{"id":47237,"date":"2022-12-28T14:42:11","date_gmt":"2022-12-28T07:42:11","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=47237"},"modified":"2024-10-30T10:32:51","modified_gmt":"2024-10-30T03:32:51","slug":"chien-luoc-tiep-thi-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/chien-luoc-tiep-thi-la-gi\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb l\u00e0 g\u00ec? L\u00e0m sao \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb?"},"content":{"rendered":"\n
\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p, <\/em>chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb <\/em><\/strong><\/a>c\u00f3 vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng. B\u1edfi n\u00f3 gi\u00fap doanh c\u00f4ng ty c\u00f3 ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc tr\u00ean th\u1ecb tr\u01b0\u1eddng. N\u1ebfu b\u1ea1n \u0111ang l\u00e0m trong ng\u00e0nh marketing th\u00ec h\u00e3y c\u00f9ng JobsGO t\u00ecm hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y trong n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n th\u00ec chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong><\/a> l\u00e0 qu\u00e1 tr\u00ecnh cho ph\u00e9p \u0111\u01a1n v\u1ecb, doanh nghi\u1ec7p t\u1eadp trung m\u1ecdi ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u01a1 h\u1ed9i m\u1edbi. M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a n\u00f3 ch\u00ednh l\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn, t\u0103ng doanh thu v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p><\/blockquote>\n Nh\u01b0 \u0111\u00e3 n\u00f3i, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong> c\u00f3 vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng v\u1edbi doanh nghi\u1ec7p, quy\u1ebft \u0111\u1ecbnh ph\u1ea7n l\u1edbn \u0111\u1ebfn doanh thu. \u0110\u1ec3 n\u1eafm r\u00f5 h\u01a1n th\u00ec b\u1ea1n h\u00e3y c\u00f9ng JobsGO t\u00ecm hi\u1ec3u ti\u1ebfp nh\u00e9.<\/p>\n \u1ede b\u1ea5t k\u1ef3 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng kinh doanh n\u00e0o th\u00ec vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 y\u1ebfu t\u1ed1 c\u1ef1c k\u1ef3 c\u1ea7n thi\u1ebft. Khi b\u1eaft tay x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing<\/a> b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng, mong mu\u1ed1n v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd, c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd,\u2026 N\u00f3 s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng h\u01b0\u1edbng \u0111\u1ebfn v\u00e0 t\u00ecm c\u00e1ch k\u1ebft n\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3.<\/p>\n Ri\u00eang v\u1edbi b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng, nh\u1eefng ho\u1ea1t \u0111\u1ed9ng tr\u00ean s\u1ebd gi\u00fap h\u1ecd ti\u1ebft ki\u1ec7m th\u1eddi gian, c\u00f4ng s\u1ee9c, chi ph\u00ed.<\/p>\n Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c chi ph\u00ed cho ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u1ed9t doanh nghi\u1ec7p l\u00e0 kh\u00f4ng nh\u1ecf. (VD nh\u01b0: Tr\u1ea3 l\u01b0\u01a1ng nh\u00e2n vi\u00ean, qu\u00e0 t\u1eb7ng cho kh\u00e1ch, \u0111\u1ea7u t\u01b0 qu\u1ea3ng c\u00e1o, c\u00e1c chi\u1ebfn d\u1ecbch,\u2026). Khi c\u00f3 chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee5 th\u1ec3 s\u1ebd d\u1eabn d\u1eaft b\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch chi ti\u1ebft, chi ti\u00eau \u0111\u00fang ch\u1ed7, kh\u00f4ng l\u00e3ng ph\u00ed. T\u1eeb \u0111\u00f3, m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a marketing s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n M\u1ecdi k\u1ebf ho\u1ea1ch nh\u01b0: Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng, quan h\u1ec7 c\u00f4ng ch\u00fang, b\u00e1n h\u00e0ng, h\u00ecnh \u1ea3nh,\u2026 \u0111\u1ec1u ph\u1ea3i c\u00f3 s\u1ef1 th\u1ed1ng nh\u1ea5t, li\u00ean k\u1ebft nh\u1ea5t \u0111\u1ecbnh. V\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u00f3 vai tr\u00f2 t\u1ea1o ra s\u1ef1 th\u1ed1ng nh\u1ea5t \u0111\u00f3.