{"id":49347,"date":"2025-05-05T06:56:18","date_gmt":"2025-05-04T23:56:18","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=49347"},"modified":"2025-05-05T13:56:21","modified_gmt":"2025-05-05T06:56:21","slug":"promotion-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/promotion-la-gi\/","title":{"rendered":"Promotion L\u00e0 G\u00ec? 8 Y\u1ebfu T\u1ed1 T\u1ea1o N\u00ean Chi\u1ebfn D\u1ecbch Promotion Th\u00e0nh C\u00f4ng"},"content":{"rendered":"\n
\u200bTrong l\u0129nh v\u1ef1c Marketing, Promotion l\u00e0 m\u1ed9t trong b\u1ed1n y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a m\u00f4 h\u00ecnh 4P, nh\u1eb1m t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, k\u00edch th\u00edch nhu c\u1ea7u v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c Promotion hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng.\u200b C\u00f9ng JobsGO kh\u00e1m ph\u00e1 chi ti\u1ebft Promotion l\u00e0 g\u00ec<\/a> v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c Promotion ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay trong b\u00e0i vi\u1ebft n\u00e0y nh\u00e9!\n<\/p>\n\n\n M\u1ee5c l\u1ee5c<\/p> <\/p>\n\n\n\n Promotion L\u00e0 G\u00ec Trong Marketing?<\/i><\/p>\n\n\n Promotion<\/a> l\u00e0 g\u00ec trong ti\u1ebfng Anh? Promotion d\u1ecbch sang ti\u1ebfng Vi\u1ec7t l\u00e0 th\u00fac \u0111\u1ea9y s\u1ea3n ph\u1ea9m. N\u00f3 kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 gi\u1ea3m gi\u00e1 hay qu\u00e0 t\u1eb7ng k\u00e8m theo, m\u00e0 l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch marketing t\u1ed5ng th\u1ec3 nh\u1eb1m n\u00e2ng cao nh\u1eadn th\u1ee9c v\u00e0 khuy\u1ebfn kh\u00edch h\u00e0nh vi ti\u00eau d\u00f9ng. Trong m\u1ed9t chi\u1ebfn d\u1ecbch Promotion th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p k\u1ebft h\u1ee3p s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i, s\u1ef1 ki\u1ec7n v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp \u0111\u1ec3 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cung c\u1ea5p.\n<\/p>\n\n\n Promotion l\u00e0 vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ef1 ki\u1ec7n c\u1ee7a doanh nghi\u1ec7p. N\u00f3 l\u00e0 m\u1ed9t ph\u1ea7n trong Marketing Mix, b\u00ean c\u1ea1nh gi\u00e1 c\u1ea3 (price), ph\u00e2n ph\u1ed1i (place), v\u00e0 s\u1ea3n ph\u1ea9m (product). M\u1ed9t chi\u1ebfn d\u1ecbch Promotion th\u01b0\u1eddng bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 sau:\n<\/p>\n\n\n V\u00ed d\u1ee5, nhi\u1ec1u chi\u1ebfn d\u1ecbch n\u1ed5i b\u1eadt \u0111\u00e3 s\u1eed d\u1ee5ng Promotion th\u00e0nh c\u00f4ng \u0111\u1ec3 t\u1ea1o hi\u1ec7u \u1ee9ng lan truy\u1ec1n, nh\u1eb1m t\u0103ng doanh s\u1ed1 v\u00e0 c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. Qua \u0111\u00f3, Promotion ch\u00ednh l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng, gi\u00fap th\u00fac \u0111\u1ea9y h\u00e0nh vi mua s\u1eafm m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 hi\u1ec7u qu\u1ea3.\n<\/p>\n\n\n >>> Xem th\u00eam: <\/strong> 4P trong Marketing l\u00e0 g\u00ec? C\u00e1c b\u01b0\u1edbc tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c 4P<\/strong><\/a><\/p>\n\n\n Promotion \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c marketing. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 t\u1ea1o danh ti\u1ebfng cho th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n k\u00edch th\u00edch nhu c\u1ea7u mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, Promotion c\u00f2n mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p. Theo c\u00e1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng g\u1ea7n \u0111\u00e2y, Promotion gi\u00fap t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7. \n<\/p>\n\n\n Doanh nghi\u1ec7p c\u00f3 chi\u1ebfn d\u1ecbch Promotion hi\u1ec7u qu\u1ea3 th\u01b0\u1eddng ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh thu v\u00e0 s\u1ef1 trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng cao h\u01a1n so v\u1edbi c\u00e1c doanh nghi\u1ec7p kh\u00f4ng \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y.\n<\/p>\n\n\n Promotion kh\u00f4ng ch\u1ec9 d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p l\u1edbn m\u00e0 c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi r\u1ea5t nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau. M\u1ed7i ng\u00e0nh h\u00e0ng \u0111\u1ec1u c\u00f3 nh\u1eefng l\u00fd do v\u00e0 l\u1ee3i \u00edch ri\u00eang khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch Promotion.\n<\/p>\n\n\n C\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng sau \u0111\u00e2y c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i r\u00f5 r\u1ec7t t\u1eeb vi\u1ec7c tri\u1ec3n khai Promotion:\n<\/p>\n\n\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 10 h\u00ecnh th\u1ee9c Promotion ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng:\n<\/p>\n\n\n Gi\u1ea3m gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng h\u00ecnh th\u1ee9c Promotion truy\u1ec1n th\u1ed1ng v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m gi\u00e1 c\u00f3 th\u1ec3 bao g\u1ed3m:\n<\/p>\n\n\n V\u00ed d\u1ee5, m\u1ed9t chi\u1ebfn d\u1ecbch gi\u1ea3m gi\u00e1 m\u00f9a l\u1ec5 \u0111\u00e3 gi\u00fap nhi\u1ec1u doanh nghi\u1ec7p t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng trong th\u1eddi gian ng\u1eafn.<\/p>\n\n\n Qu\u00e0 t\u1eb7ng k\u1ebft h\u1ee3p c\u00f9ng mua h\u00e0ng c\u0169ng l\u00e0 h\u00ecnh th\u1ee9c Promotion \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u01b0a chu\u1ed9ng. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u1eb7ng k\u00e8m s\u1ea3n ph\u1ea9m m\u1eabu, ph\u1ee5 ki\u1ec7n ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ed5 sung lu\u00f4n t\u1ea1o s\u1ee9c n\u1eb7ng v\u1ec1 t\u00e2m l\u00fd cho kh\u00e1ch h\u00e0ng. Qu\u00e0 t\u1eb7ng k\u00e8m theo mua h\u00e0ng kh\u00f4ng ch\u1ec9 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 c\u00f2n l\u00e0m t\u0103ng m\u1ee9c \u0111\u1ed9 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169.<\/p>\n\n\n C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t nh\u01b0 “mua 1 t\u1eb7ng 1”, gi\u1ea3m gi\u00e1 theo combo ho\u1eb7c t\u1eb7ng qu\u00e0 khi mua h\u00e0ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c tri\u1ec3n khai trong th\u1eddi gian ng\u1eafn \u0111\u1ec3 t\u1ea1o s\u1ef1 khan hi\u1ebfm v\u00e0 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhanh ch\u00f3ng. Nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y gi\u00fap t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 h\u1ee9ng th\u00fa cho kh\u00e1ch h\u00e0ng.