{"id":27888,"date":"2024-04-14T21:27:12","date_gmt":"2024-04-14T14:27:12","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=27888"},"modified":"2024-04-15T13:55:51","modified_gmt":"2024-04-15T06:55:51","slug":"inbound-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/inbound-marketing-la-gi\/","title":{"rendered":"Inbound Marketing L\u00e0 G\u00ec? 8 B\u01b0\u1edbc Thu H\u00fat Kh\u00e1ch H\u00e0ng B\u1eb1ng Inbound Marketing"},"content":{"rendered":"\n
Thu\u1eadt ng\u1eef Inbound Marketing l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef h\u1ebft s\u1ee9c quen thu\u1ed9c trong l\u0129nh v\u1ef1c Marketing. V\u1eady <\/em>Inbound Marketing l\u00e0 g\u00ec<\/em><\/strong><\/a>? C\u00f9ng t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi qua ki\u1ebfn th\u1ee9c \u0111\u01b0\u1ee3c JobsGo t\u1ed5ng h\u1ee3p trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> Inbound Marketing<\/strong><\/a> l\u00e0 vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng v\u1ec1 ph\u00eda m\u00ecnh b\u1eb1ng c\u00e1ch chia s\u1ebb nh\u1eefng th\u00f4ng tin li\u00ean quan, t\u1ea1o ra nh\u1eefng n\u1ed9i dung h\u1eefu \u00edch, th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi \u0111\u1ecdc. Th\u00f4ng qua \u0111\u00e2y h\u1ecd s\u1ebd ch\u1ee7 \u0111\u1ed9ng h\u01a1n trong vi\u1ec7c t\u00ecm ki\u1ebfm \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u01a1n v\u1ecb. Sau \u0111\u00f3, ph\u00eda doanh nghi\u1ec7p s\u1ebd ti\u1ebfn h\u00e0nh m\u1ed9t lo\u1ea1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, nu\u00f4i d\u01b0\u1ee1ng h\u1ecd \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh \u0111\u01a1n h\u00e0nh th\u00e0nh c\u00f4ng.<\/p><\/blockquote>\n Inbound Marketing<\/strong> c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb kh\u00e1c nhau, c\u1ee5 th\u1ec3 nh\u01b0 Content Marketing, Blog, Event, SEO<\/strong><\/a>, Email Marketing<\/strong><\/a>, Social Media,\u2026 T\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi m\u1ee5c \u0111\u00edch t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ea1o ra m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 th\u00f4i th\u00fac h\u1ecd chuy\u1ec3n \u0111\u1ed5i h\u00e0nh vi.<\/p>\n Xem th\u00eam: 10 xu h\u01b0\u1edbng Marketing n\u1ed5i b\u1eadt nh\u1ea5t 2024<\/a><\/strong><\/p>\n Inbound Marketing<\/strong> ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 m\u1ecdi ng\u00e0nh ngh\u1ec1, l\u0129nh v\u1ef1c. Tuy nhi\u00ean, \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng tri\u1ec3n khai chi\u1ebfn d\u1ecbch Inbound Marketing, b\u1ea1n n\u00ean t\u1ef1 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi sau:<\/p>\n N\u1ebfu c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi \u0111\u01b0a ra l\u00e0 \u201cc\u00f3\u201d t\u1ee9c l\u00e0 b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ed9t chi\u1ebfn d\u1ecbch Inbound Marketing.<\/p>\n Vi\u1ec7c th\u1ef1c hi\u1ec7n Inbound Marketing<\/strong> kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111em l\u1ea1i th\u00e0nh c\u00f4ng. V\u1eady n\u00ean, n\u1ebfu hi\u1ec7u qu\u1ea3 kh\u00f4ng \u0111\u01b0\u1ee3c nh\u01b0 mong \u0111\u1ee3i, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t l\u1ea1i c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e3 tri\u1ec3n khai tr\u01b0\u1edbc \u0111\u00f3 ho\u1eb7c tham kh\u1ea3o nh\u1eefng c\u00f4ng c\u1ee5 Marketing kh\u00e1c ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n Inbound Marketing<\/strong> c\u00f3 vai tr\u00f2 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, c\u1ee5 