{"id":47436,"date":"2024-04-17T10:10:04","date_gmt":"2024-04-17T03:10:04","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=47436"},"modified":"2025-01-13T16:28:05","modified_gmt":"2025-01-13T09:28:05","slug":"ke-hoach-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/ke-hoach-marketing-la-gi\/","title":{"rendered":"K\u1ebf Ho\u1ea1ch Marketing L\u00e0 G\u00ec? 7 B\u01b0\u1edbc L\u1eadp K\u1ebf Ho\u1ea1ch Marketing Hi\u1ec7u Qu\u1ea3 Cho Doanh Nghi\u1ec7p"},"content":{"rendered":"\n<div class=\"kk-star-ratings\n     kksr-valign-top     kksr-align-left    \"\n    data-payload=\"{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;47436&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;count&quot;:&quot;0&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.5&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 post&quot;,&quot;legend&quot;:&quot;4.5\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;width&quot;:&quot;119&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 119px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 post<\/span>\n    <\/div>\n<\/div>\n<p><em>Doanh nghi\u1ec7p s\u1ebd ho\u1ea1t \u0111\u1ed9ng k\u00e9m hi\u1ec7u qu\u1ea3 n\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch Marketing ho\u00e0n ch\u1ec9nh. V\u1eady <\/em><a href=\"https:\/\/jobsgo.vn\/blog\/ke-hoach-marketing-la-gi\/#k\u1ebf_ho\u1ea1ch_marketing_l\u00e0_g\u00ec\" target=\"_blank\" rel=\"noopener\"><strong><em>k\u1ebf ho\u1ea1ch Marketing l\u00e0 g\u00ec<\/em><\/strong><\/a><em>? Vai tr\u00f2 c\u1ee7a n\u00f3 nh\u01b0 th\u1ebf n\u00e0o? C\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 l\u1eadp n\u00ean m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch Marketing l\u00fd t\u01b0\u1edfng? <strong>JobsGO<\/strong> \u0111\u00e3 c\u00f3 h\u01b0\u1edbng d\u1eabn chi ti\u1ebft cho b\u1ea1n trong n\u1ed9i dung ph\u00e2n t\u00edch d\u01b0\u1edbi \u0111\u00e2y.<\/em><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Ke_Hoach_Marketing_La_Gi\">1. K\u1ebf Ho\u1ea1ch Marketing L\u00e0 G\u00ec?<\/a><\/li><li><a href=\"#2_Loi_Ich_Khi_Co_Ke_Hoach_Marketing\">2. L\u1ee3i \u00cdch Khi C\u00f3 K\u1ebf Ho\u1ea1ch Marketing<\/a><ul><li><a href=\"#21_Dinh_Huong_Chien_Luoc\">2.1 \u0110\u1ecbnh H\u01b0\u1edbng Chi\u1ebfn L\u01b0\u1ee3c<\/a><\/li><li><a href=\"#22_Tang_Cuong_Canh_Tranh\">2.2 T\u0103ng C\u01b0\u1eddng C\u1ea1nh Tranh<\/a><\/li><li><a href=\"#23_Tiet_Kiem_Chi_Phi\">2.3 Ti\u1ebft Ki\u1ec7m Chi Ph\u00ed<\/a><\/li><li><a href=\"#24_Tang_Doanh_So\">2.4 T\u0103ng Doanh S\u1ed1<\/a><\/li><li><a href=\"#25_Do_Luong_Hieu_1ua\">2.5 \u0110o L\u01b0\u1eddng Hi\u1ec7u 1u\u1ea3<\/a><\/li><\/ul><\/li><li><a href=\"#3_Nhung_Yeu_To_Can_Co_Trong_Ke_Hoach_Marketing\">3. Nh\u1eefng Y\u1ebfu T\u1ed1 C\u1ea7n C\u00f3 Trong K\u1ebf Ho\u1ea1ch Marketing\n<\/a><ul><li><a href=\"#31_Thuc_Trang_Doanh_Nghiep\">3.1 Th\u1ef1c Tr\u1ea1ng Doanh Nghi\u1ec7p<\/a><\/li><li><a href=\"#32_Muc_Tieu_Marketing\">3.2 M\u1ee5c Ti\u00eau Marketing<\/a><\/li><li><a href=\"#33_Hieu_Doi_Thu_Va_Thi_Truong_Muc_Tieu\">3.3 Hi\u1ec3u \u0110\u1ed1i Th\u1ee7 V\u00e0 Th\u1ecb Tr\u01b0\u1eddng M\u1ee5c Ti\u00eau<\/a><\/li><li><a href=\"#34_Cac_Kenh_Truyen_Thong\">3.4 C\u00e1c K\u00eanh Truy\u1ec1n Th\u00f4ng<\/a><\/li><li><a href=\"#35_Chien_Luoc_Ngan_Sach_Va_Phan_Bo_Nhan_Luc\">3.5 Chi\u1ebfn L\u01b0\u1ee3c Ng\u00e2n S\u00e1ch V\u00e0 Ph\u00e2n B\u1ed5 Nh\u00e2n L\u1ef1c<\/a><\/li><li><a href=\"#36_Xac_Dinh_Cac_Chi_So_Do_Luong_Phu_Hop\">3.6 X\u00e1c \u0110\u1ecbnh C\u00e1c Ch\u1ec9 S\u1ed1 \u0110o L\u01b0\u1eddng Ph\u00f9 H\u1ee3p\n<\/a><\/li><\/ul><\/li><li><a href=\"#4_Can_Chuan_Bi_Nhung_Gi_Truoc_Khi_Lap_Ke_Hoach_Marketing\">4. C\u1ea7n Chu\u1ea9n B\u1ecb Nh\u1eefng G\u00ec Tr\u01b0\u1edbc Khi L\u1eadp K\u1ebf Ho\u1ea1ch Marketing?<\/a><ul><li><a href=\"#41_Muc_Tieu_Cua_Doanh_Nghiep\">4.1 M\u1ee5c Ti\u00eau C\u1ee7a Doanh Nghi\u1ec7p<\/a><\/li><li><a href=\"#42_Xac_Dinh_KPI_Cho_Ke_Hoach\">4.2 X\u00e1c \u0110\u1ecbnh KPI Cho K\u1ebf Ho\u1ea1ch<\/a><\/li><li><a href=\"#43_Xac_Dinh_Doi_Tuong_Khach_Hang_Muc_Tieu\">4.3 X\u00e1c \u0110\u1ecbnh \u0110\u1ed1i T\u01b0\u1ee3ng Kh\u00e1ch H\u00e0ng M\u1ee5c Ti\u00eau<\/a><\/li><li><a href=\"#44_Xac_Dinh_Doi_Thu_Canh_Tranh\">4.4 X\u00e1c \u0110\u1ecbnh \u0110\u1ed1i Th\u1ee7 C\u1ea1nh Tranh<\/a><\/li><li><a href=\"#45_Phan_Tich_SWOT\">4.5 Ph\u00e2n T\u00edch SWOT<\/a><\/li><li><a href=\"#46_Tim_Hieu_Nhu_Cau_Khach_Hang\">4.6 T\u00ecm Hi\u1ec3u Nhu C\u1ea7u Kh\u00e1ch H\u00e0ng\n<\/a><\/li><li><a href=\"#47_Phac_Thao_Ke_Hoach_Marketing\">4.7 Ph\u00e1c Th\u1ea3o K\u1ebf Ho\u1ea1ch Marketing<\/a><\/li><li><a href=\"#48_Lua_Chon_Kenh_Truyen_Thong\">4.8 L\u1ef1a Ch\u1ecdn K\u00eanh Truy\u1ec1n Th\u00f4ng<\/a><\/li><li><a href=\"#49_Tim_Hieu_Nhung_Thieu_Sot_Trong_Mau_Ke_Hoach_Marketing\">4.9 T\u00ecm Hi\u1ec3u Nh\u1eefng Thi\u1ebfu S\u00f3t Trong M\u1eabu K\u1ebf Ho\u1ea1ch Marketing<\/a><\/li><li><a href=\"#410_Du_Tru_Ngan_Sach\">4.10 D\u1ef1 Tr\u00f9 Ng\u00e2n S\u00e1ch<\/a><\/li><\/ul><\/li><li><a href=\"#5_Mot_So_Sai_Lam_Khi_Xay_Dung_Marketing_Plan\">5. M\u1ed9t S\u1ed1 Sai L\u1ea7m Khi X\u00e2y D\u1ef1ng Marketing Plan<\/a><ul><li><a href=\"#51_Khong_Phan_Biet_Ro_Giua_Chien_Luoc_Va_Chien_Thuat\">5.1 Kh\u00f4ng Ph\u00e2n Bi\u1ec7t R\u00f5 Gi\u1eefa Chi\u1ebfn L\u01b0\u1ee3c V\u00e0 Chi\u1ebfn Thu\u1eadt<\/a><\/li><li><a href=\"#52_Khong_Co_Su_Phoi_Hop_Giua_Cac_Phong_Ban\">5.2 Kh\u00f4ng C\u00f3 S\u1ef1 Ph\u1ed1i H\u1ee3p Gi\u1eefa C\u00e1c Ph\u00f2ng Ban<\/a><\/li><li><a href=\"#53_Khong_Nghien_Cuu_Thi_Truong\">5.3 Kh\u00f4ng Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng<\/a><\/li><li><a href=\"#54_Khong_Xac_Dinh_Ro_Muc_Tieu_Cu_The\">5.4 Kh\u00f4ng X\u00e1c \u0110\u1ecbnh R\u00f5 M\u1ee5c Ti\u00eau C\u1ee5 Th\u1ec3<\/a><\/li><li><a href=\"#55_Khong_Phan_Tich_Doi_Thu\">5.5 Kh\u00f4ng Ph\u00e2n T\u00edch \u0110\u1ed1i Th\u1ee7<\/a><\/li><li><a href=\"#56_Khong_Co_Ke_Hoach_Digital_Marketing\">5.6 Kh\u00f4ng C\u00f3 K\u1ebf Ho\u1ea1ch Digital Marketing<\/a><\/li><li><a href=\"#57_Thieu_Tinh_Kha_Thi\">5.7 Thi\u1ebfu T\u00ednh Kh\u1ea3 Thi<\/a><\/li><li><a href=\"#58_Thieu_Su_Linh_Hoat\">5.8 Thi\u1ebfu S\u1ef1 Linh Ho\u1ea1t<\/a><\/li><\/ul><\/li><li><a href=\"#6_Cac_Buoc_Lap_Ke_Hoach_Marketing_Hieu_Qua\">6. C\u00e1c B\u01b0\u1edbc L\u1eadp K\u1ebf Ho\u1ea1ch Marketing Hi\u1ec7u Qu\u1ea3<\/a><ul><li><a href=\"#61_Buoc_1_Nam_Ro_Thong_Tin_Ve_Doanh_Nghiep\">6.1 B\u01b0\u1edbc 1: N\u1eafm R\u00f5 Th\u00f4ng Tin V\u1ec1 Doanh Nghi\u1ec7p<\/a><\/li><li><a href=\"#62_Buoc_2_Tien_Hanh_Xac_Dinh_Thi_Truong_Khach_Hang_Muc_Tieu\">6.2 B\u01b0\u1edbc 2: Ti\u1ebfn H\u00e0nh X\u00e1c \u0110\u1ecbnh Th\u1ecb Tr\u01b0\u1eddng, Kh\u00e1ch H\u00e0ng M\u1ee5c Ti\u00eau<\/a><\/li><li><a href=\"#63_Buoc_3_Xac_Dinh_Va_Phan_Tich_Doi_Thu\">6.3 B\u01b0\u1edbc 3: X\u00e1c \u0110\u1ecbnh V\u00e0 Ph\u00e2n T\u00edch \u0110\u1ed1i Th\u1ee7<\/a><\/li><li><a href=\"#64_Buoc_4_Thiet_Lap_Muc_Tieu_Marketing\">6.4 B\u01b0\u1edbc 4: Thi\u1ebft L\u1eadp M\u1ee5c Ti\u00eau Marketing<\/a><\/li><li><a href=\"#65_Buoc_5_Hoach_Dinh_Chien_Luoc_So_Bo\">6.5 B\u01b0\u1edbc 5: Ho\u1ea1ch \u0110\u1ecbnh Chi\u1ebfn L\u01b0\u1ee3c S\u01a1 B\u1ed9<\/a><\/li><li><a href=\"#66_Buoc_6_Tinh_Toan_Ngan_Sach_Marketing\">6.6 B\u01b0\u1edbc 6: T\u00ednh To\u00e1n Ng\u00e2n S\u00e1ch Marketing\n<\/a><\/li><li><a href=\"#67_Buoc_7_Ra_Soat_Ban_Ke_Hoach_Marketing_Truoc_Khi_Trien_Khai\">6.7 B\u01b0\u1edbc 