2. T\u1ea1i Sao N\u00ean S\u1eed D\u1ee5ng Zalo Official Account?<\/strong><\/span><\/h2>\nSau khi t\u00ecm hi\u1ec3u Zalo Official Account l\u00e0 g\u00ec<\/strong>?, c\u00e1c b\u1ea1n h\u00e3y c\u00f9ng JobsGO t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c l\u00fd do khi\u1ebfn Zalo OA ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn nh\u00e9!<\/p>\n2.1 L\u01b0\u1ee3ng Ng\u01b0\u1eddi D\u00f9ng L\u1edbn<\/strong><\/span><\/h3>\nM\u1ed9t trong nh\u1eefng l\u00fd do doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng Zalo Official Account l\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng kh\u1ed5ng l\u1ed3 c\u1ee7a \u1ee9ng d\u1ee5ng Zalo t\u1ea1i Vi\u1ec7t Nam. V\u1edbi h\u01a1n 75 tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111ang ho\u1ea1t \u0111\u1ed9ng, Zalo \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng \u1ee9ng d\u1ee5ng nh\u1eafn tin ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc. S\u1eed d\u1ee5ng Zalo Official Account, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u0103ng c\u01a1 h\u1ed9i ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n
B\u00ean c\u1ea1nh \u0111\u00f3, ng\u01b0\u1eddi d\u00f9ng Zalo \u0111a d\u1ea1ng v\u1ec1 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh v\u00e0 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau. S\u1ef1 \u0111a d\u1ea1ng n\u00e0y c\u0169ng m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p trong vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e1t tri\u1ec3n kinh doanh.<\/p>\n
2.2 Nhi\u1ec1u T\u00ednh N\u0103ng H\u1eefu \u00cdch<\/strong><\/span><\/h3>\nZalo Official Account cung c\u1ea5p cho doanh nghi\u1ec7p nhi\u1ec1u t\u00ednh n\u0103ng h\u1eefu \u00edch, gi\u00fap h\u1ecd t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c giao ti\u1ebfp v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Kh\u1ea3 n\u0103ng g\u1eedi tin nh\u1eafn h\u00e0ng lo\u1ea1t \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng c\u1eadp nh\u1eadt th\u00f4ng tin s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i m\u1edbi nh\u1ea5t. \u0110\u1ed3ng th\u1eddi, t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp nh\u1eadn v\u00e0 x\u1eed l\u00fd ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n
B\u00ean c\u1ea1nh \u0111\u00f3, Zalo Official Account c\u00f2n cho ph\u00e9p doanh nghi\u1ec7p t\u00f9y ch\u1ec9nh giao di\u1ec7n, menu v\u00e0 th\u00f4ng tin gi\u1edbi thi\u1ec7u, gi\u00fap h\u1ecd x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c th\u00f9 ng\u00e0nh ngh\u1ec1 kinh doanh. C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u c\u0169ng gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi.<\/p>\n
H\u01a1n n\u1eefa, kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng kh\u00e1c nh\u01b0 website, CRM, h\u1ec7 th\u1ed1ng \u0111\u1eb7t h\u00e0ng,… gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd th\u00f4ng tin v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1eadp trung v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n