th\u1ec3 nh\u01b0:<\/p>\n Ph\u00eda doanh nghi\u1ec7p s\u1ebd cung c\u1ea5p \u0111\u1ebfn h\u1ecd nh\u1eefng th\u00f4ng tin th\u1ef1c s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb h\u1eefu \u00edch v\u1edbi h\u1ecd. Th\u00f4ng qua \u0111\u00f3 tho\u1ea3 m\u00e3n ch\u00ednh x\u00e1c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, k\u1ebft h\u1ee3p th\u00eam m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb \u0111\u1ec3 bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 v\u00e0 b\u1ec1n v\u1eefng c\u00f9ng c\u00f4ng ty.<\/p>\n Khi c\u00e1c n\u1ed9i dung m\u00e0 doanh nghi\u1ec7p t\u1ea1o ra mang l\u1ea1i gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea7n th\u00ec ch\u1eafc ch\u1eafn h\u1ecd s\u1ebd quan t\u00e2m v\u00e0 kh\u00f4ng ng\u1ea7n ng\u1ea1i mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y g\u00f3p ph\u1ea7n gia t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t kinh doanh ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n.<\/p>\n C\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Inbound Marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u1ef1c tuy\u1ebfn n\u00ean \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 ti\u00eau t\u1ed1n \u00edt chi ph\u00ed h\u01a1n, gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m ti\u1ec1n cho c\u00e1c m\u1ee5c \u0111\u00edch kh\u00e1c.<\/p>\n Chi\u1ebfn l\u01b0\u1ee3c Inbound Marketing ti\u00eau t\u1ed1n \u00edt chi ph\u00ed. \u0110\u1ed3ng th\u1eddi n\u00f3 cung c\u1ea5p cho doanh nghi\u1ec7p c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch n\u00ean doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 ROI.<\/p>\n Inbound Marketing v\u1edbi kh\u1ea3 n\u0103ng ti\u1ec7m c\u1eadn m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng s\u1ebd h\u1ed7 tr\u1ee3 s\u00e0ng l\u1ecdc t\u1ec7p kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3. B\u1edfi Inbound Marketing cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng th\u00f4ng tin c\u1ee5 th\u1ec3, chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 th\u00f4i th\u00fac h\u1ecd ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm, quan t\u00e2m s\u1ea3n ph\u1ea9m n\u00ean g\u00f3p ph\u1ea7n gia t\u0103ng h\u00e0nh vi mua h\u00e0ng, t\u1eeb \u0111\u1ed1 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho doanh nghi\u1ec7p.<\/p>\n C\u00e1c chi\u1ebfn d\u1ecbch Inbound Marketing th\u00fac \u0111\u1ea9y vi\u1ec7c t\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng h\u01a1n v\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm. Nh\u01b0 v\u1eady, doanh nghi\u1ec7p ng\u00e0y c\u00e0ng t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng, chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n Inbound Marketing \u0111\u00f2i h\u1ecfi s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi kh\u00f4ng ng\u1eebng. \u0110\u00e2y ch\u00ednh l\u00e0 \u0111i\u1ec3m gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u1edbi nh\u1eefng n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o c\u00f9ng nhi\u1ec1u gi\u00e1 tr\u1ecb, tr\u1ea3i nghi\u1ec7m m\u1edbi l\u1ea1, ch\u1eafc ch\u1eafn doanh nghi\u1ec7p s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng ch\u1ee7 \u0111\u1ed9ng t\u00ecm \u0111\u1ebfn v\u1edbi doanh nghi\u1ec7p.<\/p>\n Xem th\u00eam: Digital Marketing l\u00e0 g\u00ec<\/a>?