{"id":30533,"date":"2022-04-27T17:29:27","date_gmt":"2022-04-27T10:29:27","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=30533"},"modified":"2024-11-30T22:26:48","modified_gmt":"2024-11-30T15:26:48","slug":"gia-tri-thuong-hieu-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/gia-tri-thuong-hieu-la-gi\/","title":{"rendered":"Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? C\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<div class=\"kk-star-ratings\n     kksr-valign-top     kksr-align-left    \"\n    data-payload=\"{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;30533&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;count&quot;:&quot;0&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.5&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 post&quot;,&quot;legend&quot;:&quot;4.5\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;width&quot;:&quot;119&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 119px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 post<\/span>\n    <\/div>\n<\/div>\n<p>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 ph\u00e1t tri\u1ec3n l\u1edbn m\u1ea1nh c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Tr\u00ean th\u1ef1c t\u1ebf, m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 nh\u1eefng c\u00e1ch kh\u00e1c nhau trong vi\u1ec7c x\u00e2y d\u1ef1ng <a href=\"https:\/\/jobsgo.vn\/blog\/gia-tri-thuong-hieu-la-gi\/#gia_tri_thuong_hieu\" target=\"_blank\" rel=\"noopener\"><strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> v\u00e0 gi\u1eef l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng. V\u1eady <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/strong>? Doanh nghi\u1ec7p c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 n\u00e2ng cao <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a m\u00ecnh, b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi.<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#Gia_tri_thuong_hieu_la_gi\">Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#Gia_tri_cot_loi_cua_thuong_hieu_la_gi\">Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#Vai_tro_cua_gia_tri_thuong_hieu_voi_doanh_nghiep\">Vai tr\u00f2 c\u1ee7a gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u1edbi doanh nghi\u1ec7p<\/a><\/li><li><a href=\"#Yeu_to_tao_nen_gia_tri_thuong_hieu_cua_doanh_nghiep\">Y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p<\/a><ul><li><a href=\"#Chi_phi_xay_dung_Cost-Based_Brand_Valuation\">Chi ph\u00ed x\u00e2y d\u1ef1ng (Cost-Based Brand Valuation)<\/a><\/li><li><a href=\"#Gia_tri_thuong_hieu_dua_tren_gia_tri_thi_truong\">Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng<\/a><\/li><\/ul><\/li><li><a href=\"#Phan_biet_gia_tri_thuong_hieu_va_tai_san_thuong_hieu\">Ph\u00e2n bi\u1ec7t gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li><a href=\"#Cac_buoc_xay_dung_gia_tri_cua_thuong_hieu\">C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/a><ul><li><a href=\"#Xay_dung_su_khac_biet_cho_thuong_hieu\">X\u00e2y d\u1ef1ng s\u1ef1 kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li><a href=\"#Dat_loi_ich_nhu_cau_khach_hang_len_tren_het\">\u0110\u1eb7t l\u1ee3i \u00edch, nhu c\u1ea7u kh\u00e1ch h\u00e0ng l\u00ean tr\u00ean h\u1ebft<\/a><\/li><li><a href=\"#Xay_dung_gia_tri_thuong_hieu_dua_tren_trai_nghiem_khach_hang\">X\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a><\/li><\/ul><\/li><li><a href=\"#Mot_so_Brand_thanh_cong_trong_viec_xay_dung_gia_tri_thuong_hieu\">M\u1ed9t s\u1ed1 Brand th\u00e0nh c\u00f4ng trong vi\u1ec7c x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a><ul><li><a href=\"#Gia_tri_thuong_hieu_Toyota\">Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u Toyota<\/a><\/li><li><a href=\"#Gia_tri_thuong_hieu_Burberry\">Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u Burberry<\/a><\/li><li><a href=\"#Gia_tri_thuong_hieu_cua_Starbucks\">Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Starbucks<\/a><\/li><li><a href=\"#Gia_tri_thuong_hieu_Vinamilk\">Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u Vinamilk<\/a><\/li><\/ul><\/li><li><a href=\"#Cac_buoc_nang_cao_gia_tri_thuong_hieu_moi_nhat_2022\">C\u00e1c b\u01b0\u1edbc n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1edbi nh\u1ea5t 2022<\/a><ul><li><a href=\"#Marketing_ca_nhan_hoa_thuong_hieu\">Marketing c\u00e1 nh\u00e2n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li><a href=\"#Tro_thanh_chuyen_gia\">Tr\u1edf th\u00e0nh chuy\u00ean gia<\/a><\/li><li><a href=\"#Cai_thien_trai_nghiem_khach_hang\">C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a><\/li><li><a href=\"#Tao_su_khac_biet_so_voi_doi_thu\">T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7<\/a><\/li><li><a href=\"#Can_bang_gia_tri_thuc_te_va_gia_tri_ky_vong\">C\u00e2n b\u1eb1ng gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf v\u00e0 gi\u00e1 tr\u1ecb k\u1ef3 v\u1ecdng<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"Gia_tri_thuong_hieu_la_gi\"><strong>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<blockquote id=\"gi\u00e1_tr\u1ecb_c\u1ee7a_th\u01b0\u01a1ng_hi\u1ec7u\" cite=\"https:\/\/jobsgo.vn\/blog\/gia-tri-thuong-hieu-la-gi\/#gi\u00e1_tr\u1ecb_th\u01b0\u01a1ng_hi\u1ec7u_l\u00e0_g\u00ec\"><p><a