{"id":30908,"date":"2023-01-18T18:07:56","date_gmt":"2023-01-18T11:07:56","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=30908"},"modified":"2024-10-15T10:52:08","modified_gmt":"2024-10-15T03:52:08","slug":"big-data-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/big-data-la-gi\/","title":{"rendered":"Big data l\u00e0 g\u00ec? Vai tr\u00f2, \u1ee9ng d\u1ee5ng c\u1ee7a Big Data hi\u1ec7n nay"},"content":{"rendered":"\n
B\u1ea1n \u0111\u00e3 bao gi\u1edd nghe n\u00f3i t\u1edbi Big Data ch\u01b0a? B\u1ea1n c\u00f3 hi\u1ec3u \u201cBig Data l\u00e0 g\u00ec<\/strong><\/a>?\u201d, vai tr\u00f2 c\u1ee7a Big Data ra sao v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a n\u00f3 th\u1ebf n\u00e0o kh\u00f4ng? H\u00e3y c\u00f9ng JobsGO t\u00ecm hi\u1ec3u nh\u1eefng th\u00f4ng tin quan tr\u1ecdng v\u1ec1 \u201cd\u1eef li\u1ec7u l\u1edbn\u201d nh\u00e9!<\/i><\/p>\n M\u1ee5c l\u1ee5c<\/p> Trong ph\u1ea7n n\u00e0y, JobsGO s\u1ebd c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u \u201cBig Data l\u00e0 g\u00ec<\/strong>?\u201d c\u0169ng nh\u01b0 \u0111\u1eb7c tr\u01b0ng c\u1ee7a Big Data.<\/p>\n Big data l\u00e0 g\u00ec<\/strong>? D\u1eef li\u1ec7u l\u1edbn (Big data) \u0111\u1ec1 c\u1eadp \u0111\u1ebfn c\u00e1c t\u1eadp h\u1ee3p th\u00f4ng tin \u0111a d\u1ea1ng, ph\u1ee9c t\u1ea1p, ph\u00e1t tri\u1ec3n v\u1edbi t\u1ed1c \u0111\u1ed9 ng\u00e0y c\u00e0ng t\u0103ng.<\/p><\/blockquote>\n D\u1eef li\u1ec7u l\u1edbn c\u00f3 th\u1ec3 c\u00f3 c\u1ea5u tr\u00fac (th\u01b0\u1eddng l\u00e0 s\u1ed1, d\u1ec5 d\u00e0ng \u0111\u1ecbnh d\u1ea1ng v\u00e0 l\u01b0u tr\u1eef), b\u00e1n c\u1ea5u tr\u00fac (kh\u00f4ng theo c\u1ea5u tr\u00fac c\u1ee5 th\u1ec3, nh\u01b0ng v\u1eabn gi\u1eef m\u1ed9t s\u1ed1 lo\u1ea1i c\u1ea5u tr\u00fac c\u00f3 th\u1ec3 quan s\u00e1t \u0111\u01b0\u1ee3c; ch\u1eb3ng h\u1ea1n nh\u01b0 ng\u00f4n ng\u1eef XML, trang web, email,…) ho\u1eb7c kh\u00f4ng c\u00f3 c\u1ea5u tr\u00fac (d\u1ea1ng t\u1ef1 do, nh\u01b0 v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh, video, \u00e2m thanh). G\u1ea7n nh\u01b0 m\u1ecdi b\u1ed9 ph\u1eadn trong c\u00f4ng ty \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng ph\u00e1t hi\u1ec7n t\u1eeb vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn<\/strong> \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c. Nh\u01b0ng vi\u1ec7c x\u1eed l\u00fd big data c\u00f3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c.<\/p>\n Big data c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb c\u00e1c b\u00ecnh lu\u1eadn \u0111\u01b0\u1ee3c chia s\u1ebb c\u00f4ng khai tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 trang web, \u0111\u01b0\u1ee3c thu th\u1eadp t\u1ef1 nguy\u1ec7n t\u1eeb c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed v\u00e0 \u1ee9ng d\u1ee5ng c\u00e1 nh\u00e2n, th\u00f4ng qua b\u1ea3ng c\u00e2u h\u1ecfi, mua s\u1ea3n ph\u1ea9m, \u0111\u0103ng k\u00fd \u0111i\u1ec7n t\u1eed.<\/p>\n Big data \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef nhi\u1ec1u nh\u1ea5t trong c\u01a1 s\u1edf d\u1eef li\u1ec7u m\u00e1y t\u00ednh v\u00e0 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch b\u1eb1ng ph\u1ea7n m\u1ec1m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t.<\/p>\n \ud83d\udc49 Xem th\u00eam:<\/i><\/strong> Data science l\u00e0 g\u00ec? C\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n ng\u00e0nh Data science \u1edf Vi\u1ec7t Nam<\/i><\/strong><\/a><\/p>\n Big Data mang 4 \u0111\u1eb7c tr\u01b0ng l\u00e0: Volume, velocity, variety v\u00e0 value. C\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n Big Data \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng \u0111\u00fang c\u00e1ch s\u1ebd mang l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c khi c\u00f3 Big Data.