{"id":20305,"date":"2024-07-31T10:42:21","date_gmt":"2024-07-31T03:42:21","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=20305"},"modified":"2024-12-12T14:51:18","modified_gmt":"2024-12-12T07:51:18","slug":"lead-scoring-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/lead-scoring-la-gi\/","title":{"rendered":"Lead Scoring L\u00e0 G\u00ec? S\u1eed D\u1ee5ng D\u1eef Li\u1ec7u \u0110\u1ec3 \u201cCh\u1ea5m \u0110i\u1ec3m\u201d Kh\u00e1ch H\u00e0ng Ti\u1ec1m N\u0103ng"},"content":{"rendered":"\n<div class=\"kk-star-ratings\n     kksr-valign-top     kksr-align-left    \"\n    data-payload=\"{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;20305&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;count&quot;:&quot;0&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.5&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 post&quot;,&quot;legend&quot;:&quot;4.5\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;width&quot;:&quot;119&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 119px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 post<\/span>\n    <\/div>\n<\/div>\n<p><em>C\u00f4ng ty c\u00f3 t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, m\u1ed7i ki\u1ec3u kh\u00e1ch h\u00e0ng l\u1ea1i c\u00f3 \u0111\u1ee7 lo\u1ea1i c\u1ea5p \u0111\u1ed9 nhu c\u1ea7u kh\u00e1c nhau. Tuy nhi\u00ean, ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p c\u00f3 h\u1ea1n n\u00ean kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ea5t c\u1ea3 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, lead scoring ra \u0111\u1eddi nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3. V\u1eady <\/em><strong><em>lead scoring l\u00e0 g\u00ec<\/em><\/strong><em>? Trong b\u00e0i vi\u1ebft n\u00e0y JobsGO s\u1ebd gi\u1edbi thi\u1ec7u v\u1ec1 lead scoring v\u00e0 c\u00e1ch th\u1ee9c x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh n\u00e0y.<\/em><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Lead_Scoring_La_Gi\">1. Lead Scoring L\u00e0 G\u00ec?<\/a><\/li><li><a href=\"#2_Tai_Sao_Can_Lead_Scoring\">2. T\u1ea1i Sao C\u1ea7n Lead Scoring?<\/a><ul><li><a href=\"#21_Toi_Uu_Hoa_Nguon_Luc_Ban_Hang\">2.1 T\u1ed1i \u01afu H\u00f3a Ngu\u1ed3n L\u1ef1c B\u00e1n H\u00e0ng<\/a><\/li><li><a href=\"#22_Cai_Thien_Trai_Nghiem_Khach_Hang\">2.2 C\u1ea3i Thi\u1ec7n Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng<\/a><\/li><li><a href=\"#23_Tang_Hieu_Qua_Cua_Chien_Dich_Marketing\">2.3 T\u0103ng Hi\u1ec7u Qu\u1ea3 C\u1ee7a Chi\u1ebfn D\u1ecbch Marketing<\/a><\/li><li><a href=\"#24_Rut_Ngan_Chu_Ky_Ban_Hang\">2.4 R\u00fat Ng\u1eafn Chu K\u1ef3 B\u00e1n H\u00e0ng<\/a><\/li><li><a href=\"#25_Cai_Thien_Su_Phoi_Hop_Giua_Marketing_Va_Ban_Hang\">2.5 C\u1ea3i Thi\u1ec7n S\u1ef1 Ph\u1ed1i H\u1ee3p Gi\u1eefa Marketing V\u00e0 B\u00e1n H\u00e0ng<\/a><\/li><\/ul><\/li><li><a href=\"#3_Lead_Scoring_Hoat_Dong_Nhu_The_Nao\">3. Lead Scoring Ho\u1ea1t \u0110\u1ed9ng Nh\u01b0 Th\u1ebf N\u00e0o?<\/a><ul><li><a href=\"#31_Xac_Dinh_Tieu_Chi_Cham_Diem\">3.1 X\u00e1c \u0110\u1ecbnh Ti\u00eau Ch\u00ed Ch\u1ea5m \u0110i\u1ec3m<\/a><\/li><li><a href=\"#32_Gan_Diem_Cho_Tung_Tieu_Chi\">3.2 G\u00e1n \u0110i\u1ec3m Cho T\u1eebng Ti\u00eau Ch\u00ed<\/a><\/li><li><a href=\"#33_Thu_Thap_Va_Phan_Tich_Du_Lieu\">3.3 Thu Th\u1eadp V\u00e0 Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u<\/a><\/li><li><a href=\"#34_Tinh_Toan_Tong_Diem_Va_Phan_Loai_Lead\">3.4 T\u00ednh To\u00e1n T\u1ed5ng \u0110i\u1ec3m V\u00e0 Ph\u00e2n Lo\u1ea1i Lead<\/a><\/li><li><a href=\"#35_Tu_Dong_Hoa_Quy_Trinh_Theo_Doi_Va_Cap_Nhat\">3.5 T\u1ef1 \u0110\u1ed9ng H\u00f3a Quy Tr\u00ecnh Theo D\u00f5i V\u00e0 C\u1eadp Nh\u1eadt<\/a><\/li><\/ul><\/li><li><a href=\"#4_Cac_Mo_Hinh_Lead_Scoring_Pho_Bien\">4. C\u00e1c M\u00f4 H\u00ecnh Lead Scoring Ph\u1ed5 Bi\u1ebfn<\/a><ul><li><a href=\"#41_Nhan_Khau_Hoc\">4.1 Nh\u00e2n Kh\u1ea9u H\u1ecdc<\/a><\/li><li><a href=\"#42_Thong_Tin_Ve_Doanh_Nghiep\">4.2 Th\u00f4ng Tin V\u1ec1 Doanh Nghi\u1ec7p<\/a><\/li><li><a href=\"#43_Hanh_Vi_Tuong_Tac_Truc_Tuyen\">4.3 H\u00e0nh Vi T\u01b0\u01a1ng T\u00e1c Tr\u1ef1c Tuy\u1ebfn<\/a><\/li><li><a href=\"#44_Tuong_Tac_Voi_Email\">4.4 T\u01b0\u01a1ng T\u00e1c V\u1edbi Email<\/a><\/li><li><a href=\"#45_Luot_Tuong_Tac_Tren_Mang_Xa_Hoi\">4.5 L\u01b0\u1ee3t T\u01b0\u01a1ng T\u00e1c Tr\u00ean M\u1ea1ng X\u00e3 H\u1ed9i<\/a><\/li><li><a href=\"#46_Loai_Bo_Don_Rac\">4.6 Lo\u1ea1i B\u1ecf \u0110\u01a1n R\u00e1c<\/a><\/li><\/ul><\/li><li><a href=\"#5_Cach_Xay_Dung_He_Thong_Lead_Scoring\">5. C\u00e1ch X\u00e2y D\u1ef1ng H\u1ec7 Th\u1ed1ng Lead Scoring<\/a><ul><li><a href=\"#51_Xac_Dinh_Doi_Tuong_Muc_Tieu\">5.1 X\u00e1c \u0110\u1ecbnh \u0110\u1ed1i T\u01b0\u1ee3ng M\u1ee5c Ti\u00eau<\/a><\/li><li><a href=\"#52_Xay_Dung_Bang_Diem\">5.2 X\u00e2y D\u1ef1ng B\u1ea3ng \u0110i\u1ec3m<\/a><\/li><li><a href=\"#53_Phan_Tich_Cai_Thien_Quay_Vong\">5.3 Ph\u00e2n T\u00edch, C\u1ea3i Thi\u1ec7n, Quay V\u00f2ng<\/a><\/li><\/ul><\/li><li><a href=\"#6_Lam_Sao_De_Xac_Dinh_Du_Lieu_Khach_Hang_Quan_Trong_Nhat\">6. L\u00e0m Sao \u0110\u1ec3 X\u00e1c \u0110\u1ecbnh D\u1eef Li\u1ec7u Kh\u00e1ch H\u00e0ng Quan Tr\u1ecdng Nh\u1ea5t?<\/a><ul><li><a href=\"#61_Thao_Luan_Voi_Phong_Sales\">6.1 Th\u1ea3o Lu\u1eadn V\u1edbi Ph\u00f2ng Sales<\/a><\/li><li><a href=\"#62_Tro_Chuyen_Voi_Khach_Hang\">6.2 Tr\u00f2 Chuy\u1ec7n V\u1edbi Kh\u00e1ch H\u00e0ng<\/a><\/li><li><a href=\"#63_Phan_Tich_Du_Lieu\">6.3 Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"1_Lead_Scoring_La_Gi\"><strong>1. Lead Scoring L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n<blockquote id=\"m\u00f4_h\u00ecnh_lead_scoring\" cite=\"https:\/\/jobsgo.vn\/blog\/lead-scoring-la-gi\/#cham_diem_khach_hang_tiem_nang\"><p><strong>Lead scoring<\/strong> l\u00e0 m\u1ed9t quy tr\u00ecnh \u1ea5n \u0111\u1ecbnh gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u01b0\u1edbi d\u1ea1ng \u0111i\u1ec3m s\u1ed1 doanh nghi\u1ec7p s\u1ebd ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1, bao g\u1ed3m: th\u00f4ng tin chuy\u00ean s\u00e2u m\u00e0 h\u1ecd \u0111\u00e3 g\u1eedi cho c\u00f4ng ty, c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty tr\u00ean internet.