7: R\u00e0 So\u00e1t B\u1ea3n K\u1ebf Ho\u1ea1ch Marketing Tr\u01b0\u1edbc Khi Tri\u1ec3n Khai<\/a><\/li><\/ul><\/li><li><a href=\"#7_Mot_So_Luu_Y_Khi_Xay_Dung_Ke_Hoach_Marketing\">7. M\u1ed9t S\u1ed1 L\u01b0u \u00dd Khi X\u00e2y D\u1ef1ng K\u1ebf Ho\u1ea1ch Marketing<\/a><ul><li><a href=\"#71_Phoi_Hop_Nhip_Nhang_Bo_May_Hoat_Dong\">7.1 Ph\u1ed1i H\u1ee3p Nh\u1ecbp Nh\u00e0ng B\u1ed9 M\u00e1y Ho\u1ea1t \u0110\u1ed9ng<\/a><\/li><li><a href=\"#72_Dap_Ung_Nguon_Luc_Thuc_Hien_Ke_Hoach\">7.2 \u0110\u00e1p \u1ee8ng Ngu\u1ed3n L\u1ef1c Th\u1ef1c Hi\u1ec7n K\u1ebf Ho\u1ea1ch\n<\/a><\/li><li><a href=\"#73_Du_Phong_Cho_Su_Thay_Doi_Cua_Khach_Hang\">7.3 D\u1ef1 Ph\u00f2ng Cho S\u1ef1 Thay \u0110\u1ed5i C\u1ee7a Kh\u00e1ch H\u00e0ng<\/a><\/li><li><a href=\"#74_Dat_Ra_Ky_Vong_Thuc_Te\">7.4 \u0110\u1eb7t Ra K\u1ef3 V\u1ecdng Th\u1ef1c T\u1ebf<\/a><\/li><\/ul><\/li><li><a href=\"#8_Tham_Khao_Ke_Hoach_Marketing_Mau\">8. Tham Kh\u1ea3o K\u1ebf Ho\u1ea1ch Marketing M\u1eabu<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Ke_Hoach_Marketing_La_Gi\"><strong>1. K\u1ebf Ho\u1ea1ch Marketing L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n<blockquote id=\"m\u1eabu_k\u1ebf_ho\u1ea1ch_marketing\" cite=\"https:\/\/jobsgo.vn\/blog\/ke-hoach-marketing-la-gi\/#lap_ke_hoach_marketing\"><p><a rel=\"nofollow\" href=\"https:\/\/en.wikipedia.org\/wiki\/Marketing_plan\"><strong>K\u1ebf ho\u1ea1ch Marketing<\/strong><\/a> (Marketing Plan) l\u00e0 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch m\u00f4 t\u1ea3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai. M\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch Marketing ho\u00e0n ch\u1ec9nh s\u1ebd bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1: m\u1ee5c ti\u00eau, nhi\u1ec7m v\u1ee5, ph\u00e2n t\u00edch t\u00ecnh hu\u1ed1ng, c\u01a1 h\u1ed9i, ng\u00e2n s\u00e1ch, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 th\u1eddi gian th\u1ef1c hi\u1ec7n.<\/p><\/blockquote>\n<figure id=\"attachment_53439\" aria-describedby=\"caption-attachment-53439\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-53439\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/ke-hoach-marketing-la-gi-1.jpg\" alt=\"k\u1ebf ho\u1ea1ch marketing l\u00e0 g\u00ec\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/ke-hoach-marketing-la-gi-1.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/ke-hoach-marketing-la-gi-1-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/ke-hoach-marketing-la-gi-1-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/ke-hoach-marketing-la-gi-1-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-53439\" class=\"wp-caption-text\"><center><em><strong>K\u1ebf ho\u1ea1ch Marketing l\u00e0 g\u00ec<\/strong>?<\/em><\/center><\/figcaption><\/figure>\n<p>K\u1ebf ho\u1ea1ch n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u1eadp ra b\u1edfi b\u1ed9 ph\u1eadn Marketing v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan nh\u01b0 b\u00e1n h\u00e0ng, qu\u1ea3ng c\u00e1o, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 PR.<\/p>\n<p>M\u1ed9t k\u1ebf ho\u1ea1ch Marketing t\u1ed1t c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u00f3 h\u1ec7 th\u1ed1ng v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a t\u1ed5 ch\u1ee9c. N\u00f3 gi\u00fap cho c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn v\u00e0 hi\u1ec7u qu\u1ea3 trong ho\u1ea1t \u0111\u1ed9ng kinh doanh, \u0111\u1ed3ng th\u1eddi gi\u00fap t\u1ed5 ch\u1ee9c \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea1nh tranh v\u00e0 t\u0103ng tr\u01b0\u1edfng trong th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Hi\u1ec7n nay, <strong>k\u1ebf ho\u1ea1ch Marketing<\/strong> c\u00f3 r\u1ea5t nhi\u1ec1u d\u1ea1ng th\u1ee9c kh\u00e1c nhau nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 m\u1ee5c ti\u00eau ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p. C\u00f3 th\u1ec3 \u0111i\u1ec3m qua c\u00e1c lo\u1ea1i ph\u1ed5 bi\u1ebfn nh\u01b0 sau:<\/p>\n<ul>\n<li aria-level=\"1\">K\u1ebf ho\u1ea1ch Marketing t\u1ed5ng th\u1ec3 theo qu\u00fd ho\u1eb7c n\u0103m: N\u1ed9i dung ch\u00ednh l\u00e0 t\u1ed5ng h\u1ee3p v\u00e0 ghi nh\u1eadn c\u00e1c chi\u1ebfn d\u1ecbch doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n \u0111\u1ecbnh k\u1ef3 3 th\u00e1ng, 6 th\u00e1ng ho\u1eb7c 1 n\u0103m.<\/li>\n<li aria-level=\"1\">K\u1ebf ho\u1ea1ch Marketing tr\u1ea3 ph\u00ed: K\u1ebf ho\u1ea1ch n\u00e0y bao g\u1ed3m to\u00e0n b\u1ed9 c\u00e1c chi\u1ebfn d\u1ecbch kinh doanh doanh nghi\u1ec7p ph\u1ea3i tr\u1ea3 ph\u00ed nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o ch\u00ed, truy\u1ec1n h\u00ecnh, m\u1ea1ng x\u00e3 h\u1ed9i,&#8230; nh\u1eb1m ti\u1ebfp c\u1eadn v\u1edbi \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\n<li aria-level=\"1\">K\u1ebf ho\u1ea1ch Marketing truy\u1ec1n th\u00f4ng: \u0110\u1ed1i v\u1edbi chi\u1ebfn d\u1ecbch n\u00e0y, b\u1ed9 ph\u1eadn Marketing c\u1ea7n l\u00e0m n\u1ed5i b\u1eadt c\u00e1c chi\u1ebfn thu\u1eadt, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ed5ng h\u1ee3p \u0111\u1ea7y \u0111\u1ee7 c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/li>\n<li aria-level=\"1\">K\u1ebf ho\u1ea1ch Marketing n\u1ed9i dung: Bao g\u1ed3m t\u1ed5ng h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o nh\u1eb1m m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n<h2><span id=\"2_Loi_Ich_Khi_Co_Ke_Hoach_Marketing\"><strong>2. L\u1ee3i \u00cdch Khi C\u00f3 K\u1ebf Ho\u1ea1ch Marketing<\/strong><\/span><\/h2>\n<p>Vi\u1ec7c c\u00f3 <strong>k\u1ebf ho\u1ea1ch Marketing<\/strong> mang l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p, bao g\u1ed3m:<\/p>\n<h3><span id=\"21_Dinh_Huong_Chien_Luoc\"><strong>2.1 \u0110\u1ecbnh H\u01b0\u1edbng Chi\u1ebfn L\u01b0\u1ee3c<\/strong><\/span><\/h3>\n<p>K\u1ebf ho\u1ea1ch Marketing gi\u00fap t\u1ed5 ch\u1ee9c x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau, \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ph\u00e1t tri\u1ec3n k\u1ebf ho\u1ea1ch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd v\u00e0 nh\u00e2n vi\u00ean c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 r\u00f5 r\u00e0ng v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng c\u0169ng nh\u01b0 m\u1ee5c ti\u00eau c\u1ee7a t\u1ed5 ch\u1ee9c. T\u1eeb \u0111\u00f3, h\u1ecd s\u1ebd t\u1eadp trung n\u1ed7 l\u1ef1c v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh.<\/p>\n<h3><span id=\"22_Tang_Cuong_Canh_Tranh\"><strong>2.2 T\u0103ng C\u01b0\u1eddng C\u1ea1nh Tranh<\/strong><\/span><\/h3>\n<p>C\u00f3 k\u1ebf ho\u1ea1ch Marketing, doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u1ec3 <a href=\"https:\/\/jobsgo.vn\/blog\/nghien-cuu-thi-truong-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/a>, ph\u00e2n t\u00edch c\u1ea1nh tranh, x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng hi\u1ec7u qu\u1ea3, t\u0103ng c\u01b0\u1eddng s\u1ee9c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3><span id=\"23_Tiet_Kiem_Chi_Phi\"><strong>2.3 Ti\u1ebft Ki\u1ec7m Chi Ph\u00ed<\/strong><\/span><\/h3>\n<p>K\u1ebf ho\u1ea1ch Marketing gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, t\u1eeb \u0111\u00f3 gi\u1ea3m thi\u1ec3u chi ph\u00ed kh\u00f4ng c\u1ea7n thi\u1ebft. K\u1ebf ho\u1ea1ch Marketing c\u0169ng gi\u00fap t\u1ed5 ch\u1ee9c ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c v\u00e0 t\u00e0i ch\u00ednh m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd nh\u1ea5t cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb.