{"id":27026,"date":"2024-07-16T10:30:17","date_gmt":"2024-07-16T03:30:17","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=27026"},"modified":"2024-11-01T10:23:31","modified_gmt":"2024-11-01T03:23:31","slug":"big-idea-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/big-idea-la-gi\/","title":{"rendered":"Big Idea L\u00e0 G\u00ec? C\u00e1ch X\u00e2y D\u1ef1ng Big Idea Trong Chi\u1ebfn D\u1ecbch Marketing"},"content":{"rendered":"\n
Trong c\u00e1c <\/em>chi\u1ebfn d\u1ecbch Marketing<\/em><\/strong><\/a> hi\u1ec7n nay, n\u1ebfu nh\u01b0 Insight l\u00e0 v\u1ea5n \u0111\u1ec1 khi\u1ebfn nhi\u1ec1u nh\u00e3n h\u00e0ng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c t\u00ecm ki\u1ebfm, x\u00e1c \u0111\u1ecbnh th\u00ec Big Idea gi\u1ed1ng nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p. V\u1eady <\/em>Big Idea l\u00e0 g\u00ec<\/em><\/strong><\/a>? C\u00e1c b\u01b0\u1edbc ph\u00e1t tri\u1ec3n Big Idea hi\u1ec7u qu\u1ea3 bao g\u1ed3m nh\u1eefng g\u00ec, h\u00e3y theo d\u00f5i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 c\u00f3 th\u1ec3 c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi nh\u00e9.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> Big Idea l\u00e0 g\u00ec<\/strong><\/a>? Big Idea c\u00f3 ngh\u0129a l\u00e0 \u00fd t\u01b0\u1edfng l\u1edbn, l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m c\u1ed1t l\u00f5i trong l\u0129nh v\u1ef1c s\u00e1ng t\u1ea1o v\u00e0 ti\u1ebfp th\u1ecb. \u0110\u00f3 l\u00e0 m\u1ed9t \u00fd t\u01b0\u1edfng \u0111\u1ed9t ph\u00e1, \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00f3 t\u00ednh \u1ea3nh h\u01b0\u1edfng cao, c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong c\u00e1ch ng\u01b0\u1eddi ta nh\u00ecn nh\u1eadn m\u1ed9t v\u1ea5n \u0111\u1ec1 ho\u1eb7c s\u1ea3n ph\u1ea9m.<\/p><\/blockquote>\n Big Idea th\u01b0\u1eddng v\u01b0\u1ee3t ra ngo\u00e0i khu\u00f4n kh\u1ed5 th\u00f4ng th\u01b0\u1eddng, k\u1ebft n\u1ed1i \u0111\u01b0\u1ee3c v\u1edbi c\u1ea3m x\u00fac c\u1ee7a kh\u00e1n gi\u1ea3 v\u00e0 c\u00f3 ti\u1ec1m n\u0103ng lan t\u1ecfa r\u1ed9ng r\u00e3i. Trong qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb, m\u1ed9t Big Idea c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch, t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t slogan hay h\u00ecnh \u1ea3nh b\u1eaft m\u1eaft, m\u00e0 l\u00e0 m\u1ed9t t\u01b0 duy s\u00e1ng t\u1ea1o c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 ph\u00e1t tri\u1ec3n trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau.<\/p>\n Xem th\u00eam: Marketing L\u00e0 G\u00ec?<\/a><\/strong><\/p>\n Vai tr\u00f2 c\u1ee7a Big Idea l\u00e0 g\u00ec<\/strong>? C\u00f3 th\u1ec3 n\u00f3i, Big Idea ch\u00ednh l\u00e0 \u201ctr\u00e1i tim\u201d c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch. B\u1edfi t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec1u \u0111\u01b0\u1ee3c tri\u1ec3n khai nh\u01b0 m\u1ed9t qu\u1ef9 \u0111\u1ea1o v\u00f2ng tr\u00f2n, nh\u1eb1m truy\u1ec1n t\u1ea3i m\u1ed9t th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng xuy\u00ean su\u1ed1t, nh\u1ea5t qu\u00e1n. Nh\u1edd c\u00f3 Big Idea, ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng s\u1ebd x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec1u m\u00e0 \u0111i\u1ec1u m\u00e0 m\u00ecnh mong mu\u1ed1n kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh l\u00e0 g\u00ec. T\u1eeb \u0111\u00f3, x\u00e2y d\u1ef1ng, \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng v\u00e0o nh\u1eadn th\u1ee9c, tr\u00ed nh\u1edb c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra. C\u1ee5 th\u1ec3, vai tr\u00f2 \u0111\u00f3 th\u1ec3 hi\u1ec7n \u1edf nh\u1eefng kh\u00eda c\u1ea1nh sau:<\/p>\n Big Idea \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. Trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ea1nh tranh, n\u01a1i h\u00e0ng lo\u1ea1t s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 nhau c\u00f9ng t\u1ed3n t\u1ea1i, m\u1ed9t Big Idea \u0111\u1ed9c \u0111\u00e1o c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt. N\u00f3 t\u1ea1o ra m\u1ed9t v\u1ecb th\u1ebf ri\u00eang bi\u1ec7t trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n v\u00e0 ghi nh\u1edb.<\/p>\n Th\u00f4ng qua Big Idea, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, l\u1ee3i \u00edch \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh m\u1ea1nh m\u1ebd v\u00e0 b\u1ec1n v\u1eefng trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n Big Idea nh\u01b0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh cho to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch marketing. N\u00f3 l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00e0 l\u00e0 tr\u1ee5c xoay cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb Big Idea, c\u00e1c nh\u00e0 marketing c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n nhi\u1ec1u \u00fd t\u01b0\u1edfng ph\u1ee5, t\u1ea1o ra n\u1ed9i dung \u0111a d\u1ea1ng v\u00e0 phong ph\u00fa cho c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n trong th\u00f4ng \u0111i\u1ec7p marketing, gi\u00fap t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng v\u00e0 t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng b\u1ed9 trong nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n Big Idea th\u01b0\u1eddng v\u01b0\u1ee3t ra ngo\u00e0i vi\u1ec7c ch\u1ec9 \u0111\u01a1n thu\u1ea7n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5, m\u00e0 c\u00f2n ch\u1ea1m \u0111\u1ebfn nh\u1eefng gi\u00e1 tr\u1ecb, \u01b0\u1edbc m\u01a1, nhu c\u1ea7u s\u00e2u s\u1eafc c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. B\u1eb1ng c\u00e1ch n\u00e0y, Big Idea c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng c\u1ea3m, g\u1ee3i l\u00ean c\u1ea3m x\u00fac t\u00edch c\u1ef1c, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 g\u1eafn b\u00f3 l\u00e2u d\u00e0i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng. Khi m\u1ed9t Big Idea th\u1ef1c s\u1ef1 ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim ng\u01b0\u1eddi ti\u00eau d\u00f9ng, n\u00f3 c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 trung th\u00e0nh v\u00e0 \u1ee7ng h\u1ed9 b\u1ec1n v\u1eefng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n M\u1ed9t Big Idea c\u1ea7n bao g\u1ed3m nhi\u1ec1u y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd v\u00e0 l\u00e2u d\u00e0i.<\/p>\n M\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ecdi Big Idea th\u00e0nh c\u00f4ng. N\u00f3 x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua chi\u1ebfn d\u1ecbch marketing. M\u1ee5c ti\u00eau n\u00e0y c\u1ea7n ph\u1ea3i c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, kh\u1ea3 thi, ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 th\u1eddi h\u1ea1n. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng, hay thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a c\u00f4ng ch\u00fang v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3. M\u1ed9t m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch r\u00f5 r\u00e0ng s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng cho to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n Big Idea, \u0111\u1ea3m b\u1ea3o m\u1ecdi n\u1ed7 l\u1ef1c s\u00e1ng t\u1ea1o \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/p>\n Slogan th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a Big Idea. \u0110\u00e2y l\u00e0 c\u00e2u n\u00f3i ng\u1eafn g\u1ecdn, d\u1ec5 nh\u1edb m\u00e0 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c c\u1ed1t l\u00f5i c\u1ee7a th\u00f4ng \u0111i\u1ec7p m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n t\u1ea3i. M\u1ed9t slogan hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t c\u00e2u qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n ph\u1ea3i ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 l\u1eddi h\u1ee9a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 c\u1ea7n ph\u1ea3i \u0111\u1ee7 \u1ea5n t\u01b0\u1ee3ng \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 nh\u1edb v\u00e0 l\u1eb7p l\u1ea1i, \u0111\u1ed3ng th\u1eddi \u0111\u1ee7 s\u00e2u s\u1eafc \u0111\u1ec3 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac. Slogan l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap Big Idea d\u1ec5 d\u00e0ng lan truy\u1ec1n v\u00e0 ghi d\u1ea5u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap Big Idea tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng v\u00e0 g\u1ea7n g\u0169i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. N\u00f3 bao g\u1ed3m nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n th\u1ec3 hi\u1ec7n, nh\u01b0 n\u0103ng \u0111\u1ed9ng, \u0111\u00e1ng tin c\u1eady, s\u00e1ng t\u1ea1o hay sang tr\u1ecdng. T\u00ednh c\u00e1ch n\u00e0y c\u1ea7n ph\u1ea3i nh\u1ea5t qu\u00e1n trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb ng\u00f4n ng\u1eef s\u1eed d\u1ee5ng cho \u0111\u1ebfn h\u00ecnh \u1ea3nh v\u00e0 \u00e2m thanh. M\u1ed9t t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap Big Idea d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 g\u1eafn k\u1ebft l\u00e2u d\u00e0i.<\/p>\n Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1eadp h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 th\u1ecb gi\u00e1c v\u00e0 c\u1ea3m quan gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn ra, nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. Trong m\u1ed9t Big Idea, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u00e0 l\u00e2u d\u00e0i. N\u00f3 bao g\u1ed3m logo, m\u00e0u s\u1eafc, ki\u1ec3u ch\u1eef, h\u00ecnh \u1ea3nh v\u00e0 \u00e2m thanh \u0111\u1eb7c tr\u01b0ng. C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn \u0111\u1ec3 ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c tinh th\u1ea7n c\u1ee7a Big Idea, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra s\u1ef1 nh\u1ea5t qu\u00e1n xuy\u00ean su\u1ed1t chi\u1ebfn d\u1ecbch. M\u1ed9t nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh s\u1ebd gi\u00fap Big Idea d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c nh\u1eadn ra v\u00e0 ghi nh\u1edb trong m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng \u0111a d\u1ea1ng, ph\u1ee9c t\u1ea1p.<\/p>\n S\u1ef1 m\u1edbi l\u1ea1 v\u00e0 \u0111\u1ed9c \u0111\u00e1o l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap Big Idea n\u1ed5i b\u1eadt gi\u1eefa h\u00e0ng lo\u1ea1t th\u00f4ng \u0111i\u1ec7p marketing kh\u00e1c. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed9t ph\u00e1 trong c\u00e1ch th\u1ee9c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p.<\/p>\n M\u1ed9t Big Idea th\u1ef1c s\u1ef1 \u0111\u1ed9c \u0111\u00e1o c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ho\u00e0n to\u00e0n m\u1edbi \u0111\u1ed1i v\u1edbi m\u1ed9t v\u1ea5n \u0111\u1ec1 quen thu\u1ed9c, m\u1ed9t g\u00f3c nh\u00ecn b\u1ea5t ng\u1edd v\u1ec1 s\u1ea3n ph\u1ea9m hay m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c t\u01b0\u01a1ng t\u00e1c \u0111\u1ed9c \u0111\u00e1o v\u1edbi kh\u00e1ch h\u00e0ng. S\u1ef1 m\u1edbi l\u1ea1 n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 c\u00f2n t\u1ea1o ra hi\u1ec7u \u1ee9ng lan truy\u1ec1n, khi\u1ebfn Big Idea d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c chia s\u1ebb v\u00e0 th\u1ea3o lu\u1eadn.<\/p>\n Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 s\u1ef1 m\u1edbi l\u1ea1 v\u00e0 \u0111\u1ed9c \u0111\u00e1o n\u00e0y ph\u1ea3i g\u1eafn li\u1ec1n v\u1edbi b\u1ea3n ch\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n >>>Xem th\u00eam: Portfolio l\u00e0 g\u00ec<\/a><\/strong>?<\/span><\/p>\n \u0110\u1ec3 t\u1ea1o ra m\u1ed9t Big Idea hi\u1ec7u qu\u1ea3, c\u1ea7n ph\u1ea3i xem x\u00e9t v\u00e0 t\u1eadn d\u1ee5ng nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh h\u00ecnh th\u00e0nh Big Idea m\u00e0 c\u00f2n quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a n\u00f3 trong vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 chi ti\u1ebft v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn Big Idea:<\/p>\n Target audience (\u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau) l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a Big Idea. \u0110\u00e2y l\u00e0 nh\u00f3m ng\u01b0\u1eddi m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ti\u1ebfp c\u1eadn v\u00e0 t\u00e1c \u0111\u1ed9ng th\u00f4ng qua chi\u1ebfn d\u1ecbch marketing. Vi\u1ec7c hi\u1ec3u r\u00f5 \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd, h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng. N\u00f3 gi\u00fap \u0111\u1ecbnh h\u00ecnh ng\u00f4n ng\u1eef, h\u00ecnh \u1ea3nh v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p cho Big Idea.<\/p>\n M\u1ed9t Big Idea th\u00e0nh c\u00f4ng ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd, t\u1ea1o s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng t\u1eeb \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. C\u00e0ng hi\u1ec3u r\u00f5 target audience, Big Idea c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra.<\/p>\n Insight hay hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a Big Idea. \u0110\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin s\u00e2u s\u1eafc, kh\u00f4ng hi\u1ec3n nhi\u00ean v\u1ec1 nhu c\u1ea7u, \u0111\u1ed9ng l\u1ef1c v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed9t insight m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ea1o ra k\u1ebft n\u1ed1i c\u1ea3m x\u00fac gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng. N\u00f3 gi\u00fap Big Idea ch\u1ea1m \u0111\u1ebfn nh\u1eefng \u0111i\u1ec3m nh\u1ea1y c\u1ea3m, gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 ti\u1ec1m \u1ea9n m\u00e0 c\u00f3 th\u1ec3 ngay c\u1ea3 kh\u00e1ch h\u00e0ng c\u0169ng ch\u01b0a nh\u1eadn ra. Vi\u1ec7c kh\u00e1m ph\u00e1 v\u00e0 t\u1eadn d\u1ee5ng nh\u1eefng insight \u0111\u1ed9c \u0111\u00e1o c\u00f3 th\u1ec3 gi\u00fap Big Idea n\u1ed5i b\u1eadt gi\u1eefa h\u00e0ng