{"id":43094,"date":"2025-02-12T14:00:05","date_gmt":"2025-02-12T07:00:05","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=43094"},"modified":"2025-02-12T15:44:19","modified_gmt":"2025-02-12T08:44:19","slug":"account-manager-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/account-manager-la-gi\/","title":{"rendered":"Account Manager L\u00e0 G\u00ec? C\u1eadp Nh\u1eadt Th\u00f4ng Tin Account Manager 2025"},"content":{"rendered":"\n<div class=\"kk-star-ratings\n     kksr-valign-top     kksr-align-left    \"\n    data-payload=\"{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;43094&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;count&quot;:&quot;0&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.5&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 post&quot;,&quot;legend&quot;:&quot;4.5\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;width&quot;:&quot;119&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 119px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 post<\/span>\n    <\/div>\n<\/div>\n<p><strong><em>Account Manager l\u00e0 g\u00ec<\/em><\/strong><em> ch\u1eafc h\u1eb3n l\u00e0 b\u0103n kho\u0103n c\u1ee7a c\u00e1c b\u1ea1n tr\u1ebb m\u1edbi t\u00ecm hi\u1ec3u v\u1ec1 ng\u00e0nh Marketing. V\u1eady Account Manager c\u00f3 m\u1ee9c l\u01b0\u01a1ng bao nhi\u00eau? C\u00f4ng vi\u1ec7c n\u00e0y y\u00eau c\u1ea7u t\u1ed1 ch\u1ea5t n\u00e0o? \u0110\u1ec3 tr\u1edf th\u00e0nh Account Manager b\u1ea1n c\u1ea7n t\u1ed1 ch\u1ea5t v\u00e0 k\u1ef9 n\u0103ng g\u00ec?<\/em><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Account_Manager_La_Gi\">1. Account Manager L\u00e0 G\u00ec?<\/a><\/li><li><a href=\"#2_Vai_Tro_Cua_Account_Manager_Trong_Doanh_Nghiep\">2. Vai Tr\u00f2 C\u1ee7a Account Manager Trong Doanh Nghi\u1ec7p<\/a><ul><li><a href=\"#21_Gop_Phan_Tang_Doanh_Thu_Cho_Doanh_Nghiep\">2.1 G\u00f3p Ph\u1ea7n T\u0103ng Doanh Thu Cho Doanh Nghi\u1ec7p<\/a><\/li><li><a href=\"#22_Lam_Hai_Long_Khach_Hang\">2.2 L\u00e0m H\u00e0i L\u00f2ng Kh\u00e1ch H\u00e0ng<\/a><\/li><li><a href=\"#23_Hop_Tac_Voi_Cac_Bo_Phan_Khac_De_Trien_Khai_Du_An\">2.3 H\u1ee3p T\u00e1c V\u1edbi C\u00e1c B\u1ed9 Ph\u1eadn Kh\u00e1c \u0110\u1ec3 Tri\u1ec3n Khai D\u1ef1 \u00c1n<\/a><\/li><li><a href=\"#24_Tang_Uy_Tin_Cho_Doanh_Nghiep\">2.4 T\u0103ng Uy T\u00edn Cho Doanh Nghi\u1ec7p<\/a><\/li><\/ul><\/li><li><a href=\"#3_Cong_Viec_Cua_Account_Manager_La_Gi\">3. C\u00f4ng Vi\u1ec7c C\u1ee7a Account Manager L\u00e0 G\u00ec?<\/a><ul><li><a href=\"#31_Tim_Kiem_Khach_Hang_Cho_Doanh_Nghiep\">3.1 T\u00ecm Ki\u1ebfm Kh\u00e1ch H\u00e0ng Cho Doanh Nghi\u1ec7p<\/a><\/li><li><a href=\"#32_Quan_Ly_Bo_Phan_Account_Trong_Doanh_Nghiep\">3.2 Qu\u1ea3n L\u00fd B\u1ed9 Ph\u1eadn Account Trong Doanh Nghi\u1ec7p<\/a><\/li><li><a href=\"#33_Kiem_Soat_Cac_Chi_Phi_Phat_Sinh\">3.3 Ki\u1ec3m So\u00e1t C\u00e1c Chi Ph\u00ed Ph\u00e1t Sinh<\/a><\/li><li><a href=\"#34_Truyen_Dat_Thong_Tin_Cho_Cac_Bo_Phan_Lien_Quan\">3.4 Truy\u1ec1n \u0110\u1ea1t Th\u00f4ng Tin Cho C\u00e1c B\u1ed9 Ph\u1eadn Li\u00ean Quan<\/a><\/li><li><a href=\"#35_Theo_Doi_Bao_Cao_So_Lieu_Chiu_Trach_Nhiem_Ve_KPI_Bo_Phan_Account\">3.5 Theo D\u00f5i, B\u00e1o C\u00e1o S\u1ed1 Li\u1ec7u, Ch\u1ecbu Tr\u00e1ch Nhi\u1ec7m V\u1ec1 KPI B\u1ed9 Ph\u1eadn Account<\/a><\/li><\/ul><\/li><li><a href=\"#4_To_Chat_Ky_Nang_Can_Co_Cua_Account_Manager\">4. T\u1ed1 Ch\u1ea5t, K\u1ef9 N\u0103ng C\u1ea7n C\u00f3 C\u1ee7a Account Manager<\/a><ul><li><a href=\"#41_Nam_ro_kien_thuc_Marketing\">4.1 N\u1eafm r\u00f5 ki\u1ebfn th\u1ee9c Marketing<\/a><\/li><li><a href=\"#42_Ky_Nang_Giao_Tiep_Tot_Ung_Xu_Thong_Minh\">4.2 K\u1ef9 N\u0103ng Giao Ti\u1ebfp T\u1ed1t, \u1ee8ng X\u1eed Th\u00f4ng Minh<\/a><\/li><li><a href=\"#43_Khong_Ngai_Thu_Thach\">4.3 Kh\u00f4ng Ng\u1ea1i Th\u1eed Th\u00e1ch<\/a><\/li><li><a href=\"#44_Kha_Nang_Quan_Sat_Phan_Tich_Tot\">4.4 Kh\u1ea3 N\u0103ng Quan S\u00e1t, Ph\u00e2n T\u00edch T\u1ed1t<\/a><\/li><li><a href=\"#45_Tu_Duy_Sang_Tao\">4.5 T\u01b0 Duy S\u00e1ng T\u1ea1o<\/a><\/li><li><a href=\"#46_Ky_Nang_Quan_Ly_Giam_Sat\">4.6 K\u1ef9 N\u0103ng Qu\u1ea3n L\u00fd, Gi\u00e1m S\u00e1t<\/a><\/li><li><a href=\"#47_Tao_Duoc_Long_Tin_Voi_Moi_Nguoi\">4.7 T\u1ea1o \u0110\u01b0\u1ee3c L\u00f2ng Tin V\u1edbi M\u1ecdi Ng\u01b0\u1eddi<\/a><\/li><\/ul><\/li><li><a href=\"#5_Muc_Luong_Cua_Account_Manager\">5. M\u1ee9c L\u01b0\u01a1ng C\u1ee7a Account Manager<\/a><\/li><li><a href=\"#6_Co_Hoi_Va_Thach_Thuc_Doi_Voi_Account_Manager\">6. C\u01a1 H\u1ed9i V\u00e0 Th\u00e1ch Th\u1ee9c \u0110\u1ed1i V\u1edbi Account Manager<\/a><ul><li><a href=\"#61_Co_Hoi\">6.1 C\u01a1 H\u1ed9i<\/a><\/li><li><a href=\"#62_Thach_Thuc\">6.2 Th\u00e1ch Th\u1ee9c<\/a><\/li><\/ul><\/li><li><a href=\"#7_Cac_Chi_So_KPI_Pho_Bien_Cho_Vi_Tri_Account_Manager\">7. C\u00e1c Ch\u1ec9 S\u1ed1 KPI Ph\u1ed5 Bi\u1ebfn Cho V\u1ecb Tr\u00ed Account Manager<\/a><ul><li><a href=\"#71_Gia_Tri_Vong_Doi_Khach_Hang_Customer_Lifetime_Value_8211_CLV\">7.1. Gi\u00e1 Tr\u1ecb V\u00f2ng \u0110\u1eddi Kh\u00e1ch H\u00e0ng (Customer Lifetime Value &#8211; CLV)<\/a><\/li><li><a href=\"#72_Thoi_Gian_Phan_Hoi_Khach_Hang_Trung_Binh\">7.2. Th\u1eddi Gian Ph\u1ea3n H\u1ed3i Kh\u00e1ch H\u00e0ng Trung B\u00ecnh<\/a><\/li><li><a href=\"#73_Chi_So_Hai_Long_Cua_Khach_Hang_Net_Promoter_Score_8211_NPS\">7.3. Ch\u1ec9 S\u1ed1 H\u00e0i L\u00f2ng C\u1ee7a Kh\u00e1ch H\u00e0ng (Net Promoter Score &#8211; NPS)<\/a><\/li><li><a href=\"#74_So_Luong_Va_Ti_Le_Khach_Hang_Tiep_Tuc_Su_Dung_San_Pham_Returning_Customer_Rate\">7.4. S\u1ed1 L\u01b0\u1ee3ng V\u00e0 T\u1ec9 L\u1ec7 Kh\u00e1ch H\u00e0ng Ti\u1ebfp T\u1ee5c S\u1eed D\u1ee5ng S\u1ea3n Ph\u1ea9m (Returning Customer Rate)<\/a><\/li><li><a href=\"#75_So_Luong_Khach_Hang_Trung_Binh_Tren_Mot_Account_Manager\">7.5. S\u1ed1 L\u01b0\u1ee3ng Kh\u00e1ch H\u00e0ng Trung B\u00ecnh Tr\u00ean M\u1ed9t Account Manager<\/a><\/li><\/ul><\/li><li><a href=\"#8_Phan_Biet_Account_Manager_Va_Sale_Manager\">8. Ph\u00e2n Bi\u1ec7t Account Manager V\u00e0 Sale Manager<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Account_Manager_La_Gi\"><strong>1. Account Manager L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n<p>Account l\u00e0 ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n nhi\u1ec7m v\u1ee5 k\u1ebft n\u1ed1i, duy tr\u00ec