{"id":27106,"date":"2024-04-22T17:01:31","date_gmt":"2024-04-22T10:01:31","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=27106"},"modified":"2025-03-25T10:52:07","modified_gmt":"2025-03-25T03:52:07","slug":"cac-dang-content-marketing","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/cac-dang-content-marketing\/","title":{"rendered":"10 D\u1ea1ng Content Marketing Ph\u1ed5 Bi\u1ebfn B\u1ea1n Kh\u00f4ng N\u00ean B\u1ecf Qua"},"content":{"rendered":"\n
Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 b\u00f9ng n\u1ed5 nh\u01b0 hi\u1ec7n nay, Content Marketing \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n. V\u1edbi s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 nhu c\u1ea7u th\u00f4ng tin ng\u00e0y c\u00e0ng cao c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, vi\u1ec7c l\u1ef1a ch\u1ecdn <\/em>c\u00e1c d\u1ea1ng Content Marketing<\/em><\/strong><\/a> ph\u00f9 h\u1ee3p l\u00e0 ch\u00eca kh\u00f3a d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng. Trong b\u00e0i vi\u1ebft n\u00e0y, JobsGO s\u1ebd li\u1ec7t k\u00ea 10 d\u1ea1ng Content Marketing ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay, b\u1ea1n h\u00e3y \u0111\u1ecdc v\u00e0 tham kh\u1ea3o nh\u00e9.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> Content Marketing<\/strong> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 nh\u1eb1m t\u1ea1o ra v\u00e0 chia s\u1ebb n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, ph\u00f9 h\u1ee3p cho \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. M\u1ee5c \u0111\u00edch c\u1ee7a Content Marketing l\u00e0 \u0111\u1ec3 thu h\u00fat v\u00e0 duy tr\u00ec s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1ed3ng th\u1eddi th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng.<\/p><\/blockquote>\n C\u1ee5 th\u1ec3, Content Marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i v\u00e0 b\u1ec1n v\u1eefng. Thay v\u00ec qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5, Content Marketing t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra v\u00e0 chia s\u1ebb n\u1ed9i dung h\u1eefu \u00edch, \u0111\u00e1ng tin c\u1eady v\u00e0 li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. N\u1ed9i dung n\u00e0y c\u00f3 th\u1ec3 l\u00e0 b\u00e0i vi\u1ebft, video, podcast, h\u00ecnh \u1ea3nh, nghi\u00ean c\u1ee9u ho\u1eb7c b\u1ea5t k\u1ef3 t\u00e0i li\u1ec7u n\u00e0o mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/p>\n Khi kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u00e0 tin t\u01b0\u1edfng h\u01a1n v\u00e0o th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng mua h\u00e0ng v\u00e0 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Content Marketing kh\u00f4ng ch\u1ec9 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n \u0110\u1ea7u t\u01b0 v\u00e0o Content Marketing l\u00e0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn v\u00e0 c\u1ea7n thi\u1ebft cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o mu\u1ed1n t\u1ea1o d\u1ef1ng v\u1ecb th\u1ebf v\u1eefng ch\u1eafc tr\u00ean th\u1ecb tr\u01b0\u1eddng. N\u00f3 gi\u00fap:<\/p>\n Content Marketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3, gi\u00fap thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb. N\u1ed9i dung n\u00e0y c\u00f3 th\u1ec3 \u1edf nhi\u1ec1u d\u1ea1ng kh\u00e1c nhau, ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 d\u1ea1ng Content Marketing ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay:<\/p>\n Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, social media<\/strong><\/a> \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c Content Marketing c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. C\u00e1c n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn nh\u01b0 Facebook, Twitter, Instagram, LinkedIn, TikTok,… cung c\u1ea5p m\u00f4i tr\u01b0\u1eddng l\u00fd t\u01b0\u1edfng \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n N\u1ed9i dung tr\u00ean social media th\u01b0\u1eddng ng\u1eafn g\u1ecdn, h\u1ea5p d\u1eabn v\u00e0 d\u1ec5 ti\u00eau th\u1ee5. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 chia s\u1ebb b\u00e0i vi\u1ebft, h\u00ecnh \u1ea3nh, video, infographic ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 c\u00e2u chuy\u1ec7n \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ed9i dung n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u00e0 c\u00f2n t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c, giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 trung th\u00e0nh.<\/p>\n >>> T\u00ecm hi\u1ec3u th\u00eam: K\u00eanh social l\u00e0 g\u00ec<\/a><\/strong>? C\u00e1ch ki\u1ebfm ti\u1ec1n tr\u00ean k\u00eanh n\u00e0y.<\/span><\/p>\n Blog l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh Content Marketing ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t. N\u00f3 cho ph\u00e9p doanh nghi\u1ec7p chia s\u1ebb n\u1ed9i dung d\u1ea1ng v\u0103n b\u1ea3n d\u00e0i, chi ti\u1ebft v\u00e0 s\u00e2u s\u1eafc v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng.<\/p>\n M\u1ed9t blog ch\u1ea5t l\u01b0\u1ee3ng cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch, gi\u1ea3i \u0111\u00e1p c\u00e2u h\u1ecfi v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. N\u00f3 gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin, thi\u1ebft l\u1eadp v\u1ecb th\u1ebf chuy\u00ean gia v\u00e0 thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp l\u1edbn t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Ngo\u00e0i ra, blog c\u00f2n l\u00e0 n\u01a1i l\u00fd t\u01b0\u1edfng \u0111\u1ec3 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c SEO, t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n Ebook (s\u00e1ch \u0111i\u1ec7n t\u1eed) l\u00e0 m\u1ed9t d\u1ea1ng n\u1ed9i dung d\u00e0i, chi ti\u1ebft v\u00e0 s\u00e2u s\u1eafc v\u1ec1 m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3. N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c cung c\u1ea5p mi\u1ec5n ph\u00ed ho\u1eb7c v\u1edbi m\u1ed9t m\u1ee9c gi\u00e1 nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 thu th\u1eadp th\u00f4ng tin li\u00ean l\u1ea1c.<\/p>\n Ebook cung c\u1ea5p gi\u00e1 tr\u1ecb gia t\u0103ng cho kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u, h\u01b0\u1edbng d\u1eabn chi ti\u1ebft ho\u1eb7c nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng v\u1ec1 m\u1ed9t l\u0129nh v\u1ef1c nh\u1ea5t \u0111\u1ecbnh. N\u00f3 gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin, thi\u1ebft l\u1eadp v\u1ecb th\u1ebf chuy\u00ean gia v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 nhu c\u1ea7u v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u0111\u00f3.<\/p>\n Infographic<\/strong><\/a> (\u0111\u1ed3 h\u1ecda th\u00f4ng tin) l\u00e0 m\u1ed9t d\u1ea1ng n\u1ed9i dung tr\u1ef1c quan, k\u1ebft h\u1ee3p gi\u1eefa h\u00ecnh \u1ea3nh, bi\u1ec3u \u0111\u1ed3 v\u00e0 v\u0103n b\u1ea3n \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng tin m\u1ed9t c\u00e1ch s\u00fac t\u00edch, d\u1ec5 hi\u1ec3u. N\u00f3 r\u1ea5t ph\u00f9 h\u1ee3p \u0111\u1ec3 gi\u1ea3i th\u00edch c\u00e1c kh\u00e1i ni\u1ec7m ph\u1ee9c t\u1ea1p, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea ho\u1eb7c quy tr\u00ecnh.<\/p>\n Infographic thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng nh\u1edd thi\u1ebft k\u1ebf b\u1eaft m\u1eaft v\u00e0 t\u00ednh tr\u1ef1c quan cao. N\u00f3 c\u0169ng d\u1ec5 d\u00e0ng chia s\u1ebb tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn, gi\u00fap t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 kh\u1ea3 n\u0103ng lan truy\u1ec1n n\u1ed9i dung. Nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng infographic \u0111\u1ec3 t\u00f3m t\u1eaft c\u00e1c b\u00e1o c\u00e1o, nghi\u00ean c\u1ee9u ho\u1eb7c th\u00f4ng tin then ch\u1ed1t v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n Video v\u00e0 livestream l\u00e0 nh\u1eefng d\u1ea1ng n\u1ed9i dung ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn trong Content Marketing. Ch\u00fang cho ph\u00e9p doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i th\u00f4ng tin m\u1ed9t c\u00e1ch sinh \u0111\u1ed9ng, thu h\u00fat v\u00e0 d\u1ec5 hi\u1ec3u h\u01a1n so v\u1edbi v\u0103n b\u1ea3n.