{"id":37054,"date":"2022-08-11T21:11:14","date_gmt":"2022-08-11T14:11:14","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=37054"},"modified":"2024-10-31T11:48:46","modified_gmt":"2024-10-31T04:48:46","slug":"su-menh-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/su-menh-la-gi\/","title":{"rendered":"S\u1ee9 m\u1ec7nh l\u00e0 g\u00ec? \u00dd ngh\u0129a v\u00e0 vai tr\u00f2 c\u1ee7a t\u1ea7m nh\u00ecn s\u1ee9 m\u1ec7nh"},"content":{"rendered":"\n<div class=\"kk-star-ratings\n     kksr-valign-top     kksr-align-left    \"\n    data-payload=\"{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;37054&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;count&quot;:&quot;1&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;5&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 post&quot;,&quot;legend&quot;:&quot;5\\\/5 - (1 vote)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;width&quot;:&quot;132.5&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 132.5px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"kksr-legend\">\n            5\/5 - (1 vote)    <\/div>\n<\/div>\n<p><i>\u201cS\u1ee9 m\u1ec7nh c\u1ee7a hoa h\u1eadu l\u00e0 chung tay b\u1ea3o v\u1ec7 c\u1ed9ng \u0111\u1ed3ng, l\u00e0m vi\u1ec7c c\u00f3 \u00edch cho x\u00e3 h\u1ed9i\u201d hay \u201cs\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111em \u0111\u1ebfn s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi d\u00f9ng\u201d. S\u1ee9 m\u1ec7nh l\u00e0 c\u1ee5m t\u1eeb \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c nghe r\u1ea5t nhi\u1ec1u. Th\u1ebf nh\u01b0ng khi h\u1ecfi r\u00f5 v\u1ec1 kh\u00e1i ni\u1ec7m \u201c<\/i><a href=\"https:\/\/jobsgo.vn\/blog\/su-menh-la-gi\/#mission\" target=\"_blank\" rel=\"noopener\"><strong><i>s\u1ee9 m\u1ec7nh l\u00e0 g\u00ec<\/i><\/strong><\/a><i>?\u201d th\u00ec kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u \u0111\u00fang. \u0110\u1ec3 l\u00e0m r\u00f5 v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n h\u00e3y c\u00f9ng JobsGO ph\u00e2n t\u00edch nh\u00e9.<\/i><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Tim_hieu_chung_ve_su_menh\">1. T\u00ecm hi\u1ec3u chung v\u1ec1 s\u1ee9 m\u1ec7nh<\/a><ul><li><a href=\"#11_Khai_niem_su_menh_la_gi\">1.1 Kh\u00e1i ni\u1ec7m s\u1ee9 m\u1ec7nh l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#12_Su_menh_ca_nhan_la_gi\">1.2 S\u1ee9 m\u1ec7nh c\u00e1 nh\u00e2n l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#13_Vi_du_ve_su_menh_doanh_nghiep\">1.3 V\u00ed d\u1ee5 v\u1ec1 s\u1ee9 m\u1ec7nh doanh nghi\u1ec7p<\/a><\/li><\/ul><\/li><li><a href=\"#2_Vai_tro_cua_su_menh_voi_doanh_nghiep\">2. Vai tr\u00f2 c\u1ee7a s\u1ee9 m\u1ec7nh v\u1edbi doanh nghi\u1ec7p<\/a><\/li><li><a href=\"#3_Phan_biet_giua_tam_nhin_su_menh_va_gia_tri_cot_loi_cua_doanh_nghiep\">3. Ph\u00e2n bi\u1ec7t gi\u1eefa t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p<\/a><\/li><li><a href=\"#4_Muc_dich_cua_mot_ban_tuyen_bo_su_menh\">4. M\u1ee5c \u0111\u00edch c\u1ee7a m\u1ed9t b\u1ea3n tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh<\/a><\/li><li><a href=\"#5_Lam_sao_de_xac_dinh_su_menh_cho_doanh_nghiep\">5. L\u00e0m sao \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1ee9 m\u1ec7nh cho doanh nghi\u1ec7p?