<\/p><\/blockquote>\n<p>Qu\u00e1 tr\u00ecnh n\u00e0y gi\u00fap b\u1ed9 ph\u1eadn sales v\u00e0 marketing \u01b0u ti\u00ean c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ph\u1ea3n h\u1ed3i h\u1ecd m\u1ed9t c\u00e1ch th\u00edch h\u1ee3p v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb ng\u01b0\u1eddi quan t\u00e2m th\u00e0nh kh\u00e1ch h\u00e0ng.<\/p>\n<figure id=\"attachment_76041\" aria-describedby=\"caption-attachment-76041\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-76041\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/lead-scoring-la-gi.jpg\" alt=\"lead scoring l\u00e0 g\u00ec\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/lead-scoring-la-gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/lead-scoring-la-gi-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/lead-scoring-la-gi-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/lead-scoring-la-gi-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-76041\" class=\"wp-caption-text\"><center><em>Lead Scoring L\u00e0 G\u00ec?<\/em><\/center><\/figcaption><\/figure>\n<p>M\u1ed7i c\u00f4ng ty \u0111\u1ec1u c\u00f3 m\u1ed9t m\u00f4 h\u00ecnh ri\u00eang \u0111\u1ec3 ch\u1ea5m \u0111i\u1ec3m, \u0111\u00e1nh gi\u00e1 kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch th\u1ec3 trong qu\u00e1 kh\u1ee9 l\u00e0 c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh n\u00e0y. \u0110\u1ea7u ti\u00ean, b\u1ea1n h\u00e3y nh\u00ecn v\u00e0o danh s\u00e1ch li\u00ean h\u1ec7 v\u00e0 t\u00ecm ra \u0111i\u1ec3m chung trong nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Sau \u0111\u00f3, nghi\u00ean c\u1ee9u th\u00eam c\u1ea3 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi m\u00e0 c\u00f4ng ty kh\u00f4ng th\u1ec3 ch\u1ed1t sales th\u00e0nh c\u00f4ng. M\u1ed9t khi b\u1ea1n n\u1eafm trong tay l\u1ecbch s\u1eed d\u1eef li\u1ec7u n\u00e0y, b\u1ea1n s\u1ebd l\u1eadp \u0111\u01b0\u1ee3c danh s\u00e1ch thu\u1ed9c t\u00ednh v\u00e0 x\u1ebfp h\u1ea1ng m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a ch\u00fang. M\u1ee5c ti\u00eau \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 li\u1ec7u m\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 ph\u1ea3i m\u1ea3nh gh\u00e9p ho\u00e0n h\u1ea3o m\u00e0 c\u00f4ng ty \u0111ang h\u01b0\u1edbng t\u1edbi hay kh\u00f4ng.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/tim-kiem-khach-hang-tiem-nang\/\" target=\"_blank\" rel=\"noopener\">T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng &#8211; C\u00e1ch t\u1ea1o t\u1ec7p kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i<\/a><\/strong><\/p>\n<h2><span id=\"2_Tai_Sao_Can_Lead_Scoring\"><strong>2. T\u1ea1i Sao C\u1ea7n Lead Scoring?<\/strong><\/span><\/h2>\n<p>Lead scoring \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c n\u00e2ng cao hi\u1ec7u qu\u1ea3 marketing v\u00e0 b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. C\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n<h3><span id=\"21_Toi_Uu_Hoa_Nguon_Luc_Ban_Hang\"><strong>2.1 T\u1ed1i \u01afu H\u00f3a Ngu\u1ed3n L\u1ef1c B\u00e1n H\u00e0ng<\/strong><\/span><\/h3>\n<p>Lead scoring gi\u00fap doanh nghi\u1ec7p ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c b\u00e1n h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh v\u00e0 \u01b0u ti\u00ean nh\u1eefng lead c\u00f3 ti\u1ec1m n\u0103ng cao nh\u1ea5t, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 t\u1eadp trung th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c v\u00e0o nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng trong vi\u1ec7c ch\u1ed1t \u0111\u01a1n h\u00e0ng m\u00e0 c\u00f2n gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed cho doanh nghi\u1ec7p. Thay v\u00ec ph\u1ea3i ti\u1ebfp c\u1eadn t\u1ea5t c\u1ea3 c\u00e1c lead m\u1ed9t c\u00e1ch ng\u1eabu nhi\u00ean, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 \u01b0u ti\u00ean nh\u1eefng lead ti\u1ec1m n\u0103ng nh\u1ea5t, t\u1eeb \u0111\u00f3 n\u00e2ng cao hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c v\u00e0 t\u1ea1o ra doanh thu cao h\u01a1n.<\/p>\n<h3><span id=\"22_Cai_Thien_Trai_Nghiem_Khach_Hang\"><strong>2.2 C\u1ea3i Thi\u1ec7n Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h3>\n<p>Hi\u1ec3u r\u00f5 m\u1ee9c \u0111\u1ed9 quan t\u00e2m v\u00e0 giai \u0111o\u1ea1n mua h\u00e0ng c\u1ee7a t\u1eebng lead, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung ti\u1ebfp th\u1ecb, c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p.<\/p>\n<p>V\u00ed d\u1ee5, m\u1ed9t lead c\u00f3 \u0111i\u1ec3m s\u1ed1 cao c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c cu\u1ed9c g\u1ecdi tr\u1ef1c ti\u1ebfp t\u1eeb \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, trong khi lead c\u00f3 \u0111i\u1ec3m s\u1ed1 th\u1ea5p h\u01a1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng th\u00f4ng qua email marketing. S\u1ef1 c\u00e1 nh\u00e2n h\u00f3a n\u00e0y gi\u00fap t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<h3><span id=\"23_Tang_Hieu_Qua_Cua_Chien_Dich_Marketing\"><strong>2.3 T\u0103ng Hi\u1ec7u Qu\u1ea3 C\u1ee7a Chi\u1ebfn D\u1ecbch Marketing<\/strong><\/span><\/h3>\n<p>Lead scoring gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c h\u01a1n. Khi theo d\u00f5i \u0111i\u1ec3m s\u1ed1 c\u1ee7a lead theo th\u1eddi gian v\u00e0 qua c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb kh\u00e1c nhau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0o \u0111ang mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t. Th\u00f4ng tin n\u00e0y cho ph\u00e9p \u0111\u1ed9i ng\u0169 marketing \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch, n\u1ed7 l\u1ef1c v\u00e0o nh\u1eefng k\u00eanh v\u00e0 chi\u1ebfn d\u1ecbch hi\u1ec7u qu\u1ea3 nh\u1ea5t, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a ROI (Return on Investment) c\u1ee7a ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n<h3><span id=\"24_Rut_Ngan_Chu_Ky_Ban_Hang\"><strong>2.4 R\u00fat Ng\u1eafn Chu K\u1ef3 B\u00e1n H\u00e0ng<\/strong><\/span><\/h3>\n<p>Vi\u1ec7c \u00e1p d\u1ee5ng lead scoring c\u00f3 th\u1ec3 gi\u00fap r\u00fat ng\u1eafn \u0111\u00e1ng k\u1ec3 chu k\u1ef3 b\u00e1n h\u00e0ng. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o nh\u1eefng lead c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 \u0111\u00e3 s\u1eb5n s\u00e0ng mua h\u00e0ng, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh c\u00e1c cu\u1ed9c \u0111\u00e0m ph\u00e1n v\u00e0 ch\u1ed1t \u0111\u01a1n nhanh ch\u00f3ng h\u01a1n. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng doanh s\u1ed1 m\u00e0 c\u00f2n c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng.<\/p>\n<p>Ngo\u00e0i ra, vi\u1ec7c r\u00fat ng\u1eafn chu k\u1ef3 b\u00e1n h\u00e0ng c\u0169ng gi\u00fap doanh nghi\u1ec7p ph\u1ea3n \u1ee9ng nhanh h\u01a1n v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 gi\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n<h3><span id=\"25_Cai_Thien_Su_Phoi_Hop_Giua_Marketing_Va_Ban_Hang\"><strong>2.5 C\u1ea3i Thi\u1ec7n S\u1ef1 Ph\u1ed1i H\u1ee3p Gi\u1eefa Marketing V\u00e0 B\u00e1n H\u00e0ng<\/strong><\/span><\/h3>\n<p>Lead scoring t\u1ea1o ra m\u1ed9t ng\u00f4n ng\u1eef chung gi\u1eefa b\u1ed9 ph\u1eadn marketing v\u00e0 b\u00e1n h\u00e0ng. Th\u00f4ng qua h\u1ec7 th\u1ed1ng \u0111i\u1ec3m s\u1ed1, c\u1ea3 hai b\u1ed9 ph\u1eadn c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a lead v\u00e0 x\u00e1c \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p \u0111\u1ec3 chuy\u1ec3n giao lead t\u1eeb marketing sang b\u00e1n h\u00e0ng. S\u1ef1 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd n\u00e0y gi\u00fap t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c, gi\u1ea3m thi\u1ec3u xung \u0111\u1ed9t gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3 c\u1ee7a qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\n<h2><span id=\"3_Lead_Scoring_Hoat_Dong_Nhu_The_Nao\"><strong>3. Lead Scoring Ho\u1ea1t \u0110\u1ed9ng Nh\u01b0 Th\u1ebf N\u00e0o?<\/strong><\/span><\/h2>\n<p>Lead scoring l\u00e0 m\u1ed9t quy tr\u00ecnh quan tr\u1ecdng trong marketing v\u00e0 b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u1ea1i. H\u00e3y t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p n\u00e0y nh\u00e9.<\/p>\n<figure id=\"attachment_76046\" aria-describedby=\"caption-attachment-76046\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-76046\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/lead-scoring.jpg\" alt=\"lead scoring\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/lead-scoring.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/lead-scoring-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/lead-scoring-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/lead-scoring-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-76046\" class=\"wp-caption-text\"><center><em>Lead Scoring Ho\u1ea1t \u0110\u1ed9ng Nh\u01b0 Th\u1ebf N\u00e0o?<\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"31_Xac_Dinh_Tieu_Chi_Cham_Diem\"><strong>3.1 X\u00e1c \u0110\u1ecbnh Ti\u00eau Ch\u00ed Ch\u1ea5m \u0110i\u1ec3m<\/strong><\/span><\/h3>\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong qu\u00e1 tr\u00ecnh lead scoring l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c ti\u00eau ch\u00ed ch\u1ea5m \u0111i\u1ec3m ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p. C\u00e1c ti\u00eau ch\u00ed n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia th\u00e0nh hai nh\u00f3m ch\u00ednh: ti\u00eau ch\u00ed nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 ti\u00eau ch\u00ed h\u00e0nh vi. Ti\u00eau ch\u00ed nh\u00e2n kh\u1ea9u h\u1ecdc c\u00f3 th\u1ec3 bao g\u1ed3m th\u00f4ng tin nh\u01b0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, quy m\u00f4 c\u00f4ng ty, ng\u00e0nh ngh\u1ec1, ch\u1ee9c v\u1ee5. Trong khi \u0111\u00f3, ti\u00eau ch\u00ed h\u00e0nh vi t\u1eadp trung v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a lead nh\u01b0 truy c\u1eadp website, t\u1ea3i t\u00e0i li\u1ec7u, \u0111\u0103ng k\u00fd nh\u1eadn b\u1ea3n tin, tham gia webinar. Vi\u1ec7c l\u1ef1a ch\u1ecdn ti\u00eau ch\u00ed ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c ti\u1ec1m n\u0103ng c\u1ee7a m\u1ed7i lead.<\/p>\n<h3><span id=\"32_Gan_Diem_Cho_Tung_Tieu_Chi\"><strong>3.2 G\u00e1n \u0110i\u1ec3m Cho T\u1eebng Ti\u00eau Ch\u00ed<\/strong><\/span><\/h3>\n<p>Sau khi x\u00e1c \u0111\u1ecbnh c\u00e1c ti\u00eau ch\u00ed, doanh nghi\u1ec7p c\u1ea7n g\u00e1n \u0111i\u1ec3m cho t\u1eebng ti\u00eau ch\u00ed d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng c\u1ee7a n\u00f3. V\u00ed d\u1ee5, m\u1ed9t lead \u0111\u1ebfn t\u1eeb ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c 10 \u0111i\u1ec3m, trong khi m\u1ed9t lead t\u1ea3i white paper c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c 5 \u0111i\u1ec3m. Vi\u1ec7c g\u00e1n \u0111i\u1ec3m n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd gi\u1eefa b\u1ed9 ph\u1eadn marketing v\u00e0 b\u00e1n h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ec7 th\u1ed1ng \u0111i\u1ec3m ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed7i h\u00e0nh \u0111\u1ed9ng ho\u1eb7c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a lead.<\/p>\n<h3><span id=\"33_Thu_Thap_Va_Phan_Tich_Du_Lieu\"><strong>3.3 Thu Th\u1eadp V\u00e0 Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u<\/strong><\/span><\/h3>\n<p>Qu\u00e1 tr\u00ecnh lead scoring d\u1ef1a tr\u00ean vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u li\u00ean t\u1ee5c. Doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 marketing automation \u0111\u1ec3 theo d\u00f5i h\u00e0nh vi c\u1ee7a lead tr\u00ean c\u00e1c k\u00eanh digital nh\u01b0 website, email, m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u1ed3ng th\u1eddi, th\u00f4ng tin t\u1eeb CRM c\u0169ng \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p \u0111\u1ec3 cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 m\u1ed7i lead. D\u1eef li\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111i\u1ec3m s\u1ed1 c\u1ee7a lead lu\u00f4n ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c m\u1ee9c \u0111\u1ed9 quan t\u00e2m v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd.<\/p>\n<h3><span id=\"34_Tinh_Toan_Tong_Diem_Va_Phan_Loai_Lead\"><strong>3.4 T\u00ednh To\u00e1n T\u1ed5ng \u0110i\u1ec3m V\u00e0 Ph\u00e2n Lo\u1ea1i Lead<\/strong><\/span><\/h3>\n<p>D\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed v\u00e0 \u0111i\u1ec3m s\u1ed1 \u0111\u00e3 \u0111\u1ecbnh, h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng t\u00ednh to\u00e1n t\u1ed5ng \u0111i\u1ec3m cho m\u1ed7i lead. T\u1ed5ng \u0111i\u1ec3m n\u00e0y s\u1ebd quy\u1ebft \u0111\u1ecbnh vi\u1ec7c ph\u00e2n lo\u1ea1i lead v\u00e0o c\u00e1c nh\u00f3m kh\u00e1c nhau, v\u00ed d\u1ee5 nh\u01b0 &#8220;lead n\u00f3ng&#8221;, &#8220;lead \u1ea5m&#8221; hay &#8220;lead l\u1ea1nh&#8221;. Vi\u1ec7c ph\u00e2n lo\u1ea1i n\u00e0y gi\u00fap \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng v\u00e0 marketing c\u00f3 th\u1ec3 \u01b0u ti\u00ean ngu\u1ed3n l\u1ef1c cho nh\u1eefng lead c\u00f3 ti\u1ec1m n\u0103ng cao nh\u1ea5t, \u0111\u1ed3ng th\u1eddi \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nu\u00f4i d\u01b0\u1ee1ng ph\u00f9 h\u1ee3p cho t\u1eebng nh\u00f3m lead.<\/p>\n<h3><span id=\"35_Tu_Dong_Hoa_Quy_Trinh_Theo_Doi_Va_Cap_Nhat\"><strong>3.5 T\u1ef1 \u0110\u1ed9ng H\u00f3a Quy Tr\u00ecnh Theo D\u00f5i V\u00e0 C\u1eadp Nh\u1eadt<\/strong><\/span><\/h3>\n<p>Lead scoring kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u0129nh m\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c. C\u00e1c c\u00f4ng c\u1ee5 marketing automation s\u1ebd t\u1ef1 \u0111\u1ed9ng theo d\u00f5i v\u00e0 c\u1eadp nh\u1eadt \u0111i\u1ec3m s\u1ed1 c\u1ee7a lead d\u1ef1a tr\u00ean h\u00e0nh vi v\u00e0 t\u01b0\u01a1ng t\u00e1c m\u1edbi. V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t lead tham gia webinar, \u0111i\u1ec3m s\u1ed1 c\u1ee7a h\u1ecd s\u1ebd t\u1ef1 \u0111\u1ed9ng t\u0103ng l\u00ean. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu m\u1ed9t lead kh\u00f4ng c\u00f3 ho\u1ea1t \u0111\u1ed9ng n\u00e0o trong m\u1ed9t th\u1eddi gian d\u00e0i, \u0111i\u1ec3m s\u1ed1 c\u00f3 th\u1ec3 gi\u1ea3m xu\u1ed1ng. Qu\u00e1 tr\u00ecnh t\u1ef1 \u0111\u1ed9ng h\u00f3a n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u0111i\u1ec3m s\u1ed1 c\u1ee7a lead lu\u00f4n ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c m\u1ee9c \u0111\u1ed9 quan t\u00e2m hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd.<\/p>\n<h2><span id=\"4_Cac_Mo_Hinh_Lead_Scoring_Pho_Bien\"><strong>4. C\u00e1c M\u00f4 H\u00ecnh Lead Scoring Ph\u1ed5 Bi\u1ebfn<\/strong><\/span><\/h2>\n<figure id=\"attachment_76048\" aria-describedby=\"caption-attachment-76048\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-76048\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/mo-hinh-cham-diem-khach-hang.jpg\" alt=\"m\u00f4 h\u00ecnh ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/mo-hinh-cham-diem-khach-hang.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/mo-hinh-cham-diem-khach-hang-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/mo-hinh-cham-diem-khach-hang-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/mo-hinh-cham-diem-khach-hang-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-76048\" class=\"wp-caption-text\"><center><em>C\u00e1c M\u00f4 H\u00ecnh Lead Scoring Ph\u1ed5 Bi\u1ebfn<\/em><\/center><\/figcaption><\/figure>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 6 m\u00f4 h\u00ecnh lead scoring d\u1ef1a tr\u00ean d\u1eef li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 ch\u1ea5m \u0111i\u1ec3m v\u00e0 \u0111\u00e1nh gi\u00e1 h\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00f4ng ty.<\/p>\n<h3><span id=\"41_Nhan_Khau_Hoc\"><strong>4.1 Nh\u00e2n Kh\u1ea9u H\u1ecdc<\/strong><\/span><\/h3>\n<p>C\u00f4ng ty \u0111ang nh\u1eafm t\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0 th\u1ebf n\u00e0o? H\u1ecd l\u00e0 b\u1eadc ph\u1ee5 huynh c\u00f3 con nh\u1ecf hay b\u1ea1n tr\u1ebb \u0111ang \u0111\u1ed9c th\u00e2n? H\u00e3y h\u1ecfi nh\u1eefng th\u00f4ng tin v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc trong b\u1ea3ng h\u1ecfi tr\u00ean website, email, m\u1ea1ng x\u00e3 h\u1ed9i. T\u1eeb \u0111\u00f3 thu th\u1eadp c\u00e2u tr\u1ea3 l\u1eddi t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1nh gi\u00e1 xem h\u1ecd c\u00f3 thu\u1ed9c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn hay kh\u00f4ng. C\u00f4ng ty c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf nh\u1eefng ng\u01b0\u1eddi ngo\u1ea1i lai, nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ho\u00e0n to\u00e0n kh\u00f4ng n\u1eb1m trong nh\u00f3m ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f4ng ty \u0111ang cung c\u1ea5p b\u1eb1ng c\u00e1ch tr\u1eeb \u0111i\u1ec3m c\u1ee7a h\u1ecd.<\/p>\n<p>V\u00ed d\u1ee5, doanh nghi\u1ec7p ch\u1ec9 b\u00e1n h\u00e0ng \u1edf khu v\u1ef1c Nam \u0110\u1ecbnh, n\u1ebfu c\u00f3 b\u1ea5t k\u1ef3 kh\u00e1ch h\u00e0ng n\u00e0o ngo\u00e0i khu v\u1ef1c n\u00e0y, h\u1ecd s\u1ebd kh\u00f4ng c\u00f3 \u0111i\u1ec3m v\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o kh\u00e1ch h\u00e0ng \u01b0u ti\u00ean c\u1ee7a sales. B\u00ean c\u1ea1nh vi\u1ec7c tr\u1eeb \u0111i\u1ec3m, c\u00f4ng ty c\u00f3 th\u1ec3 c\u1ed9ng \u0111i\u1ec3m cho kh\u00e1ch h\u00e0ng \u0111i\u1ec1n \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin, th\u1eadm ch\u00ed th\u00f4ng tin kh\u00f4ng b\u1eaft bu\u1ed9c v\u00ec h\u1ecd th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m h\u01a1n nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/p>\n<h3><span id=\"42_Thong_Tin_Ve_Doanh_Nghiep\"><strong>4.2 Th\u00f4ng Tin V\u1ec1 Doanh Nghi\u1ec7p<\/strong><\/span><\/h3>\n<p>N\u1ebfu c\u00f4ng ty c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c <a href=\"https:\/\/jobsgo.vn\/blog\/b2b-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>B2B<\/strong><\/a>, b\u1ea1n c\u00f3 quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn vi\u1ec7c b\u00e1n h\u00e0ng cho t\u1ed5 ch\u1ee9c thu\u1ed9c m\u1ed9t quy m\u00f4, lo\u1ea1i h\u00ecnh ho\u1eb7c ng\u00e0nh nh\u1ea5t \u0111\u1ecbnh kh\u00f4ng? B\u1ea1n quan t\u00e2m h\u01a1n \u0111\u1ebfn c\u00e1c t\u1ed5 ch\u1ee9c B2B hay c\u00e1c t\u1ed5 ch\u1ee9c B2C? B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0 th\u1ebf n\u00e0y tr\u00ean bi\u1ec3u m\u1eabu trang \u0111\u00edch c\u1ee7a m\u00ecnh, v\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 cho \u0111i\u1ec3m nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh v\u00e0 l\u1ea5y \u0111i\u1ec3m t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng ho\u00e0n to\u00e0n nh\u01b0 nh\u1eefng g\u00ec b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n<h3><span id=\"43_Hanh_Vi_Tuong_Tac_Truc_Tuyen\"><strong>4.3 H\u00e0nh Vi T\u01b0\u01a1ng T\u00e1c Tr\u1ef1c Tuy\u1ebfn<\/strong><\/span><\/h3>\n<p>H\u00e0nh vi kh\u00e1ch h\u00e0ng khi t\u01b0\u01a1ng t\u00e1c v\u1edbi landing page s\u1ebd th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a h\u1ecd d\u00e0nh cho s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. B\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn v\u00e0o nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i sang kh\u00e1ch h\u00e0ng: H\u1ecd \u0111\u00e3 t\u1ea3i nh\u1eefng qu\u00e0 t\u1eb7ng mi\u1ec5n ph\u00ed\/ \u01b0u \u0111\u00e3i n\u00e0o? H\u1ecd t\u1ea3i xu\u1ed1ng bao nhi\u00eau l\u1ea7n? H\u1ecd c\u00f3 xem website c\u1ee7a c\u00f4ng ty tr\u01b0\u1edbc khi mua h\u00e0ng hay kh\u00f4ng?<\/p>\n<p>C\u1ea3 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 lo\u1ea1i trang kh\u00e1ch h\u00e0ng xem \u0111\u1ec1u c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng. B\u1ea1n c\u00f3 th\u1ec3 cho \u0111i\u1ec3m s\u1ed1 cao \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng gh\u00e9 th\u0103m c\u00f3 gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i cao. V\u00ed d\u1ee5 nh\u01b0 vi\u1ec7c h\u1ecd mua h\u00e0ng, \u0111i\u1ec1n bi\u1ec3u m\u1eabu v\u00e0 nh\u1eadn t\u00e0i li\u1ec7u mi\u1ec5n ph\u00ed\u2026 N\u1ebfu trang web c\u1ee7a c\u00f4ng ty c\u00f3 d\u1ea1ng blog th\u00ec ch\u1eafc ch\u1eafn ng\u01b0\u1eddi xem t\u1edbi 30 trang tr\u00ean blog s\u1ebd c\u00f3 \u0111i\u1ec3m cao h\u01a1n so v\u1edbi ng\u01b0\u1eddi ch\u1ec9 d\u1eebng l\u1ea1i \u1edf 3 trang.<\/p>\n<h3><span id=\"44_Tuong_Tac_Voi_Email\"><strong>4.4 T\u01b0\u01a1ng T\u00e1c V\u1edbi Email<\/strong><\/span><\/h3>\n<p>M\u1ed9t ng\u01b0\u1eddi \u0111\u0103ng k\u00fd nh\u1eadn email t\u1eeb c\u00f4ng ty c\u1ee7a b\u1ea1n, nh\u01b0ng l\u00e0m sao \u0111\u1ec3 ch\u1eafc ch\u1eafn h\u1ecd quan t\u00e2m v\u00e0 c\u00f3 nhu c\u1ea7u mua s\u1ea3n ph\u1ea9m? \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean l\u01b0\u1ee3t m\u1edf v\u00e0 t\u1ef7 l\u1ec7 click chu\u1ed9t v\u00e0o email. Khi b\u1ea1n bi\u1ebft ch\u00ednh x\u00e1c kh\u00e1ch h\u00e0ng n\u00e0o l\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc t\u1ea5t c\u1ea3 email trong chi\u1ebfn l\u01b0\u1ee3c marketing qua email c\u1ee7a doanh nghi\u1ec7p, b\u1ea1n s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u nh\u1ea5t v\u1edbi c\u00f4ng ty v\u00e0 ch\u1ea5m \u0111i\u1ec3m scoring lead cao cho ng\u01b0\u1eddi \u0111\u00f3.<\/p>\n<h3><span id=\"45_Luot_Tuong_Tac_Tren_Mang_Xa_Hoi\"><strong>4.5 L\u01b0\u1ee3t T\u01b0\u01a1ng T\u00e1c Tr\u00ean M\u1ea1ng X\u00e3 H\u1ed9i<\/strong><\/span><\/h3>\n<p>C\u00e1ch m\u1ed9t kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u tr\u00ean n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd cho th\u1ea5y m\u1ee9c \u0111\u1ed9 trung th\u00e0nh c\u1ee7a h\u1ecd. B\u1ea1n h\u00e3y theo d\u00f5i xem h\u1ecd b\u00ecnh lu\u1eadn, nh\u1ea5n chu\u1ed9t v\u00e0o b\u00e0i \u0111\u0103ng, \u0111\u1ec3 l\u1ea1i c\u1ea3m x\u00fac t\u1ea1i b\u00e0i \u0111\u0103ng bao nhi\u00eau l\u1ea7n? H\u1ecd c\u00f3 chia s\u1ebb b\u00e0i vi\u1ebft kh\u00f4ng? N\u1ebfu ng\u01b0\u1eddi n\u00e0y t\u01b0\u01a1ng t\u00e1c nhi\u1ec7t t\u00ecnh v\u1edbi b\u00e0i vi\u1ebft c\u1ee7a c\u00f4ng ty tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, h\u00e3y c\u1ed9ng th\u00eam \u0111i\u1ec3m cho h\u1ecd.<\/p>\n<h3><span id=\"46_Loai_Bo_Don_Rac\"><strong>4.6 Lo\u1ea1i B\u1ecf \u0110\u01a1n R\u00e1c<\/strong><\/span><\/h3>\n<p>\u0110i\u1ec1u quan tr\u1ecdng kh\u00f4ng k\u00e9m l\u00e0 b\u1ea1n n\u00ean tr\u1eeb \u0111i\u1ec3m nh\u1eefng ng\u01b0\u1eddi \u0111i\u1ec1n \u0111\u01a1n tr\u00ean website v\u1edbi n\u1ed9i dung kh\u00f4ng li\u00ean quan, ho\u1eb7c \u0111i\u1ec1n \u0111\u01a1n cho c\u00f3 (\u0111\u01a1n r\u00e1c). B\u00ean c\u1ea1nh \u0111\u00f3 c\u00f4ng ty n\u00ean quan t\u00e2m t\u1edbi nh\u1eefng lo\u1ea1i t\u00ean mi\u1ec1n email m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang s\u1eed d\u1ee5ng. V\u00ed d\u1ee5: N\u1ebfu c\u00f4ng ty \u0111ang b\u00e1n h\u00e0ng cho c\u00e1c t\u1ed5 ch\u1ee9c, b\u1ea1n n\u00ean tr\u1eeb \u0111i\u1ec3m nh\u1eefng kh\u00e1ch h\u00e0ng \u0111i\u1ec1n \u0111\u1ecba ch\u1ec9 Gmail m\u00e0 kh\u00f4ng ph\u1ea3i \u0111\u1ecba ch\u1ec9 email ri\u00eang c\u1ee7a h\u1ecd.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/mo-ta-cong-viec-dich-vu-khach-hang\/\" target=\"_blank\" rel=\"noopener\">M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c Nh\u00e2n vi\u00ean d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/a><\/strong><\/p>\n<h2><span id=\"5_Cach_Xay_Dung_He_Thong_Lead_Scoring\"><strong>5. C\u00e1ch X\u00e2y D\u1ef1ng H\u1ec7 Th\u1ed1ng Lead Scoring<\/strong><\/span><\/h2>\n<figure id=\"attachment_76052\" aria-describedby=\"caption-attachment-76052\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-76052\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/mo-hinh-lead-scoring.jpg\" alt=\"m\u00f4 h\u00ecnh lead scoring\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/mo-hinh-lead-scoring.