{"id":3709,"date":"2019-07-12T11:51:27","date_gmt":"2019-07-12T04:51:27","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=3709"},"modified":"2023-01-10T16:20:45","modified_gmt":"2023-01-10T09:20:45","slug":"tan-gai-va-marketing","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/tan-gai-va-marketing\/","title":{"rendered":"T\u00e1n g\u00e1i v\u00e0 Marketing"},"content":{"rendered":"\n
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\n \u0110\u00e1nh gi\u00e1 post<\/span>\n <\/div>\n<\/div>\n

H\u1ecdc marketing \u0111\u00f4i khi th\u1eadt kh\u00f4 khan v\u00e0 c\u1ee9ng nh\u1eafc, vi\u1ec7c \u1ee9ng d\u1ee5ng l\u00fd thuy\u1ebft v\u00e0o c\u00e1c tr\u01b0\u1eddng h\u1ee3p kinh doanh th\u1ef1c t\u1ebf l\u00e0 \u0111i\u1ec1u kh\u00f3, b\u1edfi \u0111\u1ec3 marketing th\u00e0nh c\u00f4ng c\u1ea7n r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 th\u1eddi \u0111i\u1ec3m, con ng\u01b0\u1eddi, ng\u00e2n s\u00e1ch…H\u00f4m nay, JobsGO<\/a> s\u1ebd l\u1ed3ng gh\u00e9p chuy\u1ec7n marketing v\u00e0o t\u00e1n g\u00e1i \u0111\u1ec3 anh em c\u00f3 th\u1ec3 tham kh\u1ea3o.<\/b><\/span><\/p>\n

\"T\u00e1n
T\u00e1n g\u00e1i v\u00e0 marketing<\/span><\/figcaption><\/figure>\n

Khi t\u00e1n t\u1ec9nh m\u1ed9t c\u00f4 g\u00e1i, b\u1ea1n \u0111\u1eebng d\u1ea1i m\u00e0 h\u1ecfi c\u00f4 \u1ea5y: Cho anh h\u00f4n c\u00e1i nha.<\/span><\/p>\n

Ch\u1eb3ng \u0111\u1eddi n\u00e0o c\u00f4 \u1ea5y tr\u1ea3 l\u1eddi: OK anh h\u00f4n \u0111i.<\/span><\/p>\n

Con g\u00e1i th\u00edch s\u1ef1 l\u00e3ng m\u1ea1n v\u00e0 h\u1ecd c\u1ea7n c\u00e1i h\u00f4n \u0111\u1ebfn m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean h\u01a1n. \u0110\u1eb7c bi\u1ec7t h\u1ecd r\u1ea5t s\u1ee3: M\u1ea5t Gi\u00e1!<\/b><\/span><\/p>\n

Thay v\u00ec l\u00e0m v\u1eady, b\u1ea1n h\u00e3y t\u1ea1o \u0111\u1ee7 m\u1ecdi \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 c\u00e1i h\u00f4n di\u1ec5n ra. V\u00e0 marketing ch\u00ednh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c cho b\u1ea1n:<\/span><\/p>\n

