{"id":47324,"date":"2024-05-24T14:02:47","date_gmt":"2024-05-24T07:02:47","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=47324"},"modified":"2024-10-21T09:34:52","modified_gmt":"2024-10-21T02:34:52","slug":"chien-luoc-marketing-mix","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/chien-luoc-marketing-mix\/","title":{"rendered":"Chi\u1ebfn L\u01b0\u1ee3c Marketing Mix L\u00e0 G\u00ec? C\u00e1c Y\u1ebfu T\u1ed1 Trong Chi\u1ebfn L\u01b0\u1ee3c Marketing Mix"},"content":{"rendered":"\n
Ng\u00e0y nay, <\/em>chi\u1ebfn l\u01b0\u1ee3c Marketing Mix<\/em><\/strong><\/a> \u0111\u01b0\u1ee3c xem l\u00e0 gi\u1ea3i ph\u00e1p ti\u1ebfp th\u1ecb t\u1ed1i \u01b0u h\u00e0ng \u0111\u1ea7u cho c\u00e1c doanh nghi\u1ec7p. Trong b\u00e0i vi\u1ebft n\u00e0y, JobsGO s\u1ebd l\u00e0m r\u00f5 \u0111\u1ecbnh ngh\u0129a v\u00e0 ch\u1ec9 ra c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c Marketing Mix; \u0111\u1ed3ng th\u1eddi cung c\u1ea5p nh\u1eefng ki\u1ebfn th\u1ee9c m\u1edf r\u1ed9ng. Click tham kh\u1ea3o ngay!<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> Chi\u1ebfn l\u01b0\u1ee3c Marketing Mix<\/strong><\/a> (Marketing h\u1ed7n h\u1ee3p) l\u00e0 thu\u1eadt ng\u1eef m\u00f4 t\u1ea3 chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng t\u00edch h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 Marketing nh\u1eb1m theo \u0111u\u1ed5i c\u00e1c tr\u1ecdng t\u00e2m ti\u1ebfp th\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ee7a doanh nghi\u1ec7p.<\/p><\/blockquote>\n Trong \u0111\u00f3, th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a 4P Marketing Mix<\/strong> l\u00e0: Product (S\u1ea3n ph\u1ea9m), Price (Gi\u00e1), Place (Ph\u00e2n ph\u1ed1i), Promotion (Qu\u1ea3ng c\u00e1o). \u1ede hi\u1ec7n t\u1ea1i, Marketing Mix \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c 4P, 7P, 12P hay k\u1ebft h\u1ee3p gi\u1eefa 4P v\u00e0 4C.<\/p>\n Xem th\u00eam: Marketing g\u1ed3m nh\u1eefng m\u1ea3ng n\u00e0o?<\/a><\/strong><\/p>\n C\u00f3 7 y\u1ebfu t\u1ed1 then ch\u1ed1t trong chi\u1ebfn l\u01b0\u1ee3c Marketing<\/a> Mix<\/strong> gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3:<\/p>\n Trong chi\u1ebfn l\u01b0\u1ee3c Marketing Mix, y\u1ebfu t\u1ed1 v\u1ec1 s\u1ea3n ph\u1ea9m (product) \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng v\u00e0 l\u00e0 trung t\u00e2m c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c marketing. Y\u1ebfu t\u1ed1 n\u00e0y bao g\u1ed3m c\u00e1c kh\u00eda c\u1ea1nh sau:<\/p>\n Gi\u00e1 th\u00e0nh c\u1ea7n \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u, t\u00ednh to\u00e1n th\u1eadt k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi doanh nghi\u1ec7p \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m. C\u00f9ng m\u1ed9t m\u1eb7t h\u00e0ng n\u1ebfu c\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch v\u1ec1 gi\u00e1 nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng, d\u1ecbch v\u1ee5 kh\u00f4ng t\u01b0\u01a1ng x\u1ee9ng s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quan \u0111i\u1ec3m ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 quy\u1ebft \u0111\u1ecbnh doanh thu cao, th\u1ea5p c\u1ee7a doanh nghi\u1ec7p.<\/p>\n Y\u1ebfu t\u1ed1 v\u1ec1 gi\u00e1 (price) trong chi\u1ebfn l\u01b0\u1ee3c Marketing Mix bao g\u1ed3m c\u00e1c kh\u00eda c\u1ea1nh sau:<\/p>\n Place – \u0110\u1ecba \u0111i\u1ec3m ph\u00e2n ph\u1ed1i c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c Marketing Mix<\/strong>. Doanh nghi\u1ec7p c\u1ea7n c\u00e2n nh\u1eafc x\u00e2y d\u1ef1ng k\u00eanh ph\u00e2n ph\u1ed1i h\u1ee3p l\u00fd \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c thu\u1eadn ti\u1ec7n khi ph\u00e1t sinh nhu c\u1ea7u mua, ti\u00eau th\u1ee5 v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n Y\u1ebfu t\u1ed1 n\u00e0y bao g\u1ed3m:<\/p>\n Promotion trong x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing Mix<\/strong> l\u00e0 y\u1ebfu t\u1ed1 bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng v\u00e0 