{"id":47446,"date":"2023-04-28T14:25:33","date_gmt":"2023-04-28T07:25:33","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=47446"},"modified":"2025-02-18T15:23:14","modified_gmt":"2025-02-18T08:23:14","slug":"quan-tri-marketing-bao-gom-cac-cong-viec","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/quan-tri-marketing-bao-gom-cac-cong-viec\/","title":{"rendered":"Qu\u1ea3n tr\u1ecb Marketing l\u00e0 g\u00ec? Qu\u1ea3n tr\u1ecb Marketing bao g\u1ed3m c\u00e1c c\u00f4ng vi\u1ec7c n\u00e0o?"},"content":{"rendered":"\n<div class=\"kk-star-ratings\n     kksr-valign-top     kksr-align-left    \"\n    data-payload=\"{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;47446&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;count&quot;:&quot;0&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.5&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 post&quot;,&quot;legend&quot;:&quot;4.5\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;width&quot;:&quot;119&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 119px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 post<\/span>\n    <\/div>\n<\/div>\n<p><em>Trong kinh doanh, qu\u1ea3n tr\u1ecb Marketing gi\u1eef vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i, gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 t\u1ed1t. V\u1eady b\u1ea1n hi\u1ec3u sao v\u1ec1 qu\u1ea3n tr\u1ecb Marketing, <\/em><strong><em><a href=\"https:\/\/jobsgo.vn\/blog\/quan-tri-marketing-bao-gom-cac-cong-viec\/#qu\u1ea3n_tr\u1ecb_marketing_bao_g\u1ed3m_c\u00e1c_c\u00f4ng_vi\u1ec7c\" target=\"_blank\" rel=\"noopener\">qu\u1ea3n tr\u1ecb Marketing bao g\u1ed3m c\u00e1c c\u00f4ng vi\u1ec7c<\/a> n\u00e0o<\/em><\/strong><em>, h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n trong b\u00e0i vi\u1ebft nh\u00e9.<\/em><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Quan_tri_Marketing_la_gi\">1. Qu\u1ea3n tr\u1ecb Marketing l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#2_Quan_tri_Marketing_bao_gom_cac_cong_viec_nao\">2. Qu\u1ea3n tr\u1ecb Marketing bao g\u1ed3m c\u00e1c c\u00f4ng vi\u1ec7c n\u00e0o?<\/a><ul><li><a href=\"#21_Hoach_dinh\">2.1 Ho\u1ea1ch \u0111\u1ecbnh<\/a><\/li><li><a href=\"#22_To_chuc\">2.2 T\u1ed5 ch\u1ee9c<\/a><\/li><li><a href=\"#23_Lanh_dao\">2.3 L\u00e3nh \u0111\u1ea1o<\/a><\/li><li><a href=\"#24_Kiem_tra_giam_sat\">2.4 Ki\u1ec3m tra, gi\u00e1m s\u00e1t<\/a><\/li><\/ul><\/li><li><a href=\"#3_Vai_tro_cua_quan_tri_Marketing\">3. Vai tr\u00f2 c\u1ee7a qu\u1ea3n tr\u1ecb Marketing<\/a><ul><li><a href=\"#31_Ket_noi_thi_truong_doanh_nghiep\">3.1 K\u1ebft n\u1ed1i th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p<\/a><\/li><li><a href=\"#32_Ket_noi_phong_ban_trong_cung_doanh_nghiep\">3.2 K\u1ebft n\u1ed1i ph\u00f2ng ban trong c\u00f9ng doanh nghi\u1ec7p<\/a><\/li><li><a href=\"#33_Thuc_day_hieu_suat_cong_viec\">3.3 Th\u00fac \u0111\u1ea9y hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c<\/a><\/li><\/ul><\/li><li><a href=\"#4_Dac_diem_cua_quan_tri_Marketing\">4. \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a qu\u1ea3n tr\u1ecb Marketing<\/a><\/li><li><a href=\"#5_Quy_trinh_quan_tri_Marketing_hieu_qua\">5. Quy tr\u00ecnh qu\u1ea3n tr\u1ecb Marketing hi\u1ec7u qu\u1ea3<\/a><ul><li><a href=\"#51_Phan_tich_moi_truong_Marketing\">5.1 Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng Marketing<\/a><\/li><li><a href=\"#52_Dinh_vi_chon_loc_thi_truong_tiem_nang\">5.2 \u0110\u1ecbnh v\u1ecb, ch\u1ecdn l\u1ecdc th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng<\/a><\/li><li><a href=\"#53_Xay_dung_chien_luoc_Marketing\">5.3 X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing<\/a><\/li><li><a href=\"#54_Hoach_dinh_chuong_trinh_Marketing\">5.4 Ho\u1ea1ch \u0111\u1ecbnh ch\u01b0\u01a1ng tr\u00ecnh Marketing<\/a><\/li><li><a href=\"#55_Trien_khai_danh_gia_hieu_qua_Marketing\">5.5 Tri\u1ec3n khai, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 Marketing<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"1_Quan_tri_Marketing_la_gi\"><strong>1. Qu\u1ea3n tr\u1ecb <a href=\"https:\/\/jobsgo.vn\/blog\/marketing-la-gi\/\" target=\"_blank\" rel=\"noopener\">Marketing l\u00e0 g\u00ec<\/a>?<\/strong><\/span><\/h2>\n<p>\u0110\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 v\u1ec1 kh\u00e1i ni\u1ec7m <a rel=\"nofollow\" href=\"https:\/\/en.wikipedia.org\/wiki\/Marketing_management\"><strong>qu\u1ea3n tr\u1ecb Marketing l\u00e0 g\u00ec<\/strong><\/a>?<\/p>\n<figure id=\"attachment_54006\" aria-describedby=\"caption-attachment-54006\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-54006\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/quan-tri-marketing-la-gi-1.jpg\" alt=\"Qu\u1ea3n tr\u1ecb Marketing l\u00e0 g\u00ec?\" width=\"800\" height=\"531\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/quan-tri-marketing-la-gi-1.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/quan-tri-marketing-la-gi-1-300x199.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/quan-tri-marketing-la-gi-1-150x100.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/quan-tri-marketing-la-gi-1-768x510.jpg 768w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/quan-tri-marketing-la-gi-1-120x80.jpg 120w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/quan-tri-marketing-la-gi-1-360x240.jpg 360w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-54006\" class=\"wp-caption-text\"><center><em>Qu\u1ea3n tr\u1ecb Marketing l\u00e0 g\u00ec?<\/em><\/center><\/figcaption><\/figure>\n<blockquote id=\"qu\u1ea3n_tr\u1ecb_marketing_l\u00e0_g\u00ec\" cite=\"https:\/\/jobsgo.vn\/blog\/quan-tri-marketing-bao-gom-cac-cong-viec\/#vai_tro_cua_quan_tri_marketing\"><p><strong>Qu\u1ea3n tr\u1ecb Marketing<\/strong> ch\u00ednh l\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch, ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 v\u00e0 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Marketing. M\u1ee5c \u0111\u00edch c\u1ee7a n\u00f3 l\u00e0 trao \u0111\u1ed5i c\u00f3 l\u1ee3i v\u1edbi th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng \u0111\u1ec3 ho\u00e0n t\u1ea5t k\u1ebf ho\u1ea1ch ban \u0111\u1ea7u \u0111\u00e3 v\u1ea1ch ra.<\/p><\/blockquote>\n<ul>\n<li aria-level=\"1\">M\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng c\u01a1 b\u1ea3n c\u1ee7a qu\u1ea3n tr\u1ecb Marketing nh\u01b0 sau:<\/li>\n<li aria-level=\"1\">T\u00ecm hi\u1ec3u m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u01a1 h\u1ed9i Marketing.<\/li>\n<li aria-level=\"1\">Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, ch\u1ecdn l\u1ecdc th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng.<\/li>\n<li aria-level=\"1\">X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c Marketing.<\/li>\n<li aria-level=\"1\">Theo d\u00f5i, \u0111\u00e1nh gi\u00e1 m\u1ecdi giai \u0111o\u1ea1n c\u1ee7a Marketing.