{"id":20582,"date":"2021-09-08T12:33:30","date_gmt":"2021-09-08T05:33:30","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=20582"},"modified":"2021-09-08T12:33:30","modified_gmt":"2021-09-08T05:33:30","slug":"hieu-ung-fomo-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/hieu-ung-fomo-la-gi\/","title":{"rendered":"Hi\u1ec7u \u1ee9ng fomo l\u00e0 g\u00ec? Fomo marketing c\u00f3 g\u00ec \u201ck\u1ef3 di\u1ec7u\u201d?"},"content":{"rendered":"\n
Con ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 m\u1ed9t ph\u1ea3n x\u1ea1 t\u1ef1 nhi\u00ean l\u00e0 ch\u1ea1y theo \u0111\u00e1m \u0111\u00f4ng. \u0110\u00f4i khi ch\u00fang ta c\u00f3 th\u1ec3 v\u00f4 t\u00ecnh tr\u1edf th\u00e0nh con r\u1ed1i c\u1ee7a \u201ctrends\u201d. \u0110\u00e2y l\u00e0 nh\u1eefng d\u1ea5u hi\u1ec7u b\u1ea1n \u0111ang ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a hi\u1ec7u \u1ee9ng fomo. Trong marketing, fomo c\u0169ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 quy\u1ec1n l\u1ef1c. V\u1eady <\/span><\/i>hi\u1ec7u \u1ee9ng fomo l\u00e0 g\u00ec<\/i><\/b>? <\/span><\/i>Fomo marketing l\u00e0 g\u00ec<\/i><\/b>?<\/span><\/i><\/span><\/p>\n M\u1ee5c l\u1ee5c<\/p> Fomo l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Fear Of Missing Out (n\u1ed7i lo s\u1ee3 b\u1ecf l\u1ee1). Trong m\u1ed9t nghi\u00ean c\u1ee9u v\u00e0o n\u0103m 2013, fomo \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 n\u1ed7i lo l\u1eafng khi ng\u01b0\u1eddi kh\u00e1c \u0111ang c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb m\u00e0 b\u1ea1n th\u00ec kh\u00f4ng. \u0110\u00e2y c\u00f3 th\u1ec3 coi l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t, ch\u00ednh \u201cn\u1ed7i \u0111au th\u1ea7m k\u00edn\u201d n\u00e0y g\u00e2y ra d\u1ea5u hi\u1ec7u c\u1ee7a fomo.\u00a0<\/span><\/p>\n Kh\u00f4ng m\u1ed9t ai mu\u1ed1n m\u00ecnh b\u1ecb b\u1ecf r\u01a1i hay \u0111\u1ee9ng ngo\u00e0i cu\u1ed9c ch\u01a1i. Th\u1ef1c t\u1ebf n\u1ed7i lo l\u1eafng n\u00e0y \u0111\u00e3 xu\u1ea5t hi\u1ec7n trong t\u00e2m l\u00fd lo\u00e0i ng\u01b0\u1eddi t\u1eeb r\u1ea5t l\u00e2u. Khi m\u1ecdi ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u l\u00e0m vi\u1ec7c chung, s\u1ed1ng trong m\u1ed9t c\u1ed9ng \u0111\u1ed3ng r\u1ed9ng l\u1edbn. Ch\u00fang ta \u0111\u1ec1u mu\u1ed1n tr\u00e1nh vi\u1ec7c b\u1ecb t\u00e1ch ra kh\u1ecfi t\u1eadp th\u1ec3. \u0110i\u1ec1u \u0111\u00f3 d\u1ec5 t\u1ea1o ra x\u00edch m\u00edch, m\u00e2u thu\u1eabn. Ch\u00ednh v\u00ec v\u1eady kh\u00f4ng kh\u00f3 hi\u1ec3u khi h\u00f2a nh\u1eadp l\u00e0 \u01b0u ti\u00ean c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi.\u00a0<\/span><\/p>\n Fomo l\u00e0 m\u1ed9t minh ch\u1ee9ng cho th\u1ea5y mong mu\u1ed1n n\u00e0y. Th\u1ebf gi\u1edbi ng\u00e0y m\u1ed9t to\u00e0n c\u1ea7u h\u00f3a, c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n \u0111\u00e3 l\u00e0m t\u0103ng \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a FOMO. \u0110\u00f4i khi ch\u1ec9 sau m\u1ed9t \u0111\u00eam b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ngay bi\u1ec7t danh \u201cng\u01b0\u1eddi t\u1ed1i c\u1ed5\u201d v\u00ec b\u1ecf l\u1ee1 drama n\u00e0o \u0111\u00f3. Hi\u1ec7u \u1ee9ng fomo xu\u1ea5t hi\u1ec7n nhi\u1ec1u nh\u1ea5t \u1edf ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i v\u1edbi kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn cao v\u00e0 c\u00e1i t\u00f4i l\u1edbn.<\/span><\/p>\n \ud83d\udc49 Xem th\u00eam: <\/i><\/b>B\u00ed k\u00edp Marketing: 10 hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd n\u1eafm b\u1eaft t\u01b0 duy kh\u00e1ch h\u00e0ng<\/i><\/b><\/a><\/span><\/span><\/p>\n Hi\u1ec7u \u1ee9ng fomo \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nhi\u1ec1u l\u0129nh v\u1ef1c nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng\/ng\u01b0\u1eddi quan t\u00e2m. Trong marketing, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng r\u01a1i v\u00e0o tr\u1ea1ng th\u00e1i fomo m\u00e0 kh\u00f4ng h\u1ec1 hay bi\u1ebft. S\u1ef1 lo l\u1eafng v\u1ec1 vi\u1ec7c s\u1ebd \u0111\u00e1nh m\u1ea5t c\u01a1 h\u1ed9i n\u00e0o \u0111\u00f3 khi\u1ebfn ng\u01b0\u1eddi mua nhanh ch\u00f3ng quy\u1ebft \u0111\u1ecbnh ch\u1ed1t \u0111\u01a1n h\u01a1n.\u00a0<\/span><\/p>\n Fomo th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ee9c n\u1eb7ng c\u1ee7a n\u00f3 l\u1edbn nh\u1ea5t l\u00e0 trong mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Website hay nh\u1eefng trang m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 nh\u1eefng n\u01a1i d\u1ec5 khi\u1ebfn kh\u00e1ch h\u00e0ng r\u01a1i v\u00e0o fomo. Ch\u1ec9 c\u1ea7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee7 nh\u1ea1y b\u00e9n n\u1eafm b\u1eaft t\u00e2m l\u00fd n\u00e0y s\u1ebd nh\u1eadn l\u1ea1i ngu\u1ed3n l\u1ee3i nhu\u1eadn kh\u1ed5ng l\u1ed3.\u00a0<\/span><\/p>\n Tuy nhi\u00ean, fomo c\u0169ng mang l\u1ea1i nhi\u1ec1u v\u1ea5n \u0111\u1ec1 \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn t\u1edbi s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd c\u00f3 th\u1ec3 nhanh ch\u00f3ng b\u1ecb thu h\u00fat b\u1edfi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n th\u00ec s\u1ea3n ph\u1ea9m kh\u00e1c c\u0169ng th\u1ebf.\u00a0<\/span><\/p>\n M\u1ed9t l\u01b0u \u00fd tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng fomo cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00f3 l\u00e0 m\u1ee5c \u0111\u00edch. Th\u1ef1c t\u1ebf fomo xu\u1ea5t hi\u1ec7n t\u1eeb nh\u1eefng c\u1ea3m x\u00fac t\u01b0\u01a1ng \u0111\u1ed1i ti\u00eau c\u1ef1c t\u1eeb con ng\u01b0\u1eddi: ghen t\u1ecb, lo l\u1eafng, b\u1ea5t an,… B\u1ea1n c\u1ea7n \u1ee9ng d\u1ee5ng fomo m\u1ed9t c\u00e1ch c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi x\u00e3 h\u1ed9i.