rel=\"nofollow\" href=\"https:\/\/en.wikipedia.org\/wiki\/Brand_valuation#Brand_value\"><strong>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> hay c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi ph\u1ed5 bi\u1ebfn l\u00e0 Brand Value. \u0110\u00e2y l\u00e0 c\u1ee5m t\u1eeb ch\u1ec9 nh\u1eefng gi\u00e1 tr\u1ecb v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh m\u00e0 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi tr\u1ea3 khi mua, s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5,\u2026 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p><\/blockquote>\n<p>Ngo\u00e0i ra, <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u0169ng bao g\u1ed3m m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 v\u00f4 h\u00ecnh kh\u00e1c nh\u01b0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, l\u1ee3i th\u1ebf th\u01b0\u01a1ng m\u1ea1i,\u2026<\/p>\n<figure id=\"attachment_30534\" aria-describedby=\"caption-attachment-30534\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/04\/gia-tri-thuong-hieu-la-gi-1.jpg\" alt=\"gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u\" width=\"800\" height=\"600\" \/><figcaption id=\"caption-attachment-30534\" class=\"wp-caption-text\"><center><em><strong>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/strong>?<\/em><\/center><\/figcaption><\/figure>\n<h2><span id=\"Gia_tri_cot_loi_cua_thuong_hieu_la_gi\"><strong>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<p>N\u00f3 l\u00e0 gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ed9c \u0111\u00e1o nh\u1ea5t c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n ph\u1ea3i x\u00e1c \u0111\u1ea7u ti\u00ean, t\u1eeb \u0111\u00f3 m\u1edbi c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u,&#8230; \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n, c\u00e1c b\u1ea1n \u0111i v\u00e0o v\u00ed d\u1ee5 v\u1ec1 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a TH True MILK nh\u01b0 sau:<\/p>\n<p>\u201cTH True MILK h\u01b0\u1edbng \u0111\u1ebfn 5 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i g\u1ed3m:<\/p>\n<ul>\n<li>S\u1ea3n ph\u1ea9m v\u00ec s\u1ee9c kh\u1ecfe c\u1ed9ng \u0111\u1ed3ng.<\/li>\n<\/ul>\n<ul>\n<li>Ho\u00e0n to\u00e0n t\u1eeb t\u1ef1 nhi\u00ean.<\/li>\n<\/ul>\n<ul>\n<li>Ngu\u1ed3n s\u1eefa t\u01b0\u01a1i, ngon, s\u1ea1ch, b\u1ed5 d\u01b0\u1ee1ng.<\/li>\n<\/ul>\n<ul>\n<li>Th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng<\/li>\n<\/ul>\n<ul>\n<li>T\u01b0 duy v\u01b0\u1ee3t tr\u1ed9i v\u00e0 h\u00e0i h\u00f2a l\u1ee3i \u00edch.<\/li>\n<\/ul>\n<p>Theo \u0111\u00f3 m\u1ecdi ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u tu\u1ea7n th\u1ee7 5 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i tr\u00ean.\u201d<\/p>\n<p><b>\ud83d\udc49 Xem th\u00eam:<\/b> <strong><a href=\"https:\/\/jobsgo.vn\/blog\/thuong-hieu-ca-nhan-la-gi-lam-the-nao-de-xay-dung-thuong-hieu-ca-nhan\/\" target=\"_blank\" rel=\"noopener\">Th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n<\/a> l\u00e0 g\u00ec? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n?<\/strong><\/p>\n<h2><span id=\"Vai_tro_cua_gia_tri_thuong_hieu_voi_doanh_nghiep\"><strong>Vai tr\u00f2 c\u1ee7a gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u1edbi doanh nghi\u1ec7p<\/strong><\/span><\/h2>\n<p>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o d\u1ef1ng n\u00ean <strong>gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong> cho m\u1ed9t doanh nghi\u1ec7p. \u0110\u1ec3 gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u00ecnh dung v\u1ec1 vai tr\u00f2 c\u1ee7a <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>, c\u00e1c b\u1ea1n c\u0169ng \u0111i v\u00e0o v\u00ed d\u1ee5 v\u1ec1 Coca Cola nh\u01b0 sau:<\/p>\n<figure id=\"attachment_30535\" aria-describedby=\"caption-attachment-30535\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/04\/gia-tri-thuong-hieu-la-gi-2.jpg\" alt=\"gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u\" width=\"800\" height=\"533\" \/><figcaption id=\"caption-attachment-30535\" class=\"wp-caption-text\"><center><em>Vai tr\u00f2 c\u1ee7a <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u1edbi doanh nghi\u1ec7p<\/em><\/center><\/figcaption><\/figure>\n<p>\u201cCoca Cola x\u00e2y d\u1ef1ng <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a m\u00ecnh nh\u01b0 sau:<\/p>\n<ul>\n<li>L\u00e3nh \u0111\u1ea1o: S\u1ef1 c\u1ea3m \u0111\u1ea3m trong vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a t\u01b0\u01a1ng lai.<\/li>\n<\/ul>\n<ul>\n<li>H\u1ee3p t\u00e1c: T\u1eadn d\u1ee5ng ngu\u1ed3n nh\u00e2n l\u1ef1c t\u1eadp th\u1ec3.<\/li>\n<\/ul>\n<ul>\n<li>Ch\u00ednh tr\u1ef1c: Lu\u00f4n th\u1ef1c t\u1ebf.<\/li>\n<\/ul>\n<ul>\n<li>Tr\u00e1ch nhi\u1ec7m: T\u00f9y thu\u1ed9c v\u00e0o ng\u01b0\u1eddi \u0111\u1ea3m nh\u1eadn.<\/li>\n<\/ul>\n<ul>\n<li>\u0110am m\u00ea: Cam k\u1ebft trong t\u00e2m tr\u00ed v\u00e0 tr\u00e1i tim.<\/li>\n<\/ul>\n<ul>\n<li>\u0110a d\u1ea1ng:\u00a0 Bao g\u1ed3m d\u00f2ng d\u00f2ng s\u1ea3n ph\u1ea9m kh\u00e1c nhau.<\/li>\n<\/ul>\n<ul>\n<li>Ch\u1ea5t l\u01b0\u1ee3ng: Nh\u1eefng g\u00ec h\u1ecd l\u00e0m \u0111\u1ec1u th\u1ef1c hi\u1ec7n r\u1ea5t t\u1ed1t.