m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. \u0110\u1ec3 l\u00e0m t\u1ed1t vi\u1ec7c n\u00e0y, h\u1ecd s\u1ebd ph\u1ea3i trao \u0111\u1ed5i, n\u1eafm b\u1eaft nhu c\u1ea7u kh\u00e1ch h\u00e0ng r\u1ed3i truy\u1ec1n \u0111\u1ea1t l\u1ea1i \u0111\u1ec3 ph\u00eda doanh nghi\u1ec7p chu\u1ea9n b\u1ecb ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p. Account th\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c Agency. Nh\u00e2n s\u1ef1 thu\u1ed9c b\u1ed9 ph\u1eadn Account c\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c \u0111a d\u1ea1ng trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau nh\u01b0 marketing, t\u00e0i ch\u00ednh, kinh doanh, qu\u1ea3n tr\u1ecb,&#8230;<\/p>\n<figure id=\"attachment_90160\" aria-describedby=\"caption-attachment-90160\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-90160 size-full\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/03\/Vi-tri-Account-Manager-La-Gi.jpg\" alt=\"account manager l\u00e0 g\u00ec\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/03\/Vi-tri-Account-Manager-La-Gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/03\/Vi-tri-Account-Manager-La-Gi-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/03\/Vi-tri-Account-Manager-La-Gi-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/03\/Vi-tri-Account-Manager-La-Gi-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-90160\" class=\"wp-caption-text\"><center>V\u1ecb tr\u00ed Account Manager L\u00e0 G\u00ec?<\/center><\/figcaption><\/figure>\n<p>V\u1eady<a rel=\"nofollow\" href=\"https:\/\/en.wikipedia.org\/wiki\/Account_manager\"> <strong>Account Manager l\u00e0 g\u00ec<\/strong><\/a>? Account Manager l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 b\u1ed9 ph\u1eadn Account trong doanh nghi\u1ec7p. Tr\u00e1ch nhi\u1ec7m c\u1ee7a h\u1ecd theo \u0111\u00f3 c\u0169ng cao h\u01a1n, ch\u1ee7 y\u1ebfu li\u00ean quan \u0111\u1ebfn vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t.<\/p>\n<p>T\u1ea1i m\u1ed9t s\u1ed1 \u0111\u01a1n v\u1ecb, Account Manager c\u0169ng tham gia v\u00e0o qu\u00e1 tr\u00ecnh h\u1ed7 tr\u1ee3 kinh doanh, x\u1eed l\u00fd khi\u1ebfu n\u1ea1i, \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a b\u1ed9 ph\u1eadn Account n\u00f3i ri\u00eang c\u0169ng nh\u01b0 doanh nghi\u1ec7p n\u00f3i chung.<\/p>\n<p><strong>Xem th\u00eam:<\/strong><a href=\"https:\/\/jobsgo.vn\/blog\/account-la-gi\/\"> <strong>Account l\u00e0 g\u00ec?<\/strong><\/a><\/p>\n<h2><span id=\"2_Vai_Tro_Cua_Account_Manager_Trong_Doanh_Nghiep\"><strong>2. Vai Tr\u00f2 C\u1ee7a Account Manager Trong Doanh Nghi\u1ec7p<\/strong><\/span><\/h2>\n<p>Trong doanh nghi\u1ec7p, Account Manager gi\u1eef nh\u1eefng vai tr\u00f2 quan tr\u1ecdng sau:<\/p>\n<h3><span id=\"21_Gop_Phan_Tang_Doanh_Thu_Cho_Doanh_Nghiep\"><strong>2.1 G\u00f3p Ph\u1ea7n T\u0103ng Doanh Thu Cho Doanh Nghi\u1ec7p<\/strong><\/span><\/h3>\n<p>Account Manager \u0111\u00f3ng vai tr\u00f2 ch\u1ee7 ch\u1ed1t trong vi\u1ec7c t\u0103ng tr\u01b0\u1edfng doanh thu b\u1eb1ng c\u00e1ch khai th\u00e1c ti\u1ec1m n\u0103ng t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 m\u1edf r\u1ed9ng quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi. H\u1ecd hi\u1ec3u r\u00f5 nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng v\u00e0 t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3, nh\u01b0 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p b\u00e1n ch\u00e9o (cross-selling) ho\u1eb7c b\u00e1n th\u00eam (up-selling). \u0110\u1ed3ng th\u1eddi, h\u1ecd c\u0169ng \u0111\u00f3ng g\u00f3p v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i kinh doanh m\u1edbi, \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu. M\u1ed9t Account Manager gi\u1ecfi kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh thu m\u00e0 c\u00f2n gia t\u0103ng gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i t\u1eeb c\u00e1c m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span id=\"22_Lam_Hai_Long_Khach_Hang\"><strong>2.2 L\u00e0m H\u00e0i L\u00f2ng Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h3>\n<p>Account Manager l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp t\u01b0\u01a1ng t\u00e1c v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n qua vi\u1ec7c l\u1eafng nghe \u00fd ki\u1ebfn, gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi cam k\u1ebft \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang h\u1ea1n. S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 gi\u00fap duy tr\u00ec h\u1ee3p \u0111\u1ed3ng m\u00e0 c\u00f2n t\u1ea1o ra c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh v\u00e0 thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua s\u1ef1 gi\u1edbi thi\u1ec7u.<\/p>\n<h3><span id=\"23_Hop_Tac_Voi_Cac_Bo_Phan_Khac_De_Trien_Khai_Du_An\"><strong>2.3 H\u1ee3p T\u00e1c V\u1edbi C\u00e1c B\u1ed9 Ph\u1eadn Kh\u00e1c \u0110\u1ec3 Tri\u1ec3n Khai D\u1ef1 \u00c1n<\/strong><\/span><\/h3>\n<p>M\u1ed9t Account Manager kh\u00f4ng th\u1ec3 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ed9c l\u1eadp m\u00e0 c\u1ea7n ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nh\u01b0 marketing, sales, v\u1eadn h\u00e0nh v\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ec3 tri\u1ec3n khai c\u00e1c d\u1ef1 \u00e1n m\u1ed9t c\u00e1ch su\u00f4n s\u1ebb. H\u1ecd ch\u1ecbu tr\u00e1ch nhi\u1ec7m truy\u1ec1n \u0111\u1ea1t ch\u00ednh x\u00e1c c\u00e1c y\u00eau c\u1ea7u t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng \u0111\u1ebfn \u0111\u1ed9i ng\u0169 n\u1ed9i b\u1ed9 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi nhi\u1ec7m v\u1ee5 \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang ti\u1ebfn \u0111\u1ed9 v\u00e0 ti\u00eau chu\u1ea9n. Vi\u1ec7c ph\u1ed1i h\u1ee3p hi\u1ec7u qu\u1ea3 kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh l\u00e0m vi\u1ec7c m\u00e0 c\u00f2n gi\u1ea3m thi\u1ec3u r\u1ee7i ro v\u00e0 xung \u0111\u1ed9t, t\u1eeb \u0111\u00f3 n\u00e2ng cao hi\u1ec7u su\u1ea5t chung c\u1ee7a c\u1ea3 \u0111\u1ed9i ng\u0169.