<\/p>\n Ngay c\u1ea3 khi l\u00e0 CEO c\u1ee7a c\u00f4ng ty, b\u1ea1n c\u0169ng kh\u00f4ng th\u1ec3 t\u1ef1 m\u00ecnh ho\u00e0n th\u00e0nh m\u1ecdi c\u00f4ng vi\u1ec7c. B\u1ea1n c\u1ea7n m\u1ed9t \u0111\u1ed9i ng\u0169 nh\u1eefng ng\u01b0\u1eddi c\u00f3 n\u0103ng l\u1ef1c, ng\u01b0\u1eddi c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb cho c\u00f4ng ty. Tuy nhi\u00ean, vi\u1ec7c tuy\u1ec3n d\u1ee5ng \u0111\u00fang ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c \u0111\u01a1n gi\u1ea3n. V\u00e0 \u0111\u00e2y l\u00e0 l\u00fac Big Data th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3. V\u1edbi Big Data, th\u00f4ng tin v\u1ec1 \u1ee9ng vi\u00ean c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp b\u1eb1ng nhi\u1ec1u c\u00e1ch, bao g\u1ed3m h\u1ed3 s\u01a1 c\u00f4ng ty v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ed9 ph\u1eadn nh\u00e2n s\u1ef1 nhanh ch\u00f3ng x\u00e1c \u0111\u1ecbnh v\u00e0 thu\u00ea nh\u1eefng \u1ee9ng vi\u00ean ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n C\u00f9ng v\u1edbi nh\u00e2n vi\u00ean, kh\u00e1ch h\u00e0ng \u0111\u00f3ng vai tr\u00f2 c\u1ed1t l\u00f5i gi\u00fap duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i sinh l\u1eddi cao h\u01a1n.<\/p>\n B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Big Data, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua h\u00e0nh vi tr\u1ef1c tuy\u1ebfn c\u1ee7a h\u1ecd. Khi \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea7n.<\/p>\n Vi\u1ec7c \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh nghi\u1ec7p \u0111ang b\u01b0\u1edbc tr\u00ean con \u0111\u01b0\u1eddng d\u1eabn t\u1edbi th\u00e0nh c\u00f4ng. N\u1ebfu s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng quay l\u1ea1i mua h\u00e0ng. \u0110\u00e2y l\u00e0 c\u00e1ch ho\u00e0n h\u1ea3o \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u00e0 t\u1ea1o ra ROI.<\/p>\n C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua khai th\u00e1c v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn<\/strong>. Netflix \u0111\u00e3 t\u1eebng s\u1eed d\u1ee5ng Big Data \u0111\u1ec3 ti\u1ebft ki\u1ec7m 1 t\u1ef7 USD\/n\u0103m cho vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Big Data nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 hi\u1ec7u su\u1ea5t t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p. Khi b\u1ea1n li\u00ean t\u1ee5c l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n V\u1edbi Big Data, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n vi\u1ec7c ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c Marketer \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng nhanh h\u01a1n, nh\u1edd \u0111\u00f3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng nhi\u1ec1u h\u01a1n. Theo McKinsey, c\u00e1c doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 v\u00e0o Big Data c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn l\u00ean \u0111\u1ebfn 60%.<\/p>\n H\u01a1n n\u1eefa, Big Data c\u0169ng c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft ch\u00ednh x\u00e1c v\u1ec1 quy m\u00f4 g\u1ea7n \u0111\u00fang c\u1ee7a th\u1ecb tr\u01b0\u1eddng, nh\u1eefng thay \u0111\u1ed5i trong xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i v\u00e0 c\u00e1c c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa. V\u00ed d\u1ee5: v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean nh\u00e2n kh\u1ea9u h\u1ecdc.<\/p>\n H\u01a1n n\u1eefa, d\u1ef1a tr\u00ean th\u00f4ng tin m\u00e0 Big Data<\/strong> cung c\u1ea5p, nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c m\u1eb7t h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng v\u00e0 l\u1ecbch s\u1eed \u0111\u1eb7t h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. K\u1ebft qu\u1ea3 t\u1ed5ng h\u1ee3p kh\u00f4ng ch\u1ec9 n\u00e2ng cao doanh thu m\u00e0 c\u00f2n cho ph\u00e9p c\u00e1c c\u00f4ng ty c\u1ea3i thi\u1ec7n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3.<\/p>\n C\u00f3 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn th\u00f4ng tin m\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c nhau. Nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u k\u00e9m c\u00f3 th\u1ec3 khi\u1ebfn h\u1ecd \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m, t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh kh\u00f4ng hi\u1ec7u qu\u1ea3. Theo IBM, \u0111i\u1ec1u n\u00e0y khi\u1ebfn n\u1ec1n kinh t\u1ebf M\u1ef9 ti\u00eau t\u1ed1n t\u1edbi 3,1 ngh\u00ecn t\u1ef7 USD m\u1ed7i n\u0103m.