\u201d<\/li>\n<\/ul>\n<p>Qua v\u00ed d\u1ee5 tr\u00ean, c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c r\u1eb1ng, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng d\u1ef1a v\u00e0o gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ec3 x\u00e2y d\u1ef1ng ho\u1ea1t \u0111\u1ed9ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3 chi\u1ebfm \u0111\u01b0\u1ee3c t\u00ecnh c\u1ea3m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 t\u1ea1o d\u1ef1ng <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n<h2><span id=\"Yeu_to_tao_nen_gia_tri_thuong_hieu_cua_doanh_nghiep\"><strong>Y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p<\/strong><\/span><\/h2>\n<p><strong>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a v\u00e0o 2 y\u1ebfu t\u1ed1 l\u00e0: Chi ph\u00ed x\u00e2y d\u1ef1ng v\u00e0 gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng. C\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft qua ph\u00e2n t\u00edch c\u1ee7a JobsGO d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<figure id=\"attachment_38293\" aria-describedby=\"caption-attachment-38293\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/04\/gia-tri-thuong-hieu-1.jpg\" alt=\"gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec\" width=\"800\" height=\"466\" \/><figcaption id=\"caption-attachment-38293\" class=\"wp-caption-text\"><center><em>Y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a doanh nghi\u1ec7p<\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"Chi_phi_xay_dung_Cost-Based_Brand_Valuation\"><strong>Chi ph\u00ed x\u00e2y d\u1ef1ng (Cost-Based Brand Valuation)<\/strong><\/span><\/h3>\n<p>Cost-Based Brand Valuation ch\u00ednh l\u00e0 \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a v\u00e0o chi ph\u00ed. N\u00f3 lu\u00f4n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc \u0111\u1ea7u ti\u00ean khi x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi doanh nghi\u1ec7p b\u1ea5t k\u1ef3. Hi\u1ec3u \u0111\u01a1n gi\u1ea3n th\u00ec n\u00f3 ch\u00ednh l\u00e0 chi ph\u00ed b\u1ecf ra t\u1eeb khi doanh nghi\u1ec7p m\u1edbi th\u00e0nh l\u1eadp nh\u1eb1m t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c t\u00ean tu\u1ed5i, danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Chi ph\u00ed x\u00e2y d\u1ef1ng s\u1ebd bao g\u1ed3m:<\/p>\n<ul>\n<li>Chi ph\u00ed qu\u00e0 t\u1eb7ng, khuy\u1ebfn m\u00e3i, sampling.<\/li>\n<li>Chi ph\u00ed \u0111\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u, c\u1ea5p ph\u00e9p kinh doanh.<\/li>\n<li>Chi ph\u00ed truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o, Marketing, PR,..<\/li>\n<li>Chi ph\u00ed tri\u1ec3n khai chi\u1ebfn d\u1ecbch.<\/li>\n<\/ul>\n<p>Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh v\u00e0 li\u1ec7t k\u00ea kho\u1ea3n ng\u00e2n s\u00e1ch th\u1ef1c t\u1ebf trong \u0111i\u1ec1u ki\u1ec7n chi ph\u00ed t\u1ea1i th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i. \u0110\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch th\u1ee9c \u00e1p d\u1ee5ng ch\u1ee7 y\u1ebfu v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1edbi ho\u1eb7c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n t\u00e1i c\u01a1 c\u1ea5u l\u1ea1i.<\/p>\n<h3><span id=\"Gia_tri_thuong_hieu_dua_tren_gia_tri_thi_truong\"><strong>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng<\/strong><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ecbnh gi\u00e1 y\u00eau c\u1ea7u doanh nghi\u1ec7p ph\u1ea3i t\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch v\u1ec1 gi\u00e1 tr\u1ecb, chi ph\u00ed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n v\u1ec1 gi\u00e1 tr\u1ecb n\u1ed9i t\u1ea1i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111ang c\u00f3.<\/p>\n<p>V\u1edbi ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p lu\u00f4n c\u1ea7n nh\u1eadt tin t\u1ee9c, th\u00f4ng tin tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng xuy\u00ean. Kh\u00f4ng nh\u1eefng v\u1eady, doanh nghi\u1ec7p c\u00f2n ph\u1ea3i \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh x\u00e1c t\u1ea1i th\u1eddi \u0111i\u1ec3m th\u1ef1c hi\u1ec7n. M\u1ed7i th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau khi doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi bi\u1ebfn \u0111\u1ed9ng v\u1ec1 gi\u00e1 tr\u00ean th\u1ecb tr\u01b0\u1eddng cho ra c\u00e1c k\u1ebft qu\u1ea3 kh\u00e1c nhau. \u0110\u1ed3ng th\u1eddi, doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ebfn <a href=\"https:\/\/jobsgo.vn\/blog\/ban-sac-thuong-hieu-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n<p><b>\ud83d\udc49 Xem th\u00eam:<\/b> <strong><a href=\"https:\/\/jobsgo.vn\/blog\/chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noopener\">Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/a>? H\u1ec7 th\u1ed1ng \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/p>\n<h2><span id=\"Phan_biet_gia_tri_thuong_hieu_va_tai_san_thuong_hieu\"><strong>Ph\u00e2n bi\u1ec7t gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h2>\n<figure id=\"attachment_38294\" aria-describedby=\"caption-attachment-38294\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/04\/gia-tri-thuong-hieu-3.jpg\" alt=\"V\u00ed d\u1ee5 v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u\" width=\"800\" height=\"559\" \/><figcaption id=\"caption-attachment-38294\" class=\"wp-caption-text\"><center><em>Ph\u00e2n bi\u1ec7t <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u00e0 