{"id":29133,"date":"2024-08-30T17:25:01","date_gmt":"2024-08-30T10:25:01","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=29133"},"modified":"2024-10-17T15:01:39","modified_gmt":"2024-10-17T08:01:39","slug":"sow-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/sow-la-gi\/","title":{"rendered":"SOW L\u00e0 G\u00ec? C\u00e1c B\u01b0\u1edbc \u0110\u1ec3 X\u00e2y D\u1ef1ng SOW Hi\u1ec7u Qu\u1ea3"},"content":{"rendered":"\n
SOW l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u kh\u00f4ng th\u1ec3 thi\u1ebfu trong b\u1ea5t k\u1ef3 d\u1ef1 \u00e1n n\u00e0o. N\u00f3 l\u00e0 \u201cb\u1ea3n \u0111\u1ed3 \u0111\u01b0\u1eddng \u0111i\u201d ch\u1ec9 ra r\u00f5 r\u00e0ng nh\u1eefng g\u00ec c\u1ea7n l\u00e0m, ai s\u1ebd l\u00e0m v\u00e0 l\u00e0m nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 d\u1ef1 \u00e1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng. V\u1eady <\/em>SOW l\u00e0 g\u00ec<\/em><\/strong><\/a>? C\u00f9ng JobsGo \u0111i t\u00ecm hi\u1ec3u qua b\u00e0i sau.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> SOW l\u00e0 g\u00ec<\/strong><\/a>? N\u00f3 \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean b\u1edfi c\u00e1c ch\u1eef c\u00e1i \u0111\u1ea7u trong c\u1ee5m t\u1eeb ti\u1ebfng Anh \u201cStatement Of Work\u201d. Thu\u1eadt ng\u1eef n\u00e0y ch\u1ec9 \u0111\u1ebfn b\u00e1o c\u00e1o tr\u00ecnh t\u1ef1 c\u00f4ng vi\u1ec7c. Hay c\u00f3 th\u1ec3 hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n ch\u00ednh l\u00e0 b\u1ea3n m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c c\u1ea7n th\u1ef1c hi\u1ec7n m\u00e0 kh\u00e1ch h\u00e0ng mu\u1ed1n bi\u1ebft.<\/p><\/blockquote>\n Trong b\u1ea3n ph\u1ea1m vi c\u00f4ng vi\u1ec7c SOW, doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0a ra \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1: timeline th\u1ef1c hi\u1ec7n, m\u1ee5c ti\u00eau d\u1ef1 \u00e1n, v\u1ecb tr\u00ed l\u00e0m vi\u1ec7c, nh\u1eefng ti\u00eau chu\u1ea9n \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng hay kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c\u2026 T\u00f9y thu\u1ed9c v\u00e0o t\u00ednh ch\u1ea5t, \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a c\u00f4ng vi\u1ec7c m\u00e0 c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean c\u00f3 th\u1ec3 thay \u0111\u1ed5i m\u1ed9t c\u00e1ch linh ho\u1ea1t.<\/p>\n \u1ede giai \u0111o\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch, SOW \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean nh\u1eefng m\u1ee5c ti\u00eau chung, l\u00e0 c\u00e1ch gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 t\u00ednh kh\u1ea3 thi c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o th\u1ef1c hi\u1ec7n. \u0110\u1ed3ng th\u1eddi, v\u1edbi c\u00e1c m\u1ed1c th\u1eddi gian c\u1ee5 th\u1ec3 theo t\u1eebng \u0111\u1ea7u vi\u1ec7c \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng trong SOW, doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n, th\u00f4ng tin c\u0169ng nh\u01b0 ti\u1ebfn tr\u00ecnh c\u00f4ng vi\u1ec7c.<\/p>\n Xem th\u00eam: <\/strong>Workflow<\/strong><\/a> \u2013 Ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng quy tr\u00ecnh l\u00e0m vi\u1ec7c t\u1ed1i \u01b0u<\/strong><\/p>\n SOW trong Marketing ngh\u0129a l\u00e0 g\u00ec<\/strong><\/a>? B\u1ea1n \u0111\u00e3 hi\u1ec3u qua chia s\u1ebb \u1edf ph\u1ea7n tr\u00ean c\u1ee7a b\u00e0i vi\u1ebft, v\u1eady trong l\u0129nh v\u1ef1c Marketing th\u00ec nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n SOW trong Marketing s\u1ebd l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c c\u00f4ng vi\u1ec7c c\u1ea7n \u0111\u01b0\u1ee3c tri\u1ec3n khai chi ti\u1ebft v\u00e0 c\u1ee5 th\u1ec3 cho chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u2013 qu\u1ea3ng c\u00e1o. N\u00f3 s\u1ebd ghi ch\u00e9p to\u00e0n b\u1ed9 nh\u1eefng ti\u1ebfn tr\u00ecnh c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 v\u1ec1 doanh s\u1ed1 b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p. Th\u00f4ng qua \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh nh\u1eefng ch\u1ed7 c\u1ea7n thi\u1ebft nh\u1eb1m \u0111\u1ea1t k\u1ebft qu\u1ea3 cao h\u01a1n.