\u00a0<\/span><\/p>\n H\u00e3y x\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 \u0111\u00fang \u0111\u1eafn v\u00e0 kh\u00f4ng vi ph\u1ea1m ph\u00e1p lu\u1eadt hay \u0111\u1ea1o \u0111\u1ee9c. \u0110\u1eebng qu\u00ean kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng th\u00f4ng minh v\u00e0 fomo c\u00f3 th\u1ec3 ph\u1ea3n t\u00e1c d\u1ee5ng n\u1ebfu b\u1ea1n thi\u1ebfu tr\u00e1ch nhi\u1ec7m. C\u00f9ng t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 c\u00e1ch th\u1ee9c k\u00edch th\u00edch kh\u00e1ch h\u00e0ng ch\u1ed1t \u0111\u01a1n nh\u1edd fomo d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n Cho kh\u00e1ch h\u00e0ng th\u1ea5y m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111ang r\u1ea5t ph\u00f9 h\u1ee3p v\u00e0 \u0111\u01b0\u1ee3c s\u0103n \u0111\u00f3n nhi\u1ec7t t\u00ecnh. T\u1ed1t nh\u1ea5t l\u00e0 d\u1eabn ra s\u1ed1 li\u1ec7u n\u1ebfu c\u00f3 th\u1ec3. S\u1ed1 li\u1ec7u c\u00f3 th\u1ec3 v\u1ec1 l\u01b0\u1ee3ng ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111ang ng\u00e0y m\u1ed9t t\u0103ng. \u0110i\u1ec1u n\u00e0y n\u00f3i cho kh\u00e1ch h\u00e0ng r\u1eb1ng n\u1ebfu h\u1ecd kh\u00f4ng mau ch\u00f3ng mua h\u00e0ng th\u00ec s\u1ebd b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i m\u00e0 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3.\u00a0<\/span><\/p>\n V\u00ed d\u1ee5 nh\u01b0 m\u1ed9t email m\u00e0 Airbnb \u0111\u00e3 g\u1eedi t\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd khi m\u00f9a du l\u1ecbch bi\u1ec3n t\u1edbi g\u1ea7n.<\/span><\/p>\n Trong mail, Airbnb nh\u1ea5n m\u1ea1nh r\u1eb1ng nhu c\u1ea7u t\u00ecm ki\u1ebfm cho d\u1ecbch v\u1ee5 du l\u1ecbch bi\u1ec3n Vero \u0111\u00e3 t\u0103ng 44% so v\u1edbi n\u0103m ngo\u00e1i. B\u1ea1n nh\u1eadn th\u1ea5y t\u1eeb ch\u1ed1i email n\u00e0y th\u00ec c\u01a1 h\u1ed9i \u0111\u1eb7t ch\u00e2n l\u00ean b\u00e3i c\u00e1t bi\u1ec3n Vero s\u1ebd bi\u1ebfn m\u1ea5t.\u00a0 Ho\u1eb7c b\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5 \u0111\u00e1ng ra r\u1ebb h\u01a1n.<\/span><\/p>\n C\u00f3 th\u1ec3 th\u1ea5y, th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i bi\u1ebft n\u1eafm b\u1eaft xu h\u01b0\u1edbng v\u00e0 \u0111\u00e1nh v\u00e0o s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. Gi\u00fap h\u1ecd nh\u1eadn ra r\u1eb1ng kh\u00f4ng th\u1ec3 tr\u00ec ho\u00e3n th\u00eam n\u1eefa n\u1ebfu mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\nHi\u1ec7u \u1ee9ng fomo l\u00e0 g\u00ec?<\/b><\/span><\/span><\/h2>\n
Fomo marketing l\u00e0 g\u00ec?<\/b><\/span><\/span><\/h2>\n
M\u1ed9t s\u1ed1 c\u00e1ch th\u1ee9c \u1ee9ng d\u1ee5ng fomo trong marketing<\/b><\/span><\/span><\/h2>\n
Cho kh\u00e1ch h\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c nhu c\u1ea7u<\/b><\/span><\/span><\/h3>\n