<\/p>\n<h3><span id=\"24_Tang_Doanh_So\"><strong>2.4 T\u0103ng Doanh S\u1ed1<\/strong><\/span><\/h3>\n<p><strong>X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch Marketing<\/strong> gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p, t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1. N\u00f3 c\u0169ng gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p, t\u0103ng kh\u1ea3 n\u0103ng t\u1ea1o ra l\u1ee3i nhu\u1eadn.<\/p>\n<figure id=\"attachment_53440\" aria-describedby=\"caption-attachment-53440\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-53440\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/lap-ke-hoach-marketing.jpg\" alt=\"l\u1eadp k\u1ebf ho\u1ea1ch marketing\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/lap-ke-hoach-marketing.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/lap-ke-hoach-marketing-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/lap-ke-hoach-marketing-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/lap-ke-hoach-marketing-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-53440\" class=\"wp-caption-text\"><center><em>L\u1ee3i \u00edch khi c\u00f3 k\u1ebf ho\u1ea1ch Marketing<\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"25_Do_Luong_Hieu_1ua\"><strong>2.5 \u0110o L\u01b0\u1eddng Hi\u1ec7u 1u\u1ea3<\/strong><\/span><\/h3>\n<p>K\u1ebf ho\u1ea1ch Marketing c\u00f3 vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/ke-hoach-kinh-doanh-mau\/\" target=\"_blank\" rel=\"noopener\">B\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh m\u1eabu ho\u00e0n ch\u1ec9nh v\u00e0 c\u1ef1c \u0111\u01a1n gi\u1ea3n<\/a><\/strong><\/p>\n<h2><span id=\"3_Nhung_Yeu_To_Can_Co_Trong_Ke_Hoach_Marketing\"><strong>3. Nh\u1eefng Y\u1ebfu T\u1ed1 C\u1ea7n C\u00f3 Trong K\u1ebf Ho\u1ea1ch Marketing<br \/>\n<\/strong><\/span><\/h2>\n<p>M\u1ed9t b\u1ea3n <strong>k\u1ebf ho\u1ea1ch Marketing<\/strong> s\u1ebd c\u1ea7n c\u00f3 nh\u1eefng y\u1ebfu t\u1ed1 sau \u0111\u00e2y \u0111\u1ec3 tr\u1edf n\u00ean ho\u00e0n h\u1ea3o:<\/p>\n<h3><span id=\"31_Thuc_Trang_Doanh_Nghiep\"><strong>3.1 Th\u1ef1c Tr\u1ea1ng Doanh Nghi\u1ec7p<\/strong><\/span><\/h3>\n<p>N\u1eafm r\u00f5 t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c. C\u0103n c\u1ee9 v\u00e0o \u0111\u00f3 b\u1ea1n d\u1ec5 d\u00e0ng \u0111\u01b0a ra c\u00e1c chi\u1ebfn thu\u1eadt ph\u00f9 h\u1ee3p nh\u1eb1m ph\u1ee5c v\u1ee5 cho m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3><span id=\"32_Muc_Tieu_Marketing\"><strong>3.2 M\u1ee5c Ti\u00eau Marketing<\/strong><\/span><\/h3>\n<p>C\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing s\u1ebd \u0111\u01b0\u1ee3c xem l\u00e0 v\u00f4 gi\u00e1 tr\u1ecb n\u1ebfu \u0111\u01b0\u1ee3c tri\u1ec3n khai m\u00e0 kh\u00f4ng c\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng. Do \u0111\u00f3 \u0111\u00e2y c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 b\u1ecf qua khi x\u00e2y d\u1ef1ng <strong>k\u1ebf ho\u1ea1ch Marketing<\/strong> c\u1ee7a m\u1ed7i doanh nghi\u1ec7p.<\/p>\n<h3><span id=\"33_Hieu_Doi_Thu_Va_Thi_Truong_Muc_Tieu\"><strong>3.3 Hi\u1ec3u \u0110\u1ed1i Th\u1ee7 V\u00e0 Th\u1ecb Tr\u01b0\u1eddng M\u1ee5c Ti\u00eau<\/strong><\/span><\/h3>\n<p>M\u1ed9t ph\u1ea7n quan tr\u1ecdng kh\u00e1c n\u1eefa trong b\u1ea3n <strong>k\u1ebf ho\u1ea1ch Marketing<\/strong> \u0111\u00f3 l\u00e0 nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. \u0110\u1ed3ng th\u1eddi vi\u1ec7c ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 s\u1ebd t\u00ecm ra c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn cho doanh nghi\u1ec7p.<\/p>\n<h3><span id=\"34_Cac_Kenh_Truyen_Thong\"><strong>3.4 C\u00e1c K\u00eanh Truy\u1ec1n Th\u00f4ng<\/strong><\/span><\/h3>\n<p>K\u00eanh truy\u1ec1n th\u00f4ng &#8211; y\u1ebfu t\u1ed1 c\u1ea7n c\u00f3 \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t b\u1ea3n <strong>k\u1ebf ho\u1ea1ch Marketing<\/strong>. \u0110\u00e2y l\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p gi\u00e0nh ch\u1ed7 \u0111\u1ee9ng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 qu\u1ea3ng b\u00e1 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3><span id=\"35_Chien_Luoc_Ngan_Sach_Va_Phan_Bo_Nhan_Luc\"><strong>3.5 Chi\u1ebfn L\u01b0\u1ee3c Ng\u00e2n S\u00e1ch V\u00e0 Ph\u00e2n B\u1ed5 Nh\u00e2n L\u1ef1c<\/strong><\/span><\/h3>\n<ul>\n<li aria-level=\"1\">V\u1ec1 ng\u00e2n s\u00e1ch: Chi\u1ebfn l\u01b0\u1ee3c ng\u00e2n s\u00e1ch n\u1ebfu \u0111\u01b0\u1ee3c ho\u1ea1ch \u0111\u1ecbnh c\u1ea9n th\u1eadn v\u00e0 minh b\u1ea1ch s\u1ebd gi\u00fap <strong>k\u1ebf ho\u1ea1ch Marketing<\/strong> \u0111\u01b0\u1ee3c tri\u1ec3n khai m\u1ed9t c\u00e1ch tr\u01a1n tru, tr\u00e1nh ph\u00e1t sinh chi ph\u00ed cho doanh nghi\u1ec7p.<\/li>\n<li aria-level=\"1\">V\u1ec1 ph\u00e2n b\u1ed5 nh\u00e2n l\u1ef1c: Doanh nghi\u1ec7p n\u1ebfu bi\u1ebft c\u00e1ch b\u1ed1 tr\u00ed v\u00e0 s\u1eed d\u1ee5ng h\u1ee3p l\u00fd ngu\u1ed3n nh\u00e2n l\u1ef1c s\u1ebd t\u1ea1o n\u00ean s\u1ef1 th\u1ed1ng nh\u1ea5t v\u1ec1 c\u00e1ch ho\u1ea1t \u0111\u1ed9ng trong t\u1ed5 ch\u1ee9c, ph\u00e1t huy \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n.<\/li>\n<\/ul>\n<h3><span id=\"36_Xac_Dinh_Cac_Chi_So_Do_Luong_Phu_Hop\"><strong>3.6 X\u00e1c \u0110\u1ecbnh C\u00e1c Ch\u1ec9 S\u1ed1 \u0110o L\u01b0\u1eddng Ph\u00f9 H\u1ee3p<br \/>\n<\/strong><\/span><\/h3>\n<figure id=\"attachment_53441\" aria-describedby=\"caption-attachment-53441\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-53441\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/ke-hoach-marketing-1.jpg\" alt=\"k\u1ebf ho\u1ea1ch marketing\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/ke-hoach-marketing-1.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/ke-hoach-marketing-1-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/ke-hoach-marketing-1-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/ke-hoach-marketing-1-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-53441\" class=\"wp-caption-text\"><center><em>Nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n c\u00f3 trong k\u1ebf ho\u1ea1ch Marketing<\/em><\/center><\/figcaption><\/figure>\n<p>Y\u1ebfu t\u1ed1 n\u00e0y gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ed1i v\u1edbi m\u1ee5c ti\u00eau Marketing. Trong \u0111\u00f3, c\u00f3 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c m\u00e0 c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng hay s\u1eed d\u1ee5ng l\u00e0 <a href=\"https:\/\/jobsgo.vn\/blog\/kpi-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>KPI<\/strong><\/a> (Key Performance Indicator). Ch\u1ec9 s\u1ed1 KPI s\u1ebd gi\u00fap doanh nghi\u1ec7p n\u1eafm \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/inbound-marketing-la-gi\/\" target=\"_blank\" rel=\"noopener\">Inbound marketing l\u00e0 g\u00ec<\/a>?<\/strong><\/p>\n<h2><span id=\"4_Can_Chuan_Bi_Nhung_Gi_Truoc_Khi_Lap_Ke_Hoach_Marketing\"><strong>4. C\u1ea7n Chu\u1ea9n B\u1ecb Nh\u1eefng G\u00ec Tr\u01b0\u1edbc Khi L\u1eadp K\u1ebf Ho\u1ea1ch Marketing?<\/strong><\/span><\/h2>\n<p>L\u00fd thuy\u1ebft v\u00e0 th\u1ef1c t\u1ebf lu\u00f4n kh\u00e1c xa nhau n\u00ean \u0111\u1ec3 tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch Marketing hi\u1ec7u qu\u1ea3, ch\u00fang ta c\u1ea7n l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ea7y \u0111\u1ee7 v\u00e0 chi ti\u1ebft. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1eb7c bi\u1ec7t quan t\u00e2m tr\u01b0\u1edbc khi \u0111i v\u00e0o th\u1ef1c hi\u1ec7n m\u1ed9t k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng.<\/p>\n<h3><span id=\"41_Muc_Tieu_Cua_Doanh_Nghiep\"><strong>4.1 M\u1ee5c Ti\u00eau C\u1ee7a Doanh Nghi\u1ec7p<\/strong><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean doanh nghi\u1ec7p c\u1ea7n l\u00e0m trong qu\u00e1 tr\u00ecnh l\u1eadp k\u1ebf ho\u1ea1ch Marketing. Theo \u0111\u00f3, c\u1ea7n x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c m\u1ee5c ti\u00eau r\u1ed3i t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 nhi\u1ec7m v\u1ee5 li\u00ean quan.<\/p>\n<p>Vi\u1ec7c nh\u1eafm chu\u1ea9n m\u1ee5c ti\u00eau kh\u00f4ng m\u1ea5t nhi\u1ec1u th\u1eddi gian nh\u01b0ng l\u1ea1i gi\u00fap cho chi\u1ebfn l\u01b0\u1ee3c \u0111i \u0111\u00fang \u0111\u01b0\u1eddng h\u01b0\u1edbng v\u00e0 kh\u00f4ng m\u1ea5t nhi\u1ec1u c\u00f4ng s\u1ee9c \u0111i\u1ec1u ch\u1ec9nh sai s\u00f3t. Ngo\u00e0i ra, vi\u1ec7c c\u00f3 m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng c\u0169ng t\u1ea1o \u0111\u01b0\u1ee3c \u0111\u1ed9ng l\u1ef1c gi\u00fap \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 n\u1ed7 l\u1ef1c, quy\u1ebft t\u00e2m th\u1ef1c hi\u1ec7n \u0111\u1ebfn c\u00f9ng d\u1ef1 \u00e1n.<\/p>\n<h3><span id=\"42_Xac_Dinh_KPI_Cho_Ke_Hoach\"><strong>4.2 X\u00e1c \u0110\u1ecbnh KPI Cho K\u1ebf Ho\u1ea1ch<\/strong><\/span><\/h3>\n<p>Sau khi c\u00f3 m\u1ee5c ti\u00eau, ch\u00fang ta c\u1ea7n c\u00f3 KPI r\u00f5 r\u00e0ng nh\u1eb1m h\u1ea1ch to\u00e1n k\u1ebft qu\u1ea3 m\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 \u0111em l\u1ea1i sau khi tri\u1ec3n khai. t\u1eeb nh\u1eefng con s\u1ed1 c\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1 ki\u1ebfn ng\u00e2n s\u00e1ch, ngu\u1ed3n l\u1ef1c ph\u00f9 h\u1ee3p nh\u1eb1m t\u1ed1i \u01b0u chi ph\u00ed. Cu\u1ed1i c\u00f9ng t\u1eeb KPI, c\u00e1c \u0111\u01a1n v\u1ecb d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 <strong>k\u1ebf ho\u1ea1ch Marketing<\/strong> v\u00e0 c\u00f3 s\u1ef1 thay \u0111\u1ed5i, c\u1ea3i ti\u1ebfn cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edbi trong t\u01b0\u01a1ng lai.<\/p>\n<h3><span id=\"43_Xac_Dinh_Doi_Tuong_Khach_Hang_Muc_Tieu\"><strong>4.3 X\u00e1c \u0110\u1ecbnh \u0110\u1ed1i T\u01b0\u1ee3ng Kh\u00e1ch H\u00e0ng M\u1ee5c Ti\u00eau<\/strong><\/span><\/h3>\n<p>C\u00f3 m\u1ee5c ti\u00eau v\u00e0 KPI, doanh nghi\u1ec7p s\u1ebd c\u1ea7n l\u00ean k\u1ebf ho\u1ea1ch nh\u1eb1m x\u00e1c \u0111\u1ecbnh c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Sau khi nh\u1eadn \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch t\u1eadp trung xoay th\u1ecb hi\u1ebfu c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y \u0111\u01a1n gi\u1ea3n nh\u01b0ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 v\u00f4 c\u00f9ng l\u1edbn, gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn, \u0111\u01b0a s\u1ea3n ph\u1ea9m \u0111\u1ebfn g\u1ea7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng m\u00e0 kh\u00f4ng c\u1ea7n d\u00f9ng \u0111\u1ebfn ng\u00e2n s\u00e1ch qu\u00e1 l\u1edbn.<\/p>\n<h3><span id=\"44_Xac_Dinh_Doi_Thu_Canh_Tranh\"><strong>4.4 X\u00e1c \u0110\u1ecbnh \u0110\u1ed1i Th\u1ee7 C\u1ea1nh Tranh<\/strong><\/span><\/h3>\n<p>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u01b0\u1edbc khi l\u1eadp k\u1ebf ho\u1ea1ch Marketing l\u00e0 r\u1ea5t quan tr\u1ecdng. C\u00e1c b\u01b0\u1edbc c\u1ea7n th\u1ef1c hi\u1ec7n bao g\u1ed3m ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, t\u00ecm ki\u1ebfm &#8211; ph\u00e2n t\u00edch c\u00e1c \u0111\u1ed1i th\u1ee7, \u0111\u00e1nh gi\u00e1 s\u1ee9c c\u1ea1nh tranh v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7. Vi\u1ec7c n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng, t\u00ecnh h\u00ecnh c\u1ea1nh tranh trong ng\u00e0nh, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p.<\/p>\n<h3><span id=\"45_Phan_Tich_SWOT\"><strong>4.5 Ph\u00e2n T\u00edch SWOT<\/strong><\/span><\/h3>\n<p>Ph\u00e2n t\u00edch SWOT l\u00e0 m\u1ed9t b\u01b0\u1edbc chu\u1ea9n b\u1ecb kh\u00f4ng th\u1ec3 thi\u1ebfu khi l\u1eadp k\u1ebf ho\u1ea1ch Marketing. N\u00f3 gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 s\u1ee9c m\u1ea1nh, y\u1ebfu t\u1ed1 c\u1ea1nh tranh, c\u00e1c c\u01a1 h\u1ed9i v\u00e0 r\u1ee7i ro trong m\u00f4i tr\u01b0\u1eddng kinh doanh.<\/p>\n<p>Ho\u1ea1t \u0111\u1ed9ng n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh trong \u0111\u00f3. K\u1ebft qu\u1ea3 ph\u00e2n t\u00edch s\u1ebd gi\u00fap cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i, gi\u1ea3i quy\u1ebft c\u00e1c th\u00e1ch th\u1ee9c, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n trong k\u1ebf ho\u1ea1ch Marketing.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/mo-hinh-swot-la-gi\/\" target=\"_blank\" rel=\"noopener\">M\u00f4 h\u00ecnh SWOT l\u00e0 g\u00ec<\/a>?<\/strong><\/p>\n<h3><span id=\"46_Tim_Hieu_Nhu_Cau_Khach_Hang\"><strong>4.6 T\u00ecm Hi\u1ec3u Nhu C\u1ea7u Kh\u00e1ch H\u00e0ng<br \/>\n<\/strong><\/span><\/h3>\n<p>N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng hi\u1ec3u r\u00f5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nhu c\u1ea7u ti\u1ec1m \u1ea9n th\u00ec kh\u00f4ng th\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n<p>Vi\u1ec7c t\u00ecm hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng bao g\u1ed3m nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng. Doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 v\u1ec1 y\u00eau c\u1ea7u, mong mu\u1ed1n, nhu c\u1ea7u, th\u00f3i quen mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/p>\n<h3><span id=\"47_Phac_Thao_Ke_Hoach_Marketing\"><strong>4.7 Ph\u00e1c Th\u1ea3o K\u1ebf Ho\u1ea1ch Marketing<\/strong><\/span><\/h3>\n<p><strong>Ph\u00e1c th\u1ea3o k\u1ebf ho\u1ea1ch Marketing<\/strong> l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p chu\u1ea9n b\u1ecb k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb chi ti\u1ebft h\u01a1n. N\u00f3 bao g\u1ed3m ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng, d\u1ef1 \u0111o\u00e1n doanh s\u1ed1 v\u00e0 ng\u00e2n s\u00e1ch. Ph\u00e1c th\u1ea3o k\u1ebf ho\u1ea1ch gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau v\u00e0 nhu c\u1ea7u kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 kinh doanh t\u1ed1t h\u01a1n.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/social-media-marketing\/\" target=\"_blank\" rel=\"noopener\">Social Media Marketing l\u00e0 g\u00ec?<\/a><\/strong><\/p>\n<figure id=\"attachment_53442\" aria-describedby=\"caption-attachment-53442\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-53442\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/mau-ke-hoach-marketing.jpg\" alt=\"m\u1eabu k\u1ebf ho\u1ea1ch marketing\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/mau-ke-hoach-marketing.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/mau-ke-hoach-marketing-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/mau-ke-hoach-marketing-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/mau-ke-hoach-marketing-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-53442\" class=\"wp-caption-text\"><center><em>C\u1ea7n chu\u1ea9n b\u1ecb nh\u1eefng g\u00ec tr\u01b0\u1edbc khi l\u1eadp k\u1ebf ho\u1ea1ch Marketing?