<\/p>\n Big Data c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, cho d\u00f9 \u0111\u00f3 l\u00e0 SEO, SEM, SMM, PPC, ti\u1ebfp th\u1ecb qua email, ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng,… B\u1eb1ng c\u00e1ch tinh ch\u1ec9nh ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n Big Data<\/strong> c\u00f3 th\u1ec3 h\u1eefu \u00edch trong m\u1ecdi kh\u00eda c\u1ea1nh, t\u1eeb th\u00fac \u0111\u1ea9y tinh th\u1ea7n c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ebfn l\u1eadp k\u1ebf ho\u1ea1ch, qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n. V\u00ed d\u1ee5: Deep Learning (h\u1ecdc s\u00e2u) v\u00e0 ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n c\u00f3 th\u1ec3 n\u00e2ng cao kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch c\u1ee7a nh\u00e2n vi\u00ean, cho ph\u00e9p h\u1ecd c\u1ea3i thi\u1ec7n k\u1ef9 n\u0103ng \u0111\u00e1nh gi\u00e1 r\u1ee7i ro v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c.<\/p>\n B\u00ean c\u1ea1nh \u0111\u00f3, khi nh\u00e2n vi\u00ean bi\u1ebft r\u1eb1ng c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd c\u00f3 c\u0103n c\u1ee9 (s\u1ed1 li\u1ec7u c\u1ee5 th\u1ec3, c\u00f3 th\u1ec3 \u0111\u1ecbnh l\u01b0\u1ee3ng), h\u1ecd s\u1ebd tr\u1edf n\u00ean t\u1ef1 tin v\u00e0 ch\u1ee7 \u0111\u1ed9ng h\u01a1n. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu kh\u00f4ng c\u00f3 d\u1eef li\u1ec7u, nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m. Vi\u1ec7c li\u00ean t\u1ee5c m\u1eafc sai l\u1ea7m c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m n\u0103ng su\u1ea5t v\u00e0 doanh thu. Quan tr\u1ecdng h\u01a1n, n\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng nghi ng\u1edd v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, g\u00e2y t\u1ed5n h\u1ea1i \u0111\u1ebfn danh ti\u1ebfng c\u1ee7a c\u00f4ng ty.<\/p>\n Doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh sao cho kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u0169ng nh\u01b0 kh\u00f4ng l\u00e0m m\u1ea5t kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Tuy nhi\u00ean, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 ph\u00f9 h\u1ee3p l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn.<\/p>\n Big Data<\/strong> c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft, cho ph\u00e9p doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh gi\u00fap d\u1ef1 \u0111o\u00e1n kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 bao nhi\u00eau ti\u1ec1n \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 khi ho\u00e0n c\u1ea3nh thay \u0111\u1ed5i.<\/p>\n c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u1ec3 nh\u1eadn ra m\u1ee9c gi\u00e1 n\u00e0o t\u1ea1o ra k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t. Theo m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a McKinsey, ch\u1ec9 c\u1ea7n t\u0103ng gi\u00e1 1% c\u0169ng c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y l\u1ee3i nhu\u1eadn l\u00ean g\u1ea7n 8%. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n N\u1ec1n kinh t\u1ebf, x\u00e3 h\u1ed9i \u0111ang ph\u00e1t tri\u1ec3n v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Big Data<\/strong>, b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng m\u1edbi n\u1ed5i v\u00e0 nh\u1eefng thay \u0111\u1ed5i v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i nhanh ch\u00f3ng ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c bi\u1ebfn \u0111\u1ed9ng n\u00e0y. Do \u0111\u00f3, b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i li\u00ean t\u1ee5c ph\u00e2n t\u00edch c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh. Theo d\u00f5i hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c s\u1ebd cho ph\u00e9p b\u1ea1n duy tr\u00ec kh\u1ea3 n\u0103ng c\u1ea1nh tranh v\u00e0 hi\u1ec7u qu\u1ea3 kinh doanh. H\u01a1n n\u1eefa, n\u00f3 c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i n\u00e2ng cao l\u1ee3i nhu\u1eadn.