{"id":20501,"date":"2021-09-06T12:12:24","date_gmt":"2021-09-06T05:12:24","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=20501"},"modified":"2025-01-10T09:21:45","modified_gmt":"2025-01-10T02:21:45","slug":"neuromarketing-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/neuromarketing-la-gi\/","title":{"rendered":"Neuromarketing l\u00e0 g\u00ec? T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng Neuromarketing?"},"content":{"rendered":"\n
\u0110\u1ecbnh ngh\u0129a v\u1ec1 Neuromarketing l\u00e0 g\u00ec? Neuromarketing c\u00f3 t\u00e1c d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch Marketing. Trong b\u00e0i vi\u1ebft n\u00e0y JobsGO s\u1ebd ph\u00e2n t\u00edch v\u1ec1 \u00fd ngh\u0129a Neuromarketing v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a n\u00f3 trong vi\u1ec7c ti\u1ebfp th\u1ecb.\u00a0<\/span><\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> Neuromarketing d\u1ecbch sang ti\u1ebfng vi\u1ec7t l\u00e0 ti\u1ebfp th\u1ecb th\u1ea7n kinh. \u00dd ngh\u0129a c\u1ee7a c\u1ee5m t\u1eeb n\u00e0y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u1ee9ng d\u1ee5ng khoa h\u1ecdc th\u1ea7n kinh v\u00e0 khoa h\u1ecdc nh\u1eadn th\u1ee9c trong l\u0129nh v\u1ef1c Marketing. Khi h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u00e1t tri\u1ec3n, thay \u0111\u1ed5i t\u1eebng ng\u00e0y khi\u1ebfn cho c\u00e1c doanh nghi\u1ec7p kh\u00f3 \u0111\u1ec3 ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00fang c\u00e1ch. Ch\u00ednh v\u00ec th\u1ebf, ng\u00e0y nay c\u00e1c c\u00f4ng ty c\u1ea7n thu th\u1eadp l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 (big data) \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 t\u00ecm ra insight c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u01b0ng ch\u1ec9 d\u1ef1a v\u00e0o nh\u1eefng ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7, c\u00f3 nhi\u1ec1u d\u1eef li\u1ec7u kh\u00f4ng ch\u00ednh x\u00e1c do ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u kh\u00f4ng \u0111\u00e1nh gi\u00e1 \u0111\u00fang.\u00a0<\/span><\/p>\n V\u00ed d\u1ee5 nh\u01b0 ph\u01b0\u01a1ng ph\u00e1p kh\u1ea3o s\u00e1t b\u1ea3ng h\u1ecfi ho\u1eb7c ph\u1ecfng v\u1ea5n nh\u00f3m \u0111\u01b0\u1ee3c cho l\u00e0 kh\u00f4ng th\u1ec3 \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n v\u1ea5n \u0111\u1ec1. V\u1eady gi\u1ea3i ph\u00e1p l\u00e0 g\u00ec? \u0110\u00f3 ch\u00ednh l\u00e0 d\u1ef1a v\u00e0o Neuromarketing. Doanh nghi\u1ec7p s\u1ebd \u0111\u00e1nh gi\u00e1 tr\u1ef1c ti\u1ebfp c\u1ea3m x\u00fac v\u00e0 \u00fd \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u1ea3m x\u00fac c\u1ee7a h\u1ecd. \u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u0111\u00e3 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 \u0111\u00e1nh gi\u00e1 c\u00e1c ph\u1ea3n \u1ee9ng sinh l\u00fd v\u00e0 h\u00f3a th\u1ea7n kinh nh\u1ea5t \u0111\u1ecbnh c\u1ee7a con ng\u01b0\u1eddi. B\u1ea3n b\u00e1o c\u00e1o s\u1ebd cho ra k\u1ebft qu\u1ea3 l\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng khi h\u1ecd xem chi\u1ebfn d\u1ecbch Marketing.