<\/a><ul><li><a href=\"#51_Xac_dinh_thi_truong\">5.1 X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li><a href=\"#52_Xac_dinh_nhung_gi_doanh_nghiep_lam_cho_khach_hang\">5.2 X\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec doanh nghi\u1ec7p l\u00e0m cho kh\u00e1ch h\u00e0ng<\/a><\/li><li><a href=\"#53_Xac_dinh_nhung_gi_doanh_nghiep_lam_cho_nhan_vien\">5.3 X\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec doanh nghi\u1ec7p l\u00e0m cho nh\u00e2n vi\u00ean<\/a><\/li><li><a href=\"#54_Bo_sung_nhung_gi_doanh_nghiep_lam_cho_chu_so_huu_cua_no\">5.4 B\u1ed5 sung nh\u1eefng g\u00ec doanh nghi\u1ec7p l\u00e0m cho ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a n\u00f3<\/a><\/li><li><a href=\"#55_Thao_luan_xem_xet_sua_doi\">5.5 Th\u1ea3o lu\u1eadn, xem x\u00e9t, s\u1eeda \u0111\u1ed5i<\/a><\/li><\/ul><\/li><li><a href=\"#6_Nen_tao_su_menh_hay_tam_nhin_truoc\">6. N\u00ean t\u1ea1o s\u1ee9 m\u1ec7nh hay t\u1ea7m nh\u00ecn tr\u01b0\u1edbc?<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Tim_hieu_chung_ve_su_menh\"><strong>1. T\u00ecm hi\u1ec3u chung v\u1ec1 s\u1ee9 m\u1ec7nh<\/strong><\/span><\/h2>\n<h3><span id=\"11_Khai_niem_su_menh_la_gi\"><strong>1.1 Kh\u00e1i ni\u1ec7m s\u1ee9 m\u1ec7nh l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n<blockquote id=\"s\u1ee9_m\u1ec7nh\" cite=\"https:\/\/jobsgo.vn\/blog\/su-menh-la-gi\/#what_is_the_mission\"><p><a rel=\"nofollow\" href=\"https:\/\/en.wikipedia.org\/wiki\/Mission_statement\"><strong>S\u1ee9 m\u1ec7nh l\u00e0 g\u00ec<\/strong><\/a>? L\u00e0 t\u1eeb ch\u1ec9 c\u0103n c\u1ee9, m\u1ee5c \u0111\u00edch, l\u00fd do c\u1ee7a ch\u1ee7 th\u1ec3 \u0111ang t\u1ed3n t\u1ea1i, ph\u00e1t tri\u1ec3n. Ch\u1ee7 th\u1ec3 \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 con ng\u01b0\u1eddi, t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p. Khi nh\u1eafc \u0111\u1ebfn s\u1ee9 m\u1ec7nh t\u1ee9c l\u00e0 ch\u00fang ta \u0111ang n\u00f3i \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u c\u1ea7n l\u00e0m \u1edf t\u01b0\u01a1ng lai. V\u00ec th\u1ebf, ta xem n\u00f3 l\u00e0 m\u1ee5c ti\u00eau, l\u00e0 \u0111\u00edch \u0111\u1ebfn \u0111\u1ec3 c\u1ed1ng hi\u1ebfn h\u1ebft m\u00ecnh.<\/p><\/blockquote>\n<h3><span id=\"12_Su_menh_ca_nhan_la_gi\"><strong>1.2 S\u1ee9 m\u1ec7nh c\u00e1 nh\u00e2n l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n<p>S\u1ee9 m\u1ec7nh c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 nh\u1eefng m\u1ee5c ti\u00eau, l\u00fd do \u0111\u1ec3 con ng\u01b0\u1eddi s\u1ed1ng v\u00e0 ph\u00e1t tri\u1ec3n. S\u1ee9 m\u1ec7nh s\u1ebd bao g\u1ed3m c\u00e1c ti\u00eau ch\u00ed nh\u01b0:<\/p>\n<figure id=\"attachment_37060\" aria-describedby=\"caption-attachment-37060\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-37060\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/su-menh-la-gi.jpg\" alt=\"s\u1ee9 m\u1ec7nh l\u00e0 g\u00ec\" width=\"800\" height=\"454\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/su-menh-la-gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/su-menh-la-gi-300x170.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/su-menh-la-gi-150x85.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/su-menh-la-gi-768x436.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-37060\" class=\"wp-caption-text\"><center><em>T\u00ecm hi\u1ec3u chung v\u1ec1 <strong>s\u1ee9 m\u1ec7nh l\u00e0 g\u00ec<\/strong><\/em><\/center><\/figcaption><\/figure>\n<ul>\n<li>Ph\u1ea3i \u0111\u1ea7y \u0111\u1ee7, c\u1ee5 th\u1ec3, ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u.<\/li>\n<li>T\u1ea1i sao c\u00e1 nh\u00e2n l\u1ea1i ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch \u0111\u00f3?<\/li>\n<li>T\u1ea1i sao m\u1ee5c \u0111\u00edch l\u1ea1i gi\u00fap c\u00e1 nh\u00e2n ph\u00e1t tri\u1ec3n?<\/li>\n<li>C\u00f3 nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng ph\u00f9 h\u1ee3p v\u1edbi ri\u00eang b\u1ea3n th\u00e2n.<\/li>\n<li>N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i, v\u1ea1ch ra b\u01b0\u1edbc \u0111i \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/li>\n<\/ul>\n<p>Th\u1ebf nh\u01b0ng, \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c s\u1ee9 m\u1ec7nh c\u1ee5 th\u1ec3 cho t\u1eebng c\u00e1 nh\u00e2n th\u00ec b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c b\u01b0\u1edbc l\u1eadp m\u1ee5c ti\u00eau s\u1ee9 m\u1ec7nh.