{"id":49027,"date":"2024-11-26T14:54:54","date_gmt":"2024-11-26T07:54:54","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=49027"},"modified":"2025-04-01T16:14:09","modified_gmt":"2025-04-01T09:14:09","slug":"google-analytics-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/google-analytics-la-gi\/","title":{"rendered":"Google Analytics L\u00e0 G\u00ec? 6 T\u00ednh N\u0103ng N\u1ed5i B\u1eadt C\u1ee7a Google Analytics"},"content":{"rendered":"\n<div class=\"kk-star-ratings\n     kksr-valign-top     kksr-align-left    \"\n    data-payload=\"{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;49027&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;count&quot;:&quot;0&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.5&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 post&quot;,&quot;legend&quot;:&quot;4.5\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;width&quot;:&quot;119&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 119px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 post<\/span>\n    <\/div>\n<\/div>\n<p><em>Hi\u1ec7n nay, Google Analytics l\u00e0 c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng, nh\u1eb1m \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a website. V\u1eady th\u1ef1c ch\u1ea5t <\/em><strong><em>Google Analytics l\u00e0 g\u00ec<\/em><\/strong><em>? C\u00e1ch d\u00f9ng Google Analytics \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u01b0 th\u1ebf n\u00e0o? C\u00e2u tr\u1ea3 l\u1eddi s\u1ebd \u0111\u01b0\u1ee3c JobsGO b\u1eadt m\u00ed trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/em><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Google_Analytics_La_Gi\">1. Google Analytics L\u00e0 G\u00ec?<\/a><\/li><li><a href=\"#2_Nhung_Tinh_Nang_Noi_Bat_Cua_Google_Analytics\">2. Nh\u1eefng T\u00ednh N\u0103ng N\u1ed5i B\u1eadt C\u1ee7a Google Analytics<\/a><ul><li><a href=\"#21_Phan_Tich_Du_Lieu_Nhanh_Chong_Thong_Minh\">2.1 Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u Nhanh Ch\u00f3ng, Th\u00f4ng Minh<\/a><\/li><li><a href=\"#22_Ca_Nhan_Hoa_Cac_Du_Lieu\">2.2 C\u00e1 Nh\u00e2n H\u00f3a C\u00e1c D\u1eef Li\u1ec7u<\/a><\/li><li><a href=\"#23_Da_Dang_Cac_Loai_Bao_Cao\">2.3 \u0110a D\u1ea1ng C\u00e1c Lo\u1ea1i B\u00e1o C\u00e1o<\/a><\/li><li><a href=\"#24_Thu_Thap_Thong_Tin_Quan_Ly_Du_Lieu\">2.4 Thu Th\u1eadp Th\u00f4ng Tin, Qu\u1ea3n L\u00fd D\u1eef Li\u1ec7u<\/a><\/li><li><a href=\"#25_Xu_Ly_Cac_Du_Lieu\">2.5 X\u1eed L\u00fd C\u00e1c D\u1eef Li\u1ec7u<\/a><\/li><li><a href=\"#26_Tich_Hop_Nhieu_Cong_Cu_Khac_Nhau\">2.6 T\u00edch H\u1ee3p Nhi\u1ec1u C\u00f4ng C\u1ee5 Kh\u00e1c Nhau<\/a><\/li><\/ul><\/li><li><a href=\"#3_Loi_Ich_Nhan_Duoc_Khi_Su_Dung_Google_Analytics\">3. L\u1ee3i \u00cdch Nh\u1eadn \u0110\u01b0\u1ee3c Khi S\u1eed D\u1ee5ng Google Analytics<\/a><ul><li><a href=\"#31_Theo_Doi_Duoc_Toan_Bo_Du_Lieu_Tu_Website\">3.1 Theo D\u00f5i \u0110\u01b0\u1ee3c To\u00e0n B\u1ed9 D\u1eef Li\u1ec7u T\u1eeb Website<\/a><\/li><li><a href=\"#32_Co_Duoc_Nhung_Insights_Khach_Hang_Gia_Tri\">3.2 C\u00f3 \u0110\u01b0\u1ee3c Nh\u1eefng Insights Kh\u00e1ch H\u00e0ng Gi\u00e1 Tr\u1ecb<\/a><\/li><li><a href=\"#33_Dong_Bo_Hoa_Du_Lieu_Giua_Insights_Voi_Ket_Qua_Thuc_Te\">3.3 \u0110\u1ed3ng B\u1ed9 H\u00f3a D\u1eef Li\u1ec7u Gi\u1eefa Insights V\u1edbi K\u1ebft Qu\u1ea3 Th\u1ef1c T\u1ebf<\/a><\/li><li><a href=\"#34_Khai_Thac_Toi_Da_Nhung_Loi_Ich_Cac_Du_Lieu_Mang_Lai\">3.4 Khai Th\u00e1c T\u1ed1i \u0110a Nh\u1eefng L\u1ee3i \u00cdch C\u00e1c D\u1eef Li\u1ec7u Mang L\u1ea1i<\/a><\/li><li><a href=\"#35_Tang_Do_Chinh_Xac_Khi_Ra_Quyet_Dinh\">3.5 T\u0103ng \u0110\u1ed9 Ch\u00ednh X\u00e1c Khi Ra Quy\u1ebft \u0110\u1ecbnh<\/a><\/li><li><a href=\"#36_Giup_Chien_Dich_Marketing_Hieu_Qua_Hon\">3.6 Gi\u00fap Chi\u1ebfn D\u1ecbch Marketing Hi\u1ec7u Qu\u1ea3 H\u01a1n<\/a><\/li><li><a href=\"#37_Quy_Trinh_Hoat_Dong_Hieu_Qua_Hon\">3.7. Quy Tr\u00ecnh Ho\u1ea1t \u0110\u1ed9ng Hi\u1ec7u Qu\u1ea3 H\u01a1n<\/a><\/li><\/ul><\/li><li><a href=\"#4_Nhung_Chi_So_Co_The_Theo_Doi_Bang_Google_Analytics\">4. Nh\u1eefng Ch\u1ec9 S\u1ed1 C\u00f3 Th\u1ec3 Theo D\u00f5i B\u1eb1ng Google Analytics<\/a><ul><li><a href=\"#41_Nguoi_Dung\">4.1 Ng\u01b0\u1eddi D\u00f9ng<\/a><\/li><li><a href=\"#42_Phien_Truy_Cap\">4.2 Phi\u00ean Truy C\u1eadp<\/a><\/li><li><a href=\"#43_So_Lan_Xem_Trang\">4.3 S\u1ed1 L\u1ea7n Xem Trang<\/a><\/li><li><a href=\"#44_Ty_Le_Thoat_Trang\">4.4 T\u1ef7 L\u1ec7 Tho\u00e1t Trang<\/a><\/li><li><a href=\"#45_Thoi_Gian_Trung_Binh_Cua_Phien\">4.5 Th\u1eddi Gian Trung B\u00ecnh C\u1ee7a Phi\u00ean<\/a><\/li><li><a href=\"#46_So_TrangPhien\">4.6 S\u1ed1 Trang\/Phi\u00ean<\/a><\/li><li><a href=\"#47_Ty_Le_Chuyen_Doi\">4.7 T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i<\/a><\/li><li><a href=\"#48_Devices_Thiet_Bi\">4.8 Devices \u2013 Thi\u1ebft B\u1ecb<\/a><\/li><li><a href=\"#49_SourceMedium_Channels\">4.9 Source\/Medium, Channels<\/a><\/li><li><a href=\"#410_Landing_Pages\">4.10 Landing Pages<\/a><\/li><\/ul><\/li><li><a href=\"#5_Cach_Hoat_Dong_Cua_Google_Analytics\">5. C\u00e1ch Ho\u1ea1t \u0110\u1ed9ng C\u1ee7a Google Analytics<\/a><ul><li><a href=\"#51_Buoc_1_Data_Collection_8211_Thu_Thap_Du_Lieu\">5.1 B\u01b0\u1edbc 1: Data Collection &#8211; Thu Th\u1eadp D\u1eef Li\u1ec7u<\/a><\/li><li><a href=\"#52_Buoc_2_Configuration_Chuyen_Doi_Du_Lieu\">5.2 B\u01b0\u1edbc 2: Configuration \u2013 Chuy\u1ec3n \u0110\u1ed5i D\u1eef Li\u1ec7u<\/a><\/li><li><a href=\"#53_Buoc_3_Processing_Chon_Chi_So_Muon_Theo_Doi\">5.3 B\u01b0\u1edbc 3: Processing \u2013 Ch\u1ecdn Ch\u1ec9 S\u1ed1 Mu\u1ed1n Theo D\u00f5i<\/a><\/li><li><a href=\"#54_Buoc_4_Reporting_Bao_Cao\">5.4 B\u01b0\u1edbc 4: Reporting \u2013 B\u00e1o C\u00e1o<\/a><\/li><\/ul><\/li><li><a href=\"#6_Diem_Moi_Cua_Google_Analytics_4_La_Gi\">6. \u0110i\u1ec3m M\u1edbi C\u1ee7a Google Analytics 4 L\u00e0 G\u00ec?<\/a><\/li><li><a href=\"#7_So_sanh_Google_Analytics_4_va_Universal_Analytics\">7. So s\u00e1nh Google Analytics 4 v\u00e0 Universal Analytics<\/a><\/li><\/ul><\/div>\n<h2><span id=\"1_Google_Analytics_La_Gi\"><strong>1. Google Analytics L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n<blockquote id=\"c\u00f4ng_cu\u0323_google_analytics\" cite=\"https:\/\/jobsgo.vn\/blog\/google-analytics-la-gi\/#tich_hop_google_analytics_vao_website\"><p><a rel=\"nofollow\" href=\"https:\/\/en.wikipedia.org\/wiki\/Google_Analytics\"><strong>Google Analytics<\/strong><\/a> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 SEO c\u1ee7a Google, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i, ph\u00e2n t\u00edch, \u0111o l\u01b0\u1eddng, b\u00e1o c\u00e1o hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a website. Th\u00f4ng qua Google Analytics, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c th\u00f4ng tin quan tr\u1ecdng nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp, th\u1eddi gian truy c\u1eadp, t\u1ef7 l\u1ec7 tho\u00e1t, ngu\u1ed3n truy c\u1eadp, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, thi\u1ebft b\u1ecb s\u1eed d\u1ee5ng v\u00e0 nhi\u1ec1u ch\u1ec9 s\u1ed1 kh\u00e1c.<\/p><\/blockquote>\n<p>Google Analytics cung c\u1ea5p c\u00e1c b\u00e1o c\u00e1o chi ti\u1ebft v\u00e0 d\u1eef li\u1ec7u th\u1ed1ng k\u00ea gi\u00fap ch\u1ee7 s\u1edf h\u1eefu hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi, nhu c\u1ea7u c\u1ee7a kh\u00e1ch truy c\u1eadp. T\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh, t\u1ed1i \u01b0u h\u00f3a website ho\u1eb7c \u1ee9ng d\u1ee5ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u0103ng hi\u1ec7u su\u1ea5t kinh doanh. C\u00f4ng c\u1ee5 n\u00e0y \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c marketing k\u1ef9 thu\u1eadt s\u1ed1, gi\u00fap c\u00e1c doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ch\u00ednh x\u00e1c v\u00e0 tin c\u1eady.