3.5 Gi\u00fap Doanh Nghi\u1ec7p T\u0103ng C\u01b0\u1eddng Tuy\u1ec3n D\u1ee5ng\u00a0<\/strong><\/span><\/h3>\nBanner c\u0169ng \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3 trong chi\u1ebfn d\u1ecbch tuy\u1ec3n d\u1ee5ng. V\u1edbi c\u00e1c thi\u1ebft k\u1ebf s\u00e1ng t\u1ea1o, th\u00f4ng tin tuy\u1ec3n d\u1ee5ng \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, h\u1ea5p d\u1eabn, t\u1ea1o ti\u1ebfng vang trong c\u1ed9ng \u0111\u1ed3ng v\u00e0 thu h\u00fat \u1ee9ng vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n
T\u1ea7m Quan Tr\u1ecdng C\u1ee7a Banner Trong Qu\u1ea3ng B\u00e1 V\u00e0 Ti\u1ebfp Th\u1ecb<\/em><\/center><\/center><\/figcaption><\/figure>\n4. C\u00e1c Lo\u1ea1i Banner Ph\u1ed5 Bi\u1ebfn<\/strong><\/span><\/h2>\nBanner c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c v\u00e0 \u0111\u1ecbnh d\u1ea1ng kh\u00e1c nhau, ph\u1ee5c v\u1ee5 cho c\u00e1c m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng \u0111a d\u1ea1ng:<\/p>\n
4.1 Banner B\u00e1o, T\u1ea1p Ch\u00ed<\/strong><\/span><\/h3>\nBanner tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m b\u00e1o ch\u00ed \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng trong kh\u00f4ng gian gi\u1edbi h\u1ea1n. C\u00e1c nh\u00e0 thi\u1ebft k\u1ebf th\u01b0\u1eddng t\u1eadn d\u1ee5ng nguy\u00ean t\u1eafc b\u1ed1 c\u1ee5c b\u00e1o ch\u00ed, k\u1ebft h\u1ee3p gi\u1eefa h\u00ecnh \u1ea3nh v\u00e0 ch\u1eef vi\u1ebft m\u1ed9t c\u00e1ch h\u00e0i h\u00f2a. \u0110i\u1ec3m \u0111\u1eb7c tr\u01b0ng c\u1ee7a lo\u1ea1i banner b\u00e1o ch\u00ed l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng m\u00e0u s\u1eafc ph\u1ea3i t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00f4ng ngh\u1ec7 in \u1ea5n, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n \u0111\u1ec3 n\u1ed5i b\u1eadt gi\u1eefa c\u00e1c n\u1ed9i dung kh\u00e1c tr\u00ean trang b\u00e1o. K\u00edch th\u01b0\u1edbc banner \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a theo t\u1eebng lo\u1ea1i \u1ea5n ph\u1ea9m, t\u1eeb trang b\u00eca \u0111\u1ebfn c\u00e1c trang trong, gi\u00fap t\u1ed1i \u01b0u chi ph\u00ed in \u1ea5n, duy tr\u00ec t\u00ednh th\u1ed1ng nh\u1ea5t c\u1ee7a t\u1edd b\u00e1o hay t\u1ea1p ch\u00ed.<\/p>\n
4.2 Banner \u0110\u01b0\u1eddng Ph\u1ed1<\/strong><\/span><\/h3>\nBanner ngo\u00e0i tr\u1eddi \u0111\u00f2i h\u1ecfi c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c bi\u1ec7t trong thi\u1ebft k\u1ebf v\u00e0 tri\u1ec3n khai. Ch\u00fang c\u1ea7n \u0111\u01b0\u1ee3c l\u00e0m t\u1eeb v\u1eadt li\u1ec7u ch\u1ecbu \u0111\u01b0\u1ee3c th\u1eddi ti\u1ebft nh\u01b0 b\u1ea1t vinyl hay v\u1ea3i canvas ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 b\u1ec1n trong m\u00f4i tr\u01b0\u1eddng ngo\u00e0i tr\u1eddi. Vi\u1ec7c l\u1ef1a ch\u1ecdn v\u1ecb tr\u00ed \u0111\u1eb7t banner c\u0169ng r\u1ea5t quan tr\u1ecdng – th\u01b0\u1eddng l\u00e0 c\u00e1c khu v\u1ef1c c\u00f3 l\u01b0u l\u01b0\u1ee3ng ng\u01b0\u1eddi qua l\u1ea1i cao nh\u01b0 ng\u00e3 t\u01b0 \u0111\u01b0\u1eddng, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i hay khu v\u1ef1c t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n.<\/p>\n