<\/p>\n<ul>\n<li>T\u1ed5ng h\u1ee3p to\u00e0n b\u1ed9 m\u1ee5c \u0111\u00edch, r\u00fat ra kinh nghi\u1ec7m v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a b\u1ea3n th\u00e2n, ph\u00e2n t\u00edch \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u00ecnh.<\/li>\n<li>Hi\u1ec3u r\u00f5 m\u1ee5c ti\u00eau l\u00e0 g\u00ec? \u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 1 trong t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c li\u00ean quan \u0111\u1ebfn \u0111\u1eddi s\u1ed1ng xung quanh b\u1ea1n.<\/li>\n<\/ul>\n<h3><span id=\"13_Vi_du_ve_su_menh_doanh_nghiep\"><strong>1.3 V\u00ed d\u1ee5 v\u1ec1 s\u1ee9 m\u1ec7nh doanh nghi\u1ec7p<\/strong><\/span><\/h3>\n<p>\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o m\u1ed9t s\u1ed1 s\u1ee9 m\u1ec7nh c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u1edbn nh\u01b0:<\/p>\n<ul>\n<li>Vinamilk:<i> \u201cMang \u0111\u1ebfn cho c\u1ed9ng \u0111\u1ed3ng ngu\u1ed3n dinh d\u01b0\u1ee1ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao c\u1ea5p h\u00e0ng \u0111\u1ea7u b\u1eb1ng ch\u00ednh s\u1ef1 tr\u00e2n tr\u1ecdng, t\u00ecnh y\u00eau v\u00e0 tr\u00e1ch nhi\u1ec7m cao c\u1ee7a doanh nghi\u1ec7p v\u1edbi cu\u1ed9c s\u1ed1ng con ng\u01b0\u1eddi, x\u00e3 h\u1ed9i v\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng thi\u1ebft th\u1ef1c c\u1ee7a m\u00ecnh\u201d.<\/i><\/li>\n<li>Viettel: <i>\u201cS\u00e1ng t\u1ea1o v\u00ec con ng\u01b0\u1eddi, Viettel lu\u00f4n coi m\u1ed7i kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t con ng\u01b0\u1eddi \u2013 m\u1ed9t c\u00e1 th\u1ec3 ri\u00eang bi\u1ec7t c\u1ea7n \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng, quan t\u00e2m v\u00e0 l\u1eafng nghe th\u1ea5u hi\u1ec3u v\u00e0 ph\u1ee5c v\u1ee5 m\u1ed9t c\u00e1ch ri\u00eang bi\u1ec7t\u201d.<\/i><\/li>\n<\/ul>\n<h2><span id=\"2_Vai_tro_cua_su_menh_voi_doanh_nghiep\"><strong>2. Vai tr\u00f2 c\u1ee7a s\u1ee9 m\u1ec7nh v\u1edbi doanh nghi\u1ec7p<\/strong><\/span><\/h2>\n<p>S\u1ee9 m\u1ec7nh v\u1edbi m\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 vai tr\u00f2 quan tr\u1ecdng, thi\u1ebft th\u1ef1c, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi h\u1ecd \u0111ang tr\u00ean con \u0111\u01b0\u1eddng kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u. C\u1ee5 th\u1ec3 nh\u01b0:<\/p>\n<figure id=\"attachment_37057\" aria-describedby=\"caption-attachment-37057\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-37057\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/khai-niem-su-menh-la-gi.jpg\" alt=\"kh\u00e1i ni\u1ec7m s\u1ee9 m\u1ec7nh l\u00e0 g\u00ec\" width=\"800\" height=\"284\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/khai-niem-su-menh-la-gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/khai-niem-su-menh-la-gi-300x107.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/khai-niem-su-menh-la-gi-150x53.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/khai-niem-su-menh-la-gi-768x273.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-37057\" class=\"wp-caption-text\"><center><em>Vai tr\u00f2 c\u1ee7a s\u1ee9 m\u1ec7nh v\u1edbi doanh nghi\u1ec7p<\/em><\/center><\/figcaption><\/figure>\n<ul>\n<li>S\u1ee9 m\u1ec7nh \u0111\u00f3ng vai tr\u00f2 c\u1ed1 \u0111\u1ecbnh trong m\u1ee5c ti\u00eau, h\u01b0\u1edbng \u0111\u1ebfn k\u1ebft qu\u1ea3 v\u00e0 t\u01b0\u01a1ng lai. Khi \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 t\u1eeb \u0111\u1ea7u th\u00ec nh\u00e2n vi\u00ean c\u0169ng s\u1ebd l\u00e0m vi\u1ec7c n\u0103ng su\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n<li>Nh\u1edd s\u1ee9 m\u1ec7nh, nh\u00e0 qu\u1ea3n l\u00fd, \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p,\u2026 c\u00f3 c\u00e1i nh\u00ecn ch\u1eafc ch\u1eafn v\u1ec1 t\u01b0\u01a1ng lai, t\u00ecm ra c\u00e1ch hu\u1ea5n luy\u1ec7n nh\u00e2n s\u1ef1 m\u1edbi, h\u01b0\u1edbng d\u1eabn nh\u00e2n vi\u00ean c\u1ed1 g\u1eafng l\u00e0m vi\u1ec7c v\u00ec m\u1ee5c ti\u00eau chung.