<\/p>\n<figure id=\"attachment_86902\" aria-describedby=\"caption-attachment-86902\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-86902 size-full\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi.jpg\" alt=\"google analytics l\u00e0 g\u00ec\" width=\"800\" height=\"466\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-300x175.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-150x87.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/google-analytics-la-gi-768x447.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-86902\" class=\"wp-caption-text\"><center>Google Analytics L\u00e0 G\u00ec?<\/center><\/figcaption><\/figure>\n<p>V\u1edbi giao di\u1ec7n tr\u1ef1c quan v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng, Google Analytics \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, gi\u00fap c\u00e1c doanh nghi\u1ec7p v\u00e0 t\u1ed5 ch\u1ee9c hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a kh\u00e1ch truy c\u1eadp, \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3.<\/p>\n<p><strong>&gt;&gt;&gt; Xem th\u00eam:<\/strong> <a href=\"https:\/\/jobsgo.vn\/blog\/traffic-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>Traffic l\u00e0 g\u00ec?<\/strong><\/a><\/p>\n<h2><span id=\"2_Nhung_Tinh_Nang_Noi_Bat_Cua_Google_Analytics\"><strong>2. Nh\u1eefng T\u00ednh N\u0103ng N\u1ed5i B\u1eadt C\u1ee7a Google Analytics<\/strong><\/span><\/h2>\n<p>Google Analytics c\u00f3 r\u1ea5t nhi\u1ec1u t\u00ednh n\u0103ng h\u1eefu \u00edch, h\u1ed7 tr\u1ee3 t\u1ed1t nh\u1ea5t cho nh\u00e0 qu\u1ea3n tr\u1ecb website \u0111\u00f3 l\u00e0:<\/p>\n<h3><span id=\"21_Phan_Tich_Du_Lieu_Nhanh_Chong_Thong_Minh\"><strong>2.1 Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u Nhanh Ch\u00f3ng, Th\u00f4ng Minh<\/strong><\/span><\/h3>\n<ul>\n<li aria-level=\"1\">Google Analytics cho ph\u00e9p truy xu\u1ea5t, x\u1eed l\u00fd v\u00e0 chia s\u1ebb d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng, gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c ph\u00e2n t\u00edch v\u00e0 nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u k\u1ecbp th\u1eddi.<\/li>\n<li aria-level=\"1\">C\u00f4ng c\u1ee5 n\u00e0y t\u1ef1 \u0111\u1ed9ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 cung c\u1ea5p c\u00e1c \u0111\u1ec1 xu\u1ea5t, insights h\u1eefu \u00edch v\u1ec1 t\u1eeb kh\u00f3a, xu h\u01b0\u1edbng m\u1edbi d\u1ef1a tr\u00ean d\u1eef li\u1ec7u hi\u1ec7n c\u00f3 v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i tr\u00ean website.<\/li>\n<li aria-level=\"1\">Google Analytics c\u00f3 th\u1ec3 t\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c nh\u01b0 Smart Goals, Smart Lists, Session Quality,&#8230; \u0111\u1ec3 h\u00ecnh th\u00e0nh m\u00f4 h\u00ecnh ph\u00e2n t\u00edch d\u1eef li\u1ec7u chi ti\u1ebft v\u00e0 s\u00e2u r\u1ed9ng h\u01a1n.<\/li>\n<\/ul>\n<p>\u0110\u1eb7c bi\u1ec7t, v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 b\u1ed9 ph\u1eadn telesales, Google Analytics gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch g\u1ecdi \u0111i\u1ec7n. <a href=\"https:\/\/jobsgo.vn\/blog\/telemarketing-la-gi\/\"><strong>Telemarketing l\u00e0 g\u00ec<\/strong><\/a>? \u0110\u00f3 ch\u00ednh l\u00e0 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb qua \u0111i\u1ec7n tho\u1ea1i, k\u1ebft h\u1ee3p v\u1edbi d\u1eef li\u1ec7u t\u1eeb Google Analytics c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m n\u00e0o kh\u00e1ch h\u00e0ng th\u01b0\u1eddng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 tr\u00ean website, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u th\u1eddi gian g\u1ecdi \u0111i\u1ec7n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p><strong>Tham kh\u1ea3o: <a href=\"https:\/\/jobsgo.vn\/blog\/mo-ta-cong-viec-telemarketing\/\">M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c telemarketing <\/a><\/strong><\/p>\n<h3><span id=\"22_Ca_Nhan_Hoa_Cac_Du_Lieu\"><strong>2.2 C\u00e1 Nh\u00e2n H\u00f3a C\u00e1c D\u1eef Li\u1ec7u<\/strong><\/span><\/h3>\n<ul>\n<li aria-level=\"1\">Google Analytics cung c\u1ea5p kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch linh ho\u1ea1t, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng truy c\u1eadp, \u0111i\u1ec1u ch\u1ec9nh v\u00e0 s\u1eafp x\u1ebfp d\u1eef li\u1ec7u theo \u00fd mu\u1ed1n \u0111\u1ec3 t\u1ea1o ra c\u00e1c b\u00e1o c\u00e1o ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u ri\u00eang.<\/li>\n<li aria-level=\"1\">Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 truy c\u1eadp t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u t\u1eeb m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i v\u00e0 tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb, \u0111\u1ea3m b\u1ea3o t\u00ednh linh ho\u1ea1t v\u00e0 ti\u1ec7n l\u1ee3i cao.<\/li>\n<li aria-level=\"1\">C\u00e1c t\u00ednh n\u0103ng t\u00f9y ch\u1ec9nh d\u1eef li\u1ec7u \u0111a d\u1ea1ng bao g\u1ed3m: b\u1ed9 l\u1ecdc n\u00e2ng cao, nh\u00f3m n\u1ed9i dung, nh\u00f3m k\u00eanh, t\u1ea1o ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng m\u1edbi, th\u1ed1ng k\u00ea d\u1eef li\u1ec7u theo d\u1ea1ng ph\u1ec5u cho t\u1eebng chi\u1ebfn d\u1ecbch v\u00e0 giai \u0111o\u1ea1n.<\/li>\n<li aria-level=\"1\">Ngo\u00e0i ra, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1ef1 th\u00eam c\u00e1c y\u1ebfu t\u1ed1 v\u00e0 ch\u1ec9 s\u1ed1 m\u1edbi v\u00e0o quy tr\u00ecnh ph\u00e2n t\u00edch, \u0111o l\u01b0\u1eddng theo nhu c\u1ea7u ri\u00eang, c\u0169ng nh\u01b0 t\u1ea1o v\u00e0 t\u00f9y ch\u1ec9nh c\u00e1c b\u00e1o c\u00e1o m\u1edbi v\u1edbi c\u00e1c th\u00f4ng s\u1ed1 t\u1ef1 \u0111\u1ecbnh ngh\u0129a.<\/li>\n<\/ul>\n<h3><span id=\"23_Da_Dang_Cac_Loai_Bao_Cao\"><strong>2.3 \u0110a D\u1ea1ng C\u00e1c Lo\u1ea1i B\u00e1o C\u00e1o<\/strong><\/span><\/h3>\n<ul>\n<li aria-level=\"1\">Google Analytics t\u00edch h\u1ee3p m\u1ed9t h\u1ec7 th\u1ed1ng b\u00e1o c\u00e1o \u0111a d\u1ea1ng v\u00e0 to\u00e0n di\u1ec7n, gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb website hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a website v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c nhau.<\/li>\n<li aria-level=\"1\">C\u00e1c lo\u1ea1i b\u00e1o c\u00e1o ch\u00ednh bao g\u1ed3m: b\u00e1o c\u00e1o ng\u01b0\u1eddi d\u00f9ng, b\u00e1o c\u00e1o h\u00e0nh vi, b\u00e1o c\u00e1o chuy\u1ec3n \u0111\u1ed5i, b\u00e1o c\u00e1o th\u1eddi gian th\u1ef1c,&#8230; cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng truy c\u1eadp, h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c k\u00eanh marketing, ho\u1ea1t \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i tr\u00ean website v\u00e0 d\u1eef li\u1ec7u th\u1eddi gian th\u1ef1c.<\/li>\n<li aria-level=\"1\">Google Analytics c\u00f2n c\u00f3 c\u00e1c lo\u1ea1i b\u00e1o c\u00e1o kh\u00e1c nh\u01b0 b\u00e1o c\u00e1o tham gia, b\u00e1o c\u00e1o thi\u1ebft b\u1ecb di \u0111\u1ed9ng, b\u00e1o c\u00e1o qu\u1ea3ng c\u00e1o, b\u00e1o c\u00e1o n\u1ed9i dung, b\u00e1o c\u00e1o \u0111a k\u00eanh,&#8230; gi\u00fap \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a website.<\/li>\n<\/ul>\n<p><strong>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/session-la-gi\/\" target=\"_blank\" rel=\"noopener\">Session l\u00e0 g\u00ec?