<\/p>\n Big Data<\/strong> hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong h\u1ea7u h\u1ebft c\u00e1c l\u0129nh v\u1ef1c c\u1ee7a \u0111\u1eddi s\u1ed1ng, kinh t\u1ebf, x\u00e3 h\u1ed9i; t\u1eeb ng\u00e0nh ng\u00e2n h\u00e0ng cho t\u1edbi ng\u00e0nh y, t\u1eeb th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho \u0111\u1ebfn ng\u00e0nh b\u00e1n l\u1ebb,…<\/p>\n >>> C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m: Ng\u00f4n ng\u1eef m\u00e1y l\u00e0 g\u00ec<\/a><\/strong>?<\/span><\/p>\n Big Data ho\u1ea1t \u0111\u1ed9ng theo quy tr\u00ecnh sau:<\/p>\n Vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Big Data<\/strong> gi\u00fap b\u1ea1n gi\u00e1m s\u00e1t, c\u1ea3i thi\u1ec7n c\u00e1ch thu th\u1eadp, l\u01b0u tr\u1eef, qu\u1ea3n l\u00fd, chia s\u1ebb, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u. Khi ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c Big Data, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i xem x\u00e9t m\u1ee5c ti\u00eau v\u00e0 s\u00e1ng ki\u1ebfn trong hi\u1ec7n t\u1ea1i, t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p.<\/p>\n Vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u c\u00f3 v\u1ebb kh\u00e1c nhau \u0111\u1ed1i v\u1edbi m\u1ecdi t\u1ed5 ch\u1ee9c. V\u1edbi c\u00f4ng ngh\u1ec7 ng\u00e0y nay, c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 thu th\u1eadp c\u1ea3 d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0 kh\u00f4ng c\u00f3 c\u1ea5u tr\u00fac t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau – t\u1eeb l\u01b0u tr\u1eef \u0111\u00e1m m\u00e2y \u0111\u1ebfn \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, t\u1eeb c\u00e1c k\u00eanh Social Media \u0111\u1ebfn c\u1ea3m bi\u1ebfn IoT t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n1. Big Data l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n
1.1 \u0110\u1ecbnh ngh\u0129a Big Data l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n
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1.2 \u0110\u1eb7c tr\u01b0ng c\u1ee7a Big Data l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n
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2. Vai tr\u00f2 c\u1ee7a Big Data trong doanh nghi\u1ec7p<\/strong><\/span><\/h2>\n
2.1 Tuy\u1ec3n d\u1ee5ng \u0111\u00fang nh\u00e2n s\u1ef1<\/strong><\/span><\/h3>\n
2.2 L\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h3>\n
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2.3 Th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n
2.4 T\u1ed1i \u01b0u quy tr\u00ecnh b\u00e1n h\u00e0ng<\/strong><\/span><\/h3>\n
2.5 Tinh ch\u1ec9nh c\u00e1c k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb<\/strong><\/span><\/h3>\n
2.6 T\u0103ng n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c<\/strong><\/span><\/h3>\n
2.7 T\u1ed1i \u01b0u h\u00f3a gi\u00e1 b\u00e1n<\/strong><\/span><\/h3>\n
2.8 \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/strong><\/span><\/h3>\n
3. \u1ee8ng d\u1ee5ng c\u1ee7a Big Data hi\u1ec7n nay<\/strong><\/span><\/h2>\n
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3.1 \u1ee8ng d\u1ee5ng Big Data trong ng\u00e0nh ng\u00e2n h\u00e0ng<\/strong><\/span><\/h3>\n
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3.2 \u1ee8ng d\u1ee5ng Big Data ng\u00e0nh y t\u1ebf<\/strong><\/span><\/h3>\n
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3.3 \u1ee8ng d\u1ee5ng Big Data th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/span><\/h3>\n
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3.4 \u1ee8ng d\u1ee5ng Big Data ng\u00e0nh b\u00e1n l\u1ebb<\/strong><\/span><\/h3>\n
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3.5 \u1ee8ng d\u1ee5ng Big Data Digital Marketing<\/strong><\/span><\/h3>\n
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4. Quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Big Data<\/strong><\/span><\/h2>\n
4.1 X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Big Data<\/strong><\/span><\/h3>\n
4.2 Thu th\u1eadp d\u1eef li\u1ec7u<\/strong><\/span><\/h3>\n
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