ee5c l\u1ee5c<\/p> Inhouse marketing c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 to\u00e0n b\u1ed9 ph\u00f2ng marketing n\u1ed9i b\u1ed9 c\u1ee7a doanh nghi\u1ec7p. Ph\u00f2ng marketing ch\u1ecbu tr\u00e1ch nhi\u1ec7m to\u00e0n b\u1ed9 v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng t\u1eeb l\u00ean k\u1ebf ho\u1ea1ch, th\u1ef1c thi v\u00e0 \u0111\u00e1nh gi\u00e1. Th\u00f4ng th\u01b0\u1eddng doanh nghi\u1ec7p s\u1ebd r\u1ea5t \u00edt thu\u00ea agency n\u1ebfu \u0111\u00e3 c\u00f3 inhouse marketing.\u00a0<\/span><\/p>\n Khi tr\u1edf th\u00e0nh m\u1ed9t nh\u00e2n vi\u00ean marketing inhouse, b\u1ea1n ph\u1ea3i n\u1eafm r\u00f5 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a ch\u00ednh doanh nghi\u1ec7p. B\u1edfi l\u1ebd t\u1ea5t c\u1ea3 ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111\u1ec1u ph\u1ee5c v\u1ee5 cho l\u0129nh v\u1ef1c doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi. Ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng ty l\u1edbn, ph\u00f2ng marketing s\u1ebd \u0111\u1ea3m nhi\u1ec7m to\u00e0n b\u1ed9 quy tr\u00ecnh marketing ho\u00e0n ch\u1ec9nh. T\u1eeb nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, s\u1ea3n ph\u1ea9m \u0111\u1ebfn ph\u00e2n ph\u1ed1i, truy\u1ec1n th\u00f4ng \u0111\u1ec1u thu\u1ed9c tr\u00e1ch nhi\u1ec7m c\u1ee7a inhouse marketing. Ph\u00f2ng marketing th\u01b0\u1eddng s\u1ebd kh\u00e1 l\u1edbn v\u1edbi nhi\u1ec1u v\u1ecb tr\u00ed ph\u1ee5 thu\u1ed9c v\u00e0o quy m\u00f4 doanh nghi\u1ec7p.<\/span><\/p>\n M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c inhouse y\u00eau c\u1ea7u s\u1ef1 nghi\u00eam ch\u1ec9nh cao h\u01a1n. \u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean c\u1ea7n \u0111\u1ea3m b\u1ea3o quy \u0111\u1ecbnh c\u1ee7a c\u00f4ng ty v\u1ec1: gi\u1edd gi\u1ea5c, \u0111\u1ed3ng ph\u1ee5c, t\u00e1c phong l\u00e0m vi\u1ec7c,…\u00a0<\/span><\/p>\n \ud83d\udc49 Xem th\u00eam: <\/b>Ph\u00f2ng Marketing g\u1ed3m nh\u1eefng b\u1ed9 ph\u1eadn n\u00e0o?<\/b><\/a><\/span><\/span><\/p>\n Agency l\u00e0 nh\u1eefng c\u00f4ng ty chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 truy\u1ec1n th\u00f4ng, marketing cho c\u00e1c doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh B2B<\/strong><\/a> \u0111i\u1ec3n h\u00ecnh v\u00e0 \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n. Agency c\u0169ng s\u1edf h\u1eefu nh\u1eefng b\u1ed9 ph\u1eadn \u0111\u1ea3m nhi\u1ec7m c\u00e1c kh\u00e2u trong marketing nh\u01b0 inhouse.\u00a0<\/span><\/p>\n Ng\u01b0\u1ee3c l\u1ea1i v\u1edbi inhouse marketing, agency th\u01b0\u1eddng s\u1ebd lo m\u1ea3ng truy\u1ec1n th\u00f4ng cho nhi\u1ec1u doanh nghi\u1ec7p. Agency c\u00f3 nhi\u1ec7m v\u1ee5 nh\u01b0 ch\u1eef P cu\u1ed1i c\u00f9ng (Promotion) trong quy tr\u00ecnh 4P c\u1ee7a marketing. Marketing t\u1ea1i agency t\u1eadp trung \u0111\u1ebfn nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi h\u1ecd. M\u1ee5c ti\u00eau c\u1ee7a agency kh\u00f4ng ch\u1ec9 l\u00e0m h\u00e0i l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 c\u00f2n ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u c\u1ee7a client.