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/em><\/center><\/figcaption><\/figure>\n<p>C\u00f3 nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m l\u1eabn <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u00e0 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u. JobsGO s\u1ebd ph\u00e2n t\u00edch \u0111\u1ec3 gi\u00fap b\u1ea1n th\u1ea5y \u0111\u01b0\u1ee3c \u0111i\u1ec3m kh\u00e1c nhau gi\u1eefa ch\u00fang nh\u01b0 sau:<\/p>\n<p>T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u mang nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m sau:<\/p>\n<ul>\n<li>T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1eadp h\u1ee3p t\u00e0i s\u1ea3n ho\u1eb7c n\u1ee3 ph\u1ea3i tr\u1ea3 d\u01b0\u1edbi d\u1ea1ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb th\u01b0\u01a1ng hi\u1ec7u, li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi\u1ebfn gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u0103ng ho\u1eb7c gi\u1ea3m. Hi\u1ec3u \u0111\u01a1n gi\u1ea3n th\u00ec n\u00f3 l\u00e0 gi\u00e1 tr\u1ecb th\u1eb7ng d\u01b0 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 vai tr\u00f2 qu\u00e1 trong ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/li>\n<li>T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 khi\u1ebfn nh\u1eadn th\u1ee9c v\u1ec1 <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> b\u1ecb thay \u0111\u1ed5i. B\u1edfi n\u00f3 kh\u00f4ng ch\u1ec9 t\u1ea1o chi\u1ebfn thu\u1eadt \u0111\u1ec3 mang v\u1ec1 doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ed1t trong th\u1eddi gian ng\u1eafn h\u1ea1n m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e2u d\u00e0i.<\/li>\n<li>T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng cao th\u00ec kh\u1ea3 n\u0103ng b\u1ecb t\u1ea5n c\u00f4ng v\u00e0 \u1ea3nh h\u01b0\u1edfng t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00e0ng \u00edt.<\/li>\n<\/ul>\n<p>Trong khi \u0111\u00f3, <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Doanh nghi\u1ec7p s\u1ebd ph\u1ea3i \u01b0\u1edbc t\u00ednh <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Hi\u1ec3u \u0111\u01a1n gi\u1ea3n th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 bao nhi\u00eau?<\/p>\n<p>T\u00f3m l\u1ea1i, <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u01b0\u1ee3c quy v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh v\u00e0 n\u00f3 mang \u00fd ngh\u0129a khi \u0111em th\u01b0\u01a1ng hi\u1ec7u ra mua\/b\u00e1n. C\u00f2n t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eadn th\u1ee9c, l\u00f2ng trung th\u00e0nh xu\u1ea5t ph\u00e1t t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>Vi\u1ec7c t\u00ecm hi\u1ec3u<a href=\"https:\/\/jobsgo.vn\/blog\/nganh-quan-tri-thuong-hieu-la-gi\/\" target=\"_blank\" rel=\"noopener\"> <strong>ng\u00e0nh marketing qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/strong><\/a> c\u0169ng r\u1ea5t quan tr\u1ecdng. Ng\u00e0nh n\u00e0y kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 duy tr\u00ec gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 gia t\u0103ng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra l\u1ee3i nhu\u1eadn b\u1ec1n v\u1eefng trong d\u00e0i h\u1ea1n.<\/p>\n<h2><span id=\"Cac_buoc_xay_dung_gia_tri_cua_thuong_hieu\"><strong>C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h2>\n<h3><span id=\"Xay_dung_su_khac_biet_cho_thuong_hieu\"><strong>X\u00e2y d\u1ef1ng s\u1ef1 kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n<figure id=\"attachment_38295\" aria-describedby=\"caption-attachment-38295\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/04\/gia-tri-thuong-hieu-4.jpg\" alt=\"gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u\" width=\"800\" height=\"533\" \/><figcaption id=\"caption-attachment-38295\" class=\"wp-caption-text\"><center><em>C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/em><\/center><\/figcaption><\/figure>\n<p>Khi th\u00e0nh l\u1eadp m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>, y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u b\u1ea1n c\u1ea7n l\u01b0u \u00fd l\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t. Theo \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n nh\u1eefng th\u1ee9 gi\u1ed1ng ng\u01b0\u1eddi kh\u00e1c nh\u01b0ng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 b\u1ea1n \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng ph\u1ea3i ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t. \u0110\u00f3 ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ea5u \u1ea5n v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ghi nh\u1edb c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Kh\u00f4ng nh\u1eefng v\u1eady, \u0111\u00e2y c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh l\u00e0nh m\u1ea1nh tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea c\u00f3 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 nh\u01b0 m\u1ed9t Brand n\u1ed5i ti\u1ebfng th\u00ec bu\u1ed9c ph\u1ea3i t\u00ecm ra s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng v\u00e0 y\u00eau th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. Quan tr\u1ecdng h\u01a1n h\u1ebft l\u00e0 ph\u1ea3i l\u00e0m cho kh\u00e1ch t\u00ecm \u0111\u1ebfn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00ec n\u00f3 \u0111\u1eb7c bi\u1ec7t, s\u00e1ng t\u1ea1o,\u2026 