lo\u1ea1t th\u00f4ng \u0111i\u1ec7p marketing kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n \u0110\u00e2y ch\u00ednh l\u00e0 b\u1ed1i c\u1ea3nh, n\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1ch Big Idea \u0111\u01b0\u1ee3c ti\u1ebfp nh\u1eadn v\u00e0 hi\u1ec3u. B\u1ed1i c\u1ea3nh bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 th\u1eddi \u0111i\u1ec3m, \u0111\u1ecba \u0111i\u1ec3m, t\u00ecnh h\u00ecnh x\u00e3 h\u1ed9i, v\u0103n h\u00f3a v\u00e0 xu h\u01b0\u1edbng \u0111\u01b0\u01a1ng \u0111\u1ea1i. M\u1ed9t Big Idea c\u1ea7n ph\u1ea3i ph\u00f9 h\u1ee3p v\u00e0 ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c b\u1ed1i c\u1ea3nh m\u00e0 n\u00f3 xu\u1ea5t hi\u1ec7n. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o t\u00ednh th\u1eddi s\u1ef1 v\u00e0 s\u1ef1 li\u00ean quan c\u1ee7a th\u00f4ng \u0111i\u1ec7p.<\/p>\n \u0110\u1ed3ng th\u1eddi, vi\u1ec7c hi\u1ec3u r\u00f5 b\u1ed1i c\u1ea3nh c\u0169ng gi\u00fap tr\u00e1nh nh\u1eefng sai l\u1ea7m c\u00f3 th\u1ec3 g\u00e2y tranh c\u00e3i ho\u1eb7c hi\u1ec3u l\u1ea7m. Big Idea c\u00f3 kh\u1ea3 n\u0103ng t\u1eadn d\u1ee5ng b\u1ed1i c\u1ea3nh m\u1ed9t c\u00e1ch th\u00f4ng minh s\u1ebd c\u00f3 c\u01a1 h\u1ed9i t\u1ea1o ra t\u00e1c \u0111\u1ed9ng l\u1edbn h\u01a1n v\u00e0 d\u1ec5 d\u00e0ng lan truy\u1ec1n trong c\u1ed9ng \u0111\u1ed3ng.<\/p>\n Storytelling l\u00e0 ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n – c\u00f4ng c\u1ee5 gi\u00fap Big Idea tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng v\u00e0 d\u1ec5 nh\u1edb. M\u1ed9t c\u00e2u chuy\u1ec7n hay c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ph\u1ee9c t\u1ea1p m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng c\u1ea3m v\u00e0 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1n gi\u1ea3.<\/p>\n Trong context c\u1ee7a Big Idea, storytelling kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf vi\u1ec7c k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u01a1n l\u1ebb, m\u00e0 c\u00f2n bao g\u1ed3m c\u1ea3 vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed1t truy\u1ec7n xuy\u00ean su\u1ed1t cho th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra s\u1ef1 nh\u1ea5t qu\u00e1n trong m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb qu\u1ea3ng c\u00e1o cho \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m. M\u1ed9t Big Idea \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi storytelling t\u1ed1t s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u1eeb ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n Visual Communication (truy\u1ec1n th\u00f4ng h\u00ecnh \u1ea3nh) \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c truy\u1ec1n t\u1ea3i Big Idea m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. Trong th\u1eddi \u0111\u1ea1i th\u00f4ng tin b\u00f9ng n\u1ed5, h\u00ecnh \u1ea3nh c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nhanh h\u01a1n so v\u1edbi v\u0103n b\u1ea3n.<\/p>\n Visual communication bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 m\u00e0u s\u1eafc, h\u00ecnh \u1ea3nh, bi\u1ec3u t\u01b0\u1ee3ng, typography v\u00e0 layout. Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn \u0111\u1ec3 ph\u1ea3n \u00e1nh tinh th\u1ea7n c\u1ee7a Big Idea v\u00e0 t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c visual communication hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 gi\u00fap Big Idea d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c nh\u1eadn ra v\u00e0 ghi nh\u1edb, m\u00e0 c\u00f2n t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng lan truy\u1ec1n c\u1ee7a n\u00f3 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng s\u1ed1.