<\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"48_Lua_Chon_Kenh_Truyen_Thong\"><strong>4.8 L\u1ef1a Ch\u1ecdn K\u00eanh Truy\u1ec1n Th\u00f4ng<\/strong><\/span><\/h3>\n<p>Nh\u1eafc \u0111\u1ebfn m\u1ed9t <strong>k\u1ebf ho\u1ea1ch Marketing<\/strong> th\u00e0nh c\u00f4ng, ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 b\u1ecf qua s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng. Kh\u00e1c v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y, doanh nghi\u1ec7p hi\u1ec7n nay c\u00f3 v\u00f4 v\u00e0n l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi ph\u01b0\u01a1ng th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u0169ng nh\u01b0 nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p>Nh\u00ecn chung, \u0111\u1ec3 gia t\u0103ng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean t\u1eadp trung to\u00e0n di\u1ec7n cho t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 website b\u00e1n h\u00e0ng, blog, trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1ea1ng x\u00e3 h\u1ed9i thay v\u00ec c\u00e1c k\u00eanh r\u1eddi r\u1ea1c, k\u00e9m hi\u1ec7u qu\u1ea3.<\/p>\n<h3><span id=\"49_Tim_Hieu_Nhung_Thieu_Sot_Trong_Mau_Ke_Hoach_Marketing\"><strong>4.9 T\u00ecm Hi\u1ec3u Nh\u1eefng Thi\u1ebfu S\u00f3t Trong M\u1eabu K\u1ebf Ho\u1ea1ch Marketing<\/strong><\/span><\/h3>\n<p>M\u1ed9t k\u1ebf ho\u1ea1ch Marketing ho\u00e0n h\u1ea3o \u0111\u1ebfn \u0111\u00e2u c\u0169ng v\u1eabn s\u1ebd c\u00f3 nh\u1eefng \u0111i\u1ec3m thi\u1ebfu s\u00f3t. Nh\u1eefng sai l\u1ea7m nh\u1ecf kh\u00f4ng \u0111\u01b0\u1ee3c kh\u1eafc ph\u1ee5c k\u1ecbp th\u1eddi s\u1ebd g\u00e2y ra h\u1eadu qu\u1ea3 kh\u00f4ng th\u1ec3 \u0111ong \u0111\u1ebfm \u0111\u01b0\u1ee3c. Ch\u00ednh v\u00ec v\u1eady, ngo\u00e0i t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng k\u1ec3 tr\u00ean, doanh nghi\u1ec7p c\u0169ng c\u1ea7n d\u00e0nh th\u1eddi gian trao \u0111\u1ed5i, ph\u00e2n t\u00edch trong t\u1eadp th\u1ec3, \u0111\u1ed3ng th\u1eddi ti\u1ebfn h\u00e0nh th\u1eed nghi\u1ec7m nh\u1eb1m ph\u00e1t hi\u1ec7n v\u00e0 lo\u1ea1i b\u1ecf c\u00e1c sai s\u00f3t kh\u00f4ng \u0111\u00e1ng c\u00f3.<\/p>\n<h3><span id=\"410_Du_Tru_Ngan_Sach\"><strong>4.10 D\u1ef1 Tr\u00f9 Ng\u00e2n S\u00e1ch<\/strong><\/span><\/h3>\n<p>Ng\u00e2n s\u00e1ch c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m m\u1ea5u ch\u1ed1t t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch Marketing. T\u1ea5t nhi\u00ean, kh\u00f4ng ph\u1ea3i ng\u00e2n s\u00e1ch l\u1edbn s\u1ebd th\u00e0nh c\u00f4ng hay ng\u00e2n s\u00e1ch th\u1ea5p s\u1ebd th\u1ea5t b\u1ea1i. \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 doanh nghi\u1ec7p c\u1ea7n t\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng, t\u1eadp trung v\u00e0o c\u00e1c \u0111i\u1ec3m m\u1ea1nh nh\u1eb1m \u0111em \u0111\u1ebfn hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t cho to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch.<\/p>\n<p>Ngo\u00e0i ra, \u0111\u1ec3 l\u00ean ng\u00e2n s\u00e1ch ch\u00ednh x\u00e1c, doanh nghi\u1ec7p n\u00ean d\u00e0nh th\u1eddi gian \u0111\u1ec3 tr\u01b0\u1edfng b\u1ed9 ph\u1eadn Marketing l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi ban l\u00e3nh \u0111\u1ea1o, qu\u1ea3n l\u00fd nh\u1eb1m \u0111\u01b0a ra d\u1ef1 tr\u00f9 ng\u00e2n s\u00e1ch. T\u1ea5t c\u1ea3 s\u1ebd c\u00f9ng b\u00e0n b\u1ea1c, th\u1ea3o lu\u1eadn v\u00e0 \u0111i \u0111\u1ebfn th\u1ed1ng nh\u1ea5t cu\u1ed1i c\u00f9ng v\u1ec1 c\u00e1c kho\u1ea3n kinh ph\u00ed ch\u1ee7 y\u1ebfu nh\u01b0 ph\u00e1t tri\u1ec3n n\u1ed9i dung, thu\u00ea chuy\u00ean gia t\u01b0 v\u1ea5n, chi tr\u1ea3 cho c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng.<\/p>\n<h2><span id=\"5_Mot_So_Sai_Lam_Khi_Xay_Dung_Marketing_Plan\"><strong>5. M\u1ed9t S\u1ed1 Sai L\u1ea7m Khi X\u00e2y D\u1ef1ng Marketing Plan<\/strong><\/span><\/h2>\n<p>\u0110\u1ec3 <strong>k\u1ebf ho\u1ea1ch Marketing 4p<\/strong> c\u1ee7a doanh nghi\u1ec7p \u0111\u1ea1t k\u1ebft qu\u1ea3 cao h\u01a1n th\u00ec c\u1ea7n tr\u00e1nh m\u1eafc ph\u1ea3i m\u1ed9t s\u1ed1 sai l\u1ea7m nh\u01b0:<\/p>\n<h3><span id=\"51_Khong_Phan_Biet_Ro_Giua_Chien_Luoc_Va_Chien_Thuat\"><strong>5.1 Kh\u00f4ng Ph\u00e2n Bi\u1ec7t R\u00f5 Gi\u1eefa Chi\u1ebfn L\u01b0\u1ee3c V\u00e0 Chi\u1ebfn Thu\u1eadt<\/strong><\/span><\/h3>\n<p>Doanh nghi\u1ec7p kh\u00f4ng th\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 k\u1ebf ho\u1ea1ch marketing m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c n\u1ebfu m\u1ee5c ti\u00eau marketing \u0111\u01b0\u1ee3c \u0111\u1ec1 ra m\u01a1 h\u1ed3 do thi\u1ebfu s\u1ef1 ph\u00e2n bi\u1ec7t gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c Marketing thi\u1ebfu r\u00f5 r\u00e0ng khi\u1ebfn ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a doanh nghi\u1ec7p tr\u1edf n\u00ean r\u1eddi r\u1ea1c, thi\u1ebfu s\u1ef1 k\u1ebft n\u1ed1i, d\u1eabn \u0111\u1ebfn hi\u1ec7u qu\u1ea3 th\u1ea5p h\u01a1n mong \u0111\u1ee3i. C\u00e1c n\u1ed7 l\u1ef1c marketing s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i ch\u1eb7t ch\u1ebd \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi c\u00e1c m\u1ee5c ti\u00eau chung.<\/p>\n<p>B\u1eb1ng c\u00e1ch ph\u00e2n bi\u1ec7t r\u00f5 r\u00e0ng gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt, doanh nghi\u1ec7p s\u1ebd tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng sai l\u1ea7m. Tr\u01b0\u1edbc ti\u00ean, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing r\u00f5 r\u00e0ng. Chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u00f3ng vai tr\u00f2 l\u00e0 kim ch\u1ec9 nam cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing, gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 ph\u01b0\u01a1ng h\u01b0\u1edbng c\u1ee5 th\u1ec3, t\u1eeb \u0111\u00f3 tri\u1ec3n khai c\u00e1c chi\u1ebfn thu\u1eadt Marketing hi\u1ec7u qu\u1ea3.<\/p>\n<p>C\u00e1c chi\u1ebfn thu\u1eadt Marketing c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 h\u1ed7 tr\u1ee3 v\u00e0 g\u00f3p ph\u1ea7n th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u00e3 \u0111\u1ec1 ra. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u01b0\u1ee3c li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd, th\u1ed1ng nh\u1ea5t, t\u1eeb \u0111\u00f3 h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh chung c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3><span id=\"52_Khong_Co_Su_Phoi_Hop_Giua_Cac_Phong_Ban\"><strong>5.2 Kh\u00f4ng C\u00f3 S\u1ef1 Ph\u1ed1i H\u1ee3p Gi\u1eefa C\u00e1c Ph\u00f2ng Ban<\/strong><\/span><\/h3>\n<p>M\u1ed7i ph\u00f2ng ban trong m\u1ed9t t\u1ed5 ch\u1ee9c \u0111\u1ec1u \u0111\u00f3ng vai tr\u00f2 v\u00e0 \u0111\u1ea3m nh\u1eadn nh\u1eefng nhi\u1ec7m v\u1ee5 ri\u00eang bi\u1ec7t. Tuy nhi\u00ean, \u0111\u1ec3 t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, c\u00e1c ph\u00f2ng ban c\u1ea7n ph\u1ed1i h\u1ee3p v\u00e0 t\u01b0\u01a1ng t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 m\u1ed1i quan h\u1ec7 t\u01b0\u01a1ng t\u00e1c gi\u1eefa c\u00e1c ph\u00f2ng ban:<\/p>\n<ul>\n<li aria-level=\"1\"><strong>S\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa ph\u00f2ng s\u1ea3n xu\u1ea5t v\u00e0 Marketing:<\/strong> ph\u00f2ng s\u1ea3n xu\u1ea5t cung c\u1ea5p s\u1ea3n ph\u1ea9m \u0111\u1ee7 ch\u1ea5t l\u01b0\u1ee3ng, s\u1ed1 l\u01b0\u1ee3ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ph\u00f2ng Marketing cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, b\u00e1n h\u00e0ng.