<\/p>\n Video c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, chia s\u1ebb c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, ph\u1ecfng v\u1ea5n chuy\u00ean gia ho\u1eb7c cung c\u1ea5p n\u1ed9i dung gi\u1ea3i tr\u00ed. Trong khi \u0111\u00f3, livestream mang l\u1ea1i c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c bu\u1ed5i tr\u00f2 chuy\u1ec7n, h\u1ecfi \u0111\u00e1p ho\u1eb7c h\u01b0\u1edbng d\u1eabn tr\u1ef1c ti\u1ebfp.<\/p>\n Video v\u00e0 livestream c\u00f3 kh\u1ea3 n\u0103ng lan truy\u1ec1n cao tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. Ch\u00fang gi\u00fap t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c, g\u1eafn k\u1ebft v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Ngo\u00e0i ra, video c\u00f2n h\u1eefu \u00edch trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a cho c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb c\u00e1c k\u00eanh kh\u00e1c nhau.<\/p>\n Email Marketing<\/strong><\/a> l\u00e0 m\u1ed9t d\u1ea1ng Content Marketing hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 duy tr\u00ec m\u1ed1i li\u00ean h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. N\u00f3 cho ph\u00e9p doanh nghi\u1ec7p g\u1eedi n\u1ed9i dung tr\u1ef1c ti\u1ebfp \u0111\u1ebfn h\u1ed9p th\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n N\u1ed9i dung g\u1eedi qua email c\u00f3 th\u1ec3 bao g\u1ed3m b\u1ea3n tin, khuy\u1ebfn m\u00e3i, c\u1eadp nh\u1eadt s\u1ea3n ph\u1ea9m m\u1edbi, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c th\u00f4ng tin h\u1eefu \u00edch kh\u00e1c. Email cung c\u1ea5p m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u00e0 c\u00e1 nh\u00e2n h\u00f3a v\u1edbi kh\u00e1ch h\u00e0ng, gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 trung th\u00e0nh l\u00e2u d\u00e0i.<\/p>\n Podcast<\/strong><\/a> l\u00e0 m\u1ed9t d\u1ea1ng n\u1ed9i dung \u00e2m thanh s\u1ed1 ph\u00e1t tr\u1ef1c tuy\u1ebfn, gi\u1ed1ng nh\u01b0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t thanh. N\u00f3 cho ph\u00e9p doanh nghi\u1ec7p chia s\u1ebb th\u00f4ng tin, ki\u1ebfn th\u1ee9c ho\u1eb7c gi\u1ea3i tr\u00ed d\u01b0\u1edbi d\u1ea1ng \u00e2m thanh, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nghe tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng ho\u1eb7c m\u00e1y t\u00ednh.<\/p>\n Podcast th\u01b0\u1eddng c\u00f3 \u0111\u1ecbnh d\u1ea1ng ph\u1ecfng v\u1ea5n, th\u1ea3o lu\u1eadn ho\u1eb7c b\u00ecnh lu\u1eadn v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn l\u0129nh v\u1ef1c kinh doanh, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. N\u00f3 gi\u00fap thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trong khi h\u1ecd \u0111ang di chuy\u1ec3n, l\u00e0m vi\u1ec7c ho\u1eb7c v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00e1c trong ng\u00e0y.<\/p>\n Case Study l\u00e0 m\u1ed9t d\u1ea1ng n\u1ed9i dung hi\u1ec7u qu\u1ea3 trong Content Marketing. N\u00f3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eefng v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 c\u00e1ch doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ho\u1eb7c \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n M\u1ed9t Case Study t\u1ed1t n\u00ean bao g\u1ed3m c\u00e1c chi ti\u1ebft c\u1ee5 th\u1ec3 v\u1ec1 th\u00e1ch th\u1ee9c, gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u00e0 k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. N\u00f3 gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 l\u1ee3i \u00edch v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 mang l\u1ea1i, t\u1eeb \u0111\u00f3 t\u0103ng ni\u1ec1m tin v\u00e0 kh\u1ea3 n\u0103ng mua h\u00e0ng.