{"id":42542,"date":"2025-02-19T15:30:18","date_gmt":"2025-02-19T08:30:18","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=42542"},"modified":"2025-04-01T15:41:30","modified_gmt":"2025-04-01T08:41:30","slug":"cmo-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/cmo-la-gi\/","title":{"rendered":"CMO L\u00e0 G\u00ec? Kh\u00e1m Ph\u00e1 7 Vai Tr\u00f2 C\u1ee7a CMO Trong Doanh Nghi\u1ec7p"},"content":{"rendered":"\n
Trong k\u1ef7 nguy\u00ean s\u1ed1 h\u00f3a, c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, vi\u1ec7c hi\u1ec3u v\u1ec1 \u201c<\/em>CMO l\u00e0 g\u00ec<\/em><\/strong><\/a>\u201d v\u00e0 vai tr\u00f2 c\u1ee7a Chief Marketing Officer (CMO) trong doanh nghi\u1ec7p c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd cung c\u1ea5p cho b\u1ea1n c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 v\u1ecb tr\u00ed CMO, t\u1eeb \u0111\u1ecbnh ngh\u0129a, vai tr\u00f2 ch\u1ee7 ch\u1ed1t \u0111\u1ebfn y\u00eau c\u1ea7u ngh\u1ec1 nghi\u1ec7p, m\u1ee9c l\u01b0\u01a1ng v\u00e0 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> CMO l\u00e0 g\u00ec<\/strong>? CMO l\u00e0 ch\u1ee9c danh g\u00ec trong doanh nghi\u1ec7p? CMO l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Chief Marketing Officer, hay c\u00f2n \u0111\u01b0\u1ee3c d\u1ecbch sang ti\u1ebfng Vi\u1ec7t l\u00e0 Gi\u00e1m \u0111\u1ed1c Marketing. \u0110\u00e2y l\u00e0 v\u1ecb tr\u00ed qu\u1ea3n l\u00fd c\u1ea5p cao trong doanh nghi\u1ec7p, ch\u1ecbu tr\u00e1ch nhi\u1ec7m l\u00e3nh \u0111\u1ea1o c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i li\u00ean h\u1ec7 g\u1eaft gao gi\u1eefa c\u00f4ng ty v\u1edbi kh\u00e1ch h\u00e0ng. M\u1ed7i quy\u1ebft \u0111\u1ecbnh c\u1ee7a CMO kh\u00f4ng ch\u1ec9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00ecnh \u1ea3nh c\u00f4ng ty m\u00e0 c\u00f2n \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3.<\/p><\/blockquote>\n Hi\u1ec7n nay, CMO l\u00e0 ng\u01b0\u1eddi \u0111\u1ea3m nhi\u1ec7m:<\/p>\n >> Xem th\u00eam: <\/strong>CIO l\u00e0 g\u00ec<\/strong><\/a>?<\/strong><\/p>\n M\u1ed9t CMO t\u00e0i n\u0103ng kh\u00f4ng ch\u1ec9 l\u00e0 chuy\u00ean gia v\u1ec1 marketing m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi d\u1eabn d\u1eaft chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c ch\u1ee9c n\u0103ng ch\u00ednh m\u00e0 m\u1ed9t CMO \u0111\u1ea3m nhi\u1ec7m:<\/p>\n CMO \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. H\u1ecd th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 n\u1eafm b\u1eaft xu h\u01b0\u1edbng, d\u1ef1 \u0111o\u00e1n bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng, t\u1eeb \u0111\u00f3 v\u1ea1ch ra chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p cho t\u1eebng ph\u00e2n kh\u00fac.<\/p>\n CMO c\u0169ng ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch marketing th\u00f4ng qua vi\u1ec7c ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c h\u1ee3p l\u00fd, theo d\u00f5i ROI c\u1ee7a t\u1eebng k\u00eanh marketing. H\u1ecd kh\u00f4ng ng\u1eebng t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi, \u0111\u1ed3ng th\u1eddi duy tr\u00ec s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa t\u0103ng tr\u01b0\u1edfng ng\u1eafn h\u1ea1n v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n CMO l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m ch\u00ednh trong vi\u1ec7c thi\u1ebft k\u1ebf v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. H\u1ecd ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c omni-channel \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n trong tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean m\u1ecdi k\u00eanh ti\u1ebfp x\u00fac. Vi\u1ec7c x\u00e2y d\u1ef1ng h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch chi ti\u1ebft, t\u1eeb giai \u0111o\u1ea1n nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn khi tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n CMO \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, AI \u0111\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a, \u0111\u1ed3ng th\u1eddi thi\u1ebft l\u1eadp c\u00e1c c\u01a1 ch\u1ebf ph\u1ea3n h\u1ed3i \u0111\u1ec3 li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. H\u1ecd c\u0169ng ch\u00fa tr\u1ecdng vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng VIP v\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn k\u1ebft.<\/p>\n M\u1ed9t CMO gi\u1ecfi kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o m\u00e0 c\u00f2n l\u00e0 ng\u01b0\u1eddi \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n cho \u0111\u1ed9i ng\u0169 marketing. H\u1ecd x\u00e2y d\u1ef1ng l\u1ed9 tr\u00ecnh \u0111\u00e0o t\u1ea1o chi ti\u1ebft cho t\u1eebng v\u1ecb tr\u00ed, t\u1eeb k\u1ef9 n\u0103ng c\u01a1 b\u1ea3n \u0111\u1ebfn c\u00e1c c\u00f4ng ngh\u1ec7 marketing m\u1edbi nh\u1ea5t. CMO th\u01b0\u1eddng xuy\u00ean t\u1ed5 ch\u1ee9c c\u00e1c workshop, c\u00e1c bu\u1ed5i \u0111\u00e0o t\u1ea1o \u0111\u1ec3 c\u1eadp nh\u1eadt xu h\u01b0\u1edbng v\u00e0 chia s\u1ebb kinh nghi\u1ec7m.<\/p>\n Vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 marketing, c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tri\u1ec3n khai m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng, gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c c\u1ee7a to\u00e0n \u0111\u1ed9i ng\u0169. H\u1ecd c\u0169ng ch\u00fa tr\u1ecdng vi\u1ec7c x\u00e2y d\u1ef1ng m\u00f4i tr\u01b0\u1eddng h\u1ecdc t\u1eadp li\u00ean t\u1ee5c v\u00e0 khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean ph\u00e1t tri\u1ec3n chuy\u00ean m\u00f4n.<\/p>\n CMO \u0111\u00f3ng vai tr\u00f2 x\u00fac t\u00e1c cho s\u1ef1 \u0111\u1ed5i m\u1edbi trong t\u1ed5 ch\u1ee9c. H\u1ecd kh\u00f4ng ch\u1ec9 \u0111\u1ec1 xu\u1ea5t nh\u1eefng \u00fd t\u01b0\u1edfng marketing s\u00e1ng t\u1ea1o m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1ec3 thu th\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng t\u1eeb m\u1ecdi th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c.<\/p>\n CMO c\u0169ng th\u01b0\u1eddng xuy\u00ean th\u1eed nghi\u1ec7m c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi, ph\u01b0\u01a1ng ph\u00e1p marketing s\u00e1ng t\u1ea1o \u0111\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh. H\u1ecd x\u00e2y d\u1ef1ng quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 v\u00e0 tri\u1ec3n khai \u00fd t\u01b0\u1edfng m\u1ed9t c\u00e1ch c\u00f3 h\u1ec7 th\u1ed1ng, \u0111\u1ea3m b\u1ea3o m\u1ecdi s\u00e1ng ki\u1ebfn \u0111\u1ec1u \u0111\u01b0\u1ee3c xem x\u00e9t, ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch c\u00f4ng b\u1eb1ng.<\/p>\n Vi\u1ec7c x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c CMO th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n. H\u1ecd ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u chi ti\u1ebft v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng. CMO ch\u00fa tr\u1ecdng vi\u1ec7c x\u00e2y d\u1ef1ng brand story m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng. H\u1ecd th\u01b0\u1eddng xuy\u00ean th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c \u0111\u1ed5i m\u1edbi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng, b\u1ea3o v\u1ec7 danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong c\u00f4ng vi\u1ec7c c\u1ee7a CMO.<\/p>\n >> Xem th\u00eam: <\/strong>COO l\u00e0 g\u00ec<\/strong><\/a>?