<\/a> \u00dd ngh\u0129a c\u1ee7a ch\u1ec9 s\u1ed1 n\u00e0y trong Google Analytics<\/strong><\/p>\n<h3><span id=\"24_Thu_Thap_Thong_Tin_Quan_Ly_Du_Lieu\"><strong>2.4 Thu Th\u1eadp Th\u00f4ng Tin, Qu\u1ea3n L\u00fd D\u1eef Li\u1ec7u<\/strong><\/span><\/h3>\n<ul>\n<li aria-level=\"1\">Google Analytics cung c\u1ea5p kh\u1ea3 n\u0103ng thu th\u1eadp, t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch khoa h\u1ecdc, c\u00f3 h\u1ec7 th\u1ed1ng, gi\u00fap mang l\u1ea1i nh\u1eefng th\u00f4ng tin v\u00e0 d\u1eef li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb thi\u1ebft th\u1ef1c cho doanh nghi\u1ec7p.<\/li>\n<li aria-level=\"1\">C\u00f4ng c\u1ee5 n\u00e0y t\u00edch h\u1ee3p nhi\u1ec1u t\u00ednh n\u0103ng h\u1eefu \u00edch kh\u00e1c nh\u01b0 API, qu\u1ea3n l\u00fd tag, c\u1ea5u h\u00ecnh API, nh\u1eadp d\u1eef li\u1ec7u, t\u00f9y ch\u1ec9nh bi\u1ebfn s\u1ed1,&#8230; gi\u00fap qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u di\u1ec5n ra m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ea3m b\u1ea3o t\u00ednh to\u00e0n v\u1eb9n c\u1ee7a d\u1eef li\u1ec7u.<\/li>\n<li aria-level=\"1\">Vi\u1ec7c thu th\u1eadp v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n, khoa h\u1ecdc s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u00e0 ch\u00ednh x\u00e1c h\u01a1n v\u1ec1 th\u1ef1c tr\u1ea1ng ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n<h3><span id=\"25_Xu_Ly_Cac_Du_Lieu\"><strong>2.5 X\u1eed L\u00fd C\u00e1c D\u1eef Li\u1ec7u<\/strong><\/span><\/h3>\n<ul>\n<li aria-level=\"1\">Google Analytics kh\u00f4ng ch\u1ec9 thu th\u1eadp v\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch chu\u1ea9n x\u00e1c, gi\u00fap ph\u00e1t hi\u1ec7n ra nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u00e0 c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng t\u1eeb nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng truy c\u1eadp website.<\/li>\n<li aria-level=\"1\">C\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p ph\u00e2n t\u00edch v\u00e0 d\u1ef1 \u0111o\u00e1n c\u00e1c c\u01a1 h\u1ed9i tr\u01b0\u1edbc nh\u1eefng h\u00e0nh vi, h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 quy\u1ebft \u0111\u1ecbnh kinh doanh ph\u00f9 h\u1ee3p.<\/li>\n<li aria-level=\"1\">V\u1edbi kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u00e2u r\u1ed9ng, Google Analytics gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh.<\/li>\n<\/ul>\n<figure id=\"attachment_86903\" aria-describedby=\"caption-attachment-86903\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-86903 size-full\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/phan-tich-website.jpg\" alt=\"ph\u00e2n t\u00edch website\" width=\"800\" height=\"418\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/phan-tich-website.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/phan-tich-website-300x157.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/phan-tich-website-150x78.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/phan-tich-website-768x401.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-86903\" class=\"wp-caption-text\"><center>Nh\u1eefng T\u00ednh N\u0103ng N\u1ed5i B\u1eadt C\u1ee7a Google Analytics<\/center><\/figcaption><\/figure>\n<h3><span id=\"26_Tich_Hop_Nhieu_Cong_Cu_Khac_Nhau\"><strong>2.6 T\u00edch H\u1ee3p Nhi\u1ec1u C\u00f4ng C\u1ee5 Kh\u00e1c Nhau<\/strong><\/span><\/h3>\n<p>B\u00ean c\u1ea1nh c\u00e1c t\u00ednh n\u0103ng tr\u00ean, <strong>Google Analytics<\/strong> c\u00f2n t\u00edch h\u1ee3p th\u00eam r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 kh\u00e1c nh\u01b0:<\/p>\n<ul>\n<li aria-level=\"1\">Google Ads<\/li>\n<li aria-level=\"1\">Google AdSense<\/li>\n<li aria-level=\"1\">SalesForce<\/li>\n<li aria-level=\"1\">Data Studio<\/li>\n<li aria-level=\"1\">Google Search Console<\/li>\n<li aria-level=\"1\">Google Ad Manager<\/li>\n<li aria-level=\"1\">Google Cloud<\/li>\n<li aria-level=\"1\">Custom Tables<\/li>\n<li aria-level=\"1\">Custom Funnels<\/li>\n<li aria-level=\"1\">\u2026<\/li>\n<\/ul>\n<p>Nh\u1edd t\u00ednh n\u0103ng t\u00edch h\u1ee3p n\u00e0y, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nhi\u1ec1u th\u1eddi gian trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, \u0111\u1ed3ng th\u1eddi k\u1ebft h\u1ee3p hi\u1ec7u qu\u1ea3 nhi\u1ec1u ngu\u1ed3n d\u1eef li\u1ec7u kh\u00e1c nhau \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n h\u01a1n.<\/p>\n<p>Vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1c nhau c\u0169ng gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng chia s\u1ebb, truy\u1ec1n t\u1ea3i v\u00e0 hi\u1ec3n th\u1ecb d\u1eef li\u1ec7u ph\u00e2n t\u00edch tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c nhau, t\u1ea1o thu\u1eadn l\u1ee3i cho qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh kinh doanh.<\/p>\n<p><strong>Xem th\u00eam:<\/strong> <a href=\"https:\/\/jobsgo.vn\/blog\/google-ads-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>Google Ads l\u00e0 g\u00ec?<\/strong><\/a><\/p>\n<h2><span id=\"3_Loi_Ich_Nhan_Duoc_Khi_Su_Dung_Google_Analytics\"><strong>3. L\u1ee3i \u00cdch Nh\u1eadn \u0110\u01b0\u1ee3c Khi S\u1eed D\u1ee5ng Google Analytics<\/strong><\/span><\/h2>\n<p>S\u1eed d\u1ee5ng <strong>c\u00f4ng c\u1ee5 Google Analytics<\/strong>, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch, h\u1ed7 tr\u1ee3 cho qu\u00e1 tr\u00ecnh theo d\u00f5i, <strong>ph\u00e2n t\u00edch website<\/strong>. V\u1eady nh\u1eefng l\u1ee3i \u00edch \u0111\u00f3 l\u00e0 g\u00ec, c\u00f9ng t\u00ecm hi\u1ec3u v\u1edbi JobsGO nh\u00e9.<\/p>\n<h3><span id=\"31_Theo_Doi_Duoc_Toan_Bo_Du_Lieu_Tu_Website\"><strong>3.1 Theo D\u00f5i \u0110\u01b0\u1ee3c To\u00e0n B\u1ed9 D\u1eef Li\u1ec7u T\u1eeb Website<\/strong><\/span><\/h3>\n<p>Google Analytics cung c\u1ea5p kh\u1ea3 n\u0103ng theo d\u00f5i, thu th\u1eadp to\u00e0n b\u1ed9 d\u1eef li\u1ec7u t\u1eeb website m\u1ed9t c\u00e1ch \u0111\u1ea7y \u0111\u1ee7 v\u00e0 chi ti\u1ebft. Nh\u00e0 qu\u1ea3n tr\u1ecb website c\u00f3 th\u1ec3 theo d\u00f5i nhi\u1ec1u ch\u1ec9 s\u1ed1 kh\u00e1c nhau nh\u01b0 l\u01b0\u1ee3ng truy c\u1eadp, t\u1ef7 l\u1ec7 tho\u00e1t, th\u1eddi gian truy c\u1eadp trung b\u00ecnh, trang \u0111\u01b0\u1ee3c xem nhi\u1ec1u nh\u1ea5t, ngu\u1ed3n truy c\u1eadp ph\u1ed5 bi\u1ebfn, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng,&#8230; \u0110i\u1ec1u n\u00e0y gi\u00fap h\u1ecd c\u00f3 c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a website, hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t website.<\/p>\n<h3><span id=\"32_Co_Duoc_Nhung_Insights_Khach_Hang_Gia_Tri\"><strong>3.2 C\u00f3 \u0110\u01b0\u1ee3c Nh\u1eefng Insights Kh\u00e1ch H\u00e0ng Gi\u00e1 Tr\u1ecb<\/strong><\/span><\/h3>\n<p>Ngo\u00e0i vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u, Google Analytics c\u00f2n cung c\u1ea5p c\u00e1c insights h\u1eefu \u00edch v\u1ec1 h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. D\u1ef1a v\u00e0o d\u1eef li\u1ec7u v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, th\u1eddi gian tr\u00ean trang, t\u1ef7 l\u1ec7 tho\u00e1t, c\u00e1c trang \u0111\u01b0\u1ee3c xem nhi\u1ec1u nh\u1ea5t, nh\u00e0 qu\u1ea3n tr\u1ecb c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 s\u1edf th\u00edch, nhu c\u1ea7u v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung, giao di\u1ec7n website, c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t h\u01a1n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u0103ng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 doanh thu.