{"id":27806,"date":"2025-02-27T19:26:38","date_gmt":"2025-02-27T12:26:38","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=27806"},"modified":"2025-03-16T17:22:24","modified_gmt":"2025-03-16T10:22:24","slug":"product-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/product-marketing-la-gi\/","title":{"rendered":"Product Marketing L\u00e0 G\u00ec? 5 C\u00f4ng Vi\u1ec7c Ch\u00ednh C\u1ee7a Product Marketing"},"content":{"rendered":"\n
“Product Marketing l\u00e0 g\u00ec<\/strong><\/a>” \u0111ang l\u00e0 c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p v\u00e0 chuy\u00ean gia ng\u00e0nh ti\u1ebfp th\u1ecb th\u1ea3o lu\u1eadn. Trong b\u00e0i vi\u1ebft n\u00e0y, b\u1ea1n \u0111\u1ecdc s\u1ebd \u0111i s\u00e2u v\u00e0o kh\u00e1i ni\u1ec7m Product Marketing, so s\u00e1nh v\u1edbi Brand Marketing v\u00e0 ph\u00e2n t\u00edch c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1eb1m mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh cho s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u0103m 2025.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> Product Marketing<\/strong><\/a> l\u00e0 quy tr\u00ecnh qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3, t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. Theo m\u00f4 h\u00ecnh 7P c\u1ee7a Marketing, Product Marketing \u0111\u01b0\u1ee3c xem l\u00e0 tr\u1ee5 c\u1ed9t quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n gi\u1eef ch\u00e2n h\u1ecd trong th\u1eddi gian d\u00e0i. Th\u1ef1c hi\u1ec7n th\u00e0nh c\u00f4ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Product Marketing kh\u00f4ng ch\u1ec9 gi\u00fap s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean n\u1ed5i b\u1eadt m\u00e0 c\u00f2n \u0111\u00f3ng vai tr\u00f2 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i cho doanh nghi\u1ec7p.<\/p><\/blockquote>\n Xem th\u00eam: <\/strong>4P trong Marketing<\/strong><\/a> l\u00e0 g\u00ec? C\u00e1ch \u1ee9ng d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c 4P hi\u1ec7u qu\u1ea3<\/strong><\/p>\n Trong Product Marketing<\/strong> v\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, c\u00e1c c\u00f4ng vi\u1ec7c kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n bao g\u1ed3m nhi\u1ec1u nhi\u1ec7m v\u1ee5 ph\u1ee9c t\u1ea1p li\u00ean quan t\u1edbi nghi\u00ean c\u1ee9u, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 nhi\u1ec7m v\u1ee5 c\u1ed1t l\u00f5i gi\u00fap \u0111\u1ea3m b\u1ea3o chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao:<\/p>\n \u0110\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Product Marketing th\u00e0nh c\u00f4ng, b\u01b0\u1edbc nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng l\u00e0 kh\u00f4ng th\u1ec3 b\u1ecf qua. Vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 ch\u00e2n dung kh\u00e1ch h\u00e0ng, nhu c\u1ea7u v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng hi\u1ec7n nay:<\/p>\n Xem th\u00eam: <\/strong>Management product<\/strong><\/a> l\u00e0 g\u00ec?<\/strong><\/p>\n \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau m\u00e0 c\u00f2n l\u00e0 c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 b\u01b0\u1edbc c\u1ea7n ch\u00fa tr\u1ecdng bao g\u1ed3m:<\/p>\n >>>\u0110\u1ecdc th\u00eam: <\/strong>Paid media l\u00e0 g\u00ec<\/strong><\/a> v\u00e0 n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng?<\/strong><\/p>\n N\u1ed9i dung l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 chuy\u1ec3n t\u1ea3i th\u00f4ng \u0111i\u1ec7p s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, h\u1ea5p d\u1eabn. C\u00e1c lo\u1ea1i h\u00ecnh n\u1ed9i dung \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong Product Marketing bao g\u1ed3m:<\/p>\n \u0110\u1ec3 n\u1ed9i dung \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a, b\u1ea1n n\u00ean \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c th\u00f4ng \u0111i\u1ec7p ch\u00ednh \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, d\u1ec5 hi\u1ec3u v\u00e0 n\u1ed5i b\u1eadt qua nh\u1eefng \u0111i\u1ec3m m\u1ea5u ch\u1ed1t c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n Xem th\u00eam: <\/strong>R&D<\/strong><\/a> l\u00e0 g\u00ec?