{"id":47567,"date":"2024-09-29T10:33:30","date_gmt":"2024-09-29T03:33:30","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=47567"},"modified":"2025-03-03T15:57:26","modified_gmt":"2025-03-03T08:57:26","slug":"cpm-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/cpm-la-gi\/","title":{"rendered":"CPM l\u00e0 g\u00ec? 7 C\u00e1ch S\u1eed D\u1ee5ng CPM T\u1ed1i \u01afu Nh\u1ea5t"},"content":{"rendered":"\n
CPM l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quen thu\u1ed9c trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi n\u00f3i \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (display ads). Hi\u1ec3u r\u00f5 CPM l\u00e0 g\u00ec<\/strong><\/a> v\u00e0 c\u00e1ch n\u00f3 ho\u1ea1t \u0111\u1ed9ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, nh\u1ea5t l\u00e0 khi th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn. C\u00f9ng JobsGO t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 CPM, l\u1ee3i \u00edch v\u00e0 c\u00e1ch \u0111\u1ec3 s\u1eed d\u1ee5ng n\u00f3 t\u1ed1i \u01b0u nh\u1ea5t nh\u00e9!<\/p>\n M\u1ee5c l\u1ee5c<\/p> CPM l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb Ti\u1ebfng Anh \u201cCost Per 1000 Impressions\u201d hay \u2018Cost Per Mille\u201d. Hi\u1ec3u m\u1ed9t c\u00e1c \u0111\u01a1n gi\u1ea3n, \u0111\u00e2y ch\u00ednh l\u00e0 chi ph\u00ed thanh to\u00e1n cho 1000 l\u01b0\u1ee3t qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb tr\u00ean Google. M\u1ee9c chi ph\u00ed n\u00e0y kh\u00f4ng c\u1ed1 \u0111\u1ecbnh m\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o gi\u00e1 th\u1ea7u ch\u1ea5p nh\u1eadn chi tr\u1ea3 cho 1000 l\u1ea7n xu\u1ea5t hi\u1ec7n c\u00e1c m\u1eabu qu\u1ea3ng c\u00e1o t\u1ea1i nh\u1eefng v\u1ecb tr\u00ed d\u1ec5 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p><\/blockquote>\n CPM l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ecbnh gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t cho qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (Display Ads), qu\u1ea3ng c\u00e1o video tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 Google, Facebook, YouTube. N\u1ebfu m\u1ed9t doanh nghi\u1ec7p c\u00f3 chi\u1ebfn l\u01b0\u1ee3c CPM h\u1ee3p l\u00fd, h\u1ecd c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t chi ph\u00ed qu\u1ea3ng c\u00e1o t\u1ed1t h\u01a1n, \u0111\u1ed3ng th\u1eddi t\u1ed1i \u01b0u h\u00f3a l\u01b0\u1ee3ng ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n Theo \u0111\u00e1nh gi\u00e1 c\u1ee7a c\u00e1c chuy\u00ean gia Marketing, CPM l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7u k\u00eanh hi\u1ec7u qu\u1ea3. N\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau nh\u01b0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, thi\u1ebft b\u1ecb, k\u00edch th\u01b0\u1edbc qu\u1ea3ng c\u00e1o,\u2026 C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 tr\u00ean th\u1ef1c t\u1ebf.<\/p>\n \u0110\u1ec3 minh h\u1ecda c\u00e1ch CPM ho\u1ea1t \u0111\u1ed9ng, h\u00e3y xem x\u00e9t v\u00ed d\u1ee5 sau:<\/p>\n Gi\u1ea3 s\u1eed m\u1ed9t c\u00f4ng ty th\u1eddi trang t\u1ea1i H\u00e0 N\u1ed9i mu\u1ed1n qu\u1ea3ng c\u00e1o b\u1ed9 s\u01b0u t\u1eadp m\u1edbi c\u1ee7a h\u1ecd tr\u00ean m\u1ed9t trang web tin t\u1ee9c ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam. Trang web n\u00e0y \u0111\u1ec1 xu\u1ea5t m\u1ee9c gi\u00e1 CPM l\u00e0 100.000 VN\u0110\/1000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb.<\/p>\n Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, b\u1ea5t k\u1ec3 c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi th\u1ef1c s\u1ef1 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o hay mua s\u1ea3n ph\u1ea9m, c\u00f4ng ty v\u1eabn ch\u1ec9 tr\u1ea3 ti\u1ec1n d\u1ef1a tr\u00ean s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb.<\/p>\n Xem th\u00eam: <\/strong>Qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec? C\u00e1c lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/strong><\/a><\/p>\n Facebook Ads l\u00e0 g\u00ec?<\/strong><\/a><\/p>\n C\u00f9ng JosGO ph\u00e2n t\u00edch chi ti\u1ebft vai tr\u00f2 ch\u00ednh c\u1ee7a CPM trong l\u0129nh v\u1ef1c qu\u1ea3ng c\u00e1o \u1edf ph\u00eda d\u01b0\u1edbi:<\/p>\n CPM \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. V\u1edbi CPM, nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 theo d\u00f5i m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb, t\u1eeb \u0111\u00f3 d\u1ec5 d\u00e0ng \u0111\u00e1nh gi\u00e1 li\u1ec7u chi\u1ebfn d\u1ecbch c\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau ti\u1ebfp c\u1eadn ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau hay kh\u00f4ng. Tr\u00ean th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, n\u01a1i c\u00e1c doanh nghi\u1ec7p \u0111ang ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, CPM cung c\u1ea5p m\u1ed9t th\u01b0\u1edbc \u0111o quan tr\u1ecdng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a qu\u1ea3ng c\u00e1o.<\/p>\n CPM l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ti\u1ebfp c\u1eadn c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u01b0\u1edbc m\u1eaft ng\u01b0\u1eddi d\u00f9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c ph\u1ea1m vi lan t\u1ecfa c\u1ee7a th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, khi m\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ee9c th\u1eddi, m\u00e0 l\u00e0 t\u1ea1o d\u1ef1ng nh\u1eadn th\u1ee9c, g\u1eafn k\u1ebft v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u1edbi m\u00f4i tr\u01b0\u1eddng truy\u1ec1n th\u00f4ng s\u1ed1 ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i th\u00f4ng qua CPM l\u00e0 m\u1ed9t l\u1ee3i th\u1ebf l\u1edbn.<\/p>\n So v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c thanh to\u00e1n kh\u00e1c nh\u01b0 CPC (Cost Per Click) hay CPA (Cost Per Action), CPM c\u00f3 nh\u1eefng \u01b0u th\u1ebf, h\u1ea1n ch\u1ebf ri\u00eang. CPC ch\u1ec9 t\u00ednh ph\u00ed khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o, trong khi CPA y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 (v\u00ed d\u1ee5: \u0111\u0103ng k\u00fd, mua h\u00e0ng). N\u00f3 khi\u1ebfn CPM tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p cho nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o h\u01b0\u1edbng t\u1edbi t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, h\u01a1n l\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n \u0110\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 CPM v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a n\u00f3 trong th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o Vi\u1ec7t Nam, ch\u00fang ta c\u1ea7n ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng c\u1ea3 \u01b0u \u0111i\u1ec3m, nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a ph\u01b0\u01a1ng th\u1ee9c n\u00e0y.<\/p>\n Xem th\u00eam: <\/strong>Nh\u00e2n vi\u00ean ch\u1ea1y qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec? L\u01b0\u01a1ng c\u00f3 cao kh\u00f4ng?