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/mo-hinh-lead-scoring-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/mo-hinh-lead-scoring-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/mo-hinh-lead-scoring-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-76052\" class=\"wp-caption-text\"><center><em>C\u00e1ch X\u00e2y D\u1ef1ng H\u1ec7 Th\u1ed1ng Lead Scoring<\/em><\/center><\/figcaption><\/figure>\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng lead scoring, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc sau:<\/p>\n<h3><span id=\"51_Xac_Dinh_Doi_Tuong_Muc_Tieu\"><strong>5.1 X\u00e1c \u0110\u1ecbnh \u0110\u1ed1i T\u01b0\u1ee3ng M\u1ee5c Ti\u00eau<\/strong><\/span><\/h3>\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng lead scoring. Doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng \u0111\u1ec3 t\u1ea1o ra ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng (Ideal Customer Profile &#8211; ICP). Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m vi\u1ec7c nghi\u00ean c\u1ee9u c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi mua h\u00e0ng, nhu c\u1ea7u v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ti\u00eau ch\u00ed ch\u1ea5m \u0111i\u1ec3m ph\u00f9 h\u1ee3p v\u00e0 t\u1ea1o ra h\u1ec7 th\u1ed1ng lead scoring hi\u1ec7u qu\u1ea3, t\u1eadp trung v\u00e0o nh\u1eefng lead c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t.<\/p>\n<h3><span id=\"52_Xay_Dung_Bang_Diem\"><strong>5.2 X\u00e2y D\u1ef1ng B\u1ea3ng \u0110i\u1ec3m<\/strong><\/span><\/h3>\n<p>Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 x\u00e2y d\u1ef1ng b\u1ea3ng \u0111i\u1ec3m chi ti\u1ebft cho h\u1ec7 th\u1ed1ng lead scoring. B\u1ea3ng \u0111i\u1ec3m n\u00e0y c\u1ea7n bao g\u1ed3m c\u1ea3 ti\u00eau ch\u00ed nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 ti\u00eau ch\u00ed h\u00e0nh vi, v\u1edbi tr\u1ecdng s\u1ed1 ph\u00f9 h\u1ee3p cho t\u1eebng ti\u00eau ch\u00ed. Doanh nghi\u1ec7p n\u00ean ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd gi\u1eefa b\u1ed9 ph\u1eadn marketing, b\u00e1n h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c ti\u00eau ch\u00ed quan tr\u1ecdng nh\u1ea5t v\u00e0 g\u00e1n \u0111i\u1ec3m cho ch\u00fang.<\/p>\n<h3><span id=\"53_Phan_Tich_Cai_Thien_Quay_Vong\"><strong>5.3 Ph\u00e2n T\u00edch, C\u1ea3i Thi\u1ec7n, Quay V\u00f2ng<\/strong><\/span><\/h3>\n<p>X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng lead scoring kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh m\u1ed9t l\u1ea7n v\u00e0 k\u1ebft th\u00fac, m\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 li\u00ean t\u1ee5c ph\u00e2n t\u00edch, c\u1ea3i thi\u1ec7n v\u00e0 quay v\u00f2ng. Doanh nghi\u1ec7p c\u1ea7n th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a h\u1ec7 th\u1ed1ng b\u1eb1ng c\u00e1ch theo d\u00f5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a c\u00e1c lead \u1edf m\u1ed7i m\u1ee9c \u0111i\u1ec3m. N\u1ebfu ph\u00e1t hi\u1ec7n ra r\u1eb1ng lead c\u00f3 \u0111i\u1ec3m s\u1ed1 cao kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i nh\u01b0 mong \u0111\u1ee3i, c\u1ea7n xem x\u00e9t l\u1ea1i c\u00e1c ti\u00eau ch\u00ed v\u00e0 tr\u1ecdng s\u1ed1 trong b\u1ea3ng \u0111i\u1ec3m.<\/p>\n<p>\u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u0169ng n\u00ean li\u00ean t\u1ee5c c\u1eadp nh\u1eadt h\u1ec7 th\u1ed1ng d\u1ef1a tr\u00ean nh\u1eefng thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng, s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c kinh doanh. Qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch v\u00e0 c\u1ea3i thi\u1ec7n li\u00ean t\u1ee5c n\u00e0y s\u1ebd gi\u00fap h\u1ec7 th\u1ed1ng lead scoring ng\u00e0y c\u00e0ng ch\u00ednh x\u00e1c, hi\u1ec7u qu\u1ea3, \u0111\u00f3ng g\u00f3p v\u00e0o vi\u1ec7c t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh thu cho doanh nghi\u1ec7p.<\/p>\n<h2><span id=\"6_Lam_Sao_De_Xac_Dinh_Du_Lieu_Khach_Hang_Quan_Trong_Nhat\"><strong>6. L\u00e0m Sao \u0110\u1ec3 X\u00e1c \u0110\u1ecbnh D\u1eef Li\u1ec7u Kh\u00e1ch H\u00e0ng Quan Tr\u1ecdng Nh\u1ea5t?<\/strong><\/span><\/h2>\n<p>Sau khi ho\u00e0n th\u00e0nh 6 b\u01b0\u1edbc tr\u00ean \u0111\u1ec3 ch\u1ea5m \u0111i\u1ec3m kh\u00e1ch h\u00e0ng, b\u1ea1n \u0111ang c\u00f3 r\u1ea5t nhi\u1ec1u d\u1eef li\u1ec7u, v\u1eady l\u00e0m sao \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh d\u1eef li\u1ec7u quan tr\u1ecdng nh\u1ea5t?<\/p>\n<ul>\n<li aria-level=\"1\">Tr\u01b0\u1edbc ti\u00ean b\u1ea1n n\u00ean h\u1ecdp b\u00e0n v\u1edbi \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng, nh\u1eefng ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp <a href=\"https:\/\/jobsgo.vn\/blog\/chot-sale-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>ch\u1ed1t sale<\/strong><\/a>.<\/li>\n<li aria-level=\"1\">Sau \u0111\u00f3, c\u00f4ng ty c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng cu\u1ed9c nghi\u00ean c\u1ee9u thu th\u1eadp d\u1eef li\u1ec7u s\u01a1 c\u1ea5p qua ph\u1ecfng v\u1ea5n chuy\u00ean s\u00e2u.<\/li>\n<li aria-level=\"1\">Cu\u1ed1i c\u00f9ng nh\u00e2n s\u1ef1 n\u00ean \u0111\u00e0o s\u00e2u v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 t\u1ea1o ra b\u1ea3n b\u00e1o c\u00e1o ho\u00e0n ch\u1ec9nh.<\/li>\n<\/ul>\n<h3><span id=\"61_Thao_Luan_Voi_Phong_Sales\"><strong>6.1 Th\u1ea3o Lu\u1eadn V\u1edbi Ph\u00f2ng Sales<\/strong><\/span><\/h3>\n<p>\u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp \u0111\u1ed1i m\u1eaft v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng th\u00e0nh c\u00f4ng. Ch\u00ednh v\u00ec th\u1ebf, h\u1ecd c\u00f3 t\u01b0 duy t\u1ed1t v\u1ec1 c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng d\u1ef1a v\u00e0o s\u1ed1 li\u1ec7u \u0111\u00e3 c\u00f3. B\u00e0i blog\/ \u01b0u \u0111\u00e3i qu\u00e0 t\u1eb7ng n\u00e0o th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng nh\u1ea5t? B\u1ea1n c\u00f3 th\u1ec3 nghe m\u1ed9t v\u00e0i ng\u01b0\u1eddi b\u00e1n h\u00e0ng n\u00f3i r\u1eb1ng \u201cQu\u00e0 t\u1eb7ng n\u00e0y kh\u00e1ch h\u00e0ng th\u00edch l\u1eafm, h\u1ecd nhanh ch\u00f3ng ch\u1ed1t \u0111\u01a1n khi t\u00f4i g\u1eedi cho h\u1ecd\u201d. H\u00e3y x\u00e1c \u0111\u1ecbnh nh\u1eefng qu\u00e0 t\u1eb7ng c\u00f3 gi\u00e1 tr\u1ecb ph\u1ee5c v\u1ee5 qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed1i \u0111\u00f3 v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c quan h\u1ec7 kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi c\u00f4ng ty.