{"id":30901,"date":"2024-05-24T10:34:07","date_gmt":"2024-05-24T03:34:07","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=30901"},"modified":"2024-12-01T14:35:43","modified_gmt":"2024-12-01T07:35:43","slug":"quang-cao-ngoai-troi-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/quang-cao-ngoai-troi-la-gi\/","title":{"rendered":"Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi L\u00e0 G\u00ec? C\u00e1c H\u00ecnh Th\u1ee9c Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi Ph\u1ed5 Bi\u1ebfn Nh\u1ea5t 2025"},"content":{"rendered":"\n<div class=\"kk-star-ratings\n     kksr-valign-top     kksr-align-left    \"\n    data-payload=\"{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;30901&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;count&quot;:&quot;0&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.5&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 post&quot;,&quot;legend&quot;:&quot;4.5\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;width&quot;:&quot;119&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 119px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 post<\/span>\n    <\/div>\n<\/div>\n<p><em>Trong th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 c\u00f4ng ngh\u1ec7 nh\u01b0 hi\u1ec7n nay, b\u00ean c\u1ea1nh c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng nh\u01b0 truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i,&#8230; qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111ang d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u01b0a chu\u1ed9ng. V\u1eady <\/em><a href=\"https:\/\/jobsgo.vn\/blog\/quang-cao-ngoai-troi-la-gi\/#qu\u1ea3ng_c\u00e1o_ngo\u00e0i_tr\u1eddi_l\u00e0_g\u00ec\" target=\"_blank\" rel=\"noopener\"><strong><em>qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 g\u00ec<\/em><\/strong><\/a><em>?<\/em><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Quang_Cao_Ngoai_Troi_La_Gi_Co_Vai_Tro_Nhu_The_Nao\">1. Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi L\u00e0 G\u00ec? C\u00f3 Vai Tr\u00f2 Nh\u01b0 Th\u1ebf N\u00e0o?<\/a><\/li><li><a href=\"#2_Dac_Diem_Cua_Quang_Cao_Ngoai_Troi\">2. \u0110\u1eb7c \u0110i\u1ec3m C\u1ee7a Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi<\/a><\/li><li><a href=\"#3_Uu_Va_Nhuoc_Diem_Cua_Quang_Cao_Ngoai_Troi\">3. \u01afu V\u00e0 Nh\u01b0\u1ee3c \u0110i\u1ec3m C\u1ee7a Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi<\/a><ul><li><a href=\"#31_Uu_Diem\">3.1 \u01afu \u0110i\u1ec3m<\/a><ul><li><a href=\"#Tiep_Can_So_Luong_Lon_Khach_Hang\">Ti\u1ebfp C\u1eadn S\u1ed1 L\u01b0\u1ee3ng L\u1edbn Kh\u00e1ch H\u00e0ng<\/a><\/li><li><a href=\"#Truyen_Tai_Thong_Tin_Sang_Tao\">Truy\u1ec1n T\u1ea3i Th\u00f4ng Tin S\u00e1ng T\u1ea1o<\/a><\/li><li><a href=\"#Xuat_Hien_Voi_Tan_Suat_Cao\">Xu\u1ea5t Hi\u1ec7n V\u1edbi T\u1ea7n Su\u1ea5t Cao<\/a><\/li><li><a href=\"#Da_Dang_Loai_Hinh_Quang_Cao_Va_Linh_Vuc_Nganh_Nghe\">\u0110a D\u1ea1ng Lo\u1ea1i H\u00ecnh Qu\u1ea3ng C\u00e1o V\u00e0 L\u0129nh V\u1ef1c, Ng\u00e0nh Ngh\u1ec1<\/a><\/li><li><a href=\"#Chi_Phi_CPM_Thap\">Chi Ph\u00ed CPM Th\u1ea5p<\/a><\/li><li><a href=\"#Khong_Bi_Tat_Di_Hay_Chuyen_Kenh\">Kh\u00f4ng B\u1ecb T\u1eaft \u0110i Hay Chuy\u1ec3n K\u00eanh<\/a><\/li><\/ul><\/li><li><a href=\"#32_Nhuoc_Diem\">3.2 Nh\u01b0\u1ee3c \u0110i\u1ec3m<\/a><ul><li><a href=\"#Kho_Tiep_Can_Khach_Hang_Muc_Tieu\">Kh\u00f3 Ti\u1ebfp C\u1eadn Kh\u00e1ch H\u00e0ng M\u1ee5c Ti\u00eau<\/a><\/li><li><a href=\"#Han_Che_Trong_Viec_Do_Luong\">H\u1ea1n Ch\u1ebf Trong Vi\u1ec7c \u0110o L\u01b0\u1eddng<\/a><\/li><li><a href=\"#Chiu_Tac_Dong_Boi_Cac_Yeu_To_Ben_Ngoai\">Ch\u1ecbu T\u00e1c \u0110\u1ed9ng B\u1edfi C\u00e1c Y\u1ebfu T\u1ed1 B\u00ean Ngo\u00e0i<\/a><\/li><li><a href=\"#Bi_Rang_Buoc_Boi_Cac_Van_De_Phap_Ly\">B\u1ecb R\u00e0ng Bu\u1ed9c B\u1edfi C\u00e1c V\u1ea5n \u0110\u1ec1 Ph\u00e1p L\u00fd<\/a><\/li><li><a href=\"#Thoi_Gian_Tiep_Xuc_Ngan\">Th\u1eddi Gian Ti\u1ebfp X\u00fac Ng\u1eafn<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#4_Cac_Hinh_Thuc_Quang_Cao_Ngoai_Troi_Pho_Bien\">4. C\u00e1c H\u00ecnh Th\u1ee9c Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi Ph\u1ed5 Bi\u1ebfn<\/a><ul><li><a href=\"#41_Quang_Cao_Tam_Cao_Billboard_Pano\">4.1 Qu\u1ea3ng C\u00e1o T\u1ea7m Cao (Billboard, Pano)<\/a><\/li><li><a href=\"#42_Quang_Cao_Tam_Thap\">4.2 Qu\u1ea3ng C\u00e1o T\u1ea7m Th\u1ea5p<\/a><\/li><li><a href=\"#43_Quang_Cao_Ky_Thuat_So\">4.3 Qu\u1ea3ng C\u00e1o K\u1ef9 Thu\u1eadt S\u1ed1<\/a><\/li><li><a href=\"#44_Quang_Cao_Tren_Phuong_Tien_Giao_Thong\">4.4 Qu\u1ea3ng C\u00e1o Tr\u00ean Ph\u01b0\u01a1ng Ti\u1ec7n Giao Th\u00f4ng<\/a><\/li><li><a href=\"#45_Roadshow_Quang_Cao_Ngoai_Troi\">4.5 Roadshow Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi<\/a><\/li><li><a href=\"#46_Quang_Cao_Ngoai_Troi_Theo_Dia_Diem\">4.6 Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi Theo \u0110\u1ecba \u0110i\u1ec3m<\/a><\/li><\/ul><\/li><li><a href=\"#5_Cach_Trien_Khai_Chien_Dich_Quang_Cao_Ngoai_Troi\">5. C\u00e1ch Tri\u1ec3n Khai Chi\u1ebfn D\u1ecbch Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi<\/a><ul><li><a href=\"#51_Nghien_Cuu_Thi_Truong\">5.1 Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng<\/a><\/li><li><a href=\"#52_Xac_Dinh_Khach_Hang_Muc_Tieu\">5.2 X\u00e1c \u0110\u1ecbnh Kh\u00e1ch H\u00e0ng M\u1ee5c Ti\u00eau<\/a><\/li><li><a href=\"#53_Xac_Dinh_Muc_Tieu_Chien_Dich\">5.3 X\u00e1c \u0110\u1ecbnh M\u1ee5c Ti\u00eau Chi\u1ebfn D\u1ecbch<\/a><\/li><li><a href=\"#54_Xay_Dung_Thong_Diep_Thiet_Ke_Quang_Cao\">5.4 X\u00e2y D\u1ef1ng Th\u00f4ng \u0110i\u1ec7p, Thi\u1ebft K\u1ebf Qu\u1ea3ng C\u00e1o<\/a><\/li><li><a href=\"#55_Len_Chien_Luoc_Ngan_Sach\">5.5 L\u00ean Chi\u1ebfn L\u01b0\u1ee3c Ng\u00e2n S\u00e1ch<\/a><\/li><li><a href=\"#56_Lap_Ke_Hoach_Trien_Khai\">5.6 L\u1eadp K\u1ebf Ho\u1ea1ch Tri\u1ec3n Khai<\/a><\/li><li><a href=\"#57_Theo_Doi_Do_Luong_Hieu_Qua\">5.7 Theo D\u00f5i, \u0110o L\u01b0\u1eddng Hi\u1ec7u Qu\u1ea3<\/a><\/li><\/ul><\/li><li><a href=\"#6_Nhung_Yeu_To_Anh_Huong_Den_Quang_Cao_Ngoai_Troi\">6. Nh\u1eefng Y\u1ebfu T\u1ed1 \u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi<\/a><\/li><li><a href=\"#7_Xu_Huong_Quang_Cao_Ngoai_Troi_Trong_Tuong_Lai\">7. Xu H\u01b0\u1edbng Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi Trong T\u01b0\u01a1ng Lai<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Quang_Cao_Ngoai_Troi_La_Gi_Co_Vai_Tro_Nhu_The_Nao\"><strong>1. Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi L\u00e0 G\u00ec? C\u00f3 Vai Tr\u00f2 Nh\u01b0 Th\u1ebf N\u00e0o?