<\/p>\n<h3><span id=\"33_Dong_Bo_Hoa_Du_Lieu_Giua_Insights_Voi_Ket_Qua_Thuc_Te\"><strong>3.3 \u0110\u1ed3ng B\u1ed9 H\u00f3a D\u1eef Li\u1ec7u Gi\u1eefa Insights V\u1edbi K\u1ebft Qu\u1ea3 Th\u1ef1c T\u1ebf<\/strong><\/span><\/h3>\n<p>Google Analytics kh\u00f4ng ch\u1ec9 cung c\u1ea5p c\u00e1c insights m\u00e0 c\u00f2n gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb \u0111\u1ed3ng b\u1ed9 h\u00f3a d\u1eef li\u1ec7u t\u1eeb c\u00e1c insights v\u1edbi k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf. C\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing, qu\u1ea3ng c\u00e1o, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 so s\u00e1nh d\u1eef li\u1ec7u th\u1ef1c t\u1ebf v\u1edbi d\u1ef1 \u0111o\u00e1n ban \u0111\u1ea7u. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn th\u1ef1c t\u1ebf h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u01b0a ra, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra.<\/p>\n<h3><span id=\"34_Khai_Thac_Toi_Da_Nhung_Loi_Ich_Cac_Du_Lieu_Mang_Lai\"><strong>3.4 Khai Th\u00e1c T\u1ed1i \u0110a Nh\u1eefng L\u1ee3i \u00cdch C\u00e1c D\u1eef Li\u1ec7u Mang L\u1ea1i<\/strong><\/span><\/h3>\n<p>Google Analytics gi\u00fap doanh nghi\u1ec7p khai th\u00e1c t\u1ed1i \u0111a l\u1ee3i \u00edch t\u1eeb d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c. V\u1edbi kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u s\u00e2u r\u1ed9ng, c\u00f4ng c\u1ee5 n\u00e0y cho ph\u00e9p nh\u00e0 qu\u1ea3n tr\u1ecb ph\u00e1t hi\u1ec7n ra nh\u1eefng xu h\u01b0\u1edbng, c\u01a1 h\u1ed9i m\u1edbi trong kinh doanh d\u1ef1a tr\u00ean h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Ngo\u00e0i ra, d\u1eef li\u1ec7u c\u0169ng gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 n\u00e2ng cao l\u1ee3i th\u1ebf c\u1ea1nh tranh. B\u1eb1ng c\u00e1ch khai th\u00e1c t\u1ed1i \u0111a l\u1ee3i \u00edch t\u1eeb d\u1eef li\u1ec7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t, n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 doanh thu.<\/p>\n<h3><span id=\"35_Tang_Do_Chinh_Xac_Khi_Ra_Quyet_Dinh\"><strong>3.5 T\u0103ng \u0110\u1ed9 Ch\u00ednh X\u00e1c Khi Ra Quy\u1ebft \u0110\u1ecbnh<\/strong><\/span><\/h3>\n<p>Google Analytics gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn c\u00e1c th\u00f4ng tin chi ti\u1ebft, ch\u00ednh x\u00e1c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf thay v\u00ec d\u1ef1a v\u00e0o c\u1ea3m t\u00ednh ho\u1eb7c ph\u1ecfng \u0111o\u00e1n. C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u cho ph\u00e9p nh\u00e0 qu\u1ea3n l\u00fd theo d\u00f5i xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng, ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u00f3 c\u01a1 s\u1edf r\u00f5 r\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u1ea3m thi\u1ec3u r\u1ee7i ro m\u00e0 c\u00f2n t\u0103ng kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh, \u0111\u1ed3ng th\u1eddi c\u1ea3i thi\u1ec7n n\u0103ng l\u1ef1c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3><span id=\"36_Giup_Chien_Dich_Marketing_Hieu_Qua_Hon\"><strong>3.6 Gi\u00fap Chi\u1ebfn D\u1ecbch Marketing Hi\u1ec7u Qu\u1ea3 H\u01a1n<\/strong><\/span><\/h3>\n<p>Google Analytics h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u01b0 s\u1edf th\u00edch, h\u00e0nh vi mua s\u1eafm, ph\u1ea3n h\u1ed3i t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch tr\u01b0\u1edbc. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng n\u1ed9i dung ph\u00f9 h\u1ee3p, ch\u1ecdn \u0111\u00fang k\u00eanh truy\u1ec1n th\u00f4ng, \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch marketing m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u. B\u1eb1ng c\u00e1ch \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch theo th\u1eddi gian th\u1ef1c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh nhanh ch\u00f3ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ti\u1ebfp c\u1eadn, chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<h3><span id=\"37_Quy_Trinh_Hoat_Dong_Hieu_Qua_Hon\"><strong>3.7. Quy Tr\u00ecnh Ho\u1ea1t \u0110\u1ed9ng Hi\u1ec7u Qu\u1ea3 H\u01a1n<\/strong><\/span><\/h3>\n<p><strong>T\u00edch h\u1ee3p Google Analytics v\u00e0o website<\/strong> gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m y\u1ebfu ho\u1eb7c n\u00fat th\u1eaft trong quy tr\u00ecnh l\u00e0m vi\u1ec7c. Ch\u1eb3ng h\u1ea1n, d\u1eef li\u1ec7u t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn s\u1ea3n xu\u1ea5t, logistics c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111\u1ec3 c\u1ea3i thi\u1ec7n d\u00f2ng ch\u1ea3y c\u00f4ng vi\u1ec7c, gi\u1ea3m l\u00e3ng ph\u00ed t\u00e0i nguy\u00ean, t\u0103ng n\u0103ng su\u1ea5t. Ngo\u00e0i ra, kh\u1ea3 n\u0103ng d\u1ef1 b\u00e1o nhu c\u1ea7u v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ebf ho\u1ea1ch nh\u1edd ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f2n gi\u00fap doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng linh ho\u1ea1t h\u01a1n, \u0111\u00e1p \u1ee9ng nhanh ch\u00f3ng tr\u01b0\u1edbc nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p><strong>Xem th\u00eam:<\/strong> <a href=\"https:\/\/jobsgo.vn\/blog\/seo-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>SEO l\u00e0 g\u00ec?<\/strong><\/a><\/p>\n<h2><span id=\"4_Nhung_Chi_So_Co_The_Theo_Doi_Bang_Google_Analytics\"><strong>4. Nh\u1eefng Ch\u1ec9 S\u1ed1 C\u00f3 Th\u1ec3 Theo D\u00f5i B\u1eb1ng Google Analytics<\/strong><\/span><\/h2>\n<figure id=\"attachment_86904\" aria-describedby=\"caption-attachment-86904\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-86904 size-full\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/cong-cu-google-analytics.jpg\" alt=\"c\u00f4ng c\u1ee5 google analytics\" width=\"800\" height=\"487\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/cong-cu-google-analytics.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/cong-cu-google-analytics-300x183.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/cong-cu-google-analytics-150x91.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/cong-cu-google-analytics-768x468.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-86904\" class=\"wp-caption-text\"><center>Nh\u1eefng Ch\u1ec9 S\u1ed1 C\u00f3 Th\u1ec3 Theo D\u00f5i B\u1eb1ng Google Analytics<\/center><\/figcaption><\/figure>\n<p>S\u1eed d\u1ee5ng <strong>c\u00f4ng c\u1ee5 Google Analytics,<\/strong> b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng l\u00e0:<\/p>\n<h3><span id=\"41_Nguoi_Dung\"><strong>4.1 Ng\u01b0\u1eddi D\u00f9ng<\/strong><\/span><\/h3>\n<p>Ch\u1ec9 s\u1ed1 ng\u01b0\u1eddi d\u00f9ng trong Google Analytics cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng duy nh\u1ea5t \u0111\u00e3 truy c\u1eadp v\u00e0o website trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn v\u00e0 s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a website.<\/p>\n<p>Google Analytics c\u00f2n b\u00e1o c\u00e1o chi ti\u1ebft v\u1ec1 th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a ng\u01b0\u1eddi d\u00f9ng nh\u01b0 \u0111\u1ecba l\u00fd, ng\u00f4n ng\u1eef, thi\u1ebft b\u1ecb s\u1eed d\u1ee5ng, h\u00e0nh vi v\u00e0 s\u1edf th\u00edch. Nh\u00e0 qu\u1ea3n tr\u1ecb website c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 n\u1ed9i dung website ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n<h3><span id=\"42_Phien_Truy_Cap\"><strong>4.2 Phi\u00ean Truy C\u1eadp<\/strong><\/span><\/h3>\n<p>Ch\u1ec9 s\u1ed1 phi\u00ean truy c\u1eadp \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ed1 l\u1ea7n ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi website trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. M\u1ed7i phi\u00ean truy c\u1eadp bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 xem trang, t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung, th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh tr\u00ean website. Google Analytics s\u1ebd t\u1ed5ng h\u1ee3p s\u1ed1 l\u01b0\u1ee3ng phi\u00ean truy c\u1eadp, th\u1eddi gian trung b\u00ecnh c\u1ee7a m\u1ed7i phi\u00ean, t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng m\u1edbi v\u00e0 ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i. Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb website \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi n\u1ed9i dung website, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<h3><span id=\"43_So_Lan_Xem_Trang\"><strong>4.3 S\u1ed1 L\u1ea7n Xem Trang<\/strong><\/span><\/h3>\n<p>Ch\u1ec9 s\u1ed1 n\u00e0y cho bi\u1ebft t\u1ed5ng s\u1ed1 l\u1ea7n c\u00e1c trang tr\u00ean website \u0111\u01b0\u1ee3c xem trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. \u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung v\u00e0 s\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a t\u1eebng trang web. Google Analytics cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ed1 l\u1ea7n xem trang c\u1ee7a t\u1eebng trang c\u1ee5 th\u1ec3, gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb website x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng trang n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 \u00edt h\u1ea5p d\u1eabn. T\u1eeb \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung \u0111\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<h3><span id=\"44_Ty_Le_Thoat_Trang\"><strong>4.4 T\u1ef7 L\u1ec7 Tho\u00e1t Trang<\/strong><\/span><\/h3>\n<p>T\u1ef7 l\u1ec7 tho\u00e1t trang l\u00e0 t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi d\u00f9ng r\u1eddi kh\u1ecfi website ngay sau khi xem m\u1ed9t trang nh\u1ea5t \u0111\u1ecbnh. T\u1ef7 l\u1ec7 tho\u00e1t trang cao c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a n\u1ed9i dung kh\u00f4ng h\u1ea5p d\u1eabn ho\u1eb7c tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng k\u00e9m. Google Analytics cho bi\u1ebft th\u00f4ng tin chi ti\u1ebft v\u1ec1 t\u1ef7 l\u1ec7 tho\u00e1t trang c\u1ee7a t\u1eebng trang c\u1ee5 th\u1ec3, gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb website x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng trang c\u1ea7n c\u1ea3i thi\u1ec7n. B\u1eb1ng c\u00e1ch gi\u1ea3m t\u1ef7 l\u1ec7 tho\u00e1t trang, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng th\u1eddi gian t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi website, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh thu.<\/p>\n<h3><span id=\"45_Thoi_Gian_Trung_Binh_Cua_Phien\"><strong>4.5 Th\u1eddi Gian Trung B\u00ecnh C\u1ee7a Phi\u00ean<\/strong><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 v\u1ec1 th\u1eddi gian trung b\u00ecnh m\u00e0 ng\u01b0\u1eddi d\u00f9ng d\u00e0nh cho m\u1ed7i phi\u00ean truy c\u1eadp v\u00e0o website. Ch\u1ec9 s\u1ed1 n\u00e0y r\u1ea5t quan tr\u1ecdng, gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn v\u00e0 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng c\u1ee7a n\u1ed9i dung website.<\/p>\n<p>N\u1ebfu th\u1eddi gian trung b\u00ecnh c\u1ee7a phi\u00ean cao, c\u00f3 ngh\u0129a l\u00e0 n\u1ed9i dung website \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 gi\u1eef ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c trong kho\u1ea3ng th\u1eddi gian d\u00e0i h\u01a1n. Ng\u01b0\u1ee3c l\u1ea1i, th\u1eddi gian trung b\u00ecnh c\u1ee7a phi\u00ean th\u1ea5p c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a n\u1ed9i dung k\u00e9m h\u1ea5p d\u1eabn ho\u1eb7c tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng t\u1ed1t.<\/p>\n<h3><span id=\"46_So_TrangPhien\"><strong>4.6 S\u1ed1 Trang\/Phi\u00ean<\/strong><\/span><\/h3>\n<p>Ch\u1ec9 s\u1ed1 n\u00e0y cho nh\u00e0 qu\u1ea3n tr\u1ecb bi\u1ebft s\u1ed1 l\u01b0\u1ee3ng trang trung b\u00ecnh \u0111\u01b0\u1ee3c xem trong m\u1ed9t phi\u00ean truy c\u1eadp v\u00e0o website. Ch\u1ec9 s\u1ed1 gi\u00fap \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 s\u00e2u r\u1ed9ng c\u1ee7a vi\u1ec7c kh\u00e1m ph\u00e1 n\u1ed9i dung website b\u1edfi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>N\u1ebfu s\u1ed1 trang\/phi\u00ean cao, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y ng\u01b0\u1eddi d\u00f9ng \u0111ang kh\u00e1m ph\u00e1 nhi\u1ec1u n\u1ed9i dung kh\u00e1c nhau tr\u00ean website, d\u1ea5u hi\u1ec7u t\u00edch c\u1ef1c v\u1ec1 s\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a n\u1ed9i dung. Ng\u01b0\u1ee3c l\u1ea1i, s\u1ed1 trang\/phi\u00ean th\u1ea5p c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng t\u00ecm th\u1ea5y n\u1ed9i dung quan t\u00e2m ho\u1eb7c g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng website.<\/p>\n<h3><span id=\"47_Ty_Le_Chuyen_Doi\"><strong>4.7 T\u1ef7 L\u1ec7 Chuy\u1ec3n \u0110\u1ed5i<\/strong><\/span><\/h3>\n<p>Ch\u1ec9 s\u1ed1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a website trong vi\u1ec7c th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n, nh\u01b0 \u0111\u0103ng k\u00fd, mua h\u00e0ng, t\u1ea3i t\u00e0i li\u1ec7u,&#8230; \u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a website.<\/p>\n<p>Google Analytics cho ph\u00e9p theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cho t\u1eebng m\u1ee5c ti\u00eau ho\u1eb7c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3. Nh\u00e0 qu\u1ea3n tr\u1ecb website c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m y\u1ebfu trong quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n n\u1ed9i dung, giao di\u1ec7n v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh thu.<\/p>\n<h3><span id=\"48_Devices_Thiet_Bi\"><strong>4.8 Devices \u2013 Thi\u1ebft B\u1ecb<\/strong><\/span><\/h3>\n<p>Devices \u2013 thi\u1ebft b\u1ecb l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u, gi\u00fap doanh nghi\u1ec7p hi\u1ec3u c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u00ean c\u00e1c thi\u1ebft b\u1ecb nh\u01b0 m\u00e1y t\u00ednh b\u00e0n, di \u0111\u1ed9ng, m\u00e1y t\u00ednh b\u1ea3ng. Ch\u1ec9 s\u1ed1 n\u00e0y kh\u00f4ng ch\u1ec9 cung c\u1ea5p th\u00f4ng tin v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng, nh\u01b0 th\u1eddi gian truy c\u1eadp, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i m\u00e0 c\u00f2n h\u1ed7 tr\u1ee3 t\u1ed1i \u01b0u h\u00f3a giao di\u1ec7n (UX\/UI) \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang c\u1ee7a t\u1eebng thi\u1ebft b\u1ecb. H\u01a1n n\u1eefa, vi\u1ec7c ph\u00e2n t\u00edch Devices c\u00f2n gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh k\u00eanh ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, s\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch h\u1ee3p l\u00fd h\u01a1n. \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng li\u1ec1n m\u1ea1ch, n\u00e2ng cao hi\u1ec7u su\u1ea5t kinh doanh tr\u00ean m\u1ecdi n\u1ec1n t\u1ea3ng.<\/p>\n<h3><span id=\"49_SourceMedium_Channels\"><strong>4.9 Source\/Medium, Channels<\/strong><\/span><\/h3>\n<p>Source\/Medium l\u00e0 ch\u1ec9 s\u1ed1 theo d\u00f5i ngu\u1ed3n g\u1ed1c ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp (Source) v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n h\u1ecd s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u1ebfn trang web (Medium). Khi k\u1ebft h\u1ee3p v\u1edbi thi\u1ebft b\u1ecb, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 xem ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn t\u1eeb Google th\u00f4ng qua t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean ch\u1ee7 y\u1ebfu s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i hay m\u00e1y t\u00ednh b\u00e0n. Ngo\u00e0i ra, n\u1ebfu m\u1ed9t ngu\u1ed3n truy c\u1eadp nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i hi\u1ec7u qu\u1ea3 h\u01a1n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch t\u1ed1i \u01b0u h\u00f3a cho n\u1ec1n t\u1ea3ng n\u00e0y. Nh\u01b0 v\u1eady, doanh nghi\u1ec7p s\u1ebd ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c ch\u00ednh x\u00e1c h\u01a1n, \u0111\u1ed3ng th\u1eddi c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng tr\u00ean t\u1eebng thi\u1ebft b\u1ecb.