<\/p>\n V\u1eady \u0111\u1ec3 ho\u00e0n th\u00e0nh SOW Marketing s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o? C\u00e2u tr\u1ea3 l\u1eddi s\u1ebd \u0111\u01b0\u1ee3c h\u00e9 l\u1ed9 qua chia s\u1ebb trong ph\u1ea7n ti\u1ebfp theo.<\/p>\n SOW s\u1ebd gi\u00fap cho doanh nghi\u1ec7p:<\/p>\n Mu\u1ed1n ho\u00e0n th\u00e0nh m\u1ed9t b\u1ea3n ph\u1ea1m vi c\u00f4ng vi\u1ec7c SOW c\u00e1c b\u1ea1n ph\u1ea3i \u0111\u1ea3m b\u1ea3o c\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n nh\u01b0 sau:<\/p>\n Xem th\u00eam: <\/strong>C\u00e1ch vi\u1ebft b\u00e1o c\u00e1o hi\u1ec7u qu\u1ea3 gi\u00fap \u201cghi \u0111i\u1ec3m\u201d v\u1edbi s\u1ebfp<\/strong><\/a><\/p>\n SOW kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c d\u1ef1 \u00e1n n\u1ed9i b\u1ed9 m\u00e0 c\u00f2n r\u1ea5t \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng s\u1eed d\u1ee5ng cho c\u00e1c d\u1ef1 \u00e1n b\u00ean ngo\u00e0i. SOW gi\u00fap m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 hi\u1ec3u v\u00e0 thi\u1ebft l\u1eadp nh\u1eefng nhi\u1ec7m v\u1ee5 m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3, chi ti\u1ebft, t\u1eeb \u0111\u00f3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng d\u1ec5 d\u00e0ng. Nh\u1edd c\u00f3 ph\u1ea1m vi c\u00f4ng vi\u1ec7c SOW m\u00e0 c\u00e1c d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd khoa h\u1ecdc h\u01a1n. C\u1ee5 th\u1ec3, n\u00f3 gi\u00fap c\u00f4ng ty:<\/p>\n Ch\u00ednh nh\u1eefng \u0111i\u1ec1u tr\u00ean khi\u1ebfn cho r\u1ea5t nhi\u1ec1u c\u00e1c doanh nghi\u1ec7p, c\u00f4ng ty hi\u1ec7n nay \u0111\u1ec1u x\u00e2y d\u1ef1ng SOW cho d\u1ef1 \u00e1n khi h\u1ee3p t\u00e1c v\u1edbi nh\u1eefng \u0111\u01a1n v\u1ecb kh\u00e1c.<\/p>\n V\u1eady, c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t SOW l\u00e0 g\u00ec? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc chi ti\u1ebft b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/p>\n Tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh b\u1ea5t k\u1ef3 d\u1ef1 \u00e1n n\u00e0o \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n c\u00f3 nh\u1eefng c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 d\u1ef1 \u00e1n. C\u1ee5 th\u1ec3 nh\u01b0:<\/p>\n Trong ph\u1ea7n m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u1ea7n tr\u00ecnh b\u00e0y c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng l\u00fd do d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. H\u00e3y n\u00eau th\u1eadt c\u1ee5 th\u1ec3 v\u1ec1 b\u1ed1i c\u1ea3nh th\u1ef1c hi\u1ec7n, nh\u1eefng m\u1ee5c ti\u00eau kinh doanh m\u00e0 doanh nghi\u1ec7p \u0111ang h\u01b0\u1edbng t\u1edbi c\u0169ng nh\u01b0 c\u00e1c k\u1ebft qu\u1ea3 t\u1ed1t \u0111\u1eb9p m\u00e0 h\u1ecd mong \u0111\u1ee3i trong t\u01b0\u01a1ng lai.<\/p>\n Sau khi c\u00f3 nh\u1eefng h\u00ecnh dung chung v\u1ec1 d\u1ef1 \u00e1n, doanh nghi\u1ec7p c\u1ea7n ph\u00e1c th\u1ea3o v\u1ec1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng, nhi\u1ec7m v\u1ee5 h\u1ecd c\u1ea7n th\u1ef1c hi\u1ec7n trong m\u1ed9t ph\u1ea1m vi nh\u1ea5t \u0111\u1ecbnh. Trong \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n m\u00f4 t\u1ea3 t\u1eebng nhi\u1ec7m v\u1ee5 th\u00f4ng qua danh s\u00e1ch c\u00e1c b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n.