<\/strong><\/a><\/p>\n \u0110\u1ec3 hi\u1ec3u CPM l\u00e0 g\u00ec m\u1ed9t c\u00e1ch s\u00e2u s\u1eafc h\u01a1n, b\u1ea1n c\u1ea7n n\u1eafm r\u00f5 c\u00f4ng th\u1ee9c t\u00ednh c\u1ee7a n\u00f3. C\u00f4ng th\u1ee9c n\u00e0y r\u1ea5t \u0111\u01a1n gi\u1ea3n:<\/p>\n V\u00ed d\u1ee5 c\u1ee5 th\u1ec3: Gi\u1ea3 s\u1eed b\u1ea1n \u0111ang ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u1edbi t\u1ed5ng chi ph\u00ed l\u00e0 2.000.000 VN\u0110 v\u00e0 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb 500.000 l\u1ea7n. \u0110\u1ec3 t\u00ednh CPM c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y, b\u1ea1n \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c:<\/p>\n N\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd tr\u1ea3 4.000 VN\u0110 cho m\u1ed7i 1.000 l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n C\u00f4ng th\u1ee9c n\u00e0y gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng ki\u1ec3m so\u00e1t chi ph\u00ed cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb, t\u1eeb \u0111\u00f3 \u0111\u00e1nh gi\u00e1 xem h\u1ecd \u0111ang chi ti\u00eau qu\u00e1 m\u1ee9c hay t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c ng\u00e2n s\u00e1ch. \u0110\u1eb7c bi\u1ec7t, khi m\u00e0 chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 bi\u1ebfn \u0111\u1ed5i d\u1ef1a tr\u00ean m\u00f9a v\u1ee5, m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch, c\u00f4ng th\u1ee9c n\u00e0y l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n T\u1ef7 l\u1ec7 CPM trung b\u00ecnh c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o, ng\u00e0nh ngh\u1ec1, khu v\u1ef1c \u0111\u1ecba l\u00fd. Tr\u00ean ph\u1ea1m vi to\u00e0n c\u1ea7u, CPM th\u01b0\u1eddng dao \u0111\u1ed9ng t\u1eeb 1 USD \u0111\u1ebfn 10 USD cho m\u1ed7i 1.000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb. Tuy nhi\u00ean, t\u1ea1i Vi\u1ec7t Nam, m\u1ee9c CPM th\u01b0\u1eddng th\u1ea5p h\u01a1n do chi ph\u00ed qu\u1ea3ng c\u00e1o t\u1ea1i \u0111\u00e2y v\u1eabn t\u01b0\u01a1ng \u0111\u1ed1i r\u1ebb so v\u1edbi c\u00e1c th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n.<\/p>\n Gi\u00e1 ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook <\/strong>cho CPM c\u00f3 th\u1ec3 n\u1eb1m trong kho\u1ea3ng t\u1eeb 30.000 \u0111\u1ebfn 100.000 VN\u0110 t\u00f9y thu\u1ed9c v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, n\u1ed9i dung qu\u1ea3ng c\u00e1o. Trong khi \u0111\u00f3, tr\u00ean Google Display Network, CPM c\u00f3 th\u1ec3 cao h\u01a1n m\u1ed9t ch\u00fat, dao \u0111\u1ed9ng t\u1eeb 50.000 \u0111\u1ebfn 150.000 VN\u0110. \u0110i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p, ng\u00e0nh m\u00e0 h\u1ecd \u0111ang ho\u1ea1t \u0111\u1ed9ng.<\/p>\n Vi\u1ec7c n\u1eafm r\u00f5 t\u1ef7 l\u1ec7 CPM trung b\u00ecnh gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch, m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o, \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi ph\u00ed h\u1ecd chi ra l\u00e0 h\u1ee3p l\u00fd, hi\u1ec7u qu\u1ea3.<\/p>\n Xem th\u00eam: <\/strong>Google Ads l\u00e0 g\u00ec? T\u1ea1i sao n\u00ean ch\u1ecdn h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o Google?<\/strong><\/a><\/p>\n \u0110\u1ec3 bi\u1ebft CPM m\u00e0 b\u1ea1n \u0111ang chi tr\u1ea3 c\u00f3 h\u1ee3p l\u00fd hay kh\u00f4ng, kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n d\u1ef1a v\u00e0o con s\u1ed1 CPM m\u00e0 c\u1ea7n ph\u1ea3i \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh CPM \u0111\u1ee7 t\u1ed1t hay ch\u01b0a \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i xem x\u00e9t t\u1eeb nhi\u1ec1u g\u00f3c \u0111\u1ed9, t\u1eeb ng\u00e0nh ngh\u1ec1 kinh doanh \u0111\u1ebfn hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o v\u00e0 l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI).<\/p>\n M\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh li\u1ec7u CPM c\u1ee7a b\u1ea1n c\u00f3 \u0111ang h\u1ee3p l\u00fd hay kh\u00f4ng l\u00e0 so s\u00e1nh v\u1edbi CPM trung b\u00ecnh c\u1ee7a ng\u00e0nh m\u00e0 b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng. V\u00ed d\u1ee5, trong ng\u00e0nh th\u1eddi trang tr\u1ef1c tuy\u1ebfn, CPM c\u00f3 th\u1ec3 n\u1eb1m \u1edf m\u1ee9c 50.000 – 100.000 VN\u0110, nh\u01b0ng trong ng\u00e0nh c\u00f4ng ngh\u1ec7 ho\u1eb7c t\u00e0i ch\u00ednh, CPM c\u00f3 th\u1ec3 cao h\u01a1n, c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn 200.000 VN\u0110. C\u00e1c ng\u00e0nh ngh\u1ec1 nh\u01b0 du l\u1ecbch, c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng c\u00f3 CPM cao h\u01a1n do m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh, nhu c\u1ea7u qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m nhi\u1ec1u.<\/p>\n Khi so s\u00e1nh CPM c\u1ee7a b\u1ea1n v\u1edbi m\u1ee9c trung b\u00ecnh trong ng\u00e0nh, h\u00e3y l\u01b0u \u00fd r\u1eb1ng m\u1ee9c CPM qu\u00e1 th\u1ea5p c\u00f3 th\u1ec3 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n kh\u00f4ng hi\u1ec3n th\u1ecb tr\u01b0\u1edbc \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Ng\u01b0\u1ee3c l\u1ea1i, CPM qu\u00e1 cao c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n ti\u00eau t\u1ed1n ng\u00e2n s\u00e1ch m\u00e0 kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng x\u1ee9ng.<\/p>\n CPM ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. \u0110\u1ec3 x\u00e1c \u0111\u1ecbnh li\u1ec7u CPM c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 t\u1ed1t hay kh\u00f4ng, h\u00e3y xem x\u00e9t \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o \u2013 t\u1ee9c l\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf m\u00e0 qu\u1ea3ng c\u00e1o mang l\u1ea1i. V\u00ed d\u1ee5, n\u1ebfu CPM c\u1ee7a b\u1ea1n l\u00e0 50.000 VN\u0110 nh\u01b0ng qu\u1ea3ng c\u00e1o mang l\u1ea1i nhi\u1ec1u l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t, t\u01b0\u01a1ng t\u00e1c, th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u t\u1ed1t cho th\u1ea5y CPM \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3.<\/p>\n H\u00e3y xem x\u00e9t c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c nh\u01b0 CTR (Click-Through Rate) \u2013 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o sau khi nh\u00ecn th\u1ea5y n\u00f3. N\u1ebfu CPM c\u1ee7a b\u1ea1n cao nh\u01b0ng CTR th\u1ea5p, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 cho th\u1ea5y qu\u1ea3ng c\u00e1o ch\u01b0a t\u1ed1i \u01b0u h\u00f3a cho \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng, n\u1ed9i dung kh\u00f4ng h\u1ea5p d\u1eabn. Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t CPM v\u1eeba ph\u1ea3i c\u00f9ng v\u1edbi CTR cao cho th\u1ea5y chi\u1ebfn d\u1ecbch \u0111ang ch\u1ea1y \u0111\u00fang h\u01b0\u1edbng.