<\/strong><\/p>\n Ho\u1ea1t \u0111\u1ed9ng Inbound Marketing v\u1eabn t\u1ed3n t\u1ea1i m\u1ed9t s\u1ed1 nh\u01b0\u1ee3c \u0111i\u1ec3m l\u00e0:<\/p>\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb Inbound m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/p>\n Inbound Marketing<\/strong> \u0111\u01b0\u1ee3c tri\u1ec3n khai theo 4 ph\u00e2n \u0111o\u1ea1n l\u00e0 thu h\u00fat, chuy\u1ec3n \u0111\u1ed5i, ch\u1ed1t v\u00e0 l\u00e0m h\u00e0i l\u00f2ng. C\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n \u0110\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n l\u00e0 \u0111i\u1ec1u kh\u00f4ng d\u1ec5. B\u1ea1n ph\u1ea3i nh\u1eafm \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 c\u00f9ng m\u1ee5c ti\u00eau, h\u1ecd \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 kh\u00f3 kh\u0103n m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng cho h\u1ecd.<\/p>\n Mu\u1ed1n l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1ec1 trang web c\u00f4ng ty, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh h\u00ecnh th\u1ee9c tri\u1ec3n khai Inbound Marketing<\/strong>:<\/p>\n Sau khi thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng v\u00e0o trang web c\u1ee7a c\u00f4ng ty, c\u00e1c b\u1ea1n c\u1ea7n ti\u1ebfn h\u00e0nh chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng v\u00e3ng lai \u0111\u00f3 th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, c\u00e1c b\u1ea1n c\u1ea7n ti\u1ebfn h\u00e0nh thu th\u1eadp m\u1ed9t s\u1ed1 th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd. \u0110\u00e2y s\u1ebd tr\u1edf th\u00e0nh ngu\u1ed3n d\u1eef li\u1ec7u qu\u00fd gi\u00e1 \u0111\u1ec3 th\u1ef1c hi\u1ec7n Marketing Online \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n B\u01b0\u1edbc ti\u1ebfp theo c\u00e1c b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u1ee7a c\u00f4ng ty. Tuy nhi\u00ean, mu\u1ed1n t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n n\u00e0y, c\u00e1c b\u1ea1n c\u1ea7n ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3. Th\u00f4ng qua \u0111\u00f3 m\u1edbi c\u00f3 th\u1ec3 t\u00ecm ra \u0111\u01b0\u1ee3c \u0111i\u1ec3m th\u00fa h\u00fat kh\u00e1ch h\u00e0ng, t\u1ea1o th\u00f4ng \u0111i\u1ec7p t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ec3 \u0111\u1ea9y qu\u00e1 tr\u00ecnh mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p th\u00e0nh c\u00f4ng.<\/p>\n N\u1ebfu doanh nghi\u1ec7p l\u00e0m t\u1ed1t v\u1ec1 th\u00f4ng \u0111i\u1ec7p, t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng cho nh\u1eefng kh\u00e1ch h\u00e0ng \u0111ang quan t\u00e2m th\u00ec t\u1ec9 l\u1ec7 ch\u1ed1t \u0111\u01a1n s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n. L\u01b0\u1ee3ng kh\u00e1ch ti\u1ec1m n\u0103ng chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u0169ng v\u00ec th\u1ebf m\u00e0 cao h\u01a1n.<\/p>\n Inbound Marketing<\/strong> l\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap doanh nghi\u1ec7p t\u1eadp trung t\u1ea1o d\u1ef1ng v\u00e0 cung c\u1ea5p nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch, g\u00e2y \u0111\u01b0\u1ee3c ch\u00fa \u00fd v\u1edbi ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y khi\u1ebfn ngay c\u1ea3 kh\u00e1ch v\u00e3ng lai ch\u1ec9 gh\u00e9 th\u0103m trang web c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n Kh\u00f4ng nh\u1eefng v\u1eady, chi\u1ebfn d\u1ecbch Marketing n\u00e0y c\u00f2n khi\u1ebfn doanh nghi\u1ec7p kh\u00f4ng b\u1ecf qu\u00ean kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. N\u1ebfu bi\u1ebft c\u00e1ch ch\u0103m s\u00f3c v\u00e0 l\u00e0m h\u00e0i l\u00f2ng v\u1edbi kh\u00e1ch \u0111\u00e3 mua h\u00e0ng, t\u1ec9 l\u1ec7 quay l\u1ea1i s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ti\u1ebfp c\u1ee7a h\u1ecd l\u00e0 r\u1ea5t cao. Th\u00f4ng qua \u0111\u00f3 kh\u00e1ch h\u00e0ng s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch trung th\u00e0nh v\u00e0 b\u1ec1n v\u1eefng c\u1ef1c hi\u1ec7u qu\u1ea3 \u0111\u1ea5y nh\u00e9!