<\/p>\n<h3><span id=\"24_Tang_Uy_Tin_Cho_Doanh_Nghiep\"><strong>2.4 T\u0103ng Uy T\u00edn Cho Doanh Nghi\u1ec7p<\/strong><\/span><\/h3>\n<p>Account Manager ch\u00ednh l\u00e0 \u0111\u1ea1i di\u1ec7n c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng, v\u00e0 c\u00e1ch h\u1ecd l\u00e0m vi\u1ec7c s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1ch kh\u00e1ch h\u00e0ng nh\u00ecn nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t Account Manager t\u1eadn t\u00e2m, chuy\u00ean nghi\u1ec7p, v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ebd t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c, gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1eefng ch\u1eafc. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0m t\u0103ng uy t\u00edn c\u1ee7a c\u00e1 nh\u00e2n h\u1ecd m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n c\u1ee7ng c\u1ed1 danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng. S\u1ef1 t\u00edn nhi\u1ec7m t\u1eeb kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i v\u00e0 c\u1ea1nh tranh m\u1ea1nh m\u1ebd.<\/p>\n<h2><span id=\"3_Cong_Viec_Cua_Account_Manager_La_Gi\"><strong>3. C\u00f4ng Vi\u1ec7c C\u1ee7a Account Manager L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n<p><strong>Account manager l\u00e0 l\u00e0m g\u00ec?<\/strong> C\u00f4ng vi\u1ec7c c\u1ee7a Account Manager t\u1ea1i doanh nghi\u1ec7p \u0111\u01b0\u1ee3c chia th\u00e0nh 5 nh\u00f3m nhi\u1ec7m v\u1ee5 c\u01a1 b\u1ea3n sau:<\/p>\n<figure id=\"attachment_90159\" aria-describedby=\"caption-attachment-90159\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-90159 size-full\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/03\/Cong-Viec-Cua-Account-Manager-La-Gi.jpg\" alt=\"account manager l\u00e0 l\u00e0m g\u00ec\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/03\/Cong-Viec-Cua-Account-Manager-La-Gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/03\/Cong-Viec-Cua-Account-Manager-La-Gi-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/03\/Cong-Viec-Cua-Account-Manager-La-Gi-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/03\/Cong-Viec-Cua-Account-Manager-La-Gi-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-90159\" class=\"wp-caption-text\"><center>C\u00f4ng Vi\u1ec7c C\u1ee7a Account Manager L\u00e0 G\u00ec?<\/center><\/figcaption><\/figure>\n<h3><span id=\"31_Tim_Kiem_Khach_Hang_Cho_Doanh_Nghiep\"><strong>3.1 T\u00ecm Ki\u1ebfm Kh\u00e1ch H\u00e0ng Cho Doanh Nghi\u1ec7p<\/strong><\/span><\/h3>\n<p>T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng l\u00e0 nhi\u1ec7m v\u1ee5 \u0111\u1ea7u ti\u00ean v\u00e0 c\u1ed1t l\u00f5i c\u1ee7a Account Manager. H\u1ecd c\u1ea7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 hi\u1ec3u r\u00f5 xu h\u01b0\u1edbng, nhu c\u1ea7u v\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i. Sau \u0111\u00f3, h\u1ecd s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn, nh\u01b0 networking, tham d\u1ef1 s\u1ef1 ki\u1ec7n, ho\u1eb7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 s\u1ed1 (LinkedIn, email marketing) \u0111\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u00ed d\u1ee5, trong ng\u00e0nh qu\u1ea3ng c\u00e1o, Account Manager c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi n\u1ed5i v\u00e0 \u0111\u1ec1 xu\u1ea5t k\u1ebf ho\u1ea1ch marketing ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd. Vi\u1ec7c t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng l\u00f2ng tin \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c l\u00e2u d\u00e0i.<\/p>\n<h3><span id=\"32_Quan_Ly_Bo_Phan_Account_Trong_Doanh_Nghiep\"><strong>3.2 Qu\u1ea3n L\u00fd B\u1ed9 Ph\u1eadn Account Trong Doanh Nghi\u1ec7p<\/strong><\/span><\/h3>\n<p>B\u00ean c\u1ea1nh vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, Account Manager c\u00f2n ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd m\u1ed9t \u0111\u1ed9i ng\u0169 account. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5, thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau v\u00e0 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean. V\u00ed d\u1ee5, trong m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o l\u1edbn, Account Manager s\u1ebd ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5 cho t\u1eebng th\u00e0nh vi\u00ean, nh\u01b0 m\u1ed9t ng\u01b0\u1eddi ph\u1ee5 tr\u00e1ch giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi kh\u00e1c \u0111\u1ea3m b\u1ea3o ti\u1ebfn \u0111\u1ed9 s\u00e1ng t\u1ea1o n\u1ed9i dung. H\u1ecd c\u0169ng c\u1ea7n gi\u00e1m s\u00e1t c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 h\u1ed7 tr\u1ee3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u1ee9 di\u1ec5n ra \u0111\u00fang k\u1ebf ho\u1ea1ch. Vai tr\u00f2 qu\u1ea3n l\u00fd n\u00e0y \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o v\u00e0 t\u1ed5 ch\u1ee9c xu\u1ea5t s\u1eafc \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c c\u1ee7a \u0111\u1ed9i nh\u00f3m.<\/p>\n<h3><span id=\"33_Kiem_Soat_Cac_Chi_Phi_Phat_Sinh\"><strong>3.3 Ki\u1ec3m So\u00e1t C\u00e1c Chi Ph\u00ed Ph\u00e1t Sinh<\/strong><\/span><\/h3>\n<p>Trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai d\u1ef1 \u00e1n, c\u00e1c chi ph\u00ed ph\u00e1t sinh l\u00e0 kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi, v\u00e0 Account Manager ph\u1ea3i ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u00fang n\u1eb1m trong ng\u00e2n s\u00e1ch. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi h\u1ecd c\u1ea7n l\u00ean k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh r\u00f5 r\u00e0ng t\u1eeb \u0111\u1ea7u, li\u00ean t\u1ee5c theo d\u00f5i c\u00e1c kho\u1ea3n chi v\u00e0 \u0111\u01b0a ra c\u00e1c bi\u1ec7n ph\u00e1p t\u1ed1i \u01b0u h\u00f3a khi c\u1ea7n thi\u1ebft. V\u00ed d\u1ee5, khi tri\u1ec3n khai m\u1ed9t s\u1ef1 ki\u1ec7n, n\u1ebfu chi ph\u00ed thu\u00ea \u0111\u1ecba \u0111i\u1ec3m v\u01b0\u1ee3t qu\u00e1 d\u1ef1 ki\u1ebfn, Account Manager c\u1ea7n nhanh ch\u00f3ng t\u00ecm c\u00e1c gi\u1ea3i ph\u00e1p thay th\u1ebf nh\u01b0 \u0111\u00e0m ph\u00e1n l\u1ea1i gi\u00e1 ho\u1eb7c t\u00ecm \u0111\u1ecba \u0111i\u1ec3m kh\u00e1c ph\u00f9 h\u1ee3p h\u01a1n. Ki\u1ec3m so\u00e1t chi ph\u00ed kh\u00f4ng ch\u1ec9 gi\u00fap gi\u1ea3m \u00e1p l\u1ef1c t\u00e0i ch\u00ednh m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/p>\n<h3><span id=\"34_Truyen_Dat_Thong_Tin_Cho_Cac_Bo_Phan_Lien_Quan\"><strong>3.4 Truy\u1ec1n \u0110\u1ea1t Th\u00f4ng Tin Cho C\u00e1c B\u1ed9 Ph\u1eadn Li\u00ean Quan<\/strong><\/span><\/h3>\n<p>M\u1ed9t trong nh\u1eefng vai tr\u00f2 quan