{"id":47976,"date":"2023-01-04T14:55:34","date_gmt":"2023-01-04T07:55:34","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=47976"},"modified":"2024-05-14T09:43:21","modified_gmt":"2024-05-14T02:43:21","slug":"growth-marketing-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/growth-marketing-la-gi\/","title":{"rendered":"Growth Marketing l\u00e0 g\u00ec? C\u00e1ch th\u1ef1c hi\u1ec7n m\u00f4 h\u00ecnh Growth Marketing"},"content":{"rendered":"\n
Growth Marketing l\u00e0 g\u00ec<\/em><\/strong>? \u0110\u00e2y l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb \u0111\u1eb7c bi\u1ec7t d\u1ef1a tr\u00ean nhu c\u1ea7u v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng. Kh\u00e1c v\u1edbi Digital Marketing, Growth Marketing c\u00f2n kh\u00e1 m\u1edbi m\u1ebb v\u00e0 l\u1ea1 l\u1eabm v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p t\u1ea1i Vi\u1ec7t Nam. Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, JobsGO s\u1ebd gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn c\u01a1 b\u1ea3n v\u1ec1 lo\u1ea1i h\u00ecnh Marketing \u0111\u1eb7c bi\u1ec7t n\u00e0y.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> Growth Marketing<\/strong> – Market Growth hay c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi t\u00ean g\u1ecdi ph\u1ed5 bi\u1ebfn l\u00e0 ti\u1ebfp th\u1ecb t\u0103ng tr\u01b0\u1edfng. N\u1ebfu nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng hay th\u1eadm ch\u00ed l\u00e0 Digital Marketing<\/strong> ch\u1ee7 y\u1ebfu l\u00e0 qu\u1ea3ng c\u00e1o, l\u00e0m n\u1ed5i b\u1eadt \u01b0u th\u1ebf, gi\u00e1 c\u1ea3 c\u1ea1nh tranh,… c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec Growth Marketing l\u1ea1i ho\u00e0n to\u00e0n kh\u00e1c.<\/p><\/blockquote>\n C\u1ee5 th\u1ec3, v\u1edbi Growth Marketing<\/strong>, doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch th\u1eed nghi\u1ec7m v\u00e0 cung c\u1ea5p c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean ch\u00ednh s\u1edf th\u00edch, nhu c\u1ea7u c\u1ee7a h\u1ecd. Nh\u1edd v\u1eady, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean nh\u1eefng k\u00eanh ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1 quan tr\u1ecdng v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n Xem th\u00eam: <\/em>Inbound marketing l\u00e0 g\u00ec<\/a>? T\u1ed5ng h\u1ee3p th\u00f4ng tin v\u1ec1 Inbound Marketing<\/em><\/strong><\/p>\n Growth Marketing<\/strong> m\u1edbi \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn t\u1ea1i Vi\u1ec7t Nam nh\u01b0ng tr\u00ean th\u1ebf gi\u1edbi, nh\u1eefng d\u1ea5u hi\u1ec7u \u0111\u1ea7u ti\u00ean c\u1ee7a thu\u1eadt ng\u1eef n\u00e0y \u0111\u00e3 c\u00f3 t\u1eeb 2010. Theo \u0111\u00f3, v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y, m\u1ed9t doanh nh\u00e2n c\u00f3 t\u00ean Sean Ellis mu\u1ed1n t\u00ecm ki\u1ebfm nh\u00e2n vi\u00ean Marketing cho c\u00f4ng ty. Tuy nhi\u00ean, thay v\u00ec y\u00eau c\u1ea7u \u1ee9ng vi\u00ean ch\u00fa tr\u1ecdng \u0111\u1ebfn doanh s\u1ed1, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, \u00f4ng l\u1ea1i khao kh\u00e1t s\u1edf h\u1eefu \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi n\u00e0y ph\u1ea3i bi\u1ebft l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m \u0111\u1ec3 t\u1eeb tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra nh\u1eefng ph\u01b0\u01a1ng \u00e1n ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p. Sau th\u1eddi \u0111i\u1ec3m n\u00e0y, Growth Marketing \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn r\u1ed9ng r\u00e3i h\u01a1n.