\u00a0<\/span><\/p>\n Theo ph\u00e2n t\u00edch khoa h\u1ecdc c\u1ee7a Immersion Neuroscience ch\u1ec9 ra r\u1eb1ng c\u00e1ch b\u1ed9 n\u00e3o c\u1ee7a ch\u00fang ta ph\u1ea3n \u1ee9ng v\u00e0 c\u1ea3m nh\u1eadn v\u1edbi m\u1ed9t v\u1ea5n \u0111\u1ec1 r\u1ea5t kh\u00e1c khi ch\u00fang ta n\u00f3i ra. \u0110\u00f3 l\u00e0 l\u00fd do nhi\u1ec1u ph\u1ecfng v\u1ea5n nh\u00f3m hay ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp kh\u00f4ng \u0111\u00fang s\u1ef1 th\u1eadt. \u0110\u1eb7c bi\u1ec7t l\u00e0 ph\u1ecfng v\u1ea5n nh\u00f3m kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cao v\u00ec ng\u01b0\u1eddi tham gia c\u00f3 xu h\u01b0\u1edbng cu\u1ed1n theo \u0111\u00e1m \u0111\u00f4ng v\u00e0 che gi\u1ea5u c\u1ea3m nh\u1eadn th\u1eadt s\u1ef1 c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n Nghi\u00ean c\u1ee9u Neuromarket<\/span>ing th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 qu\u00e9t n\u00e3o b\u1ed9, ho\u1eb7c d\u00f9ng ph\u00e9p \u0111o sinh l\u00fd \u0111\u1ec3 ch\u1ea5m \u0111i\u1ec3m c\u1ea3m x\u00fac trong ti\u1ec1m th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Neuromarketing \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7\u00a0 fMRI\/ EEG \u0111\u1ec3 qu\u00e9t n\u00e3o b\u1ed9. C\u00f4ng ngh\u1ec7 fMRI \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u0111\u1ec3 \u0111o ph\u1ea3n \u1ee9ng c\u1ee7a con ng\u01b0\u1eddi tr\u01b0\u1edbc c\u00e1c k\u00edch th\u00edch t\u0129nh nh\u01b0 banner qu\u1ea3ng c\u00e1o, kh\u1ea9u hi<\/span>\u1ec7u, thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh c\u1ee7a s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/span><\/p>\n Ng\u01b0\u1ee3c l\u1ea1i c\u00f4ng ngh\u1ec7 EEG \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ph\u1ea3n \u1ee9ng con ng\u01b0\u1eddi tr\u01b0\u1edbc nh\u1eefng k\u00edch th\u00edch \u0111\u1ed9ng nh\u01b0 TVC qu\u1ea3ng c\u00e1o, d\u1ea1ng video ng\u1eafn, ch\u01b0\u01a1ng tr\u00ecnh ti vi ho\u1eb7c tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng qua c\u00f4ng ngh\u1ec7 th\u1ef1c t\u1ebf \u1ea3o. C\u00f2n \u0111\u1ed1i v\u1edbi vi\u1ec7c theo d\u00f5i sinh l\u00fd s\u1ebd d\u00f9ng c\u00e1ch th\u1ee9c nh\u01b0: \u0111o chuy\u1ec3n \u0111\u1ed9ng c\u1ee7a m\u1eaft, \u0111o nh\u1ecbp tim v\u00e0 nhi\u1ec7t \u0111\u1ed9 c\u01a1 th\u1ec3, m\u00e3 h\u00f3a c\u1ea3m x\u00fac khu\u00f4n m\u1eb7t. C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng l\u1ef1a ch\u1ecdn c\u00e1ch \u0111o l\u01b0\u1eddng sinh l\u00fd v\u00ec n\u00f3 th\u1ef1c hi\u1ec7n d\u1ec5 h\u01a1n v\u00e0 kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u chi ph\u00ed. Nhi\u1ec1u ph\u1ea7n m\u1ec1m s\u1eb5n c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 \u0111o l\u01b0\u1eddng sinh l\u00fd nh\u01b0 FaceReader c\u1ee7a Noldus v\u00e0 c\u00e1c ph\u1ea7n m\u1ec1m theo d\u00f5i chuy\u1ec3n \u0111\u1ed9ng c\u1ee7a m\u1eaft.