<\/strong><\/span><\/h2>\n<blockquote id=\"banner_ngo\u00e0i_tr\u1eddi\" cite=\"https:\/\/jobsgo.vn\/blog\/quang-cao-ngoai-troi-la-gi\/#chay_quang_cao_ngoai_troi\"><p><strong><a rel=\"nofollow\" href=\"https:\/\/vi.wikipedia.org\/wiki\/Qu%E1%BA%A3ng_c%C3%A1o\">Qu\u1ea3ng c\u00e1o<\/a> ngo\u00e0i tr\u1eddi ti\u1ebfng Anh l\u00e0 g\u00ec<\/strong>? Trong Ti\u1ebfng Anh, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1c t\u00ean g\u1ecdi kh\u00e1c nhau nh\u01b0 outdoor advertising, out-of-home, OOH, OOH advertising, out-of-home advertising. C\u00f2n t\u1ea1i Vi\u1ec7t Nam, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn ph\u1ed5 bi\u1ebfn h\u01a1n c\u1ea3 v\u1edbi t\u00ean g\u1ecdi qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi OOH.<\/p><\/blockquote>\n<p>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1edf nh\u1eefng kh\u00f4ng gian c\u00f4ng c\u1ed9ng nh\u01b0 \u0111\u01b0\u1eddng ph\u1ed1, c\u00f4ng vi\u00ean, tr\u1ea1m xe bu\u00fdt v\u00e0 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m ngo\u00e0i tr\u1eddi kh\u00e1c. Lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o n\u00e0y \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 \u0111\u1ea1i ch\u00fang v\u00e0 t\u1ea1o d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<figure id=\"attachment_71007\" aria-describedby=\"caption-attachment-71007\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-71007\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/banner-ngoai-troi.jpg\" alt=\"banner ngo\u00e0i tr\u1eddi\" width=\"800\" height=\"600\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/banner-ngoai-troi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/banner-ngoai-troi-300x225.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/banner-ngoai-troi-150x113.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/banner-ngoai-troi-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-71007\" class=\"wp-caption-text\"><center><em>Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi L\u00e0 G\u00ec? C\u00f3 Vai Tr\u00f2 Nh\u01b0 Th\u1ebf N\u00e0o?<\/em><\/center><\/figcaption><\/figure>\n<p>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau nh\u01b0 bi\u1ec3n qu\u1ea3ng c\u00e1o, pano, b\u0103ng r\u00f4n, \u00e1p ph\u00edch, th\u1eadm ch\u00ed l\u00e0 nh\u1eefng h\u00ecnh th\u1ee9c s\u00e1ng t\u1ea1o h\u01a1n nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean xe bu\u00fdt, t\u00e0u \u0111i\u1ec7n ng\u1ea7m hay tr\u00ean c\u00e1c c\u00f4ng tr\u00ecnh ki\u1ebfn tr\u00fac. Nh\u1edd v\u1ecb tr\u00ed \u0111\u1eb7c bi\u1ec7t c\u1ee7a m\u00ecnh, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ebfn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau, bao g\u1ed3m c\u1ea3 nh\u1eefng ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng, l\u00e1i xe hay \u0111ang \u1edf trong c\u00e1c kh\u00f4ng gian c\u00f4ng c\u1ed9ng.<\/p>\n<p>M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch ch\u00ednh c\u1ee7a qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o d\u1ea5u \u1ea5n l\u00e2u b\u1ec1n trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Khi ng\u01b0\u1eddi d\u00e2n th\u01b0\u1eddng xuy\u00ean nh\u00ecn th\u1ea5y m\u1ed9t qu\u1ea3ng c\u00e1o tr\u00ean \u0111\u01b0\u1eddng \u0111i l\u00e0m vi\u1ec7c ho\u1eb7c trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y, th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o s\u1ebd d\u1ea7n d\u1ea7n \u0103n s\u00e2u v\u00e0o t\u00e2m tr\u00ed h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng h\u00e0nh \u0111\u1ed9ng mua s\u1eafm trong t\u01b0\u01a1ng lai.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/chien-dich-marketing\/\" target=\"_blank\" rel=\"noopener\">Chi\u1ebfn d\u1ecbch marketing l\u00e0 g\u00ec?<\/a><\/strong><\/p>\n<h2><span id=\"2_Dac_Diem_Cua_Quang_Cao_Ngoai_Troi\"><strong>2. \u0110\u1eb7c \u0110i\u1ec3m C\u1ee7a Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi<\/strong><\/span><\/h2>\n<p>Kh\u00e1c v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o ch\u00ed, truy\u1ec1n h\u00ecnh, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi mang m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt nh\u01b0 sau:<\/p>\n<ul>\n<li aria-level=\"1\">Ph\u1ea1m vi ti\u1ebfp c\u1eadn r\u1ed9ng: Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ebfn m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau nh\u1edd v\u1ecb tr\u00ed \u0111\u1eb7c bi\u1ec7t c\u1ee7a m\u00ecnh t\u1ea1i c\u00e1c kh\u00f4ng gian c\u00f4ng c\u1ed9ng nh\u01b0 \u0111\u01b0\u1eddng ph\u1ed1, c\u00f4ng vi\u00ean, tr\u1ea1m xe bu\u00fdt,&#8230; \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m.<\/li>\n<li aria-level=\"1\">T\u00ednh l\u1eb7p l\u1ea1i cao: Nh\u1eefng ng\u01b0\u1eddi \u0111i l\u1ea1i th\u01b0\u1eddng xuy\u00ean tr\u00ean c\u00e1c tuy\u1ebfn \u0111\u01b0\u1eddng s\u1ebd li\u00ean t\u1ee5c nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, gi\u00fap t\u0103ng c\u01b0\u1eddng t\u00ednh l\u1eb7p l\u1ea1i v\u00e0 c\u1ee7ng c\u1ed1 th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o v\u00e0o t\u00e2m tr\u00ed h\u1ecd.<\/li>\n<li aria-level=\"1\">H\u00ecnh \u1ea3nh \u1ea5n t\u01b0\u1ee3ng: Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u01b0\u1eddng s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, \u0111\u1ed3 h\u1ecda v\u00e0 m\u00e0u s\u1eafc n\u1ed5i b\u1eadt \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng. T\u1eeb \u0111\u00f3 gi\u00fap t\u1ea1o d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd trong t\u00e2m tr\u00ed ng\u01b0\u1eddi xem.<\/li>\n<li aria-level=\"1\">Linh ho\u1ea1t v\u1ec1 h\u00ecnh th\u1ee9c: Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u01b0\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau nh\u01b0 bi\u1ec3n qu\u1ea3ng c\u00e1o, pano, b\u0103ng r\u00f4n, \u00e1p ph\u00edch, qu\u1ea3ng c\u00e1o tr\u00ean xe bu\u00fdt, t\u00e0u \u0111i\u1ec7n ng\u1ea7m,&#8230; N\u00f3 cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o v\u00e0 \u0111a d\u1ea1ng h\u00f3a c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3.<\/li>\n<li aria-level=\"1\">\u0110\u1ecba \u0111i\u1ec3m chi\u1ebfn l\u01b0\u1ee3c: C\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c, \u1edf nh\u1eefng n\u01a1i c\u00f3 l\u01b0u l\u01b0\u1ee3ng ng\u01b0\u1eddi qua l\u1ea1i \u0111\u00f4ng \u0111\u00fac ho\u1eb7c g\u1ea7n v\u1edbi c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn quan tr\u1ecdng, gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau.<\/li>\n<li aria-level=\"1\">T\u00ednh b\u1ec1n v\u1eefng: C\u00e1c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ch\u1ecbu \u0111\u01b0\u1ee3c c\u00e1c \u0111i\u1ec1u ki\u1ec7n th\u1eddi ti\u1ebft kh\u00e1c nhau, \u0111\u1ea3m b\u1ea3o s\u1ef1 b\u1ec1n v\u1eefng v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n<p>Nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m tr\u00ean \u0111\u00e3 khi\u1ebfn qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 marketing quan tr\u1ecdng, gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ebfn kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau.<\/p>\n<h2><span id=\"3_Uu_Va_Nhuoc_Diem_Cua_Quang_Cao_Ngoai_Troi\"><strong>3. \u01afu V\u00e0 Nh\u01b0\u1ee3c \u0110i\u1ec3m C\u1ee7a Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi<\/strong><\/span><\/h2>\n<figure id=\"attachment_71008\" aria-describedby=\"caption-attachment-71008\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-71008\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/quang-cao-ngoai-troi.jpg\" alt=\"qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi\" width=\"800\" height=\"532\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/quang-cao-ngoai-troi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/quang-cao-ngoai-troi-300x200.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/quang-cao-ngoai-troi-150x100.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/quang-cao-ngoai-troi-768x511.jpg 768w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/quang-cao-ngoai-troi-120x80.jpg 120w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/quang-cao-ngoai-troi-360x240.jpg 360w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/quang-cao-ngoai-troi-600x400.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-71008\" class=\"wp-caption-text\"><center><em>\u01afu V\u00e0 Nh\u01b0\u1ee3c \u0110i\u1ec3m C\u1ee7a Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi<\/em><\/center><\/figcaption><\/figure>\n<p>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1edf h\u1eefu nhi\u1ec1u \u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt, gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, b\u00ean c\u1ea1nh \u0111\u00f3 c\u0169ng t\u1ed3n t\u1ea1i m\u1ed9t s\u1ed1 h\u1ea1n ch\u1ebf c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh tri\u1ec3n khai.<\/p>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ch\u00ednh c\u1ee7a qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi:<\/p>\n<h3><span id=\"31_Uu_Diem\"><strong>3.1 \u01afu \u0110i\u1ec3m<\/strong><\/span><\/h3>\n<h4><span id=\"Tiep_Can_So_Luong_Lon_Khach_Hang\"><strong>Ti\u1ebfp C\u1eadn S\u1ed1 L\u01b0\u1ee3ng L\u1edbn Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h4>\n<p>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ebfn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau nh\u1edd v\u1ecb tr\u00ed \u0111\u1eb7c bi\u1ec7t c\u1ee7a m\u00ecnh t\u1ea1i c\u00e1c kh\u00f4ng gian c\u00f4ng c\u1ed9ng nh\u01b0 \u0111\u01b0\u1eddng ph\u1ed1, c\u00f4ng vi\u00ean, tr\u1ea1m xe bu\u00fdt,&#8230; V\u1edbi s\u1ef1 hi\u1ec7n di\u1ec7n r\u1ed9ng kh\u1eafp t\u1ea1i nh\u1eefng n\u01a1i \u0111\u00f4ng ng\u01b0\u1eddi qua l\u1ea1i, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi gi\u00fap th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u00e0 nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h4><span id=\"Truyen_Tai_Thong_Tin_Sang_Tao\"><strong>Truy\u1ec1n T\u1ea3i Th\u00f4ng Tin S\u00e1ng T\u1ea1o<\/strong><\/span><\/h4>\n<p>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o v\u00e0 \u0111a d\u1ea1ng h\u00f3a c\u00e1ch th\u1ee9c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p. C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi nh\u01b0 bi\u1ec3n qu\u1ea3ng c\u00e1o, pano, b\u0103ng r\u00f4n, \u00e1p ph\u00edch, qu\u1ea3ng c\u00e1o tr\u00ean xe bu\u00fdt, t\u00e0u \u0111i\u1ec7n ng\u1ea7m,&#8230; \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o, \u1ea5n t\u01b0\u1ee3ng, gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3 v\u00e0 g\u00e2y d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed h\u1ecd. <a href=\"https:\/\/jobsgo.vn\/blog\/chup-anh-quang-cao\/\" target=\"_blank\" rel=\"noopener\"><strong>Ch\u1ee5p \u1ea3nh qu\u1ea3ng c\u00e1o<\/strong><\/a> c\u0169ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng trong vi\u1ec7c ghi l\u1ea1i v\u00e0 chia s\u1ebb nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u1ea5n t\u01b0\u1ee3ng n\u00e0y, gi\u00fap lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd qua c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn.<\/p>\n<h4><span id=\"Xuat_Hien_Voi_Tan_Suat_Cao\"><strong>Xu\u1ea5t Hi\u1ec7n V\u1edbi T\u1ea7n Su\u1ea5t Cao<\/strong><\/span><\/h4>\n<p>Nh\u1edd v\u1ecb tr\u00ed \u0111\u1eb7c bi\u1ec7t c\u1ee7a m\u00ecnh, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n v\u1edbi t\u1ea7n su\u1ea5t cao tr\u01b0\u1edbc m\u1eaft kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau. Nh\u1eefng ng\u01b0\u1eddi \u0111i l\u1ea1i th\u01b0\u1eddng xuy\u00ean tr\u00ean c\u00e1c tuy\u1ebfn \u0111\u01b0\u1eddng s\u1ebd li\u00ean t\u1ee5c nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, gi\u00fap t\u0103ng c\u01b0\u1eddng t\u00ednh l\u1eb7p l\u1ea1i v\u00e0 c\u1ee7ng c\u1ed1 th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o v\u00e0o t\u00e2m tr\u00ed h\u1ecd.<\/p>\n<h4><span id=\"Da_Dang_Loai_Hinh_Quang_Cao_Va_Linh_Vuc_Nganh_Nghe\"><strong>\u0110a D\u1ea1ng Lo\u1ea1i H\u00ecnh Qu\u1ea3ng C\u00e1o V\u00e0 L\u0129nh V\u1ef1c, Ng\u00e0nh Ngh\u1ec1<\/strong><\/span><\/h4>\n<p>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho \u0111a d\u1ea1ng c\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o v\u00e0 l\u0129nh v\u1ef1c, ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau. T\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng h\u00e0ng ng\u00e0y cho \u0111\u1ebfn d\u1ecbch v\u1ee5, b\u1ea5t \u0111\u1ed9ng s\u1ea3n, gi\u00e1o d\u1ee5c, du l\u1ecbch,&#8230; \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 hi\u1ec7u qu\u1ea3 th\u00f4ng qua qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau ti\u1ebfp c\u1eadn \u0111\u1ebfn kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n<h4><span id=\"Chi_Phi_CPM_Thap\"><strong>Chi Ph\u00ed CPM Th\u1ea5p<\/strong><\/span><\/h4>\n<p>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u01b0\u1eddng c\u00f3 chi ph\u00ed CPM (chi ph\u00ed cho m\u1ed7i 1.000 l\u01b0\u1ee3t ti\u1ebfp x\u00fac) th\u1ea5p h\u01a1n so v\u1edbi nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c. Nh\u1edd kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ebfn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3, chi ph\u00ed qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p.<\/p>\n<h4><span id=\"Khong_Bi_Tat_Di_Hay_Chuyen_Kenh\"><strong>Kh\u00f4ng B\u1ecb T\u1eaft \u0110i Hay Chuy\u1ec3n K\u00eanh<\/strong><\/span><\/h4>\n<p>Kh\u00f4ng gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh hay radio, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi kh\u00f4ng b\u1ecb t\u1eaft \u0111i hay chuy\u1ec3n k\u00eanh b\u1edfi ng\u01b0\u1eddi xem. Khi \u0111\u00e3 hi\u1ec7n di\u1ec7n t\u1ea1i c\u00e1c kh\u00f4ng gian c\u00f4ng c\u1ed9ng, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd lu\u00f4n ti\u1ebfp x\u00fac v\u1edbi kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau, gi\u00fap t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p.