<\/li>\n<li aria-level=\"1\"><strong>Gi\u1eefa ph\u00f2ng k\u1ebf to\u00e1n v\u00e0 Marketing:<\/strong> ph\u00f2ng k\u1ebf to\u00e1n cung c\u1ea5p th\u00f4ng tin v\u1ec1 ng\u00e2n s\u00e1ch v\u00e0 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o cho ph\u00f2ng Marketing.<\/li>\n<li aria-level=\"1\"><strong>Gi\u1eefa ph\u00f2ng nh\u00e2n s\u1ef1 v\u00e0 Marketing:<\/strong> ph\u00f2ng Marketing d\u1ef1a tr\u00ean th\u00f4ng tin t\u1eeb ph\u00f2ng k\u1ebf to\u00e1n \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch Marketing ph\u00f9 h\u1ee3p v\u1edbi ng\u00e2n s\u00e1ch v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n<p>Ng\u01b0\u1ee3c l\u1ea1i, thi\u1ebfu \u0111i s\u1ef1 ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c ph\u00f2ng ban v\u1edbi nhau, r\u1ea5t c\u00f3 th\u1ec3 doanh nghi\u1ec7p s\u1ebd g\u1eb7p m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 nh\u01b0: thi\u1ebfu h\u1ee5t t\u00e0i nguy\u00ean, m\u00e2u thu\u1eabn l\u1ee3i \u00edch, th\u00f4ng tin b\u1ecb gi\u00e1n \u0111o\u1ea1n gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn.<\/p>\n<p>H\u1eadu qu\u1ea3 l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing c\u00f3 th\u1ec3 tr\u1edf n\u00ean kh\u00f4ng hi\u1ec7u qu\u1ea3 ho\u1eb7c kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf, m\u1ee5c ti\u00eau c\u1ee7a t\u1ed5 ch\u1ee9c. V\u00ec v\u1eady, s\u1ef1 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd gi\u1eefa c\u00e1c ph\u00f2ng ban l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n<h3><span id=\"53_Khong_Nghien_Cuu_Thi_Truong\"><strong>5.3 Kh\u00f4ng Nghi\u00ean C\u1ee9u Th\u1ecb Tr\u01b0\u1eddng<\/strong><\/span><\/h3>\n<p>Nhi\u1ec1u doanh nghi\u1ec7p m\u1eafc sai l\u1ea7m b\u1ecf qua ho\u1eb7c thi\u1ebfu th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng nh\u01b0: quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m, m\u1ea5t kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch Marketing l\u1ed7i th\u1eddi,&#8230; \u0110\u1ec3 tr\u00e1nh nh\u1eefng sai l\u1ea7m n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean.<\/p>\n<h3><span id=\"54_Khong_Xac_Dinh_Ro_Muc_Tieu_Cu_The\"><strong>5.4 Kh\u00f4ng X\u00e1c \u0110\u1ecbnh R\u00f5 M\u1ee5c Ti\u00eau C\u1ee5 Th\u1ec3<\/strong><\/span><\/h3>\n<p>M\u1ee5c ti\u00eau l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t d\u1eabn \u0111\u01b0\u1eddng cho doanh nghi\u1ec7p \u0111\u1ebfn v\u1edbi th\u00e0nh c\u00f4ng. Khi thi\u1ebfu v\u1eafng m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh s\u1ebd tr\u1edf n\u00ean v\u00f4 ngh\u0129a v\u00e0 thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng. Vi\u1ec7c v\u1ea1ch ra m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 gi\u00fap doanh nghi\u1ec7p: x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng h\u01b0\u1edbng \u0111i, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng, t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n vi\u00ean,&#8230;<\/p>\n<p>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3, hi\u1ec7u qu\u1ea3.<\/p>\n<h3><span id=\"55_Khong_Phan_Tich_Doi_Thu\"><strong>5.5 Kh\u00f4ng Ph\u00e2n T\u00edch \u0110\u1ed1i Th\u1ee7<\/strong><\/span><\/h3>\n<p>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng kh\u00f4ng th\u1ec3 b\u1ecf qua trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 gi\u00fap doanh nghi\u1ec7p: hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh v\u00e0 y\u1ebfu, n\u1eafm b\u1eaft c\u01a1 h\u1ed9i, h\u1ecdc h\u1ecfi kinh nghi\u1ec7m,&#8230; T\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3. Ng\u01b0\u1ee3c l\u1ea1i, vi\u1ec7c kh\u00f4ng ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 s\u1ebd khi\u1ebfn doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n<h3><span id=\"56_Khong_Co_Ke_Hoach_Digital_Marketing\"><strong>5.6 Kh\u00f4ng C\u00f3 K\u1ebf Ho\u1ea1ch Digital Marketing<\/strong><\/span><\/h3>\n<p>K\u1ef7 nguy\u00ean s\u1ed1 b\u00f9ng n\u1ed5 m\u1edf ra c\u01a1 h\u1ed9i to l\u1edbn cho doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua c\u00e1c k\u00eanh Digital Marketing. Doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch Marketing b\u00e0i b\u1ea3n, bao g\u1ed3m c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Digital Marketing hi\u1ec7u qu\u1ea3 \u0111\u1ec3: m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, t\u0103ng t\u01b0\u01a1ng t\u00e1c, t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed,&#8230;<\/p>\n<p>Vi\u1ec7c thi\u1ebfu v\u1eafng chi\u1ebfn l\u01b0\u1ee3c Digital Marketing s\u1ebd h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng trong k\u1ef7 nguy\u00ean s\u1ed1 hi\u1ec7n nay.<\/p>\n<h3><span id=\"57_Thieu_Tinh_Kha_Thi\"><strong>5.7 Thi\u1ebfu T\u00ednh Kh\u1ea3 Thi<\/strong><\/span><\/h3>\n<p>K\u1ebf ho\u1ea1ch marketing c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng m\u1ed9t c\u00e1ch kh\u1ea3 thi v\u00e0 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c v\u1edbi ngu\u1ed3n l\u1ef1c hi\u1ec7n c\u00f3 c\u1ee7a doanh nghi\u1ec7p. N\u1ebfu kh\u00f4ng xem x\u00e9t t\u00ednh kh\u1ea3 thi, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1eb7t ra nh\u1eefng m\u1ee5c ti\u00eau kh\u00f4ng th\u1ef1c t\u1ebf ho\u1eb7c r\u1ea5t kh\u00f3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. \u0110i\u1ec1u n\u00e0y s\u1ebd d\u1eabn \u0111\u1ebfn s\u1ef1 l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c v\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing.<\/p>\n<h3><span id=\"58_Thieu_Su_Linh_Hoat\"><strong>5.8 Thi\u1ebfu S\u1ef1 Linh Ho\u1ea1t<\/strong><\/span><\/h3>\n<p>Trong b\u1ed1i c\u1ea3nh m\u00f4i tr\u01b0\u1eddng kinh doanh lu\u00f4n thay \u0111\u1ed5i nhanh ch\u00f3ng, k\u1ebf ho\u1ea1ch marketing c\u1ee7a doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i linh ho\u1ea1t \u0111\u1ec3 c\u00f3 th\u1ec3 th\u00edch \u1ee9ng. N\u1ebfu k\u1ebf ho\u1ea1ch thi\u1ebfu t\u00ednh linh ho\u1ea1t, doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 c\u00e1c c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng v\u00e0 g\u1eb7p ph\u1ea3i nh\u1eefng r\u1ee7i ro kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n<p>V\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing v\u1edbi s\u1ef1 linh \u0111\u1ed9ng cao, s\u1eb5n s\u00e0ng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi di\u1ec5n bi\u1ebfn c\u1ee7a th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c c\u01a1 h\u1ed9i v\u00e0 h\u1ea1n ch\u1ebf c\u00e1c r\u1ee7i ro.<\/p>\n<h2><span id=\"6_Cac_Buoc_Lap_Ke_Hoach_Marketing_Hieu_Qua\"><strong>6. C\u00e1c B\u01b0\u1edbc L\u1eadp K\u1ebf Ho\u1ea1ch Marketing Hi\u1ec7u Qu\u1ea3<\/strong><\/span><\/h2>\n<p>Tham kh\u1ea3o ngay 7 b\u01b0\u1edbc l\u1eadp <strong>k\u1ebf ho\u1ea1ch Marketing<\/strong> ho\u00e0n ch\u1ec9nh c\u1ee7a <strong>JobsGO<\/strong> \u0111\u1ec3 d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch chi ti\u1ebft cho doanh nghi\u1ec7p m\u00ecnh:<\/p>\n<h3><span id=\"61_Buoc_1_Nam_Ro_Thong_Tin_Ve_Doanh_Nghiep\"><strong>6.1 B\u01b0\u1edbc 1: N\u1eafm R\u00f5 Th\u00f4ng Tin V\u1ec1 Doanh Nghi\u1ec7p<\/strong><\/span><\/h3>\n<p>Nh\u1eefng th\u00f4ng tin b\u1ea1n c\u1ea7n n\u1eafm ch\u1eafc nh\u01b0 \u0111inh v\u1ec1 doanh nghi\u1ec7p m\u00ecnh l\u00e0: m\u1ee5c ti\u00eau kinh doanh, s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng. \u0110\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin gi\u00fap b\u1ea1n nh\u00ecn nh\u1eadn bao qu\u00e1t v\u1ec1 m\u00f4 h\u00ecnh kinh doanh c\u1ee7a c\u00f4ng ty v\u00e0 h\u01a1n h\u1ebft l\u00e0 t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng b\u00ean ngo\u00e0i c\u00f4ng ty.