tr\u1ecdng nh\u1ea5t c\u1ee7a Account Manager l\u00e0 l\u00e0m c\u1ea7u n\u1ed1i gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn n\u1ed9i b\u1ed9 trong doanh nghi\u1ec7p. H\u1ecd ph\u1ea3i truy\u1ec1n \u0111\u1ea1t ch\u00ednh x\u00e1c y\u00eau c\u1ea7u, m\u1ee5c ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ebfn c\u00e1c \u0111\u1ed9i ng\u0169 li\u00ean quan nh\u01b0 marketing, sales, s\u1ea3n xu\u1ea5t, ho\u1eb7c logistics. V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng y\u00eau c\u1ea7u thi\u1ebft k\u1ebf m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o nh\u1eafm \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ebb em, Account Manager c\u1ea7n cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin, t\u1eeb \u00fd t\u01b0\u1edfng \u0111\u1ebfn c\u00e1c ti\u00eau ch\u00ed c\u1ee5 th\u1ec3, \u0111\u1ec3 \u0111\u1ed9i s\u00e1ng t\u1ea1o hi\u1ec3u r\u00f5 v\u00e0 th\u1ef1c hi\u1ec7n. Vai tr\u00f2 n\u00e0y \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng giao ti\u1ebfp xu\u1ea5t s\u1eafc, s\u1ef1 ch\u00ednh x\u00e1c v\u00e0 m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c b\u1ed9 ph\u1eadn ph\u1ed1i h\u1ee3p nh\u1ecbp nh\u00e0ng.<\/p>\n<h3><span id=\"35_Theo_Doi_Bao_Cao_So_Lieu_Chiu_Trach_Nhiem_Ve_KPI_Bo_Phan_Account\"><strong>3.5 Theo D\u00f5i, B\u00e1o C\u00e1o S\u1ed1 Li\u1ec7u, Ch\u1ecbu Tr\u00e1ch Nhi\u1ec7m V\u1ec1 KPI B\u1ed9 Ph\u1eadn Account<\/strong><\/span><\/h3>\n<p>Account Manager ch\u1ecbu tr\u00e1ch nhi\u1ec7m theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a b\u1ed9 ph\u1eadn account th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 KPI (Key Performance Indicators). H\u1ecd c\u1ea7n thu th\u1eadp, ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u t\u1eeb c\u00e1c d\u1ef1 \u00e1n \u0111ang th\u1ef1c hi\u1ec7n \u0111\u1ec3 b\u00e1o c\u00e1o l\u00ean c\u1ea5p tr\u00ean v\u00e0 kh\u00e1ch h\u00e0ng. Ch\u1eb3ng h\u1ea1n, trong l\u0129nh v\u1ef1c ph\u1ea7n m\u1ec1m, KPI c\u00f3 th\u1ec3 l\u00e0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, ho\u1eb7c th\u1eddi gian tri\u1ec3n khai d\u1ef1 \u00e1n. D\u1ef1a v\u00e0o s\u1ed1 li\u1ec7u, Account Manager s\u1ebd \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c, \u0111\u01b0a ra c\u00e1c \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch c\u1ea3i ti\u1ebfn. Vi\u1ec7c \u0111\u1ea3m b\u1ea3o \u0111\u1ea1t KPI kh\u00f4ng ch\u1ec9 th\u1ec3 hi\u1ec7n n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n m\u00e0 c\u00f2n l\u00e0 cam k\u1ebft v\u1edbi doanh nghi\u1ec7p v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c.<\/p>\n<h2><span id=\"4_To_Chat_Ky_Nang_Can_Co_Cua_Account_Manager\"><strong>4. T\u1ed1 Ch\u1ea5t, K\u1ef9 N\u0103ng C\u1ea7n C\u00f3 C\u1ee7a Account Manager<\/strong><\/span><\/h2>\n<p>Tr\u1edf th\u00e0nh m\u1ed9t Account Manager gi\u1ecfi \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n s\u1edf h\u1eefu nh\u1eefng t\u1ed1 ch\u1ea5t, k\u1ef9 n\u0103ng sau:<\/p>\n<h3><span id=\"41_Nam_ro_kien_thuc_Marketing\"><strong>4.1 N\u1eafm r\u00f5 ki\u1ebfn th\u1ee9c Marketing<\/strong><\/span><\/h3>\n<p>Account Manager l\u00e0 ng\u01b0\u1eddi l\u00ean k\u1ebf ho\u1ea1ch, th\u01b0\u1eddng xuy\u00ean theo d\u00f5i \u0111\u1ec3 h\u1ed7 tr\u1ee3 \u0111\u1ed9i Creative ph\u00e1t tri\u1ec3n nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o ph\u00f9 h\u1ee3p v\u1edbi y\u00eau c\u1ea7u kh\u00e1ch h\u00e0ng. Mu\u1ed1n \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u01b0a ra nh\u1eefng nh\u1eadn \u0111\u1ecbnh chu\u1ea9n x\u00e1c, Account Manager c\u1ea7n n\u1eafm r\u00f5 c\u00e1c ki\u1ebfn th\u1ee9c v\u1ec1 Marketing t\u1eeb c\u01a1 b\u1ea3n \u0111\u1ebfn chuy\u00ean s\u00e2u.<\/p>\n<p>Hi\u1ec7n nay, h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty khi tuy\u1ec3n d\u1ee5ng Account Manager \u0111\u1ec1u \u0111\u01b0a ra y\u00eau c\u1ea7u nh\u01b0: T\u1ed1t nghi\u1ec7p kh\u00f3a Marketing ho\u1eb7c qu\u1ea3n tr\u1ecb kinh doanh. Nh\u01b0ng n\u1ebfu b\u1ea1n h\u1ecdc tr\u00e1i ng\u00e0nh c\u0169ng kh\u00f4ng sao b\u1edfi b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng g\u00f3p \u00fd theo g\u00f3c nh\u00ecn m\u1edbi \u0111\u1ec3 \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o n\u1eafm b\u1eaft nhanh ch\u00f3ng h\u01a1n.<\/p>\n<h3><span id=\"42_Ky_Nang_Giao_Tiep_Tot_Ung_Xu_Thong_Minh\"><strong>4.2 K\u1ef9 N\u0103ng Giao Ti\u1ebfp T\u1ed1t, \u1ee8ng X\u1eed Th\u00f4ng Minh<\/strong><\/span><\/h3>\n<p>Account Manager l\u00e0 c\u1ea7u n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi \u0111\u1ed9i ng\u0169 s\u00e1ng t\u1ea1o. Do \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng giao ti\u1ebfp th\u1eadt kh\u00e9o l\u00e9o \u0111\u1ec3 c\u00e2n b\u1eb1ng 2 b\u00ean v\u00e0 k\u1ebft n\u1ed1i h\u1ecd. Trong m\u1ed9t s\u1ed1 t\u00ecnh hu\u1ed1ng nh\u1ea5t \u0111\u1ecbnh, giao ti\u1ebfp m\u1ec1m m\u1ecfng s\u1ebd gi\u00fap Account Manager th\u00fac \u0111\u1ea9y \u0111\u1ed9i ng\u0169 Creative ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n, h\u00e3y gi\u1eef s\u1ef1 c\u1ee9ng r\u1eafn trong \u0111\u00e0m ph\u00e1n s\u1ebd t\u1ea1o s\u1ee9c thuy\u1ebft ph\u1ee5c t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng,..<\/p>\n<p>Account Manager s\u1ebd l\u00e0 ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a to\u00e0n b\u1ed9 team khi d\u1ef1 \u00e1n \u0111\u01b0\u1ee3c tri\u1ec3n khai. Sau \u0111\u00f3 b\u1ea1n s\u1ebd \u0111\u01b0a ra nh\u1eefng bi\u1ec7n ph\u00e1p kh\u1eafc ph\u1ee5c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u1ef1c hi\u1ec7n d\u1ef1 \u00e1n \u0111\u00fang v\u1edbi y\u00eau c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1ea5t c\u1ea3 qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u1ec1u c\u1ea7n \u0111\u1ebfn kh\u1ea3 n\u0103ng giao ti\u1ebfp t\u1ed1t c\u1ee7a ng\u01b0\u1eddi l\u00e0m Account Manager.<\/p>\n<figure id=\"attachment_90158\" aria-describedby=\"caption-attachment-90158\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-90158 size-full\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/03\/To-Chat-Ky-Nang-Can-Co-Cua-Account-Manager.jpg\" alt=\"business account manager la g\u00ec\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/03\/To-Chat-Ky-Nang-Can-Co-Cua-Account-Manager.