<\/p>\n<h3><span id=\"410_Landing_Pages\"><strong>4.10 Landing Pages<\/strong><\/span><\/h3>\n<p>Landing pages theo d\u00f5i trang \u0111\u1ea7u ti\u00ean m\u00e0 ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp tr\u00ean website. Khi ph\u00e2n t\u00edch ch\u1ec9 s\u1ed1 n\u00e0y theo thi\u1ebft b\u1ecb, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng trang \u0111\u00edch d\u1ef1a tr\u00ean h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean di \u0111\u1ed9ng, m\u00e1y t\u00ednh b\u1ea3ng ho\u1eb7c m\u00e1y t\u00ednh b\u00e0n. N\u1ebfu m\u1ed9t trang \u0111\u00edch tr\u00ean di \u0111\u1ed9ng c\u00f3 t\u1ef7 l\u1ec7 tho\u00e1t cao, c\u00f3 th\u1ec3 l\u00e0 do giao di\u1ec7n kh\u00f4ng th\u00e2n thi\u1ec7n ho\u1eb7c t\u1ed1c \u0111\u1ed9 t\u1ea3i trang ch\u1eadm. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu m\u1ed9t trang \u0111\u00edch tr\u00ean m\u00e1y t\u00ednh b\u00e0n c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u1ef1 cho trang \u0111\u00edch tr\u00ean di \u0111\u1ed9ng. Nh\u01b0 v\u1eady, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i tr\u00ean m\u1ecdi n\u1ec1n t\u1ea3ng.<\/p>\n<p><strong>Xem th\u00eam:<\/strong> <a href=\"https:\/\/jobsgo.vn\/blog\/nhan-vien-content-seo-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>Nh\u00e2n vi\u00ean Content Seo l\u00e0 g\u00ec?<\/strong><\/a><\/p>\n<h2><span id=\"5_Cach_Hoat_Dong_Cua_Google_Analytics\"><strong>5. C\u00e1ch Ho\u1ea1t \u0110\u1ed9ng C\u1ee7a Google Analytics<\/strong><\/span><\/h2>\n<figure id=\"attachment_86905\" aria-describedby=\"caption-attachment-86905\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-86905 size-full\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/cong-cu-phan-tich-trang-web.jpg\" alt=\"c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch trang web\" width=\"800\" height=\"516\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/cong-cu-phan-tich-trang-web.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/cong-cu-phan-tich-trang-web-300x194.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/cong-cu-phan-tich-trang-web-150x97.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/05\/cong-cu-phan-tich-trang-web-768x495.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-86905\" class=\"wp-caption-text\"><center>C\u00e1ch Ho\u1ea1t \u0110\u1ed9ng C\u1ee7a Google Analytics<\/center><\/figcaption><\/figure>\n<p>Google Analytics l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web h\u00e0ng \u0111\u1ea7u, ho\u1ea1t \u0111\u1ed9ng theo m\u1ed9t quy tr\u00ecnh 4 b\u01b0\u1edbc logic v\u00e0 khoa h\u1ecdc, gi\u00fap thu th\u1eadp, x\u1eed l\u00fd v\u00e0 b\u00e1o c\u00e1o d\u1eef li\u1ec7u v\u1ec1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a website m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Quy tr\u00ecnh n\u00e0y bao g\u1ed3m:<\/p>\n<h3><span id=\"51_Buoc_1_Data_Collection_8211_Thu_Thap_Du_Lieu\"><strong>5.1 B\u01b0\u1edbc 1: Data Collection &#8211; Thu Th\u1eadp D\u1eef Li\u1ec7u<\/strong><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 r\u1ea5t quan tr\u1ecdng trong quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Google Analytics. T\u1ea1i b\u01b0\u1edbc n\u00e0y, Google s\u1ebd s\u1eed d\u1ee5ng m\u1ed9t \u0111o\u1ea1n m\u00e3 JavaScript \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t s\u1eb5n tr\u00ean website khi ng\u01b0\u1eddi d\u00f9ng t\u1ea1o t\u00e0i kho\u1ea3n Google Analytics. \u0110o\u1ea1n m\u00e3 n\u00e0y s\u1ebd thu th\u1eadp c\u00e1c d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi, th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc, \u0111\u1ecba ch\u1ec9 IP, thi\u1ebft b\u1ecb s\u1eed d\u1ee5ng, thao t\u00e1c v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean website.<\/p>\n<p>Qu\u00e1 tr\u00ecnh thu th\u1eadp d\u1eef li\u1ec7u di\u1ec5n ra m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng v\u00e0 li\u00ean t\u1ee5c, gi\u00fap Google Analytics c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean website trong th\u1eddi gian th\u1ef1c. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c l\u00e0 ch\u00ednh x\u00e1c, \u0111\u1ea7y \u0111\u1ee7 v\u00e0 c\u1eadp nh\u1eadt li\u00ean t\u1ee5c.<\/p>\n<h3><span id=\"52_Buoc_2_Configuration_Chuyen_Doi_Du_Lieu\"><strong>5.2 B\u01b0\u1edbc 2: Configuration \u2013 Chuy\u1ec3n \u0110\u1ed5i D\u1eef Li\u1ec7u<\/strong><\/span><\/h3>\n<p>Sau khi thu th\u1eadp d\u1eef li\u1ec7u th\u00f4 t\u1eeb b\u01b0\u1edbc 1, Google Analytics s\u1ebd ti\u1ebfn h\u00e0nh chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u th\u00f4 th\u00e0nh d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p v\u00e0 xu\u1ea5t ra c\u00e1c b\u00e1o c\u00e1o. Qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i n\u00e0y bao g\u1ed3m vi\u1ec7c m\u00e3 h\u00f3a, l\u1ecdc, t\u1ed5ng h\u1ee3p v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u theo c\u00e1c ti\u00eau ch\u00ed v\u00e0 thu\u1eadt to\u00e1n ph\u00e2n t\u00edch ph\u1ee9c t\u1ea1p.<\/p>\n<p>B\u01b0\u1edbc chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 tin c\u1eady c\u1ee7a d\u1eef li\u1ec7u ph\u00e2n t\u00edch. Google Analytics s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt x\u1eed l\u00fd d\u1eef li\u1ec7u ti\u00ean ti\u1ebfn \u0111\u1ec3 lo\u1ea1i b\u1ecf d\u1eef li\u1ec7u kh\u00f4ng h\u1ee3p l\u1ec7, sai l\u1ec7ch v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng d\u1eef li\u1ec7u b\u00e1o c\u00e1o l\u00e0 d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c x\u1eed l\u00fd m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p v\u00e0 khoa h\u1ecdc.<\/p>\n<h3><span id=\"53_Buoc_3_Processing_Chon_Chi_So_Muon_Theo_Doi\"><strong>5.3 B\u01b0\u1edbc 3: Processing \u2013 Ch\u1ecdn Ch\u1ec9 S\u1ed1 Mu\u1ed1n Theo D\u00f5i<\/strong><\/span><\/h3>\n<p>T\u1ea1i b\u01b0\u1edbc n\u00e0y, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 ch\u1ecdn ra c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng m\u00e0 h\u1ecd mu\u1ed1n theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch d\u1ef1a tr\u00ean thu\u1ed9c t\u00ednh view c\u1ee7a Google Analytics. C\u00e1c ch\u1ec9 s\u1ed1 ph\u1ed5 bi\u1ebfn m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng quan t\u00e2m bao g\u1ed3m th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean website, s\u1ed1 s\u1ef1 ki\u1ec7n x\u1ea3y ra, lu\u1ed3ng di chuy\u1ec3n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i v\u00e0 nhi\u1ec1u ch\u1ec9 s\u1ed1 kh\u00e1c.<\/p>\n<p>B\u01b0\u1edbc n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u00f9y ch\u1ec9nh v\u00e0 c\u00e1 nh\u00e2n h\u00f3a c\u00e1c b\u00e1o c\u00e1o ph\u00e2n t\u00edch theo nhu c\u1ea7u ri\u00eang, gi\u00fap h\u1ecd c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n<h3><span id=\"54_Buoc_4_Reporting_Bao_Cao\"><strong>5.4 B\u01b0\u1edbc 4: Reporting \u2013 B\u00e1o C\u00e1o<\/strong><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Google Analytics. T\u1ea1i \u0111\u00e2y, c\u00f4ng c\u1ee5 s\u1ebd xu\u1ea5t ra c\u00e1c b\u00e1o c\u00e1o \u0111\u1ea7y \u0111\u1ee7, chi ti\u1ebft v\u1ec1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean website. C\u00e1c b\u00e1o c\u00e1o n\u00e0y bao g\u1ed3m c\u00e1c th\u00f4ng tin nh\u01b0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, ngu\u1ed3n truy c\u1eadp, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 nhi\u1ec1u ch\u1ec9 s\u1ed1 kh\u00e1c.