ch\u1ee9 kh\u00f4ng ph\u1ea3i b\u1edfi \u0111\u00f3 l\u00e0 m\u1ed9t b\u1ea3n \u201ccopy gi\u00e1 r\u1ebb\u201d c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng ngo\u00e0i kia. \u0110\u1ec3 duy tr\u00ec s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, <a href=\"https:\/\/jobsgo.vn\/blog\/lam-moi-thuong-hieu\/\" target=\"_blank\" rel=\"noopener\"><strong>l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng, gi\u00fap b\u1ea1n lu\u00f4n gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 h\u1ea5p d\u1eabn v\u00e0 n\u1ed5i b\u1eadt trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span id=\"Dat_loi_ich_nhu_cau_khach_hang_len_tren_het\"><strong>\u0110\u1eb7t l\u1ee3i \u00edch, nhu c\u1ea7u kh\u00e1ch h\u00e0ng l\u00ean tr\u00ean h\u1ebft<\/strong><\/span><\/h3>\n<p>Kh\u00e1c bi\u1ec7t th\u00f4i ch\u01b0a \u0111\u1ee7, <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u00f2n c\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean ch\u00ednh nh\u1eefng kh\u00e1ch h\u00e0ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a h\u1ecd. Theo \u0111\u00f3, b\u1ea1n kh\u00f4ng th\u1ec3 v\u00ec mu\u1ed1n kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 m\u00e0 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e3y l\u00e0m ng\u01b0\u1ee3c l\u1ea1i, h\u00e3y d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m, nhu c\u1ea7u, l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ho\u00e0n thi\u1ec7n <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>. Ho\u00e0n thi\u1ec7n th\u1eadt t\u1ed1t r\u1ed3i m\u1edbi m\u1edf r\u1ed9ng v\u00e0 s\u00e1ng t\u1ea1o theo h\u01b0\u1edbng b\u1ea1n mong mu\u1ed1n. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p b\u1edfi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span id=\"Xay_dung_gia_tri_thuong_hieu_dua_tren_trai_nghiem_khach_hang\"><strong>X\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h3>\n<p>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u m\u1ecdi doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng \u0111\u1ebfn trong vi\u1ec7c x\u00e2y d\u1ef1ng <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>. S\u1ef1 h\u00e0i l\u00f2ng trong nh\u1eefng l\u1ea7n tr\u1ea3i nghi\u1ec7m \u0111\u1ea7u ti\u00ean s\u1ebd l\u00e0 ti\u1ec1n \u0111\u1ec1 t\u1ed1t \u0111\u1ec3 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng. Tuy\u1ec7t v\u1eddi h\u01a1n, \u0111\u00e2y c\u0169ng ch\u00ednh l\u00e0 ph\u01b0\u01a1ng ph\u00e1p Marketing \u1ed5n \u0111\u1ecbnh ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng gi\u1eefa c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1t v\u00e0 nh\u1eefng ng\u01b0\u1eddi ch\u01b0a tr\u1ea3i nghi\u1ec7m xung quanh h\u1ecd.<\/p>\n<p><b>\ud83d\udc49 Xem th\u00eam:<\/b><a href=\"https:\/\/jobsgo.vn\/blog\/xay-dung-thuong-hieu-ca-nhan-qua-tiktok\/\"> <strong>B\u00ed quy\u1ebft x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n tr\u00ean TikTok d\u00e0nh cho GenZ<\/strong><\/a><\/p>\n<h2><span id=\"Mot_so_Brand_thanh_cong_trong_viec_xay_dung_gia_tri_thuong_hieu\"><strong>M\u1ed9t s\u1ed1 Brand th\u00e0nh c\u00f4ng trong vi\u1ec7c x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h2>\n<figure id=\"attachment_30536\" aria-describedby=\"caption-attachment-30536\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/04\/gia-tri-thuong-hieu-la-gi-3.jpg\" alt=\"gia tri thuong hieu\" width=\"800\" height=\"533\" \/><figcaption id=\"caption-attachment-30536\" class=\"wp-caption-text\"><center><em>M\u1ed9t s\u1ed1 Brand th\u00e0nh c\u00f4ng trong vi\u1ec7c x\u00e2y d\u1ef1ng <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"Gia_tri_thuong_hieu_Toyota\"><strong>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u Toyota<\/strong><\/span><\/h3>\n<p>Top 100 BrandZ 2013, Toyota \u0111\u00e3 v\u01b0\u1ee3t qua BMW \u0111\u1ec3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u xe h\u01a1i c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi, gi\u00e1 tr\u1ecb t\u0103ng th\u00eam 12%. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 t\u1ea1o d\u1ef1ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i khi\u1ebfn kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng r\u1eb1ng h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng th\u1ee9 t\u1ed1t nh\u1ea5t t\u1eeb s\u1ea3n ph\u1ea9m c\u1ee7a Toyota.<\/p>\n<p>Toyota \u0111\u00e3 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c, bi\u1ebfn h\u1ecd th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ec1 xu\u1ea5t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1edbi. \u0110\u00f3 l\u00e0 c\u00e1ch Toyota duy tr\u00ec s\u1ee9c m\u1ea1nh c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh trong l\u0129nh v\u1ef1c xe h\u01a1i nh\u01b0 hi\u1ec7n nay.<\/p>\n<p>\u1ea4n t\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u Toyota \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u00f4ng qua m\u1ed9t lo\u1ea1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0: Qu\u1ea3ng c\u00e1o tr\u00ean tivi, c\u00e1c b\u00e0i b\u00e1o chia s\u1ebb, c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, nghe truy\u1ec1n mi\u1ec7ng, tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf t\u1ea1i c\u1eeda h\u00e0ng ph\u00e2n ph\u1ed1i,&#8230; C\u00e1c \u1ea5n t\u01b0\u1ee3ng n\u00e0y \u0111\u1ec1u \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n khi\u1ebfn cho nh\u1eadn th\u1ef1c v\u00e0 th\u1ef1c t\u1ebf v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u theo h\u01b0\u1edbng t\u00edch c\u1ef1c \u0111\u01b0\u1ee3c ng\u1eafn l\u1ea1i.