{"id":27410,"date":"2022-02-06T14:49:53","date_gmt":"2022-02-06T07:49:53","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=27410"},"modified":"2022-12-28T15:01:31","modified_gmt":"2022-12-28T08:01:31","slug":"influencer-kiem-tien-the-nao","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/influencer-kiem-tien-the-nao\/","title":{"rendered":"Influencer l\u00e0 g\u00ec? Influencer ki\u1ebfm ti\u1ec1n th\u1ebf n\u00e0o?"},"content":{"rendered":"\n
Ng\u00e0y nay, Influencer c\u00f3 vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong vi\u1ec7c th\u00fac \u0111\u1ea9y v\u00e0 m\u1edf r\u1ed9ng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u1eady Influencer l\u00e0 g\u00ec? Influencer ki\u1ebfm ti\u1ec1n th\u1ebf n\u00e0o? C\u00f9ng JobsGO t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/span><\/i><\/span><\/p>\n M\u1ee5c l\u1ee5c<\/p> Influencer d\u1ecbch ra ti\u1ebfng Vi\u1ec7t ngh\u0129a l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng, \u0111\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi t\u1ea1o ra c\u00e1c xu th\u1ebf v\u00e0 \u1ea3nh h\u01b0\u1edfng t\u1edbi c\u1ed9ng \u0111\u1ed3ng. Influencer c\u00f3 th\u1ec3 l\u00e0 c\u00e1c di\u1ec5n vi\u00ean, ca s\u0129, beauty blogger<\/strong><\/a>, hot vlogger<\/strong><\/a>, instagram, facebook \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn.<\/span><\/p>\n Influencer kh\u00e1c v\u1edbi KOL, n\u1ebfu nh\u01b0 Influencer l\u00e0 ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng tr\u00ean m\u1ea1ng x\u00e3 th\u00ec KOL l\u00e0 ng\u01b0\u1eddi c\u00f3 tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c n\u00e0o \u0111\u00f3 nh\u01b0 y t\u1ebf, \u1ea9m th\u1ef1c, ki\u1ebfn tr\u00fac,… V\u00e0 ti\u1ebfng n\u00f3i c\u1ee7a c\u00e1c KOL s\u1ebd c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng t\u1edbi nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m t\u1edbi l\u0129nh v\u1ef1c \u0111\u00f3, c\u00f2n c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c th\u00ec kh\u00f4ng.<\/span><\/p>\n Vai tr\u00f2 c\u1ee7a Influencer trong marketing:<\/span><\/p>\n \ud83d\udc49 Xem th\u00eam: <\/i><\/b>Influencer l\u00e0 g\u00ec? Influencer – Ngh\u1ec1 h\u00e1i ra ti\u1ec1n cho c\u00e1c b\u1ea1n tr\u1ebb<\/i><\/b><\/a><\/span><\/span><\/p>\n N\u00f3i chung, kh\u00f3 c\u00f3 th\u1ec3 th\u1ed1ng k\u00ea ch\u00ednh x\u00e1c \u0111\u01b0\u1ee3c m\u1ee9c thu nh\u1eadp c\u1ee7a Influencer. B\u1edfi n\u00f3 c\u00f2n t\u00f9y ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 n\u1ed5i ti\u1ebfng c\u1ee7a Influencer \u0111\u00f3. \u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u th\u00ec s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c \u00edt, nh\u01b0ng c\u0169ng c\u00f3 influencer c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u USD cho m\u1ed7i b\u00e0i post.<\/span><\/p>\n Theo d\u1eef li\u1ec7u th\u1ed1ng k\u00ea th\u00ec Influencer c\u00f3 t\u1eeb 10.000 – 50.000 ng\u01b0\u1eddi theo d\u00f5i th\u00ec s\u1ebd ki\u1ebfm \u0111\u01b0\u1ee3c kho\u1ea3ng 40.000 – 100.000 USD\/ n\u0103m. C\u00f2n nh\u1eefng Influencer c\u00f3 h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i th\u00ec c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c ch\u1ee5c ngh\u00ecn USD v\u1edbi 1 b\u00e0i \u0111\u0103ng. N\u00ean c\u00f3 th\u1ec3 n\u00f3i \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ngh\u1ec1 \u201ch\u00e1i\u201d ra ti\u1ec1n \u0111\u01b0\u1ee3c nhi\u1ec1u b\u1ea1n tr\u1ebb \u01b0a chu\u1ed9ng.<\/span><\/p>\n C\u00e1c Influencer c\u00f3 th\u1ec3 ki\u1ebfm ti\u1ec1n t\u1eeb nhi\u1ec1u c\u00e1ch kh\u00e1c nhau. T\u00f9y thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 n\u1ed5i ti\u1ebfng m\u00e0 Influencer c\u00f3 th\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u ho\u1eb7c \u00edt theo c\u00e1c c\u00e1ch sau:<\/span><\/p>\n Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c ki\u1ebfm ti\u1ec1n c\u01a1 b\u1ea3n nh\u1ea5t c\u1ee7a c\u00e1c Influencer. Ngh\u0129a l\u00e0 h\u1ecd s\u1ebd \u0111\u1ec1 xu\u1ea5t, review v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3 cho ng\u01b0\u1eddi h\u00e2m m\u1ed9 c\u1ee7a m\u00ecnh k\u00e8m \u0111\u01b0\u1eddng link gi\u1edbi thi\u1ec7u.<\/span><\/p>\n N\u1ebfu ng\u01b0\u1eddi h\u00e2m m\u1ed9 quan t\u00e2m v\u00e0 click v\u00e0o \u0111\u01b0\u1eddng link \u0111\u1ec3 mua s\u1eafm th\u00ec influencer s\u1ebd \u0111\u01b0\u1ee3c nh\u1eadn 1 kho\u1ea3n hoa h\u1ed3ng cho m\u1ed7i \u0111\u01a1n h\u00e0ng. V\u1edbi h\u00ecnh th\u1ee9c ki\u1ebfm ti\u1ec1n n\u00e0y, influencer s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c hoa h\u1ed3ng dao \u0111\u1ed9ng t\u1eeb 5 – 30% t\u00f9y thu\u1ed9c v\u00e0o t\u1eebng m\u1eb7t h\u00e0ng.<\/span><\/p>\nInfluencer l\u00e0 g\u00ec?<\/b><\/span><\/span><\/h2>\n
\n
M\u1ee9c thu nh\u1eadp c\u1ee7a Influencer c\u00f3 cao kh\u00f4ng?\u00a0<\/b><\/span><\/span><\/h2>\n
C\u00e1c Influencer ki\u1ebfm ti\u1ec1n th\u1ebf n\u00e0o? – 6 h\u00ecnh th\u1ee9c ph\u1ed5 bi\u1ebfn<\/b><\/span><\/span><\/h2>\n
Ti\u1ebfp th\u1ecb li\u00ean k\u1ebft<\/b><\/span><\/span><\/h3>\n