t\u0103ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u, ch\u1eb3ng h\u1ea1n nh\u01b0: ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o, PR, b\u00e1n l\u1ebb\u2026 C\u1ee5 th\u1ec3:<\/p>\n People l\u00e0 th\u00e0nh t\u1ed1 tr\u1ecdng y\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c Marketing Mix<\/strong>. People \u1edf \u0111\u00e2y v\u1eeba \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kh\u00e1ch h\u00e0ng, v\u1eeba ch\u1ec9 nh\u1eefng nh\u00e2n s\u1ef1 g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean s\u1ea3n ph\u1ea9m trong doanh nghi\u1ec7p. Do \u0111\u00f3, ngo\u00e0i t\u1eadp trung th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, doanh nghi\u1ec7p c\u0169ng r\u1ea5t c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng thu n\u1ea1p m\u1edbi nh\u00e2n s\u1ef1.<\/p>\n M\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh ch\u00ednh c\u1ee7a y\u1ebfu t\u1ed1 n\u00e0y bao g\u1ed3m:<\/p>\n Y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 quy tr\u00ecnh qu\u1ea3n l\u00fd, ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m, thanh to\u00e1n, xu\u1ea5t nh\u1eadp kho\u2026 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eb1m t\u1ed1i \u01b0u vi\u1ec7c cung \u1ee9ng s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng v\u00e0 ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch cho doanh nghi\u1ec7p. Chi ti\u1ebft l\u00e0:<\/p>\n L\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing Mix<\/strong>, Physical Evidence \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 y\u1ebfu t\u1ed1 th\u1ec3 hi\u1ec7n \u0111\u1eb7c tr\u01b0ng th\u01b0\u01a1ng hi\u1ec7u, g\u00f3p ph\u1ea7n cho k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p th\u00e0nh c\u00f4ng. Th\u00ed d\u1ee5 nh\u01b0: uniform, showroom tr\u01b0ng b\u00e0y, \u0111i\u1ec3m \u0111\u00f3n kh\u00e1ch, bi\u1ec3n hi\u1ec7u, logo\u2026<\/p>\n Y\u1ebfu t\u1ed1 n\u00e0y g\u1ed3m:<\/p>\n Chi\u1ebfn l\u01b0\u1ee3c Marketing Mix \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p trong m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ea1nh tranh ng\u00e0y nay. N\u00f3 nh\u01b0 kim ch\u1ec9 nam, gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111i v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u qu\u1ea3, t\u1eeb \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh \u0111\u00e3 \u0111\u1ec1 ra.<\/p>\n Chi\u1ebfn l\u01b0\u1ee3c Marketing Mix gi\u00fap doanh nghi\u1ec7p hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh c\u00e1c y\u1ebfu t\u1ed1 s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, ph\u00e2n ph\u1ed1i, x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi mong mu\u1ed1n, nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n Th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c Marketing Mix, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch l\u1ef1a ch\u1ecdn \u0111\u00fang c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a Marketing Mix, doanh nghi\u1ec7p c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a s\u1ea3n ph\u1ea9m so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n V\u00ed d\u1ee5, m\u1ed9t s\u1ea3n ph\u1ea9m cao c\u1ea5p (premium) c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u00f4ng qua ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i, gi\u00e1 c\u1ea3 cao, ph\u00e2n ph\u1ed1i t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng sang tr\u1ecdng. C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 PR s\u1ebd t\u1eadp trung v\u00e0o vi\u1ec7c nh\u1ea5n m\u1ea1nh c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y, gi\u00fap s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean n\u1ed5i b\u1eadt v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o ra nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n >>>T\u00ecm hi\u1ec3u th\u00eam: Premium l\u00e0 g\u00ec<\/a><\/strong>?