{"id":23756,"date":"2021-11-26T11:25:18","date_gmt":"2021-11-26T04:25:18","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=23756"},"modified":"2022-06-30T17:47:57","modified_gmt":"2022-06-30T10:47:57","slug":"kpi-cho-vi-tri-truong-phong-marketing","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/kpi-cho-vi-tri-truong-phong-marketing\/","title":{"rendered":"C\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng KPI cho v\u1ecb tr\u00ed tr\u01b0\u1edfng ph\u00f2ng Marketing"},"content":{"rendered":"\n
Ph\u00f2ng Marketing gi\u1eef vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong doanh nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u b\u1ed9 ph\u1eadn n\u00e0y c\u00f3 n\u0103ng l\u1ef1c s\u1ebd quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch truy\u1ec1n th\u1ed1ng – ti\u1ebfp th\u1ecb c\u1ef1c l\u1edbn. \u0110\u1ec3 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c, c\u1ea7n s\u1eed d\u1ee5ng KPI cho v\u1ecb tr\u00ed tr\u01b0\u1edfng ph\u00f2ng Marketing. Trong KPI n\u00e0y c\u00f3 nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0o, c\u00e1ch x\u00e2y d\u1ef1ng ra sao? C\u00f9ng \u0111\u1ecdc chia s\u1ebb c\u1ee7a JobsGo trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/span><\/i><\/span><\/p>\n M\u1ee5c l\u1ee5c<\/p> KPI l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd x\u00e2y d\u1ef1ng cho nh\u00e2n vi\u00ean, trong \u0111\u00f3 c\u00f3 c\u1ea3 tr\u01b0\u1edfng ph\u00f2ng Marketing. N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ho\u00e0n th\u00e0nh v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u b\u1ed9 ph\u1eadn Marketing trong doanh nghi\u1ec7p.<\/span><\/p>\n KPI cho v\u1ecb tr\u00ed tr\u01b0\u1edfng ph\u00f2ng Marketing r\u1ea5t quan tr\u1ecdng. N\u00f3 gi\u00fap h\u1ecd bi\u1ebft \u0111\u01b0\u1ee3c b\u1ea3n th\u00e2n ph\u1ea3i ho\u00e0n th\u00e0nh nh\u1eefng ch\u1ec9 ti\u00eau nh\u01b0 th\u1ebf n\u00e0o. \u0110\u1ed3ng th\u1eddi c\u0169ng gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c nh\u1ea5t v\u1ec1 n\u0103ng l\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean. Th\u00f4ng qua \u0111\u00f3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00f4ng ty.<\/span><\/p>\n KPI d\u00e0nh cho tr\u01b0\u1edfng ph\u00f2ng Marketing s\u1ebd c\u00f3 s\u1ef1 kh\u00e1c nhau \u1edf m\u1ed7i doanh nghi\u1ec7p. T\u00f9y t\u1eebng l\u0129nh v\u1ef1c c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng m\u00e0 nh\u00e0 qu\u1ea3n l\u00fd, nh\u00e0 l\u00e3nh \u0111\u1ea1o s\u1ebd x\u00e2y d\u1ef1ng c\u00e1c ch\u1ec9 s\u1ed1 ph\u00f9 h\u1ee3p nh\u1ea5t, \u0111\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c v\u00e0 khai th\u00e1c t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a h\u1ecd. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c ch\u1ec9 s\u1ed1 KPI cho v\u1ecb tr\u00ed n\u00e0y c\u1ea7n r\u00f5 r\u00e0ng, c\u1ee5 th\u1ec3 v\u00e0 minh b\u1ea1ch. N\u00f3 ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng \u201ct\u00e0i li\u1ec7u\u201d nh\u1eb1m \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c c\u1ee7a tr\u01b0\u1edfng ph\u00f2ng Marketing, th\u00f4ng qua \u0111\u00f3 x\u00e9t t\u0103ng l\u01b0\u01a1ng, th\u0103ng ti\u1ebfn trong c\u00f4ng vi\u1ec7c.<\/span><\/p>\n V\u1eady, KPI cho tr\u01b0\u1edfng ph\u00f2ng Marketing \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0o? C\u00f9ng \u0111\u1ecdc chia s\u1ebb trong ph\u1ea7n ti\u1ebfp theo nh\u00e9!<\/span><\/p>\n \ud83d\udc49 Xem th\u00eam: <\/i><\/b>5 b\u01b0\u1edbc x\u00e2y d\u1ef1ng KPI cho nh\u00e2n vi\u00ean kinh doanh<\/i><\/b><\/a><\/span><\/span><\/p>\n KPI cho v\u1ecb tr\u00ed tr\u01b0\u1edfng ph\u00f2ng Marketing ti\u00eau bi\u1ec3u s\u1ebd c\u00f3 nh\u1eefng ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 nh\u01b0 sau:<\/span><\/p>\n Nh\u00e0 qu\u1ea3n l\u00fd s\u1ebd d\u1ef1a v\u00e0o nh\u1eefng ch\u1ec9 s\u1ed1 tr\u00ean \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c v\u00e0 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a tr\u01b0\u1edfng ph\u00f2ng Marketing. Nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ec9 s\u1ed1 cao s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 t\u0103ng l\u01b0\u01a1ng v\u00e0 th\u0103ng ti\u1ebfn. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu nh\u1eefng \u0111\u00e1nh gi\u00e1 qua ch\u1ec9 s\u1ed1 tr\u00ean kh\u00f4ng hi\u1ec7u qu\u1ea3 th\u00ec r\u1ea5t c\u00f3 th\u1ec3 c\u00e1c b\u1ea1n s\u1ebd b\u1ecb \u201cthay ng\u01b0\u1eddi\u201d.\u00a0<\/span><\/p>\nKPI cho v\u1ecb tr\u00ed tr\u01b0\u1edfng ph\u00f2ng Marketing c\u00f3 quan tr\u1ecdng kh\u00f4ng?<\/b><\/span><\/span><\/h2>\n
C\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 x\u00e2y d\u1ef1ng KPI cho v\u1ecb tr\u00ed tr\u01b0\u1edfng ph\u00f2ng Marketing<\/b><\/span><\/span><\/h2>\n
\n