<\/p>\n Cu\u1ed1i c\u00f9ng, y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh CPM c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng l\u00e0 d\u1ef1a v\u00e0o ROI (l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0). CPM c\u00f3 th\u1ec3 th\u1ea5p, nh\u01b0ng n\u1ebfu kh\u00f4ng mang l\u1ea1i doanh thu hay k\u1ebft qu\u1ea3 r\u00f5 r\u00e0ng, th\u00ec \u0111\u00f3 v\u1eabn l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 kh\u00f4ng hi\u1ec7u qu\u1ea3. ROI gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 t\u1ed5ng th\u1ec3 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch so s\u00e1nh chi ph\u00ed b\u1ecf ra, l\u1ee3i nhu\u1eadn thu v\u1ec1.<\/p>\n V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n chi 10 tri\u1ec7u VN\u0110 cho m\u1ed9t chi\u1ebfn d\u1ecbch CPM, thu v\u1ec1 doanh thu 100 tri\u1ec7u VN\u0110, th\u00ec ROI c\u1ee7a b\u1ea1n l\u00e0 r\u1ea5t cao, cho th\u1ea5y CPM \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t. Tuy nhi\u00ean, n\u1ebfu b\u1ea1n chi c\u00f9ng m\u1ed9t s\u1ed1 ti\u1ec1n nh\u01b0ng kh\u00f4ng mang l\u1ea1i doanh thu, s\u1ed1 l\u01b0\u1ee3t truy c\u1eadp ch\u1ea5t l\u01b0\u1ee3ng, c\u00f3 l\u1ebd \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch, t\u00ecm ki\u1ebfm m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n kh\u00e1c hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n Xem th\u00eam: <\/strong>B\u1eadt m\u00ed c\u00e1c b\u01b0\u1edbc t\u1ef1 h\u1ecdc Facebook Ads cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/strong><\/a><\/p>\n \u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o CPM, b\u1ea1n c\u1ea7n ph\u1ea3i tu\u00e2n th\u1ee7 m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n, t\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch, theo d\u00f5i k\u1ebft qu\u1ea3. H\u00e3y c\u00f9ng ph\u00e2n t\u00edch c\u00e1ch s\u1eed d\u1ee5ng CPM hi\u1ec7u qu\u1ea3 nh\u1ea5t cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n nh\u00e9!<\/p>\n M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a CPM l\u00e0 \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. N\u00f3 kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m chi ph\u00ed m\u00e0 c\u00f2n t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing<\/a>. H\u00e3y s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng: h\u1ecd l\u00e0 ai, h\u1ecd \u1edf \u0111\u00e2u, s\u1edf th\u00edch c\u1ee7a h\u1ecd l\u00e0 g\u00ec? Khi b\u1ea1n nh\u1eafm ch\u00ednh x\u00e1c v\u00e0o \u0111\u00fang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, m\u1ed7i l\u1ea7n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb. T\u1eeb \u0111\u00f3 gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c, \u0111\u1ed3ng th\u1eddi gi\u1ea3m chi ph\u00ed CPM, t\u0103ng l\u1ee3i nhu\u1eadn tr\u00ean qu\u1ea3ng c\u00e1o.<\/p>\n Thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p gi\u00fap b\u1ea1n ki\u1ec3m so\u00e1t chi ph\u00ed m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd. \u0110\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh, x\u00e1c \u0111\u1ecbnh s\u1ed1 ti\u1ec1n b\u1ea1n s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 v\u00e0o qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch. \u0110\u1eb7t ng\u00e2n s\u00e1ch qu\u00e1 cao c\u00f3 th\u1ec3 khi\u1ebfn chi\u1ebfn d\u1ecbch l\u00e3ng ph\u00ed, trong khi ng\u00e2n s\u00e1ch qu\u00e1 th\u1ea5p l\u1ea1i kh\u00f4ng \u0111\u1ee7 \u0111\u1ec3 chi\u1ebfn d\u1ecbch ph\u00e1t huy hi\u1ec7u qu\u1ea3. H\u00e3y c\u00e2n \u0111\u1ed1i ng\u00e2n s\u00e1ch d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch, d\u1ef1 \u0111o\u00e1n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 m\u1ed7i l\u1ea7n hi\u1ec3n th\u1ecb c\u00f3 th\u1ec3 mang l\u1ea1i cho b\u1ea1n.