2.3 Ti\u1ebfp C\u1eadn 100% Ng\u01b0\u1eddi D\u00f9ng \u0110\u00e3 \u0110\u0103ng K\u00fd<\/strong><\/span><\/h3>\nM\u1ed9t l\u1ee3i th\u1ebf l\u1edbn kh\u00e1c c\u1ee7a Zalo Official Account l\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn 100% ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u0103ng k\u00fd theo d\u00f5i t\u00e0i kho\u1ea3n khi doanh nghi\u1ec7p \u0111\u0103ng b\u00e0i m\u1edbi. Kh\u00e1c v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c nh\u01b0 Facebook hay Instagram, n\u01a1i ch\u1ec9 m\u1ed9t ph\u1ea7n nh\u1ecf ng\u01b0\u1eddi theo d\u00f5i c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y b\u00e0i \u0111\u0103ng m\u1edbi c\u1ee7a doanh nghi\u1ec7p do c\u00e1c thu\u1eadt to\u00e1n v\u00e0 gi\u1ea3i thu\u1eadt, th\u00ec tr\u00ean Zalo Official Account, m\u1ecdi tin nh\u1eafn ho\u1eb7c c\u1eadp nh\u1eadt m\u1edbi s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi tr\u1ef1c ti\u1ebfp \u0111\u1ebfn to\u00e0n b\u1ed9 ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd theo d\u00f5i.<\/p>\n
\u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin c\u1ee7a doanh nghi\u1ec7p lu\u00f4n \u0111\u1ebfn \u0111\u01b0\u1ee3c v\u1edbi \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng quan t\u00e2m, gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf n\u00e0y \u0111\u1ec3 g\u1eedi th\u00f4ng tin m\u1edbi v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ho\u1eb7c c\u00e1c c\u1eadp nh\u1eadt kh\u00e1c \u0111\u1ebfn t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n
S\u1ef1 ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng l\u00f2ng trung th\u00e0nh v\u00e0 kh\u1ea3 n\u0103ng mua s\u1eafm l\u1eb7p l\u1ea1i c\u1ee7a h\u1ecd.<\/p>\nT\u1ea1i Sao N\u00ean S\u1eed D\u1ee5ng Zalo Official Account?<\/em><\/center><\/figcaption><\/figure>\n3. C\u00e1c Lo\u1ea1i H\u00ecnh Zalo Official Account Hi\u1ec7n Nay<\/strong><\/span><\/h2>\nZalo hi\u1ec7n \u0111ang cung c\u1ea5p 3 lo\u1ea1i t\u00e0i kho\u1ea3n Official Account bao g\u1ed3m t\u00e0i kho\u1ea3n Doanh nghi\u1ec7p, t\u00e0i kho\u1ea3n N\u1ed9i dung v\u00e0 t\u00e0i kho\u1ea3n C\u01a1 quan Nh\u00e0 n\u01b0\u1edbc.<\/p>\n
3.1 Zalo Official Account Cho Doanh Nghi\u1ec7p<\/strong><\/span><\/h3>\nNh\u01b0 t\u00ean g\u1ecdi, lo\u1ea1i t\u00e0i kho\u1ea3n n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh ri\u00eang cho c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c kinh doanh s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. V\u1edbi Zalo OA cho doanh nghi\u1ec7p, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a c\u00e1c t\u00ednh n\u0103ng ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng tin nh\u1eafn ph\u1ed5 bi\u1ebfn n\u00e0y.<\/p>\n
C\u1ee5 th\u1ec3, doanh nghi\u1ec7p \u0111\u01b0\u1ee3c ph\u00e9p g\u1eedi t\u1ed1i \u0111a 4 tin nh\u1eafn qu\u1ea3ng b\u00e1 (Broadcast) m\u1ed7i th\u00e1ng \u0111\u1ebfn t\u1eebng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 quan t\u00e2m, \u0111\u0103ng k\u00fd theo d\u00f5i t\u00e0i kho\u1ea3n. C\u00e1c tin nh\u1eafn n\u00e0y s\u1ebd hi\u1ec3n th\u1ecb tr\u1ef1c ti\u1ebfp trong h\u1ed9p th\u01b0 c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ea3m b\u1ea3o th\u00f4ng tin lu\u00f4n \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng quan t\u00e2m.<\/p>\n