<\/li>\n<li>Khi c\u00f3 s\u1ee9 m\u1ec7nh, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, d\u1ef1 \u00e1n c\u1ee7a c\u00f4ng ty c\u0169ng \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp nh\u00e2n s\u1ef1 th\u1ef1c hi\u1ec7n t\u1ed1t h\u01a1n, c\u00f3 ti\u00eau ch\u00ed r\u00f5 r\u00e0ng cho nh\u1eefng th\u00e0nh qu\u1ea3 c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/li>\n<li>S\u1ee9 m\u1ec7nh gi\u00fap cho c\u00e1c k\u1ebf ho\u1ea1ch, d\u1ef1 \u00e1n kh\u00f4ng l\u1ec7ch ph\u01b0\u01a1ng h\u01b0\u1edbng, c\u00f3 \u0111\u00edch \u0111\u1ebfn c\u1ee5 th\u1ec3.<\/li>\n<li>S\u1ee9 m\u1ec7nh gi\u1ed1ng nh\u01b0 m\u1ed9t ti\u00eau \u0111i\u1ec3m \u0111\u1ec3 li\u00ean k\u1ebft con ng\u01b0\u1eddi, doanh nghi\u1ec7p v\u1edbi nhau \u0111\u1ec3 c\u00f9ng ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<h2><span id=\"3_Phan_biet_giua_tam_nhin_su_menh_va_gia_tri_cot_loi_cua_doanh_nghiep\"><strong>3. Ph\u00e2n bi\u1ec7t gi\u1eefa t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p<\/strong><\/span><\/h2>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn nh\u1ea7m l\u1eabn gi\u1eefa t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p. \u1ede ph\u1ea7n n\u00e0y, JobsGO s\u1ebd ph\u00e2n bi\u1ec7t gi\u00fap b\u1ea1n r\u00f5 3 v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n<figure id=\"attachment_37056\" aria-describedby=\"caption-attachment-37056\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-37056\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/tam-nhin-va-su-menh-la-gi.jpg\" alt=\"t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh l\u00e0 g\u00ec\" width=\"800\" height=\"414\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/tam-nhin-va-su-menh-la-gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/tam-nhin-va-su-menh-la-gi-300x155.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/tam-nhin-va-su-menh-la-gi-150x78.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/tam-nhin-va-su-menh-la-gi-768x397.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-37056\" class=\"wp-caption-text\"><center><em>Ph\u00e2n bi\u1ec7t t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p<\/em><\/center><\/figcaption><\/figure>\n<ul>\n<li>T\u1ea7m nh\u00ecn l\u00e0 ti\u00eau chu\u1ea9n gi\u1ed1ng nh\u01b0 l\u00fd t\u01b0\u1edfng m\u00e0 con ng\u01b0\u1eddi mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn, \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3 trong t\u01b0\u01a1ng lai. N\u00f3 c\u0169ng l\u00e0 m\u1ed9t \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 gi\u00fap c\u00e1 nh\u00e2n hay doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n \u0111\u00fang h\u01b0\u1edbng.<\/li>\n<li>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb v\u00f4 gi\u00e1. N\u00f3 kh\u00f4ng th\u1ec3 b\u1ecb \u0111\u00e1nh \u0111\u1ed5i b\u1eb1ng ti\u1ec1n hay v\u1eadt ch\u1ea5t. \u0110\u1eb7c bi\u1ec7t n\u00f3 c\u00f2n l\u00e0 n\u1ec1n m\u00f3ng quan tr\u1ecdng h\u00ecnh th\u00e0nh n\u00ean n\u1ed9i quy, quy \u0111\u1ecbnh c\u1ee7a c\u00f4ng ty.<\/li>\n<li>S\u1ee9 m\u1ec7nh l\u00e0 m\u1ee5c \u0111\u00edch, l\u00e0 l\u00fd do \u0111\u1ec3 ch\u00fang ta s\u1ed1ng v\u00e0 ph\u00e1t tri\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn t\u01b0\u01a1ng lai.