<\/span><\/p>\n Chi\u1ebfn l\u01b0\u1ee3c Marketing Mix \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh cho doanh nghi\u1ec7p. Khi t\u1ed1i \u01b0u h\u00f3a t\u1eebng y\u1ebfu t\u1ed1 c\u1ee7a Marketing Mix, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed9c \u0111\u00e1o v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n Ch\u1eb3ng h\u1ea1n, b\u1eb1ng c\u00e1ch cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n, gi\u00e1 c\u1ea3 c\u1ea1nh tranh h\u01a1n ho\u1eb7c th\u00f4ng qua c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i r\u1ed9ng r\u00e3i v\u00e0 ti\u1ec7n l\u1ee3i h\u01a1n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu h\u00fat nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n. C\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng s\u00e1ng t\u1ea1o v\u00e0 h\u1ea5p d\u1eabn c\u0169ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt trong th\u1ecb tr\u01b0\u1eddng \u0111\u00f4ng \u0111\u00fac. K\u1ebft h\u1ee3p nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u00f3 th\u1ec3 duy tr\u00ec s\u1ef1 c\u1ea1nh tranh m\u00e0 c\u00f2n c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua c\u00e1c \u0111\u1ed1i th\u1ee7 v\u00e0 chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n l\u1edbn h\u01a1n.<\/p>\n M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing Mix l\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. Nh\u1edd vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb h\u1ea5p d\u1eabn, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u mua s\u1eafm.<\/p>\n S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd, ph\u00e2n ph\u1ed1i thu\u1eadn ti\u1ec7n v\u00e0 qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o kh\u00f4ng ch\u1ec9 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 c\u00f2n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, t\u1ea1o ra doanh thu \u1ed5n \u0111\u1ecbnh v\u00e0 t\u0103ng tr\u01b0\u1edfng.<\/p>\n Ngo\u00e0i ra, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t c\u0169ng c\u00f3 th\u1ec3 k\u00edch th\u00edch mua h\u00e0ng ng\u1eafn h\u1ea1n, gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh v\u00e0 t\u00e0i ch\u00ednh trong th\u1eddi gian ng\u1eafn.<\/p>\n \u1ede ph\u1ea7n n\u00e0y, JobsGO s\u1ebd ch\u1ec9 ra 3 lo\u1ea1i m\u00f4 h\u00ecnh Marketing Mix<\/strong> \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay:<\/p>\n Marketing Mix 4P<\/strong><\/a> l\u00e0 t\u1eadp h\u1ee3p c\u00e1c ph\u1ea1m vi ti\u1ebfp th\u1ecb bao g\u1ed3m: Price (gi\u00e1 b\u00e1n), Product (s\u1ea3n ph\u1ea9m), Place (\u0111\u1ecba \u0111i\u1ec3m) v\u00e0 Promotion (qu\u1ea3ng c\u00e1o). \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u01a1 b\u1ea3n trong \u0111\u1ecbnh h\u00ecnh k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p.<\/p>\n M\u00f4 h\u00ecnh 4P gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n t\u1eadp trung v\u00e0 \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng v\u00e0 c\u1ea1nh tranh m\u1ea1nh m\u1ebd tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n Marketing Mix 7P<\/strong> l\u00e0 m\u00f4 h\u00ecnh ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c chuy\u1ec3n ti\u1ebfp t\u1eeb 4P. M\u00f4 h\u00ecnh n\u00e0y k\u1ebf th\u1eeba 4 y\u1ebfu t\u1ed1 h\u1eefu h\u00ecnh t\u1eeb 4P v\u00e0 k\u1ebft h\u1ee3p th\u00eam 3 y\u1ebfu t\u1ed1: People (con ng\u01b0\u1eddi), Packaging (bao b\u00ec) v\u00e0 Process (quy tr\u00ecnh).<\/p>\n M\u00f4 h\u00ecnh Marketing Mix 7P nh\u1ea5n m\u1ea1nh s\u1ef1 quan tr\u1ecdng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 b\u1ed5 sung n\u00e0y trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb to\u00e0n di\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3. B\u1eb1ng c\u00e1ch xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra m\u1ed9t h\u1ec7 sinh th\u00e1i ti\u1ebfp th\u1ecb m\u1ea1nh m\u1ebd, gi\u00fap h\u1ecd c\u1ea1nh tranh v\u00e0 ph\u00e1t tri\u1ec3n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n M\u00f4 h\u00ecnh Marketing Mix 4C l\u00e0 m\u1ed9t bi\u1ebfn th\u1ec3 c\u1ee7a m\u00f4 h\u00ecnh c\u01a1 b\u1ea3n 