<\/strong><\/p>\n CMO \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng, duy tr\u00ec v\u0103n h\u00f3a doanh nghi\u1ec7p s\u00e1ng t\u1ea1o, \u0111\u1ed5i m\u1edbi. H\u1ecd ph\u00e1t tri\u1ec3n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u1ed9i b\u1ed9 \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ef1 \u0111o\u00e0n k\u1ebft v\u00e0 x\u00e2y d\u1ef1ng tinh th\u1ea7n \u0111\u1ed3ng \u0111\u1ed9i. CMO th\u01b0\u1eddng xuy\u00ean t\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng team building \u0111\u1ec3 c\u1ee7ng c\u1ed1 v\u0103n h\u00f3a c\u00f4ng ty. H\u1ecd c\u0169ng ch\u00fa tr\u1ecdng vi\u1ec7c x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i. Vi\u1ec7c t\u1ea1o m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u1edfi m\u1edf, khuy\u1ebfn kh\u00edch s\u00e1ng t\u1ea1o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua c\u00e1c ch\u00ednh s\u00e1ch v\u00e0 quy tr\u00ecnh c\u1ee5 th\u1ec3.<\/p>\n CMO \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p data-driven trong vi\u1ec7c qu\u1ea3n tr\u1ecb hi\u1ec7u su\u1ea5t marketing. H\u1ecd x\u00e2y d\u1ef1ng dashboard to\u00e0n di\u1ec7n \u0111\u1ec3 theo d\u00f5i c\u00e1c KPI quan tr\u1ecdng nh\u01b0 CAC, CLV,… Vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u01b0\u1eddng xuy\u00ean \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch v\u00e0 k\u00eanh marketing. CMO c\u0169ng thi\u1ebft l\u1eadp quy tr\u00ecnh b\u00e1o c\u00e1o v\u00e0 review \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi. H\u1ecd s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ti\u00ean ti\u1ebfn \u0111\u1ec3 d\u1ef1 b\u00e1o xu h\u01b0\u1edbng, t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n Ngo\u00e0i vai tr\u00f2 ch\u00ednh nh\u01b0 \u0111\u00e3 n\u00eau, CMO c\u00f2n c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m nhi\u1ec1u v\u1ecb tr\u00ed chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c trong doanh nghi\u1ec7p. C\u00e1c v\u1ecb tr\u00ed ti\u00eau bi\u1ec3u m\u00e0 m\u1ed9t CMO c\u00f3 th\u1ec3 \u0111\u1ea3m nhi\u1ec7m \u0111\u00f3 l\u00e0:<\/p>\n Vi\u1ec7c \u0111a d\u1ea1ng h\u00f3a vai tr\u00f2 kh\u00f4ng ch\u1ec9 m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p m\u00e0 c\u00f2n gi\u00fap c\u00e1c CMO t\u00edch l\u0169y kinh nghi\u1ec7m phong ph\u00fa, \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n c\u00e1c th\u00e1ch th\u1ee9c trong kinh doanh hi\u1ec7n \u0111\u1ea1i.<\/p>\n \u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t CMO xu\u1ea5t s\u1eafc, \u1ee9ng vi\u00ean c\u1ea7n c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb c\u1ea3 v\u1ec1 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n l\u1eabn n\u0103ng l\u1ef1c qu\u1ea3n tr\u1ecb v\u00e0 k\u1ef9 n\u0103ng m\u1ec1m. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c y\u00eau c\u1ea7u c\u1ea7n thi\u1ebft:<\/p>\n M\u1ed9t CMO xu\u1ea5t s\u1eafc c\u1ea7n c\u00f3 n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c v\u1eefng ch\u1eafc v\u1ec1 c\u1ea3 marketing truy\u1ec1n th\u1ed1ng v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1. H\u1ecd ph\u1ea3i th\u00f4ng th\u1ea1o vi\u1ec7c x\u00e2y d\u1ef1ng, tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing t\u00edch h\u1ee3p, k\u1ebft h\u1ee3p hi\u1ec7u qu\u1ea3 gi\u1eefa c\u00e1c k\u00eanh online, offline.<\/p>\n B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c n\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c t\u00e0i ch\u00ednh gi\u00fap CMO \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 marketing th\u00f4ng minh, t\u1eeb vi\u1ec7c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 ROI c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch. Kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh hi\u1ec7u qu\u1ea3 c\u0169ng gi\u00fap h\u1ecd thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c ban l\u00e3nh \u0111\u1ea1o v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c d\u1ef1 \u00e1n marketing.