Ngo\u00e0i ra, t\u00ednh n\u0103ng chat tr\u1ef1c ti\u1ebfp gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng t\u01b0\u01a1ng t\u00e1c, x\u1eed l\u00fd ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n
Zalo OA cho doanh nghi\u1ec7p c\u00f2n cung c\u1ea5p c\u00e1c c\u00f4ng c\u1ee5 h\u1eefu \u00edch kh\u00e1c nh\u01b0 thi\u1ebft l\u1eadp truy v\u1ea5n t\u1ef1 \u0111\u1ed9ng, t\u00edch h\u1ee3p v\u1edbi h\u1ec7 th\u1ed1ng CRM, qu\u1ea3n l\u00fd \u0111\u01a1n h\u00e0ng,… gi\u00fap t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n
3.2 Zalo Official Account N\u1ed9i Dung<\/strong><\/span><\/h3>\nLo\u1ea1i t\u00e0i kho\u1ea3n n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u00e0nh ri\u00eang cho c\u00e1c c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c s\u00e1ng t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n n\u1ed9i dung nh\u01b0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, c\u00e1c \u0111\u01a1n v\u1ecb b\u00e1o ch\u00ed, truy\u1ec1n th\u00f4ng,… V\u1edbi Zalo OA n\u1ed9i dung, h\u1ecd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng chia s\u1ebb, c\u1eadp nh\u1eadt c\u00e1c n\u1ed9i dung m\u1edbi \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng Zalo quan t\u00e2m.<\/p>\n
C\u1ee5 th\u1ec3, t\u00e0i kho\u1ea3n n\u00e0y cho ph\u00e9p g\u1eedi 1 tin nh\u1eafn qu\u1ea3ng b\u00e1 (Broadcast) m\u1ed7i ng\u00e0y \u0111\u1ebfn t\u1eebng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u0103ng k\u00fd theo d\u00f5i. C\u00e1c tin nh\u1eafn n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb t\u1ea1i khu v\u1ef1c Media Box tr\u00ean \u1ee9ng d\u1ee5ng Zalo, gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung m\u1edbi.<\/p>\n
M\u1eb7c d\u00f9 h\u1ea1n ch\u1ebf h\u01a1n so v\u1edbi t\u00e0i kho\u1ea3n doanh nghi\u1ec7p v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng tin nh\u1eafn qu\u1ea3ng b\u00e1, nh\u01b0ng Zalo OA N\u1ed9i dung v\u1eabn cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 c\u00e1c t\u00ednh n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00e1c c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c s\u00e1ng t\u1ea1o n\u1ed9i dung c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi theo d\u00f5i, thu h\u00fat l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c l\u1edbn.<\/p>\n
3.3 Zalo Official Account C\u01a1 Quan Nh\u00e0 N\u01b0\u1edbc<\/strong><\/span><\/h3>\n\u0110\u00e2y l\u00e0 lo\u1ea1i t\u00e0i kho\u1ea3n \u0111\u01b0\u1ee3c Zalo thi\u1ebft k\u1ebf ri\u00eang bi\u1ec7t d\u00e0nh cho c\u00e1c c\u01a1 quan, \u0111\u01a1n v\u1ecb thu\u1ed9c h\u1ec7 th\u1ed1ng nh\u00e0 n\u01b0\u1edbc nh\u01b0 ch\u00ednh quy\u1ec1n \u0111\u1ecba ph\u01b0\u01a1ng, b\u1ed9 ng\u00e0nh, s\u1edf ban ng\u00e0nh,… V\u1edbi Zalo OA n\u00e0y, c\u00e1c c\u01a1 quan nh\u00e0 n\u01b0\u1edbc c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng n\u1ec1n t\u1ea3ng tin nh\u1eafn ph\u1ed5 bi\u1ebfn \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 cung c\u1ea5p th\u00f4ng tin m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3 \u0111\u1ebfn ng\u01b0\u1eddi d\u00e2n.<\/p>\n