<\/p>\n<h3><span id=\"Gia_tri_thuong_hieu_Burberry\"><strong>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u Burberry<\/strong><\/span><\/h3>\n<p>Burberry \u0111\u00e3 t\u0103ng c\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch t\u1ea1o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng m\u1ea1nh m\u1ebd v\u00e0 c\u00f3 s\u1ef1 li\u1ec1n m\u1ea1ch gi\u1eefa m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u1eeda h\u00e0ng. Gi\u00e1m \u0111\u1ed1c c\u1ee7a Burberry l\u00e0 \u00f4ng Angela Ahrendts \u0111\u00e3 hi\u1ec3u r\u1eb1ng b\u00e1n l\u1ebb cao c\u1ea5p kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ea9y s\u1ea3n ph\u1ea9m m\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m nh\u1eb1m t\u0103ng \u0111am m\u00ea, s\u1ef1 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh.<\/p>\n<p>Burberry l\u00e0 th\u01b0\u01a1ng hi\u1ec7u sang tr\u1ecdng c\u00f3 gi\u00e1 tr\u1ecb th\u1ee9 8 th\u1ebf gi\u1edbi. H\u1ecd \u0111\u00e3 t\u0103ng gi\u00e1 tr\u1ecb 3%, t\u0103ng 2 v\u1ecb tr\u00ed nh\u1edd v\u00e0o th\u01b0\u01a1ng hi\u1ec7u t\u0103ng 11% d\u1ef1a tr\u00ean nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h3><span id=\"Gia_tri_thuong_hieu_cua_Starbucks\"><strong>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Starbucks<\/strong><\/span><\/h3>\n<figure id=\"attachment_30537\" aria-describedby=\"caption-attachment-30537\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/04\/gia-tri-thuong-hieu-la-gi-4.jpg\" alt=\"gia tri cua thuong hieu\" width=\"800\" height=\"388\" \/><figcaption id=\"caption-attachment-30537\" class=\"wp-caption-text\"><center><em><strong>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a Starbucks<\/em><\/center><\/figcaption><\/figure>\n<p>V\u1edbi xu\u1ea5t ph\u00e1t \u0111i\u1ec3m l\u00e0 c\u1eeda h\u00e0ng c\u00e0 ph\u00ea, \u0111\u1ed3 u\u1ed1ng nhanh, Starbucks nhanh ch\u00f3ng ph\u00e1t tri\u1ec3n v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed3 u\u1ed1ng ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Starbucks ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n t\u1ea1o n\u00ean danh ti\u1ebfng cho h\u00e3ng. Th\u00e0nh qu\u1ea3 h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u00ednh l\u00e0 nh\u1edd s\u1ef1 s\u00e1ng t\u1ea1o, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u01b0 duy \u0111\u1ed9t ph\u00e1 trong vi\u1ec7c x\u00e2y d\u1ef1ng kh\u00f4ng gian qu\u00e1n g\u1ea7n g\u0169i, m\u00f4i tr\u01b0\u1eddng th\u00e2n thi\u1ec7n v\u00e0 quan \u0111i\u1ec3m \u201cn\u01a1i ch\u1ed1n th\u1ee9 ba \u2013 s\u1ef1 l\u1ef1a ch\u1ecdn th\u1ee9 ba sau gia \u0111\u00ecnh v\u00e0 c\u00f4ng vi\u1ec7c\u201d.<\/p>\n<h3><span id=\"Gia_tri_thuong_hieu_Vinamilk\"><strong>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u Vinamilk<\/strong><\/span><\/h3>\n<p>Vinamilk \u2013 Th\u01b0\u01a1ng hi\u1ec7u s\u1eefa h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam c\u0169ng l\u00e0 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho vi\u1ec7c x\u00e2y d\u1ef1ng <strong>gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong> th\u00e0nh c\u00f4ng. C\u1ee5 th\u1ec3, ngay c\u1ea3 nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n nh\u1ea5t do COVID-19, Vinamilk v\u1eabn t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u1edbi doanh thu h\u00e0ng ch\u1ee5c t\u1ef7 \u0111\u1ed3ng.<\/p>\n<p>\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 nghi\u00ean c\u1ee9u v\u00e0 lu\u00f4n \u0111\u1eb7t <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ea1nh l\u1ee3i \u00edch, nhu c\u1ea7u kh\u00e1ch h\u00e0ng. H\u1ecd ph\u00e1t tri\u1ec3n nhi\u1ec1u d\u00f2ng s\u1ea3n ph\u1ea9m cho tr\u1ebb em, ng\u01b0\u1eddi cao tu\u1ed5i, organic,\u2026 \u0111\u1ec3 kh\u00e1ch h\u00e0ng an t\u00e2m khi s\u1eed d\u1ee5ng. Ch\u00ednh tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng khi d\u00f9ng d\u00f2ng s\u1ea3n ph\u1ea9m d\u00e0nh ri\u00eang cho m\u00ecnh \u0111\u00e3 gi\u00fap Vinamilk th\u00e0nh c\u00f4ng trong vi\u1ec7c n\u00e2ng cao <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/p>\n<h2><span id=\"Cac_buoc_nang_cao_gia_tri_thuong_hieu_moi_nhat_2022\"><strong>C\u00e1c b\u01b0\u1edbc n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1edbi nh\u1ea5t 2022<\/strong><\/span><\/h2>\n<p>Mu\u1ed1n n\u00e2ng cao <strong>gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong>, doanh nghi\u1ec7p c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc nh\u01b0 sau:<\/p>\n<h3><span id=\"Marketing_ca_nhan_hoa_thuong_hieu\"><strong>Marketing c\u00e1 nh\u00e2n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n<p>C\u00e1 nh\u00e2n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u gi\u00fap n\u00e2ng cao gi\u00e1 tr\u1ecb v\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n. Th\u01b0\u01a1ng hi\u1ec7u t\u1eeb \u0111\u00f3 tr\u1edf n\u00ean \u201cc\u00f3 h\u1ed3n\u201d v\u00e0 g\u1ea7n g\u0169i h\u01a1n. <a href=\"https:\/\/jobsgo.vn\/blog\/cac-chien-luoc-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>C\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing<\/strong><\/a> c\u00e1 nh\u00e2n h\u00f3a cho th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i t\u1ea1o n\u00ean c\u1ea3m gi\u00e1c th\u00e2n quen v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0:<\/p>\n<ul>\n<li>D\u00f9ng \u0111\u1ea1i t\u1eeb nh\u00e2n x\u01b0ng ho\u1eb7c gi\u1ecdng \u0111i\u1ec7u x\u01b0ng h\u00f4 nh\u1ea5t qu\u00e1n.