<\/p>\n<h3><span id=\"62_Buoc_2_Tien_Hanh_Xac_Dinh_Thi_Truong_Khach_Hang_Muc_Tieu\"><strong>6.2 B\u01b0\u1edbc 2: Ti\u1ebfn H\u00e0nh X\u00e1c \u0110\u1ecbnh Th\u1ecb Tr\u01b0\u1eddng, Kh\u00e1ch H\u00e0ng M\u1ee5c Ti\u00eau<\/strong><\/span><\/h3>\n<p>\u0110\u1ec3 l\u1eadp l\u00ean m\u1ed9t b\u1ea3n <strong>k\u1ebf ho\u1ea1ch Marketing<\/strong>, tr\u01b0\u1edbc ti\u00ean, b\u1ea1n c\u1ea7n ph\u00e1c h\u1ecda ch\u00ednh x\u00e1c ch\u00e2n dung <a href=\"https:\/\/jobsgo.vn\/blog\/khach-hang-muc-tieu-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/a>. B\u1eb1ng vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 t\u1ed5ng h\u1ee3p nh\u1eefng th\u00f4ng tin li\u00ean quan \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh nh\u01b0: gi\u1edbi t\u00ednh, tu\u1ed5i t\u00e1c, t\u00e2m l\u00fd, suy ngh\u0129, h\u00e0nh vi mua h\u00e0ng&#8230; l\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3 n\u1ec1n m\u00f3ng \u0111\u1ec3 ti\u1ebfn t\u1edbi c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp theo.<\/p>\n<h3><span id=\"63_Buoc_3_Xac_Dinh_Va_Phan_Tich_Doi_Thu\"><strong>6.3 B\u01b0\u1edbc 3: X\u00e1c \u0110\u1ecbnh V\u00e0 Ph\u00e2n T\u00edch \u0110\u1ed1i Th\u1ee7<\/strong><\/span><\/h3>\n<p>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng c\u00e1ch t\u00ecm ra \u0111i\u1ec3m m\u1ea1nh\/y\u1ebfu trong m\u00f4 h\u00ecnh kinh doanh v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng c\u1ee7a h\u1ecd. \u0110\u1ed3ng th\u1eddi \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi t\u01b0\u01a1ng t\u1ef1 nh\u01b0:<\/p>\n<ul>\n<li aria-level=\"1\">\u0110\u1ed1i th\u1ee7 \u0111ang c\u00f3 s\u1ea3n ph\u1ea9m n\u00e0o chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng?<\/li>\n<li aria-level=\"1\">H\u1ecd \u0111ang ho\u1ea1t \u0111\u1ed9ng ra sao?<\/li>\n<li aria-level=\"1\">C\u00e1c chi\u1ebfn d\u1ecbch Marketing m\u00e0 h\u1ecd th\u1ef1c hi\u1ec7n?<\/li>\n<li aria-level=\"1\">H\u1ecd c\u00f3 \u201cl\u1ed7 h\u1ed5ng\u201d n\u00e0o trong c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hay kh\u00f4ng?<\/li>\n<\/ul>\n<p>\u0110\u00e2y s\u1ebd l\u00e0 t\u00e0i li\u1ec7u tham kh\u1ea3o c\u1ef1c h\u1eefu \u00edch \u0111\u1ec3 b\u1ea1n c\u1ea3i ti\u1ebfn v\u00e0 t\u1ed1i \u01b0u cho b\u1ea3n <strong>k\u1ebf ho\u1ea1ch Marketing<\/strong> c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.<\/p>\n<h3><span id=\"64_Buoc_4_Thiet_Lap_Muc_Tieu_Marketing\"><strong>6.4 B\u01b0\u1edbc 4: Thi\u1ebft L\u1eadp M\u1ee5c Ti\u00eau Marketing<\/strong><\/span><\/h3>\n<figure id=\"attachment_53443\" aria-describedby=\"caption-attachment-53443\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-53443\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/mau-ke-hoach-marketing-la-gi.jpg\" alt=\"m\u1eabu k\u1ebf ho\u1ea1ch marketing l\u00e0 g\u00ec\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/mau-ke-hoach-marketing-la-gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/mau-ke-hoach-marketing-la-gi-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/mau-ke-hoach-marketing-la-gi-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/mau-ke-hoach-marketing-la-gi-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-53443\" class=\"wp-caption-text\"><center><em>C\u00e1c b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch Marketing hi\u1ec7u qu\u1ea3<\/em><\/center><\/figcaption><\/figure>\n<p>T\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng trong qu\u00e1 kh\u1ee9 v\u00e0 d\u1ef1a v\u00e0o t\u00ecnh h\u00ecnh kinh doanh c\u1ee7a doanh nghi\u1ec7p m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau Marketing. B\u1ea1n c\u0169ng c\u1ea7n \u0111\u1ea3m b\u1ea3o m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh SMART \u2013 Specific (c\u1ee5 th\u1ec3), Measurable (c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c), Attainable (t\u00ednh kh\u1ea3 thi), Realistic (c\u00f3 th\u1ec3 th\u1ef1c t\u1ebf h\u00f3a), v\u00e0 Time (c\u00f3 th\u1eddi gian c\u1ee5 th\u1ec3).<\/p>\n<h3><span id=\"65_Buoc_5_Hoach_Dinh_Chien_Luoc_So_Bo\"><strong>6.5 B\u01b0\u1edbc 5: Ho\u1ea1ch \u0110\u1ecbnh Chi\u1ebfn L\u01b0\u1ee3c S\u01a1 B\u1ed9<\/strong><\/span><\/h3>\n<p>Sau b\u01b0\u1edbc thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c, ti\u1ebfp theo b\u1ea1n c\u1ea7n c\u1ee5 th\u1ec3 h\u00f3a ch\u00fang. H\u00e3y vi\u1ebft ra \u0111\u1ea7y \u0111\u1ee7 c\u00e1c nhi\u1ec7m v\u1ee5, ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ec3 b\u1ea1n th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch tu\u1ea7n t\u1ef1 v\u00e0 \u0111\u1ea3m b\u1ea3o kh\u00f4ng b\u1ecf s\u00f3t b\u1ea5t c\u1ee9 nhi\u1ec7m v\u1ee5 n\u00e0o.<\/p>\n<h3><span id=\"66_Buoc_6_Tinh_Toan_Ngan_Sach_Marketing\"><strong>6.6 B\u01b0\u1edbc 6: T\u00ednh To\u00e1n Ng\u00e2n S\u00e1ch Marketing<br \/>\n<\/strong><\/span><\/h3>\n<p>D\u1ef1 to\u00e1n t\u1ea5t c\u1ea3 c\u00e1c kho\u1ea3n chi ti\u00eau c\u00f3 li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng Marketing m\u00e0 doanh nghi\u1ec7p c\u1ea7n tri\u1ec3n khai. Bao g\u1ed3m: T\u1ed5ng chi cho <strong>k\u1ebf ho\u1ea1ch Marketing<\/strong> trong n\u0103m, m\u1ee5c ti\u00eau chi ti\u1ebft c\u1ea7n bao nhi\u00eau ti\u1ec1n? Ngu\u1ed3n ng\u00e2n s\u00e1ch s\u1ebd l\u1ea5y t\u1eeb \u0111\u00e2u? B\u1ea1n c\u1ea7n xem x\u00e9t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh sao cho ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty nh\u00e9!<\/p>\n<h3><span id=\"67_Buoc_7_Ra_Soat_Ban_Ke_Hoach_Marketing_Truoc_Khi_Trien_Khai\"><strong>6.7 B\u01b0\u1edbc 7: R\u00e0 So\u00e1t B\u1ea3n K\u1ebf Ho\u1ea1ch Marketing Tr\u01b0\u1edbc Khi Tri\u1ec3n Khai<\/strong><\/span><\/h3>\n<p>Cu\u1ed1i c\u00f9ng, b\u1ea1n h\u00e3y r\u00e0 so\u00e1t l\u1ea1i to\u00e0n b\u1ed9 b\u1ea3n <strong>k\u1ebf ho\u1ea1ch Marketing<\/strong> v\u00e0 c\u00f9ng c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan \u0111\u00e1nh gi\u00e1, \u0111\u01b0a ra c\u00e1c \u00fd ki\u1ebfn \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ea3m b\u1ea3o k\u1ebf ho\u1ea1ch khi \u0111\u01b0a v\u00e0o tri\u1ec3n khai s\u1ebd \u0111em l\u1ea1i th\u00e0nh c\u00f4ng.<\/p>\n<h2><span id=\"7_Mot_So_Luu_Y_Khi_Xay_Dung_Ke_Hoach_Marketing\"><strong>7. M\u1ed9t S\u1ed1 L\u01b0u \u00dd Khi X\u00e2y D\u1ef1ng K\u1ebf Ho\u1ea1ch Marketing<\/strong><\/span><\/h2>\n<p>Nh\u1eefng l\u01b0u \u00fd quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o l\u1eadp m\u1ed9t <strong>k\u1ebf ho\u1ea1ch Marketing<\/strong> hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p:<\/p>\n<h3><span id=\"71_Phoi_Hop_Nhip_Nhang_Bo_May_Hoat_Dong\"><strong>7.1 Ph\u1ed1i H\u1ee3p Nh\u1ecbp Nh\u00e0ng B\u1ed9 M\u00e1y Ho\u1ea1t \u0110\u1ed9ng<\/strong><\/span><\/h3>\n<p><strong>K\u1ebf ho\u1ea1ch Marketing<\/strong> v\u1edbi m\u1ee5c ti\u00eau c\u1ed1t l\u00f5i l\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169, t\u0103ng v\u1ecb th\u1ebf c\u1ea1nh tranh v\u00e0 \u0111\u1ea9y m\u1ea1nh gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, mu\u1ed1n th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y th\u00ec doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa b\u1ed9 m\u00e1y nh\u00e2n vi\u00ean v\u00e0 Ban qu\u1ea3n tr\u1ecb, x\u00e2y d\u1ef1ng tinh th\u1ea7n ph\u1ed1i h\u1ee3p, t\u01b0\u01a1ng tr\u1ee3 nhau.