<\/p>\n<h3><span id=\"32_Nhuoc_Diem\"><strong>3.2 Nh\u01b0\u1ee3c \u0110i\u1ec3m<\/strong><\/span><\/h3>\n<h4><span id=\"Kho_Tiep_Can_Khach_Hang_Muc_Tieu\"><strong>Kh\u00f3 Ti\u1ebfp C\u1eadn Kh\u00e1ch H\u00e0ng M\u1ee5c Ti\u00eau<\/strong><\/span><\/h4>\n<p>M\u1eb7c d\u00f9 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u1ebfn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3, nh\u01b0ng vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 l\u1ea1i kh\u00e1 kh\u00f3 kh\u0103n. Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi \u0111\u1ea1i ch\u00fang, ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh. Do \u0111\u00f3, vi\u1ec7c \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n.<\/p>\n<h4><span id=\"Han_Che_Trong_Viec_Do_Luong\"><strong>H\u1ea1n Ch\u1ebf Trong Vi\u1ec7c \u0110o L\u01b0\u1eddng<\/strong><\/span><\/h4>\n<p>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn. Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1, vi\u1ec7c theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng ti\u1ebfp x\u00fac, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 ROI c\u1ee7a qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi kh\u00f3 kh\u0103n h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y kh\u00f3 kh\u0103n cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/p>\n<h4><span id=\"Chiu_Tac_Dong_Boi_Cac_Yeu_To_Ben_Ngoai\"><strong>Ch\u1ecbu T\u00e1c \u0110\u1ed9ng B\u1edfi C\u00e1c Y\u1ebfu T\u1ed1 B\u00ean Ngo\u00e0i<\/strong><\/span><\/h4>\n<p>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ph\u1ea3i ch\u1ecbu t\u00e1c \u0111\u1ed9ng t\u1eeb nhi\u1ec1u y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i nh\u01b0 th\u1eddi ti\u1ebft, \u00e1nh s\u00e1ng, s\u1ef1 b\u1ea9n th\u1ec9u c\u1ee7a m\u00f4i tr\u01b0\u1eddng,&#8230; Nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 v\u00e0 t\u00ednh th\u1ea9m m\u1ef9 c\u1ee7a qu\u1ea3ng c\u00e1o, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ea7n t\u00ednh \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch.<\/p>\n<h4><span id=\"Bi_Rang_Buoc_Boi_Cac_Van_De_Phap_Ly\"><strong>B\u1ecb R\u00e0ng Bu\u1ed9c B\u1edfi C\u00e1c V\u1ea5n \u0110\u1ec1 Ph\u00e1p L\u00fd<\/strong><\/span><\/h4>\n<p>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u01b0\u1eddng ph\u1ea3i tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd v\u1ec1 k\u00edch th\u01b0\u1edbc, v\u1ecb tr\u00ed, n\u1ed9i dung v\u00e0 th\u1eddi gian hi\u1ec3n th\u1ecb. C\u00e1c quy \u0111\u1ecbnh n\u00e0y c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y theo t\u1eebng \u0111\u1ecba ph\u01b0\u01a1ng, t\u1ea1o ra nh\u1eefng h\u1ea1n ch\u1ebf nh\u1ea5t \u0111\u1ecbnh cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o trong vi\u1ec7c thi\u1ebft k\u1ebf v\u00e0 tri\u1ec3n khai chi\u1ebfn d\u1ecbch.<\/p>\n<h4><span id=\"Thoi_Gian_Tiep_Xuc_Ngan\"><strong>Th\u1eddi Gian Ti\u1ebfp X\u00fac Ng\u1eafn<\/strong><\/span><\/h4>\n<p>M\u1eb7c d\u00f9 qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3, nh\u01b0ng th\u1eddi gian ti\u1ebfp x\u00fac th\u1ef1c t\u1ebf v\u1edbi t\u1eebng c\u00e1 nh\u00e2n l\u1ea1i kh\u00e1 ng\u1eafn. Ng\u01b0\u1eddi qua \u0111\u01b0\u1eddng th\u01b0\u1eddng ch\u1ec9 c\u00f3 v\u00e0i gi\u00e2y \u0111\u1ec3 nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc khi di chuy\u1ec3n \u0111\u1ebfn n\u01a1i kh\u00e1c. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi qu\u1ea3ng c\u00e1o ph\u1ea3i c\u00f3 thi\u1ebft k\u1ebf ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng ngay l\u1eadp t\u1ee9c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a.<\/p>\n<h2><span id=\"4_Cac_Hinh_Thuc_Quang_Cao_Ngoai_Troi_Pho_Bien\"><strong>4. C\u00e1c H\u00ecnh Th\u1ee9c Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi Ph\u1ed5 Bi\u1ebfn<\/strong><\/span><\/h2>\n<p>Hi\u1ec7n nay, c\u00f3 r\u1ea5t nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi kh\u00e1c nhau, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ph\u1ed5 bi\u1ebfn nh\u1ea5t:<\/p>\n<figure id=\"attachment_71009\" aria-describedby=\"caption-attachment-71009\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-71009\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/pano-quang-cao-ngoai-troi.jpg\" alt=\"pano qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi\" width=\"800\" height=\"390\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/pano-quang-cao-ngoai-troi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/pano-quang-cao-ngoai-troi-300x146.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/pano-quang-cao-ngoai-troi-150x73.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/pano-quang-cao-ngoai-troi-768x374.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-71009\" class=\"wp-caption-text\"><center><em>C\u00e1c H\u00ecnh Th\u1ee9c Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi Ph\u1ed5 Bi\u1ebfn<\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"41_Quang_Cao_Tam_Cao_Billboard_Pano\"><strong>4.1 Qu\u1ea3ng C\u00e1o T\u1ea7m Cao (Billboard, Pano)<\/strong><\/span><\/h3>\n<p>Qu\u1ea3ng c\u00e1o t\u1ea7m cao bao g\u1ed3m bi\u1ec3n qu\u1ea3ng c\u00e1o (billboard) v\u00e0 pano l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi ph\u1ed5 bi\u1ebfn nh\u1ea5t. Ch\u00fang \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed cao, d\u1ecdc theo c\u00e1c tuy\u1ebfn \u0111\u01b0\u1eddng giao th\u00f4ng l\u1edbn, \u0111\u1ea3m b\u1ea3o t\u1ea7m nh\u00ecn r\u1ed9ng v\u00e0 d\u1ec5 d\u00e0ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng. V\u1edbi di\u1ec7n t\u00edch l\u1edbn, qu\u1ea3ng c\u00e1o t\u1ea7m cao cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch \u1ea5n t\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3. Thi\u1ebft k\u1ebf c\u1ee7a bi\u1ec3n qu\u1ea3ng c\u00e1o v\u00e0 pano th\u01b0\u1eddng s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, \u0111\u1ed3 h\u1ecda v\u00e0 m\u00e0u s\u1eafc n\u1ed5i b\u1eadt \u0111\u1ec3 g\u00e2y d\u1ea5u \u1ea5n m\u1ea1nh m\u1ebd trong t\u00e2m tr\u00ed kh\u00e1n gi\u1ea3.<\/p>\n<h3><span id=\"42_Quang_Cao_Tam_Thap\"><strong>4.2 Qu\u1ea3ng C\u00e1o T\u1ea7m Th\u1ea5p<\/strong><\/span><\/h3>\n<p>Qu\u1ea3ng c\u00e1o t\u1ea7m th\u1ea5p bao g\u1ed3m c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed th\u1ea5p h\u01a1n, g\u1ea7n m\u1ee9c \u0111\u1ea5t, nh\u01b0 bi\u1ec3n qu\u1ea3ng c\u00e1o d\u1ecdc \u0111\u01b0\u1eddng, bi\u1ec3n b\u00e1o giao th\u00f4ng v\u00e0 c\u00e1c lo\u1ea1i bi\u1ec3n hi\u1ec7u kh\u00e1c. Lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111i b\u1ed9 ho\u1eb7c l\u00e1i xe \u1edf t\u1ed1c \u0111\u1ed9 th\u1ea5p. Qu\u1ea3ng c\u00e1o t\u1ea7m th\u1ea5p c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, \u0111\u1ed3ng th\u1eddi gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong khu v\u1ef1c l\u00e2n c\u1eadn.