{"id":47558,"date":"2024-09-20T09:30:02","date_gmt":"2024-09-20T02:30:02","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=47558"},"modified":"2024-10-17T09:36:38","modified_gmt":"2024-10-17T02:36:38","slug":"cpc-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/cpc-la-gi\/","title":{"rendered":"CPC L\u00e0 G\u00ec? 03 \u01afu \u0110i\u1ec3m V\u01b0\u1ee3t Tr\u1ed9i C\u1ee7a CPC Trong Qu\u1ea3ng C\u00e1o"},"content":{"rendered":"\n
CPC l\u00e0 thu\u1eadt ng\u1eef kh\u00e1 ph\u1ed5 bi\u1ebfn trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing – qu\u1ea3ng c\u00e1o. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 kh\u00e1i ni\u1ec7m<\/em> CPC l\u00e0 g\u00ec<\/em><\/strong><\/a>? V\u1eady th\u00ec b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a JobsGO s\u1ebd gi\u00fap b\u1ea1n gi\u1ea3i \u0111\u00e1p, t\u1ed5ng h\u1ee3p to\u00e0n b\u1ed9 nh\u1eefng th\u00f4ng tin li\u00ean quan \u0111\u1ebfn CPC.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> CPC l\u00e0 g\u00ec? CPC (Cost Per Click) l\u00e0 m\u00f4 h\u00ecnh t\u00ednh ph\u00ed qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn trong \u0111\u00f3 nh\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd. Hi\u1ec3u m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, chi ph\u00ed m\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o ph\u1ea3i tr\u1ea3 s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t (clicks) m\u00e0 qu\u1ea3ng c\u00e1o nh\u1eadn \u0111\u01b0\u1ee3c, thay v\u00ec s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb (impressions).<\/p><\/blockquote>\n M\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a CPC:<\/p>\n CPC \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Google Ads, Facebook Ads v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 vai tr\u00f2 c\u1ee7a CPC trong qu\u1ea3ng c\u00e1o v\u1edbi c\u00e1c kh\u00eda c\u1ea1nh c\u1ee5 th\u1ec3:<\/p>\n Khi s\u1eed d\u1ee5ng CPC, doanh nghi\u1ec7p ch\u1ec9 ph\u1ea3i tr\u1ea3 ti\u1ec1n khi c\u00f3 ng\u01b0\u1eddi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o thay v\u00ec ph\u1ea3i tr\u1ea3 ph\u00ed theo s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb (CPM – Cost Per Mille). Nh\u01b0 v\u1eady, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, chi tr\u1ea3 ti\u1ec1n khi qu\u1ea3ng c\u00e1o \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau h\u00e0nh \u0111\u1ed9ng (clicks), mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n v\u1edbi ng\u00e2n s\u00e1ch c\u00f3 s\u1eb5n.<\/p>\n CPC cung c\u1ea5p c\u00e1c s\u1ed1 li\u1ec7u chi ti\u1ebft v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a qu\u1ea3ng c\u00e1o, cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o d\u1ec5 d\u00e0ng theo d\u00f5i, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch. S\u1ed1 l\u01b0\u1ee3ng nh\u1ea5p chu\u1ed9t, t\u1ef7 l\u1ec7 nh\u1ea5p (CTR – Click Through Rate) v\u00e0 c\u00e1c th\u00f4ng s\u1ed1 kh\u00e1c s\u1ebd ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi xem, t\u1eeb \u0111\u00f3 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c h\u01a1n hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o.