<\/p>\n Digital Marketing l\u00e0 vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng k\u1ef9 thu\u1eadt s\u1ed1 4.0 r\u1ed9ng l\u1edbn nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, truy\u1ec1n h\u00ecnh, game\u2026 \u0110i\u1ec3m chung c\u1ee7a c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb n\u00e0y ch\u00ednh l\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 c\u00f3 s\u1eb5n, t\u1eadn d\u1ee5ng ti\u1ec1m l\u1ef1c c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 \u0111em s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ebfn g\u1ea7n v\u1edbi kh\u00e1ch h\u00e0ng h\u01a1n. \u0110\u00e2y c\u0169ng l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Digital Marketing v\u00e0 Growth Marketing<\/strong>.<\/p>\n Kh\u00e1c v\u1edbi Digital Marketing, Growth Marketing ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111a k\u00eanh. T\u1eeb c\u00e1c k\u00eanh th\u1eed nghi\u1ec7m, doanh nghi\u1ec7p s\u1ebd nghi\u00ean c\u1ee9u \u0111\u1ec3 ch\u1ecdn ra ph\u01b0\u01a1ng \u00e1n ph\u00f9 h\u1ee3p v\u00e0 \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng.<\/p>\n T\u1ef1u chung l\u1ea1i, Digital Marketing l\u00e0 vi\u1ec7c qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c k\u00eanh c\u00f3 s\u1eb5n v\u00e0 t\u1ed1n nhi\u1ec1u chi ph\u00ed \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u nh\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng. Trong khi \u0111\u00f3, tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh v\u00e0 c\u1eadp nh\u1eadt th\u00f4ng tin k\u1ecbp th\u1eddi c\u1ee7a Growth Marketing<\/strong> gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u1eafm b\u1eaft m\u1ecdi c\u1ea3m x\u00fac, h\u00e0nh vi \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng h\u00e0nh tr\u00ecnh mua h\u00e0ng m\u1ed9t c\u00e1ch th\u1ef1c t\u1ebf, s\u00e1ng t\u1ea1o, kh\u00f4ng b\u00f3 bu\u1ed9c theo khu\u00f4n m\u1eabu.<\/p>\n Growth Marketing<\/strong> l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m t\u01b0\u01a1ng \u0111\u1ed1i tr\u1eebu t\u01b0\u1ee3ng. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 Growth Marketing, ch\u00fang ta s\u1ebd nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng h\u01a1n v\u1ec1 t\u1eebng th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i t\u1ea1o n\u00ean ti\u1ebfp th\u1ecb t\u0103ng tr\u01b0\u1edfng:<\/p>\n A\/B Testing l\u00e0 th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u c\u1ee7a Growth Marketing<\/strong>. \u0110\u00e2y ch\u00ednh l\u00e0 tr\u1ea3i nghi\u1ec7m \u0111a bi\u1ebfn trong Growth Marketing. V\u1edbi A\/B Testing, doanh nghi\u1ec7p s\u1ebd s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng \u00e1n ti\u1ebfp th\u1ecb c\u00f3 t\u00ednh ch\u1ea5t t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. T\u1eeb nh\u1eefng s\u1ed1 li\u1ec7u v\u00e0 k\u1ebft qu\u1ea3 so s\u00e1nh c\u00f3 \u0111\u01b0\u1ee3c, ph\u01b0\u01a1ng \u00e1n n\u00e0o \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u00edch c\u1ef1c h\u01a1n s\u1ebd \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn.<\/p>\n Trong qu\u00e1 tr\u00ecnh \u00e1p d\u1ee5ng A\/B Testing, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 nghi\u00ean c\u1ee9u t\u1eebng ph\u00e2n \u0111o\u1ea1n c\u1ee7a tr\u1ea3i nghi\u1ec7m. T\u1eeb d\u1eef li\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c, th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a th\u1eed nghi\u1ec7m.<\/p>\n Thay v\u00ec l\u1ef1a ch\u1ecdn \u00e1p d\u1ee5ng m\u1ecdi h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o nh\u01b0 nhau trong t\u1ea5t c\u1ea3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, Cross-Channel Marketing s\u1ebd t\u1ed1i \u01b0u ti\u1ebfp th\u1ecb \u0111a k\u00eanh v\u00e0 t\u00ecm ra h\u00ecnh th\u1ee9c \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng. H\u00ecnh th\u1ee9c \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ea7u t\u01b0 v\u00e0 ph\u00e1t tri\u1ec3n h\u01a1n c\u1ea3 \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng.<\/p>\n Trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n \u0111a k\u00eanh, doanh nghi\u1ec7p kh\u00f4ng d\u1eebng l\u1ea1i khi t\u00ecm \u0111\u01b0\u1ee3c h\u00ecnh th\u1ee9c ph\u00f9 h\u1ee3p m\u00e0 ti\u1ebfp t\u1ee5c nghi\u00ean c\u1ee9u kh\u00f4ng ng\u1eebng. M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c l\u00e0m n\u00e0y l\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c nhi\u1ec1u k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng nh\u1ea5t nh\u01b0ng d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd ch\u1ee9 kh\u00f4ng ph\u1ea3i h\u01b0\u1edbng \u0111i truy\u1ec1n th\u1ed1ng.<\/p>\n Customer Lifecycle hay c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft t\u00ean v\u1edbi t\u00ean g\u1ecdi ph\u1ed5 bi\u1ebfn l\u00e0 h\u00ecnh tr\u00ecnh, v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng t\u1eeb vi\u1ec7c quan t\u00e2m, t\u00ecm hi\u1ec3u, \u0111\u00e1nh gi\u00e1 cho \u0111\u1ebfn khi mua s\u1ea3n ph\u1ea9m. Trong Growth Marketing<\/strong>, v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng c\u1ea7n g\u1eafn v\u1edbi 3 giai \u0111o\u1ea1n ch\u00ednh:<\/p>\n Xem th\u00eam: <\/em>[C\u1eadp nh\u1eadt] 11 xu h\u01b0\u1edbng Digital Marketing n\u1ed5i b\u1eadt nh\u1ea5t n\u0103m 2023<\/a><\/em><\/strong><\/p>\n Hy v\u1ecdng c\u00e1c th\u00f4ng tin chia s\u1ebb trong b\u00e0i vi\u1ebft c\u00f3 th\u1ec3 h\u1eefu \u00edch v\u00e0 gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi: \u201cGrowth Marketing l\u00e0 g\u00ec<\/strong><\/a>?\u201d. \u0110\u1eebng qu\u00ean chia s\u1ebb b\u00e0i vi\u1ebft c\u0169ng nh\u01b0 theo d\u00f5i ch\u00fang t\u00f4i \u0111\u1ec3 kh\u00f4ng b\u1ecf l\u1ee1 c\u00e1c th\u00f4ng tin b\u1ed5 \u00edch v\u1ec1 qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng,… ti\u1ebfp theo.<\/p>\n","protected":false},"excerpt":{"rendered":" \u0110\u00e1nh gi\u00e1 post Growth Marketing l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb \u0111\u1eb7c bi\u1ec7t d\u1ef1a tr\u00ean nhu c\u1ea7u v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng. Kh\u00e1c v\u1edbi Digital Marketing, Growth Marketing c\u00f2n kh\u00e1 m\u1edbi m\u1ebb v\u00e0 l\u1ea1 l\u1eabm…<\/p>\n","protected":false},"author":43,"featured_media":47978,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"Growth Marketing l\u00e0 g\u00ec","_yoast_wpseo_title":"Growth Marketing l\u00e0 g\u00ec? Nh\u1eefng th\u00f4ng tin c\u1ea7n bi\u1ebft v\u1ec1 Growth Marketing %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Growth Marketing l\u00e0 g\u00ec? \u0110\u00e2y l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ec3 thu h\u00fat, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng cho doanh nghi\u1ec7p.","_yoast_wpseo_focus_keyphrase":"","faq":"","nganh_nghe_chuc_vu_lien_quan":["Digital Marketing"]},"categories":[24],"tags":[],"yoast_head":"\n1. Growth Marketing l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n
2. Growth Marketing xu\u1ea5t hi\u1ec7n khi n\u00e0o?<\/strong><\/span><\/h2>\n
3. S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Growth Marketing v\u00e0 Digital Marketing<\/strong><\/span><\/h2>\n
4. C\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a Growth Marketing<\/strong><\/span><\/h2>\n
A\/B Testing<\/strong><\/span><\/h3>\n
Cross-channel Marketing<\/strong><\/span><\/h3>\n
Customer Lifecycle<\/strong><\/span><\/h3>\n
\n