<\/p>\n T\u1eeb \u0111\u00e2y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u, x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t v\u1ec1 k\u1ebf ho\u1ea1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n s\u1ea3n ph\u1ea9m, d\u1ef1 \u00e1n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ef1c ti\u1ec5n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n \u0110\u1ec3 \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng marketing n\u00e0o \u0111\u00f3 c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng c\u1ea7n ph\u1ea3i c\u00f3 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. T\u1eeb \u0111\u00f3 b\u1ea1n s\u1ebd th\u1ea5y \u0111\u01b0\u1ee3c th\u00f4ng s\u1ed1 d\u1ec5 d\u00e0ng h\u01a1n nh\u01b0: ROI, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i mua h\u00e0ng,\u2026<\/p>\n Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong> s\u1ebd c\u00f3 vai tr\u00f2 gi\u1ed1ng nh\u01b0 b\u1ea3n h\u01b0\u1edbng d\u1eabn c\u00f4ng vi\u1ec7c, h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111i \u0111\u00fang h\u01b0\u1edbng trong su\u1ed1t qu\u00e1 tr\u00ecnh. Kh\u00f4ng ch\u1ec9 v\u1eady n\u00f3 c\u00f2n gi\u00fap c\u00f4ng ty \u0111\u1ecbnh h\u01b0\u1edbng, t\u00ednh to\u00e1n \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3.<\/p>\n Xem th\u00eam: Affiliate Marketing l\u00e0 g\u00ec<\/a>? C\u00e1ch l\u00e0m Affiliate Marketing hi\u1ec7u qu\u1ea3 cho ng\u01b0\u1eddi m\u1edbi<\/strong><\/p>\n T\u00f9y v\u00e0o t\u1eebng c\u00f4ng ty m\u00e0 c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong> \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i, b\u1ea1n h\u00e3y tham kh\u1ea3o nhanh c\u00e1c b\u01b0\u1edbc sau nh\u00e9!<\/p>\n D\u1ef1a v\u00e0o t\u1eebng k\u1ebf ho\u1ea1ch kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p m\u00ecnh m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t ra nh\u1eefng m\u1ee5c ti\u00eau nh\u1ecf. M\u1ed9t v\u00e0i m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb \u0111i\u1ec3n h\u00ecnh nh\u01b0:<\/p>\n B\u1ea1n c\u1ea7n ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch, t\u00ecm hi\u1ec3u th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau m\u00e0 c\u00f4ng ty m\u00ecnh h\u01b0\u1edbng \u0111\u1ebfn. Ti\u1ebfp theo s\u1ebd ph\u00e2n t\u00edch Swot \u0111\u1ec3 t\u00ecm th\u1ea5y \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, xu h\u01b0\u1edbng m\u1edbi c\u1ee7a th\u1ecb tr\u01b0\u1eddng,\u2026 \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch chi ti\u1ebft h\u01a1n.<\/p>\n Kh\u00e1ch h\u00e0ng \u2013 ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 trung t\u00e2m c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng b\u1ea1n c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn. Ch\u00ednh v\u00ec th\u1ebf m\u00e0 ngay khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing th\u00ec c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1ch h\u00e0ng (nhu c\u1ea7u, h\u00e0nh vi, th\u00f3i quen, t\u00ednh c\u00e1ch,\u2026). \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap t\u0103ng % th\u00e0nh c\u00f4ng \u1edf chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong>.<\/p>\n Doanh nghi\u1ec7p l\u00e0 \u0111\u01a1n v\u1ecb s\u1ebd cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00f3 \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Ch\u00ednh v\u00ec th\u1ebf m\u00e0 doanh nghi\u1ec7p ph\u1ea3i hi\u1ec3u r\u00f5 m\u00ecnh nh\u1ea5t. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u1ea7n tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi c\u00f3 li\u00ean quan \u0111\u1ebfn: S\u1ea3n ph\u1ea9m, gi\u00e1 th\u00e0nh, k\u00eanh ph\u00e2n ph\u1ed1i, ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i,\u2026<\/p>\n Sau khi ph\u00e2n t\u00edch xong b\u01b0\u1edbc 1 th\u00ec b\u1ea1n c\u00f3 th\u1ec3 c\u1ee5 th\u1ec3 h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong> b\u1eb1ng m\u1ee5c ti\u00eau nh\u1ecf h\u01a1n. M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 nh\u01b0:<\/p>\n L\u01b0u \u00fd<\/strong>: B\u1ea1n h\u00e3y s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p Smart \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c 5 y\u1ebfu t\u1ed1 \u0111\u00f3 l\u00e0: M\u1ee5c ti\u00eau, \u0111o l\u01b0\u1eddng, m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p, kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c, th\u1eddi gian.<\/p>\n Khi l\u00ean \u0111\u01b0\u1ee3c d\u00e0n \u00fd, khung c\u00f4ng vi\u1ec7c s\u1ebd gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n m\u1ecdi ho\u1ea1t \u0111\u1ed9ng, m\u1ee5c ti\u00eau xuy\u00ean su\u1ed1t. \u0110\u1eb7c bi\u1ec7t b\u1ea1n s\u1ebd tri\u1ec3n khai nhi\u1ec7m v\u1ee5 \u0111i \u0111\u00fang h\u01b0\u1edbng, c\u00f3 g\u00f3c nh\u00ecn s\u00e2u r\u1ed9ng h\u01a1n.<\/p>\n Ng\u00e2n s\u00e1ch l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n m\u1ecdi \u00fd t\u01b0\u1edfng. Doanh nghi\u1ec7p n\u00ean \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd \u0111\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n. \u0110\u1eb7c bi\u1ec7t, khi c\u00f3 s\u1ef1 chu\u1ea9n b\u1ecb tr\u01b0\u1edbc s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 h\u01b0\u1edbng chi ti\u00eau ph\u00f9 h\u1ee3p, gi\u1ea3m l\u00e3ng ph\u00ed.<\/p>\n K\u1ebf ho\u1ea1ch marketing s\u1ebd l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 b\u1ea1n th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong>. K\u1ebf ho\u1ea1ch c\u00e0ng chi ti\u1ebft th\u00ec vi\u1ec7c ti\u1ebfn h\u00e0nh, l\u00e0m theo s\u1ebd thu\u1eadn l\u1ee3i v\u00e0 h\u1ea1n ch\u1ebf sai s\u00f3t h\u01a1n.<\/p>\n C\u00f4ng \u0111o\u1ea1n ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t v\u00e0 t\u00ednh to\u00e1n l\u00e0 kh\u00e2u quan tr\u1ecdng c\u1ee7a kinh doanh. N\u00f3 gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c, nh\u1eefng \u0111i\u1ec3m \u0111\u01b0\u1ee3c v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c. \u0110\u1ec3 t\u1eeb \u0111\u00f3 b\u1ea1n thay \u0111\u1ed5i, c\u1ea3i thi\u1ec7n sao cho ho\u00e0n thi\u1ec7n h\u01a1n.<\/p>\n Xem th\u00eam: Marketing l\u00e0 g\u00ec<\/a>? T\u1ed5ng quan ki\u1ebfn th\u1ee9c v\u1ec1 ng\u00e0nh Marketing<\/strong><\/p>\n Kh\u00f4ng ph\u1ea3i c\u1ee9 t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong> l\u00e0 th\u00e0nh c\u00f4ng. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c cho l\u00e0 hi\u1ec7u qu\u1ea3 ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 sau:<\/p>\n Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/a> c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c chia th\u00e0nh r\u1ea5t nhi\u1ec1u ph\u00e2n kh\u00fac \u0111\u1ec3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng d\u1ef1a v\u00e0o nhu c\u1ea7u. M\u1ed7i m\u1ed9t ph\u00e2n kh\u00fac x\u00e2y d\u1ef1ng n\u00ean g\u1ed3m nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 c\u00f9ng s\u1edf th\u00edch, nhu c\u1ea7u, s\u1ed1ng c\u00f9ng \u0111\u1ecba \u0111i\u1ec3m.<\/p>\n Khi \u0111\u00e3 c\u00f3 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng nh\u1ecf, doanh nghi\u1ec7p s\u1ebd s\u1eed d\u1ee5ng th\u1eddi gian, ti\u1ec1n b\u1ea1c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t. Trong tr\u01b0\u1eddng h\u1ee3p n\u1ebfu ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3 ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c h\u01a1n ph\u00e2n kh\u00fac kh\u00e1c th\u00ec c\u00f4ng ty c\u00f3 th\u1ec3 \u01b0u ti\u00ean ngu\u1ed3n l\u1ef1c \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a k\u1ebft qu\u1ea3.