<\/p>\n K\u1ef9 n\u0103ng giao ti\u1ebfp \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t CMO. H\u1ecd c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng truy\u1ec1n \u0111\u1ea1t t\u1ea7m nh\u00ecn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, thuy\u1ebft ph\u1ee5c \u0111\u1ebfn m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng, t\u1eeb nh\u00e2n vi\u00ean n\u1ed9i b\u1ed9 \u0111\u1ebfn \u0111\u1ed1i t\u00e1c b\u00ean ngo\u00e0i. CMO ph\u1ea3i th\u00e0nh th\u1ea1o trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c b\u00e0i thuy\u1ebft tr\u00ecnh chuy\u00ean nghi\u1ec7p, \u0111i\u1ec1u h\u00e0nh cu\u1ed9c h\u1ecdp hi\u1ec7u qu\u1ea3, \u0111\u00e0m ph\u00e1n v\u1edbi c\u00e1c b\u00ean li\u00ean quan. \u0110\u1eb7c bi\u1ec7t, kh\u1ea3 n\u0103ng l\u1eafng nghe, th\u1ea5u hi\u1ec3u gi\u00fap h\u1ecd x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n Trong th\u1eddi \u0111\u1ea1i c\u1ee7a marketing d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, CMO c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch th\u00f4ng tin chuy\u00ean s\u00e2u. H\u1ecd ph\u1ea3i th\u00e0nh th\u1ea1o vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u hi\u1ec7n \u0111\u1ea1i \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng li\u00ean t\u1ee5c gi\u00fap CMO n\u1eafm b\u1eaft k\u1ecbp th\u1eddi nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi. Kh\u1ea3 n\u0103ng chuy\u1ec3n h\u00f3a d\u1eef li\u1ec7u th\u00e0nh nh\u1eefng insight c\u00f3 gi\u00e1 tr\u1ecb l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ch\u00ednh x\u00e1c.<\/p>\n CMO ph\u1ea3i l\u00e0 ng\u01b0\u1eddi c\u00f3 t\u1ea7m nh\u00ecn xa, t\u01b0 duy \u0111\u1ed5i m\u1edbi. H\u1ecd v\u1eeba ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o \u0111\u1ec3 ph\u00e1t tri\u1ec3n nh\u1eefng chi\u1ebfn d\u1ecbch marketing \u0111\u1ed9c \u0111\u00e1o m\u00e0 c\u00f2n ph\u1ea3i bi\u1ebft c\u00e1ch truy\u1ec1n c\u1ea3m h\u1ee9ng, d\u1eabn d\u1eaft \u0111\u1ed9i ng\u0169. T\u01b0 duy chi\u1ebfn l\u01b0\u1ee3c gi\u00fap h\u1ecd nh\u00ecn nh\u1eadn b\u1ee9c tranh t\u1ed5ng th\u1ec3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn. Kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o th\u1ec3 hi\u1ec7n qua vi\u1ec7c x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n \u0111\u1ed9i ng\u0169 marketing m\u1ea1nh, \u0111\u1ed3ng th\u1eddi t\u1ea1o m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c khuy\u1ebfn kh\u00edch s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed5i m\u1edbi.<\/p>\n Ngo\u00e0i ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u00e0 k\u1ef9 n\u0103ng, m\u1ed9t CMO c\u1ea7n c\u00f3 nh\u1eefng ph\u1ea9m ch\u1ea5t c\u00e1 nh\u00e2n \u0111\u1eb7c bi\u1ec7t. S\u1ef1 \u0111am m\u00ea v\u1edbi ng\u00e0nh marketing th\u1ec3 hi\u1ec7n qua vi\u1ec7c kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi, c\u1eadp nh\u1eadt xu h\u01b0\u1edbng m\u1edbi. Kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c d\u01b0\u1edbi \u00e1p l\u1ef1c cao v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n thi\u1ebft trong m\u00f4i tr\u01b0\u1eddng kinh doanh n\u0103ng \u0111\u1ed9ng. T\u00ednh k\u1ef7 lu\u1eadt, tinh th\u1ea7n tr\u00e1ch nhi\u1ec7m gi\u00fap h\u1ecd duy tr\u00ec \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t cao v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ec1 ra. \u0110\u1eb7c bi\u1ec7t, kh\u1ea3 n\u0103ng x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng, gi\u1eef b\u00ecnh t\u0129nh trong m\u1ecdi t\u00ecnh hu\u1ed1ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t CMO.