Tr\u01b0\u1edbc ti\u00ean h\u00e3y t\u00ecm cho ra s\u1ed1 \u0111i\u1ec7n tho\u1ea1i c\u00f4 \u1ea5y. H\u00e3y t\u00ecm hi\u1ec3u xem c\u00f4 \u1ea5y th\u00edch c\u00e1i g\u00ec? C\u00f4 \u1ea5y hay \u0111i \u0111\u00e2u? C\u00f4 \u1ea5y th\u00edch \u0111\u1ecdc s\u00e1ch hay \u0111ua xe? L\u00fac ng\u1ee7 c\u00f4 \u1ea5y m\u1eb7c \u0111\u1ed3 b\u1ed9 hay v\u00e1y, hay kh\u00f4ng m\u1eb7c g\u00ec? H\u00e3y ch\u1ecbu kh\u00f3 \u0111i th\u0103m d\u00f2, h\u1ecfi th\u1eed b\u1ea1n c\u00f4 \u1ea5y, h\u00e0ng x\u00f3m nh\u00e0 c\u00f4 \u1ea5y,… H\u00e3y l\u00ean FB c\u1ee7a c\u00f4 \u1ea5y. N\u1ebfu c\u1ee9 ng\u00e0y l\u1ec5 t\u1ebft, valentine, th\u1ee9 b\u1ea3y, CN m\u00e0 c\u00f3 nh\u1eefng d\u00f2ng stt \u0111\u1ea7y t\u00e2m tr\u1ea1ng \u0111\u1ea1i lo\u1ea1i: T\u1ed1i nay l\u1ea1i m\u1ed9t m\u00ecnh, c\u1ea3m th\u1ea5y c\u00f4 \u0111\u01a1n, feeling tr\u1ed1ng tr\u1ea3i… Th\u00ec xin ch\u00fac m\u1eebng, th\u1ecb tr\u01b0\u1eddng c\u00f2n… hoang vu \u0111ang ch\u1edd b\u1ea1n khai ph\u00e1. (V\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111\u00f3 g\u1ecdi l\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng – Marketing Research)<\/span><\/p>\n

H\u00e3y xu\u1ea5t hi\u1ec7n b\u1ea5t ng\u1edd v\u00e0 \u1ea5n t\u01b0\u1ee3ng (qu\u1ea3ng c\u00e1o – Advertising). Nh\u01b0ng ph\u1ea3i nh\u1edb l\u00e0, \u0103n m\u1eb7c \u0111\u1eb9p v\u00e0 c\u1eaft s\u1ea1ch l\u00f4ng m\u0169i tr\u01b0\u1edbc khi xu\u1ea5t hi\u1ec7n.<\/span><\/p>\n

Nh\u1eafn tin cho c\u00f4 \u1ea5y v\u00e0o m\u1ed9t gi\u1edd c\u1ed1 \u0111\u1ecbnh trong ng\u00e0y?. V\u00ed d\u1ee5 c\u1ee9 10h t\u1ed1i l\u00e0 b\u1ea1n l\u1ea1i nh\u1eafn m\u1ed9t tin nh\u1eafn. \u0110\u01a1n gi\u1ea3n c\u00f3 th\u1ec3 l\u00e0: Ch\u00fac em ng\u1ee7 ngon… mi\u1ec7ng; em ng\u1ee7 ch\u01b0a, n\u1ebfu ch\u01b0a th\u00ec ng\u1ee7 \u0111i… C\u1ee9 ki\u00ean tr\u00ec nh\u01b0 th\u1ebf. D\u00f9 c\u00f4 \u1ea5y c\u00f3 kh\u00f4ng tr\u1ea3 l\u1eddi. C\u1ee9 ki\u00ean tr\u00ec nh\u01b0 th\u1ebf. R\u1ed3i m\u1ed9t ng\u00e0y n\u00e0o \u0111\u00f3. B\u1ea1n c\u1ed1 t\u00ecnh qu\u00ean kh\u00f4ng nh\u1eafn n\u1eefa. Th\u1ebf n\u00e0o c\u00f4 \u1ea5y c\u0169ng s\u1ebd \u0111\u1ee9ng ng\u1ed3i kh\u00f4ng y\u00ean. R\u1ed3i l\u1ea5y \u0111i\u1ec7n tho\u1ea1i nh\u1eafn l\u1ea1i cho b\u1ea1n:<\/span><\/p>\n

– Qu\u1ef7 s\u1ee9, ch\u1ebft \u0111\u00e2u m\u1ea5t ti\u00eau r\u1ed3i sao t\u1ed1i nay kh\u00f4ng th\u1ea5y nh\u1eafn tin<\/span><\/p>\n

Nh\u01b0 v\u1eady l\u00e0 b\u1ea1n \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u1ea1o th\u00f3i quen ti\u00eau d\u00f9ng r\u1ed3i \u0111\u00f3 (SMS marketing).<\/span><\/p>\n