<\/li>\n<\/ul>\n<p>Nh\u00ecn chung, \u0111\u1ec3 m\u1ed9t doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n m\u1ea1nh, v\u1eefng ch\u1eafc trong l\u00f2ng kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c th\u00ec bu\u1ed9c h\u1ecd ph\u1ea3i c\u00f3 c\u1ea3 3 y\u1ebfu t\u1ed1 n\u00e0y. \u0110\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u c\u1ea7n thi\u1ebft v\u00e0 quan tr\u1ecdng, l\u00e0 ti\u1ec1n \u0111\u1ec1 gi\u00fap c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng \u0111\u00fang h\u01b0\u1edbng, \u0111i \u0111\u00fang \u0111\u01b0\u1eddng.<\/p>\n<h2><span id=\"4_Muc_dich_cua_mot_ban_tuyen_bo_su_menh\"><strong>4. M\u1ee5c \u0111\u00edch c\u1ee7a m\u1ed9t b\u1ea3n tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh<\/strong><\/span><\/h2>\n<p>C\u00f3 th\u1ec3 th\u1ea5y, tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh l\u00e0 c\u00f4ng c\u1ee5 r\u1ea5t quan tr\u1ecdng m\u1ed7i khi doanh nghi\u1ec7p \u0111ang suy ngh\u0129 v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a m\u00ecnh. M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c n\u00e0y ch\u00ednh l\u00e0 gi\u00fap m\u1ed7i c\u00e1 nh\u00e2n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 m\u1ee5c ti\u00eau chung, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u00f4ng vi\u1ec7c d\u1ec5 d\u00e0ng h\u01a1n, c\u00f3 \u0111\u1ed9ng l\u1ef1c c\u1ed1ng hi\u1ebfn h\u01a1n. \u0110\u1ed3ng th\u1eddi, ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u0169ng c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c \u1ed5n \u0111\u1ecbnh ngay t\u1eeb \u0111\u1ea7u. Kh\u00f4ng ch\u1ec9 v\u1eady, n\u00f3 c\u00f2n th\u00fac \u0111\u1ea9y nh\u00e2n vi\u00ean h\u00e0nh \u0111\u1ed9ng nhanh, d\u1ee9t kho\u00e1t \u0111\u1ec3 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5.<\/p>\n<p>Tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh c\u00f2n l\u00e0 kim ch\u1ec9 nam cho to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty. D\u1ef1a v\u00e0o \u0111\u00f3, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c c\u0169ng c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 tin c\u1eady c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h2><span id=\"5_Lam_sao_de_xac_dinh_su_menh_cho_doanh_nghiep\"><strong>5. L\u00e0m sao \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1ee9 m\u1ec7nh cho doanh nghi\u1ec7p?<\/strong><\/span><\/h2>\n<h3><span id=\"51_Xac_dinh_thi_truong\"><strong>5.1 X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng<\/strong><\/span><\/h3>\n<p>Tr\u01b0\u1edbc ti\u00ean b\u1ea1n ph\u1ea3i \u0111\u1eb7t m\u00ecnh v\u00e0o trong v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u00ecm hi\u1ec3u nguy\u00ean nh\u00e2n, m\u1ea5u ch\u1ed1t v\u1ea5n \u0111\u1ec1 v\u00e0 l\u00f4i k\u00e9o h\u1ecd v\u1ec1 v\u1edbi m\u00ecnh. B\u1ea1n c\u1ea7n ph\u1ea3i c\u1ed1 g\u1eafng h\u00ecnh dung, t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ea7n thi\u1ebft c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u00e1nh \u0111\u00fang v\u00e0o v\u1ea5n \u0111\u1ec1 n\u00e0y. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap cho b\u1ea1n \u0111\u1ecbnh h\u01b0\u1edbng s\u1ee9 m\u1ec7nh c\u00f4ng ty s\u1ebd h\u01b0\u1edbng v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 n\u00e0o.<\/p>\n<h3><span id=\"52_Xac_dinh_nhung_gi_doanh_nghiep_lam_cho_khach_hang\"><strong>5.2 X\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec doanh nghi\u1ec7p l\u00e0m cho kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h3>\n<p>\u0110i\u1ec1u quan tr\u1ecdng kh\u00f4ng th\u1ec3 b\u1ecf qua ch\u00ednh l\u00e0 x\u00e1c \u0111\u1ecbnh xem m\u00ecnh s\u1ebd l\u00e0m \u0111\u01b0\u1ee3c g\u00ec cho kh\u00e1ch h\u00e0ng, \u0111\u1ec3 t\u1eeb \u0111\u00f3 t\u1eadp trung v\u00e0o t\u1eebng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a c\u00f4ng ty. Khi x\u00e2y d\u1ef1ng s\u1ee9 m\u1ec7nh, b\u1ea1n kh\u00f4ng c\u1ea7n qu\u00e1 khi\u00eam t\u1ed1n nh\u01b0ng c\u0169ng kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00f4 tr\u01b0\u01a1ng, th\u1ec3 hi\u1ec7n khoe khoang.