<\/p>\n CPC c\u00f2n h\u1ed7 tr\u1ee3 nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn ch\u00ednh x\u00e1c h\u01a1n \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. B\u1eb1ng c\u00e1ch nh\u1eafm m\u1ee5c ti\u00eau theo c\u00e1c ti\u00eau ch\u00ed nh\u01b0 t\u1eeb kh\u00f3a, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, s\u1edf th\u00edch ho\u1eb7c h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch \u0111\u1ec3 qu\u1ea3ng c\u00e1o ch\u1ec9 hi\u1ec3n th\u1ecb cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng quan t\u00e2m v\u00e0 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o.<\/p>\n V\u1edbi m\u00f4 h\u00ecnh CPC, nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111i\u1ec1u ch\u1ec9nh c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 ng\u00e2n s\u00e1ch, gi\u00e1 th\u1ea7u, t\u1eeb kh\u00f3a, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau theo th\u1eddi gian th\u1ef1c. \u0110i\u1ec1u n\u00e0y l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ecbp th\u1eddi t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o khi c\u00f3 thay \u0111\u1ed5i v\u1ec1 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng ho\u1eb7c hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o.<\/p>\n Do ch\u1ec9 ph\u1ea3i tr\u1ea3 ti\u1ec1n khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o, m\u00f4 h\u00ecnh CPC th\u01b0\u1eddng gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng thu l\u1ea1i l\u1ee3i nhu\u1eadn t\u1eeb chi ph\u00ed qu\u1ea3ng c\u00e1o (ROI). Khi nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch, m\u1ed7i c\u00fa nh\u1ea5p chu\u1ed9t c\u00f3 th\u1ec3 mang l\u1ea1i gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n, t\u1eeb \u0111\u00f3 t\u0103ng hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0.<\/p>\n CPC<\/strong> c\u00f3 nhi\u1ec1u \u01b0u \u0111i\u1ec3m, gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Song n\u00f3 c\u0169ng t\u1ed3n t\u1ea1i m\u1ed9t s\u1ed1 h\u1ea1n ch\u1ebf. C\u1ee5 th\u1ec3 v\u1ec1 nh\u1eefng \u01b0u – nh\u01b0\u1ee3c \u0111i\u1ec3m n\u00e0y, JobsGO s\u1ebd cung c\u1ea5p \u0111\u1ebfn cho b\u1ea1n ngay trong n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n V\u1edbi m\u00f4 h\u00ecnh CPC, doanh nghi\u1ec7p ch\u1ec9 ph\u1ea3i tr\u1ea3 ti\u1ec1n khi c\u00f3 ng\u01b0\u1eddi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o, \u0111i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thi\u1ebft l\u1eadp m\u1ed9t m\u1ee9c ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y ho\u1eb7c theo chi\u1ebfn d\u1ecbch v\u00e0 ch\u1ec9 chi ti\u00eau cho c\u00e1c l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t, gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, tr\u00e1nh l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch v\u00e0o c\u00e1c qu\u1ea3ng c\u00e1o kh\u00f4ng t\u1ea1o ra t\u01b0\u01a1ng t\u00e1c.<\/p>\n CPC cung c\u1ea5p c\u00e1c s\u1ed1 li\u1ec7u ch\u00ednh x\u00e1c, minh b\u1ea1ch v\u1ec1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng nh\u1ea5p chu\u1ed9t, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR), chi ph\u00ed trung b\u00ecnh cho m\u1ed7i l\u1ea7n nh\u1ea5p. Th\u00f4ng qua \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd theo d\u00f5i hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o theo th\u1eddi gian th\u1ef1c, t\u1eeb \u0111\u00f3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c chi\u1ebfn d\u1ecbch n\u00e0o \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n