<\/p>\n<h3><span id=\"43_Quang_Cao_Ky_Thuat_So\"><strong>4.3 Qu\u1ea3ng C\u00e1o K\u1ef9 Thu\u1eadt S\u1ed1<\/strong><\/span><\/h3>\n<p>Qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 ngo\u00e0i tr\u1eddi \u0111ang tr\u1edf n\u00ean ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn, nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 hi\u1ec3n th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1. C\u00e1c m\u00e0n h\u00ecnh LED l\u1edbn, m\u00e0n h\u00ecnh \u0111i\u1ec7n t\u1eed, v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o truy\u1ec1n t\u1ea3i n\u1ed9i dung \u0111\u1ed9ng m\u1ed9t c\u00e1ch s\u1ed1ng \u0111\u1ed9ng v\u00e0 thu h\u00fat. Qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 ngo\u00e0i tr\u1eddi c\u00f3 nhi\u1ec1u \u01b0u \u0111i\u1ec3m nh\u01b0 kh\u1ea3 n\u0103ng thay \u0111\u1ed5i n\u1ed9i dung linh ho\u1ea1t, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n. <a href=\"https:\/\/jobsgo.vn\/blog\/tvc-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>TVC l\u00e0 g\u00ec<\/strong><\/a> c\u0169ng l\u00e0 m\u1ed9t c\u00e2u h\u1ecfi th\u00fa v\u1ecb trong l\u0129nh v\u1ef1c n\u00e0y, v\u00ec TVC (Television Commercial) v\u1eabn \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1, gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/ai-la-gi-anh-huong-cua-ai-toi-nganh-quang-cao-hien-dai\/\" target=\"_blank\" rel=\"noopener\">AI l\u00e0 g\u00ec? \u1ea2nh h\u01b0\u1edfng c\u1ee7a AI t\u1edbi ng\u00e0nh qu\u1ea3ng c\u00e1o hi\u1ec7n \u0111\u1ea1i<\/a><\/strong><\/p>\n<h3><span id=\"44_Quang_Cao_Tren_Phuong_Tien_Giao_Thong\"><strong>4.4 Qu\u1ea3ng C\u00e1o Tr\u00ean Ph\u01b0\u01a1ng Ti\u1ec7n Giao Th\u00f4ng<\/strong><\/span><\/h3>\n<p>Qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng nh\u01b0 tr\u00ean xe bu\u00fdt, t\u00e0u \u0111i\u1ec7n ng\u1ea7m, taxi ho\u1eb7c c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n c\u00f4ng c\u1ed9ng kh\u00e1c l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u1eb7c bi\u1ec7t. Lo\u1ea1i h\u00ecnh n\u00e0y cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi \u0111i l\u1ea1i h\u00e0ng ng\u00e0y, nh\u1ea5t l\u00e0 t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn. Qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n giao th\u00f4ng c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3 qu\u1ea3ng c\u00e1o b\u00ean ngo\u00e0i l\u1eabn b\u00ean trong ph\u01b0\u01a1ng ti\u1ec7n, t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o li\u00ean t\u1ee5c v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<h3><span id=\"45_Roadshow_Quang_Cao_Ngoai_Troi\"><strong>4.5 Roadshow Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi<\/strong><\/span><\/h3>\n<p>Roadshow qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o di \u0111\u1ed9ng, trong \u0111\u00f3 c\u00e1c xe t\u1ea3i ho\u1eb7c xe \u0111\u1eb7c bi\u1ec7t \u0111\u01b0\u1ee3c trang tr\u00ed v\u1edbi qu\u1ea3ng c\u00e1o v\u00e0 di chuy\u1ec3n qua c\u00e1c khu v\u1ef1c \u0111\u00f4ng d\u00e2n c\u01b0. Lo\u1ea1i h\u00ecnh n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m t\u1ea1i nhi\u1ec1u \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c nhau, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd, t\u00f2 m\u00f2 cho kh\u00e1n gi\u1ea3. Roadshow qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/roadshow-la-gi\/\" target=\"_blank\" rel=\"noopener\">Roadshow l\u00e0 g\u00ec?<\/a><\/strong><\/p>\n<h3><span id=\"46_Quang_Cao_Ngoai_Troi_Theo_Dia_Diem\"><strong>4.6 Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi Theo \u0110\u1ecba \u0110i\u1ec3m<\/strong><\/span><\/h3>\n<p>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3. V\u00ed d\u1ee5, qu\u1ea3ng c\u00e1o t\u1ea1i s\u00e2n bay, trung t\u00e2m mua s\u1eafm, s\u00e2n v\u1eadn \u0111\u1ed9ng, ho\u1eb7c c\u00e1c \u0111i\u1ec3m du l\u1ecbch n\u1ed5i ti\u1ebfng. Lo\u1ea1i h\u00ecnh n\u00e0y cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m \u0111\u00f3. Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi theo \u0111\u1ecba \u0111i\u1ec3m c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c h\u00ecnh th\u1ee9c nh\u01b0 bi\u1ec3n qu\u1ea3ng c\u00e1o, qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 ho\u1eb7c c\u00e1c h\u00ecnh th\u1ee9c s\u00e1ng t\u1ea1o kh\u00e1c ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh v\u00e0 m\u00f4i tr\u01b0\u1eddng c\u1ee7a \u0111\u1ecba \u0111i\u1ec3m \u0111\u00f3.<\/p>\n<h2><span id=\"5_Cach_Trien_Khai_Chien_Dich_Quang_Cao_Ngoai_Troi\"><strong>5. C\u00e1ch Tri\u1ec3n Khai Chi\u1ebfn D\u1ecbch Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi<\/strong><\/span><\/h2>\n<figure id=\"attachment_71010\" aria-describedby=\"caption-attachment-71010\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-71010\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/chay-quang-cao-tieng-anh-la-gi.jpg\" alt=\"ch\u1ea1y qu\u1ea3ng c\u00e1o ti\u1ebfng anh l\u00e0 g\u00ec\" width=\"800\" height=\"506\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/chay-quang-cao-tieng-anh-la-gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/chay-quang-cao-tieng-anh-la-gi-300x190.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/chay-quang-cao-tieng-anh-la-gi-150x95.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/chay-quang-cao-tieng-anh-la-gi-768x486.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-71010\" class=\"wp-caption-text\"><center><em>C\u00e1ch Tri\u1ec3n Khai Chi\u1ebfn D\u1ecbch Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi<\/em><\/center><\/figcaption><\/figure>\n<p>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng. Tuy nhi\u00ean, \u0111\u1ec3 tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u00e0 th\u1ef1c hi\u1ec7n theo c\u00e1c b\u01b0\u1edbc sau:<\/p>\n<h3><span id=\"51_Nghien_Cuu_Thi_Truong\"><strong>5.1 Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng<\/strong><\/span><\/h3>\n<p>Tr\u01b0\u1edbc khi tri\u1ec3n khai b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi n\u00e0o, \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ea7u ti\u00ean l\u00e0 nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh, xu h\u01b0\u1edbng ng\u00e0nh v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Th\u00f4ng qua nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng v\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o, \u0111\u1ed3ng th\u1eddi thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 m\u1eadt \u0111\u1ed9 giao th\u00f4ng, l\u01b0u l\u01b0\u1ee3ng ng\u01b0\u1eddi qua l\u1ea1i v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n<h3><span id=\"52_Xac_Dinh_Khach_Hang_Muc_Tieu\"><strong>5.2 X\u00e1c \u0110\u1ecbnh Kh\u00e1ch H\u00e0ng M\u1ee5c Ti\u00eau<\/strong><\/span><\/h3>\n<p>Sau khi nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. Vi\u1ec7c hi\u1ec3u \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, bao g\u1ed3m \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc, s\u1edf th\u00edch, h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd, s\u1ebd gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t. X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u0169ng gi\u00fap t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn d\u1ecbch \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a.