\u00a0<\/span><\/p>\n \ud83d\udc49 Xem th\u00eam: <\/b>Digital Marketing l\u00e0 g\u00ec? Nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 Digital Marketing b\u1ea1n c\u1ea7n bi\u1ebft!<\/b><\/a><\/span><\/span><\/em><\/p>\n C\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do \u0111\u1ec3 thuy\u1ebft ph\u1ee5c doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn Neuromarketing. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i \u0111i\u1ec3m s\u00e1ng c\u1ee7a h\u00ecnh th\u1ee9c marketing n\u00e0y.\u00a0<\/span><\/p>\n M\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 Neuromarketing \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng: Khi con ng\u01b0\u1eddi nghe nh\u1eefng c\u00e2u chuy\u1ec7n mang y\u1ebfu t\u1ed1 xung \u0111\u1ed9t, b\u1ea5t ng\u1edd v\u00e0 x\u00fac \u0111\u1ed9ng, b\u1ed9 n\u00e3o c\u1ee7a h\u1ecd s\u1ebd t\u1ef1 s\u1ea3n sinh ra Oxytocin. \u0110\u00e2y l\u00e0 lo\u1ea1i hooc m\u00f4n t\u00ecnh y\u00eau \u0111\u01b0\u1ee3c ti\u1ebft ra t\u1eeb n\u00e3o b\u1ed9. Ch\u00ednh \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat kh\u00e1n gi\u1ea3, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ch\u1ea1m t\u1edbi c\u1ea3m x\u00fac c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 t\u00ecnh y\u00eau t\u1ef1 nhi\u00ean \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. V\u00ed d\u1ee5 cho \u0111i\u1ec1u n\u00e0y l\u00e0 r\u1ea5t nhi\u1ec1u nh\u00e3n h\u00e0ng lu\u00f4n ch\u00fa tr\u1ecdng x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n Nghi\u00ean c\u1ee9u SuperBowl n\u0103m 2018, Qu\u1ea3ng c\u00e1o c\u1ee7a nh\u00e3n h\u00e0ng M&M\u2019s \u0111\u1ee9ng th\u1ee9 hai trong danh s\u00e1ch c\u00e1c qu\u1ea3ng c\u00e1o thu h\u00fat ng\u01b0\u1eddi xem nh\u1ea5t. \u0110o\u1ea1n qu\u1ea3ng c\u00e1o \u0111\u00e3 t\u1ea1o ra t\u01b0\u01a1ng t\u00e1c v\u1ec1 m\u1eb7t x\u00fac c\u1ea3m \u1edf \u0111o\u1ea1n \u0111\u1ec9nh \u0111i\u1ec3m nh\u01b0ng ch\u1ec9 sau v\u00e0i gi\u00e2y, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u1edbi qu\u1ea3ng c\u00e1o n\u00e0y gi\u1ea3m m\u1ea1nh. N\u1ebfu s\u1eed d\u1ee5ng Neuromarketing trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, M&M\u2019s ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 c\u1eaft b\u1ecf 10s cu\u1ed1i c\u1ee7a \u0111o\u1ea1n qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch l\u00ean \u0111\u1ebfn 1.5 tri\u1ec7u \u0111\u00f4.\u00a0<\/span><\/p>\n M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a Neuromarketing l\u00e0 t\u00ecm ra \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t. Nh\u00e0 nghi\u00ean c\u1ee9u Roger Dooley \u0111\u00e3 s\u1eed d\u1ee5ng Neuromarketing \u0111\u1ec3 theo d\u00f5i h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi \u1ea5n ph\u1ea9m qu\u1ea3ng c\u00e1o d\u00e0nh \u0111\u1ed3 tr\u1ebb em.