<\/p>\n M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 thu h\u00fat trong ngh\u1ec1 nghi\u1ec7p c\u1ee7a CMO l\u00e0 m\u1ee9c l\u01b0\u01a1ng h\u1ea5p d\u1eabn. \u1ede Vi\u1ec7t Nam, m\u1ee9c l\u01b0\u01a1ng c\u1ee7a m\u1ed9t CMO th\u01b0\u1eddng dao \u0111\u1ed9ng t\u1eeb 30 \u2013 40 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng, v\u1edbi m\u1ed9t s\u1ed1 b\u00e1o c\u00e1o cho th\u1ea5y ph\u1ed5 bi\u1ebfn t\u1eeb 28.5 \u2013 43.3 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng. S\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y th\u01b0\u1eddng ph\u1ee5 thu\u1ed9c v\u00e0o kinh nghi\u1ec7m, quy m\u00f4 doanh nghi\u1ec7p, tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n.<\/p>\n Th\u00eam v\u00e0o \u0111\u00f3, ngo\u00e0i l\u01b0\u01a1ng c\u01a1 b\u1ea3n, nhi\u1ec1u doanh nghi\u1ec7p c\u00f2n \u00e1p d\u1ee5ng c\u00e1c ch\u1ebf \u0111\u1ed9 ph\u00fac l\u1ee3i h\u1ea5p d\u1eabn nh\u01b0:<\/p>\n \u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t CMO xu\u1ea5t s\u1eafc kh\u00f4ng ch\u1ec9 c\u1ea7n ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u, m\u00e0 c\u00f2n \u0111\u00f2i h\u1ecfi qu\u00e1 tr\u00ecnh t\u00edch l\u0169y kinh nghi\u1ec7m l\u00e2u d\u00e0i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p c\u1ee7a m\u1ed9t CMO:<\/p>\n \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u201cCMO l\u00e0 l\u00e0 ch\u1ee9c danh g\u00ec\u201d v\u00e0 v\u1ecb tr\u00ed c\u1ee7a n\u00f3 trong c\u1ea5u tr\u00fac qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p, h\u00e3y c\u00f9ng JobsGO<\/strong><\/a> so s\u00e1nh n\u00f3 v\u1edbi m\u1ed9t s\u1ed1 ch\u1ee9c danh kh\u00e1c.<\/p>\n1. CMO L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
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2. Vai Tr\u00f2 C\u1ee7a Chief Marketing Officer Trong Doanh Nghi\u1ec7p<\/strong><\/span><\/h2>\n
2.1 Th\u00fac \u0110\u1ea9y T\u0103ng Tr\u01b0\u1edfng<\/strong><\/span><\/h3>\n
2.2 N\u00e2ng Cao Tr\u1ea3i Nghi\u1ec7m c\u1ee7a Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h3>\n
2.3 T\u00edch L\u0169y V\u00e0 Tri\u1ec3n Khai N\u0103ng L\u1ef1c Ti\u1ebfp Th\u1ecb<\/strong><\/span><\/h3>\n
2.4 \u201cX\u00fac T\u00e1c\u201d Th\u00fac \u0110\u1ea9y Vi\u1ec7c \u0110\u1ed5i M\u1edbi<\/strong><\/span><\/h3>\n
2.5 X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u Doanh Nghi\u1ec7p<\/strong><\/span><\/h3>\n
2.6 Ki\u1ebfn T\u1ea1o V\u0103n H\u00f3a L\u00e0m Vi\u1ec7c<\/strong><\/span><\/h3>\n
2.7 Theo D\u00f5i V\u00e0 \u0110\u00e1nh Gi\u00e1 Ho\u1ea1t \u0110\u1ed9ng Ph\u00f2ng Marketing<\/strong><\/span><\/h3>\n
3. Nh\u1eefng Vi\u1ec7c L\u00e0m H\u1ea5p D\u1eabn Cho CMO<\/strong><\/span><\/h2>\n
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4. Y\u00eau C\u1ea7u C\u00f4ng Vi\u1ec7c C\u1ee7a CMO<\/strong><\/span><\/h2>\n
4.1 Hi\u1ec3u Bi\u1ebft V\u1ec1 Marketing v\u00e0 L\u0129nh V\u1ef1c T\u00e0i Ch\u00ednh<\/strong><\/span><\/h3>\n
4.2 K\u1ef9 N\u0103ng Giao Ti\u1ebfp Th\u00e0nh Th\u1ea1o<\/strong><\/span><\/h3>\n
4.3 N\u0103ng L\u1ef1c Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u v\u00e0 Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng<\/strong><\/span><\/h3>\n
4.4 T\u01b0 Duy S\u00e1ng T\u1ea1o v\u00e0 N\u0103ng L\u1ef1c L\u00e3nh \u0110\u1ea1o<\/strong><\/span><\/h3>\n
4.5 T\u1ed1 Ch\u1ea5t C\u00e1 Nh\u00e2n<\/strong><\/span><\/h3>\n
5. M\u1ee9c L\u01b0\u01a1ng C\u1ee7a CMO<\/strong><\/span><\/h2>\n
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6. L\u1ed9 Tr\u00ecnh Ph\u00e1t Tri\u1ec3n Ngh\u1ec1 Nghi\u1ec7p C\u1ee7a CMO<\/strong><\/span><\/h2>\n
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7. Ph\u00e2n Bi\u1ec7t CMO V\u1edbi CEO, CFO, CPO, CCO V\u00e0 CHRO<\/strong><\/span><\/h2>\n