{"id":27189,"date":"2022-01-28T10:58:31","date_gmt":"2022-01-28T03:58:31","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=27189"},"modified":"2025-01-07T16:57:53","modified_gmt":"2025-01-07T09:57:53","slug":"can-luu-y-gi-khi-thiet-ke-anh-cho-chien-luoc-marketing","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/can-luu-y-gi-khi-thiet-ke-anh-cho-chien-luoc-marketing\/","title":{"rendered":"C\u1ea7n l\u01b0u \u00fd g\u00ec khi thi\u1ebft k\u1ebf \u1ea3nh cho chi\u1ebfn l\u01b0\u1ee3c marketing?"},"content":{"rendered":"\n
Chi\u1ebfn l\u01b0\u1ee3c marketing r\u1ea5t quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p. Nh\u1edd n\u00f3 m\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. Chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u00f3 s\u1ef1 \u0111\u00f3ng g\u00f3p kh\u00f4ng nh\u1ecf c\u1ee7a \u1ea3nh. V\u1eady c\u1ea7n l\u01b0u \u00fd g\u00ec khi thi\u1ebft k\u1ebf \u1ea3nh cho chi\u1ebfn l\u01b0\u1ee3c marketing? C\u00f9ng JobsGO t\u00ecm hi\u1ec3u qua b\u00e0i vi\u1ebft nh\u00e9!<\/span><\/i><\/span><\/p>\n M\u1ee5c l\u1ee5c<\/p> Theo nhi\u1ec1u nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra c\u00f3 kho\u1ea3ng 85% ng\u01b0\u1eddi d\u00f9ng m\u1ea1ng \u1ea5n t\u01b0\u1ee3ng v\u1edbi c\u00e1c b\u00e0i vi\u1ebft c\u00f3 h\u00ecnh \u1ea3nh. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c vai tr\u00f2 c\u1ee7a n\u00f3 v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong><\/a> l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/span><\/p>\n Tr\u00ean th\u1ef1c t\u1ebf \u1ea3nh kh\u00f4ng ch\u1ec9 gi\u1edbi thi\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 n\u00f3 c\u00f2n qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p. Khi chia s\u1ebb \u1ea3nh \u0111\u1eb9p, th\u00e0nh qu\u1ea3 c\u1ee7a doanh nghi\u1ec7p c\u00f2n l\u00e0m t\u0103ng \u0111\u1ed9 tin c\u1eady c\u1ee7a ng\u01b0\u1eddi d\u00f9ng h\u01a1n. T\u1eeb \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 c\u01a1 h\u1ed9i v\u01b0\u01a1n xa.<\/span><\/p>\n \ud83d\udc49 Xem th\u00eam: <\/i><\/b>Digital Marketing l\u00e0 l\u00e0m g\u00ec<\/a>? Nh\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 Digital Marketing b\u1ea1n c\u1ea7n bi\u1ebft!<\/i><\/b><\/span><\/span><\/p>\n B\u1ea1n n\u00ean thi\u1ebft k\u1ebf \u1ea3nh theo quy t\u1eafc 1\/3. N\u00f3 s\u1ebd gi\u00fap b\u1ea1n v\u00e0 ng\u01b0\u1eddi xem c\u00f3 c\u1ea3m gi\u00e1c v\u1ec1 s\u1ef1 c\u00e2n b\u1eb1ng. \u0110\u1ec3 \u00e1p d\u1ee5ng quy t\u1eafc b\u1ed1 c\u1ee5c n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 chia khung \u1ea3nh l\u00e0m 9 ph\u1ea7n b\u1eb1ng nhau. Sau \u0111\u00f3 \u0111\u1eb7t s\u1ea3n ph\u1ea9m c\u1ea7n qu\u1ea3ng c\u00e1o v\u00e0o c\u00e1c ti\u1ebfp \u0111i\u1ec3m, l\u00e0m nh\u01b0 v\u1eady s\u1ebd gi\u00fap \u1ea3nh c\u00f3 th\u00eam nhi\u1ec1u kh\u00f4ng gian h\u01a1n. T\u1eeb \u0111\u00f3 ng\u01b0\u1eddi xem c\u0169ng c\u00f3 c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i, d\u1ec5 ch\u1ecbu h\u01a1n. \u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn nh\u1ea5t.<\/span><\/p>\n B\u00ean c\u1ea1nh \u0111\u00f3 ki\u1ec3u b\u1ed1 c\u1ee5c nh\u01b0 th\u1ebf n\u00e0y c\u0169ng t\u1ea1o ra s\u1ef1 ph\u00e2n c\u1ea5p th\u1ecb gi\u00e1c. Nh\u00ecn v\u00e0o b\u1ee9c h\u00ecnh kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n lu\u00f4n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n Khi b\u1eaft tay v\u00e0o c\u00f4ng vi\u1ec7c thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o facebook<\/span> marketing b\u1ea1n c\u1ea7n n\u1eafm r\u00f5 2 y\u00eau c\u1ea7u. \u0110\u00f3 l\u00e0 \u1ea3nh ph\u1ea3i \u0111\u01a1n gi\u1ea3n v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng m\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111ang h\u01b0\u1edbng \u0111\u1ebfn.