<\/p>\n \u0110\u1eb7c bi\u1ec7t trong th\u1eddi \u0111\u1ea1i c\u1ee7a social media, m\u1ed9t Big Idea v\u1edbi visual communication \u1ea5n t\u01b0\u1ee3ng c\u00f3 th\u1ec3 nhanh ch\u00f3ng tr\u1edf th\u00e0nh viral v\u00e0 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng l\u1edbn.<\/p>\n Xem th\u00eam: Tagline l\u00e0 g\u00ec trong chi\u1ebfn d\u1ecbch Marketing?<\/a><\/strong><\/p>\n M\u1ed9t Big Idea th\u1ef1c s\u1ef1 xu\u1ea5t s\u1eafc kh\u00f4ng ch\u1ec9 s\u00e1ng t\u1ea1o m\u00e0 c\u00f2n ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhi\u1ec1u ti\u00eau ch\u00ed quan tr\u1ecdng. C\u1ee5 th\u1ec3 \u0111\u00f3 l\u00e0:<\/p>\n Big Idea t\u1ed1t ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ph\u1ee9c t\u1ea1p m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 hi\u1ec3u. N\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c di\u1ec5n \u0111\u1ea1t m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn, s\u00fac t\u00edch, tr\u00e1nh s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef ph\u1ee9c t\u1ea1p hay thu\u1eadt ng\u1eef chuy\u00ean ng\u00e0nh. S\u1ef1 \u0111\u01a1n gi\u1ea3n n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap Big Idea d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c ti\u1ebfp nh\u1eadn b\u1edfi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, m\u00e0 c\u00f2n t\u0103ng kh\u1ea3 n\u0103ng ghi nh\u1edb v\u00e0 lan truy\u1ec1n.<\/p>\n M\u1ed9t Big Idea c\u00e0ng \u0111\u01a1n gi\u1ea3n, d\u1ec5 hi\u1ec3u s\u1ebd c\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd v\u00e0 l\u00e2u d\u00e0i trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong th\u1eddi \u0111\u1ea1i th\u00f4ng tin b\u00f9ng n\u1ed5, khi m\u00e0 s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3 ng\u00e0y c\u00e0ng b\u1ecb ph\u00e2n t\u00e1n.<\/p>\n1. Big Idea L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
2. Vai Tr\u00f2 C\u1ee7a Big Idea L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
2.1 T\u1ea1o S\u1ef1 Kh\u00e1c Bi\u1ec7t Cho Th\u01b0\u01a1ng Hi\u1ec7u<\/strong><\/span><\/h3>\n
2.2 T\u1ea1o \u0110\u1ed9ng L\u1ef1c Cho Chi\u1ebfn D\u1ecbch Marketing<\/strong><\/span><\/h3>\n
2.3 K\u1ebft N\u1ed1i C\u1ea3m X\u00fac V\u1edbi Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h3>\n
3. M\u1ed9t Big Idea C\u1ea7n C\u00f3 Nh\u1eefng G\u00ec?<\/strong><\/span><\/h2>\n
3.1 M\u1ee5c Ti\u00eau Chi\u1ebfn D\u1ecbch<\/strong><\/span><\/h3>\n
3.2 Slogan Th\u01b0\u01a1ng Hi\u1ec7u<\/strong><\/span><\/h3>\n
3.3 T\u00ednh C\u00e1ch Th\u01b0\u01a1ng Hi\u1ec7u<\/strong><\/span><\/h3>\n
3.4 Nh\u1eadn Di\u1ec7n Th\u01b0\u01a1ng Hi\u1ec7u<\/strong><\/span><\/h3>\n
3.5 S\u1ef1 M\u1edbi L\u1ea1, \u0110\u1ed9c \u0110\u00e1o<\/strong><\/span><\/h3>\n
4. C\u00e1c Y\u1ebfu T\u1ed1 \u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn Big Idea<\/strong><\/span><\/h2>\n
4.1 Target Audience<\/strong><\/span><\/h3>\n
4.2 Insight<\/strong><\/span><\/h3>\n
4.3 Context<\/strong><\/span><\/h3>\n
4.4 Storytelling<\/strong><\/span><\/h3>\n
4.5 Visual Communication<\/strong><\/span><\/h3>\n
5. Ti\u00eau Ch\u00ed \u0110\u00e1nh Gi\u00e1 M\u1ed9t Big Idea T\u1ed1t<\/strong><\/span><\/h2>\n
5.1 \u0110\u01a1n Gi\u1ea3n, Ng\u1eafn G\u1ecdn, D\u1ec5 Hi\u1ec3u<\/strong><\/span><\/h3>\n