<\/span><\/p>\n Khi l\u00e0m t\u1ea1i agency, b\u1ea1n s\u1ebd l\u00e0m chuy\u00ean s\u00e2u v\u1ec1 m\u1ed9t kh\u00e2u nh\u1ea5t \u0111\u1ecbnh trong c\u1ea3 quy tr\u00ecnh. L\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c th\u01b0\u1eddng xuy\u00ean r\u1ea5t l\u1edbn v\u00e0 \u0111a d\u1ea1ng ng\u00e0nh ngh\u1ec1 l\u0129nh v\u1ef1c. \u0110\u1ed9i ng\u0169 nh\u00e2n vi\u00ean t\u1ea1i agency c\u0169ng c\u00f3 ph\u1ea7n \u0111\u00f4ng \u0111\u1ea3o h\u01a1n so v\u1edbi inhouse.\u00a0<\/span><\/p>\n M\u00f4i tr\u01b0\u1eddng agency th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 tho\u1ea3i m\u00e1i, t\u1ef1 do v\u00e0 \u0111\u1ea7y s\u00e1ng t\u1ea1o. Agency kh\u00f4ng c\u00f3 qu\u00e1 nhi\u1ec1u quy t\u1eafc v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c \u0111\u1ec1 cao.\u00a0<\/span><\/p>\n Li\u1ec7u b\u1ea1n c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t ng\u01b0\u1eddi ph\u00f9 h\u1ee3p v\u1edbi m\u00f4i tr\u01b0\u1eddng inhouse? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1eddi khuy\u00ean n\u1ebfu b\u1ea1n quy\u1ebft \u0111\u1ecbnh l\u00e0m inhouse marketing:<\/span><\/p>\n \ud83d\udc49 Xem th\u00eam: <\/b>Nh\u1eadn bi\u1ebft m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o?<\/b><\/a><\/span><\/span><\/p>\n Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp, agency l\u00e0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u0111\u1eb7c bi\u1ec7t n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o. V\u1eady l\u00e0m sao \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh r\u1eb1ng b\u1ea1n th\u1ef1c s\u1ef1 thu\u1ed9c v\u1ec1 n\u01a1i n\u00e0y?<\/span><\/p>\n \u0110\u00f4i khi c\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p c\u1ee7a b\u1ea1n th\u00e2n b\u1ea1n. R\u1ea5t nhi\u1ec1u l\u1eddi khuy\u00ean cho r\u1eb1ng b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb agency sau \u0111\u00f3 b\u01b0\u1edbc v\u00e0o inhouse. \u0110\u00e2y l\u00e0 m\u1ed9t con \u0111\u01b0\u1eddng ph\u00f9 h\u1ee3p \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c newbie trong ng\u00e0nh.\u00a0<\/span><\/p>\n Khi th\u1ef1c chi\u1ebfn t\u1ea1i agency b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i tr\u1ea3i nghi\u1ec7m nhi\u1ec1u m\u1ea3ng c\u1ee7a marketing. Nh\u1edd \u0111\u00f3, b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00e2u th\u1ef1c s\u1ef1 l\u00e0 kh\u00eda c\u1ea1nh m\u00ecnh th\u00edch, m\u00ecnh gi\u00f2i v\u00e0 s\u1eb5n s\u00e0ng \u201c\u0103n ng\u1ee7\u201d v\u1edbi n\u00f3. \u201c\u0110\u1eebng l\u1ef1a ch\u1ecdn an nh\u00e0n khi c\u00f2n tr\u1ebb\u201d, h\u00e3y h\u1ebft m\u00ecnh chi\u1ebfn \u0111\u1ea5u \u0111\u1ec3 \u0111\u1ee9ng v\u1eefng trong agency. Th\u1eddi gian l\u00e0m vi\u1ec7c cho m\u1ed9t agency b\u1ea1n c\u00f3 th\u1ec3 ph\u1ea3i \u201c\u0103n \u0111\u1ee7 h\u00e0nh\u201d, ch\u1ecbu v\u00f4 v\u00e0n \u00e1p l\u1ef1c. Nh\u01b0ng nh\u1eefng g\u00ec b\u1ea1n h\u1ecdc \u0111\u01b0\u1ee3c \u0111\u00f3 s\u1ebd l\u00e0 \u0111\u00f2n b\u1ea9y \u0111\u1ec3 ph\u00e1t tri\u1ec3n cao h\u01a1n sau n\u00e0y.