<\/p>\n<figure id=\"attachment_37055\" aria-describedby=\"caption-attachment-37055\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-37055\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/tam-nhin-su-menh-la-gi.jpg\" alt=\"t\u1ea7m nh\u00ecn s\u1ee9 m\u1ec7nh l\u00e0 g\u00ec\" width=\"800\" height=\"413\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/tam-nhin-su-menh-la-gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/tam-nhin-su-menh-la-gi-300x155.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/tam-nhin-su-menh-la-gi-150x77.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/tam-nhin-su-menh-la-gi-768x396.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-37055\" class=\"wp-caption-text\"><center><em>C\u00e1ch x\u00e1c \u0111\u1ecbnh s\u1ee9 m\u1ec7nh cho doanh nghi\u1ec7p<\/em><\/center><\/figcaption><\/figure>\n<p>N\u1ebfu nh\u01b0 c\u00f4ng ty c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng x\u00e3 h\u1ed9i gi\u00e0u \u0111\u1eb9p h\u01a1n th\u00ec h\u00e3y ghi n\u00f3 v\u00e0o s\u1ee9 m\u1ec7nh. N\u00f3 s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 h\u00ecnh \u1ea3nh \u0111\u1eb9p trong m\u1eaft m\u1ecdi ng\u01b0\u1eddi v\u00e0 v\u00f4 h\u00ecnh chung l\u00f4i k\u00e9o \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span id=\"53_Xac_dinh_nhung_gi_doanh_nghiep_lam_cho_nhan_vien\"><strong>5.3 X\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec doanh nghi\u1ec7p l\u00e0m cho nh\u00e2n vi\u00ean<\/strong><\/span><\/h3>\n<p>Ch\u1ebf \u0111\u1ed9 ph\u00fac l\u1ee3i, \u0111\u00e3i ng\u1ed9 cho nh\u00e2n vi\u00ean, ng\u01b0\u1eddi nh\u00e0 c\u1ee7a nh\u00e2n vi\u00ean, l\u01b0\u01a1ng th\u01b0\u1edfng l\u00e0 \u0111i\u1ec1u m\u00e0 doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 qu\u00ean. Khi tuy\u00ean b\u1ed1 v\u1ec1 s\u1ee9 m\u1ec7nh b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i l\u00f4i k\u00e9o \u0111\u01b0\u1ee3c ngu\u1ed3n nh\u00e2n l\u1ef1c ti\u1ec1m n\u0103ng.<\/p>\n<p>B\u1ea1n c\u1ea7n ghi r\u00f5 v\u1ec1 nh\u1eefng l\u1ee3i \u00edch cho nh\u00e2n vi\u00ean nh\u01b0: M\u00f4i tr\u01b0\u1eddng chuy\u00ean nghi\u1ec7p, l\u00e0nh m\u1ea1nh, t\u00f4n tr\u1ecdng \u00fd t\u01b0\u1edfng, s\u00e1ng t\u1ea1o c\u1ee7a nh\u00e2n vi\u00ean, ti\u1ebfp thu \u0111\u00f3ng g\u00f3p c\u1ee7a nh\u00e2n vi\u00ean,\u2026<\/p>\n<h3><span id=\"54_Bo_sung_nhung_gi_doanh_nghiep_lam_cho_chu_so_huu_cua_no\"><strong>5.4 B\u1ed5 sung nh\u1eefng g\u00ec doanh nghi\u1ec7p l\u00e0m cho ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a n\u00f3<\/strong><\/span><\/h3>\n<p>C\u00f9ng v\u1edbi vi\u1ec7c n\u00e2ng cao gi\u00e1 tr\u1ecb doanh nghi\u1ec7p th\u00ec b\u1ea1n c\u00f2n ph\u1ea3i \u0111\u1ea9y m\u1ea1nh gi\u00e1 tr\u1ecb c\u1ed5 ph\u1ea7n. N\u00f3 s\u1ebd gi\u00fap c\u00f4ng ty c\u00f3 ti\u1ebfng h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng. B\u1ea1n h\u00e3y cho c\u00e1c c\u1ed5 \u0111\u00f4ng th\u1ea5y l\u1ee3i \u00edch h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c n\u1ebfu mua c\u1ed5 ph\u1ea7n c\u1ee7a c\u00f4ng ty. Khi c\u00f3 ngu\u1ed3n \u0111\u1ea7u t\u01b0 \u1ed5n \u0111\u1ecbnh th\u00ec vi\u1ec7c ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i cho c\u00f4ng ty c\u0169ng r\u1ea5t thu\u1eadn l\u1ee3i.