\u00a0<\/span><\/p>\n \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t qu\u1ea3ng c\u00e1o, Dooley \u0111\u00e3 s\u1eed d\u1ee5ng m\u1ed9t b\u1ea3n \u0111\u1ed3 nhi\u1ec7t, \u0111\u1ec3 theo d\u00f5i ng\u01b0\u1eddi xem \u0111ang ch\u00fa \u00fd v\u00e0o ph\u1ea7n n\u00e0o, h\u1ecd \u0111ang \u0111\u1ecdc v\u0103n b\u1ea3n hay ch\u1ec9 nh\u00ecn v\u00e0o h\u00ecnh \u1ea3nh.<\/span><\/p>\n Trong v\u00ed d\u1ee5 v\u1ec1 h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o d\u01b0\u1edbi \u0111\u00e2y, di\u1ec5n vi\u00ean nh\u00ed \u0111ang h\u01b0\u1edbng th\u1eb3ng v\u1ec1 ph\u00eda ng\u01b0\u1eddi xem. K\u1ebft qu\u1ea3 t\u1eeb b\u1ea3n \u0111\u1ed3 nhi\u1ec7t \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, h\u1ea7u h\u1ebft m\u1ecdi t\u1eadp trung t\u1edbi h\u00ecnh \u1ea3nh c\u1ee7a em b\u00e9 nhi\u1ec1u h\u01a1n h\u1eb3n so v\u1edbi n\u1ed9i dung \u0111\u1eb7t ngay b\u00ean c\u1ea1nh. Tuy nhi\u00ean, th\u1eadt b\u1ea5t ng\u1edd v\u1edbi h\u00ecnh \u1ea3nh ng\u01b0\u1ee3c l\u1ea1i, di\u1ec5n vi\u00ean nh\u00ed \u0111\u01b0\u1ee3c ch\u1ec9nh \u00e1nh nh\u00ecn v\u1ec1 ph\u00e1i n\u1ed9i dung b\u00ean c\u1ea1nh. Khi \u0111\u00f3, ng\u01b0\u1eddi xem chuy\u1ec3n sang ch\u00fa \u00fd \u0111\u1ebfn n\u1ed9i dung nhi\u1ec1u h\u01a1n. \u0110i\u1ec1u n\u00e0y x\u1ea3y ra b\u1edfi v\u00ec m\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u1eadp trung nh\u00ecn v\u00e0o c\u00f9ng m\u1ed9t th\u1ee9 m\u00e0 nh\u00e2n v\u1eadt trong h\u00ecnh \u0111ang h\u01b0\u1edbng t\u1edbi.\u00a0<\/span><\/p>\n T\u1eeb nghi\u00ean c\u1ee9u n\u00e0y, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 nghi\u1ec7m ra ph\u01b0\u01a1ng ph\u00e1p s\u1eafp x\u1ebfp b\u1ed1 c\u1ee5c qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n.\u00a0<\/span><\/p>\n \ud83d\udc49 Xem th\u00eam: <\/b>Trade Marketing l\u00e0 g\u00ec? T\u1ef1 h\u1ecdc c\u00f3 l\u00e0m \u0111\u01b0\u1ee3c Trade Marketing?<\/b><\/a><\/span><\/span><\/em><\/p>\n FOMO l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i trong marketing v\u00e0 b\u00e1n h\u00e0ng. Nh\u1ea5t l\u00e0 trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 hi\u1ec7n nay, h\u1ed9i ch\u1ee9ng n\u00e0y ng\u00e0y c\u00e0ng gia t\u0103ng.\u00a0<\/span><\/p>\n M\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb Stern School of Business cho th\u1ea5y con ng\u01b0\u1eddi ph\u1ea3n \u1ee9ng v\u1edbi s\u1ef1 m\u1ea5t m\u00e1t nhi\u1ec1u g\u1ea5p 2 l\u1ea7n so s\u00e1nh v\u1edbi vi\u1ec7c \u0111\u01b0\u1ee3c nh\u1eadn. C\u00e1c doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111i\u1ec1u n\u00e0y trong marketing. H\u00e3y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn n\u1ed7i s\u1ee3 khi kh\u00e1ch kh\u00f4ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u00ec h\u1ecd s\u1ebd v\u00f4 t\u00ecnh b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i g\u00ec. \u00c1p d\u1ee5ng hi\u1ec7u qu\u1ea3 b\u00ed quy\u1ebft n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p b\u00e1n \u0111\u01b0\u1ee3c nhi\u1ec1u h\u00e0ng h\u01a1n.