<\/p>\n<figure id=\"attachment_76049\" aria-describedby=\"caption-attachment-76049\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-76049\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/lead-scoring-nghia-la-gi.jpg\" alt=\"lead scoring ngh\u0129a l\u00e0 g\u00ec\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/lead-scoring-nghia-la-gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/lead-scoring-nghia-la-gi-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/lead-scoring-nghia-la-gi-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/lead-scoring-nghia-la-gi-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-76049\" class=\"wp-caption-text\"><center><em>L\u00e0m Sao \u0110\u1ec3 X\u00e1c \u0110\u1ecbnh D\u1eef Li\u1ec7u Kh\u00e1ch H\u00e0ng Quan Tr\u1ecdng Nh\u1ea5t?<\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"62_Tro_Chuyen_Voi_Khach_Hang\"><strong>6.2 Tr\u00f2 Chuy\u1ec7n V\u1edbi Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h3>\n<p>C\u00f4ng ty c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t v\u00e0i cu\u1ed9c ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng v\u00e0 t\u00ecm hi\u1ec3u xem \u0111\u1ed9ng c\u01a1 mua h\u00e0ng c\u1ee7a h\u1ecd l\u00e0 g\u00ec? B\u1ea1n n\u00ean l\u1ef1a ch\u1ecdn 2 nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ec3 kh\u1ea3o s\u00e1t. Nh\u00f3m th\u1ee9 nh\u1ea5t \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua nhanh ch\u00f3ng. Nh\u00f3m th\u1ee9 hai m\u1ea5t nhi\u1ec1u th\u1eddi gian h\u01a1n khi quy\u1ebft \u0111\u1ecbnh mua. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 c\u00e1i nh\u00ecn \u0111a chi\u1ec1u t\u1eeb s\u1ed1 l\u01b0\u1ee3ng th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c.<\/p>\n<h3><span id=\"63_Phan_Tich_Du_Lieu\"><strong>6.3 Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u<\/strong><\/span><\/h3>\n<p>Ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 t\u00ecm ra insight ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Khi nh\u00ecn v\u00e0o b\u00e1o c\u00e1o v\u00e0 th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing thu h\u00fat v\u00e0 t\u1ea1o chuy\u1ec3n \u0111\u1ed5i t\u1ed1t nh\u1ea5t. H\u00e3y l\u01b0u \u00fd b\u1ea1n \u0111\u1eebng ch\u1ec9 nh\u00ecn v\u00e0o n\u1ed9i dung tr\u1ef1c ti\u1ebfp chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng th\u01b0\u1eddng sang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 h\u00e3y x\u00e9t xem lo\u1ea1i n\u1ed9i dung h\u1ecd th\u1ef1c s\u1ef1 th\u00edch l\u00e0 g\u00ec.<\/p>\n<p>M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 doanh nghi\u1ec7p th\u1ed1ng k\u00ea \u0111\u00e2u l\u00e0 nh\u1eefng m\u1ea9u content gi\u00e1 tr\u1ecb l\u00e0 x\u00e2y d\u1ef1ng b\u1ea3n b\u00e1o c\u00e1o li\u00ean h\u1ec7 (contact report). M\u1ed9t b\u00e1o c\u00e1o li\u00ean h\u1ec7 s\u1ebd cho bi\u1ebft c\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng v\u00e0 bao nhi\u00eau ph\u1ea7n doanh thu \u0111\u1ebfn t\u1eeb t\u1eebng ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee5 th\u1ec3. C\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb n\u00e0y bao g\u1ed3m qu\u00e0 t\u1eb7ng \u01b0u \u0111\u00e3i, email marketing, content marketing,\u2026<\/p>\n<p>Doanh nghi\u1ec7p h\u00e3y ghi ch\u00e9p ho\u1ea1t \u0111\u1ed9ng n\u00e0o n\u1eb1m \u1edf \u0111i\u1ec3m \u0111\u1ea7u chuy\u1ec3n \u0111\u1ed5i v\u00e0 \u0111i\u1ec3m n\u00e0o n\u1eb1m \u1edf \u0111i\u1ec3m cu\u1ed1i chuy\u1ec3n \u0111\u1ed5i. T\u1eeb \u0111\u00f3, c\u00f4ng ty c\u00f3 th\u1ec3 v\u1ebd ra h\u00e0nh tr\u00ecnh c\u00e1c \u0111i\u1ec3m \u0111\u1ea7u v\u00e0 cu\u1ed1i. Sau \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o b\u1ea3n \u0111\u1ed3 \u0111\u00f3 \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/nghien-cuu-thi-truong-la-gi\/\" target=\"_blank\" rel=\"noopener\">Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec? T\u1ed5ng quan v\u1ec1 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/strong><\/p>\n<p>M\u1ed7i c\u00f4ng ty s\u1edf h\u1eefu m\u00f4 h\u00ecnh lead scoring kh\u00e1c nhau. \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh n\u00e0y ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p c\u1ea7n t\u1ed5ng h\u1ee3p l\u1ecbch s\u1eed d\u1eef li\u1ec7u, ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u01b0u ti\u00ean th\u1ee9 t\u1ef1 c\u00e1c t\u01b0\u01a1ng t\u00e1c trong ph\u1ec5u chuy\u1ec3n \u0111\u1ed5i marketing. Trong b\u00e0i vi\u1ebft n\u00e0y JobsGO \u0111\u00e3 gi\u1edbi thi\u1ec7u v\u1ec1 <a href=\"https:\/\/jobsgo.vn\/blog\/lead-scoring-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>lead scoring l\u00e0 g\u00ec<\/strong><\/a>? Mong r\u1eb1ng b\u00e0i vi\u1ebft s\u1ebd gi\u00fap \u00edch doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng. \u0110\u1ec3 theo d\u00f5i nhi\u1ec1u b\u00e0i vi\u1ebft v\u1ec1 c\u00f4ng vi\u1ec7c, k\u1ef9 n\u0103ng ngh\u1ec1 nghi\u1ec7p, b\u1ea1n h\u00e3y theo d\u00f5i <a href=\"https:\/\/jobsgo.vn\/blog\/\" target=\"_blank\" rel=\"noopener\"><strong>blog JobsGO<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e1nh gi\u00e1 post C\u00f4ng ty c\u00f3 t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, m\u1ed7i ki\u1ec3u kh\u00e1ch h\u00e0ng l\u1ea1i c\u00f3 \u0111\u1ee7 lo\u1ea1i c\u1ea5p \u0111\u1ed9 nhu c\u1ea7u kh\u00e1c nhau. Tuy nhi\u00ean, ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p c\u00f3 h\u1ea1n n\u00ean kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ea5t&#8230;<\/p>\n","protected":false},"author":43,"featured_media":76041,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"lead scoring l\u00e0 g\u00ec","_yoast_wpseo_title":"Lead Scoring L\u00e0 G\u00ec? C\u00e1c M\u00f4 H\u00ecnh Ch\u1ea5m \u0110i\u1ec3m Kh\u00e1ch H\u00e0ng Ti\u1ec1m N\u0103ng %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Lead scoring l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh x\u1ebfp h\u1ea1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean c\u00e1c thu\u1ed9c t\u00ednh v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c nhau \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng mua h\u00e0ng\u2026","_yoast_wpseo_focus_keyphrase":"","faq":"1. Lead Scoring C\u00f3 Ph\u00f9 H\u1ee3p V\u1edbi M\u1ecdi Doanh Nghi\u1ec7p Kh\u00f4ng?