– N\u1ebfu m\u1ed7i l\u1ea7n t\u1edbi nh\u00e0 c\u00f4 \u1ea5y ch\u01a1i, con ch\u00f3 c\u01b0ng nh\u00e0 c\u00f4 \u1ea5y lao ra s\u1ee7a \u1ea7m \u0129. B\u1ea1n \u0111\u1eebng lo. C\u1ee9 m\u1ed7i l\u1ea7n \u0111\u1ebfn nh\u1edb mang theo m\u1ed9t kh\u00fac x\u01b0\u01a1ng. R\u1ed3i n\u00e9m cho n\u00f3 (\u0111\u00f3 g\u1ecdi l\u00e0 V\u1eadn \u0111\u1ed9ng h\u00e0nh lang – Lobby). Th\u1ea5y n\u00f3 vui, c\u00f4 ch\u1ee7 n\u00f3 c\u0169ng s\u1ebd vui v\u00e0 c\u01b0ng b\u1ea1n c\u00f2n h\u01a1n c\u01b0ng con qu\u1ef7 ch\u00f3 \u0111\u00f3 n\u1eefa<\/span><\/p>\n

– Ra r\u1ea1p mua m\u1ed9t c\u1eb7p v\u00e9 xem phim bom t\u1ea5n nh\u01b0ng \u0111\u1eebng v\u1ed9i m\u1eddi c\u00f4 \u1ea5y \u0111i xem phim. Thay v\u00ec v\u1eady h\u00e3y b\u1ea3o: Em \u0111i xem phim v\u1edbi b\u1ea1n cho vui nh\u00e9. Anh b\u1eadn \u0111i c\u00f4ng t\u00e1c n\u00ean kh\u00f4ng \u0111i c\u00f9ng \u0111\u01b0\u1ee3c. M\u1eb7t t\u1ecf v\u1ebb b\u1eadn r\u1ed9n pha ch\u00fat quan t\u00e2m. (\u0110\u00f3 l\u00e0 ch\u00ednh l\u00e0 T\u00e0i tr\u1ee3)<\/span><\/p>\n

– C\u01b0a c\u1ea9m c\u00f4 \u1ea5y nh\u01b0ng \u0111\u1eebng qu\u00ean ba m\u1eb9 c\u00f4 \u1ea5y. Th\u1ec9nh tho\u1ea3ng gi\u00fap \u0111\u1ee1 ba m\u1eb9 m\u1ed9t vi\u1ec7c g\u00ec \u0111\u00f3 \u0111\u1ec3 h\u1ecd k\u1ec3 t\u1ed1t v\u1ec1 b\u1ea1n cho c\u00f4 \u1ea5y nghe. V\u00ed d\u1ee5: M\u1eb9 c\u00f4 \u1ea5y s\u1ebd b\u1ea3o: C\u00e1i th\u1eb1ng thi\u1ec7t l\u00e0 chu \u0111\u00e1o, n\u00f3 bi\u1ebft m\u1eb9 th\u00edch \u00e1o d\u00e0i m\u00e0u xanh n\u01b0\u1edbc bi\u1ec3n n\u00ean mua t\u1eb7ng m\u1eb9 \u0111\u1ea5y. (\u0110\u00f3 l\u00e0 PR, l\u00e0 quan h\u1ec7… Ch\u00ednh Ph\u1ee7).<\/span><\/p>\n

– M\u1eddi c\u00f4 \u1ea5y \u0103n m\u1ed9t bu\u1ed5i t\u1ed1i l\u00e3ng m\u1ea1n v\u00e0 n\u00f3i nh\u1eefng l\u1eddi c\u00f3 c\u00e1nh (T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n -Event).<\/span><\/p>\n