<\/p>\n<figure id=\"attachment_37058\" aria-describedby=\"caption-attachment-37058\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-37058\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/su-menh-cua-doanh-nghiep.jpg\" alt=\"s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p\" width=\"800\" height=\"534\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/su-menh-cua-doanh-nghiep.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/su-menh-cua-doanh-nghiep-300x200.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/su-menh-cua-doanh-nghiep-150x100.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/su-menh-cua-doanh-nghiep-768x513.jpg 768w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/su-menh-cua-doanh-nghiep-120x80.jpg 120w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/su-menh-cua-doanh-nghiep-360x240.jpg 360w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/su-menh-cua-doanh-nghiep-600x400.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-37058\" class=\"wp-caption-text\"><center><em>C\u00e2n nh\u1eafc \u0111i\u1ec1u doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m cho ch\u1ee7 s\u1edf h\u1eefu<\/em><\/center><\/figcaption><\/figure>\n<p>H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay khi x\u00e2y d\u1ef1ng s\u1ee9 m\u1ec7nh ch\u1ec9 ch\u00fa \u00fd \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u00e0 qu\u00ean m\u1ea5t \u0111i ngu\u1ed3n l\u1ef1c t\u1eeb c\u1ed5 \u0111\u00f4ng. V\u00ec th\u1ebf m\u00e0 b\u1ea1n h\u00e3y t\u1ef1 x\u00e2y d\u1ef1ng s\u1ee9 m\u1ec7nh bao g\u1ed3m c\u1ea3 \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 thu h\u00fat nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng h\u01a1n.<\/p>\n<h3><span id=\"55_Thao_luan_xem_xet_sua_doi\"><strong>5.5 Th\u1ea3o lu\u1eadn, xem x\u00e9t, s\u1eeda \u0111\u1ed5i<\/strong><\/span><\/h3>\n<p>Sau khi \u0111\u00e3 ho\u00e0n t\u1ea5t c\u00e1c b\u01b0\u1edbc tr\u00ean th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i xem x\u00e9t, s\u1eeda \u0111\u1ed5i l\u1ea1i s\u1ee9 m\u1ec7nh \u0111\u1ec3 n\u00f3 ng\u1eafn g\u1ecdn v\u00e0 s\u00fac t\u00edch.<\/p>\n<p>Tr\u01b0\u1edbc h\u1ebft h\u00e3y xem n\u00f3 c\u00f3 th\u1ec3 d\u00f9ng cho n\u1ed9i b\u1ed9 doanh nghi\u1ec7p v\u00e0 th\u1ecb tr\u01b0\u1eddng kh\u00f4ng \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u1ea3n chung ho\u1eb7c b\u1ea3n ri\u00eang. Ti\u1ebfp theo v\u1ec1 ph\u1ea7n n\u1ed9i dung, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o t\u00f4n tr\u1ecdng s\u1ef1 th\u1eadt. B\u1ea1n c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n n\u00f3 hoa m\u1ef9 m\u1ed9t ch\u00fat \u0111\u1ec3 thu h\u00fat nh\u01b0ng \u0111\u1eebng qu\u00e1 \u0111\u00e0 nh\u00e9. B\u1edfi kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng ch\u1ea5p nh\u1eadn s\u1ee9 m\u1ec7nh xa v\u1eddi s\u1ef1 th\u1eadt \u0111\u00e2u.<\/p>\n<h2><span id=\"6_Nen_tao_su_menh_hay_tam_nhin_truoc\"><strong>6. N\u00ean t\u1ea1o s\u1ee9 m\u1ec7nh hay t\u1ea7m nh\u00ecn tr\u01b0\u1edbc?<\/strong><\/span><\/h2>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi v\u1eabn c\u00f2n b\u0103n kho\u0103n kh\u00f4ng bi\u1ebft m\u00ecnh ph\u1ea3i t\u1ea1o s\u1ee9 m\u1ec7nh hay t\u1ea7m nh\u00ecn tr\u01b0\u1edbc? Tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c tri\u1ec3n khai hai v\u1ea5n \u0111\u1ec1 n\u00e0y s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o c\u00f4ng ty \u0111\u00f3 m\u1edbi hay c\u0169, \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng hay ch\u01b0a?<\/p>\n<figure id=\"attachment_37059\" aria-describedby=\"caption-attachment-37059\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-37059\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/su-menh-cua-doanh-nghiep-la-gi.jpg\" alt=\"s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p l\u00e0 g\u00ec\" width=\"800\" height=\"533\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/su-menh-cua-doanh-nghiep-la-gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/su-menh-cua-doanh-nghiep-la-gi-300x200.