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/03\/To-Chat-Ky-Nang-Can-Co-Cua-Account-Manager-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/03\/To-Chat-Ky-Nang-Can-Co-Cua-Account-Manager-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/03\/To-Chat-Ky-Nang-Can-Co-Cua-Account-Manager-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-90158\" class=\"wp-caption-text\"><center>T\u1ed1 Ch\u1ea5t, K\u1ef9 N\u0103ng C\u1ea7n C\u00f3 C\u1ee7a Account Manager<\/center><\/figcaption><\/figure>\n<h3><span id=\"43_Khong_Ngai_Thu_Thach\"><strong>4.3 Kh\u00f4ng Ng\u1ea1i Th\u1eed Th\u00e1ch<\/strong><\/span><\/h3>\n<p>M\u1ed9t Account Manager lu\u00f4n d\u00e1m \u0111\u01b0\u01a1ng \u0111\u1ea7u v\u1edbi nh\u1eefng th\u1eed th\u00e1ch kh\u00f3 kh\u0103n trong c\u00f4ng vi\u1ec7c. B\u1ea1n c\u1ea7n th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt xu h\u01b0\u1edbng, t\u00edch l\u0169y kinh nghi\u1ec7m \u0111\u1ec3 n\u00e2ng cao k\u1ef9 n\u0103ng cho b\u1ea3n th\u00e2n. T\u1eeb \u0111\u00f3, Account Manager c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea1t th\u00e0nh t\u00edch t\u1ed1t.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, ki\u1ebfn th\u1ee9c v\u00e0 kinh nghi\u1ec7m m\u00e0 Account Manager c\u00f3 s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 \u0111\u1ed9i ng\u0169 tri\u1ec3n khai d\u1ef1 \u00e1n. Nh\u1edd v\u1eady m\u00e0 m\u1ecdi th\u1eed th\u00e1ch b\u1ea1n \u0111\u1ec1u kh\u00f4ng ng\u1ea7n ng\u1ea1i v\u00ec lu\u00f4n c\u00f3 ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh b\u00ean c\u1ea1nh \u0111\u1ec3 ph\u00e1t tri\u1ec3n d\u1ef1 \u00e1n.<\/p>\n<h3><span id=\"44_Kha_Nang_Quan_Sat_Phan_Tich_Tot\"><strong>4.4 Kh\u1ea3 N\u0103ng Quan S\u00e1t, Ph\u00e2n T\u00edch T\u1ed1t<\/strong><\/span><\/h3>\n<p>Account Manager c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng quan s\u00e1t t\u1ed5ng th\u1ec3 m\u1ecdi v\u1ea5n \u0111\u1ec1 c\u1ee7a d\u1ef1 \u00e1n \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3. T\u1eeb \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 \u0111\u00e0m ph\u00e1n, th\u1ecfa thu\u1eadn v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng.<\/p>\n<p>Tr\u01b0\u1edbc m\u1ed7i d\u1ef1 \u00e1n, Account Manager c\u1ea7n ph\u00e2n t\u00edch c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0: \u0110i\u1ec3m m\u1ea1nh c\u1ee7a \u0111\u1ed9i ng\u0169 Account trong c\u00f4ng ty l\u00e0 g\u00ec? Th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i theo xu h\u01b0\u1edbng n\u00e0o? \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u00f3 nh\u1eefng b\u01b0\u1edbc \u0111i ra sao? M\u1ed9t Account Manager c\u1ea7n quan s\u00e1t v\u00e0 t\u1ed5ng h\u1ee3p m\u1ecdi th\u00f4ng tin quan tr\u1ecdng s\u1ebd gi\u00fap qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c chuy\u00ean s\u00e2u v\u00e0 chu\u1ea9n x\u00e1c nh\u1ea5t. T\u1eeb \u0111\u00f3 s\u1ebd h\u1ea1n ch\u1ebf r\u1ee7i ro, t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 ph\u00e1t tri\u1ec3n mang v\u1ec1 doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cho c\u00f4ng ty.<\/p>\n<h3><span id=\"45_Tu_Duy_Sang_Tao\"><strong>4.5 T\u01b0 Duy S\u00e1ng T\u1ea1o<\/strong><\/span><\/h3>\n<p>T\u01b0 duy s\u00e1ng t\u1ea1o l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap Account Manager gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 t\u00ecm ra nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng. H\u1ecd ph\u1ea3i lu\u00f4n t\u00ecm ki\u1ebfm c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn m\u1edbi, s\u00e1ng t\u1ea1o trong c\u00e1ch th\u1ee9c giao ti\u1ebfp, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch. V\u00ed d\u1ee5, n\u1ebfu kh\u00e1ch h\u00e0ng y\u00eau c\u1ea7u m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing nh\u01b0ng ng\u00e2n s\u00e1ch h\u1ea1n ch\u1ebf, Account Manager c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng c\u1ea7n chi qu\u00e1 nhi\u1ec1u ti\u1ec1n, nh\u01b0 t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i mi\u1ec5n ph\u00ed ho\u1eb7c t\u1ed5 ch\u1ee9c c\u00e1c chi\u1ebfn d\u1ecbch viral. T\u01b0 duy s\u00e1ng t\u1ea1o kh\u00f4ng ch\u1ec9 gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c m\u00e0 c\u00f2n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i cho kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n<h3><span id=\"46_Ky_Nang_Quan_Ly_Giam_Sat\"><strong>4.6 K\u1ef9 N\u0103ng Qu\u1ea3n L\u00fd, Gi\u00e1m S\u00e1t<\/strong><\/span><\/h3>\n<p>Account Manager c\u1ea7n ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd v\u00e0 gi\u00e1m s\u00e1t t\u1ed1t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n theo \u0111\u00fang k\u1ebf ho\u1ea1ch v\u00e0 \u0111\u1ea1t hi\u1ec7u qu\u1ea3. H\u1ecd ph\u1ea3i t\u1ed5 ch\u1ee9c c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan, theo d\u00f5i ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c, \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t v\u00e0 k\u1ecbp th\u1eddi x\u1eed l\u00fd c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u00e1t sinh. V\u00ed d\u1ee5, khi l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t nh\u00f3m thi\u1ebft k\u1ebf, Account Manager c\u1ea7n ph\u00e2n c\u00f4ng nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3 cho t\u1eebng ng\u01b0\u1eddi, \u0111\u1ea3m b\u1ea3o c\u00e1c c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh \u0111\u00fang h\u1ea1n v\u00e0 \u0111\u00fang y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. K\u1ef9 n\u0103ng gi\u00e1m s\u00e1t gi\u00fap h\u1ecd ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c v\u00e0 tr\u00e1nh c\u00e1c sai s\u00f3t, t\u1eeb \u0111\u00f3 t\u1ea1o ra nh\u1eefng k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span id=\"47_Tao_Duoc_Long_Tin_Voi_Moi_Nguoi\"><strong>4.7 T\u1ea1o \u0110\u01b0\u1ee3c L\u00f2ng Tin V\u1edbi M\u1ecdi Ng\u01b0\u1eddi<\/strong><\/span><\/h3>\n<p>M\u1ed9t Account Manager gi\u1ecfi ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 tin c\u1eady v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng nghi\u1ec7p v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c. L\u00f2ng tin l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t gi\u00fap h\u1ecd d\u1ec5 d\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c