<\/p>\n<p>Nh\u00e0 qu\u1ea3n tr\u1ecb website c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0 xem c\u00e1c b\u00e1o c\u00e1o n\u00e0y trong giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Google Analytics ho\u1eb7c t\u00edch h\u1ee3p v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 b\u00e1o c\u00e1o kh\u00e1c nh\u01b0 Google Data Studio \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u00e0 chi ti\u1ebft h\u01a1n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng kinh doanh tr\u1ef1c tuy\u1ebfn.<\/p>\n<p>Quy tr\u00ecnh 4 b\u01b0\u1edbc logic v\u00e0 khoa h\u1ecdc n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng Google Analytics c\u00f3 th\u1ec3 thu th\u1eadp, x\u1eed l\u00fd v\u00e0 b\u00e1o c\u00e1o d\u1eef li\u1ec7u v\u1ec1 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a website m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, ch\u00ednh x\u00e1c v\u00e0 \u0111\u00e1ng tin c\u1eady. Nh\u1edd \u0111\u00f3, c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb website c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o nh\u1eefng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh s\u00e1ng su\u1ed1t, t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n<p><strong>Xem th\u00eam:<\/strong> <a href=\"https:\/\/jobsgo.vn\/blog\/cach-viet-content-chuan-seo\/\" target=\"_blank\" rel=\"noopener\"><strong>C\u00e1ch vi\u1ebft content chu\u1ea9n SEO \u0111\u0103ng website cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/strong><\/a><\/p>\n<h2><span id=\"6_Diem_Moi_Cua_Google_Analytics_4_La_Gi\"><strong>6. \u0110i\u1ec3m M\u1edbi C\u1ee7a Google Analytics 4 L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n<p>Google Analytics 4 (GA4) l\u00e0 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch web v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng m\u1edbi nh\u1ea5t c\u1ee7a Google, mang \u0111\u1ebfn nhi\u1ec1u c\u1ea3i ti\u1ebfn v\u00e0 t\u00ednh n\u0103ng n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c phi\u00ean b\u1ea3n tr\u01b0\u1edbc. M\u1ed9t s\u1ed1 \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a GA4 bao g\u1ed3m:<\/p>\n<ul>\n<li aria-level=\"1\">Kh\u1ea3 n\u0103ng theo d\u00f5i to\u00e0n di\u1ec7n: GA4 cho ph\u00e9p thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u1ea3 website v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean nhi\u1ec1u k\u00eanh.<\/li>\n<li aria-level=\"1\">M\u00f4 h\u00ecnh d\u1eef li\u1ec7u d\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n: Thay v\u00ec s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh d\u1eef li\u1ec7u d\u1ef1a tr\u00ean phi\u00ean nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y, GA4 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh d\u1eef li\u1ec7u d\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n, cho ph\u00e9p theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch c\u00e1c h\u00e0nh vi v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch chi ti\u1ebft, linh ho\u1ea1t h\u01a1n.<\/li>\n<li aria-level=\"1\">T\u0103ng c\u01b0\u1eddng b\u1ea3o m\u1eadt v\u00e0 quy\u1ec1n ri\u00eang t\u01b0: GA4 \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p \u0111o l\u01b0\u1eddng kh\u00f4ng d\u1ef1a v\u00e0o cookie, gi\u00fap tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh b\u1ea3o m\u1eadt v\u00e0 quy\u1ec1n ri\u00eang t\u01b0 nghi\u00eam ng\u1eb7t h\u01a1n. N\u00f3 c\u0169ng s\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh h\u00e0nh vi v\u00e0 m\u00f4 h\u00ecnh l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i m\u1edbi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o quy\u1ec1n ri\u00eang t\u01b0 ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li aria-level=\"1\">Kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n v\u00e0 h\u01b0\u1edbng d\u1eabn: GA4 c\u00f3 t\u00ednh n\u0103ng d\u1ef1 \u0111o\u00e1n v\u00e0 \u0111\u01b0a ra th\u00f4ng tin h\u01b0\u1edbng d\u1eabn cho ng\u01b0\u1eddi d\u00f9ng m\u00e0 kh\u00f4ng c\u1ea7n c\u00e1c m\u00f4 h\u00ecnh ph\u1ee9c t\u1ea1p, gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/li>\n<li aria-level=\"1\">T\u00edch h\u1ee3p v\u1edbi n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng: GA4 cho ph\u00e9p t\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng, gi\u00fap th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean website ho\u1eb7c \u1ee9ng d\u1ee5ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n<\/ul>\n<p><strong>Xem th\u00eam:<\/strong> <a href=\"https:\/\/jobsgo.vn\/blog\/cong-cu-digital-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>Top 11 c\u00f4ng c\u1ee5 Digital Marketing ph\u1ed5 bi\u1ebfn hi\u1ec7u qu\u1ea3 cho Marketer<\/strong><\/a><\/p>\n<h2><span id=\"7_So_sanh_Google_Analytics_4_va_Universal_Analytics\"><strong>7. So s\u00e1nh Google Analytics 4 v\u00e0 Universal Analytics<\/strong><\/span><\/h2>\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng so s\u00e1nh chi ti\u1ebft gi\u1eefa Google Analytics 4 (GA4) v\u00e0 Universal Analytics (UA) m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 2 <strong>c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch trang web<\/strong> n\u00e0y:<\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: center;\"><strong>Ti\u00eau ch\u00ed<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Google Analytics 4 (GA4)<\/strong><\/td>\n<td style=\"text-align: center;\"><strong>Universal Analytics (UA)<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng<\/td>\n<td>D\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n (Event-based). T\u1ea5t c\u1ea3 c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c ghi nh\u1eadn d\u01b0\u1edbi d\u1ea1ng s\u1ef1 ki\u1ec7n.<\/td>\n<td>D\u1ef1a tr\u00ean phi\u00ean truy c\u1eadp (Session-based). M\u1ed7i phi\u00ean g\u1ed3m c\u00e1c l\u01b0\u1ee3t truy c\u1eadp v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">C\u00e1ch thu th\u1eadp d\u1eef li\u1ec7u<\/td>\n<td>T\u1eadp trung v\u00e0o ng\u01b0\u1eddi d\u00f9ng v\u00e0 h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb, n\u1ec1n t\u1ea3ng.<\/td>\n<td>Ch\u1ee7 y\u1ebfu thu th\u1eadp d\u1eef li\u1ec7u d\u1ef1a tr\u00ean l\u01b0\u1ee3t truy c\u1eadp tr\u00ean t\u1eebng thi\u1ebft b\u1ecb.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Theo d\u00f5i \u0111a n\u1ec1n t\u1ea3ng<\/td>\n<td>H\u1ed7 tr\u1ee3 m\u1ea1nh m\u1ebd vi\u1ec7c theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 website.<\/td>\n<td>Ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o theo d\u00f5i website, \u00edt h\u1ed7 tr\u1ee3 \u1ee9ng d\u1ee5ng.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">C\u1ea5u tr\u00fac d\u1eef li\u1ec7u<\/td>\n<td>\u0110\u01a1n gi\u1ea3n h\u00f3a: kh\u00f4ng c\u00f3 c\u00e1c lo\u1ea1i &#8220;hit&#8221; ri\u00eang bi\u1ec7t (nh\u01b0 pageviews, events, transactions).<\/td>\n<td>Ph\u00e2n lo\u1ea1i d\u1eef li\u1ec7u th\u00e0nh nhi\u1ec1u lo\u1ea1i &#8220;hit&#8221; nh\u01b0 pageviews, events, eCommerce.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">B\u1ea3o m\u1eadt v\u00e0 quy\u1ec1n ri\u00eang t\u01b0<\/td>\n<td>T\u00edch h\u1ee3p t\u1ed1t h\u01a1n v\u1edbi c\u00e1c ti\u00eau chu\u1ea9n quy\u1ec1n ri\u00eang t\u01b0 (GDPR, CCPA), h\u1ed7 tr\u1ee3 thu th\u1eadp d\u1eef li\u1ec7u kh\u00f4ng c\u00f3 cookie.<\/td>\n<td>\u00cdt t\u00f9y ch\u1ecdn h\u01a1n trong vi\u1ec7c h\u1ed7 tr\u1ee3 quy\u1ec1n ri\u00eang t\u01b0, ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o cookie.