<\/p>\n N\u1ed9i dung ph\u1ecfng v\u1ea5n l\u00e0 m\u1ed9t d\u1ea1ng Content Marketing h\u1ea5p d\u1eabn v\u00e0 cung c\u1ea5p nhi\u1ec1u gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u1ecfng v\u1ea5n c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c, nh\u00e2n v\u1eadt n\u1ed5i ti\u1ebfng ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng c\u1ee7a m\u00ecnh.<\/p>\n N\u1ed9i dung ph\u1ecfng v\u1ea5n cho ph\u00e9p chia s\u1ebb ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m v\u00e0 g\u00f3c nh\u00ecn m\u1edbi m\u1ebb v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c ng\u00e0nh ngh\u1ec1. N\u00f3 gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin, thi\u1ebft l\u1eadp v\u1ecb th\u1ebf chuy\u00ean gia v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng quan t\u00e2m \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 \u0111\u00f3.<\/p>\n K\u1ec3 chuy\u1ec7n (Storytelling<\/strong><\/a>) l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt Content Marketing hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng. N\u00f3 s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 nh\u00e2n v\u1eadt, xung \u0111\u1ed9t, b\u1ed1i c\u1ea3nh, c\u1ed1t truy\u1ec7n \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ho\u1eb7c gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch sinh \u0111\u1ed9ng v\u00e0 \u1ea5n t\u01b0\u1ee3ng.<\/p>\n Content b\u1eb1ng c\u00e2u chuy\u1ec7n c\u00f3 th\u1ec3 chia s\u1ebb l\u1ecbch s\u1eed h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p, c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c nh\u1eefng c\u00e2u chuy\u1ec7n g\u1eafn li\u1ec1n v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. N\u00f3 gi\u00fap t\u1ea1o ra s\u1ef1 g\u1eafn k\u1ebft c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng, khi\u1ebfn h\u1ecd d\u1ec5 d\u00e0ng ghi nh\u1edb v\u00e0 chia s\u1ebb n\u1ed9i dung h\u01a1n.<\/p>\n K\u1ec3 chuy\u1ec7n c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch gi\u00e1n ti\u1ebfp, thay v\u00ec qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp. N\u00f3 gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng \u0111\u1ed3ng c\u1ea3m, hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 t\u0103ng ni\u1ec1m tin v\u00e0 trung th\u00e0nh.<\/p>\n \u0110\u1ec3 th\u1ef1c hi\u1ec7n Content Marketing hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n n\u1eafm v\u1eefng nh\u1eefng b\u00ed quy\u1ebft sau \u0111\u00e2y:<\/p>\n B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 th\u1ef1c hi\u1ec7n Content Marketing hi\u1ec7u qu\u1ea3 l\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra n\u1ed9i dung ph\u00f9 h\u1ee3p, \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u v\u00e0 quan t\u00e2m c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c x\u00e2y d\u1ef1ng\u00a0<\/span>Content pillar l\u00e0 g\u00ec<\/span><\/strong><\/a>\u00a0c\u0169ng v\u00f4 c\u00f9ng quan tr\u1ecdng. Content pillar ch\u00ednh l\u00e0 nh\u1eefng ch\u1ee7 \u0111\u1ec1 l\u1edbn, bao qu\u00e1t m\u00e0 t\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 khai tri\u1ec3n ra nhi\u1ec1u n\u1ed9i dung nh\u1ecf, chi ti\u1ebft v\u00e0 \u0111a d\u1ea1ng h\u01a1n.<\/span><\/p>\n \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch, th\u00f3i quen, v\u1ea5n \u0111\u1ec1 v\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c x\u00e2y d\u1ef1ng h\u00ecnh m\u1eabu kh\u00e1ch h\u00e0ng \u0111\u00edch s\u1ebd gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 t\u1ea1o ra n\u1ed9i dung c\u1ee5 th\u1ec3, thi\u1ebft th\u1ef1c v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 hi\u1ec3u r\u00f5 h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. H\u00e0nh tr\u00ecnh n\u00e0y bao g\u1ed3m c\u00e1c giai \u0111o\u1ea1n nh\u01b0 nh\u1eadn ra v\u1ea5n \u0111\u1ec1, t\u00ecm ki\u1ebfm th\u00f4ng