<\/li>\n<li>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a v\u00e0o t\u00ednh c\u00e1ch \u0111\u1eb7c tr\u01b0ng c\u1ee7a 1 con ng\u01b0\u1eddi.<\/li>\n<li>Lu\u00f4n \u0111i \u0111\u00fang theo h\u01b0\u1edbng th\u00f4ng \u0111i\u1ec7p v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>T\u1eadn d\u1ee5ng t\u1ed1i \u0111a s\u1ee9c m\u1ea1nh \u0111a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 ti\u1ebfp c\u1eadn c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<li>Lu\u00f4n th\u1ec3 hi\u1ec7n s\u1ef1 minh b\u1ea1ch v\u00e0 trung th\u1ef1c.<\/li>\n<\/ul>\n<p><b>\ud83d\udc49 Xem th\u00eam: <\/b><a href=\"https:\/\/jobsgo.vn\/blog\/marketing-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>Marketing l\u00e0 g\u00ec<\/strong><\/a><b>?<\/b><\/p>\n<h3><span id=\"Tro_thanh_chuyen_gia\"><strong>Tr\u1edf th\u00e0nh chuy\u00ean gia<\/strong><\/span><\/h3>\n<figure id=\"attachment_38296\" aria-describedby=\"caption-attachment-38296\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/04\/gia-tri-thuong-hieu-7.jpg\" alt=\"gia tri thuong hieu la gi\" width=\"800\" height=\"533\" \/><figcaption id=\"caption-attachment-38296\" class=\"wp-caption-text\"><center><em>C\u00e1c b\u01b0\u1edbc n\u00e2ng cao <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> m\u1edbi nh\u1ea5t 2022<\/em><\/center><\/figcaption><\/figure>\n<p>Kh\u00e1ch h\u00e0ng khi c\u00f3 nhu c\u1ea7u v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 b\u1ea5t k\u1ef3, h\u1ecd s\u1ebd t\u00ecm hi\u1ec3u th\u00f4ng tin tr\u00ean:\u00a0 Google, Facebook, Youtube,\u2026 C\u00e1c doanh nghi\u1ec7p c\u1ea7n cung c\u1ea5p ki\u1ebfn th\u1ee9c mi\u1ec5n ph\u00ed cho kh\u00e1ch h\u00e0ng nh\u01b0 nh\u1eefng chuy\u00ean gia \u0111i s\u00e2u v\u00e0o t\u00e2m tr\u00ed h\u1ecd. N\u00f3 ch\u00ednh l\u00e0 c\u00e1ch t\u1ea1o d\u1ef1ng gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng nh\u1ea5t cho doanh nghi\u1ec7p.<\/p>\n<p>Doanh nghi\u1ec7p c\u1ea7n cung c\u1ea5p c\u00e1c th\u00f4ng tin, ki\u1ebfn th\u1ee9c, n\u1ed9i dung gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 th\u01b0\u01a1ng hi\u1ec7u qu\u1ea3 doanh nghi\u1ec7p s\u1ebd gia t\u0103ng s\u1ef1 uy t\u00edn v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a m\u00ecnh trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span id=\"Cai_thien_trai_nghiem_khach_hang\"><strong>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h3>\n<p>Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m khi th\u1ea5y qu\u1ea3ng c\u00e1o hay, nh\u01b0ng s\u1ebd nhanh ch\u00f3ng r\u1eddi b\u1ecf th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu tr\u1ea3i nghi\u1ec7m kh\u00f4ng t\u1ed1t. \u1ede th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, ch\u1ec9 d\u00f9ng vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o ho\u1eb7c PR \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng v\u00e0 gia t\u0103ng doanh s\u1ed1 \u0111\u00e3 kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3. Doanh nghi\u1ec7p c\u1ea7n c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1c nhau \u0111\u1ec3 bi\u1ebfn h\u1ecd t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n<p>Mu\u1ed1n c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1t v\u1edbi ng\u01b0\u1eddi d\u00f9ng, doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m t\u1eeb kh\u00e2u ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, x\u1eed l\u00fd ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch, cho \u0111\u1ebfn vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng. Th\u00f4ng qua \u0111\u00f3 <strong>gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong> trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng s\u1ebd t\u1ef1 \u0111\u1ed9ng t\u0103ng l\u00ean.<\/p>\n<p>M\u1ed9t s\u1ed1 m\u1eb9o gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng nh\u01b0 sau:<\/p>\n<ul>\n<li>Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.<\/li>\n<li>Tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 v\u00e0 chi ti\u1ebft.<\/li>\n<li>Ph\u1ea3n h\u1ed3i l\u1ea1i kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng.<\/li>\n<li>K\u1ebft n\u1ed1i c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>Cung c\u1ea5p c\u00e1c ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i ri\u00eang cho kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/li>\n<li>\u0110o l\u01b0\u1eddng ch\u1ec9 s\u1ed1 ROI \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/li>\n<\/ul>\n<p>Ngo\u00e0i ra, <a href=\"https:\/\/jobsgo.vn\/blog\/brand-architecture-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>architecture design l\u00e0 g\u00ec<\/strong><\/a> v\u00e0 vai tr\u00f2 c\u1ee7a n\u00f3 trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng? \u0110\u00f3 l\u00e0 c\u00e2u h\u1ecfi quan tr\u1ecdng m\u00e0 doanh nghi\u1ec7p c\u1ea7n tr\u1ea3 l\u1eddi, v\u00ec m\u1ed9t thi\u1ebft k\u1ebf kh\u00f4ng gian h\u1ee3p l\u00fd, tinh t\u1ebf c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m m\u01b0\u1ee3t m\u00e0, n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span id=\"Tao_su_khac_biet_so_voi_doi_thu\"><strong>T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7<\/strong><\/span><\/h3>\n<p>T\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a m\u00ecnh. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c c\u00e1ch sau:<\/p>\n<ul>\n<li>X\u00e1c \u0111\u1ecbnh ng\u00e0nh h\u00e0ng \u0111\u1ed9c nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>Thi\u1ebft l\u1eadp t\u00ednh th\u1ea9m m\u1ef9 cho th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>T\u00ecm insight ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n<li>\u0110i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li>L\u00e0m n\u1ed5i b\u1eadt c\u00e1c th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong qu\u00e1 kh\u1ee9.<\/li>\n<\/ul>\n<h3><span id=\"Can_bang_gia_tri_thuc_te_va_gia_tri_ky_vong\"><strong>C\u00e2n b\u1eb1ng gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf v\u00e0 gi\u00e1 tr\u1ecb k\u1ef3 v\u1ecdng<\/strong><\/span><\/h3>\n<p>X\u00e1c \u0111\u1ecbnh <strong>gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> kh\u00f4ng ph\u1ea3i l\u00e0 ph\u00f3ng \u0111\u1ea1i n\u00f3 m\u00e0 l\u00e0 t\u1ea1o ra s\u1ef1 th\u00e2n thi\u1ec7n. Mu\u1ed1n c\u00f3 s\u1ef1 th\u00e2n thi\u1ec7n, doanh nghi\u1ec7p c\u1ea7n c\u00e2n b\u1eb1ng gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf v\u00e0 k\u1ef3 v\u1ecdng. B\u1edfi:<\/p>\n<ul>\n<li>Gi\u00e1 tr\u1ecb h\u00e0i l\u00f2ng th\u1ef1c t\u1ebf l\u1edbn h\u01a1n gi\u00e1 tr\u1ecb k\u1ef3 v\u1ecdng s\u1ebd t\u1ea1o n\u00ean \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c cho s\u1ea3n ph\u1ea9m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n<li>Gi\u00e1 tr\u1ecb h\u00e0i l\u00f2ng th\u1ef1c t\u1ebf b\u1eb1ng v\u1edbi gi\u00e1 tr\u1ecb k\u1ef3 v\u1ecdng s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng cho kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m.<\/li>\n<li>Gi\u00e1 tr\u1ecb h\u00e0i l\u00f2ng th\u1ef1c t\u1ebf nh\u1ecf h\u01a1n gi\u00e1 tr\u1ecb k\u1ef3 v\u1ecdng s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u00f3 \u1ea5n t\u01b0\u1ee3ng ti\u00eau c\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n<figure id=\"attachment_38297\" aria-describedby=\"caption-attachment-38297\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/04\/gia-tri-thuong-hieu-8.jpg\" alt=\"gia tri thuong hieu la g\u00ec\" width=\"800\" height=\"450\" \/><figcaption id=\"caption-attachment-38297\" class=\"wp-caption-text\"><center><em>C\u00e2n b\u1eb1ng gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf v\u00e0 gi\u00e1 tr\u1ecb k\u1ef3 v\u1ecdng<\/em><\/center><\/figcaption><\/figure>\n<p>Hy v\u1ecdng c\u00e1c th\u00f4ng tin chia s\u1ebb trong b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 h\u1eefu \u00edch v\u00e0 gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi: \u201c<strong>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/strong>?\u201d. \u0110\u1eebng qu\u00ean chia s\u1ebb b\u00e0i vi\u1ebft c\u0169ng nh\u01b0 theo d\u00f5i ch\u00fang t\u00f4i \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 c\u00e1c b\u00e0i vi\u1ebft b\u1ed5 \u00edch ti\u1ebfp theo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e1nh gi\u00e1 post Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 ph\u00e1t tri\u1ec3n l\u1edbn m\u1ea1nh c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Tr\u00ean th\u1ef1c t\u1ebf, m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 nh\u1eefng c\u00e1ch kh\u00e1c nhau trong vi\u1ec7c x\u00e2y d\u1ef1ng&#8230;<\/p>\n","protected":false},"author":43,"featured_media":30534,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u","_yoast_wpseo_title":"Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 5 b\u01b0\u1edbc n\u00e2ng t\u1ea7m Brand Value - JobsGO Blog","_yoast_wpseo_metadesc":"Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (hay Brand Value) th\u1ec3 hi\u1ec7n s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u d\u00f3nh nghi\u1ec7p. L\u00e0m g\u00ec \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb doanh nghi\u1ec7p?","_yoast_wpseo_focus_keyphrase":"","faq":"","nganh_nghe_chuc_vu_lien_quan":["Content Marketing"]},"categories":[24],"tags":[3744,3743,3434],"yoast_head":"\n<title>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 5 b\u01b0\u1edbc n\u00e2ng t\u1ea7m Brand Value - JobsGO Blog<\/title>\n<meta name=\"description\" content=\"Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (hay Brand Value) th\u1ec3 hi\u1ec7n s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u d\u00f3nh nghi\u1ec7p. L\u00e0m g\u00ec \u0111\u1ec3 n\u00e2ng cao gi\u00e1 tr\u1ecb doanh nghi\u1ec7p?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jobsgo.vn\/blog\/gia-tri-thuong-hieu-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 5 b\u01b0\u1edbc n\u00e2ng t\u1ea7m Brand Value - JobsGO Blog\" \/>\n<meta property=\"og:description\" content=\"Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u (hay Brand Value) th\u1ec3 hi\u1ec7n s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u d\u00f3nh nghi\u1ec7p. 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