4P, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ec3 t\u1eadp trung h\u01a1n v\u00e0o quan h\u1ec7 v\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng. Trong m\u00f4 h\u00ecnh n\u00e0y, c\u00e1c y\u1ebfu t\u1ed1 truy\u1ec1n th\u1ed1ng c\u1ee7a marketing mix (Product, Price, Place v\u00e0 Promotion) \u0111\u01b0\u1ee3c thay th\u1ebf b\u1eb1ng b\u1ed1n y\u1ebfu t\u1ed1 m\u1edbi:<\/p>\n M\u00f4 h\u00ecnh Marketing Mix 4C \u0111\u1eb7t kh\u00e1ch h\u00e0ng v\u00e0o trung t\u00e2m c\u1ee7a qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb, nh\u1ea5n m\u1ea1nh v\u00e0o vi\u1ec7c hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t. B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u00e0 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n Xem th\u00eam: Chi\u1ebfn d\u1ecbch marketing l\u00e0 g\u00ec?<\/a><\/strong><\/p>\n Khi tri\u1ec3n khai m\u00f4 h\u00ecnh Marketing Mix, c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec1u quan tr\u1ecdng doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t \u0111\u00f3 l\u00e0:<\/p>\n Hi\u1ec7n nay, c\u00f3 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u tri\u1ec3n khai th\u00e0nh c\u00f4ng chi\u1ebfn l\u01b0\u1ee3c Marketing Mix. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh:<\/p>\n Coca-Cola l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi v\u1ec1 \u0111\u1ed3 u\u1ed1ng v\u00e0 \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Marketing Mix \u0111\u1ec3 x\u00e2y d\u1ef1ng, duy tr\u00ec v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n1. Chi\u1ebfn L\u01b0\u1ee3c Marketing Mix L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
2. Nh\u1eefng Y\u1ebfu T\u1ed1 Trong Chi\u1ebfn L\u01b0\u1ee3c Marketing Mix<\/strong><\/span><\/h2>\n
2.1 Y\u1ebfu T\u1ed1 V\u1ec1 S\u1ea3n Ph\u1ea9m (Product)<\/strong><\/span><\/h3>\n
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2.2 Y\u1ebfu T\u1ed1 V\u1ec1 Gi\u00e1 (Price)<\/strong><\/span><\/h3>\n
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2.3 Y\u1ebfu T\u1ed1 V\u1ec1 \u0110\u1ecba \u0110i\u1ec3m Ph\u00e2n Ph\u1ed1i (Place)<\/strong><\/span><\/h3>\n
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2.4 Y\u1ebfu T\u1ed1 V\u1ec1 Chi\u1ebfn D\u1ecbch Ti\u1ebfp Th\u1ecb (Promotion)<\/strong><\/span><\/h3>\n
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2.5 Y\u1ebfu T\u1ed1 V\u1ec1 Con Ng\u01b0\u1eddi (People)<\/strong><\/span><\/h3>\n
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2.6 Y\u1ebfu T\u1ed1 V\u1ec1 Quy Tr\u00ecnh (Process)<\/strong><\/span><\/h3>\n
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2.7 Y\u1ebfu T\u1ed1 V\u1ec1 B\u1eb1ng Ch\u1ee9ng V\u1eadt L\u00fd (Physical Evidence)<\/strong><\/span><\/h3>\n
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3. Vai Tr\u00f2 C\u1ee7a Chi\u1ebfn L\u01b0\u1ee3c Marketing Mix<\/strong><\/span><\/h2>\n
3.1 \u0110\u00e1p \u1ee8ng Nhu C\u1ea7u Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h3>\n
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3.2 \u0110\u1ecbnh V\u1ecb S\u1ea3n Ph\u1ea9m, D\u1ecbch V\u1ee5<\/strong><\/span><\/h3>\n
3.3 T\u1ea1o Ra L\u1ee3i Th\u1ebf C\u1ea1nh Tranh<\/strong><\/span><\/h3>\n
3.4 T\u0103ng Doanh S\u1ed1 B\u00e1n H\u00e0ng<\/strong><\/span><\/h3>\n
4. C\u00e1c Lo\u1ea1i M\u00f4 H\u00ecnh Marketing Mix<\/strong><\/span><\/h2>\n
4.1 M\u00f4 H\u00ecnh Marketing Mix 4P<\/strong><\/span><\/h3>\n
4.2 M\u00f4 H\u00ecnh Marketing Mix 7P<\/strong><\/span><\/h3>\n
4.3 M\u00f4 H\u00ecnh Marketing Mix 4C<\/strong><\/span><\/h3>\n
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5. M\u1ed9t S\u1ed1 \u0110i\u1ec1u C\u1ea7n L\u01b0u \u00dd Khi Tri\u1ec3n Khai M\u00f4 H\u00ecnh Marketing Mix<\/strong><\/span><\/h2>\n
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6. Case Study Th\u01b0\u01a1ng Hi\u1ec7u Tri\u1ec3n Khai Chi\u1ebfn L\u01b0\u1ee3c Marketing Mix Th\u00e0nh C\u00f4ng<\/strong><\/span><\/h2>\n
6.1 Coca – Cola<\/strong><\/span><\/h3>\n
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