\u200b\n<\/p>\n\n\n T\u1ed5 ch\u1ee9c c\u00e1c cu\u1ed9c thi ho\u1eb7c s\u1ef1 ki\u1ec7n (online ho\u1eb7c offline) gi\u00fap doanh nghi\u1ec7p gia t\u0103ng s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra s\u1ef1 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c s\u1ef1 ki\u1ec7n nh\u01b0 livestream, minigame hay cu\u1ed9c thi chia s\u1ebb \u1ea3nh c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 tham gia r\u1ed9ng r\u00e3i v\u00e0 t\u1ea1o hi\u1ec7u \u1ee9ng lan t\u1ecfa tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.\u200b\n<\/p>\n\n\n Cung c\u1ea5p voucher ho\u1eb7c phi\u1ebfu qu\u00e0 t\u1eb7ng cho kh\u00e1ch h\u00e0ng l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd quay l\u1ea1i mua s\u1eafm. C\u00e1c voucher c\u00f3 th\u1ec3 mang tr\u1ecb gi\u00e1 c\u1ee5 th\u1ec3 ho\u1eb7c chi\u1ebft kh\u1ea5u ph\u1ea7n tr\u0103m, \u00e1p d\u1ee5ng cho l\u1ea7n mua h\u00e0ng ti\u1ebfp theo, gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u00e0 gia t\u0103ng doanh s\u1ed1.\u200b\n<\/p>\n\n\n <\/p>\n\n\n\n C\u00e1c H\u00ecnh Th\u1ee9c Promotion Ph\u1ed5 Bi\u1ebfn<\/i><\/p>\n\n\n B\u00e1n k\u00e8m l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t kh\u00e1ch h\u00e0ng mua th\u00eam s\u1ea3n ph\u1ea9m li\u00ean quan ho\u1eb7c b\u1ed5 tr\u1ee3 v\u1edbi s\u1ea3n ph\u1ea9m h\u1ecd \u0111ang quan t\u00e2m. V\u00ed d\u1ee5, khi kh\u00e1ch h\u00e0ng mua \u0111i\u1ec7n tho\u1ea1i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1ee3i \u00fd mua th\u00eam \u1ed1p l\u01b0ng ho\u1eb7c tai nghe v\u1edbi gi\u00e1 \u01b0u \u0111\u00e3i. H\u00ecnh th\u1ee9c n\u00e0y gi\u00fap t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u to\u00e0n di\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng.\u200b\n<\/p>\n\n\n Ch\u01b0\u01a1ng tr\u00ecnh ho\u00e0n ti\u1ec1n sau khi mua h\u00e0ng t\u1ea1o c\u1ea3m gi\u00e1c ti\u1ebft ki\u1ec7m cho kh\u00e1ch h\u00e0ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd chi ti\u00eau nhi\u1ec1u h\u01a1n. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ho\u00e0n l\u1ea1i m\u1ed9t ph\u1ea7n ti\u1ec1n m\u1eb7t ho\u1eb7c \u0111i\u1ec3m th\u01b0\u1edfng, \u00e1p d\u1ee5ng cho l\u1ea7n mua h\u00e0ng ti\u1ebfp theo, gi\u00fap t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.\u200b\n<\/p>\n\n\n C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i gi\u1edbi h\u1ea1n trong th\u1eddi gian ng\u1eafn nh\u01b0 \u201cFlash Sale 24 gi\u1edd\u201d ho\u1eb7c \u201c\u01afu \u0111\u00e3i ch\u1ec9 trong h\u00f4m nay\u201d t\u1ea1o c\u1ea3m gi\u00e1c kh\u1ea9n c\u1ea5p v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng nhanh ch\u00f3ng. H\u00ecnh th\u1ee9c n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong c\u00e1c d\u1ecbp \u0111\u1eb7c bi\u1ec7t ho\u1eb7c khi doanh nghi\u1ec7p mu\u1ed1n \u0111\u1ea9y m\u1ea1nh doanh s\u1ed1 trong th\u1eddi gian ng\u1eafn.\u200b\n<\/p>\n\n\n Doanh nghi\u1ec7p h\u1ee3p t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c \u0111\u1ec3 \u0111\u1ed3ng t\u1ed5 ch\u1ee9c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, gi\u00fap m\u1edf r\u1ed9ng t\u1eadp kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gia t\u0103ng hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng. V\u00ed d\u1ee5, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi nh\u00e0 b\u00e1n l\u1ebb \u0111\u1ec3 t\u1eb7ng qu\u00e0 cho kh\u00e1ch h\u00e0ng khi mua s\u1ea3n ph\u1ea9m c\u1ee7a c\u1ea3 hai b\u00ean.