<\/p>\n Nh\u1eafm m\u1ee5c ti\u00eau s\u1ebd bao g\u1ed3m x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac h\u1ea5p d\u1eabn trong th\u1ecb tr\u01b0\u1eddng v\u00e0 sau \u0111\u00f3 l\u1eadp k\u1ebf ho\u1ea1ch sao cho ho\u1ea1t \u0111\u1ed9ng tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n. \u0110\u1eb7c bi\u1ec7t, ph\u00e2n kh\u00fac ch\u1ecdn ph\u1ea3i c\u00f3 ti\u1ec1m n\u0103ng \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn l\u1edbn. S\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u0169ng ph\u1ea3i \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c mong \u0111\u1ee3i, k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n \u0110\u1ecbnh v\u1ecb s\u1ebd l\u00e0 giai \u0111o\u1ea1n cu\u1ed1i trong qu\u00e1 tr\u00ecnh ph\u00e2n \u0111o\u1ea1n. Sau khi ng\u1eafm \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau, \u0111\u1ecbnh v\u1ecb c\u0169ng l\u00e0 l\u00fac doanh nghi\u1ec7p d\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea1t l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u1ed3ng th\u1eddi c\u00f4ng ty c\u0169ng ph\u1ea3i \u0111\u00e1nh gi\u00e1 l\u1ee3i th\u1ebf c\u1ee7a m\u00ecnh trong ph\u00e2n kh\u00fac \u0111\u00f3 v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ecbnh v\u1ecb n\u1ed5i b\u1eadt.<\/p>\n Chi\u1ebfn thu\u1eadt qu\u1ea3ng c\u00e1o l\u00e0 qu\u00e1 tr\u00ecnh c\u00f4ng ty s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau, nh\u1eadn th\u1ee9c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng. Khi \u00e1p d\u1ee5ng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i t\u1ed1t s\u1ebd gi\u00fap c\u00f4ng ty t\u1ed1i \u01b0u ngu\u1ed3n t\u00e0i ch\u00ednh. C\u00e1c chi\u1ebfn thu\u1eadt khuy\u1ebfn m\u1ea1i g\u1ed3m:<\/p>\n Ngay sau khi doanh nghi\u1ec7p tri\u1ec3n khai ti\u1ebfp th\u1ecb th\u00ec c\u1ea7n ph\u1ea3i theo d\u00f5i th\u01b0\u1eddng xuy\u00ean qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n. \u0110\u1ec3 t\u1eeb \u0111\u00f3 s\u1ebd \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng \u0111\u00f3 t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o, \u0111\u1ea1t k\u1ebft qu\u1ea3 ra sao.<\/p>\n Xem th\u00eam: Chi\u1ebfn d\u1ecbch marketing l\u00e0 g\u00ec<\/a>? 5 chi\u1ebfn d\u1ecbch marketing c\u1ee7a c\u00e1c nh\u00e3n h\u00e0ng l\u1edbn<\/strong><\/p>\n Khi l\u1eadp chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong>, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u1ef1 tri\u1ec3n khai ho\u1eb7c thu\u00ea c\u00e1c c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a><\/strong> m\u1ee5c ti\u00eau, x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i th\u1ee7 v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c. Sau \u0111\u00f3 doanh nghi\u1ec7p c\u0169ng n\u00ean k\u1ebft h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u1ed1t l\u00f5i trong ti\u1ebfp th\u1ecb. C\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n S\u1ea3n ph\u1ea9m s\u1ebd l\u00e0 h\u00e0ng h\u00f3a d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 l\u00e0m th\u1ecfa m\u00e3n mong mu\u1ed1n c\u1ee7a h\u1ecd. \u0110\u1ec3 m\u1ed9t s\u1ea3n ph\u1ea9m th\u1eadt s\u1ef1 th\u00e0nh c\u00f4ng th\u00ec doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u v\u00f2ng \u0111\u1eddi c\u1ee7a n\u00f3, c\u00e1ch x\u1eed l\u00fd trong t\u1eebng giai \u0111o\u1ea1n. Kh\u00f4ng ch\u1ec9 v\u1eady, doanh nghi\u1ec7p c\u00f2n ph\u1ea3i hi\u1ec3u s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh c\u00f3 g\u00ec n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n Gi\u00e1 c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m s\u1ebd l\u00e0 gi\u00e1 tr\u1ecb ti\u1ec1n t\u1ec7 c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3. N\u00f3 