\u00a0<\/span><\/p>\n C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean c\u00e2n nh\u1eafc \u1ee9ng d\u1ee5ng Neuromarketing trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 ph\u1ea3n \u1ee9ng v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi h\u1ecd nh\u00ecn th\u1ea5y c\u00e1c bao b\u00ec s\u1ea3n ph\u1ea9m kh\u00e1c nhau. T\u1eeb \u0111\u00f3 l\u1ef1a ch\u1ecdn m\u1eabu thi\u1ebft k\u1ebf t\u00e1c \u0111\u1ed9ng nhi\u1ec1u \u0111\u1ebfn c\u1ea3m x\u00fac kh\u00e1ch h\u00e0ng nh\u1ea5t v\u00e0 v\u1ecb tr\u00ed \u0111\u1eb7t th\u00f4ng tin s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n Nh\u00e3n h\u00e0ng Frito-Lay \u0111\u00e3 kh\u00e9o l\u00e9o \u00e1p d\u1ee5ng Neuromarketing \u0111\u1ec3 t\u00ecm ki\u1ebfm bao b\u00ec thu h\u00fat ph\u00e1i n\u1eef nh\u1ea5t. C\u00f4ng ty \u0111\u00e3 \u0111i \u0111\u1ebfn k\u1ebft lu\u1eadn r\u1eb1ng bao b\u00ec v\u1edbi c\u00e1c th\u00e0nh ph\u1ea7n l\u00e0nh m\u1ea1nh \u1edf m\u1eb7t tr\u01b0\u1edbc g\u1ee3i l\u00ean ph\u1ea3n \u1ee9ng t\u1ed1t h\u01a1n t\u1eeb nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y. K\u1ebft qu\u1ea3 l\u00e0, to\u00e0n b\u1ed9 bao b\u00ec \u0111\u01b0\u1ee3c \u0111\u1ed5i m\u1edbi ho\u00e0n to\u00e0n, hi\u1ec3n th\u1ecb h\u00ecnh \u1ea3nh c\u1ee7a qu\u1ea7n \u00e1o ho\u1eb7c gia v\u1ecb, l\u00e0m n\u1ed5i b\u1eadt c\u00e1c th\u00e0nh ph\u1ea7n t\u1ef1 nhi\u00ean trong \u0111\u1ed3 \u0103n nh\u1eb9 c\u1ee7a Frito-Lay.<\/span><\/p>\n S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a m\u1ee9c gi\u00e1 99k v\u00e0 100k l\u00e0 g\u00ec? 2 m\u1ee9c gi\u00e1 n\u00e0y t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o t\u1edbi quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a kh\u00e1ch h\u00e0ng?<\/span><\/p>\n M\u1ed9t lo\u1ea1t c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 Neuromarketing cho th\u1ea5y nh\u1eefng con s\u1ed1 l\u00e0m tr\u00f2n \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1edbi c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean c\u1ea3m x\u00fac. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c s\u1ed1 l\u1ebb k\u00edch th\u00edch con ng\u01b0\u1eddi ph\u1ea3i suy ngh\u0129 logic v\u00e0 d\u1ea7n b\u1ecb thuy\u1ebft ph\u1ee5c r\u1eb1ng m\u00ecnh \u0111\u00e3 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn \u0111\u00fang \u0111\u1eafn sau khi c\u00e2n nh\u1eafc.\u00a0<\/span><\/p>\n C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 nhi\u1ec7t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t trang web, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u00ed d\u1ee5 v\u1ec1 h\u00ecnh \u1ea3nh em b\u00e9.