CPC cho ph\u00e9p nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 kh\u1ea3 n\u0103ng quan t\u00e2m, t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u1eafm m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean t\u1eeb kh\u00f3a, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, s\u1edf th\u00edch ho\u1eb7c h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd ch\u1ec9 xu\u1ea5t hi\u1ec7n tr\u01b0\u1edbc nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng nh\u1ea5p chu\u1ed9t cao, t\u1eeb \u0111\u00f3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u0103ng c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i.<\/p>\n M\u1eb7c d\u00f9 CPC gi\u00fap doanh nghi\u1ec7p ki\u1ec3m so\u00e1t chi ph\u00ed b\u1eb1ng c\u00e1ch ch\u1ec9 tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t, nh\u01b0ng gi\u00e1 th\u1ea7u cho m\u1ed7i l\u1ea7n nh\u1ea5p c\u00f3 th\u1ec3 tr\u1edf n\u00ean r\u1ea5t cao, \u0111\u1eb7c bi\u1ec7t trong c\u00e1c ng\u00e0nh c\u00f3 m\u1ee9c c\u1ea1nh tranh l\u1edbn nh\u01b0 b\u1ea5t \u0111\u1ed9ng s\u1ea3n, t\u00e0i ch\u00ednh, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. N\u1ebfu kh\u00f4ng qu\u1ea3n l\u00fd t\u1ed1t, chi ph\u00ed qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u0103ng l\u00ean nhanh ch\u00f3ng, d\u1eabn \u0111\u1ebfn vi\u1ec7c ti\u00eau t\u1ed1n ng\u00e2n s\u00e1ch m\u00e0 kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i.<\/p>\n S\u1ed1 l\u01b0\u1ee3ng nh\u1ea5p chu\u1ed9t cao kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c chuy\u1ec3n \u0111\u1ed5i (nh\u01b0 mua h\u00e0ng, \u0111\u0103ng k\u00fd). Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o nh\u01b0ng kh\u00f4ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo nh\u01b0 mong \u0111\u1ee3i. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 x\u1ea3y ra do trang \u0111\u00edch kh\u00f4ng ph\u00f9 h\u1ee3p, n\u1ed9i dung qu\u1ea3ng c\u00e1o g\u00e2y hi\u1ec3u l\u1ea7m hay do ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 t\u00f2 m\u00f2. K\u1ebft qu\u1ea3 l\u00e0 b\u1ea1n v\u1eabn ph\u1ea3i tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n nh\u1ea5p nh\u01b0ng kh\u00f4ng thu v\u1ec1 \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1.<\/p>\n M\u1ed9t nh\u01b0\u1ee3c \u0111i\u1ec3m kh\u00e1c c\u1ee7a m\u00f4 h\u00ecnh CPC l\u00e0 m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u1ec1u b\u1ecb t\u00ednh ph\u00ed, b\u1ea5t k\u1ec3 m\u1ee5c \u0111\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0 g\u00ec, bao g\u1ed3m c\u1ea3 nh\u1eefng nh\u1ea5p chu\u1ed9t kh\u00f4ng mong mu\u1ed1n do ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p nh\u1ea7m ho\u1eb7c nh\u1ea5p v\u00ec t\u00f2 m\u00f2 nh\u01b0ng kh\u00f4ng c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng. Ngo\u00e0i ra, c\u00e1c h\u00e0nh \u0111\u1ed9ng nh\u1ea5p chu\u1ed9t gi\u1ea3 m\u1ea1o (click fraud) t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng c\u0169ng c\u00f3 th\u1ec3 l\u00e0m l\u00e3ng ph\u00ed ng\u00e2n s\u00e1ch m\u00e0 kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3.