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Th\u1eddi gian l\u01b0u tr\u1eef d\u1eef li\u1ec7u<\/td>\n<td>Linh ho\u1ea1t: 2 th\u00e1ng ho\u1eb7c 14 th\u00e1ng (t\u00f9y ch\u1ecdn c\u1ea5u h\u00ecnh).<\/td>\n<td>M\u1eb7c \u0111\u1ecbnh l\u01b0u tr\u1eef kh\u00f4ng gi\u1edbi h\u1ea1n (tr\u1eeb khi thay \u0111\u1ed5i c\u00e0i \u0111\u1eb7t).<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">T\u00f9y ch\u1ec9nh s\u1ef1 ki\u1ec7n<\/td>\n<td>T\u00f9y ch\u1ec9nh s\u1ef1 ki\u1ec7n d\u1ec5 d\u00e0ng v\u00e0 kh\u00f4ng c\u1ea7n vi\u1ebft m\u00e3 ph\u1ee9c t\u1ea1p.<\/td>\n<td>Y\u00eau c\u1ea7u s\u1eed d\u1ee5ng code ho\u1eb7c c\u00f4ng c\u1ee5 kh\u00e1c \u0111\u1ec3 t\u00f9y ch\u1ec9nh s\u1ef1 ki\u1ec7n.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">B\u00e1o c\u00e1o s\u1eb5n c\u00f3<\/td>\n<td>B\u00e1o c\u00e1o t\u1eadp trung v\u00e0o ng\u01b0\u1eddi d\u00f9ng, cung c\u1ea5p c\u00f4ng c\u1ee5 Analysis Hub \u0111\u1ec3 t\u00f9y ch\u1ec9nh.<\/td>\n<td>B\u00e1o c\u00e1o truy\u1ec1n th\u1ed1ng v\u1edbi c\u00e1c lo\u1ea1i b\u00e1o c\u00e1o chu\u1ea9n, \u00edt t\u00f9y ch\u1ec9nh.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">H\u1ed7 tr\u1ee3 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/td>\n<td>H\u1ed7 tr\u1ee3 t\u1ed1t h\u01a1n cho eCommerce n\u00e2ng cao v\u00e0 t\u00f9y ch\u1ec9nh.<\/td>\n<td>C\u00f3 s\u1eb5n eCommerce nh\u01b0ng c\u1ea7n nhi\u1ec1u thi\u1ebft l\u1eadp th\u1ee7 c\u00f4ng h\u01a1n.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">H\u1ed7 tr\u1ee3 AI v\u00e0 d\u1ef1 \u0111o\u00e1n<\/td>\n<td>T\u00edch h\u1ee3p AI m\u1ea1nh m\u1ebd, cung c\u1ea5p c\u00e1c ch\u1ec9 s\u1ed1 d\u1ef1 \u0111o\u00e1n nh\u01b0 churn rate (t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf).<\/td>\n<td>H\u1ed7 tr\u1ee3 AI h\u1ea1n ch\u1ebf, kh\u00f4ng c\u00f3 ch\u1ec9 s\u1ed1 d\u1ef1 \u0111o\u00e1n.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\">Giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng<\/td>\n<td>Hi\u1ec7n \u0111\u1ea1i, t\u1ed1i \u01b0u cho tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng m\u1edbi, t\u1eadp trung v\u00e0o insights.<\/td>\n<td>Giao di\u1ec7n truy\u1ec1n th\u1ed1ng, quen thu\u1ed9c v\u1edbi ng\u01b0\u1eddi d\u00f9ng c\u0169.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Th\u00f4ng qua b\u00e0i vi\u1ebft c\u1ee7a <a href=\"https:\/\/jobsgo.vn\/\" target=\"_blank\" rel=\"noopener\"><strong>JobsGO<\/strong><\/a>, ch\u1eafc h\u1eb3n c\u00e1c b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 \u201c<a href=\"https:\/\/jobsgo.vn\/blog\/google-analytics-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>Google Analytics l\u00e0 g\u00ec<\/strong><\/a>?\u201d \u0110\u00e2y l\u00e0 c\u00f4ng c\u1ee5 r\u1ea5t h\u1eefu \u00edch v\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb website. N\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap theo d\u00f5i, ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o ho\u1ea1t \u0111\u1ed9ng c\u1ee7a website, h\u00e3y c\u00e0i \u0111\u1eb7t ngay Google Analytics nh\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e1nh gi\u00e1 post Hi\u1ec7n nay, Google Analytics l\u00e0 c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p s\u1eed d\u1ee5ng, nh\u1eb1m \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a website. V\u1eady th\u1ef1c ch\u1ea5t Google Analytics l\u00e0 g\u00ec? C\u00e1ch d\u00f9ng Google Analytics \u0111\u1ec3 ph\u00e2n t\u00edch&#8230;<\/p>\n","protected":false},"author":43,"featured_media":86902,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"google analytics l\u00e0 g\u00ec","_yoast_wpseo_title":"Google Analytics L\u00e0 G\u00ec? 10 Ch\u1ec9 S\u1ed1 Google Analytics Quan Tr\u1ecdng Nh\u1ea5t %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Google Analytics l\u00e0 g\u00ec? T\u00ednh n\u0103ng c\u1ee7a Google Analytics l\u00e0 g\u00ec? Google Analytics ho\u1ea1t \u0111\u1ed9ng ra sao? Tham kh\u1ea3o ngay 10 ch\u1ec9 s\u1ed1 Google Analytics quan tr\u1ecdng nh\u1ea5t!","_yoast_wpseo_focus_keyphrase":"","faq":"1. Google Analytics C\u00f3 Mi\u1ec5n Ph\u00ed Kh\u00f4ng?\r\n\r\nC\u00f3, phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n c\u1ee7a Google Analytics ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed. Ngo\u00e0i ra, c\u00f3 phi\u00ean b\u1ea3n tr\u1ea3 ph\u00ed (Google Analytics 360) v\u1edbi c\u00e1c t\u00ednh n\u0103ng n\u00e2ng cao.\r\n\r\n2. L\u00e0m Th\u1ebf N\u00e0o \u0110\u1ec3 C\u00e0i \u0110\u1eb7t Google Analytics?\r\n\r\n\u0110\u1ec3 c\u00e0i \u0111\u1eb7t, b\u1ea1n c\u1ea7n t\u1ea1o t\u00e0i kho\u1ea3n Google Analytics, thi\u1ebft l\u1eadp thu\u1ed9c t\u00ednh (property) v\u00e0 th\u00eam m\u00e3 theo d\u00f5i v\u00e0o website ho\u1eb7c \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh.\r\n\r\n3. D\u1eef Li\u1ec7u Google Analytics \u0110\u01b0\u1ee3c C\u1eadp Nh\u1eadt Bao L\u00e2u M\u1ed9t L\u1ea7n?\r\n\r\nD\u1eef li\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt trong v\u00f2ng v\u00e0i ph\u00fat, nh\u01b0ng c\u00f3 th\u1ec3 m\u1ea5t \u0111\u1ebfn 24-48 gi\u1edd \u0111\u1ec3 c\u00e1c b\u00e1o c\u00e1o ho\u00e0n thi\u1ec7n.\r\n\r\n4. Google Analytics C\u00f3 \u1ea2nh H\u01b0\u1edfng \u0110\u1ebfn T\u1ed1c \u0110\u1ed9 Website Kh\u00f4ng?\r\n\r\nKh\u00f4ng \u0111\u00e1ng k\u1ec3. M\u00e3 theo d\u00f5i c\u1ee7a Google Analytics \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u \u0111\u1ec3 kh\u00f4ng l\u00e0m ch\u1eadm t\u1ed1c \u0111\u1ed9 t\u1ea3i trang.\r\n\r\n5. Session Trong Google Analytics L\u00e0 G\u00ec?\r\n\r\nSession hay phi\u00ean truy c\u1eadp trong Google Analytics l\u00e0 m\u1ed9t nh\u00f3m c\u00e1c t\u01b0\u01a1ng t\u00e1c m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n tr\u00ean website c\u1ee7a b\u1ea1n trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. N\u00f3 bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 xem trang, nh\u1ea5p chu\u1ed9t, k\u00edch ho\u1ea1t s\u1ef1 ki\u1ec7n,... M\u1eb7c \u0111\u1ecbnh, m\u1ed9t session s\u1ebd k\u1ebft th\u00fac sau 30 ph\u00fat kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng. Tuy nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh th\u1eddi gian n\u00e0y trong c\u00e0i \u0111\u1eb7t Google Analytics.\r\n\r\n6. \u0110i\u1ec3m H\u1ea1n Ch\u1ebf C\u1ee7a Google Analytics 4 L\u00e0 G\u00ec?\r\n\r\nGoogle Analytics 4 (GA4) ch\u1ec9 l\u01b0u tr\u1eef d\u1eef li\u1ec7u 14 th\u00e1ng g\u1ea7n nh\u1ea5t, cung c\u1ea5p \u00edt b\u00e1o c\u00e1o m\u1eb7c \u0111\u1ecbnh h\u01a1n b\u1ea3n tr\u01b0\u1edbc.\r\n","nganh_nghe_chuc_vu_lien_quan":["Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u","Data Scientist","Chuy\u00ean Vi\u00ean Ph\u00e2n T\u00edch"]},"categories":[24],"tags":[],"yoast_head":"\n<title>Google Analytics L\u00e0 G\u00ec? 10 Ch\u1ec9 S\u1ed1 Google Analytics Quan Tr\u1ecdng Nh\u1ea5t - JobsGO Blog<\/title>\n<meta name=\"description\" content=\"Google Analytics l\u00e0 g\u00ec? T\u00ednh n\u0103ng c\u1ee7a Google Analytics l\u00e0 g\u00ec? Google Analytics ho\u1ea1t \u0111\u1ed9ng ra sao? Tham kh\u1ea3o ngay 10 ch\u1ec9 s\u1ed1 Google Analytics quan tr\u1ecdng nh\u1ea5t!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jobsgo.vn\/blog\/google-analytics-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics L\u00e0 G\u00ec? 10 Ch\u1ec9 S\u1ed1 Google Analytics Quan Tr\u1ecdng Nh\u1ea5t - JobsGO Blog\" \/>\n<meta property=\"og:description\" content=\"Google Analytics l\u00e0 g\u00ec? T\u00ednh n\u0103ng c\u1ee7a Google Analytics l\u00e0 g\u00ec? Google Analytics ho\u1ea1t \u0111\u1ed9ng ra sao? 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