tin, \u0111\u00e1nh gi\u00e1 l\u1ef1a ch\u1ecdn, mua h\u00e0ng v\u00e0 s\u1eed d\u1ee5ng sau mua. B\u1eb1ng c\u00e1ch n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c quy tr\u00ecnh n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 chu\u1ea9n b\u1ecb n\u1ed9i dung ph\u00f9 h\u1ee3p cho t\u1eebng giai \u0111o\u1ea1n, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n N\u1ed9i dung Content Marketing s\u1ebd tr\u1edf n\u00ean h\u1eefu \u00edch v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb n\u1ebfu n\u00f3 cung c\u1ea5p gi\u1ea3i ph\u00e1p th\u1ef1c t\u1ebf cho nh\u1eefng v\u1ea5n \u0111\u1ec1 ho\u1eb7c th\u00e1ch th\u1ee9c m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i. Thay v\u00ec ch\u1ec9 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp, h\u00e3y t\u1eadp trung v\u00e0o vi\u1ec7c chia s\u1ebb ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m v\u00e0 h\u01b0\u1edbng d\u1eabn gi\u00fap kh\u00e1ch h\u00e0ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.Vi\u1ec7c \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh AIDA trong marketing<\/a><\/strong> c\u0169ng r\u1ea5t quan tr\u1ecdng, gi\u00fap t\u1ea1o ra n\u1ed9i dung thu h\u00fat s\u1ef1 ch\u00fa \u00fd, t\u1ea1o ra s\u1ef1 quan t\u00e2m, k\u00edch th\u00edch mong mu\u1ed1n v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u00e0 g\u1eafn k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng kh\u1ea3 n\u0103ng mua h\u00e0ng trong t\u01b0\u01a1ng lai.<\/p>\n M\u1ed7i d\u1ea1ng n\u1ed9i dung Content Marketing nh\u01b0 blog, video, podcast, ebook, infographic,… \u0111\u1ec1u c\u00f3 m\u1ee5c \u0111\u00edch v\u00e0 vai tr\u00f2 ri\u00eang. Do \u0111\u00f3, tr\u01b0\u1edbc khi t\u1ea1o ra b\u1ea5t k\u1ef3 n\u1ed9i dung n\u00e0o, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau c\u1ee7a n\u00f3.<\/p>\n V\u00ed d\u1ee5, n\u1ed9i dung tr\u00ean blog c\u00f3 th\u1ec3 nh\u1eb1m t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, c\u1ea3i thi\u1ec7n SEO; trong khi \u0111\u00f3, ebook l\u1ea1i c\u00f3 m\u1ee5c \u0111\u00edch thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 m\u1ee5c ti\u00eau, doanh nghi\u1ec7p s\u1ebd t\u1ea1o ra n\u1ed9i dung ph\u00f9 h\u1ee3p v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n cung c\u1ea5p th\u00f4ng tin c\u01a1 b\u1ea3n m\u00e0 c\u00f2n \u0111i s\u00e2u v\u00e0o c\u00e1c kh\u00eda c\u1ea1nh chuy\u00ean m\u00f4n c\u1ee7a v\u1ea5n \u0111\u1ec1. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 cao nh\u1eefng n\u1ed9i dung mang t\u00ednh chuy\u00ean nghi\u1ec7p, ch\u1ee9a \u0111\u1ef1ng ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng v\u00e0 nh\u1eefng ph\u00e2n t\u00edch, nh\u1eadn \u0111\u1ecbnh mang t\u00ednh chuy\u00ean gia. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng. Do \u0111\u00f3, h\u00e3y c\u1ed1 g\u1eafng khai th\u00e1c s\u00e2u h\u01a1n v\u00e0o c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan, \u0111\u01b0a ra nh\u1eefng g\u00f3c nh\u00ecn m\u1edbi m\u1ebb v\u00e0 th\u00f4ng tin chuy\u00ean s\u00e2u.<\/p>\n Trong Content Marketing, t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 xuy\u00ean su\u1ed1t c\u1ee7a n\u1ed9i dung l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung li\u00ean t\u1ee5c, \u0111\u1ed3ng nh\u1ea5t tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh. N\u1ed9i dung c\u1ea7n ph\u1ea3n \u00e1nh \u0111\u00fang gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, th\u00f4ng \u0111i\u1ec7p v\u00e0 phong c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. S\u1ef1 nh\u1ea5t qu\u00e1n n\u00e0y s\u1ebd gi\u00fap x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc, t\u0103ng \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u00e0 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/p>\n \u0110\u1ec3 l\u00e0m cho n\u1ed9i dung tr\u1edf n\u00ean thuy\u1ebft ph\u1ee5c v\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c