<\/li>\n<\/ul>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/cac-cap-quan-tri\/\" target=\"_blank\" rel=\"noopener\">C\u00e1c c\u1ea5p b\u1eadc qu\u1ea3n tr\u1ecb<\/a> trong m\u1ed9t t\u1ed5 ch\u1ee9c hi\u1ec7n nay<\/strong><\/p>\n<h2><span id=\"2_Quan_tri_Marketing_bao_gom_cac_cong_viec_nao\"><strong>2. Qu\u1ea3n tr\u1ecb Marketing bao g\u1ed3m c\u00e1c c\u00f4ng vi\u1ec7c n\u00e0o?<\/strong><\/span><\/h2>\n<p>Nh\u01b0 \u0111\u00e3 n\u00f3i, qu\u1ea3n tr\u1ecb Marketing l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng trong chi\u1ebfn d\u1ecbch kinh doanh. V\u1eady <strong>qu\u1ea3n tr\u1ecb Marketing bao g\u1ed3m c\u00e1c c\u00f4ng vi\u1ec7c n\u00e0o<\/strong>? Tham kh\u1ea3o ngay qua n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n<h3><span id=\"21_Hoach_dinh\"><strong>2.1 Ho\u1ea1ch \u0111\u1ecbnh<\/strong><\/span><\/h3>\n<ul>\n<li aria-level=\"1\">X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng.<\/li>\n<li aria-level=\"1\">\u0110\u01b0a ra c\u00e1c ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c Marketing.<\/li>\n<li aria-level=\"1\">L\u00ean danh s\u00e1ch c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a s\u1ea3n ph\u1ea9m.<\/li>\n<li aria-level=\"1\">Ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/li>\n<li aria-level=\"1\">Nghi\u00ean c\u1ee9u v\u00e0 ch\u1ea1y ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn.<\/li>\n<li aria-level=\"1\">X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean Marketing.<\/li>\n<\/ul>\n<h3><span id=\"22_To_chuc\"><strong>2.2 T\u1ed5 ch\u1ee9c<\/strong><\/span><\/h3>\n<ul>\n<li aria-level=\"1\">Gi\u00fap c\u01a1 c\u1ea5u l\u1ea1i b\u1ed9 ph\u1eadn<\/li>\n<li aria-level=\"1\">Marketing, ph\u00e2n chia nhi\u1ec7m v\u1ee5 cho t\u1eebng b\u1ed9 ph\u1eadn.<\/li>\n<li aria-level=\"1\">T\u1ed5 ch\u1ee9c c\u00e1c m\u1ea1ng l\u01b0\u1edbi b\u00e1n h\u00e0ng, \u0111i\u1ec3m b\u00e1n h\u00e0ng \u1edf th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng.<\/li>\n<li aria-level=\"1\">X\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi c\u00f4ng ch\u00fang, \u0111\u01a1n v\u1ecb truy\u1ec1n th\u00f4ng.<\/li>\n<li aria-level=\"1\">Chi\u00eau m\u1ed9 th\u00eam nh\u00e2n vi\u00ean Marketing v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean m\u1edbi.<\/li>\n<li aria-level=\"1\">T\u1ed5 ch\u1ee9c h\u1ed9i ngh\u1ecb kh\u00e1ch h\u00e0ng, tri\u1ec3n l\u00e3m, h\u1ed9i ch\u1ee3.<\/li>\n<li aria-level=\"1\">Gi\u00fap c\u1ea3i thi\u1ec7n h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m, thay \u0111\u1ed5i linh ho\u1ea1t gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 ch\u00ednh s\u00e1ch b\u00e1n h\u00e0ng.<\/li>\n<\/ul>\n<figure id=\"attachment_54008\" aria-describedby=\"caption-attachment-54008\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-54008\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/cong-viec-quan-tri-marketing.jpg\" alt=\"Qu\u1ea3n tr\u1ecb Marketing bao g\u1ed3m c\u00e1c c\u00f4ng vi\u1ec7c n\u00e0o?\" width=\"800\" height=\"600\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/cong-viec-quan-tri-marketing.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/cong-viec-quan-tri-marketing-300x225.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/cong-viec-quan-tri-marketing-150x113.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/cong-viec-quan-tri-marketing-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-54008\" class=\"wp-caption-text\"><center><em>Qu\u1ea3n tr\u1ecb Marketing bao g\u1ed3m c\u00e1c c\u00f4ng vi\u1ec7c n\u00e0o?