\u00a0<\/span><\/span><\/p>\n N\u1ebfu kh\u00f4ng cho d\u00f9 b\u1ea1n c\u00f3 t\u00e0i gi\u1ecfi, thi\u1ebft k\u1ebf \u0111\u1eb9p \u0111\u1ebfn \u0111\u00e2u \u0111i n\u1eefa v\u1eabn s\u1ebd kh\u00f4ng hi\u1ec7u qu\u1ea3. B\u1edfi v\u00ec \u1ea3nh kh\u00f4ng c\u00f3 s\u1ef1 li\u00ean k\u1ebft gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/p>\n V\u00ed d\u1ee5: C\u00f4ng ty b\u1ea1n \u0111ang chu\u1ea9n b\u1ecb cho chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m s\u1eefa d\u00e0nh cho tr\u1ebb s\u01a1 sinh v\u00e0 y\u00eau c\u1ea7u b\u1ea1n thi\u1ebft k\u1ebf \u1ea3nh. Trong qu\u00e1 tr\u00ecnh l\u00e0m b\u1ea1n s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ng\u01b0\u1eddi l\u1edbn nh\u01b0 v\u1eady l\u00e0 kh\u00f4ng h\u1ee3p l\u00fd v\u00e0 kh\u00f4ng c\u00f3 li\u00ean quan.<\/span><\/p>\n \ud83d\udc49 Xem th\u00eam: <\/i><\/b>4P trong Marketing<\/a><\/i><\/strong> l\u00e0 g\u00ec? C\u00e1ch \u1ee9ng d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c 4P hi\u1ec7u qu\u1ea3<\/i><\/b><\/span><\/span><\/p>\n N\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i facebook r\u1ea5t \u0111a d\u1ea1ng n\u1ed9i dung, h\u00ecnh \u1ea3nh, video. Ch\u00ednh v\u00ec th\u1ebf m\u00e0 vi\u1ec7c t\u1ea1o \u1ea5n t\u01b0\u1ee3ng, thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi xem l\u00e0 r\u1ea5t kh\u00f3.<\/span><\/p>\n M\u1ed9t c\u00e1ch \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem \u0111\u00f3 l\u00e0 s\u1eed d\u1ee5ng c\u00e1c gam m\u00e0u n\u1ed5i. \u0110\u1eb7c bi\u1ec7t n\u00f3 c\u0169ng kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p tr\u00f9ng v\u1edbi giao di\u1ec7n c\u1ee7a c\u00e1c b\u00e0i \u0111\u0103ng tr\u01b0\u1edbc \u0111\u00f3. Vi\u1ec7c ph\u1ed1i m\u00e0u y\u00eau c\u1ea7u ng\u01b0\u1eddi l\u00e0m c\u00f3 t\u00ednh th\u1ea9m m\u1ef9 c\u1ef1c k\u1ef3 t\u1ed1t. B\u1edfi n\u1ebfu kh\u00f4ng s\u1ebd l\u00e0m cho b\u1ee9c h\u00ecnh tr\u00f4ng r\u1ed1i m\u1eaft h\u01a1n.<\/span><\/p>\n M\u1ed9t \u0111i\u1ec1u c\u1ea7n l\u01b0u \u00fd khi thi\u1ebft k\u1ebf \u1ea3nh cho chi\u1ebfn l\u01b0\u1ee3c marketing n\u1eefa \u0111\u00f3 l\u00e0 s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh li\u00ean quan. Trong chi\u1ebfn l\u01b0\u1ee3c vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh s\u1ebd gi\u00fap ch\u00fang ta truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng. V\u00ec th\u1ebf khi s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh kh\u00f4ng li\u00ean quan s\u1ebd l\u00e0m ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u sai, t\u1eeb \u0111\u00f3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 chung.\u00a0<\/span><\/p>\n V\u1edbi nh\u1eefng ng\u01b0\u1eddi d\u00f9ng kh\u00f3 t\u00ednh h\u1ecd s\u1ebd \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p l\u00e0m vi\u1ec7c kh\u00f4ng chuy\u00ean nghi\u1ec7p. Th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n x\u00e2y d\u1ef1ng b\u1ea5y l\u00e2u nay c\u0169ng x\u1ea5u \u0111i trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/span><\/p>\n V\u00ed d\u1ee5: C\u00f4ng ty b\u1ea1n \u0111ang th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o s\u1eefa chua u\u1ed1ng l\u00e0m t\u1eeb nguy\u00ean li\u1ec7u thi\u00ean nhi\u00ean kh\u00f4ng ch\u1ea5t b\u1ea3o qu\u1ea3n. Th\u1ebf nh\u01b0ng b\u1ea1n l\u1ea1i thi\u1ebft k\u1ebf \u1ea3nh b\u00e1nh s\u1eefa chua. Nh\u01b0 v\u1eady \u1ea3nh \u0111ang r\u1ea5t kh\u00f4ng li\u00ean quan \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing, c\u1ea7n s\u1eeda \u0111\u1ed5i l\u1ea1i ngay.