K\u00edch th\u01b0\u1edbc c\u1ee7a banner \u0111\u01b0\u1eddng ph\u1ed1 th\u01b0\u1eddng l\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c lo\u1ea1i banner kh\u00e1c, \u0111\u00f2i h\u1ecfi thi\u1ebft k\u1ebf ph\u1ea3i \u0111\u01a1n gi\u1ea3n, d\u1ec5 \u0111\u1ecdc t\u1eeb xa v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd trong th\u1eddi gian ng\u1eafn.<\/p>\n
4.3 Banner Online<\/strong><\/span><\/h3>\nTrong m\u00f4i tr\u01b0\u1eddng k\u1ef9 thu\u1eadt s\u1ed1, banner tr\u1ef1c tuy\u1ebfn \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t h\u1ec7 sinh th\u00e1i \u0111a d\u1ea1ng v\u1edbi nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng kh\u00e1c nhau. M\u1ed7i n\u1ec1n t\u1ea3ng s\u1ed1 \u0111\u1ec1u c\u00f3 nh\u1eefng y\u00eau c\u1ea7u ri\u00eang v\u1ec1 k\u00edch th\u01b0\u1edbc v\u00e0 \u0111\u1ecbnh d\u1ea1ng. Banner qu\u1ea3ng c\u00e1o tr\u00ean website th\u01b0\u1eddng tu\u00e2n theo c\u00e1c chu\u1ea9n nh\u01b0 Leaderboard (728 x 90 pixel) \u1edf \u0111\u1ea7u trang, Rectangle (300 x 250 pixel) chen gi\u1eefa n\u1ed9i dung, Skyscraper (160 x 600 pixel) \u1edf c\u1ed9t b\u00ean.<\/p>\n
Tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, k\u00edch th\u01b0\u1edbc banner c\u1ea7n t\u1ed1i \u01b0u cho t\u1eebng n\u1ec1n t\u1ea3ng c\u1ee5 th\u1ec3 nh\u01b0 Facebook, Instagram hay LinkedIn. \u0110\u1ed1i v\u1edbi email marketing, banner c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p \u0111\u1ec3 hi\u1ec3n th\u1ecb t\u1ed1t tr\u00ean c\u1ea3 m\u00e1y t\u00ednh v\u00e0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng. \u0110i\u1ec3m m\u1ea1nh c\u1ee7a banner online l\u00e0 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c cao, cho ph\u00e9p ng\u01b0\u1eddi xem click v\u00e0o \u0111\u1ec3 truy c\u1eadp landing page ho\u1eb7c th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n kh\u00e1c.<\/p>\n
5. K\u00edch Th\u01b0\u1edbc Ti\u00eau Chu\u1ea9n C\u1ee7a C\u00e1c Lo\u1ea1i Banner<\/strong><\/span><\/h2>\nVi\u1ec7c l\u1ef1a ch\u1ecdn k\u00edch th\u01b0\u1edbc ph\u00f9 h\u1ee3p cho banner l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p hi\u1ec3n th\u1ecb ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 k\u00edch th\u01b0\u1edbc ti\u00eau chu\u1ea9n:<\/p>\n
5.1 Banner B\u00e1o, T\u1ea1p Ch\u00ed<\/strong><\/span><\/h3>\nC\u00e1c banner in \u1ea5n tr\u00ean b\u00e1o v\u00e0 t\u1ea1p ch\u00ed th\u01b0\u1eddng c\u00f3 k\u00edch th\u01b0\u1edbc c\u1ed1 \u0111\u1ecbnh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1 c\u1ee5c in \u1ea5n:<\/p>\n