th\u1ecfa thu\u1eadn, gi\u1ea3i quy\u1ebft c\u00e1c xung \u0111\u1ed9t v\u00e0 th\u00fac \u0111\u1ea9y c\u00e1c d\u1ef1 \u00e1n th\u00e0nh c\u00f4ng. \u0110\u1ec3 t\u1ea1o d\u1ef1ng l\u00f2ng tin, Account Manager c\u1ea7n minh b\u1ea1ch trong giao ti\u1ebfp, cam k\u1ebft th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1c th\u1ecfa thu\u1eadn, v\u00e0 kh\u00f4ng ng\u1eebng mang l\u1ea1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, khi m\u1ed9t kh\u00e1ch h\u00e0ng g\u1eb7p v\u1ea5n \u0111\u1ec1 v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, Account Manager ph\u1ea3i nhanh ch\u00f3ng ph\u1ea3n h\u1ed3i v\u00e0 gi\u1ea3i quy\u1ebft th\u1ea5u \u0111\u00e1o, t\u1eeb \u0111\u00f3 c\u1ee7ng c\u1ed1 l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng, h\u1ecd s\u1ebd d\u1ec5 d\u00e0ng ti\u1ebfp t\u1ee5c h\u1ee3p t\u00e1c l\u00e2u d\u00e0i, gi\u00fap doanh nghi\u1ec7p duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h2><span id=\"5_Muc_Luong_Cua_Account_Manager\"><strong>5. M\u1ee9c L\u01b0\u01a1ng C\u1ee7a Account Manager<\/strong><\/span><\/h2>\n<p>M\u1ee9c l\u01b0\u01a1ng c\u1ee7a Account s\u1ebd c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t d\u1ef1a tr\u00ean kinh nghi\u1ec7m v\u00e0 tr\u00ecnh \u0111\u1ed9. Hi\u1ec7n nay, m\u1ee9c l\u01b0\u01a1ng trung b\u00ecnh c\u1ee7a v\u1ecb tr\u00ed Account Manager t\u1ea1i c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn dao \u0111\u1ed9ng t\u1eeb 15 &#8211; 25 tri\u1ec7u \u0111\u1ed3ng\/th\u00e1ng. C\u1ed1 g\u1eafng trau d\u1ed3i v\u00e0 n\u00e2ng c\u1ea5p b\u1ea3n th\u00e2n, b\u1ea1n c\u00f3 c\u00f3 h\u1ed9i tr\u1edf th\u00e0nh Account Director v\u1edbi m\u1ee9c thu nh\u1eadp kh\u00f4ng gi\u1edbi h\u1ea1n.<\/p>\n<h2><span id=\"6_Co_Hoi_Va_Thach_Thuc_Doi_Voi_Account_Manager\"><strong>6. C\u01a1 H\u1ed9i V\u00e0 Th\u00e1ch Th\u1ee9c \u0110\u1ed1i V\u1edbi Account Manager<\/strong><\/span><\/h2>\n<p>L\u00e0m Account Manager c\u00f3 nh\u1eefng c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c g\u00ec, h\u00e3y c\u00f9ng JobsGO t\u00ecm hi\u1ec3u b\u1ea1n nh\u00e9.<\/p>\n<h3><span id=\"61_Co_Hoi\"><strong>6.1 C\u01a1 H\u1ed9i<\/strong><\/span><\/h3>\n<ul>\n<li aria-level=\"1\">\u0110\u01b0\u1ee3c m\u1edf r\u1ed9ng m\u1ed1i quan h\u1ec7, \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng l\u1edbn v\u00e0 ti\u1ebfp thu nh\u1eefng ki\u1ebfn th\u1ee9c m\u1edbi.<\/li>\n<li aria-level=\"1\">Ph\u00e1t tri\u1ec3n \u0111a d\u1ea1ng c\u00e1c k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd trong qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng v\u00e0 k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng.<\/li>\n<li aria-level=\"1\">T\u00edch l\u0169y kinh nghi\u1ec7m, n\u00e2ng cao th\u00e0nh t\u00edch v\u00e0 c\u00f3 c\u01a1 h\u1ed9i th\u0103ng ti\u1ebfn trong c\u00f4ng vi\u1ec7c.<\/li>\n<\/ul>\n<h3><span id=\"62_Thach_Thuc\"><strong>6.2 Th\u00e1ch Th\u1ee9c<\/strong><\/span><\/h3>\n<ul>\n<li aria-level=\"1\">M\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh cao gi\u1eefa c\u00e1c doanh nghi\u1ec7p cao n\u00ean ph\u1ea3i n\u1ed7 l\u1ef1c kh\u00f4ng ng\u1eebng c\u00f3 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/li>\n<li aria-level=\"1\">\u00c1p l\u1ef1c v\u1ec1 c\u00e2n \u0111\u1ed1i ngu\u1ed3n l\u1ef1c v\u00e0 th\u1eddi gian \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u c\u00f4ng vi\u1ec7c.<\/li>\n<li aria-level=\"1\">Lu\u00f4n ph\u1ea3i c\u1ea9n tr\u1ecdng \u0111\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n s\u1ef1 trong doanh nghi\u1ec7p.<\/li>\n<\/ul>\n<h2><span id=\"7_Cac_Chi_So_KPI_Pho_Bien_Cho_Vi_Tri_Account_Manager\"><strong>7. C\u00e1c Ch\u1ec9 S\u1ed1 KPI Ph\u1ed5 Bi\u1ebfn Cho V\u1ecb Tr\u00ed Account Manager<\/strong><\/span><\/h2>\n<p>\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t Account Manager, doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 KPI nh\u1eb1m \u0111o l\u01b0\u1eddng ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c, c\u1ee5 th\u1ec3 l\u00e0:<\/p>\n<h3><span id=\"71_Gia_Tri_Vong_Doi_Khach_Hang_Customer_Lifetime_Value_8211_CLV\"><strong>7.1. Gi\u00e1 Tr\u1ecb V\u00f2ng \u0110\u1eddi Kh\u00e1ch H\u00e0ng (Customer Lifetime Value &#8211; CLV)<\/strong><\/span><\/h3>\n<p>CLV l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng gi\u00fap \u0111o l\u01b0\u1eddng t\u1ed5ng doanh thu m\u00e0 m\u1ed9t kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mang l\u1ea1i trong su\u1ed1t th\u1eddi gian h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. C\u00f4ng th\u1ee9c t\u00ednh CLV th\u01b0\u1eddng bao g\u1ed3m gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a \u0111\u01a1n h\u00e0ng, t\u1ea7n su\u1ea5t mua h\u00e0ng v\u00e0 th\u1eddi gian kh\u00e1ch h\u00e0ng duy tr\u00ec s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5. M\u1ed9t CLV cao cho th\u1ea5y kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. \u0110\u1ec3 c\u1ea3i thi\u1ec7n CLV, Account Manager c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, upselling ho\u1eb7c cross-selling.<\/p>\n<h3><span id=\"72_Thoi_Gian_Phan_Hoi_Khach_Hang_Trung_Binh\"><strong>7.2. Th\u1eddi Gian Ph\u1ea3n H\u1ed3i Kh\u00e1ch H\u00e0ng Trung B\u00ecnh<\/strong><\/span><\/h3>\n<p>Th\u1eddi gian ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng \u0111o l\u01b0\u1eddng kho\u1ea3ng th\u1eddi gian trung b\u00ecnh m\u00e0 m\u1ed9t Account Manager c\u1ea7n \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi ho\u1eb7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u1ec9 s\u1ed1 n\u00e0y \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n h\u1ecd. M\u1ed9t ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng cho th\u1ea5y s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 cam k\u1ebft c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ec3 t\u1ed1i \u01b0u, Account Manager c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng nh\u01b0 chatbot ho\u1eb7c thi\u1ebft l\u1eadp quy tr\u00ecnh \u01b0u ti\u00ean ph\u1ea3n h\u1ed3i cho c\u00e1c kh\u00e1ch h\u00e0ng quan tr\u1ecdng.