<\/p>\n M\u00f4 h\u00ecnh CPC th\u01b0\u1eddng ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n v\u00ec h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3 cho c\u00e1c gi\u00e1 th\u1ea7u cao, t\u1eadn d\u1ee5ng t\u1ed1t h\u01a1n \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u00f3 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 li\u00ean t\u1ee5c t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch. Trong khi \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p nh\u1ecf ho\u1eb7c ch\u01b0a c\u00f3 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u1ea7n c\u1ea9n th\u1eadn khi s\u1eed d\u1ee5ng CPC \u0111\u1ec3 tr\u00e1nh vi\u1ec7c chi ti\u00eau qu\u00e1 nhi\u1ec1u m\u00e0 kh\u00f4ng thu v\u1ec1 k\u1ebft qu\u1ea3 mong \u0111\u1ee3i.<\/p>\n \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch CPC ho\u1ea1t \u0111\u1ed9ng, h\u00e3y c\u00f9ng JobsGO t\u00ecm hi\u1ec3u k\u1ef9 h\u01a1n qua n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ee9 h\u1ea1ng qu\u1ea3ng c\u00e1o v\u00e0 chi ph\u00ed th\u1ef1c t\u1ebf cho m\u1ed7i nh\u1ea5p chu\u1ed9t. \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0:<\/p>\n \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng cao s\u1ebd gi\u00fap gi\u1ea3m gi\u00e1 th\u1ea7u CPC th\u1ef1c t\u1ebf, c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng qu\u1ea3ng c\u00e1o, t\u1eeb \u0111\u00f3 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o m\u00e0 v\u1eabn \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao.<\/p>\n X\u1ebfp h\u1ea1ng qu\u1ea3ng c\u00e1o l\u00e0 c\u00f4ng th\u1ee9c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb c\u1ee7a qu\u1ea3ng c\u00e1o so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n C\u00f4ng th\u1ee9c:<\/strong><\/p>\n1. Ch\u1ec9 S\u1ed1 CPC L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
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2. Vai Tr\u00f2 C\u1ee7a CPC Trong Qu\u1ea3ng C\u00e1o<\/strong><\/span><\/h2>\n
2.1 T\u1ed1i \u01afu H\u00f3a Chi Ph\u00ed<\/strong><\/span><\/h3>\n
2.2 \u0110o L\u01b0\u1eddng Hi\u1ec7u Qu\u1ea3<\/strong><\/span><\/h3>\n
2.3 T\u1eadp Trung V\u00e0o \u0110\u1ed1i T\u01b0\u1ee3ng M\u1ee5c Ti\u00eau<\/strong><\/span><\/h3>\n
2.4 \u0110i\u1ec1u Ch\u1ec9nh Linh Ho\u1ea1t<\/strong><\/span><\/h3>\n
2.5 T\u1ed1i \u01afu H\u00f3a ROI<\/strong><\/span><\/h3>\n
3. \u01afu – Nh\u01b0\u1ee3c \u0110i\u1ec3m C\u1ee7a CPC<\/strong><\/span><\/h2>\n
3.1 \u01afu \u0110i\u1ec3m<\/strong><\/span><\/h3>\n
3.1.1 \u0110\u1ea3m B\u1ea3o M\u1ee5c Ti\u00eau T\u1ed1i \u01afu Ng\u00e2n S\u00e1ch<\/strong><\/span><\/h4>\n
3.1.2 Hi\u1ec3u Hi\u1ec7u Su\u1ea5t C\u1ee7a Qu\u1ea3ng C\u00e1o<\/strong><\/span><\/h4>\n
3.1.3 Cho Ph\u00e9p T\u1eadp Trung V\u00e0o \u0110\u1ed1i T\u01b0\u1ee3ng T\u01b0\u01a1ng T\u00e1c<\/strong><\/span><\/h4>\n
3.2 Nh\u01b0\u1ee3c \u0110i\u1ec3m<\/strong><\/span><\/h3>\n
3.2.1 Chi Ph\u00ed C\u00f3 Th\u1ec3 Cao<\/strong><\/span><\/h4>\n
3.2.2 S\u1ed1 L\u1ea7n Click Kh\u00f4ng C\u00f3 Ngh\u0129a L\u00e0 Chuy\u1ec3n \u0110\u1ed5i<\/strong><\/span><\/h4>\n
3.2.3 M\u1ed7i L\u1ea7n Click \u0110\u1ec1u \u0110\u01b0\u1ee3c T\u00ednh Ph\u00ed<\/strong><\/span><\/h4>\n
3.2.4 Ch\u1ec9 Ph\u00f9 H\u1ee3p V\u1edbi C\u00e1c Th\u01b0\u01a1ng Hi\u1ec7u Ph\u00e1t Tri\u1ec3n<\/strong><\/span><\/h4>\n
4. CPC Ho\u1ea1t \u0110\u1ed9ng Nh\u01b0 Th\u1ebf N\u00e0o?<\/strong><\/span><\/h2>\n
4.1 \u0110i\u1ec3m Ch\u1ea5t L\u01b0\u1ee3ng<\/strong><\/span><\/h3>\n
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4.2 X\u1ebfp H\u1ea1ng Qu\u1ea3ng C\u00e1o<\/strong><\/span><\/h3>\n