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh xem c\u00f4ng ty ki\u1ebfm \u0111\u01b0\u1ee3c bao nhi\u00eau doanh thu. M\u1ed9t khi \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m, t\u1ed5 ch\u1ee9c s\u1ebd ph\u1ea3i xem x\u00e9t xem, c\u00e2n nh\u1eafc v\u1ec1 gi\u00e1 tr\u1ecb th\u1eadt c\u0169ng nh\u01b0 gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn c\u1ee7a s\u1ea3n ph\u1ea9m. \u0110\u1ed3ng th\u1eddi doanh nghi\u1ec7p c\u0169ng c\u1ea7n x\u00e1c \u0111\u1ecbnh gi\u00e1 b\u00e1n ph\u00f9 h\u1ee3p \u0111\u1ec3 kh\u00f4ng qu\u00e1 th\u1ea5p ho\u1eb7c kh\u00f4ng qu\u00e1 cao.<\/p>\n Doanh nghi\u1ec7p c\u0169ng c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u1ecba \u0111i\u1ec3m b\u00e1n s\u1ea3n ph\u1ea9m, c\u00e1ch t\u1ed5 ch\u1ee9c s\u1ebd cung c\u1ea5p s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u00f2n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 d\u1ec5 ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n ph\u1ea3i tr\u01b0ng b\u00e0y \u1edf v\u1ecb tr\u00ed thu\u1eadn ti\u1ec7n.<\/p>\n Khuy\u1ebfn m\u00e3i g\u1ed3m to\u00e0n b\u1ed9 chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng nh\u01b0: Qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb qua m\u1ea1ng x\u00e3 h\u1ed9i, ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp,\u2026 Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0 vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n Xem th\u00eam: Buzz Marketing l\u00e0 g\u00ec<\/a>? C\u00e1ch t\u1ea1o Buzz Marketing thu h\u00fat, hi\u1ec7u qu\u1ea3<\/strong><\/p>\n1. Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb l\u00e0 g\u00ec<\/a>?<\/strong><\/span><\/h2>\n
2. T\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong><\/span><\/h2>\n
Gi\u00fap ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/span><\/h3>\n
S\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd, ti\u1ebft ki\u1ec7m<\/strong><\/span><\/h3>\n
T\u1ea1o s\u1ef1 th\u1ed1ng nh\u1ea5t<\/strong><\/span><\/h3>\n
M\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3<\/strong><\/span><\/h3>\n
C\u00f3 b\u1ea3n ph\u00e1c th\u1ea3o v\u00e0 h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3<\/strong><\/span><\/h3>\n
3. C\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong><\/span><\/h2>\n
B\u01b0\u1edbc 1 \u2013 X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/strong><\/span><\/h3>\n
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B\u01b0\u1edbc 2 \u2013 Ph\u00e2n t\u00edch s\u01a1 b\u1ed9<\/strong><\/span><\/h3>\n
B\u01b0\u1edbc 3 \u2013 T\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h3>\n
B\u01b0\u1edbc 4 \u2013 T\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a c\u00f4ng ty<\/strong><\/span><\/h3>\n
B\u01b0\u1edbc 5 \u2013 X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3<\/strong><\/span><\/h3>\n
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B\u01b0\u1edbc 6 \u2013 L\u00ean d\u00e0n \u00fd<\/strong><\/span><\/h3>\n
B\u01b0\u1edbc 7 \u2013 \u0110\u1eb7t v\u00e0 chu\u1ea9n b\u1ecb ng\u00e2n s\u00e1ch<\/strong><\/span><\/h3>\n
B\u01b0\u1edbc 8 \u2013 L\u00ean k\u1ebf ho\u1ea1ch marketing<\/strong><\/span><\/h3>\n
B\u01b0\u1edbc 9 \u2013 Ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t<\/strong><\/span><\/h3>\n
4. L\u00e0m sao \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3?<\/strong><\/span><\/h2>\n
Ph\u00e2n \u0111o\u1ea1n<\/strong><\/span><\/h3>\n
Nh\u1eafm m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb<\/strong><\/span><\/h3>\n
Chi\u1ebfn thu\u1eadt qu\u1ea3ng c\u00e1o<\/strong><\/span><\/h3>\n
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5. K\u1ebft h\u1ee3p ti\u1ebfp th\u1ecb – ph\u01b0\u01a1ng ph\u00e1p c\u1ed1t l\u00f5i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong><\/span><\/h2>\n
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