T\u01b0\u01a1ng t\u1ef1 t\u00e0i kho\u1ea3n doanh nghi\u1ec7p, c\u00e1c c\u01a1 quan nh\u00e0 n\u01b0\u1edbc \u0111\u01b0\u1ee3c ph\u00e9p g\u1eedi t\u1ed1i \u0111a 4 tin nh\u1eafn qu\u1ea3ng b\u00e1 m\u1ed7i th\u00e1ng \u0111\u1ebfn t\u1eebng ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 quan t\u00e2m, \u0111\u0103ng k\u00fd theo d\u00f5i. C\u00e1c tin nh\u1eafn n\u00e0y s\u1ebd hi\u1ec3n th\u1ecb tr\u1ef1c ti\u1ebfp trong h\u1ed9p th\u01b0 c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi d\u00e2n, gi\u00fap ph\u1ed5 bi\u1ebfn th\u00f4ng tin, c\u1ea3nh b\u00e1o k\u1ecbp th\u1eddi trong c\u00e1c t\u00ecnh hu\u1ed1ng kh\u1ea9n c\u1ea5p.<\/p>\n
B\u00ean c\u1ea1nh \u0111\u00f3, t\u00ednh n\u0103ng chat tr\u1ef1c ti\u1ebfp c\u0169ng cho ph\u00e9p ng\u01b0\u1eddi d\u00e2n g\u1eedi ph\u1ea3n h\u1ed3i, g\u00f3p \u00fd \u0111\u1ebfn c\u01a1 quan ch\u1ee9c n\u0103ng, n\u00e2ng cao t\u00ednh minh b\u1ea1ch v\u00e0 hi\u1ec7u qu\u1ea3 qu\u1ea3n l\u00fd. Kh\u1ea3 n\u0103ng t\u00edch h\u1ee3p v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng kh\u00e1c c\u0169ng gi\u00fap c\u00e1c c\u01a1 quan nh\u00e0 n\u01b0\u1edbc qu\u1ea3n l\u00fd th\u00f4ng tin v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00e2n m\u1ed9t c\u00e1ch t\u1eadp trung, \u0111\u1ed3ng b\u1ed9 h\u01a1n.<\/p>\n
4. H\u01b0\u1edbng D\u1eabn C\u00e1ch T\u1ea1o Zalo Official Account \u0110\u01a1n Gi\u1ea3n<\/strong><\/span><\/h2>\nTh\u1ef1c hi\u1ec7n l\u1ea7n l\u01b0\u1ee3t c\u00e1c b\u01b0\u1edbc t\u1ea1o Zalo Official Account<\/strong> d\u01b0\u1edbi \u0111\u00e2y, b\u1ea1n s\u1ebd c\u00f3 ngay m\u1ed9t Zalo OA nh\u01b0 mong \u0111\u1ee3i.<\/p>\n4.1 B\u01b0\u1edbc 1: T\u1ea1o Zalo Official Account<\/strong><\/span><\/h3>\n\nTruy c\u1eadp https:\/\/id.zalo.me\/<\/strong> v\u00e0 \u0111\u0103ng nh\u1eadp v\u00e0o t\u00e0i kho\u1ea3n Zalo c\u1ee7a b\u1ea1n.<\/li>\nSau \u0111\u00f3, truy c\u1eadp v\u00e0o http:\/\/oa.zalo.me\/manage<\/strong> => Ch\u1ecdn “T\u1ea1o Official Account m\u1edbi<\/strong>“.<\/li>\n<\/ul>\n <\/p>\n
4.2 B\u01b0\u1edbc 2: Ch\u1ecdn T\u00e0i Kho\u1ea3n Zalo Official Account<\/strong><\/span><\/h3>\nB\u1ea1n ch\u1ecdn 1 trong 3 lo\u1ea1i t\u00e0i kho\u1ea3n Zalo OA: Doanh nghi\u1ec7p<\/strong>, N\u1ed9i dung<\/strong>, C\u01a1 quan nh\u00e0 n\u01b0\u1edbc<\/strong> t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng.<\/p>\n <\/p>\n
4.3 B\u01b0\u1edbc 3: \u0110i\u1ec1n Th\u00f4ng Tin \u0110\u1ec3 T\u1ea1o T\u00e0i Kho\u1ea3n<\/strong><\/span><\/h3>\n4.3.1 V\u1edbi T\u00e0i Kho\u1ea3n Doanh Nghi\u1ec7p<\/strong><\/span><\/h4>\nTr\u01b0\u1edbc ti\u00ean, b\u1ea1n c\u1ea7n ch\u1ecdn lo\u1ea1i t\u00e0i kho\u1ea3n: Ph\u1ed5 th\u00f4ng<\/strong> ho\u1eb7c X\u00e1c th\u1ef1c<\/strong>. T\u00e0i kho\u1ea3n X\u00e1c th\u1ef1c cho ph\u00e9p b\u1ea1n truy c\u1eadp v\u00e0o nhi\u1ec1u t\u00ednh n\u0103ng h\u01a1n.<\/p>\n <\/p>\n