\u00a0<\/span><\/p>\n Ngo\u00e0i ra, khi thi\u1ebft k\u1ebf \u1ea3nh b\u1ea1n c\u00f2n ph\u1ea3i ch\u00fa \u00fd \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng, k\u00edch th\u01b0\u1edbc c\u1ee7a h\u00ecnh \u1ea3nh \u0111\u00f3 sao cho ph\u00f9 h\u1ee3p v\u1edbi quy \u0111\u1ecbnh c\u1ee7a facebook. H\u00e3y \u0111\u1eb7t m\u00ecnh v\u00e0o kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u1ea3m nh\u1eadn khi th\u1ea5y m\u1ed9t b\u1ee9c \u1ea3nh qu\u00e1 nh\u1ecf, m\u1edd, \u1ea3nh v\u1ee1. Ch\u1eafc ch\u1eafn b\u1ea1n c\u0169ng s\u1ebd l\u01b0\u1edbt qua b\u00e0i \u0111\u00f3 th\u1eadt nhanh.<\/span><\/p>\n M\u1ed9t khi \u0111\u00e3 thi\u1ebft k\u1ebf \u1ea3nh cho chi\u1ebfn l\u01b0\u1ee3c marketing facebook b\u1ea1n tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng l\u1ea1m d\u1ee5ng text. B\u1edfi n\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn b\u1ee9c h\u00ecnh r\u1ed1i m\u1eaft h\u01a1n, ng\u01b0\u1eddi xem kh\u00f3 hi\u1ec3u, kh\u00f4ng bi\u1ebft \u0111\u00e2u m\u1edbi l\u00e0 th\u00f4ng \u0111i\u1ec7p m\u00e0 b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i. V\u00ec v\u1eady c\u1ea7n c\u00f4 \u0111\u1ecdng th\u00f4ng \u0111i\u1ec7p gi\u1ed1ng nh\u01b0 l\u1eddi \u0111\u1ec1 ngh\u1ecb, l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng. Trong tr\u01b0\u1eddng h\u1ee3p b\u1ea1n mu\u1ed1n gi\u1ea3i th\u00edch v\u1ea5n \u0111\u1ec1 n\u00e0o \u0111\u00f3, \u0111\u1eebng c\u1ed1 g\u1eafng nh\u1ed3i nh\u00e9t ch\u1eef l\u00ean h\u00ecnh \u1ea3nh m\u00e0 h\u00e3y \u0111\u1ec3 n\u00f3 \u1edf ph\u1ea7n m\u00f4 t\u1ea3.<\/span><\/p>\n Th\u00eam n\u1eefa, khi \u0111\u01b0a ch\u1eef v\u00e0o \u1ea3nh c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn font ch\u1eef s\u1eed d\u1ee5ng. T\u1ed1i \u0111a l\u00e0 2 font tr\u00ean m\u1ed9t \u1ea3nh nh\u01b0ng n\u1ebfu \u0111\u01b0\u1ee3c b\u1ea1n ch\u1ec9 n\u00ean s\u1eed d\u1ee5ng m\u1ed9t font th\u1ed1ng nh\u1ea5t. \u0110\u1eb7c bi\u1ec7t, b\u1ea1n c\u1ea7n l\u1ef1a ch\u1ecdn font ch\u1eef sao cho d\u1ec5 nh\u00ecn nh\u1ea5t \u0111\u1ec3 kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3i \u0111o\u00e1n m\u00f2 v\u1edbi th\u00f4ng \u0111i\u1ec7p \u0111\u01b0a ra.<\/span><\/p>\n \ud83d\udc49 Xem th\u00eam: <\/i><\/b>Buzz Marketing l\u00e0 g\u00ec? C\u00e1ch t\u1ea1o ra Buzz Marketing hi\u1ec7u qu\u1ea3<\/i><\/b><\/a><\/span><\/span><\/p>\nT\u1ea7m quan tr\u1ecdng c\u1ee7a \u1ea3nh v\u1edbi chi\u1ebfn l\u01b0\u1ee3c marketing<\/b><\/span><\/span><\/h2>\n
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Nh\u1eefng l\u01b0u \u00fd khi thi\u1ebft k\u1ebf \u1ea3nh cho chi\u1ebfn l\u01b0\u1ee3c marketing<\/b><\/span><\/span><\/h2>\n
B\u1ed1 c\u1ee5c \u1ea3nh qu\u1ea3ng c\u00e1o ra sao?\u00a0<\/b><\/span><\/span><\/h3>\n
\u1ea2nh thi\u1ebft k\u1ebf ph\u1ea3i \u0111\u01a1n gi\u1ea3n, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng\u00a0<\/b><\/span><\/span><\/h3>\n
S\u1eed d\u1ee5ng m\u00e0u s\u1eafc n\u1ed5i b\u1eadt\u00a0<\/b><\/span><\/span><\/h3>\n
Ch\u1ecdn \u1ea3nh c\u00f3 li\u00ean quan \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c<\/b><\/span><\/span><\/h3>\n
H\u1ea1n ch\u1ebf ch\u00e8n text v\u00e0o \u1ea3nh<\/b>\u00a0<\/span><\/span><\/span><\/h3>\n