<\/p>\n<h3><span id=\"73_Chi_So_Hai_Long_Cua_Khach_Hang_Net_Promoter_Score_8211_NPS\"><strong>7.3. Ch\u1ec9 S\u1ed1 H\u00e0i L\u00f2ng C\u1ee7a Kh\u00e1ch H\u00e0ng (Net Promoter Score &#8211; NPS)<\/strong><\/span><\/h3>\n<p>NPS \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng cho ng\u01b0\u1eddi kh\u00e1c, \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 tr\u00ean thang \u0111i\u1ec3m t\u1eeb 0 \u0111\u1ebfn 10. \u0110i\u1ec3m NPS cao th\u1ec3 hi\u1ec7n kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 c\u00f3 xu h\u01b0\u1edbng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu \u0111i\u1ec3m NPS th\u1ea5p, Account Manager c\u1ea7n xem x\u00e9t nguy\u00ean nh\u00e2n v\u00e0 \u0111\u01b0a ra c\u00e1c bi\u1ec7n ph\u00e1p c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, nh\u01b0 t\u0103ng c\u01b0\u1eddng h\u1ed7 tr\u1ee3 ho\u1eb7c n\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n<h3><span id=\"74_So_Luong_Va_Ti_Le_Khach_Hang_Tiep_Tuc_Su_Dung_San_Pham_Returning_Customer_Rate\"><strong>7.4. S\u1ed1 L\u01b0\u1ee3ng V\u00e0 T\u1ec9 L\u1ec7 Kh\u00e1ch H\u00e0ng Ti\u1ebfp T\u1ee5c S\u1eed D\u1ee5ng S\u1ea3n Ph\u1ea9m (Returning Customer Rate)<\/strong><\/span><\/h3>\n<p>Ch\u1ec9 s\u1ed1 n\u00e0y \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay l\u1ea1i s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 ho\u1eb7c mua h\u00e0ng sau l\u1ea7n \u0111\u1ea7u ti\u00ean. M\u1ed9t t\u1ef7 l\u1ec7 cao \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1t v\u00e0 c\u1ea3m th\u1ea5y gi\u00e1 tr\u1ecb khi ti\u1ebfp t\u1ee5c g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ec3 n\u00e2ng cao ch\u1ec9 s\u1ed1 n\u00e0y, Account Manager c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, cung c\u1ea5p \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c c\u00e1 nh\u00e2n h\u00f3a d\u1ecbch v\u1ee5 \u0111\u1ec3 t\u1ea1o ra s\u1ef1 g\u1eafn k\u1ebft d\u00e0i l\u00e2u.<\/p>\n<h3><span id=\"75_So_Luong_Khach_Hang_Trung_Binh_Tren_Mot_Account_Manager\"><strong>7.5. S\u1ed1 L\u01b0\u1ee3ng Kh\u00e1ch H\u00e0ng Trung B\u00ecnh Tr\u00ean M\u1ed9t Account Manager<\/strong><\/span><\/h3>\n<p>Ch\u1ec9 s\u1ed1 n\u00e0y ph\u1ea3n \u00e1nh kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng c\u1ee7a m\u1ed9t Account Manager. N\u1ebfu s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng qu\u00e1 l\u1edbn, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng qu\u00e1 \u00edt, hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u1ea1t m\u1ee9c t\u1ed1i \u01b0u. Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee9c kh\u00e1ch h\u00e0ng h\u1ee3p l\u00fd cho m\u1ed7i Account Manager \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t m\u00e0 kh\u00f4ng b\u1ecb qu\u00e1 t\u1ea3i.<\/p>\n<h2><span id=\"8_Phan_Biet_Account_Manager_Va_Sale_Manager\"><strong>8. Ph\u00e2n Bi\u1ec7t Account Manager V\u00e0 Sale Manager<\/strong><\/span><\/h2>\n<p>Account Manager v\u00e0 Sale Manager l\u00e0 hai v\u1ecb tr\u00ed th\u01b0\u1eddng b\u1ecb nh\u1ea7m l\u1eabn. V\u1eady s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Account Manager v\u00e0 Sales Manager l\u00e0 g\u00ec?<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><strong>Ti\u00eau ch\u00ed<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Account Manager<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Sales Manager<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><strong>M\u1ee5c ti\u00eau ch\u00ednh<\/strong><\/td>\n<td style=\"text-align: center;\">Qu\u1ea3n l\u00fd, duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/td>\n<td style=\"text-align: center;\">T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi, th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><strong>Tr\u1ecdng t\u00e2m c\u00f4ng vi\u1ec7c<\/strong><\/td>\n<td style=\"text-align: center;\">X\u00e2y d\u1ef1ng quan h\u1ec7 l\u00e2u d\u00e0i, \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/td>\n<td style=\"text-align: center;\">\u0110\u1ea1t doanh s\u1ed1 b\u00e1n h\u00e0ng theo m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n, t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i kinh doanh m\u1edbi.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><strong>Giai \u0111o\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/strong><\/td>\n<td style=\"text-align: center;\">L\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng sau khi h\u1ee3p \u0111\u1ed3ng \u0111\u01b0\u1ee3c k\u00fd k\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o d\u1ecbch v\u1ee5 v\u00e0 ph\u00e1t tri\u1ec3n quan h\u1ec7.<\/td>\n<td style=\"text-align: center;\">T\u1eadp trung v\u00e0o giai \u0111o\u1ea1n \u0111\u1ea7u \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><strong>K\u1ef9 n\u0103ng quan tr\u1ecdng<\/strong><\/td>\n<td style=\"text-align: center;\">Qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng, \u0111\u00e0m ph\u00e1n, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/td>\n<td style=\"text-align: center;\">K\u1ef9 n\u0103ng b\u00e1n h\u00e0ng, thuy\u1ebft ph\u1ee5c, \u0111\u00e0m ph\u00e1n, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><strong>Ch\u1ec9 s\u1ed1 KPI ch\u00ednh<\/strong><\/td>\n<td style=\"text-align: center;\">Ch\u1ec9 s\u1ed1 h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng (NPS), gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (CLV), t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/td>\n<td style=\"text-align: center;\">Doanh s\u1ed1 b\u00e1n h\u00e0ng, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi, t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n h\u00e0ng.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><strong>M\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/td>\n<td style=\"text-align: center;\">Duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i.<\/td>\n<td style=\"text-align: center;\">T\u1eadp trung v\u00e0o vi\u1ec7c ch\u1ed1t \u0111\u01a1n v\u00e0 t\u1ea1o doanh thu ngay l\u1eadp t\u1ee9c.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><strong>Th\u1eddi gian l\u00e0m vi\u1ec7c v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/td>\n<td style=\"text-align: center;\">D\u00e0i h\u1ea1n \u2013 \u0111\u1ed3ng h\u00e0nh c\u00f9ng kh\u00e1ch h\u00e0ng trong su\u1ed1t qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/td>\n<td style=\"text-align: center;\">Ng\u1eafn h\u1ea1n \u2013 t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n h\u00e0ng v\u00e0 \u0111\u1ea1t doanh s\u1ed1.