{"id":21892,"date":"2021-10-11T15:04:49","date_gmt":"2021-10-11T08:04:49","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=21892"},"modified":"2024-11-01T08:48:44","modified_gmt":"2024-11-01T01:48:44","slug":"moi-truong-ben-trong-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/moi-truong-ben-trong-doanh-nghiep\/","title":{"rendered":"Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng b\u00ean trong doanh nghi\u1ec7p l\u00e0 g\u00ec? C\u00e1c ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1"},"content":{"rendered":"\n<div class=\"kk-star-ratings\n     kksr-valign-top     kksr-align-left    \"\n    data-payload=\"{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;21892&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;count&quot;:&quot;2&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.5&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 post&quot;,&quot;legend&quot;:&quot;4.5\\\/5 - (2 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;width&quot;:&quot;119&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 119px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"kksr-legend\">\n            4.5\/5 - (2 votes)    <\/div>\n<\/div>\n<p>\u0110\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p, \u0111\u1ec3 c\u00f3 th\u1ec3 duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n th\u00ec <a href=\"https:\/\/jobsgo.vn\/blog\/moi-truong-ben-trong-doanh-nghiep\/#moi_truong_ben_trong\" target=\"_blank\" rel=\"noopener\"><strong>m\u00f4i tr\u01b0\u1eddng b\u00ean trong<\/strong><\/a> \u0111\u00f3ng vai tr\u00f2 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng. V\u1eady c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh nghi\u1ec7p? T\u1ea1i sao c\u1ea7n ph\u1ea3i th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y? \u0110\u1ecdc v\u00e0 t\u00ecm hi\u1ec3u ngay qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u00e1c b\u1ea1n nh\u00e9.<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#Phan_tich_moi_truong_ben_trong_doanh_nghiep_la_gi\">Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng b\u00ean trong doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#Tieu_chi_danh_gia_moi_truong_noi_bo_doanh_nghiep\">Ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 m\u00f4i tr\u01b0\u1eddng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p<\/a><ul><li><a href=\"#Nguon_luc_va_nang_luc\">Ngu\u1ed3n l\u1ef1c v\u00e0 n\u0103ng l\u1ef1c<\/a><ul><li><a href=\"#Nguon_luc_cua_doanh_nghiep\">Ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p<\/a><\/li><\/ul><\/li><li><a href=\"#Chuc_nang_quan_tri\">Ch\u1ee9c n\u0103ng qu\u1ea3n tr\u1ecb<\/a><\/li><li><a href=\"#Chuoi_gia_tri_cua_doanh_nghiep\">Chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p<\/a><\/li><li><a href=\"#Linh_vuc_quan_tri\">L\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb<\/a><\/li><\/ul><\/li><li><a href=\"#Dac_diem_noi_bat_cua_moi_truong_noi_bo_doanh_nghiep\">\u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a m\u00f4i tr\u01b0\u1eddng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p<\/a><ul><li><a href=\"#Van_hoa_doanh_nghiep\">V\u0103n h\u00f3a doanh nghi\u1ec7p<\/a><\/li><li><a href=\"#Nguon_nhan_luc\">Ngu\u1ed3n nh\u00e2n l\u1ef1c<\/a><\/li><li><a href=\"#Nguon_tai_chinh\">Ngu\u1ed3n t\u00e0i ch\u00ednh<\/a><\/li><li><a href=\"#Nang_luc_san_xuat_kinh_doanh\">N\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t, kinh doanh<\/a><\/li><li><a href=\"#Nang_luc_quan_tri\">N\u0103ng l\u1ef1c qu\u1ea3n tr\u1ecb<\/a><\/li><li><a href=\"#Nang_luc_nghien_cuu_va_phat_trien\">N\u0103ng l\u1ef1c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n<\/a><\/li><\/ul><\/li><li><a href=\"#Muc_tieu_khi_danh_gia_moi_truong_ben_trong_doanh_nghiep\">M\u1ee5c ti\u00eau khi \u0111\u00e1nh gi\u00e1 m\u00f4i tr\u01b0\u1eddng b\u00ean trong doanh nghi\u1ec7p<\/a><\/li><\/ul><\/div>\n<h2><span id=\"Phan_tich_moi_truong_ben_trong_doanh_nghiep_la_gi\"><strong>Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng b\u00ean trong doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<blockquote id=\"m\u00f4i_tr\u01b0\u1eddng_b\u00ean_trong_doanh_nghi\u1ec7p\" cite=\"https:\/\/jobsgo.vn\/blog\/moi-truong-ben-trong-doanh-nghiep\/#m\u00f4i_tr\u01b0\u1eddng_n\u1ed9i_b\u1ed9\"><p>Ph\u00e2n t\u00edch <a rel=\"nofollow\" href=\"https:\/\/en.wikipedia.org\/wiki\/Market_environment#Internal_environment\"><strong>m\u00f4i tr\u01b0\u1eddng b\u00ean trong doanh nghi\u1ec7p<\/strong><\/a> th\u1ef1c ch\u1ea5t l\u00e0 \u0111i t\u00ecm hi\u1ec3u v\u00e0 nghi\u00ean c\u1ee9u v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 thu\u1ed9c v\u1ec1 b\u1ea3n th\u00e2n doanh nghi\u1ec7p. K\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch s\u1ebd gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh c\u0169ng nh\u01b0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a doanh nghi\u1ec7p.