<\/span><\/p>\n M\u1ed9t khi \u0111\u00e3 \u201c\u0111\u1ee7 l\u00f4ng \u0111\u1ee7 c\u00e1nh\u201d, h\u00e3y l\u1ef1a ch\u1ecdn cho m\u00ecnh doanh nghi\u1ec7p ph\u00f9 h\u1ee3p. \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 n\u01a1i m\u00e0 b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n g\u1eafn b\u00f3 l\u00e2u d\u00e0i v\u00e0 \u1ed5n \u0111\u1ecbnh cu\u1ed9c s\u1ed1ng. Thay v\u00ec ho\u00e0n th\u00e0nh nh\u1eefng deadline ng\u1eafn h\u1ea1n th\u00ec inhouse s\u1ebd c\u1ea7n b\u1ea1n n\u00e9m t\u1ea7m nh\u00ecn ra xa h\u01a1n. Ch\u1ec9 c\u1ea7n c\u00f3 \u0111\u1ee7 n\u0103ng l\u1ef1c, s\u1ef1 nh\u1ea1y b\u00e9n th\u00ec v\u1ecb tr\u00ed c\u1ea5p qu\u1ea3n l\u00fd s\u1ebd s\u1edbm b\u1ecb b\u1ea1n thu ph\u1ee5c.\u00a0<\/span><\/p>\n \ud83d\udc49 Xem th\u00eam: <\/b>M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c l\u00fd t\u01b0\u1edfng: T\u00ecm nh\u01b0 th\u1ebf n\u00e0o?<\/b><\/a><\/span><\/span><\/p>\n Tuy nhi\u00ean, m\u1ed7i ng\u01b0\u1eddi c\u00f3 nh\u1eefng \u0111am m\u00ea, \u0111\u1ecbnh h\u01b0\u1edbng kh\u00f4ng gi\u1ed1ng nhau. N\u1ebfu b\u1ea1n \u0111\u00e3 hi\u1ec3u v\u1ec1 agency hay inhouse th\u00ec l\u1ef1a ch\u1ecdn c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd s\u00e1ng su\u1ed1t h\u01a1n. <\/span>N\u00ean l\u00e0m agency hay inhouse<\/b>, h\u00e3y l\u1eafng nghe mong mu\u1ed1n c\u1ee7a ch\u00ednh tr\u00e1i tim b\u1ea1n. \u0110\u1eebng qu\u00ean chia s\u1ebb b\u00e0i vi\u1ebft v\u00e0 theo d\u00f5i JobsGO<\/a><\/strong> \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 c\u00e1c th\u00f4ng tin b\u1ed5 \u00edch ti\u1ebfp theo.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":" \u0110\u00e1nh gi\u00e1 post N\u00ean x\u1ea3 th\u00e2n v\u00e0o agency hay inhouse? H\u1eb3n \u0111\u00e2y l\u00e0 c\u00e2u h\u1ecfi c\u1ee7a kh\u00f4ng \u00edt marketer m\u1edbi v\u00e0o ng\u00e0nh. M\u1ed7i m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c l\u1ea1i c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c nhau. C\u00f9ng JobsGO t\u00ecm hi\u1ec3u v\u1ec1 c\u1ea3…<\/p>\n","protected":false},"author":43,"featured_media":20051,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"n\u00ean l\u00e0m agency hay inhouse","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"N\u00ean l\u00e0m agency hay inhouse? \u0110\u00e2u s\u1ebd l\u00e0 m\u00f4i tr\u01b0\u1eddng ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c b\u1ea1n? C\u00f9ng tham kh\u1ea3o n\u1ed9i dung b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a JobsGo c\u00e1c b\u1ea1n nh\u00e9.","_yoast_wpseo_focus_keyphrase":"","faq":"","nganh_nghe_chuc_vu_lien_quan":["Nh\u00e2n Vi\u00ean Marketing"]},"categories":[226,3144,3,24,3028],"tags":[],"yoast_head":"\nIn-house marketing l\u00e0 g\u00ec?<\/b><\/span><\/span><\/h2>\n
Agency l\u00e0 g\u00ec?<\/b><\/span><\/span><\/h2>\n
B\u1ea1n n\u00ean l\u00e0m inhouse marketing khi n\u00e0o?<\/b><\/span><\/span><\/h2>\n
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B\u1ea1n n\u00ean l\u00e0m agency khi n\u00e0o?<\/b><\/span><\/span><\/h2>\n
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V\u1eady n\u00ean l\u00e0m \u1edf agency hay inhouse?<\/b><\/span><\/span><\/h2>\n