<\/p>\n<h3><span id=\"53_Xac_Dinh_Muc_Tieu_Chien_Dich\"><strong>5.3 X\u00e1c \u0110\u1ecbnh M\u1ee5c Ti\u00eau Chi\u1ebfn D\u1ecbch<\/strong><\/span><\/h3>\n<p>M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u1ea7n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng ngay t\u1eeb \u0111\u1ea7u. C\u00e1c m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 bao g\u1ed3m t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1edbi, th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng, ho\u1eb7c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng s\u1ebd gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p, thi\u1ebft k\u1ebf th\u00f4ng \u0111i\u1ec7p hi\u1ec7u qu\u1ea3 v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n<h3><span id=\"54_Xay_Dung_Thong_Diep_Thiet_Ke_Quang_Cao\"><strong>5.4 X\u00e2y D\u1ef1ng Th\u00f4ng \u0110i\u1ec7p, Thi\u1ebft K\u1ebf Qu\u1ea3ng C\u00e1o<\/strong><\/span><\/h3>\n<p>Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o v\u00e0 thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. Th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o c\u1ea7n ph\u1ea3i ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u1ea7n s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, m\u00e0u s\u1eafc v\u00e0 \u0111\u1ed3 h\u1ecda \u1ea5n t\u01b0\u1ee3ng \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o c\u0169ng c\u00f3 th\u1ec3 gi\u00fap t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n<h3><span id=\"55_Len_Chien_Luoc_Ngan_Sach\"><strong>5.5 L\u00ean Chi\u1ebfn L\u01b0\u1ee3c Ng\u00e2n S\u00e1ch<\/strong><\/span><\/h3>\n<p>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c tri\u1ec3n khai chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi th\u00e0nh c\u00f4ng. Ng\u00e2n s\u00e1ch \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy m\u00f4, th\u1eddi l\u01b0\u1ee3ng v\u00e0 ph\u1ea1m vi c\u1ee7a chi\u1ebfn d\u1ecbch. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ea7n c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng gi\u1eefa chi ph\u00ed \u0111\u1ea7u t\u01b0 v\u00e0 l\u1ee3i \u00edch d\u1ef1 ki\u1ebfn, \u0111\u1ed3ng th\u1eddi ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng ng\u00e2n s\u00e1ch \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<p>Khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ng\u00e2n s\u00e1ch, c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t bao g\u1ed3m chi ph\u00ed thu\u00ea v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o, chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 l\u1eafp \u0111\u1eb7t qu\u1ea3ng c\u00e1o, c\u0169ng nh\u01b0 c\u00e1c chi ph\u00ed li\u00ean quan kh\u00e1c nh\u01b0 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. Ngo\u00e0i ra, c\u1ea7n d\u1ef1 tr\u1eef m\u1ed9t ph\u1ea7n ng\u00e2n s\u00e1ch \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ho\u1eb7c thay \u0111\u1ed5i kh\u00f4ng l\u01b0\u1eddng tr\u01b0\u1edbc trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai.<\/p>\n<h3><span id=\"56_Lap_Ke_Hoach_Trien_Khai\"><strong>5.6 L\u1eadp K\u1ebf Ho\u1ea1ch Tri\u1ec3n Khai<\/strong><\/span><\/h3>\n<p>Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh ng\u00e2n s\u00e1ch, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch tri\u1ec3n khai chi ti\u1ebft cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. K\u1ebf ho\u1ea1ch tri\u1ec3n khai n\u00ean bao g\u1ed3m l\u1ecbch tr\u00ecnh c\u1ee5 th\u1ec3 cho t\u1eebng giai \u0111o\u1ea1n c\u1ee7a chi\u1ebfn d\u1ecbch, t\u1eeb vi\u1ec7c s\u1ea3n xu\u1ea5t v\u00e0 l\u1eafp \u0111\u1eb7t qu\u1ea3ng c\u00e1o \u0111\u1ebfn vi\u1ec7c theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3.<\/p>\n<p>Trong k\u1ebf ho\u1ea1ch tri\u1ec3n khai, c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 vai tr\u00f2 v\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a t\u1eebng th\u00e0nh vi\u00ean trong nh\u00f3m d\u1ef1 \u00e1n, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd gi\u1eefa c\u00e1c b\u00ean li\u00ean quan. B\u00ean c\u1ea1nh \u0111\u00f3, c\u1ea7n d\u1ef1 ph\u00f2ng cho nh\u1eefng r\u1ee7i ro v\u00e0 thay \u0111\u1ed5i c\u00f3 th\u1ec3 x\u1ea3y ra, ch\u1eb3ng h\u1ea1n nh\u01b0 tr\u01b0\u1eddng h\u1ee3p ph\u1ea3i thay \u0111\u1ed5i v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh th\u1eddi gian tri\u1ec3n khai.<\/p>\n<h3><span id=\"57_Theo_Doi_Do_Luong_Hieu_Qua\"><strong>5.7 Theo D\u00f5i, \u0110o L\u01b0\u1eddng Hi\u1ec7u Qu\u1ea3<\/strong><\/span><\/h3>\n<p>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e1nh gi\u00e1 li\u1ec7u chi\u1ebfn d\u1ecbch \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra hay ch\u01b0a v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n cho c\u00e1c chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng lai.<\/p>\n<p>M\u1eb7c d\u00f9 vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 th\u1ec3 g\u1eb7p m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c, nh\u01b0ng c\u00f3 nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web, kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng ho\u1eb7c theo d\u00f5i doanh s\u1ed1 b\u00e1n h\u00e0ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n<p>Ngo\u00e0i ra, c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 CPM (chi ph\u00ed cho m\u1ed7i 1.000 l\u01b0\u1ee3t ti\u1ebfp x\u00fac) v\u00e0 t\u1ef7 l\u1ec7 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng ph\u1ed5 bi\u1ebfn trong qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. B\u1eb1ng c\u00e1ch theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a chi\u1ebfn d\u1ecbch, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 trong t\u01b0\u01a1ng lai.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/thiet-ke-quang-cao\/\" target=\"_blank\" rel=\"noopener\">T\u00ecm hi\u1ec3u thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec?<\/a><\/strong><\/p>\n<h2><span id=\"6_Nhung_Yeu_To_Anh_Huong_Den_Quang_Cao_Ngoai_Troi\"><strong>6. Nh\u1eefng Y\u1ebfu T\u1ed1 \u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi<\/strong><\/span><\/h2>\n<figure id=\"attachment_71011\" aria-describedby=\"caption-attachment-71011\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-71011\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/Quang-cao-ngoai-troi-la-gi.jpg\" alt=\"Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 g\u00ec\" width=\"800\" height=\"458\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/Quang-cao-ngoai-troi-la-gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/Quang-cao-ngoai-troi-la-gi-300x172.