<\/p><\/blockquote>\n<p>D\u1ef1a tr\u00ean c\u01a1 s\u1edf \u0111\u00f3, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 thay \u0111\u1ed5i, ch\u1ec9nh s\u1eeda, thi\u1ebft l\u1eadp c\u00e1c ch\u00ednh s\u00e1ch kinh doanh sao cho ph\u00f9 h\u1ee3p v\u1edbi ti\u1ec1m l\u1ef1c doanh nghi\u1ec7p.<\/p>\n<h2><span id=\"Tieu_chi_danh_gia_moi_truong_noi_bo_doanh_nghiep\"><strong>Ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 m\u00f4i tr\u01b0\u1eddng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p<\/strong><\/span><\/h2>\n<p>B\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean nh\u1eefng ti\u00eau ch\u00ed d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 <strong>m\u00f4i tr\u01b0\u1eddng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p<\/strong>:<\/p>\n<h3><span id=\"Nguon_luc_va_nang_luc\"><strong>Ngu\u1ed3n l\u1ef1c v\u00e0 n\u0103ng l\u1ef1c<\/strong><\/span><\/h3>\n<p>Ngu\u1ed3n l\u1ef1c v\u00e0 n\u0103ng l\u1ef1c l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn t\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p. M\u1ed7i giai \u0111o\u1ea1n kh\u00e1c nhau, ngu\u1ed3n l\u1ef1c c\u0169ng nh\u01b0 n\u0103ng l\u1ef1c s\u1ebd c\u00f3 s\u1ef1 thay \u0111\u1ed5i. V\u00ec v\u1eady, t\u00f9y v\u00e0o t\u1eebng th\u1eddi \u0111i\u1ec3m m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i ph\u00e2n t\u00edch, nghi\u00ean c\u1ee9u ch\u00fang \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh cho c\u00f4ng ty.<\/p>\n<h4><span id=\"Nguon_luc_cua_doanh_nghiep\"><strong>Ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p<\/strong><\/span><\/h4>\n<figure id=\"attachment_34847\" aria-describedby=\"caption-attachment-34847\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/10\/moi-truong-ben-trong-1.jpg\" alt=\"m\u00f4i tr\u01b0\u1eddng b\u00ean trong\" width=\"800\" height=\"540\" \/><figcaption id=\"caption-attachment-34847\" class=\"wp-caption-text\"><center><em>Ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c chia th\u00e0nh 2 nh\u00f3m.<\/em><\/center><\/figcaption><\/figure>\n<p>Ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p \u0111\u01b0\u1ee3c chia th\u00e0nh 2 nh\u00f3m l\u00e0 ngu\u1ed3n l\u1ef1c h\u1eefu h\u00ecnh v\u00e0 ngu\u1ed3n l\u1ef1c v\u00f4 h\u00ecnh. M\u1ed7i nh\u00f3m ngu\u1ed3n l\u1ef1c s\u1ebd bao g\u1ed3m nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau, c\u1ee5 th\u1ec3 nh\u01b0:<\/p>\n<ul>\n<li><strong>Ngu\u1ed3n l\u1ef1c h\u1eefu h\u00ecnh c\u1ee7a doanh nghi\u1ec7p:<\/strong>\n<ul>\n<li>C\u00e1c ph\u00e1t minh, s\u00e1ng ch\u1ebf hay c\u00f4ng ngh\u1ec7 thu\u1ed9c quy\u1ec1n s\u1edf h\u1eefu c\u1ee7a doanh nghi\u1ec7p, \u0111\u01b0\u1ee3c ph\u00e1p lu\u1eadt ch\u1ee9ng minh m\u00e0 c\u00f4ng nh\u1eadn th\u00f4ng qua nh\u00e3n hi\u1ec7u, b\u1eb1ng s\u00e1ng ch\u1ebf hay gi\u1ea5y \u0111\u0103ng k\u00fd b\u1ea3n quy\u1ec1n,\u2026<\/li>\n<li>Ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty nh\u01b0 t\u1ed5ng t\u00e0i s\u1ea3n, kh\u1ea3 n\u0103ng huy \u0111\u1ed9ng v\u1ed1n n\u1ed9i b\u1ed9,\u2026<\/li>\n<li>Ngu\u1ed3n l\u1ef1c v\u1eadt ch\u1ea5t nh\u01b0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, trang thi\u1ebft b\u1ecb m\u00e1y m\u00f3c,\u2026<\/li>\n<\/ul>\n<\/li>\n<li><strong>Ngu\u1ed3n l\u1ef1c v\u00f4 h\u00ecnh c\u1ee7a doanh nghi\u1ec7p:<\/strong>\n<ul>\n<li>C\u00e1c ph\u00e1t minh, s\u00e1ng ch\u1ebf hay c\u00f4ng ngh\u1ec7 thu\u1ed9c quy\u1ec1n s\u1edf h\u1eefu c\u1ee7a doanh nghi\u1ec7p, \u0111\u01b0\u1ee3c ph\u00e1p lu\u1eadt ch\u1ee9ng minh m\u00e0 c\u00f4ng nh\u1eadn th\u00f4ng qua nh\u00e3n hi\u1ec7u, b\u1eb1ng s\u00e1ng ch\u1ebf hay gi\u1ea5y \u0111\u0103ng