\u00a0<\/span><\/p>\n B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 xem x\u00e9t vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 t\u00ednh to\u00e1n chuy\u1ec3n \u0111\u1ed9ng gi\u00e1c m\u1ea1c \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi th\u0103m quan m\u1ed9t website b\u1ea5t k\u1ef3.\u00a0<\/span><\/p>\n \ud83d\udc49 Xem th\u00eam: <\/b>L\u00fd Gi\u1ea3i C\u01a1n S\u1ed1t Ngh\u1ec1 Nghi\u1ec7p Marketing Hi\u1ec7n Nay Trong Gi\u1edbi Tr\u1ebb<\/b><\/a><\/span><\/span><\/em><\/p>\n B\u00e0i vi\u1ebft tr\u00ean n\u00f3i v\u1ec1 Neuromarketing v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a n\u00f3 trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 h\u00e0nh vi c\u1ee7a kh\u00e1ch \u0111\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch marketing, qu\u1ea3ng c\u00e1o. \u0110\u1ec3 theo d\u00f5i th\u00eam th\u00f4ng tin th\u00fa v\u1ecb v\u1ec1 c\u00f4ng vi\u1ec7c, chuy\u1ec7n ngh\u1ec1 nghi\u1ec7p, chuy\u1ec7n n\u01a1i c\u00f4ng s\u1edf, b\u1ea1n t\u00ecm \u0111\u1ecdc t\u1ea1i blog JobsGO<\/strong><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" \u0110\u00e1nh gi\u00e1 post \u0110\u1ecbnh ngh\u0129a v\u1ec1 Neuromarketing l\u00e0 g\u00ec? Neuromarketing c\u00f3 t\u00e1c d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch Marketing. Trong b\u00e0i vi\u1ebft n\u00e0y JobsGO s\u1ebd ph\u00e2n t\u00edch v\u1ec1 \u00fd ngh\u0129a Neuromarketing v\u00e0 \u1ee9ng d\u1ee5ng…<\/p>\n","protected":false},"author":43,"featured_media":20504,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"neuromarketing l\u00e0 g\u00ec","_yoast_wpseo_title":"%%title%% %%sep%%","_yoast_wpseo_metadesc":"Neuromarketing l\u00e0 g\u00ec? T\u1ea1i sao doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng neuromarketing? C\u00f9ng JobsGo t\u00ecm hi\u1ec3u ngay qua b\u00e0i vi\u1ebft sau \u0111\u00e2y nh\u00e9.","_yoast_wpseo_focus_keyphrase":"","faq":"","nganh_nghe_chuc_vu_lien_quan":["Online Marketing"]},"categories":[3,24],"tags":[],"yoast_head":"\nT\u00ecm hi\u1ec3u v\u1ec1 Neuromarketing<\/b><\/span><\/span><\/h2>\n
Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u Neuromarketing<\/b><\/span><\/span><\/h2>\n
T\u1ea1i sao doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng Neuromarketing?<\/b><\/span><\/span><\/h2>\n
K\u1ec3 c\u00e2u chuy\u1ec7n thu h\u00fat v\u00e0 ch\u00e2n th\u1eadt h\u01a1n\u00a0<\/b><\/span><\/span><\/h3>\n
Ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch chi cho qu\u1ea3ng c\u00e1o<\/b><\/span><\/span><\/h3>\n
X\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n\u00a0<\/b><\/span><\/span><\/h3>\n
H\u1ed9i ch\u1ee9ng FOMO – n\u1ed7i \u00e1m \u1ea3nh s\u1ee3 b\u1ecf b\u1ecb b\u1ecf l\u1ee1<\/b><\/span><\/span><\/h3>\n
D\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng s\u1ee9c h\u00fat c\u1ee7a bao b\u00ec s\u1ea3n ph\u1ea9m<\/b><\/span><\/span><\/h3>\n
Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p<\/b><\/span><\/span><\/h3>\n
\u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a website<\/b><\/span><\/span><\/h3>\n