\n\n\nLo\u1ea1i banner<\/strong><\/td>\nK\u00edch th\u01b0\u1edbc<\/strong><\/td>\n<\/tr>\n\nBanner to\u00e0n trang (Full Page Banner)<\/td>\n | 8.5 x 11 inch (kho\u1ea3ng 21.6 x 27.9 cm)<\/td>\n<\/tr>\n | \nBanner n\u1eeda trang (Half Page Banner)<\/td>\n | 8.5 x 5.5 inch (kho\u1ea3ng 21.6 x 13.97 cm)<\/td>\n<\/tr>\n | \nBanner 1\/3 trang (Third Page Banner)<\/td>\n | 8.5 x 3.5 inch (kho\u1ea3ng 21.6 x 8.9 cm)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n5.2 Banner \u0110\u01b0\u1eddng Ph\u1ed1<\/strong><\/span><\/h3>\nBanner ngo\u00e0i tr\u1eddi th\u01b0\u1eddng c\u00f3 k\u00edch th\u01b0\u1edbc l\u1edbn, ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed \u0111\u1eb7t:<\/p>\n \n\n\nLo\u1ea1i banner<\/strong><\/td>\nK\u00edch th\u01b0\u1edbc<\/strong><\/td>\n<\/tr>\n\nBanner ngang (Horizontal Street Banner)<\/td>\n | 3 x 6 m\u00e9t, 4 x 8 m\u00e9t<\/td>\n<\/tr>\n | \nBanner \u0111\u1ee9ng (Vertical Street Banner)<\/td>\n | 0.8 x 2 m\u00e9t, 1 x 2.5 m\u00e9<\/td>\n<\/tr>\n | \nBanner billboard ngo\u00e0i tr\u1eddi<\/td>\n | 14 x 48 feet (kho\u1ea3ng 4.3 x 14.6 m\u00e9t), 10.5 x 36 feet (kho\u1ea3ng 3.2 x 11 m\u00e9t)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n5.3 Banner Online<\/strong><\/span><\/h3>\nL\u00e0m banner online<\/strong> c\u1ea7n tu\u00e2n theo k\u00edch th\u01b0\u1edbc chu\u1ea9n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec3n th\u1ecb tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb:<\/p>\n\n\n\nLo\u1ea1i banner<\/strong><\/td>\nK\u00edch th\u01b0\u1edbc<\/strong><\/td>\nV\u1ecb tr\u00ed<\/strong><\/td>\n<\/tr>\n\nLeaderboard<\/td>\n | 728 x 90 pixels<\/td>\n | Th\u01b0\u1eddng n\u1eb1m \u1edf \u0111\u1ea7u trang web.<\/td>\n<\/tr>\n | \nMedium Rectangle<\/td>\n | 300 x 250 pixels<\/td>\n | Th\u00edch h\u1ee3p ch\u00e8n gi\u1eefa n\u1ed9i dung b\u00e0i vi\u1ebft.<\/td>\n<\/tr>\n | \nLarge Rectangle<\/td>\n | 336 x 280 pixels<\/td>\n | T\u1ea1o \u0111i\u1ec3m nh\u1ea5n m\u1ea1nh m\u1ebd h\u01a1n.<\/td>\n<\/tr>\n | \nSkyscraper<\/td>\n | 160 x 600 pixels<\/td>\n | H\u00ecnh d\u1ea1ng d\u1ecdc ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed b\u00ean c\u1ea1nh trang.<\/td>\n<\/tr>\n | \nMobile Banner<\/td>\n | 320 x 50 pixels<\/td>\n | K\u00edch th\u01b0\u1edbc ti\u00eau chu\u1ea9n cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n6. C\u00e1c B\u01b0\u1edbc Thi\u1ebft K\u1ebf Banner Hi\u1ec7u Qu\u1ea3<\/strong><\/span><\/h2>\n\u0110\u1ec3 thi\u1ebft k\u1ebf banner \u0111\u1eb9p, hi\u1ec7u qu\u1ea3 v\u00e0 thu h\u00fat, b\u1ea1n c\u1ea7n tu\u00e2n theo m\u1ed9t quy tr\u00ecnh chi ti\u1ebft nh\u01b0 sau:<\/p>\n | | | | | | | | | |