k\u00fd b\u1ea3n quy\u1ec1n,\u2026<\/li>\n<li>Ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty nh\u01b0 t\u1ed5ng t\u00e0i s\u1ea3n, kh\u1ea3 n\u0103ng huy \u0111\u1ed9ng v\u1ed1n n\u1ed9i b\u1ed9,\u2026<\/li>\n<li>Ngu\u1ed3n l\u1ef1c v\u1eadt ch\u1ea5t nh\u01b0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng, trang thi\u1ebft b\u1ecb m\u00e1y m\u00f3c,\u2026<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>N\u0103ng l\u1ef1c c\u1ee7a doanh nghi\u1ec7p<\/strong><\/p>\n<p>N\u0103ng l\u1ef1c c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 th\u00f4ng qua n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i v\u00e0 n\u0103ng l\u1ef1c v\u01b0\u1ee3t tr\u1ed9i:<\/p>\n<ul>\n<li><em><strong>N\u0103ng l\u1ef1c c\u1ed1t l\u00f5i<\/strong><\/em>: C\u00f3 th\u1ec3 coi n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p c\u1ea1nh tranh v\u00e0 b\u1ee9t ph\u00e1 tr\u00ean th\u1ecb tr\u01b0\u1eddng. B\u1edfi ch\u00fang h\u1ed9i t\u1ee5 c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 chuy\u00ean m\u00f4n, k\u1ef9 n\u0103ng v\u00e0 c\u00f4ng ngh\u1ec7 n\u1ed5i b\u1eadt h\u01a1n h\u1eb3n c\u00e1c n\u0103ng l\u1ef1c kh\u00e1c trong n\u1ed9i b\u1ed9 doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3, gi\u00fap c\u00f4ng ty h\u00ecnh th\u00e0nh nh\u1eefng l\u0129nh v\u1ef1c m\u0169i nh\u1ecdn, t\u1ea1o \u0111\u00e0 cho s\u1ef1 ph\u00e1t tri\u1ec3n.<\/li>\n<li><strong><em>N\u0103ng l\u1ef1c v\u01b0\u1ee3t tr\u1ed9i<\/em>:<\/strong> Nh\u1eefng lo\u1ea1i n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i m\u00e0 doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n t\u1ed1t h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd th\u00ec \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 n\u0103ng l\u1ef1c v\u01b0\u1ee3t tr\u1ed9i. Nh\u00f3m n\u0103ng l\u1ef1c n\u00e0y th\u01b0\u1eddng bao g\u1ed3m: c\u01a1 c\u1ee7a h\u1ee3p t\u00e1c, s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 danh ti\u1ebfng. Vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec n\u0103ng l\u1ef1c v\u01b0\u1ee3t tr\u1ed9i kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. Tuy nhi\u00ean, n\u1ebfu l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, n\u00f3 s\u1ebd c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng v\u00e0 b\u1ecf xa \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. N\u0103ng l\u1ef1c v\u01b0\u1ee3t tr\u1ed9i c\u0169ng r\u1ea5t kh\u00f3 sao ch\u00e9p b\u1eaft ch\u01b0\u1edbc v\u00e0 kh\u00f4ng th\u1ec3 d\u00f9ng ti\u1ec1n \u0111\u1ec3 mua \u0111\u01b0\u1ee3c.<\/li>\n<\/ul>\n<h3><span id=\"Chuc_nang_quan_tri\"><strong>Ch\u1ee9c n\u0103ng qu\u1ea3n tr\u1ecb<\/strong><\/span><\/h3>\n<p>Ch\u1ee9c n\u0103ng qu\u1ea3n tr\u1ecb \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng nhi\u1ec7m v\u1ee5 c\u1ee7a nh\u00e0 qu\u1ea3n tr\u1ecb trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u0169ng nh\u01b0 qu\u1ea3n l\u00fd, \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty, doanh nghi\u1ec7p.<\/p>\n<p>M\u1ed9t v\u00e0i ch\u1ee9c n\u0103ng qu\u1ea3n tr\u1ecb c\u1ee7a doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n<ul>\n<li><em><strong>Ho\u1ea1ch \u0111\u1ecbnh:<\/strong> <\/em>Ch\u1ee9c n\u0103ng ho\u1ea1ch \u0111\u1ecbnh l\u00e0 vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, h\u01b0\u1edbng \u0111i cho doanh nghi\u1ec7p th\u00f4ng qua k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3, chi ti\u1ebft. K\u1ebf ho\u1ea1ch n\u00e0y c\u1ea7n \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 c\u00f9ng n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<li><em><strong>T\u1ed5 ch\u1ee9c<\/strong><\/em>: Ch\u1ee9c n\u0103ng t\u1ed5 ch\u1ee9c \u0111\u1ec1 c\u1eadp t\u1edbi vi\u1ec7c s\u1eafp x\u1ebfp, ph\u00e2n chia c\u00e1c ngu\u1ed3n l\u1ef1c cho doanh nghi\u1ec7p m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd d\u1ef1a tr\u00ean vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh.<\/li>\n<li><em><strong>L\u00e3nh \u0111\u1ea1o, \u0111i\u1ec1u h\u00e0nh<\/strong><\/em>: Ch\u1ee9c n\u0103ng l\u00e3nh \u0111\u1ea1o, \u0111i\u1ec1u h\u00e0nh \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb th\u1ef1c hi\u1ec7n th\u00f4ng qua m\u1ec7nh l\u1ec7nh, ch\u1ec9 d\u1eabn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ho\u00e0n th\u00e0nh nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra.<\/li>\n<li><em><strong>Ki\u1ec3m so\u00e1t<\/strong><\/em>: Ki\u1ec3m so\u00e1t c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ee9c n\u0103ng qu\u1ea3n tr\u1ecb. Nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n ph\u1ea3i ki\u1ec3m so\u00e1t k\u1ebft qu\u1ea3 th\u1ef1c hi\u1ec7n trong th\u1ef1c t\u1ebf r\u1ed3i \u0111\u1ed1i chi\u1ebfu, so s\u00e1nh k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3. \u0110\u1ec3 vi\u1ec7c ki\u1ec3m so\u00e1t \u0111\u1ea1t hi\u1ec7u qu\u1ea3, vi\u1ec7c b\u00e1o c\u00e1o c\u00f4ng vi\u1ec7c c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 c\u00f3 th\u1ec3 k\u1ecbp th\u1eddi thay \u0111\u1ed5i, \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n<figure id=\"attachment_35621\" aria-describedby=\"caption-attachment-35621\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/10\/moi-truong-ben-trong-2.jpg\" alt=\"m\u00f4i tr\u01b0\u1eddng b\u00ean trong doanh nghi\u1ec7p\" width=\"800\" height=\"395\" \/><figcaption id=\"caption-attachment-35621\" class=\"wp-caption-text\"><center><em><strong>T\u00ecm hi\u1ec3u v\u1ec1 ch\u1ee9c n\u0103ng qu\u1ea3n tr\u1ecb.<\/strong><\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"Chuoi_gia_tri_cua_doanh_nghiep\"><strong>Chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p<\/strong><\/span><\/h3>\n<p>Th\u1ef1c ch\u1ea5t, vi\u1ec7c \u0111\u00e1nh gi\u00e1 chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u1ee9c n\u0103ng trong t\u1ed5 ch\u1ee9c. T\u1eeb \u0111\u00f3, b\u1ea1n c\u0169ng c\u1ea7n xem x\u00e9t t\u1edbi kh\u1ea3 n\u0103ng t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/p>\n<p>\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 chu\u1ed7i gi\u00e1 tr\u1ecb, b\u1ea1n d\u1ef1a v\u00e0o hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh h\u1eadu c\u1ea7n \u0111\u1ea7u v\u00e0o\/ \u0111\u1ea7u ra, v\u1eadn h\u00e0nh, Marketing b\u00e1n h\u00e0ng hay d\u1ecbch v\u1ee5 b\u00e1n h\u00e0ng,\u2026 Ngo\u00e0i ra, c\u00f2n c\u00f3 m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3 nh\u01b0: mua s\u1eafm, ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7, qu\u1ea3n tr\u1ecb ngu\u1ed3n nh\u00e2n l\u1ef1c, c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng,\u2026<\/p>\n<p>Vi\u1ec7c ph\u00e2n t\u00edch chu\u1ed7i gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh theo 4 b\u01b0\u1edbc sau \u0111\u00e2y:<\/p>\n<ul>\n<li><em><strong>B\u01b0\u1edbc 1<\/strong><\/em>: \u0110\u1ea7u ti\u00ean, b\u1ea1n c\u1ea7n nh\u1eadn di\u1ec7n c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan.<\/li>\n<li><em><strong>B\u01b0\u1edbc 2<\/strong><\/em>: Ti\u1ebfp \u0111\u1ebfn, t\u1ea1i m\u1ed7i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, b\u1ea1n c\u1ea7n m\u00f4 t\u1ea3 chi ti\u1ebft c\u00f4ng vi\u1ec7c c\u0169ng nh\u01b0 c\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n.<\/li>\n<li><em><strong>B\u01b0\u1edbc 3<\/strong><\/em>: Sau \u0111\u00f3, b\u1ea1n ti\u1ebfn h\u00e0nh nh\u1eadn di\u1ec7n v\u00e0 ph\u00e2n lo\u1ea1i c\u00e1ch th\u1ee9c l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb cho m\u1ed7i ho\u1ea1t \u0111\u1ed9ng.<\/li>\n<li><em><strong>B\u01b0\u1edbc 4<\/strong><\/em>: Cu\u1ed1i c\u00f9ng, th\u00f4ng qua vi\u1ec7c so s\u00e1nh v\u1edbi c\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u0169ng nh\u01b0 ti\u00eau chu\u1ea9n c\u1ee7a ng\u00e0nh, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 vi\u1ec7c th\u1ef1c hi\u1ec7n c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n<figure id=\"attachment_35622\" aria-describedby=\"caption-attachment-35622\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/10\/moi-truong-ben-trong-3.jpg\" alt=\"C\u00e1c y\u1ebfu t\u1ed1 m\u00f4i tr\u01b0\u1eddng b\u00ean trong doanh nghi\u1ec7p\" width=\"800\" height=\"533\" \/><figcaption id=\"caption-attachment-35622\" class=\"wp-caption-text\"><center><em><strong>Chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p.