s\u1ed1 li\u1ec7u, th\u1ed1ng k\u00ea v\u00e0 d\u1eef li\u1ec7u c\u1ee5 th\u1ec3 \u0111\u1ec3 minh ch\u1ee9ng cho nh\u1eefng lu\u1eadn \u0111i\u1ec3m c\u1ee7a m\u00ecnh. Thay v\u00ec ch\u1ec9 n\u00f3i v\u1ec1 s\u1ef1 “tuy\u1ec7t v\u1eddi” c\u1ee7a s\u1ea3n ph\u1ea9m, h\u00e3y cung c\u1ea5p nh\u1eefng con s\u1ed1 c\u1ee5 th\u1ec3 v\u1ec1 hi\u1ec7u qu\u1ea3, k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c ho\u1eb7c s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng t\u00ednh x\u00e1c th\u1ef1c v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng tin t\u01b0\u1edfng v\u00e0o nh\u1eefng g\u00ec doanh nghi\u1ec7p \u0111ang n\u00f3i.<\/p>\n Content Marketing l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c, \u0111\u00f2i h\u1ecfi s\u1ef1 theo d\u00f5i, \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh th\u01b0\u1eddng xuy\u00ean. Doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i c\u00e1c s\u1ed1 li\u1ec7u v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung. T\u1eeb \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn ra nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu, qua \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 n\u1ed9i dung \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n. Trong qu\u00e1 tr\u00ecnh n\u00e0y, vi\u1ec7c hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh SWOT l\u00e0 g\u00ec<\/strong><\/a> c\u0169ng r\u1ea5t h\u1eefu \u00edch, gi\u00fap doanh nghi\u1ec7p ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i t\u1ea1i v\u00e0 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c Content Marketing.<\/p>\n Hi\u1ec3u r\u00f5 v\u00e0 v\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c d\u1ea1ng Content Marketing<\/strong> s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch \u1ea5n t\u01b0\u1ee3ng v\u00e0 gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng. H\u00e3y b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh chinh ph\u1ee5c kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n b\u1eb1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c Content Marketing s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ea7y thu h\u00fat!<\/p>\n1. Content Marketing L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
2. T\u1ea1i Sao C\u1ea7n Ph\u1ea3i \u0110\u1ea7u T\u01b0 Content Marketing?<\/strong><\/span><\/h2>\n
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3. C\u00e1c D\u1ea1ng Content Marketing Ph\u1ed5 Bi\u1ebfn<\/strong><\/span><\/h2>\n
3.1 Social Media<\/strong><\/span><\/h3>\n
3.2 Blog<\/strong><\/span><\/h3>\n
3.3 Ebook<\/strong><\/span><\/h3>\n
3.4 Infographic<\/strong><\/span><\/h3>\n
3.5 Video, Livestream<\/strong><\/span><\/h3>\n
3.6 Email Marketing<\/strong><\/span><\/h3>\n
3.7 Podcast<\/strong><\/span><\/h3>\n
3.8 Case Study<\/strong><\/span><\/h3>\n
3.9 Content Ph\u1ecfng V\u1ea5n<\/strong><\/span><\/h3>\n
3.10 Content B\u1eb1ng C\u00e2u Chuy\u1ec7n<\/strong><\/span><\/h3>\n
4. C\u00e1ch \u0110\u1ec3 L\u00e0m Content Marketing Hi\u1ec7u Qu\u1ea3<\/strong><\/span><\/h2>\n
4.1 X\u00e1c \u0110\u1ecbnh \u0110\u00fang Kh\u00e1ch H\u00e0ng M\u1ee5c Ti\u00eau<\/strong><\/span><\/h3>\n
4.2 N\u1eafm R\u00f5 H\u00e0nh Tr\u00ecnh Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h3>\n
4.3 \u0110\u01b0a Ra Nh\u1eefng Gi\u1ea3i Ph\u00e1p C\u00f3 \u00cdch<\/strong><\/span><\/h3>\n
4.4 V\u1ea1ch R\u00f5 M\u1ee5c Ti\u00eau C\u1ee7a T\u1eebng Lo\u1ea1i Content Marketing<\/strong><\/span><\/h3>\n
4.5 \u0110\u01b0a Ra Nh\u1eefng Th\u00f4ng Tin Chuy\u00ean S\u00e2u<\/strong><\/span><\/h3>\n
4.6 \u0110\u1ea3m B\u1ea3o N\u1ed9i Dung Xuy\u00ean Su\u1ed1t<\/strong><\/span><\/h3>\n
4.7 T\u0103ng T\u00ednh Thuy\u1ebft Ph\u1ee5c B\u1eb1ng S\u1ed1 Li\u1ec7u C\u1ee5 Th\u1ec3<\/strong><\/span><\/h3>\n
4.8 Theo D\u00f5i, \u0110\u00e1nh Gi\u00e1 V\u00e0 \u0110i\u1ec1u Ch\u1ec9nh Th\u01b0\u1eddng Xuy\u00ean<\/strong><\/span><\/h3>\n