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/su-menh-cua-doanh-nghiep-la-gi-150x100.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/su-menh-cua-doanh-nghiep-la-gi-768x512.jpg 768w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/su-menh-cua-doanh-nghiep-la-gi-120x80.jpg 120w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/su-menh-cua-doanh-nghiep-la-gi-360x240.jpg 360w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/08\/su-menh-cua-doanh-nghiep-la-gi-600x400.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-37059\" class=\"wp-caption-text\"><center><em>N\u00ean t\u1ea1o ra s\u1ee9 m\u1ec7nh tr\u01b0\u1edbc hay t\u1ea7m nh\u00ecn tr\u01b0\u1edbc<\/em><\/center><\/figcaption><\/figure>\n<p>N\u1ebfu nh\u01b0 doanh nghi\u1ec7p m\u1edbi th\u00ec c\u1ea7n c\u00f3 t\u1ea7m nh\u00ecn tr\u01b0\u1edbc. T\u1eeb \u0111\u00f3 n\u00f3 s\u1ebd h\u00ecnh th\u00e0nh s\u1ee9 m\u1ec7nh, \u0111\u01b0a c\u00e1c k\u1ebf ho\u1ea1ch v\u00e0o \u0111\u00fang m\u1ee5c ti\u00eau m\u00e0 t\u1ea7m nh\u00ecn \u0111\u00e3 \u0111\u1eb7t ra tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n<p>C\u00f2n n\u1ebfu doanh nghi\u1ec7p \u0111\u00e3 \u0111i v\u00e0o ho\u1ea1t \u0111\u1ed9ng l\u00e2u m\u00e0 ch\u01b0a c\u00f3 t\u1ea7m nh\u00ecn th\u00ec s\u1ee9 m\u1ec7nh s\u1ebd c\u1ea7n ph\u1ea3i c\u00f3 \u1edf th\u1eddi \u0111i\u1ec3m n\u00e0y. Khi \u0111\u00f3, s\u1ee9 m\u1ec7nh s\u1ebd gi\u00fap \u0111\u01b0a ra t\u1ea7m nh\u00ecn v\u00e0 th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch trong t\u01b0\u01a1ng lai \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau.<\/p>\n<p>S\u1ee9 m\u1ec7nh l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a c\u00e1c doanh nghi\u1ec7p. N\u00f3 c\u00f2n l\u00e0 kim ch\u1ec9 nam cho m\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd. R\u1ea5t hy v\u1ecdng qua b\u00e0i vi\u1ebft n\u00e0y c\u1ee7a <strong><a href=\"https:\/\/jobsgo.vn\/\">JobsGO<\/a><\/strong> b\u1ea1n \u0111\u00e3 hi\u1ec3u \u201c<strong>s\u1ee9 m\u1ec7nh l\u00e0 g\u00ec<\/strong>?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>5\/5 &#8211; (1 vote) \u201cS\u1ee9 m\u1ec7nh c\u1ee7a hoa h\u1eadu l\u00e0 chung tay b\u1ea3o v\u1ec7 c\u1ed9ng \u0111\u1ed3ng, l\u00e0m vi\u1ec7c c\u00f3 \u00edch cho x\u00e3 h\u1ed9i\u201d hay \u201cs\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p l\u00e0 \u0111em \u0111\u1ebfn s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t cho ng\u01b0\u1eddi&#8230;<\/p>\n","protected":false},"author":13356,"featured_media":37060,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"S\u1ee9 m\u1ec7nh l\u00e0 g\u00ecS\u1ee9 m\u1ec7nh l\u00e0 g\u00ec","_yoast_wpseo_title":"S\u1ee9 m\u1ec7nh l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh - JobsGO Blog","_yoast_wpseo_metadesc":"S\u1ee9 m\u1ec7nh l\u00e0 g\u00ec? L\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m d\u00f9ng \u0111\u1ec3 tuy\u00ean b\u1ed1 ho\u1eb7c l\u1eddi th\u00f4ng b\u00e1o v\u1ec1 c\u00e1c m\u1ee5c \u0111\u00edch, l\u00fd do \u0111\u1ec3 c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n","_yoast_wpseo_focus_keyphrase":"","faq":"","nganh_nghe_chuc_vu_lien_quan":["Qu\u1ea3n L\u00fd \u0110i\u1ec1u H\u00e0nh"]},"categories":[3144,3028],"tags":[],"yoast_head":"\n<title>S\u1ee9 m\u1ec7nh l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh - JobsGO Blog<\/title>\n<meta name=\"description\" content=\"S\u1ee9 m\u1ec7nh l\u00e0 g\u00ec? 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