<\/strong><\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"Linh_vuc_quan_tri\"><strong>L\u0129nh v\u1ef1c qu\u1ea3n tr\u1ecb<\/strong><\/span><\/h3>\n<p>Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u1ea7n ph\u00e2n t\u00edch c\u00e1c l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty \u0111\u1ec3 c\u00f3 \u0111\u00e1nh gi\u00e1 c\u1ee5 th\u1ec3, to\u00e0n di\u1ec7n v\u1ec1 <strong>m\u00f4i tr\u01b0\u1eddng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p<\/strong>.<\/p>\n<ul>\n<li><strong>Tr\u00ecnh \u0111\u1ed9 Marketing c\u1ee7a doanh nghi\u1ec7p<\/strong>: Th\u00f4ng qua k\u1ebf ho\u1ea1ch v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, ph\u00e2n ph\u1ed1i, \u0111\u1ecbnh gi\u00e1 c\u0169ng nh\u01b0 truy\u1ec1n th\u00f4ng, c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng, ti\u1ebfp c\u1eadn nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<li><strong>Ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh v\u00e0 tr\u00ecnh \u0111\u1ed9 k\u1ebf to\u00e1n<\/strong>: T\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u1ea7n \u0111\u01b0\u1ee3c th\u1ed1ng k\u00ea m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c. \u0110\u1ed3ng th\u1eddi, trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p c\u1ea7n thi\u1ebft, b\u1ed9 ph\u1eadn t\u00e0i ch\u00ednh ph\u1ea3i c\u00f3 c\u1ea3nh b\u00e1o cho doanh nghi\u1ec7p \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p x\u1eed l\u00fd k\u1ecbp th\u1eddi.<\/li>\n<li><strong>N\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 t\u00e1c nghi\u1ec7p<\/strong>: N\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t v\u00e0 t\u00e1c nghi\u1ec7p c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua h\u1ec7 th\u1ed1ng m\u00e1y m\u00f3c, trang thi\u1ebft b\u1ecb, c\u00f4ng ngh\u1ec7 hay c\u1ea3 ngu\u1ed3n l\u1ef1c nh\u00e2n vi\u00ean.<\/li>\n<li><strong>Tr\u00ecnh \u0111\u1ed9 qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1<\/strong>: Vi\u1ec7c qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 c\u1ea7n \u0111\u1ea3m b\u1ea3o t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c n\u0103ng l\u1ef1c k\u1ef9 n\u0103ng c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ed3ng th\u1eddi, s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c ph\u00f2ng ban ph\u1ea3i nh\u1ecbp nh\u00e0ng \u0111\u1ec3 c\u00f3 th\u1ec3 gia t\u0103ng n\u0103ng su\u1ea5t c\u00f4ng vi\u1ec7c.<\/li>\n<li><strong>Kh\u1ea3 n\u0103ng nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n<\/strong>: \u0110\u1ec3 c\u00f3 th\u1ec3 duy tr\u00ec \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 v\u00e0o ho\u1ea1t \u0111\u1ed9ng Research &amp; Development. B\u1edfi \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p b\u1eaft k\u1ecbp nh\u1eefng xu h\u01b0\u1edbng hi\u1ec7n \u0111\u1ea1i, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 t\u1ea1o ra \u0111\u1ed9t ph\u00e1.<\/li>\n<\/ul>\n<figure id=\"attachment_35623\" aria-describedby=\"caption-attachment-35623\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/10\/moi-truong-ben-trong-4.jpg\" alt=\"ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng b\u00ean trong\" width=\"800\" height=\"429\" \/><figcaption id=\"caption-attachment-35623\" class=\"wp-caption-text\"><center><em><strong>Ph\u00e2n t\u00edch l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 m\u00f4i tr\u01b0\u1eddng b\u00ean trong.<\/strong><\/em><\/center><\/figcaption><\/figure>\n<h2><span id=\"Dac_diem_noi_bat_cua_moi_truong_noi_bo_doanh_nghiep\"><strong>\u0110\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a m\u00f4i tr\u01b0\u1eddng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p<\/strong><\/span><\/h2>\n<p><strong>M\u00f4i tr\u01b0\u1eddng b\u00ean trong doanh nghi\u1ec7p<\/strong> s\u1ebd n\u1ed5i b\u1eadt v\u1edbi nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n<h3><span id=\"Van_hoa_doanh_nghiep\"><strong>V\u0103n h\u00f3a doanh nghi\u1ec7p<\/strong><\/span><\/h3>\n<p>Trong m\u1ed9t doanh nghi\u1ec7p, nh\u1ea5t l\u00e0 nh\u1eefng \u0111\u01a1n v\u1ecb quy m\u00f4 l\u1edbn s\u1ebd t\u1eadp h\u1ee3p nh\u1eefng con ng\u01b0\u1eddi kh\u00e1c nhau v\u1ec1 tr\u00ecnh \u0111\u1ed9 v\u0103n h\u00f3a, chuy\u00ean m\u00f4n, quan h\u1ec7 x\u00e3 h\u1ed9i, m\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c, v\u00f9ng mi\u1ec1n hay t\u01b0 t\u01b0\u1edfng v\u0103n h\u00f3a,\u2026 Ch\u00ednh s\u1ef1 kh\u00e1c nhau n\u00e0y \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c r\u1ea5t \u0111a d\u1ea1ng, ph\u1ee9c t\u1ea1p.