\r\n\r\nLead scoring c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p, nh\u01b0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ed1i v\u1edbi nh\u1eefng c\u00f4ng ty c\u00f3 s\u1ed1 l\u01b0\u1ee3ng lead l\u1edbn v\u00e0 chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i.\r\n\r\n2. Lead \"N\u00f3ng\" L\u00e0 Lead G\u00ec?\r\n\r\nLead \"n\u00f3ng\" l\u00e0 thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 m\u1ee9c \u0111\u1ed9 quan t\u00e2m cao v\u00e0 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 l\u1edbn. \u0110\u00e2y l\u00e0 nh\u1eefng lead \u0111\u00e3 th\u1ec3 hi\u1ec7n h\u1ee9ng th\u00fa m\u1ea1nh m\u1ebd v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd mua h\u00e0ng trong t\u01b0\u01a1ng lai g\u1ea7n.\r\n\r\n3. L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 X\u00e1c \u0110\u1ecbnh Ng\u01b0\u1ee1ng \u0110i\u1ec3m Cho M\u1ed9t Lead \"N\u00f3ng\"?\r\n\r\nNg\u01b0\u1ee1ng \u0111i\u1ec3m n\u00e0y n\u00ean \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u l\u1ecbch s\u1eed v\u00e0 kinh nghi\u1ec7m c\u1ee7a \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng. B\u1ea1n c\u1ea7n th\u01b0\u1eddng xuy\u00ean \u0111i\u1ec1u ch\u1ec9nh ng\u01b0\u1ee1ng n\u00e0y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c.\r\n\r\n4. C\u00f3 N\u00ean S\u1eed D\u1ee5ng \u0110i\u1ec3m S\u1ed1 \u00c2m Trong Lead Scoring Kh\u00f4ng?\r\n\r\nC\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111i\u1ec3m s\u1ed1 \u00e2m \u0111\u1ec3 ph\u1ea3n \u00e1nh c\u00e1c h\u00e0nh vi ti\u00eau c\u1ef1c ho\u1eb7c \u0111\u1eb7c \u0111i\u1ec3m kh\u00f4ng ph\u00f9 h\u1ee3p c\u1ee7a lead. Tuy nhi\u00ean, b\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc k\u1ef9 \u0111\u1ec3 tr\u00e1nh lo\u1ea1i b\u1ecf nh\u1eefng lead ti\u1ec1m n\u0103ng.\r\n\r\n5. Bao L\u00e2u N\u00ean \u0110\u00e1nh Gi\u00e1 L\u1ea1i V\u00e0 \u0110i\u1ec1u Ch\u1ec9nh H\u1ec7 Th\u1ed1ng Lead Scoring?\r\n\r\nN\u00ean \u0111\u00e1nh gi\u00e1 h\u1ec7 th\u1ed1ng lead scoring \u00edt nh\u1ea5t m\u1ed7i qu\u00fd m\u1ed9t l\u1ea7n ho\u1eb7c khi c\u00f3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh hay s\u1ea3n ph\u1ea9m m\u1edbi.","nganh_nghe_chuc_vu_lien_quan":["Nh\u00e2n Vi\u00ean Kinh Doanh"]},"categories":[25],"tags":[],"yoast_head":"\n<title>Lead Scoring L\u00e0 G\u00ec? C\u00e1c M\u00f4 H\u00ecnh Ch\u1ea5m \u0110i\u1ec3m Kh\u00e1ch H\u00e0ng Ti\u1ec1m N\u0103ng - JobsGO Blog<\/title>\n<meta name=\"description\" content=\"Lead scoring l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh x\u1ebfp h\u1ea1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean c\u00e1c thu\u1ed9c t\u00ednh v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c nhau \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng mua h\u00e0ng\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jobsgo.vn\/blog\/lead-scoring-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead Scoring L\u00e0 G\u00ec? C\u00e1c M\u00f4 H\u00ecnh Ch\u1ea5m \u0110i\u1ec3m Kh\u00e1ch H\u00e0ng Ti\u1ec1m N\u0103ng - JobsGO Blog\" \/>\n<meta property=\"og:description\" content=\"Lead scoring l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh x\u1ebfp h\u1ea1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean c\u00e1c thu\u1ed9c t\u00ednh v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m kh\u00e1c nhau \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng mua h\u00e0ng\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jobsgo.vn\/blog\/lead-scoring-la-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"JobsGO Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/JobsGOVN\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-07-31T03:42:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-12T07:51:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/lead-scoring-la-gi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/jobsgo.vn\/blog\/#organization\",\"name\":\"JobsGO\",\"url\":\"https:\/\/jobsgo.vn\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/JobsGOVN\/\",\"http:\/\/instagram.com\/jobsgo_vn\",\"https:\/\/www.linkedin.com\/company\/josbgo.vn\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/jobsgo.vn\/blog\/#logo\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/jobsgo.vn\/blog\/wp-content\/uploads\/2018\/01\/jobsgo-logo.png\",\"contentUrl\":\"https:\/\/jobsgo.vn\/blog\/wp-content\/uploads\/2018\/01\/jobsgo-logo.png\",\"width\":149,\"height\":161,\"caption\":\"JobsGO\"},\"image\":{\"@id\":\"https:\/\/jobsgo.vn\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/jobsgo.vn\/blog\/#website\",\"url\":\"https:\/\/jobsgo.vn\/blog\/\",\"name\":\"JobsGO Blog\",\"description\":\"T\\u1ed5ng h\\u1ee3p c\\u00e1c b\\u00ed quy\\u1ebft t\\u00ecm vi\\u1ec7c v\\u00e0 ph\\u00e1t tri\\u1ec3n s\\u1ef1 nghi\\u1ec7p v\\u1edbi JobsGO\",\"publisher\":{\"@id\":\"https:\/\/jobsgo.vn\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/jobsgo.vn\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/jobsgo.vn\/blog\/lead-scoring-la-gi\/#primaryimage\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/lead-scoring-la-gi.jpg\",\"contentUrl\":\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/08\/lead-scoring-la-gi.jpg\",\"width\":800,\"height\":550,\"caption\":\"Lead Scoring L\\u00e0 G\\u00ec?\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/jobsgo.vn\/blog\/lead-scoring-la-gi\/#webpage\",\"url\":\"https:\/\/jobsgo.vn\/blog\/lead-scoring-la-gi\/\",\"name\":\"Lead Scoring L\\u00e0 G\\u00ec? 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