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Nh\u01b0 v\u1eady, b\u00e0i vi\u1ebft \u0111\u00e3 gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi <a href=\"https:\/\/jobsgo.vn\/blog\/account-manager-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>Account Manager l\u00e0 g\u00ec<\/strong><\/a>?\u00a0\u0110\u1eebng qu\u00ean theo d\u00f5i<a href=\"https:\/\/jobsgo.vn\/\" target=\"_blank\" rel=\"noopener\"> <strong>JobsGO<\/strong><\/a> \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00eam nhi\u1ec1u th\u00f4ng tin b\u1ed5 \u00edch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e1nh gi\u00e1 post Account Manager l\u00e0 g\u00ec ch\u1eafc h\u1eb3n l\u00e0 b\u0103n kho\u0103n c\u1ee7a c\u00e1c b\u1ea1n tr\u1ebb m\u1edbi t\u00ecm hi\u1ec3u v\u1ec1 ng\u00e0nh Marketing. V\u1eady Account Manager c\u00f3 m\u1ee9c l\u01b0\u01a1ng bao nhi\u00eau? C\u00f4ng vi\u1ec7c n\u00e0y y\u00eau c\u1ea7u t\u1ed1 ch\u1ea5t n\u00e0o? \u0110\u1ec3 tr\u1edf&#8230;<\/p>\n","protected":false},"author":13356,"featured_media":90160,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"account manager l\u00e0 g\u00ec","_yoast_wpseo_title":"Account Manager L\u00e0 G\u00ec? M\u00f4 T\u1ea3 C\u00f4ng Vi\u1ec7c V\u00e0 M\u1ee9c L\u01b0\u01a1ng M\u1edbi Nh\u1ea5t {YEAR} - JobsGO Blog","_yoast_wpseo_metadesc":"Account Manager l\u00e0 g\u00ec? Account Manager c\u00f3 vai tr\u00f2 th\u1ebf n\u00e0o? C\u00f4ng vi\u1ec7c c\u1ee7a Account Manager l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Account Manager 2025.","_yoast_wpseo_focus_keyphrase":"","faq":"1. Account Manager H\u1ecdc Ng\u00e0nh G\u00ec?\r\n\r\nAccount Manager h\u1ecdc ng\u00e0nh: Marketing. Qu\u1ea3n tr\u1ecb kinh doanh. Truy\u1ec1n th\u00f4ng. T\u00e0i ch\u00ednh ng\u00e2n h\u00e0ng.\r\n\r\n2. C\u01a1 H\u1ed9i Th\u0103ng Ti\u1ebfn C\u1ee7a Account Manager Nh\u01b0 Th\u1ebf N\u00e0o?\r\n\r\nTr\u1ea3i qua 4 c\u1ea5p b\u1eadc l\u00e0 Account Intern - Account Executive- Account Manager \u2013 Account Director.\r\n\r\n3. Business Account Manager l\u00e0 g\u00ec?\r\n\r\nBusiness Account Manager (BAM) l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p (B2B). H\u1ecd t\u1eadp trung v\u00e0o vi\u1ec7c duy tr\u00ec, m\u1edf r\u1ed9ng h\u1ee3p t\u00e1c, t\u1ed1i \u01b0u h\u00f3a doanh thu t\u1eeb c\u00e1c t\u00e0i kho\u1ea3n kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3.\r\n\r\n4. Sales Account Manager l\u00e0 g\u00ec?\r\n\r\nSales Account Manager (SAM) l\u00e0 ng\u01b0\u1eddi k\u1ebft h\u1ee3p gi\u1eefa vai tr\u00f2 c\u1ee7a m\u1ed9t nh\u00e2n vi\u00ean kinh doanh (Sales) v\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng (Account Manager). H\u1ecd kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 c\u00f2n ch\u1ecbu tr\u00e1ch nhi\u1ec7m ch\u0103m s\u00f3c v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng sau khi b\u00e1n h\u00e0ng.\r\n","nganh_nghe_chuc_vu_lien_quan":["Account Manager"]},"categories":[3],"tags":[],"yoast_head":"\n<title>Account Manager L\u00e0 G\u00ec? M\u00f4 T\u1ea3 C\u00f4ng Vi\u1ec7c V\u00e0 M\u1ee9c L\u01b0\u01a1ng M\u1edbi Nh\u1ea5t 2025 - JobsGO Blog<\/title>\n<meta name=\"description\" content=\"Account Manager l\u00e0 g\u00ec? Account Manager c\u00f3 vai tr\u00f2 th\u1ebf n\u00e0o? C\u00f4ng vi\u1ec7c c\u1ee7a Account Manager l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Account Manager 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jobsgo.vn\/blog\/account-manager-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Account Manager L\u00e0 G\u00ec? M\u00f4 T\u1ea3 C\u00f4ng Vi\u1ec7c V\u00e0 M\u1ee9c L\u01b0\u01a1ng M\u1edbi Nh\u1ea5t 2025 - JobsGO Blog\" \/>\n<meta property=\"og:description\" content=\"Account Manager l\u00e0 g\u00ec? Account Manager c\u00f3 vai tr\u00f2 th\u1ebf n\u00e0o? C\u00f4ng vi\u1ec7c c\u1ee7a Account Manager l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u nh\u1eefng th\u00f4ng tin m\u1edbi nh\u1ea5t v\u1ec1 Account Manager 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jobsgo.vn\/blog\/account-manager-la-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"JobsGO Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/JobsGOVN\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-12T07:00:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-12T08:44:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/03\/Vi-tri-Account-Manager-La-Gi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/jobsgo.vn\/blog\/#organization\",\"name\":\"JobsGO\",\"url\":\"https:\/\/jobsgo.vn\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/JobsGOVN\/\",\"http:\/\/instagram.com\/jobsgo_vn\",\"https:\/\/www.linkedin.com\/company\/josbgo.vn\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/jobsgo.vn\/blog\/#logo\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/jobsgo.vn\/blog\/wp-content\/uploads\/2018\/01\/jobsgo-logo.png\",\"contentUrl\":\"https:\/\/jobsgo.vn\/blog\/wp-content\/uploads\/2018\/01\/jobsgo-logo.png\",\"width\":149,\"height\":161,\"caption\":\"JobsGO\"},\"image\":{\"@id\":\"https:\/\/jobsgo.vn\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/jobsgo.vn\/blog\/#website\",\"url\":\"https:\/\/jobsgo.vn\/blog\/\",\"name\":\"JobsGO Blog\",\"description\":\"T\\u1ed5ng h\\u1ee3p c\\u00e1c b\\u00ed quy\\u1ebft t\\u00ecm vi\\u1ec7c v\\u00e0 ph\\u00e1t tri\\u1ec3n s\\u1ef1 nghi\\u1ec7p v\\u1edbi JobsGO\",\"publisher\":{\"@id\":\"https:\/\/jobsgo.vn\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/jobsgo.vn\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"vi\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/jobsgo.vn\/blog\/account-manager-la-gi\/#primaryimage\",\"inLanguage\":\"vi\",\"url\":\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/03\/Vi-tri-Account-Manager-La-Gi.jpg\",\"contentUrl\":\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/03\/Vi-tri-Account-Manager-La-Gi.jpg\",\"width\":800,\"height\":550,\"caption\":\"V\\u1ecb tr\\u00ed Account Manager L\\u00e0 G\\u00ec?\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/jobsgo.vn\/blog\/account-manager-la-gi\/#webpage\",\"url\":\"https:\/\/jobsgo.vn\/blog\/account-manager-la-gi\/\",\"name\":\"Account Manager L\\u00e0 G\\u00ec? 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