<\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"23_Lanh_dao\"><strong>2.3 L\u00e3nh \u0111\u1ea1o<\/strong><\/span><\/h3>\n<ul>\n<li aria-level=\"1\">Ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u00e0m ph\u00e1n v\u1edbi c\u01a1 quan truy\u1ec1n th\u00f4ng v\u00e0 c\u00f4ng ch\u00fang.<\/li>\n<li aria-level=\"1\">T\u1ea1o th\u00eam \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng.<\/li>\n<\/ul>\n<h3><span id=\"24_Kiem_tra_giam_sat\"><strong>2.4 Ki\u1ec3m tra, gi\u00e1m s\u00e1t<\/strong><\/span><\/h3>\n<ul>\n<li aria-level=\"1\">Ki\u1ec3m tra th\u00eam ng\u00e2n s\u00e1ch Marketing v\u00e0 chi ph\u00ed c\u1ea7n so s\u00e1nh.<\/li>\n<li aria-level=\"1\">\u0110\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 \u0111\u1ea1t hi\u1ec7u qu\u1ea3, ch\u1ea5m theo thang \u0111i\u1ec3m v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/li>\n<li aria-level=\"1\">\u0110\u00e1nh gi\u00e1 thay \u0111\u1ed5i c\u1ee7a ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3.<\/li>\n<li aria-level=\"1\">Ki\u1ec3m tra, ki\u1ec3m so\u00e1t h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng v\u00e0 ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a.<\/li>\n<\/ul>\n<h2><span id=\"3_Vai_tro_cua_quan_tri_Marketing\"><strong>3. Vai tr\u00f2 c\u1ee7a qu\u1ea3n tr\u1ecb Marketing<\/strong><\/span><\/h2>\n<p>Qu\u1ea3n tr\u1ecb Marketing c\u00f3 vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. N\u00f3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua nh\u1eefng kh\u00eda c\u1ea1nh sau:<\/p>\n<h3><span id=\"31_Ket_noi_thi_truong_doanh_nghiep\"><strong>3.1 K\u1ebft n\u1ed1i th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p<\/strong><\/span><\/h3>\n<p>\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c qu\u1ea3n tr\u1ecb Marketing hi\u1ec7u qu\u1ea3 th\u00ec ng\u01b0\u1eddi th\u1ef1c hi\u1ec7n c\u1ea7n th\u1ea5u hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, th\u00f4ng qua m\u1ed9t lo\u1ea1i nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch. T\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch v\u00e0 ho\u1ea1t \u0111\u1ed9ng tri\u1ec3n khai, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i th\u1ecb tr\u01b0\u1eddng. C\u0169ng t\u1eeb nh\u1eefng chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng \u0111\u00f3 s\u1ebd gi\u00fap cho t\u1ed5ng th\u1ec3 chi\u1ebfn d\u1ecbch \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n<h3><span id=\"32_Ket_noi_phong_ban_trong_cung_doanh_nghiep\"><strong>3.2 K\u1ebft n\u1ed1i ph\u00f2ng ban trong c\u00f9ng doanh nghi\u1ec7p<\/strong><\/span><\/h3>\n<p>M\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a qu\u1ea3n tr\u1ecb Marketing s\u1ebd t\u1eadp trung nhi\u1ec1u v\u00e0o ph\u00e2n t\u00edch, nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 gi\u00e1m s\u00e1t k\u1ebf ho\u1ea1ch. C\u0169ng ch\u00ednh v\u00ec th\u1ebf m\u00e0 c\u1ea7n ph\u1ea3i k\u1ebft n\u1ed1i c\u00e1c ph\u00f2ng ban v\u1edbi nhau \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a d\u1ef1 \u00e1n.