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/Quang-cao-ngoai-troi-la-gi-150x86.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/Quang-cao-ngoai-troi-la-gi-768x440.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-71011\" class=\"wp-caption-text\"><center><em>Nh\u1eefng Y\u1ebfu T\u1ed1 \u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi<\/em><\/center><\/figcaption><\/figure>\n<p>C\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 ch\u00ednh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u00f3 l\u00e0:<\/p>\n<ul>\n<li aria-level=\"1\">V\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o: V\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. C\u00e1c v\u1ecb tr\u00ed c\u00f3 l\u01b0u l\u01b0\u1ee3ng giao th\u00f4ng \u0111\u00f4ng \u0111\u00fac, g\u1ea7n c\u00e1c \u0111i\u1ec3m \u0111\u1ebfn ph\u1ed5 bi\u1ebfn ho\u1eb7c \u1edf nh\u1eefng n\u01a1i c\u00f3 t\u1ea7m nh\u00ecn t\u1ed1t s\u1ebd gi\u00fap qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1n gi\u1ea3 h\u01a1n.<\/li>\n<li aria-level=\"1\">K\u00edch th\u01b0\u1edbc v\u00e0 thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o: K\u00edch th\u01b0\u1edbc v\u00e0 thi\u1ebft k\u1ebf c\u1ee7a qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem. Qu\u1ea3ng c\u00e1o c\u1ea7n c\u00f3 k\u00edch th\u01b0\u1edbc l\u1edbn, h\u00ecnh \u1ea3nh n\u1ed5i b\u1eadt, th\u00f4ng \u0111i\u1ec7p ng\u1eafn g\u1ecdn v\u00e0 d\u1ec5 \u0111\u1ecdc \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd trong th\u1eddi gian ng\u1eafn khi kh\u00e1n gi\u1ea3 \u0111i qua.<\/li>\n<li aria-level=\"1\">Th\u1eddi gian hi\u1ec3n th\u1ecb: Th\u1eddi gian hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3. Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c tr\u00ecnh chi\u1ebfu trong th\u1eddi gian d\u00e0i h\u01a1n s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i ti\u1ebfp x\u00fac v\u1edbi kh\u00e1n gi\u1ea3, t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m.<\/li>\n<li aria-level=\"1\">\u0110i\u1ec1u ki\u1ec7n m\u00f4i tr\u01b0\u1eddng: \u0110i\u1ec1u ki\u1ec7n m\u00f4i tr\u01b0\u1eddng nh\u01b0 th\u1eddi ti\u1ebft, \u00e1nh s\u00e1ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00ednh nh\u00ecn th\u1ea5y v\u00e0 t\u00ednh th\u1ea9m m\u1ef9 c\u1ee7a qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. V\u00ec v\u1eady, c\u1ea7n l\u1ef1a ch\u1ecdn v\u1eadt li\u1ec7u v\u00e0 thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o v\u1eabn hi\u1ec7u qu\u1ea3 trong nhi\u1ec1u \u0111i\u1ec1u ki\u1ec7n kh\u00e1c nhau.<\/li>\n<li aria-level=\"1\">Quy \u0111\u1ecbnh ph\u00e1p l\u00fd: C\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd v\u1ec1 k\u00edch th\u01b0\u1edbc, v\u1ecb tr\u00ed v\u00e0 n\u1ed9i dung qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y theo \u0111\u1ecba ph\u01b0\u01a1ng. Vi\u1ec7c tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 tr\u00e1nh vi ph\u1ea1m v\u00e0 \u0111\u1ea3m b\u1ea3o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o di\u1ec5n ra su\u00f4n s\u1ebb.<\/li>\n<li aria-level=\"1\">C\u1ea1nh tranh: S\u1ef1 c\u1ea1nh tranh t\u1eeb c\u00e1c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi kh\u00e1c t\u1ea1i c\u00f9ng m\u1ed9t khu v\u1ef1c c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o. Vi\u1ec7c thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o n\u1ed5i b\u1eadt v\u00e0 kh\u00e1c bi\u1ec7t s\u1ebd gi\u00fap thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3 nhi\u1ec1u h\u01a1n.<\/li>\n<li aria-level=\"1\">\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3: \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. Vi\u1ec7c hi\u1ec3u r\u00f5 \u0111\u1eb7c \u0111i\u1ec3m, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1n gi\u1ea3 s\u1ebd gi\u00fap x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p v\u00e0 l\u1ef1a ch\u1ecdn v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<h2><span id=\"7_Xu_Huong_Quang_Cao_Ngoai_Troi_Trong_Tuong_Lai\"><strong>7. Xu H\u01b0\u1edbng Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi Trong T\u01b0\u01a1ng Lai<\/strong><\/span><\/h2>\n<p>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111ang tr\u1ea3i qua m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng k\u1ef9 thu\u1eadt s\u1ed1, m\u1edf ra nhi\u1ec1u xu h\u01b0\u1edbng m\u1edbi v\u00e0 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai \u0111\u1ea7y h\u1ee9a h\u1eb9n. Trong nh\u1eefng n\u0103m t\u1edbi, ch\u00fang ta c\u00f3 th\u1ec3 k\u1ef3 v\u1ecdng s\u1ebd ch\u1ee9ng ki\u1ebfn nh\u1eefng xu h\u01b0\u1edbng sau:<\/p>\n<ul>\n<li aria-level=\"1\">\u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y c\u00e0ng ph\u1ed5 bi\u1ebfn h\u01a1n trong qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. C\u00e1c m\u00e0n h\u00ecnh LED, m\u00e0n h\u00ecnh \u0111i\u1ec7n t\u1eed v\u00e0 c\u00f4ng ngh\u1ec7 hi\u1ec3n th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c s\u1ebd tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ea1o ra n\u1ed9i dung \u0111\u1ed9ng, t\u01b0\u01a1ng t\u00e1c v\u00e0 thay \u0111\u1ed5i linh ho\u1ea1t. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng v\u00e0 thu h\u00fat h\u01a1n, t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m cho kh\u00e1n gi\u1ea3.<\/li>\n<li aria-level=\"1\">S\u1ef1 gia t\u0103ng c\u1ee7a c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng v\u00e0 internet v\u1ea1n v\u1eadt (IoT) s\u1ebd m\u1edf ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi cho qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u01b0\u01a1ng t\u00e1c v\u00e0 nh\u1eafm m\u1ee5c ti\u00eau. C\u00e1c qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, cung c\u1ea5p n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a v\u00e0 li\u00ean quan \u0111\u1ebfn v\u1ecb tr\u00ed c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi tr\u1edf n\u00ean ph\u00f9 h\u1ee3p h\u01a1n v\u00e0 t\u0103ng c\u01b0\u1eddng t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3.<\/li>\n<li aria-level=\"1\">Ch\u00fang ta c\u0169ng c\u00f3 th\u1ec3 ch\u1ee9ng ki\u1ebfn s\u1ef1 gia t\u0103ng c\u1ee7a qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi t\u1ea1i c\u00e1c kh\u00f4ng gian trong nh\u00e0, nh\u01b0 trung t\u00e2m mua s\u1eafm, s\u00e2n bay v\u00e0 c\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u00f4ng c\u1ed9ng kh\u00e1c. C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean s\u00e0n, tr\u00ean t\u01b0\u1eddng, ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 qu\u1ea3ng c\u00e1o 3D s\u1ebd tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng cho kh\u00e1n gi\u1ea3.