<\/p>\n<p>H\u01a1n n\u1eefa, s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft c\u1ee7a kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng, xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 4.0, to\u00e0n c\u1ea7u h\u00f3a \u0111\u00e3 v\u00e0 \u0111ang bu\u1ed9c c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o th\u00ec m\u1edbi c\u00f3 th\u1ec3 duy tr\u00ec, ph\u00e1t tri\u1ec3n. V\u1eady l\u00e0m sao \u0111\u1ec3 doanh nghi\u1ec7p tr\u1edf th\u00e0nh n\u01a1i t\u1eadp h\u1ee3p c\u0169ng nh\u01b0 ph\u00e1t huy \u0111\u01b0\u1ee3c c\u00e1c ngu\u1ed3n l\u1ef1c, l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed7i ng\u01b0\u1eddi?<\/p>\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p c\u1ea7n kh\u00f4ng ng\u1eebng n\u1ed7 l\u1ef1c, c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng, duy tr\u00ec \u0111\u01b0\u1ee3c m\u1ed9t n\u1ec1n v\u0103n h\u00f3a \u0111\u1eb7c tr\u01b0ng, ph\u00e1t huy t\u1ed1i \u0111a n\u0103ng l\u1ef1c c\u1ee7a c\u00e1 nh\u00e2n, t\u1eadp th\u1ec3. B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u00f2n c\u1ea7n th\u00fac \u0111\u1ea9y \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, l\u00e0m sao \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chung. V\u00e0 \u0111\u00e2y ch\u00ednh l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p.<\/p>\n<figure style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/10\/moi-truong-ben-trong-5.jpg\" alt=\"m\u00f4i tr\u01b0\u1eddng n\u1ed9i b\u1ed9\" width=\"800\" height=\"480\" \/><figcaption class=\"wp-caption-text\"><center><em><strong>V\u0103n h\u00f3a doanh nghi\u1ec7p.<\/strong><\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"Nguon_nhan_luc\"><strong>Ngu\u1ed3n nh\u00e2n l\u1ef1c<\/strong><\/span><\/h3>\n<p>Ngu\u1ed3n nh\u00e2n l\u1ef1c l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng trong m\u1ed7i doanh nghi\u1ec7p, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp t\u1edbi k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u1eady n\u00ean, \u0111\u1ec3 qu\u1ea3n tr\u1ecb ngu\u1ed3n nh\u00e2n l\u1ef1c c\u00f3 hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n:<\/p>\n<ul>\n<li>\u0110\u1ea7u ti\u00ean: doanh nghi\u1ec7p c\u1ea7n xem x\u00e9t t\u00ecnh h\u00ecnh lao \u0111\u1ed9ng trong th\u1ef1c t\u1ebf \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c nhu c\u1ea7u nh\u00e2n l\u1ef1c c\u1ee7a m\u00ecnh.<\/li>\n<li>Th\u1ee9 hai: tuy\u1ec3n d\u1ee5ng \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 n\u0103ng l\u1ef1c chuy\u00ean m\u00f4n, k\u1ef9 n\u0103ng, kinh nghi\u1ec7m ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed \u0111ang t\u00ecm ki\u1ebfm.<\/li>\n<li>Th\u1ee9 ba: ph\u00e2n c\u00f4ng nh\u00e2n s\u1ef1 m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd \u0111\u1ec3 khai th\u00e1c v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<li>Th\u1ee9 t\u01b0: trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, c\u1ea7n c\u00f3 nh\u1eefng ch\u00ednh s\u00e1ch \u0111\u00e3i ng\u1ed9 v\u00e0 ch\u1ebf \u0111\u1ed9 khen th\u01b0\u1edfng h\u1ee3p l\u00fd \u0111\u1ec3 \u0111\u1ed9ng vi\u00ean, khuy\u1ebfn kh\u00edch tinh th\u1ea7n l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean.<\/li>\n<\/ul>\n<h3><span id=\"Nguon_tai_chinh\"><strong>Ngu\u1ed3n t\u00e0i ch\u00ednh<\/strong><\/span><\/h3>\n<p>M\u1ed9t trong nh\u1eefng c\u01a1 s\u1edf \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u1ec1 quy m\u00f4 kinh doanh c\u0169ng nh\u01b0 \u0111\u1ea3m b\u1ea3o cho ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111\u01b0\u1ee3c di\u1ec5n ra b\u00ecnh th\u01b0\u1eddng l\u00e0 ngu\u1ed3n t\u00e0i ch\u00ednh. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn vi\u1ec7c c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ea7u t\u01b0, mua s\u1eafm v\u00e0 ph\u00e2n ph\u1ed1i hay kh\u00f4ng. Nh\u1eefng doanh nghi\u1ec7p c\u00f3 ti\u1ec1m l\u1ef1c v\u1ec1 t\u00e0i ch\u00ednh t\u1ed1t ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i h\u01a1n trong v\u1ea5n \u0111\u1ec1 ti\u1ebfp c\u1eadn, \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7, \u0111\u1ea7u t\u01b0 h\u1ec7 th\u1ed1ng trang thi\u1ebft b\u1ecb v\u00e0 n\u00e2ng cao c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng. \u0110i\u1ec1u n\u00e0y s\u1ebd t\u1ea1o l\u1ee3i th\u1ebf \u0111\u1ec3 doanh nghi\u1ec7p c\u1ee7ng c\u1ed1 \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Nh\u00ecn chung, t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh s\u1ebd li\u00ean quan \u0111\u1ebfn nh\u1eefng y\u1ebfu t\u1ed1 sau \u0111\u00e2y:<\/p>\n<ul>\n<li>Ngu\u1ed3n v\u1ed1n v\u00e0 kh\u1ea3 n\u0103ng huy \u0111\u1ed9ng v\u1ed1n<\/li>\n<li>T\u00ecnh h\u00ecnh ph\u00e2n b\u1ed1 v\u00e0 s\u1eed d\u1ee5ng c\u00e1c ngu\u1ed3n v\u1ed1n trong doanh nghi\u1ec7p<\/li>\n<li>Vi\u1ec7c ki\u1ec3m so\u00e1t c\u00e1c chi ph\u00ed<\/li>\n<li>C\u00e1c quan h\u1ec7 t\u00e0i ch\u00ednh v\u1edbi c\u00e1c b\u00ean h\u1eefu quan<\/li>\n<li>C\u00e1n c\u00e2n thanh to\u00e1n<\/li>\n<li>v.v\u2026<\/li>\n<\/ul>\n<figure id=\"attachment_35625\" aria-describedby=\"caption-attachment-35625\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/10\/moi-truong-ben-trong-6.jpg\" alt=\"ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng b\u00ean trong doanh nghi\u1ec7p\" width=\"800\" height=\"473\" \/><figcaption id=\"caption-attachment-35625\" class=\"wp-caption-text\"><center><em><strong>Ngu\u1ed3n t\u00e0i ch\u00ednh \u0111\u1ea3m b\u1ea3o ho\u1ea1t \u0111\u1ed9ng kinh doanh di\u1ec5n ra b\u00ecnh th\u01b0\u1eddng.<\/strong><\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"Nang_luc_san_xuat_kinh_doanh\"><strong>N\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t, kinh doanh<\/strong><\/span><\/h3>\n<p>N\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t, kinh doanh c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn th\u00f4ng qua c\u00e1c v\u1ea5n \u0111\u1ec1 l\u00e0:<\/p>\n<ul>\n<li>Quy m\u00f4 s\u1ea3n xu\u1ea5t c\u1ee7a t\u1ed5 ch\u1ee9c<\/li>\n<li>Vi\u1ec7c b\u1ed1 tr\u00ed, s\u1eafp x\u1ebfp d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t kinh doanh<\/li>\n<li>C\u00e1c k\u1ef9 thu\u1eadt, c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng<\/li>\n<li>H\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd, \u0111i\u1ec1u h\u00e0nh ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t, kinh doanh<\/li>\n<li>Chi ph\u00ed s\u1eed d\u1ee5ng cho ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh<\/li>\n<li>Ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/li>\n<\/ul>\n<h3><span id=\"Nang_luc_quan_tri\"><strong>N\u0103ng l\u1ef1c qu\u1ea3n tr\u1ecb<\/strong><\/span><\/h3>\n<p>N\u0103ng l\u1ef1c qu\u1ea3n tr\u1ecb c\u1ee7a <strong>m\u00f4i tr\u01b0\u1eddng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p<\/strong> n\u1ed5i b\u1eadt v\u1edbi 4 ch\u1ee9c n\u0103ng l\u00e0:<\/p>\n<ul>\n<li>Ho\u1ea1ch \u0111\u1ecbnh<\/li>\n<li>T\u1ed5 ch\u1ee9c<\/li>\n<li>\u0110i\u1ec1u khi\u1ec3n<\/li>\n<li>Ki\u1ec3m tra<\/li>\n<\/ul>\n<h3><span id=\"Nang_luc_nghien_cuu_va_phat_trien\"><strong>N\u0103ng l\u1ef1c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n<\/strong><\/span><\/h3>\n<p>Kh\u1ea3 n\u0103ng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 n\u0103ng l\u1ef1c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. N\u0103ng l\u1ef1c n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n \u1edf: kh\u1ea3 n\u0103ng c\u1ea3i ti\u1ebfn, \u1ee9ng d\u1ee5ng khoa h\u1ecdc, k\u1ef9 thu\u1eadt c\u00f4ng ngh\u1ec7 t\u00e2n ti\u1ebfn, hi\u1ec7n \u0111\u1ea1i,\u2026 trong c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m hay ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n<p>&nbsp;<\/p>\n<figure style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2021\/10\/moi-truong-ben-trong-7.jpg\" alt=\"ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p\" width=\"800\" height=\"490\" \/><figcaption class=\"wp-caption-text\"><center><em><strong>Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n gi\u00fap n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/strong><\/em><\/center><\/figcaption><\/figure>\n<h2><span id=\"Muc_tieu_khi_danh_gia_moi_truong_ben_trong_doanh_nghiep\"><strong>M\u1ee5c ti\u00eau khi \u0111\u00e1nh gi\u00e1 m\u00f4i tr\u01b0\u1eddng b\u00ean trong doanh nghi\u1ec7p<\/strong><\/span><\/h2>\n<p>C\u00f3 th\u1ec3 th\u1ea5y, m\u1ee5c ti\u00eau c\u1ee7a \u0111\u00e1nh gi\u00e1 <strong>m\u00f4i tr\u01b0\u1eddng n\u1ed9i b\u1ed9<\/strong>\u00a0l\u00e0 gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y gi\u00e0nh \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c \u0111\u00e1nh gi\u00e1 c\u00e0ng c\u1ee5 th\u1ec3, ch\u00ednh x\u00e1c th\u00ec doanh nghi\u1ec7p c\u00e0ng n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh c\u0169ng nh\u01b0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a b\u1ea3n th\u00e2n. T\u1eeb \u0111\u00f3, \u0111\u1ec1 xu\u1ea5t x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh t\u00ecnh th\u1ef1c t\u1ebf.