<\/p>\n<h3><span id=\"33_Thuc_day_hieu_suat_cong_viec\"><strong>3.3 Th\u00fac \u0111\u1ea9y hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c<\/strong><\/span><\/h3>\n<p>Trong qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb Marketing th\u00ec vi\u1ec7c th\u00fac \u0111\u1ea9y v\u00e0 gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng Marketing lu\u00f4n \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1 cao. \u0110\u1eb7c bi\u1ec7t n\u00f3 c\u0169ng l\u00e0 tr\u00e1ch nhi\u1ec7m c\u1ee7a nh\u00e0 qu\u1ea3n tr\u1ecb. N\u00f3 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao, \u0111\u00fang ti\u1ebfn \u0111\u1ed9 c\u00f4ng vi\u1ec7c. T\u1eeb \u0111\u00f3 ho\u1ea1t \u0111\u1ed9ng n\u00e0y gi\u00fap t\u0103ng n\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n v\u00e0 b\u1ed9 ph\u1eadn.<\/p>\n<h2><span id=\"4_Dac_diem_cua_quan_tri_Marketing\"><strong>4. \u0110\u1eb7c \u0111i\u1ec3m c\u1ee7a qu\u1ea3n tr\u1ecb Marketing<\/strong><\/span><\/h2>\n<p>C\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft, qu\u1ea3n tr\u1ecb Marketing s\u1ebd c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang bi\u1ec7t c\u1ee7a qu\u1ea3n tr\u1ecb k\u1ebft h\u1ee3p c\u00f9ng c\u00e1c y\u1ebfu t\u1ed1 Marketing. N\u00f3 bao g\u1ed3m nh\u1eefng kh\u00eda c\u1ea1nh c\u01a1 b\u1ea3n nh\u01b0:<\/p>\n<ul>\n<li aria-level=\"1\">X\u00e2y d\u1ef1ng quy tr\u00ecnh c\u00e1c b\u01b0\u1edbc tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng Marketing hi\u1ec7u qu\u1ea3.<\/li>\n<li aria-level=\"1\">X\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u1eb7t ra nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho t\u1eebng chi\u1ebfn d\u1ecbch Marketing.<\/li>\n<li aria-level=\"1\">X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u1ec3 t\u1eadp trung h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<li aria-level=\"1\">\u0110\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Marketing qua s\u1ed1 li\u1ec7u thu \u0111\u01b0\u1ee3c trong m\u1ed9t kho\u1ea3ng th\u1eddi gian x\u00e1c \u0111\u1ecbnh.<\/li>\n<li aria-level=\"1\">Gi\u00e1m s\u00e1t qu\u00e1 tr\u00ecnh tri\u1ec3n khai k\u1ebf ho\u1ea1ch, \u0111\u1ea3m b\u1ea3o \u0111\u00fang l\u1ed9 tr\u00ecnh.<\/li>\n<li aria-level=\"1\">C\u1ea7n \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh <a href=\"https:\/\/jobsgo.vn\/blog\/4p-trong-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>4P trong Marketing<\/strong><\/a> l\u00e0m n\u1ec1n t\u1ea3ng cho chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn d\u1ecbch qu\u1ea3n tr\u1ecb Marketing.<\/li>\n<\/ul>\n<h2><span id=\"5_Quy_trinh_quan_tri_Marketing_hieu_qua\"><strong>5. Quy tr\u00ecnh qu\u1ea3n tr\u1ecb Marketing hi\u1ec7u qu\u1ea3<\/strong><\/span><\/h2>\n<figure id=\"attachment_54007\" aria-describedby=\"caption-attachment-54007\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-54007\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/vai-tro-cua-quan-tri-marketing-1.jpg\" alt=\"Quy tr\u00ecnh qu\u1ea3n tr\u1ecb Marketing hi\u1ec7u qu\u1ea3\" width=\"800\" height=\"666\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/vai-tro-cua-quan-tri-marketing-1.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/vai-tro-cua-quan-tri-marketing-1-300x250.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/vai-tro-cua-quan-tri-marketing-1-150x125.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/vai-tro-cua-quan-tri-marketing-1-768x639.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-54007\" class=\"wp-caption-text\"><center><em>Quy tr\u00ecnh qu\u1ea3n tr\u1ecb Marketing hi\u1ec7u qu\u1ea3<\/em><\/center><\/figcaption><\/figure>\n<p>Qu\u1ea3n tr\u1ecb Marketing l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u00f3 t\u00ednh li\u00ean quan ch\u1eb7t ch\u1ebd v\u1edbi nhau. T\u1eeb \u0111\u00f3 n\u00f3 s\u1ebd gi\u00fap cho doanh nghi\u1ec7p tri\u1ec3n khai k\u1ebf ho\u1ea1ch t\u1ed1t, \u0111\u1ea1t k\u1ebft qu\u1ea3 cao.