<\/p>\n Vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch chi ti\u1ebft cho chi\u1ebfn d\u1ecbch CPM l\u00e0 ch\u00eca kh\u00f3a gi\u00fap b\u1ea1n ki\u1ec3m so\u00e1t m\u1ecdi kh\u00eda c\u1ea1nh, t\u1eeb chi ph\u00ed \u0111\u1ebfn hi\u1ec7u qu\u1ea3. B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3: t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, hay n\u00e2ng cao doanh s\u1ed1? Sau \u0111\u00f3, chia chi\u1ebfn d\u1ecbch th\u00e0nh t\u1eebng giai \u0111o\u1ea1n \u0111\u1ec3 d\u1ec5 d\u00e0ng theo d\u00f5i, \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n kh\u00f4ng ch\u1ec9 t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c CPM m\u00e0 c\u00f2n duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n, hi\u1ec7u qu\u1ea3 trong su\u1ed1t qu\u00e1 tr\u00ecnh tri\u1ec3n khai qu\u1ea3ng c\u00e1o.<\/p>\n M\u1ed9t chi\u1ebfn d\u1ecbch CPM hi\u1ec7u qu\u1ea3 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 n\u1ed9i dung, h\u00ecnh \u1ea3nh, th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o. N\u1ed9i dung ph\u1ea3i h\u1ea5p d\u1eabn, thu h\u00fat s\u1ef1 ch\u00fa \u00fd ngay l\u1eadp t\u1ee9c, trong khi h\u00ecnh \u1ea3nh, video c\u1ea7n ph\u1ea3n \u00e1nh \u0111\u00fang th\u00f4ng \u0111i\u1ec7p, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1eebng qu\u00ean th\u01b0\u1eddng xuy\u00ean th\u1eed nghi\u1ec7m A\/B \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh phi\u00ean b\u1ea3n qu\u1ea3ng c\u00e1o n\u00e0o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t. Khi b\u1ea1n t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan, hi\u1ec7u su\u1ea5t c\u1ee7a qu\u1ea3ng c\u00e1o s\u1ebd t\u0103ng l\u00ean, t\u1eeb \u0111\u00f3 CPM c\u0169ng \u0111\u01b0\u1ee3c gi\u1ea3m thi\u1ec3u m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/p>\n Khi b\u1ea1n c\u1ea3m th\u1ea5y CPM tr\u00ean m\u1ed9t n\u1ec1n t\u1ea3ng c\u1ee5 th\u1ec3 kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3 nh\u01b0 tr\u01b0\u1edbc, h\u00e3y m\u1ea1nh d\u1ea1n th\u1eed nghi\u1ec7m tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1edbi. C\u00e1c k\u00eanh nh\u01b0 TikTok, YouTube, hay c\u00e1c trang b\u00e1o \u0111i\u1ec7n t\u1eed c\u00f3 th\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t v\u1edbi m\u1ee9c CPM th\u1ea5p h\u01a1n. M\u1ed7i n\u1ec1n t\u1ea3ng c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, c\u00e1ch t\u01b0\u01a1ng t\u00e1c kh\u00e1c nhau, do \u0111\u00f3 vi\u1ec7c tri\u1ec3n khai chi\u1ebfn d\u1ecbch tr\u00ean n\u1ec1n t\u1ea3ng m\u1edbi kh\u00f4ng ch\u1ec9 m\u1edf r\u1ed9ng t\u1ea7m ti\u1ebfp c\u1eadn m\u00e0 c\u00f2n gi\u00fap t\u1ed1i \u01b0u chi ph\u00ed. \u0110\u00f4i khi, m\u1ed9t n\u1ec1n t\u1ea3ng m\u1edbi c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 b\u1ea5t ng\u1edd m\u00e0 b\u1ea1n ch\u01b0a t\u1eebng ngh\u0129 \u0111\u1ebfn.<\/p>\n S\u1eed d\u1ee5ng CPM k\u1ebft h\u1ee3p v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c nh\u01b0 CPC, CPA hay CPL s\u1ebd gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch. M\u1ed7i m\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o \u0111\u1ec1u c\u00f3 \u01b0u, nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang, khi k\u1ebft h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1t nh\u1ea5t t\u1eeb m\u1ed7i m\u00f4 h\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng CPM \u0111\u1ec3 ti\u1ebfp c\u1eadn nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n, sau \u0111\u00f3 s\u1eed d\u1ee5ng CPC ho\u1eb7c CPA \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y th\u00e0nh ng\u01b0\u1eddi mua h\u00e0ng th\u1ef1c s\u1ef1. S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a chi\u1ebfn d\u1ecbch \u0111\u1ec1u \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3.