Ti\u1ebfp \u0111\u00f3, b\u1ea1n c\u1ea7n \u0111i\u1ec1n \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u. Cu\u1ed1i c\u00f9ng click ch\u1ecdn \u201cT\u1ea1o t\u00e0i kho\u1ea3n OA<\/strong>\u201d.<\/p>\n <\/p>\n
4.3.2 V\u1edbi T\u00e0i Kho\u1ea3n N\u1ed9i Dung<\/strong><\/span><\/h4>\nB\u1ea1n c\u1ea7n ch\u1ecdn \u201cDanh m\u1ee5c ch\u00ednh<\/strong>\u201d (Ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ho\u1eb7c Media) v\u00e0 ch\u1ecdn \u201cDanh m\u1ee5c con<\/strong>\u201d t\u01b0\u01a1ng \u1ee9ng.<\/p>\n <\/p>\n
Sau \u0111\u00f3, b\u1ea1n h\u00e3y nh\u1eadp \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin theo y\u00eau c\u1ea7u.<\/p>\n
<\/p>\n
Ch\u1ecdn \u1ea3nh b\u00eca v\u00e0 \u1ea3nh \u0111\u1ea1i di\u1ec7n, sau \u0111\u00f3 click v\u00e0o \u201cHo\u00e0n t\u1ea5t<\/strong>\u201d. Nh\u01b0 v\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 ho\u00e0n th\u00e0nh vi\u1ec7c \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n Zalo OA N\u1ed9i dung.<\/p>\n <\/p>\n
Ti\u00eau chu\u1ea9n h\u00ecnh \u1ea3nh:<\/strong><\/p>\n\n\u1ea2nh \u0111\u1ea1i di\u1ec7n: 150×150 pixels, dung l\u01b0\u1ee3ng <1mb, \u0111\u1ecbnh d\u1ea1ng PNG ho\u1eb7c JPG.<\/li>\n \u1ea2nh b\u00eca: 320×350 pixels, dung l\u01b0\u1ee3ng <1mb, \u0111\u1ecbnh d\u1ea1ng PNG ho\u1eb7c JPG.<\/li>\n<\/ul>\n4.3.3 V\u1edbi T\u00e0i Kho\u1ea3n C\u01a1 Quan Nh\u00e0 N\u01b0\u1edbc<\/strong><\/span><\/h4>\n\u0110\u01a1n v\u1ecb c\u1ee7a b\u1ea1n l\u00e0 C\u01a1 quan Nh\u00e0 n\u01b0\u1edbc<\/strong> hay Ti\u1ec7n \u00edch c\u00f4ng<\/strong>? H\u00e3y l\u1ef1a ch\u1ecdn t\u00e0i kho\u1ea3n Zalo OA ph\u00f9 h\u1ee3p.<\/p>\n <\/p>\n
Sau \u0111\u00f3, b\u1ea1n c\u0169ng s\u1ebd ph\u1ea3i \u0111i\u1ec1n th\u00f4ng tin theo y\u00eau c\u1ea7u.<\/p>\n
<\/p>\n
Sau khi click v\u00e0o \u201cTi\u1ebfp t\u1ee5c<\/strong>\u201d, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01b0a \u0111\u1ebfn trang c\u00e0i \u0111\u1eb7t h\u00ecnh \u1ea3nh.<\/p>\n <\/p>\n
Cu\u1ed1i c\u00f9ng nh\u1eadp ch\u00ednh x\u00e1c \u0111\u1ecba ch\u1ec9 v\u00e0 ch\u1ecdn \u201cHo\u00e0n t\u1ea5t<\/strong>\u201d \u0111\u1ec3 ho\u00e0n th\u00e0nh vi\u1ec7c \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n Zalo OA.<\/p>\n <\/p>\n
L\u01b0u \u00fd:<\/strong> Sau khi ho\u00e0n t\u1ea5t vi\u1ec7c \u0111\u0103ng k\u00fd, b\u1ea1n c\u1ea7n \u0111\u1ee3i kho\u1ea3ng 1 tu\u1ea7n \u0111\u1ec3 Zalo x\u00e9t duy\u1ec7t v\u00e0 cho ph\u00e9p t\u00e0i kho\u1ea3n OA c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng.<\/p>\n5. M\u1ed9t S\u1ed1 M\u1eb9o S\u1eed D\u1ee5ng Zalo Official Account Hi\u1ec7u Qu\u1ea3<\/strong><\/span><\/h2>\n\u0110\u1ec3 s\u1eed d\u1ee5ng Zalo Official Account m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u1ed9t s\u1ed1 m\u1eb9o sau:<\/p>\n