<\/p>\n<p>N\u1ebfu b\u1ea1n \u0111ang t\u00ecm hi\u1ec3u v\u1ec1 quy tr\u00ecnh th\u1ef1c hi\u1ec7n qu\u1ea3n tr\u1ecb Marketing th\u00ec c\u00f3 th\u1ec3 tham kh\u1ea3o \u1edf n\u1ed9i dung n\u00e0y.<\/p>\n<h3><span id=\"51_Phan_tich_moi_truong_Marketing\"><strong>5.1 Ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng Marketing<\/strong><\/span><\/h3>\n<p>B\u1ea1n c\u1ea7n ph\u1ea3i ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng Marketing k\u1ef9 l\u01b0\u1ee1ng t\u1eeb v\u0129 m\u00f4 \u0111\u1ebfn vi m\u00f4. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, c\u1ea7n ph\u1ea3i th\u00f4ng qua \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i hay c\u1ea3 th\u00e1ch th\u1ee9c trong m\u00f4 h\u00ecnh SWOT. T\u1eeb \u0111\u00f3 nh\u00e0 qu\u1ea3n tr\u1ecb nh\u00ecn th\u1ea5y <a href=\"https:\/\/jobsgo.vn\/blog\/cac-chien-luoc-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong><\/a> c\u00f3 ph\u00f9 h\u1ee3p hay kh\u00f4ng.<\/p>\n<h3><span id=\"52_Dinh_vi_chon_loc_thi_truong_tiem_nang\"><strong>5.2 \u0110\u1ecbnh v\u1ecb, ch\u1ecdn l\u1ecdc th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng<\/strong><\/span><\/h3>\n<p>Qu\u00e1 tr\u00ecnh \u0111\u1ecbnh v\u1ecb, ch\u1ecdn th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng (th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau) l\u00e0 y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng, \u0111\u00f3ng g\u00f3p nhi\u1ec1u v\u00e0o th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Marketing. \u0110\u1eb7c bi\u1ec7t, doanh nghi\u1ec7p c\u0169ng d\u1ec5 d\u00e0ng khi \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>C\u00f3 kh\u00e1 nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb \u0111\u01b0\u1ee3c <a href=\"https:\/\/jobsgo.vn\/blog\/thi-truong-muc-tieu-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong><\/a>. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn theo \u0111\u1ecba l\u00fd, th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, \u0111\u1ed9 tu\u1ed5i, h\u00e0nh vi, s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nhi\u1ec1u chuy\u00ean gia cho bi\u1ebft, \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c c\u00f4ng \u0111o\u1ea1n n\u00e0y c\u1ea7n c\u00f3 3 b\u01b0\u1edbc \u0111\u00f3 l\u00e0: Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, ch\u1ecdn th\u1ecb tr\u01b0\u1eddng, \u0111\u1ecbnh v\u1ecb th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3><span id=\"53_Xay_dung_chien_luoc_Marketing\"><strong>5.3 X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing<\/strong><\/span><\/h3>\n<p>Trong giai \u0111o\u1ea1n n\u00e0y, nh\u00e0 qu\u1ea3n tr\u1ecb s\u1ebd l\u00ean k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c cho <a href=\"https:\/\/jobsgo.vn\/blog\/chien-dich-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>chi\u1ebfn d\u1ecbch Marketing<\/strong><\/a> \u0111\u1ec3 b\u00e1m s\u00e1t th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau. Tuy nhi\u00ean, nh\u00e0 qu\u1ea3n tr\u1ecb c\u1ea7n ph\u1ea3i ph\u00e2n t\u00edch \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/quan-tri-la-gi-phan-biet-quan-tri-va-quan-ly\/\" target=\"_blank\" rel=\"noopener\">Qu\u1ea3n tr\u1ecb l\u00e0 g\u00ec<\/a>? Ph\u00e2n bi\u1ec7t