<\/strong><\/p>\n Product Marketing kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng m\u00e0 c\u00f2n c\u1ea7n ph\u1ea3i chuy\u1ec3n h\u00f3a hi\u1ec7u qu\u1ea3 \u0111\u00f3 th\u00e0nh doanh s\u1ed1 b\u00e1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua:<\/p>\n M\u1ed9t chi\u1ebfn d\u1ecbch th\u00fac \u0111\u1ea9y doanh s\u1ed1 th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 l\u00e0m t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.<\/p>\n Xem th\u00eam:<\/strong><\/p>\n Vi\u1ec7c theo d\u00f5i v\u00e0 b\u00e1o c\u00e1o ti\u1ebfn \u0111\u1ed9 l\u00e0 b\u01b0\u1edbc kh\u00f4ng th\u1ec3 thi\u1ebfu trong b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch Product Marketing n\u00e0o. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u00e1t hi\u1ec7n s\u1edbm c\u00e1c \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu:<\/p>\n Ngo\u00e0i ra, c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 c\u1ee5 th\u1ec3 nh\u01b0 Google Analytics v\u00e0 HubSpot \u0111\u1ec3 theo d\u00f5i v\u00e0 b\u00e1o c\u00e1o ti\u1ebfn \u0111\u1ed9 chi\u1ebfn d\u1ecbch, qua \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n Xem th\u00eam: <\/strong>Ti\u1ebfp th\u1ecb<\/strong><\/a> l\u00e0 g\u00ec? To\u00e0n b\u1ed9 th\u00f4ng tin v\u1ec1 nh\u00e2n vi\u00ean ti\u1ebfp th\u1ecb<\/strong><\/p>\n Vai tr\u00f2 c\u1ee7a Product Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p l\u00e0 r\u1ea5t quan tr\u1ecdng v\u00e0 \u0111a di\u1ec7n. M\u1ed9t s\u1ed1 l\u1ee3i \u00edch ch\u00ednh bao g\u1ed3m:<\/p>\n V\u00ed d\u1ee5, Apple \u0111\u00e3 s\u1eed d\u1ee5ng Product Marketing \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho iPhone b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o thi\u1ebft k\u1ebf, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u00edch h\u1ee3p c\u00e1c \u1ee9ng d\u1ee5ng \u0111\u1ed3ng b\u1ed9 trong h\u1ec7 sinh th\u00e1i c\u1ee7a m\u00ecnh. Ngo\u00e0i ra, Product Marketing c\u00f2n gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 ph\u1ea1m vi ti\u1ebfp c\u1eadn, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n D\u00f9 c\u00f3 chung m\u1ee5c ti\u00eau l\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh doanh, Product Marketing v\u00e0 Brand Marketing l\u1ea1i c\u00f3 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u01a1 b\u1ea3n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng so s\u00e1nh \u0111\u1ec3 d\u1ec5 d\u00e0ng hi\u1ec3n th\u1ecb:<\/p>\n1. Product Marketing L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
2. C\u00e1c C\u00f4ng Vi\u1ec7c Ch\u00ednh C\u1ee7a Product Marketing<\/strong><\/span><\/h2>\n
2.1 Nghi\u00ean C\u1ee9u Kh\u00e1ch H\u00e0ng V\u00e0 Th\u1ecb Tr\u01b0\u1eddng<\/strong><\/span><\/h3>\n
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2.2 \u0110\u1ecbnh V\u1ecb V\u00e0 Truy\u1ec1n T\u1ea3i Th\u00f4ng \u0110i\u1ec7p C\u1ee7a S\u1ea3n Ph\u1ea9m<\/strong><\/span><\/h3>\n
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2.3 S\u00e1ng T\u1ea1o N\u1ed9i Dung<\/strong><\/span><\/h3>\n
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2.4 Th\u00fac \u0110\u1ea9y Doanh S\u1ed1 B\u00e1n H\u00e0ng<\/strong><\/span><\/h3>\n
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2.5 B\u00e1o C\u00e1o Ti\u1ebfn \u0110\u1ed9 C\u1ee7a Chi\u1ebfn L\u01b0\u1ee3c Ti\u1ebfp Th\u1ecb<\/strong><\/span><\/h3>\n
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3. Vai Tr\u00f2 c\u1ee7a Product Marketing \u0110\u1ed1i V\u1edbi Doanh Nghi\u1ec7p<\/strong><\/span><\/h2>\n
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4. Ph\u00e2n Bi\u1ec7t Product Marketing V\u00e0 Brand Marketing<\/strong><\/span><\/h2>\n