\nX\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1ec1 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, s\u1edf th\u00edch, nhu c\u1ea7u \u0111\u1ec3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p.<\/li>\n T\u1ea1o n\u1ed9i dung th\u00f4ng tin s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 h\u1ea5p d\u1eabn, s\u00fac t\u00edch v\u00e0 \u0111i th\u1eb3ng v\u00e0o tr\u1ecdng t\u00e2m, s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, video sinh \u0111\u1ed9ng \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem, \u0111\u01b0a th\u00f4ng tin khuy\u1ebfn m\u00e3i, ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn v\u00e0o n\u1ed9i dung.<\/li>\n Nghi\u00ean c\u1ee9u th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng hay tr\u1ef1c tuy\u1ebfn, \u0111\u0103ng n\u1ed9i dung v\u00e0o khung gi\u1edd \u0111\u00f3.<\/li>\n Gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng tin nh\u1eafn g\u1eedi h\u00e0ng ng\u00e0y\/tu\u1ea7n \u0111\u1ec3 tr\u00e1nh spam.<\/li>\n Th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra v\u00e0 tr\u1ea3 l\u1eddi nhanh khi c\u00f3 ng\u01b0\u1eddi g\u1eedi tin nh\u1eafn \u0111\u1ebfn, khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng b\u00ecnh lu\u1eadn, \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/li>\n S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 theo d\u00f5i s\u1ed1 li\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung, th\u1eddi gian g\u1eedi tin d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u th\u1ef1c t\u1ebf.<\/li>\n Li\u00ean k\u1ebft Zalo OA v\u1edbi website, k\u00eanh b\u00e1n h\u00e0ng online kh\u00e1c, qu\u1ea3ng b\u00e1 Zalo OA tr\u00ean c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i, email marketing,…<\/li>\n M\u1eddi b\u1ea1n b\u00e8 quan t\u00e2m: M\u1ed7i ng\u00e0y b\u1ea1n c\u00f3 th\u1ec3 m\u1eddi 20 ng\u01b0\u1eddi b\u1ea1n quan t\u00e2m Zalo OA c\u1ee7a b\u1ea1n.<\/li>\n Chia s\u1ebb l\u00ean nh\u1eadt k\u00fd ng\u01b0\u1eddi d\u00f9ng: N\u1ebfu t\u00e0i kho\u1ea3n Zalo c\u00e1 nh\u00e2n c\u1ee7a b\u1ea1n c\u00f3 nhi\u1ec1u b\u1ea1n b\u00e8, \u0111\u1eebng qu\u00ean chia s\u1ebb nh\u1eefng b\u00e0i vi\u1ebft hay tr\u00ean Zalo OA; b\u1ea1n b\u00e8 c\u1ee7a b\u1ea1n khi nh\u00ecn th\u1ea5y b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 s\u1ebd c\u1ea3m th\u1ea5y h\u1ea5p d\u1eabn v\u00e0 mu\u1ed1n quan t\u00e2m trang OA.<\/li>\n Ch\u1ea1y qu\u1ea3ng c\u00e1o: B\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o Zalo \u0111\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m h\u01a1n. B\u1ea1n n\u00ean ch\u1ea1y ads h\u01b0\u1edbng \u0111\u1ebfn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, \u0111\u1ecba l\u00fd,… ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\nV\u1eady b\u1ea1n \u0111\u00e3 hi\u1ec3u Zalo Official Account<\/strong> c\u0169ng nh\u01b0 c\u00e1ch t\u1ea1o Zalo Official Account<\/strong> r\u1ed3i \u0111\u00fang kh\u00f4ng? H\u00e3y \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n Zalo OA ngay \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m nh\u1eefng t\u00ednh n\u0103ng h\u1eefu \u00edch c\u1ee7a c\u00f4ng c\u1ee5 n\u00e0y nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"\u0110\u00e1nh gi\u00e1 post Zalo kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 app nh\u1eafn tin m\u00e0 c\u00f2n l\u00e0 m\u1ed9t \u201csi\u00eau \u1ee9ng d\u1ee5ng\u201d v\u1edbi h\u00e0ng lo\u1ea1t t\u00ednh n\u0103ng h\u1eefu \u00edch, bao g\u1ed3m Zalo Official Account \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng. V\u1eady Zalo…<\/p>\n","protected":false},"author":13356,"featured_media":65918,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Zalo official account l\u00e0 g\u00ec","_yoast_wpseo_title":"Zalo Official Account L\u00e0 G\u00ec? C\u00e1ch T\u1ea1o Zalo Official Account \u0110\u01a1n Gi\u1ea3n A-Z - JobsGO Blog","_yoast_wpseo_metadesc":"Zalo Official Account l\u00e0 g\u00ec? Zalo Official Account hay c\u00f2n g\u1ecdi Zalo OA l\u00e0 trang Zalo t\u1ea1o ra \u0111\u1ec3 d\u00e0nh cho c\u00e1c nh\u00e3n h\u00e0ng, doanh nghi\u1ec7p ph\u1ee5c v\u1ee5 m\u1ee5c \u0111\u00edch kinh doanh.","_yoast_wpseo_focus_keyphrase":"","faq":"1. T\u1ea1i Sao T\u00e0i Kho\u1ea3n Zalo Official Account B\u1ecb Kh\u00f3a?\r\n\r\nT\u00e0i kho\u1ea3n Zalo OA c\u00f3 th\u1ec3 b\u1ecb kh\u00f3a n\u1ebfu vi ph\u1ea1m c\u00e1c quy \u0111\u1ecbnh c\u1ee7a Zalo nh\u01b0 spam, l\u1ee3i d\u1ee5ng g\u1eedi qu\u1ea3ng c\u00e1o tr\u00e1i ph\u00e9p, n\u1ed9i dung kh\u00f4ng ph\u00f9 h\u1ee3p,...\r\n\r\n2. \u0110\u0103ng B\u00e0i Zalo Official Account C\u00f3 Hi\u1ec3n Th\u1ecb Tr\u00ean B\u1ea3ng Tin Kh\u00f4ng?\r\n\r\nKh\u00f4ng, b\u00e0i \u0111\u0103ng tr\u00ean Zalo OA s\u1ebd kh\u00f4ng hi\u1ec3n th\u1ecb tr\u00ean b\u1ea3ng tin, m\u00e0 ch\u1ec9 hi\u1ec3n th\u1ecb cho ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd nh\u1eadn tin t\u1eeb t\u00e0i kho\u1ea3n \u0111\u00f3.\r\n\r\n3. T\u1ea1i Sao T\u00e0i Kho\u1ea3n Zalo Official Account Kh\u00f4ng C\u00f3 Thanh T\u00ecm Ki\u1ebfm?\r\n\r\nThanh t\u00ecm ki\u1ebfm kh\u00f4ng xu\u1ea5t hi\u1ec7n tr\u00ean Zalo OA v\u00ec ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng \u0111\u0103ng k\u00fd theo d\u00f5i t\u00e0i kho\u1ea3n m\u1edbi nh\u1eadn \u0111\u01b0\u1ee3c n\u1ed9i dung.\r\n\r\n4. L\u00e0m Sao \u0110\u1ec3 G\u1eedi B\u00e0i Zalo Official Account Cho M\u1ecdi Ng\u01b0\u1eddi?\r\n\r\n\u0110\u1ec3 g\u1eedi b\u00e0i cho m\u1ecdi ng\u01b0\u1eddi, b\u1ea1n c\u1ea7n qu\u1ea3ng b\u00e1, chia s\u1ebb link \u0111\u0103ng k\u00fd theo d\u00f5i t\u00e0i kho\u1ea3n OA c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c k\u00eanh kh\u00e1c.\r\n\r\n5. Trong Zalo Official Account C\u00f3 C\u1eeda H\u00e0ng Kh\u00f4ng?\r\n\r\nC\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00edch h\u1ee3p c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn l\u00ean t\u00e0i kho\u1ea3n Zalo OA \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 mua h\u00e0ng tr\u1ef1c ti\u1ebfp qua \u1ee9ng d\u1ee5ng.\r\n","nganh_nghe_chuc_vu_lien_quan":["Online Marketing"]},"categories":[24],"tags":[],"yoast_head":"\n
Zalo Official Account L\u00e0 G\u00ec? C\u00e1ch T\u1ea1o Zalo Official Account \u0110\u01a1n Gi\u1ea3n A-Z - JobsGO Blog<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n \n \n\t \n