qu\u1ea3n tr\u1ecb v\u00e0 qu\u1ea3n l\u00fd<\/strong><\/p>\n<h3><span id=\"54_Hoach_dinh_chuong_trinh_Marketing\"><strong>5.4 Ho\u1ea1ch \u0111\u1ecbnh ch\u01b0\u01a1ng tr\u00ecnh Marketing<\/strong><\/span><\/h3>\n<figure id=\"attachment_54009\" aria-describedby=\"caption-attachment-54009\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-54009\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/chien-luoc-quan-tri-marketing.jpg\" alt=\"Ho\u1ea1ch \u0111\u1ecbnh ch\u01b0\u01a1ng tr\u00ecnh Marketing\" width=\"800\" height=\"600\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/chien-luoc-quan-tri-marketing.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/chien-luoc-quan-tri-marketing-300x225.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/chien-luoc-quan-tri-marketing-150x113.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2022\/12\/chien-luoc-quan-tri-marketing-768x576.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-54009\" class=\"wp-caption-text\"><center><em>Ho\u1ea1ch \u0111\u1ecbnh ch\u01b0\u01a1ng tr\u00ecnh Marketing<\/em><\/center><\/figcaption><\/figure>\n<p>\u0110\u1ec3 ho\u1ea1ch \u0111\u1ecbnh \u0111\u01b0\u1ee3c ch\u01b0\u01a1ng tr\u00ecnh Marketing tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng th\u00ec doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u00f9ng m\u00f4 h\u00ecnh 4P. M\u00f4 h\u00ecnh n\u00e0y bao g\u1ed3m: S\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, truy\u1ec1n th\u00f4ng, ph\u00e2n ph\u1ed1i. C\u00f9ng l\u00fac \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng nh\u01b0: X\u00fac ti\u1ebfn b\u00e1n h\u00e0ng, qu\u1ea3ng c\u00e1o, PR s\u1ea3n ph\u1ea9m s\u1ebd l\u00e0m t\u0103ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<h3><span id=\"55_Trien_khai_danh_gia_hieu_qua_Marketing\"><strong>5.5 Tri\u1ec3n khai, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 Marketing<\/strong><\/span><\/h3>\n<p>Vi\u1ec7c tri\u1ec3n khai k\u1ebf ho\u1ea1ch Marketing c\u1ea7n \u0111\u1ea3m b\u1ea3o th\u1eddi gian, ti\u1ebfn \u0111\u1ed9, hi\u1ec7u qu\u1ea3 \u0111\u00fang nh\u01b0 m\u1ee5c ti\u00eau \u0111\u1ec1 ra. V\u00e0 nh\u00e0 qu\u1ea3n tr\u1ecb Marketing s\u1ebd ph\u1ea3i l\u00ean k\u1ebf ho\u1ea1ch \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3, \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 s\u1ef1 thay \u0111\u1ed5i ph\u00f9 h\u1ee3p. C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a c\u00f4ng ngh\u1ec7, <a href=\"https:\/\/jobsgo.vn\/blog\/tuong-lai-nganh-digital-marketing\" target=\"_blank\" rel=\"noopener\"><strong>t\u01b0\u01a1ng lai ng\u00e0nh digital marketing<\/strong><\/a> \u0111ang m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c m\u1edbi, y\u00eau c\u1ea7u c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb Marketing ph\u1ea3i lu\u00f4n c\u1eadp nh\u1eadt v\u00e0 \u0111\u1ed5i m\u1edbi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>&gt;&gt;&gt;T\u00ecm hi\u1ec3u th\u00eam: <span data-sheets-root=\"1\"><strong><a href=\"https:\/\/jobsgo.vn\/blog\/nganh-marketing-hoc-truong-nao-o-tphcm\/\" target=\"_blank\" rel=\"noopener\">Ng\u00e0nh digital marketing h\u1ecdc tr\u01b0\u1eddng n\u00e0o tpHCM<\/a><\/strong>?