<\/p>\n<figure id=\"attachment_53444\" aria-describedby=\"caption-attachment-53444\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-53444\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/cac-buoc-lap-ke-hoach-marketing.jpg\" alt=\"c\u00e1c b\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch marketing\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/cac-buoc-lap-ke-hoach-marketing.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/cac-buoc-lap-ke-hoach-marketing-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/cac-buoc-lap-ke-hoach-marketing-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/cac-buoc-lap-ke-hoach-marketing-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-53444\" class=\"wp-caption-text\"><center><em>M\u1ed9t s\u1ed1 l\u01b0u \u00fd khi x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch Marketing<\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"72_Dap_Ung_Nguon_Luc_Thuc_Hien_Ke_Hoach\"><strong>7.2 \u0110\u00e1p \u1ee8ng Ngu\u1ed3n L\u1ef1c Th\u1ef1c Hi\u1ec7n K\u1ebf Ho\u1ea1ch<br \/>\n<\/strong><\/span><\/h3>\n<p>C\u00f3 kh\u00f4ng \u00edt <strong>k\u1ebf ho\u1ea1ch Marketing<\/strong> \u0111\u00f2i h\u1ecfi ngu\u1ed3n l\u1ef1c r\u1ea5t l\u1edbn v\u1ec1 con ng\u01b0\u1eddi \u0111\u1ec3 th\u1ef1c hi\u1ec7n. Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 c\u00f3 \u0111\u1ee7 v\u00e0 n\u0103ng su\u1ea5t n\u1ebfu kh\u00f4ng mu\u1ed1n r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng kh\u00f4ng ho\u00e0n th\u00e0nh \u0111\u01b0\u1ee3c k\u1ebf ho\u1ea1ch.<\/p>\n<h3><span id=\"73_Du_Phong_Cho_Su_Thay_Doi_Cua_Khach_Hang\"><strong>7.3 D\u1ef1 Ph\u00f2ng Cho S\u1ef1 Thay \u0110\u1ed5i C\u1ee7a Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h3>\n<p>Vi\u1ec7c nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng ch\u01b0a bao gi\u1edd d\u1eebng l\u1ea1i, b\u1edfi t\u00e2m l\u00fd v\u00e0 th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng lu\u00f4n c\u00f3 s\u1ef1 d\u1ecbch chuy\u1ec3n. \u0110\u00e2y l\u00e0 l\u00fd do c\u00e1c doanh nghi\u1ec7p r\u1ea5t c\u1ea7n m\u1ed9t ph\u01b0\u01a1ng \u00e1n d\u1ef1 ph\u00f2ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng cho s\u1ef1 thay \u0111\u1ed5i n\u00e0y.<\/p>\n<h3><span id=\"74_Dat_Ra_Ky_Vong_Thuc_Te\"><strong>7.4 \u0110\u1eb7t Ra K\u1ef3 V\u1ecdng Th\u1ef1c T\u1ebf<\/strong><\/span><\/h3>\n<p><strong>K\u1ebf ho\u1ea1ch Marketing<\/strong> h\u01b0\u1edbng \u0111\u1ebfn nh\u1eefng m\u1ee5c ti\u00eau trong t\u01b0\u01a1ng lai nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi l\u1eadp k\u1ebf ho\u1ea1ch l\u1ef1a ch\u1ecdn \u0111i\u1ec3m \u0111\u00edch kh\u00f4ng kh\u1ea3 thi. Ch\u00fang s\u1ebd l\u00e0m b\u1ea1n b\u1ecb hoang t\u01b0\u1edfng v\u1ec1 kh\u1ea3 n\u0103ng, d\u1eabn \u0111\u1ebfn ng\u00e2n s\u00e1ch b\u1ecb hoang ph\u00ed nh\u01b0ng kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i. Do \u0111\u00f3 doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u th\u1eadt ch\u00ednh x\u00e1c m\u1ee5c \u0111\u00edch c\u1ee7a k\u1ebf ho\u1ea1ch v\u00e0 \u0111\u1eb7t ra m\u1ed9t k\u1ebft qu\u1ea3 trong t\u1ea7m th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c.<\/p>\n<h2><span id=\"8_Tham_Khao_Ke_Hoach_Marketing_Mau\"><strong>8. Tham Kh\u1ea3o K\u1ebf Ho\u1ea1ch Marketing M\u1eabu<\/strong><\/span><\/h2>\n<p>Tham kh\u1ea3o ngay c\u00e1c m\u1eabu <strong>k\u1ebf ho\u1ea1ch Marketing<\/strong> chu\u1ea9n \u0111\u1ec3 \u1ee9ng d\u1ee5ng cho <a href=\"https:\/\/jobsgo.vn\/blog\/cac-chien-luoc-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>chi\u1ebfn l\u01b0\u1ee3c Marketing<\/strong><\/a> c\u1ee7a doanh nghi\u1ec7p b\u1ea1n:<\/p>\n<ul>\n<li aria-level=\"1\">K\u1ebf ho\u1ea1ch Marketing m\u1eabu t\u1eeb Gobranding: <a href=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/mau-lap-ke-hoach-chien-luoc-marketing.pdf\" target=\"_blank\" rel=\"noopener\">T\u1ea3i ngay<\/a><\/li>\n<li aria-level=\"1\">K\u1ebf ho\u1ea1ch Marketing m\u1eabu t\u1eeb Saokim: <a href=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/Mau-ke-hoach-Marketing-Sao-Kim-Branding.pptx\" target=\"_blank\" rel=\"noopener\">T\u1ea3i ngay<\/a><\/li>\n<li aria-level=\"1\">K\u1ebf ho\u1ea1ch Marketing m\u1eabu t\u1eeb Slim CRM: <a href=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/SlimCRM-Digital-Marketing-Template-2022.xlsx\" target=\"_blank\" rel=\"noopener\">T\u1ea3i ngay<\/a><\/li>\n<\/ul>\n<p>Hy v\u1ecdng nh\u1eefng ki\u1ebfn th\u1ee9c b\u1ed5 \u00edch tr\u00ean \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n nhi\u1ec1u khi ra th\u1ef1c chi\u1ebfn. N\u1ebfu b\u1ea1n \u0111ang c\u1ea7n t\u01b0 v\u1ea5n v\u1ec1 x\u00e2y d\u1ef1ng <strong>k\u1ebf ho\u1ea1ch Marketing<\/strong>, li\u00ean h\u1ec7 ngay v\u1edbi <a href=\"https:\/\/jobsgo.vn\/\"><strong>JobsGO<\/strong><\/a> \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb chuy\u00ean gia!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e1nh gi\u00e1 post Doanh nghi\u1ec7p s\u1ebd ho\u1ea1t \u0111\u1ed9ng k\u00e9m hi\u1ec7u qu\u1ea3 n\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch Marketing ho\u00e0n ch\u1ec9nh. V\u1eady k\u1ebf ho\u1ea1ch Marketing l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a n\u00f3 nh\u01b0 th\u1ebf n\u00e0o? C\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 l\u1eadp n\u00ean&#8230;<\/p>\n","protected":false},"author":43,"featured_media":53439,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"k\u1ebf ho\u1ea1ch marketing l\u00e0 g\u00ec","_yoast_wpseo_title":"K\u1ebf Ho\u1ea1ch Marketing L\u00e0 G\u00ec? Tham Kh\u1ea3o C\u00e1c M\u1eabu K\u1ebf Ho\u1ea1ch Marketing Hay Nh\u1ea5t %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"K\u1ebf ho\u1ea1ch Marketing l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch m\u00f4 t\u1ea3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai.","_yoast_wpseo_focus_keyphrase":"","faq":"1. C\u00f3 Th\u1ec3 X\u00e2y D\u1ef1ng K\u1ebf Ho\u1ea1ch Marketing V\u1edbi Ngu\u1ed3n Ng\u00e2n S\u00e1ch Eo H\u1eb9p Kh\u00f4ng?\r\n\r\nC\u00f3. X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing v\u1edbi ngu\u1ed3n ng\u00e2n s\u00e1ch eo h\u1eb9p l\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3, mi\u1ec5n l\u00e0 doanh nghi\u1ec7p bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.\r\n\r\n2. C\u00f3 Th\u1ec3 S\u1eed D\u1ee5ng Ph\u1ea7n M\u1ec1m N\u00e0o \u0110\u1ec3 X\u00e2y D\u1ef1ng K\u1ebf Ho\u1ea1ch Marketing?\r\n\r\nC\u00f3 nhi\u1ec1u ph\u1ea7n m\u1ec1m v\u00e0 c\u00f4ng c\u1ee5 hi\u1ec7n \u0111\u1ea1i c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. V\u00ed d\u1ee5 nh\u01b0: Google Sheets, Excel, HubSpot, Canva, Google Analytics,...\r\n","nganh_nghe_chuc_vu_lien_quan":["Trade Marketing"]},"categories":[24],"tags":[],"yoast_head":"\n<title>K\u1ebf Ho\u1ea1ch Marketing L\u00e0 G\u00ec? Tham Kh\u1ea3o C\u00e1c M\u1eabu K\u1ebf Ho\u1ea1ch Marketing Hay Nh\u1ea5t - JobsGO Blog<\/title>\n<meta name=\"description\" content=\"K\u1ebf ho\u1ea1ch Marketing l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 m\u1ed9t b\u1ea3n k\u1ebf ho\u1ea1ch m\u00f4 t\u1ea3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jobsgo.vn\/blog\/ke-hoach-marketing-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u1ebf Ho\u1ea1ch Marketing L\u00e0 G\u00ec? 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