<\/p>\n C\u00e1c b\u1ea1n c\u0169ng \u0111\u1eebng ng\u1ea1i ng\u1ea7n trong vi\u1ec7c ti\u1ebfp nh\u1eadn nh\u1eefng \u00fd ki\u1ebfn kh\u00e1c nhau t\u1eeb kh\u00e1ch h\u00e0ng. \u0110\u00f3 ch\u00ednh l\u00e0 nh\u1eefng th\u00f4ng tin qu\u00fd gi\u00e1 \u0111\u1ec3 doanh nghi\u1ec7p c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. T\u1eeb \u0111\u00e2y t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n Xem th\u00eam: Thu\u1eadt ng\u1eef chuy\u00ean ng\u00e0nh Marketing c\u01a1 b\u1ea3n b\u1ea1n nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i bi\u1ebft<\/a><\/strong><\/p>\n \u0110\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch Inbound Marketing<\/strong> mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao cho doanh nghi\u1ec7p, b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua nh\u1eefng b\u01b0\u1edbc sau \u0111\u00e2y:<\/p>\n X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 b\u01b0\u1edbc c\u01a1 b\u1ea3n nh\u1ea5t tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh b\u1ea5t k\u1ef3 m\u1ed9t chi\u1ebfn d\u1ecbch Marketing n\u00e0o. B\u1edfi \u0111\u00e2y l\u00e0 c\u00e1ch gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 gi\u00fap gia t\u0103ng m\u1ee9c \u0111\u1ed9 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng:<\/p>\n Vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1ebd d\u1ef1a tr\u00ean m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 nh\u01b0:<\/p>\n D\u1ef1a tr\u00ean t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p, b\u1ea1n c\u1ea7n thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p tr\u01b0\u1edbc khi kh\u1edfi ch\u1ea1y chi\u1ebfn d\u1ecbch. B\u1edfi \u0111\u00e2y ch\u00ednh l\u00e0 c\u0103n c\u1ee9 quan tr\u1ecdng gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng Inbound Marketing<\/strong>. Hai m\u1ee5c ti\u00eau quan tr\u1ecdng m\u00e0 b\u1ea1n c\u1ea7n quan t\u00e2m l\u00e0 \u201cn\u00e2ng cao nh\u1eadn bi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u\u201d v\u00e0 \u201ct\u0103ng doanh thu\u201d.<\/p>\n \u0110\u1ec3 vi\u1ec7c thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o m\u00f4 h\u00ecnh SMART sau \u0111\u00e2y:<\/p>\n T\u1ed1i \u01b0u t\u1eeb kh\u00f3a l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft c\u1ee7a chi\u1ebfn d\u1ecbch Inbound Marketing<\/strong>. Tuy nhi\u00ean, \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a v\u00e0o trong c\u00e1c ti\u00eau \u0111\u1ec1 v\u00e0 n\u1ed9i dung b\u00e0i vi\u1ebft m\u00e0 h\u00e3y c\u1ed1 g\u1eafng t\u1ed1i \u01b0u ch\u00fang nh\u1eb1m t\u0103ng t\u1ef7 l\u1ec7 t\u00ecm ki\u1ebfm v\u00e0 truy c\u1eadp c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n Khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch Inbound Marketing<\/strong>, nh\u1eb1m gi\u00fap vi\u1ec7c \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 \u0111\u00f3ng g\u00f3p c\u1ee7a c\u00e1c th\u00e0nh ph\u1ea7n \u0111\u01b0\u1ee3c d\u1ec5 d\u00e0ng, b\u1ea1n n\u00ean t\u1ea1o m\u1ed9t URL theo d\u00f5i chung \u0111\u1ec3 s\u1eed d\u1ee5ng trong c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n N\u1ebfu b\u1ea1n \u0111\u00e3 c\u00f3 nh\u1eefng h\u00ecnh dung nh\u1ea5t \u0111\u1ecbnh v\u1ec1 chi\u1ebfn d\u1ecbch Inbound Marketing<\/strong>, b\u1ea1n n\u00ean b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng c\u00e1c n\u1ed9i dung h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u1ea7n tri\u1ec3n khai Landing Page nh\u1eb1m chuy\u1ec3n \u0111\u1ed5i nh\u1eefng kh\u00e1ch h\u00e0ng truy c\u1eadp \u0111\u00f3 th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n Xem th\u00eam: Landing Page l\u00e0 g\u00ec? M\u1ee5c ti\u00eau c\u1ee7a Landing Page trong Marketing l\u00e0 g\u00ec?