<\/span><\/p>\n<p>C\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn th\u1ea5y \u0111\u01b0\u1ee3c qu\u1ea3n tr\u1ecb Marketing l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00f4ng th\u1ec3 thi\u1ebfu v\u1edbi doanh nghi\u1ec7p. Hy v\u1ecdng r\u1eb1ng qua nh\u1eefng chia s\u1ebb trong b\u00e0i vi\u1ebft n\u00e0y \u0111\u00e3 gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi \u201c<strong>Qu\u1ea3n tr\u1ecb Marketing bao g\u1ed3m c\u00e1c c\u00f4ng vi\u1ec7c n\u00e0o<\/strong>?\u201d c\u0169ng nh\u01b0 nh\u1eefng th\u00f4ng tin xoay quanh..<\/p>\n<p>Trong qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb Marketing, b\u1ea1n s\u1ebd g\u1eb7p ph\u1ea3i nhi\u1ec1u kh\u00e1i ni\u1ec7m quan tr\u1ecdng, trong \u0111\u00f3 c\u00f3 <a href=\"https:\/\/jobsgo.vn\/blog\/performance-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>Performance marketing l\u00e0 g\u00ec<\/strong><\/a> v\u00e0 <a href=\"https:\/\/jobsgo.vn\/blog\/nhan-vien-chay-quang-cao-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>nh\u00e2n vi\u00ean ch\u1ea1y qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec<\/strong><\/a>. Hi\u1ec3u r\u00f5 hai kh\u00e1i ni\u1ec7m n\u00e0y s\u1ebd gi\u00fap b\u1ea1n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 trong l\u0129nh v\u1ef1c Marketing, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n cho doanh nghi\u1ec7p.<\/p>\n<p>\u0110\u1eebng qu\u00ean gh\u00e9 th\u0103m <a href=\"https:\/\/jobsgo.vn\/\"><strong>JobsGO<\/strong><\/a> \u2013 n\u1ec1n t\u1ea3ng t\u00ecm vi\u1ec7c JobsGO v\u00e0 k\u1ebft n\u1ed1i v\u1edbi c\u00e1c nh\u00e0 tuy\u1ec3n d\u1ee5ng JobsGO, n\u01a1i cung c\u1ea5p gi\u1ea3i ph\u00e1p tuy\u1ec3n d\u1ee5ng hi\u1ec7u qu\u1ea3 v\u00e0 c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p h\u00e0ng \u0111\u1ea7u.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e1nh gi\u00e1 post Trong kinh doanh, qu\u1ea3n tr\u1ecb Marketing gi\u1eef vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh b\u1ea1i, gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 t\u1ed1t. V\u1eady b\u1ea1n hi\u1ec3u sao v\u1ec1 qu\u1ea3n tr\u1ecb Marketing, qu\u1ea3n tr\u1ecb Marketing bao g\u1ed3m c\u00e1c&#8230;<\/p>\n","protected":false},"author":43,"featured_media":54006,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"qu\u1ea3n tr\u1ecb marketing bao g\u1ed3m c\u00e1c c\u00f4ng vi\u1ec7c","_yoast_wpseo_title":"Qu\u1ea3n tr\u1ecb Marketing l\u00e0 g\u00ec? Qu\u1ea3n tr\u1ecb Marketing bao g\u1ed3m c\u00e1c c\u00f4ng vi\u1ec7c n\u00e0o? %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Qu\u1ea3n tr\u1ecb Marketing bao g\u1ed3m c\u00e1c c\u00f4ng vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh, t\u1ed5 ch\u1ee9c, l\u00e3nh \u0111\u1ea1o, ki\u1ec3m tra, gi\u00e1m s\u00e1t to\u00e0n b\u1ed9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing.","_yoast_wpseo_focus_keyphrase":"","faq":"","nganh_nghe_chuc_vu_lien_quan":["Online Marketing"]},"categories":[24],"tags":[],"yoast_head":"\n<title>Qu\u1ea3n tr\u1ecb Marketing l\u00e0 g\u00ec? Qu\u1ea3n tr\u1ecb Marketing bao g\u1ed3m c\u00e1c c\u00f4ng vi\u1ec7c n\u00e0o? - JobsGO Blog<\/title>\n<meta name=\"description\" content=\"Qu\u1ea3n tr\u1ecb Marketing bao g\u1ed3m c\u00e1c c\u00f4ng vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh, t\u1ed5 ch\u1ee9c, l\u00e3nh \u0111\u1ea1o, ki\u1ec3m tra, gi\u00e1m s\u00e1t to\u00e0n b\u1ed9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jobsgo.vn\/blog\/quan-tri-marketing-bao-gom-cac-cong-viec\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u1ea3n tr\u1ecb Marketing l\u00e0 g\u00ec? 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