<\/p>\n<p>Ngo\u00e0i ra, \u201cbi\u1ebft m\u00ecnh bi\u1ebft ta, tr\u0103m tr\u1eadn tr\u0103m th\u1eafng\u201d n\u00ean khi \u0111\u00e1nh gi\u00e1 <strong>m\u00f4i tr\u01b0\u1eddng b\u00ean trong<\/strong>, doanh nghi\u1ec7p c\u00f2n h\u01b0\u1edbng t\u1edbi thu th\u1eadp th\u00f4ng tin c\u1ee5 th\u1ec3, chi ti\u1ebft v\u1ec1 c\u00e1c \u0111\u1ed1i t\u00e1c, nh\u00e0 cung c\u1ea5p hay \u0111\u1ed1i th\u1ee7. \u0110i\u1ec1u n\u00e0y s\u1ebd h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi l\u00e0m kinh doanh r\u1ea5t nhi\u1ec1u trong vi\u1ec7c ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng ng\u00e0nh, nh\u1eb1m \u0111\u01b0a ra nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p v\u1edbi xu th\u1ebf x\u00e3 h\u1ed9i.<\/p>\n<p>B\u00e0i vi\u1ebft tr\u00ean \u0111\u00e2y c\u1ee7a <strong><a href=\"https:\/\/jobsgo.vn\/\">JobsGO<\/a><\/strong> \u0111\u00e3 cung c\u1ea5p \u0111\u1ebfn b\u1ea1n \u0111\u1ecdc th\u00f4ng tin v\u1ec1 <strong>c\u00e1c y\u1ebfu t\u1ed1\u00a0m\u00f4i tr\u01b0\u1eddng b\u00ean trong doanh nghi\u1ec7p<\/strong>. Hy v\u1ecdng r\u1eb1ng c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng, ph\u00e1t huy c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y th\u1eadt t\u1ed1t, t\u1ea1o n\u00ean v\u1ecb th\u1ebf v\u1eefng ch\u1eafc cho th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>4.5\/5 &#8211; (2 votes) \u0110\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p, \u0111\u1ec3 c\u00f3 th\u1ec3 duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n th\u00ec m\u00f4i tr\u01b0\u1eddng b\u00ean trong \u0111\u00f3ng vai tr\u00f2 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng. V\u1eady c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong n\u00e0o \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh&#8230;<\/p>\n","protected":false},"author":43,"featured_media":34847,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"m\u00f4i tr\u01b0\u1eddng b\u00ean trong","_yoast_wpseo_title":"M\u00f4i tr\u01b0\u1eddng b\u00ean trong doanh nghi\u1ec7p: \u0110\u1eb7c \u0111i\u1ec3m & C\u00e1ch \u0111\u00e1nh gi\u00e1 - JobsGO Blog","_yoast_wpseo_metadesc":"M\u00f4i tr\u01b0\u1eddng b\u00ean trong doanh nghi\u1ec7p g\u1ed3m c\u00e1c v\u1ea5n \u0111\u1ec1, s\u1ef1 ki\u1ec7n, xu h\u01b0\u1edbng,\u2026 n\u1eb1m trong ranh gi\u1edbi c\u1ee7a doanh nghi\u1ec7p. V\u1eady ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p l\u00e0 g\u00ec?","_yoast_wpseo_focus_keyphrase":"","faq":"","nganh_nghe_chuc_vu_lien_quan":["Nh\u00e2n Vi\u00ean V\u0103n Ph\u00f2ng"]},"categories":[3144,3,3028],"tags":[],"yoast_head":"\n<title>M\u00f4i tr\u01b0\u1eddng b\u00ean trong doanh nghi\u1ec7p: \u0110\u1eb7c \u0111i\u1ec3m &amp; C\u00e1ch \u0111\u00e1nh gi\u00e1 - JobsGO Blog<\/title>\n<meta name=\"description\" content=\"M\u00f4i tr\u01b0\u1eddng b\u00ean trong doanh nghi\u1ec7p g\u1ed3m c\u00e1c v\u1ea5n \u0111\u1ec1, s\u1ef1 ki\u1ec7n, xu h\u01b0\u1edbng,\u2026 n\u1eb1m trong ranh gi\u1edbi c\u1ee7a doanh nghi\u1ec7p. V\u1eady ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng n\u1ed9i b\u1ed9 doanh nghi\u1ec7p l\u00e0 g\u00ec?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jobsgo.vn\/blog\/moi-truong-ben-trong-doanh-nghiep\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00f4i tr\u01b0\u1eddng b\u00ean trong doanh nghi\u1ec7p: \u0110\u1eb7c \u0111i\u1ec3m &amp; C\u00e1ch \u0111\u00e1nh gi\u00e1 - JobsGO Blog\" \/>\n<meta property=\"og:description\" content=\"M\u00f4i tr\u01b0\u1eddng b\u00ean trong doanh nghi\u1ec7p g\u1ed3m c\u00e1c v\u1ea5n \u0111\u1ec1, s\u1ef1 ki\u1ec7n, xu h\u01b0\u1edbng,\u2026 n\u1eb1m trong ranh gi\u1edbi c\u1ee7a doanh nghi\u1ec7p. 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