<\/li>\n<li aria-level=\"1\">Xu h\u01b0\u1edbng quan t\u00e2m \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng v\u00e0 b\u1ec1n v\u1eefng c\u0169ng s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u00e0nh qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd c\u1ea7n t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng h\u01a1n, nh\u01b0 s\u1eed d\u1ee5ng v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf, n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o v\u00e0 gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/li>\n<li aria-level=\"1\">Vi\u1ec7c \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi s\u1ebd tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. C\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn v\u00e0 h\u1ecdc m\u00e1y s\u1ebd gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c h\u01a1n, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n<p>T\u00f3m l\u1ea1i, t\u01b0\u01a1ng lai c\u1ee7a qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi h\u1ee9a h\u1eb9n s\u1ebd \u0111\u1ea7y s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed9t ph\u00e1, v\u1edbi s\u1ef1 \u1ee9ng d\u1ee5ng r\u1ed9ng r\u00e3i c\u1ee7a c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1, t\u01b0\u01a1ng t\u00e1c cao h\u01a1n v\u1edbi kh\u00e1n gi\u1ea3, s\u1ef1 quan t\u00e2m \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng v\u00e0 kh\u1ea3 n\u0103ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ch\u00ednh x\u00e1c h\u01a1n. Nh\u1eefng xu h\u01b0\u1edbng n\u00e0y s\u1ebd gi\u00fap qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng cao c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<figure id=\"attachment_71012\" aria-describedby=\"caption-attachment-71012\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-71012\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/poster-ngoai-troi.jpg\" alt=\"poster ngo\u00e0i tr\u1eddi\" width=\"800\" height=\"389\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/poster-ngoai-troi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/poster-ngoai-troi-300x146.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/poster-ngoai-troi-150x73.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/05\/poster-ngoai-troi-768x373.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-71012\" class=\"wp-caption-text\"><center><em>Xu H\u01b0\u1edbng Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi Trong T\u01b0\u01a1ng Lai<\/em><\/center><\/figcaption><\/figure>\n<p>Nh\u01b0 v\u1eady, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng. Tuy nhi\u00ean, \u0111\u1ec3 tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u00e0 th\u1ef1c hi\u1ec7n theo c\u00e1c b\u01b0\u1edbc b\u00e0i b\u1ea3n. Hy v\u1ecdng b\u00e0i vi\u1ebft n\u00e0y c\u1ee7a <strong><a href=\"https:\/\/jobsgo.vn\/\" target=\"_blank\" rel=\"noopener\">JobsGO<\/a><\/strong> \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch, gi\u00fap gi\u1ea3i \u0111\u00e1p <strong>qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 g\u00ec<\/strong> nh\u00e9..<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e1nh gi\u00e1 post Trong th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 c\u00f4ng ngh\u1ec7 nh\u01b0 hi\u1ec7n nay, b\u00ean c\u1ea1nh c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng nh\u01b0 truy\u1ec1n h\u00ecnh, b\u00e1o ch\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i,&#8230; qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi \u0111ang d\u1ea7n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0&#8230;<\/p>\n","protected":false},"author":2109,"featured_media":71007,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 g\u00ec","_yoast_wpseo_title":"Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi L\u00e0 G\u00ec? C\u00e1ch Th\u1ef1c Hi\u1ec7n Chi\u1ebfn D\u1ecbch Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi OOH %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 g\u00ec? Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u1edf nh\u1eefng kh\u00f4ng gian c\u00f4ng c\u1ed9ng nh\u01b0 \u0111\u01b0\u1eddng ph\u1ed1, c\u00f4ng vi\u00ean, tr\u1ea1m xe bu\u00fdt,...","_yoast_wpseo_focus_keyphrase":"","faq":"1. Pano Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi L\u00e0 G\u00ec?\r\n\r\nPano qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o l\u1edbn, \u0111\u01b0\u1ee3c treo ho\u1eb7c \u0111\u1eb7t \u1edf v\u1ecb tr\u00ed cao, d\u1ecdc theo c\u00e1c tuy\u1ebfn \u0111\u01b0\u1eddng giao th\u00f4ng l\u1edbn. Pano th\u01b0\u1eddng c\u00f3 k\u00edch th\u01b0\u1edbc l\u1edbn, s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, m\u00e0u s\u1eafc n\u1ed5i b\u1eadt v\u00e0 th\u00f4ng \u0111i\u1ec7p ng\u1eafn g\u1ecdn \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng.\r\n\r\n2. Poster Ngo\u00e0i Tr\u1eddi L\u00e0 G\u00ec?\r\n\r\nPoster ngo\u00e0i tr\u1eddi hay c\u00f2n g\u1ecdi l\u00e0 \u00e1p ph\u00edch ngo\u00e0i tr\u1eddi, l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o nh\u1ecf h\u01a1n, \u0111\u01b0\u1ee3c d\u00e1n ho\u1eb7c treo t\u1ea1i c\u00e1c v\u1ecb tr\u00ed c\u1ed1 \u0111\u1ecbnh nh\u01b0 tr\u1ea1m xe bu\u00fdt, t\u01b0\u1eddng nh\u00e0, r\u00e0o ch\u1eafn c\u00f4ng tr\u01b0\u1eddng. Poster th\u01b0\u1eddng c\u00f3 k\u00edch th\u01b0\u1edbc nh\u1ecf h\u01a1n pano, nh\u01b0ng c\u0169ng s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, m\u00e0u s\u1eafc n\u1ed5i b\u1eadt \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.\r\n\r\n3. \u1ea2nh H\u01b0\u1edfng C\u1ee7a Th\u1eddi Ti\u1ebft L\u00ean C\u00e1c H\u00ecnh Th\u1ee9c Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi Nh\u01b0 Th\u1ebf N\u00e0o?\r\n\r\nTh\u1eddi ti\u1ebft nh\u01b0 m\u01b0a, n\u1eafng, s\u01b0\u01a1ng mu\u1ed1i, tuy\u1ebft v\u00e0o trong... c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c t\u1edbi h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi.\r\n\r\n4. Vai Tr\u00f2 C\u1ee7a C\u00f4ng Ngh\u1ec7 Di \u0110\u1ed9ng V\u00e0 \u0110\u1ecbnh V\u1ecb Trong Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi Th\u00f4ng Minh L\u00e0 G\u00ec?\r\n\r\nC\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng v\u00e0 \u0111\u1ecbnh v\u1ecb cho ph\u00e9p qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng t\u00e1c, c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung d\u1ef1a tr\u00ean v\u1ecb tr\u00ed v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1n gi\u1ea3.\r\n","nganh_nghe_chuc_vu_lien_quan":["Nh\u00e2n Vi\u00ean Thi\u1ebft K\u1ebf Qu\u1ea3ng C\u00e1o","Nh\u00e2n Vi\u00ean Qu\u1ea3ng C\u00e1o"]},"categories":[24],"tags":[3780,1104,3779,3503],"yoast_head":"\n<title>Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi L\u00e0 G\u00ec? C\u00e1ch Th\u1ef1c Hi\u1ec7n Chi\u1ebfn D\u1ecbch Qu\u1ea3ng C\u00e1o Ngo\u00e0i Tr\u1eddi OOH - JobsGO Blog<\/title>\n<meta name=\"description\" content=\"Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi l\u00e0 g\u00ec? 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