<\/p>\n Ph\u00e2n chia nhi\u1ec7m v\u1ee5 cho t\u1eebng th\u00e0nh vi\u00ean tham gia d\u1ef1 \u00e1n l\u00e0 b\u01b0\u1edbc v\u00f4 c\u00f9ng quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t khi d\u1ef1 \u00e1n n\u00e0y \u0111\u01b0\u1ee3c tri\u1ec3n khai c\u00f9ng v\u1edbi \u0111\u1ed1i t\u00e1c b\u00ean ngo\u00e0i. B\u1edfi n\u00f3 \u0111\u1ea3m b\u1ea3o m\u1ed7i ng\u01b0\u1eddi \u0111\u1ec1u c\u00f3 th\u1ec3 hi\u1ec3u v\u1ec1 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng, nhi\u1ec7m v\u1ee5 h\u1ecd c\u1ea7n th\u1ef1c hi\u1ec7n. L\u01b0u \u00fd r\u1eb1ng, t\u1ea5t c\u1ea3 vi\u1ec7c \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e2n chia \u0111\u1ec1u ph\u1ea3i ho\u00e0n th\u00e0nh.<\/p>\n \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ti\u1ebfn \u0111\u1ed9 tri\u1ec3n khai d\u1ef1 \u00e1n, doanh nghi\u1ec7p c\u1ea7n l\u00e0m r\u00f5 nh\u1eefng v\u1ea5n \u0111\u1ec1 nh\u01b0:<\/p>\n S\u1ea3n ph\u1ea9m c\u1ee7a d\u1ef1 \u00e1n l\u00e0 nh\u1eefng k\u1ebft qu\u1ea3 m\u00e0 doanh nghi\u1ec7p mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c sau khi k\u1ebft th\u00fac d\u1ef1 \u00e1n. S\u1ea3n ph\u1ea9m n\u00e0y \u0111\u01b0\u1ee3c t\u1ed5ng k\u1ebft d\u1ef1a tr\u00ean nh\u1eefng nhi\u1ec7m v\u1ee5 \u0111\u01b0\u1ee3c \u0111\u01b0a ra tr\u01b0\u1edbc \u0111\u00f3. Ch\u1eb3ng h\u1ea1n, v\u1edbi d\u1ef1 \u00e1n thay \u0111\u1ed5i thi\u1ebft k\u1ebf trang web th\u00ec s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng c\u00f3 th\u1ec3 l\u00e0:<\/p>\n Nh\u1eb1m h\u1ea1n ch\u1ebf t\u1ed1i \u0111a sai s\u00f3t c\u00f3 th\u1ec3 x\u1ea3y ra, doanh nghi\u1ec7p c\u1ea7n qu\u1ea3n l\u00fd nh\u1eefng r\u1ee7i ro trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n:<\/p>\n B\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong qu\u00e1 t\u00ecnh x\u00e2y d\u1ef1ng ph\u1ea1m vi c\u00f4ng vi\u1ec7c SOW l\u00e0 x\u00e2y d\u1ef1ng ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 d\u1ef1 \u00e1n. Nh\u1eefng ti\u00eau ch\u00ed n\u00e0y l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 ch\u1ea5p thu\u1eadn c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a d\u1ef1 \u00e1n.<\/p>\n1. SOW L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
2. SOW Trong Marketing L\u00e0 G\u00ec? <\/strong><\/span><\/h2>\n
3. Nh\u1eefng L\u1ee3i \u00cdch C\u1ee7a SOW Trong Marketing<\/strong><\/span><\/h2>\n
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4. Nh\u1eefng Y\u1ebfu T\u1ed1 Gi\u00fap SOW Marketing \u0110\u01b0\u1ee3c Ho\u00e0n Th\u00e0nh <\/strong><\/span><\/h2>\n
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5. Vai Tr\u00f2 C\u1ee7a SOW Trong Doanh Nghi\u1ec7p Nh\u01b0 Th\u1ebf N\u00e0o? <\/strong><\/span><\/h2>\n
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6. C\u00e1c B\u01b0\u1edbc \u0110\u1ec3 X\u00e2y D\u1ef1ng SOW L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
6.1. Gi\u1edbi Thi\u1ec7u Th\u00f4ng Tin D\u1ef1 \u00c1n <\/strong><\/span><\/h3>\n
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6.2. Tr\u00ecnh B\u00e0y M\u1ee5c Ti\u00eau D\u1ef1 \u00c1n<\/strong><\/span><\/h3>\n
6.3. Ph\u1ea1m Vi C\u00f4ng Vi\u1ec7c T\u1eebng H\u1ea1ng M\u1ee5c Trong D\u1ef1 \u00c1n\u00a0<\/strong><\/span><\/h3>\n
6.4. Nhi\u1ec7m V\u1ee5 C\u1ee7a T\u1eebng Th\u00e0nh Vi\u00ean Tham Gia D\u1ef1 \u00c1n\u00a0<\/strong><\/span><\/h3>\n
6.5. Ti\u1ebfn \u0110\u1ed9 Tri\u1ec3n Khai S\u1ea3n Ph\u1ea9m\u00a0<\/strong><\/span><\/h3>\n
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6.6. S\u1ea3n Ph\u1ea9m<\/strong><\/span><\/h3>\n
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6.7. Qu\u1ea3n L\u00fd R\u1ee7i Ro C\u00f3 Th\u1ec3 X\u1ea3y Ra\u00a0<\/strong><\/span><\/h3>\n
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6.8. Ti\u00eau Ch\u00ed \u0110\u00e1nh Gi\u00e1 D\u1ef1 \u00c1n\u00a0<\/strong><\/span><\/h3>\n