{"id":49309,"date":"2024-09-30T10:11:10","date_gmt":"2024-09-30T03:11:10","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=49309"},"modified":"2024-10-17T10:43:54","modified_gmt":"2024-10-17T03:43:54","slug":"vendor-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/vendor-la-gi\/","title":{"rendered":"Vendor L\u00e0 G\u00ec? C\u00e1ch L\u00e0m Marketing \u0110\u1ec3 Ti\u1ebfp C\u1eadn Vendor T\u1ed1t Nh\u1ea5t 2025"},"content":{"rendered":"\n
Vendor l\u00e0 thu\u1eadt ng\u1eef kh\u00e1 ph\u1ee9c t\u1ea1p, th\u1eadm ch\u00ed d\u1ecbch sang Ti\u1ebfng Vi\u1ec7t ch\u00fang ta c\u00f2n c\u1ea3m th\u1ea5y m\u01a1 h\u1ed3 h\u01a1n v\u00ec mang nhi\u1ec1u n\u00e9t t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi Supplier. V\u1eady <\/em>Vendor l\u00e0 g\u00ec<\/em><\/strong><\/a>? C\u00f3 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t n\u00e0o gi\u1eefa Vendor c\u00e1c thu\u1eadt ng\u1eef kh\u00e1c trong chu\u1ed7i cung \u1ee9ng, b\u1ea1n h\u00e3y theo d\u00f5i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> Vendor<\/a> hay c\u00f2n g\u1ecdi l\u00e0 nh\u00e0 cung c\u1ea5p, l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef quan tr\u1ecdng trong l\u0129nh v\u1ef1c kinh doanh v\u00e0 chu\u1ed7i cung \u1ee9ng. \u0110\u00e2y l\u00e0 c\u00e1c c\u00e1 nh\u00e2n ho\u1eb7c t\u1ed5 ch\u1ee9c cung c\u1ea5p h\u00e0ng h\u00f3a, d\u1ecbch v\u1ee5 ho\u1eb7c nguy\u00ean v\u1eadt li\u1ec7u cho c\u00e1c doanh nghi\u1ec7p kh\u00e1c. Vendor \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o ho\u1ea1t \u0111\u1ed9ng li\u00ean t\u1ee5c c\u1ee7a c\u00e1c c\u00f4ng ty b\u1eb1ng c\u00e1ch cung c\u1ea5p nh\u1eefng ngu\u1ed3n l\u1ef1c c\u1ea7n thi\u1ebft cho qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t ho\u1eb7c kinh doanh. H\u1ecd c\u00f3 th\u1ec3 l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t tr\u1ef1c ti\u1ebfp, nh\u00e0 ph\u00e2n ph\u1ed1i ho\u1eb7c \u0111\u1ea1i l\u00fd b\u00e1n h\u00e0ng.<\/p><\/blockquote>\n Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, vendor kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n cung c\u1ea5p s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n tham gia v\u00e0o qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i, h\u1ed7 tr\u1ee3 k\u1ef9 thu\u1eadt. M\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p v\u00e0 vendor th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean s\u1ef1 tin t\u01b0\u1edfng, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u. Vi\u1ec7c l\u1ef1a ch\u1ecdn, qu\u1ea3n l\u00fd vendor hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u00e1ng k\u1ec3 cho doanh nghi\u1ec7p, gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng.<\/p>\n V\u00ed d\u1ee5 c\u1ee7a vendor c\u00f3 th\u1ec3 l\u00e0 si\u00eau th\u1ecb l\u1edbn nh\u01b0 Lotte Mart, Winmart, Big C, Top Market,\u2026; c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i nh\u01b0 Circle K, Family Mart hay \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eefng c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a nh\u1ecf trong khu ph\u1ed1. T\u1ea5t c\u1ea3 nh\u1eefng nh\u00f3m n\u00e0y \u0111\u1ec1u \u0111\u01b0\u1ee3c xem l\u00e0 c\u00e1c Vendor v\u00ec