– Trong t\u1ea5t c\u1ea3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng \u1ea5y, h\u00e3y th\u1eadt s\u1ef1 ch\u00fa \u00fd nh\u1eefng d\u1ea5u hi\u1ec7u t\u00edch c\u1ef1c nh\u01b0: C\u00f4 \u1ea5y ch\u1ee7 \u0111\u1ed9ng nh\u1eafn tin h\u1ecfi th\u0103m b\u1ea1n, khi \u0111i xe m\u00e1y c\u00f4 \u1ea5y b\u1eaft \u0111\u1ea7u ng\u1ed3i g\u1ea7n h\u01a1n, s\u00e1t h\u01a1n, m\u1ed9t tay, r\u1ed3i hai tay \u0111\u1ec3 l\u00ean \u0111\u00f9i b\u1ea1n… \u0110\u1ebfn l\u00fac n\u00e0y b\u1ea1n h\u00e3y ch\u1ecdn m\u1ed9t th\u1eddi \u0111i\u1ec3m ch\u00edn mu\u1ed3i \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t n\u1ee5 h\u00f4n n\u1ed3ng ch\u00e1y v\u00e0 kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng l\u00e0 r\u1ea5t cao r\u1ed3i \u0111\u1ea5y (\u0110i\u1ec3m Ch\u1ed1t Sales).<\/span><\/p>\n

Cu\u1ed1i c\u00f9ng, sau khi ch\u1ed1t sales<\/strong><\/a> r\u1ed3i th\u00ec c\u0169ng \u0111\u1eebng qu\u00ean ch\u0103m s\u00f3c sau b\u00e1n h\u00e0ng cho “kh\u00e1ch h\u00e0ng tr\u1ecdn \u0111\u1eddi” n\u00e0y c\u1ee7a m\u00ecnh. V\u00ec chi ph\u00ed \u0111\u1ec3 ch\u0103m s\u00f3c cho m\u1ed9t kh\u00e1ch h\u00e0ng c\u0169 bao gi\u1edd c\u0169ng \u00edt h\u01a1n nhi\u1ec1u so v\u1edbi chi ph\u00ed \u0111\u1ec3 t\u00ecm ki\u1ebfm m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u1ea5y nh\u00e9!<\/span><\/p>\n

T\u00e1n g\u00e1i v\u00e0 marketing lu\u00f4n c\u00f3 \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi nhau, v\u00ec v\u1eady, anh em ph\u1ea3i lu\u00f4n trau d\u1ed3i ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng \u0111\u1ec3 v\u1eeba g\u1eb7t h\u00e1i th\u00e0nh c\u00f4ng trong s\u1ef1 nghi\u1ec7p, v\u1eeba chinh ph\u1ee5c \u0111\u01b0\u1ee3c n\u1eeda kia nh\u00e9. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u00e1nh gi\u00e1 post H\u1ecdc marketing \u0111\u00f4i khi th\u1eadt kh\u00f4 khan v\u00e0 c\u1ee9ng nh\u1eafc, vi\u1ec7c \u1ee9ng d\u1ee5ng l\u00fd thuy\u1ebft v\u00e0o c\u00e1c tr\u01b0\u1eddng h\u1ee3p kinh doanh th\u1ef1c t\u1ebf l\u00e0 \u0111i\u1ec1u kh\u00f3, b\u1edfi \u0111\u1ec3 marketing th\u00e0nh c\u00f4ng c\u1ea7n r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0…<\/p>\n","protected":false},"author":29,"featured_media":3742,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"T\u00e1n g\u00e1i v\u00e0 marketing","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"T\u00e1n g\u00e1i v\u00e0 marketing th\u00ec c\u00f3 li\u00ean quan g\u00ec t\u1edbi nhau, JobsGO s\u1ebd ch\u1ec9 tay cho b\u1ea1n nh\u1eefng b\u00e0i h\u1ecdc t\u1eeb marketing m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 chinh ph\u1ee5c n\u1eeda kia...","_yoast_wpseo_focus_keyphrase":"","faq":"","nganh_nghe_chuc_vu_lien_quan":["Nh\u00e2n Vi\u00ean Marketing"]},"categories":[3],"tags":[1069,1104,1185],"yoast_head":"\nT\u00e1n g\u00e1i v\u00e0 Marketing - 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