<\/p>\n Kh\u00f4ng c\u00f3 chi\u1ebfn d\u1ecbch n\u00e0o th\u00e0nh c\u00f4ng m\u00e0 kh\u00f4ng c\u1ea7n theo d\u00f5i li\u00ean t\u1ee5c. Theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 s\u1ed1 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c CPM c\u1ee7a m\u00ecnh c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng. N\u1ebfu nh\u1eadn th\u1ea5y CPM qu\u00e1 cao m\u00e0 kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 t\u01b0\u01a1ng x\u1ee9ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung, thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c. B\u1eb1ng c\u00e1ch theo d\u00f5i hi\u1ec7u su\u1ea5t theo th\u1eddi gian th\u1ef1c, b\u1ea1n s\u1ebd lu\u00f4n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh chi\u1ebfn d\u1ecbch, c\u00f3 th\u1ec3 ph\u1ea3n \u1ee9ng k\u1ecbp th\u1eddi \u0111\u1ec3 c\u1ea3i thi\u1ec7n k\u1ebft qu\u1ea3.<\/p>\n Khi l\u1ef1a ch\u1ecdn gi\u1eefa CPM v\u00e0 CPC, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa hai m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n1. CPM L\u00e0 G\u00ec? V\u00ed D\u1ee5<\/strong><\/span><\/h2>\n
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2. Vai Tr\u00f2 C\u1ee7a CPM Trong Qu\u1ea3ng C\u00e1o<\/strong><\/span><\/h2>\n
2.1. \u0110o L\u01b0\u1eddng Hi\u1ec7u Qu\u1ea3<\/strong><\/span><\/h3>\n
2.2. \u0110\u00e1nh Gi\u00e1 M\u1ee9c \u0110\u1ed9 Ti\u1ebfp C\u1eadn<\/strong><\/span><\/h3>\n
2.3. So S\u00e1nh V\u1edbi C\u00e1c H\u00ecnh Th\u1ee9c Thanh To\u00e1n Kh\u00e1c<\/strong><\/span><\/h3>\n
3. \u01afu \u2013 Nh\u01b0\u1ee3c \u0110i\u1ec3m c\u1ee7a CPM<\/strong><\/span><\/h2>\n
3.1. \u01afu \u0110i\u1ec3m<\/strong><\/span><\/h3>\n
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3.2. Nh\u01b0\u1ee3c \u0110i\u1ec3m<\/strong><\/span><\/h3>\n
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4. C\u00f4ng Th\u1ee9c T\u00ednh CPM<\/strong><\/span><\/h2>\n
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5. T\u1ef7 L\u1ec7 CPM Trung B\u00ecnh L\u00e0 Bao Nhi\u00eau?<\/strong><\/span><\/h2>\n
6. L\u00e0m Sao \u0110\u1ec3 X\u00e1c \u0110\u1ecbnh CPM \u0110\u1ee7 T\u1ed1t Hay Ch\u01b0a?<\/strong><\/span><\/h3>\n
6.1. So S\u00e1nh V\u1edbi CPM Ng\u00e0nh<\/strong><\/span><\/h3>\n
6.2. T\u00ednh Hi\u1ec7u Qu\u1ea3 C\u1ee7a Qu\u1ea3ng C\u00e1o<\/strong><\/span><\/h3>\n
6.3. D\u1ef1a V\u00e0o ROI (Return On Investment)<\/strong><\/span><\/h3>\n
7. C\u00e1ch S\u1eed D\u1ee5ng CPM Hi\u1ec7u Qu\u1ea3 Nh\u1ea5t<\/strong><\/span><\/h2>\n
7.1 Nh\u1eafm \u0110\u00fang M\u1ee5c Ti\u00eau<\/strong><\/span><\/h3>\n
7.2 X\u00e1c \u0110\u1ecbnh Ng\u00e2n S\u00e1ch Ph\u00f9 H\u1ee3p<\/strong><\/span><\/h3>\n
7.3 L\u1eadp K\u1ebf Ho\u1ea1ch Cho Chi\u1ebfn D\u1ecbch<\/strong><\/span><\/h3>\n
7.4 T\u1ed1i \u01afu H\u00f3a Nh\u1eefng Y\u1ebfu T\u1ed1 Li\u00ean Quan<\/strong><\/span><\/h3>\n
7.5 Tri\u1ec3n Khai Tr\u00ean N\u1ec1n T\u1ea3ng M\u1edbi<\/strong><\/span><\/h3>\n
7.6 Ph\u1ed1i H\u1ee3p V\u1edbi C\u00e1c C\u00f4ng C\u1ee5 Kh\u00e1c<\/strong><\/span><\/h3>\n
7.7 Theo D\u00f5i Hi\u1ec7u Su\u1ea5t<\/strong><\/span><\/h3>\n
8. So S\u00e1nh Qu\u1ea3ng C\u00e1o CPM V\u00e0 CPC<\/strong><\/span><\/h2>\n