tr\u1ef1c ti\u1ebfp cung c\u1ea5p h\u00e0ng h\u00f3a cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n Xem th\u00eam:<\/strong> Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng l\u00e0 g\u00ec? K\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft d\u00e0nh cho nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng<\/strong><\/a><\/p>\n Trong chu\u1ed7i cung \u1ee9ng hi\u1ec7n \u0111\u1ea1i, Vendor \u0111\u00f3ng m\u1ed9t vai tr\u00f2 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng, l\u00e0 m\u1eaft x\u00edch cu\u1ed1i c\u00f9ng, g\u1ea7n g\u0169i nh\u1ea5t v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a Vendor l\u00e0 ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn tay t\u1eebng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, \u0111\u1ea3m b\u1ea3o s\u1ef1 l\u01b0u th\u00f4ng h\u00e0ng h\u00f3a tr\u01a1n tru v\u00e0 hi\u1ec7u qu\u1ea3. V\u1ecb tr\u00ed n\u00e0y cho ph\u00e9p Vendor c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 nhu c\u1ea7u, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o c\u01a1 h\u1ed9i t\u1ed1i \u01b0u h\u00f3a l\u1ee3i nhu\u1eadn th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh linh ho\u1ea1t.<\/p>\n \u0110\u1ec3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn, ph\u1ea7n l\u1edbn c\u00e1c Vendor \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh kinh doanh truy\u1ec1n th\u1ed1ng: nh\u1eadp h\u00e0ng tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t v\u1edbi gi\u00e1 g\u1ed1c, sau \u0111\u00f3 b\u00e1n l\u1ea1i cho c\u00e1c c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c c\u00f3 nhu c\u1ea7u s\u1eed d\u1ee5ng v\u1edbi gi\u00e1 b\u00e1n l\u1ebb cao h\u01a1n. \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c cho ph\u00e9p Vendor ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c bi\u00ean l\u1ee3i nhu\u1eadn, duy tr\u00ec s\u1ef1 linh ho\u1ea1t trong vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 c\u1ea3 theo \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng. Trong m\u00f4 h\u00ecnh \u0111\u00f3, Vendor \u0111\u1ea3m nh\u1eadn vai tr\u00f2 k\u00e9p: v\u1eeba l\u00e0 ng\u01b0\u1eddi mua (t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t) v\u1eeba l\u00e0 ng\u01b0\u1eddi b\u00e1n “ch\u00ednh hi\u1ec7u” (\u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng).<\/p>\n Tuy nhi\u00ean, th\u1ef1c t\u1ebf th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c m\u00f4 h\u00ecnh Vendor \u0111a d\u1ea1ng, s\u00e1ng t\u1ea1o h\u01a1n. Nhi\u1ec1u Vendor \u0111\u00e3 v\u01b0\u1ee3t ra kh\u1ecfi vai tr\u00f2 trung gian truy\u1ec1n th\u1ed1ng \u0111\u1ec3 tr\u1edf th\u00e0nh nh\u1eefng nh\u00e0 s\u1ea3n xu\u1ea5t – ph\u00e2n ph\u1ed1i \u0111\u1ed9c l\u1eadp. H\u1ecd ph\u00e1t tri\u1ec3n v\u00e0 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m mang th\u01b0\u01a1ng hi\u1ec7u ri\u00eang, th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 “private label” ho\u1eb7c “nh\u00e3n ri\u00eang”. Chi\u1ebfn l\u01b0\u1ee3c tr\u00ean kh\u00f4ng ch\u1ec9 gi\u00fap Vendor t\u0103ng bi\u00ean l\u1ee3i nhu\u1eadn m\u00e0 c\u00f2n t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng, thu h\u00fat kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a xu h\u01b0\u1edbng n\u00e0y c\u00f3 th\u1ec3 th\u1ea5y \u1edf c\u00e1c chu\u1ed7i si\u00eau th\u1ecb l\u1edbn. Big C \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng th\u01b0\u01a1ng hi\u1ec7u WOW, cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi gi\u00e1 c\u1ea3 h\u1ee3p l\u00fd. T\u01b0\u01a1ng t\u1ef1, Emart \u2013 chu\u1ed7i si\u00eau th\u1ecb c\u1ee7a H\u00e0n Qu\u1ed1c \u2013 \u0111\u00e3 t\u1ea1o ra th\u01b0\u01a1ng hi\u1ec7u No Brand, t\u1eadp trung v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01a1n gi\u1ea3n, thi\u1ebft y\u1ebfu v\u1edbi m\u1ee9c gi\u00e1 c\u1ea1nh tranh. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u1ec3 \u0111\u1ebfn kh\u00f4ng ch\u1ec9 t\u1ea1o ra doanh thu, l\u1ee3i nhu\u1eadn \u0111\u00e1ng k\u1ec3 cho Vendor m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh, v\u1ecb th\u1ebf ri\u00eang tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n M\u1ed9t s\u1ed1 Vendor c\u00f2n m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng sang l\u0129nh v\u1ef1c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. H\u1ecd h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ec3 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ed9c quy\u1ec1n, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u00e0 h\u1ecd ph\u1ee5c v\u1ee5. Nh\u1edd v\u1eady, Vendor c\u00f3 th\u1ec3 s\u1edf h\u1eefu nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o, \u0111\u1ed3ng th\u1eddi t\u0103ng c\u01b0\u1eddng v\u1ecb th\u1ebf \u0111\u00e0m ph\u00e1n v\u1edbi nh\u00e0 s\u1ea3n xu\u1ea5t.<\/p>\n C\u00f3 th\u1ec3 th\u1ea5y, xu h\u01b0\u1edbng n\u00e0y c\u0169ng ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a Vendor \u0111\u1ed1i v\u1edbi chu\u1ed7i cung \u1ee9ng. Thay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 \u0111i\u1ec3m cu\u1ed1i c\u1ee7a chu\u1ed7i, nhi\u1ec1u Vendor gi\u1edd \u0111\u00e2y \u0111ang t\u00edch c\u1ef1c tham gia v\u00e0o vi\u1ec7c \u0111\u1ecbnh h\u00ecnh v\u00e0 qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh. Ch\u00ednh v\u00ec th\u1ebf, h\u1ecd c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t t\u1ed1t h\u01a1n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, chi ph\u00ed \u0111\u1ed3ng th\u1eddi cho ph\u00e9p h\u1ecd \u0111\u00e1p \u1ee9ng nhanh ch\u00f3ng h\u01a1n v\u1edbi nh\u1eefng thay \u0111\u1ed5i trong nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n Xem th\u00eam:<\/strong> Qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng l\u00e0 g\u00ec<\/strong><\/a>? Vai tr\u00f2 c\u1ee7a m\u00f4 h\u00ecnh SCM<\/strong><\/p>\n \u0110\u1ec3 hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa Vendor, Supplier, Seller, Manufacturer, Distributor, ch\u00fang ta c\u1ea7n xem x\u00e9t vai tr\u00f2 v\u00e0 ch\u1ee9c n\u0103ng c\u1ee7a t\u1eebng thu\u1eadt ng\u1eef trong chu\u1ed7i cung \u1ee9ng, c\u1ee5 th\u1ec3 l\u00e0:<\/p>\n1. Vendor L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
2. V\u1ecb Tr\u00ed C\u1ee7a Vendor Trong Chu\u1ed7i Cung \u1ee8ng<\/strong><\/span><\/h2>\n
3. S\u1ef1 Kh\u00e1c Bi\u1ec7t Gi\u1eefa Vendor V\u00e0 Supplier, Seller, Manufacturer, Distributor<\/strong><\/span><\/h2>\n