\u200b\n<\/p>\n\n\n T\u1eadn d\u1ee5ng c\u00e1c d\u1ecbp l\u1ec5 nh\u01b0 T\u1ebft, Gi\u00e1ng Sinh, Black Friday ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n ri\u00eang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 tung ra \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn l\u00e0 chi\u1ebfn l\u01b0\u1ee3c Promotion kh\u00f4ng th\u1ec3 thi\u1ebfu nh\u1eb1m k\u00edch c\u1ea7u ti\u00eau d\u00f9ng. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0o nh\u1eefng d\u1ecbp \u0111\u1eb7c bi\u1ec7t lu\u00f4n \u0111\u01b0\u1ee3c c\u00e1c \u0111\u01a1n v\u1ecb kinh doanh l\u1ef1a ch\u1ecdn \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng .\u200b\n<\/p>\n\n\n \u0110\u1ec3 tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch Promotion hi\u1ec7u qu\u1ea3, c\u00f3 hai ph\u01b0\u01a1ng ph\u00e1p ch\u00ednh sau \u0111\u00e2y:\n<\/p>\n\n\n Chi\u1ebfn l\u01b0\u1ee3c “Above The Line” t\u1eadp trung v\u00e0o c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang nh\u1eb1m ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng:\n<\/p>\n\n\n V\u00ed d\u1ee5, m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh m\u00f9a l\u1ec5 \u0111\u00e3 gi\u00fap nhi\u1ec1u doanh nghi\u1ec7p t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi gian ng\u1eafn, m\u1eb7c d\u00f9 kh\u00f4ng t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n tr\u1ef1c ti\u1ebfp.\n<\/p>\n\n\n Chi\u1ebfn l\u01b0\u1ee3c “Below The Line” h\u01b0\u1edbng \u0111\u1ebfn ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp v\u00e0 c\u00e1 nh\u00e2n h\u00f3a:\n<\/p>\n\n\n C\u1ee5 th\u1ec3, vi\u1ec7c t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp \u0111\u00e3 gi\u00fap doanh nghi\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean \u0111\u00e1ng k\u1ec3.\n<\/p>\n\n\n M\u1ed9t chi\u1ebfn d\u1ecbch Promotion hi\u1ec7u qu\u1ea3 ph\u1ea3i d\u1ef1a tr\u00ean s\u1ef1 k\u1ebft h\u1ee3p ch\u1eb7t ch\u1ebd c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1, t\u1eeb b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n \u0111\u1ebfn quan h\u1ec7 c\u00f4ng ch\u00fang. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng:<\/p>\n\n\n Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi truy\u1ec1n t\u1ea3i th\u00f4ng tin s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n l\u00e0 \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u:\n<\/p>\n\n\n Khuy\u1ebfn m\u00e3i \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng gi\u00fap k\u00edch th\u00edch quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng:\n<\/p>\n\n\n Quan h\u1ec7 c\u00f4ng ch\u00fang (PR) gi\u00fap x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c v\u00e0 t\u1ea1o s\u1ef1 tin c\u1eady cho th\u01b0\u01a1ng hi\u1ec7u:\n<\/p>\n\n\n Khai th\u00e1c c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3:\n<\/p>\n\n\n Marketing tr\u1ef1c ti\u1ebfp l\u00e0 h\u00ecnh th\u1ee9c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p theo c\u00e1ch c\u00e1 nh\u00e2n nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u1ee9c th\u1eddi:\n<\/p>\n\n\n Vi\u1ec7c tham gia h\u1ed9i ch\u1ee3 v\u00e0 tri\u1ec3n l\u00e3m t\u1ea1o c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p:\n<\/p>\n\n\n Qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a chi\u1ebfn d\u1ecbch Promotion:\n<\/p>\n\n\n T\u00e0i tr\u1ee3 c\u00e1c s\u1ef1 ki\u1ec7n, d\u1ef1 \u00e1n hay ch\u01b0\u01a1ng tr\u00ecnh c\u1ed9ng \u0111\u1ed3ng c\u00f3 th\u1ec3 mang l\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o cao. T\u00e0i tr\u1ee3 cho c\u00e1c s\u1ef1 ki\u1ec7n th\u1ec3 thao, h\u1ed9i ch\u1ee3 tri\u1ec3n l\u00e3m gi\u00fap doanh nghi\u1ec7p xu\u1ea5t hi\u1ec7n nh\u01b0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn, t\u1eeb \u0111\u00f3 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 t\u1ea1o m\u1ed1i li\u00ean k\u1ebft v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.\n<\/p>\n\n\n1. Promotion L\u00e0 G\u00ec?<\/span><\/h2>\n\n\n
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2. T\u1ea7m Quan Tr\u1ecdng C\u1ee7a Promotion Trong Marketing\n<\/span><\/h2>\n\n\n
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3. \u0110\u1ed1i T\u01b0\u1ee3ng N\u00e0o C\u1ea7n Tri\u1ec3n Khai Promotion?\n<\/span><\/h2>\n\n\n
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4. C\u00e1c H\u00ecnh Th\u1ee9c Promotion Ph\u1ed5 Bi\u1ebfn<\/span><\/h2>\n\n\n
4.1. Gi\u1ea3m Gi\u00e1\n<\/span><\/h3>\n\n\n
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4.2. Qu\u00e0 <\/strong>T\u1eb7<\/strong>ng\n<\/span><\/h3>\n\n\n
4.3. Ch\u01b0\u01a1ng Tr\u00ecnh Khuy\u1ebfn M\u00e3i \u0110\u1eb7c Bi\u1ec7t\n<\/span><\/h3>\n\n\n
4.4. Cu\u1ed9c Thi V\u00e0 S\u1ef1 Ki\u1ec7n\n<\/span><\/h3>\n\n\n
4.5. Voucher V\u00e0 Phi\u1ebfu Qu\u00e0 T\u1eb7ng\n<\/span><\/h3>\n\n\n
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4.6. B\u00e1n K\u00e8m (Cross-selling)\n<\/span><\/h3>\n\n\n
4.7. Ho\u00e0n Ti\u1ec1n (Cashback)\n<\/span><\/h3>\n\n\n
4.8. Khuy\u1ebfn M\u00e3i Gi\u1edbi H\u1ea1n Th\u1eddi Gian\n<\/span><\/h3>\n\n\n
4.9. Qu\u1ea3ng C\u00e1o \u0110\u1ed1i T\u00e1c\n<\/span><\/h3>\n\n\n
4.10. \u01afu \u0110\u00e3i \u0110\u1eb7c Bi\u1ec7t Cho Ng\u00e0y L\u1ec5 v\u00e0 S\u1ef1 Ki\u1ec7n\n<\/span><\/h3>\n\n\n
5. C\u00e1ch Tri\u1ec3n Khai Chi\u1ebfn D\u1ecbch Promotion\n<\/span><\/h2>\n\n\n
5.1. Above The Line\n<\/span><\/h3>\n\n\n
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5.2. Below The Line\n<\/span><\/h3>\n\n\n
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6. C\u00e1c Y\u1ebfu T\u1ed1 T\u1ea1o N\u00ean Chi\u1ebfn D\u1ecbch Promotion\n<\/span><\/h2>\n\n\n
6.1. B\u00e1n H\u00e0ng C\u00e1 Nh<\/strong>\u00e2n\n<\/span><\/h3>\n\n\n
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6.2. Khuy\u1ebfn M<\/strong>\u00e3i\n<\/span><\/h3>\n\n\n
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6.3. Quan H\u1ec7 C\u00f4ng Ch\u00fa<\/strong>ng\n<\/span><\/h3>\n\n\n
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6.4. Khuy\u1ebfn M\u00e3i Tr\u1ef1c Tuy<\/strong>\u1ebfn\n<\/span><\/h3>\n\n\n
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6.5. Marketing Tr\u1ef1c Ti<\/strong>\u1ebfp\n<\/span><\/h3>\n\n\n
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6.6. H\u1ed9i Ch\u1ee3, Tri\u1ec3n L<\/strong>\u00e3m\n<\/span><\/h3>\n\n\n
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6.7. Qu\u1ea3ng C<\/strong>\u00e1o\n<\/span><\/h3>\n\n\n
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6.8. T\u00e0i T<\/strong>r\u1ee3\n<\/span><\/h3>\n\n\n