<\/a><\/strong><\/p>\n Ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p l\u00e0 c\u00e1ch gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn t\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n nh\u1ea5t. B\u1edfi v\u1edbi m\u1ed7i k\u00eanh, n\u1ed9i dung truy\u1ec1n th\u00f4ng s\u1ebd \u0111\u01b0\u1ee3c thay \u0111\u1ed5i \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, gi\u00fap gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i h\u00e0nh vi cho chi\u1ebfn d\u1ecbch.<\/p>\n M\u1ed9t s\u1ed1 k\u00eanh b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o nh\u01b0 Email, Website, c\u00e1c k\u00eanh Social Media<\/strong><\/a> v\u00e0 m\u1ed9t s\u1ed1 k\u00eanh kh\u00e1c.<\/p>\n Sau khi b\u1ea1n thu v\u1ec1 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, chi\u1ebfn d\u1ecbch 1. Inbound Marketing L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
2. Nh\u1eefng \u0110\u1ed1i T\u01b0\u1ee3ng C\u00f3 Th\u1ec3 S\u1eed D\u1ee5ng Inbound Marketing<\/strong><\/span><\/h2>\n
\n
3. T\u1ea1i Sao C\u1ea7n X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c Inbound Marketing?<\/strong><\/span><\/h2>\n
3.1 T\u1ea1o D\u1ef1ng Ni\u1ec1m Tin V\u1ec1 Th\u01b0\u01a1ng Hi\u1ec7u Cho Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h3>\n
3.2 T\u0103ng Doanh S\u1ed1 B\u00e1n H\u00e0ng<\/strong><\/span><\/h3>\n
3.3 Ti\u1ebft Ki\u1ec7m Chi Ph\u00ed Marketing<\/strong><\/span><\/h3>\n
3.4 C\u1ea3i Thi\u1ec7n Ch\u1ec9 S\u1ed1 ROI C\u1ee7a Doanh Nghi\u1ec7p<\/strong><\/span><\/h3>\n
3.5 S\u00e0ng L\u1ecdc Hi\u1ec7u Qu\u1ea3 T\u1ec7p Kh\u00e1ch H\u00e0ng Ti\u1ec1m N\u0103ng<\/strong><\/span><\/h3>\n
3.6 T\u1ea1o Ra S\u1ef1 T\u0103ng Tr\u01b0\u1edfng B\u1ec1n V\u1eefng<\/strong><\/span><\/h3>\n
3.7 T\u1ea1o S\u1ef1 Kh\u00e1c Bi\u1ec7t V\u00e0 C\u1ea1nh Tranh<\/strong><\/span><\/h3>\n
4. Nh\u01b0\u1ee3c \u0110i\u1ec3m C\u1ee7a Inbound Marketing<\/strong><\/span><\/h2>\n
\n
5. C\u00e1c Lo\u1ea1i Ti\u1ebfp Th\u1ecb Inbound Marketing<\/strong><\/span><\/h2>\n
\n
6. C\u00e1c Ph\u00e2n \u0110o\u1ea1n Ch\u00ednh C\u1ee7a Inbound Marketing<\/strong><\/span><\/h2>\n
6.1. Thu H\u00fat \u2013 Attract<\/strong><\/span><\/h3>\n
\n
6.2. Chuy\u1ec3n \u0110\u1ed5i \u2013 Convert<\/strong><\/span><\/h3>\n
6.3. Ch\u1ed1t \u2013 Close<\/strong><\/span><\/h3>\n
6.4. L\u00e0m H\u00e0i L\u00f2ng \u2013 Delight<\/strong><\/span><\/h3>\n
7. C\u00e1ch T\u1ea1o Chi\u1ebfn D\u1ecbch Inbound Marketing Hi\u1ec7u Qu\u1ea3<\/strong><\/span><\/h2>\n
7.1. X\u00e1c \u0110\u1ecbnh \u0110\u1ed1i T\u01b0\u1ee3ng C\u1ee7a Chi\u1ebfn D\u1ecbch Inbound Marketing<\/strong><\/span><\/h3>\n
\n
7.2. Thi\u1ebft L\u1eadp M\u1ee5c Ti\u00eau C\u1ee7a Chi\u1ebfn D\u1ecbch<\/strong><\/span><\/h3>\n
\n
7.3. Ch\u1ecdn T\u1eeb Kh\u00f3a V\u00e0 T\u1ed1i \u01afu H\u00f3a T\u00ecm Ki\u1ebfm<\/strong><\/span><\/h3>\n
7.4. T\u1ea1o M\u1ed9t URL Theo D\u00f5i<\/strong><\/span><\/h3>\n
7.5. T\u1ea1o \u201cM\u1ed3i D\u1eabn\u201d V\u00e0 Landing Pages<\/strong><\/span><\/h3>\n
7.6. Ch\u1ecdn K\u00eanh Truy\u1ec1n Th\u00f4ng Ph\u00f9 H\u1ee3p V\u1edbi Chi\u1ebfn D\u1ecbch<\/strong><\/span><\/h3>\n
7.7. Nu\u00f4i D\u01b0\u1ee1ng Kh\u00e1ch H\u00e0ng Ti\u1ec1m N\u0103ng<\/strong><\/span><\/h3>\n