{"id":49521,"date":"2024-10-24T08:15:57","date_gmt":"2024-10-24T01:15:57","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=49521"},"modified":"2024-12-27T11:01:34","modified_gmt":"2024-12-27T04:01:34","slug":"retail-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/retail-la-gi\/","title":{"rendered":"Retail L\u00e0 G\u00ec? 5 D\u1ea1ng Ph\u1ea7n M\u1ec1m B\u00e1n L\u1ebb Hi\u1ec7n Nay"},"content":{"rendered":"\n<div class=\"kk-star-ratings\n     kksr-valign-top     kksr-align-left    \"\n    data-payload=\"{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;49521&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;count&quot;:&quot;0&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.5&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 post&quot;,&quot;legend&quot;:&quot;4.5\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;width&quot;:&quot;119&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 119px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 post<\/span>\n    <\/div>\n<\/div>\n<p><strong><em>Retail l\u00e0 g\u00ec?<\/em><\/strong><em> N\u00f3 l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c nh\u1eafc kh\u00e1 nhi\u1ec1u trong ng\u00e0nh kinh doanh th\u01b0\u01a1ng m\u1ea1i. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 Retail v\u00e0 c\u00e1c lo\u1ea1i h\u00ecnh Retail \u1edf n\u01b0\u1edbc ta th\u00ec b\u1ea1n h\u00e3y c\u00f9ng tham kh\u1ea3o ngay b\u00e0i vi\u1ebft sau nh\u00e9.<\/em><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Retail_La_Gi\">1. Retail L\u00e0 G\u00ec?<\/a><\/li><li><a href=\"#2_Retail_Hinh_Thanh_Nhu_The_Nao\">2. Retail H\u00ecnh Th\u00e0nh Nh\u01b0 Th\u1ebf N\u00e0o?<\/a><\/li><li><a href=\"#3_Vai_Tro_Cua_Retail_La_Gi\">3. Vai Tr\u00f2 C\u1ee7a Retail L\u00e0 G\u00ec?<\/a><ul><li><a href=\"#31_Moi_Lien_Ket_Giua_Nha_San_Xuat_Va_Nguoi_Tieu_Dung\">3.1 M\u1ed1i Li\u00ean K\u1ebft Gi\u1eefa Nh\u00e0 S\u1ea3n Xu\u1ea5t V\u00e0 Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng<\/a><\/li><li><a href=\"#32_Tao_Viec_Lam_Va_Dong_Gop_Vao_GDP\">3.2 T\u1ea1o Vi\u1ec7c L\u00e0m V\u00e0 \u0110\u00f3ng G\u00f3p V\u00e0o GDP<\/a><\/li><li><a href=\"#33_Thuc_Day_Su_Canh_Tranh_Va_Doi_Moi\">3.3 Th\u00fac \u0110\u1ea9y S\u1ef1 C\u1ea1nh Tranh V\u00e0 \u0110\u1ed5i M\u1edbi<\/a><\/li><\/ul><\/li><li><a href=\"#4_Mo_Hinh_Retail_Co_Ban\">4. M\u00f4 H\u00ecnh Retail C\u01a1 B\u1ea3n<\/a><\/li><li><a href=\"#5_Cac_Loai_Retail_Pho_Bien_Tai_Viet_Nam\">5. C\u00e1c Lo\u1ea1i Retail Ph\u1ed5 Bi\u1ebfn T\u1ea1i Vi\u1ec7t Nam<\/a><ul><li><a href=\"#51_Phan_Loai_Theo_Tieu_Chi_Dich_Vu_Di_Kem\">5.1 Ph\u00e2n Lo\u1ea1i Theo Ti\u00eau Ch\u00ed D\u1ecbch V\u1ee5 \u0110i K\u00e8m<\/a><ul><li><a href=\"#511_Cua_Hang_Tu_Phuc_Vu\">5.1.1 C\u1eeda H\u00e0ng T\u1ef1 Ph\u1ee5c V\u1ee5<\/a><\/li><li><a href=\"#512_Cua_Hang_Dich_Vu_Ho_Tro\">5.1.2 C\u1eeda H\u00e0ng D\u1ecbch V\u1ee5 H\u1ed7 Tr\u1ee3<\/a><\/li><li><a href=\"#513_Cua_Hang_Dich_Vu_Cao_Cap\">5.1.3 C\u1eeda H\u00e0ng D\u1ecbch V\u1ee5 Cao C\u1ea5p<\/a><\/li><\/ul><\/li><li><a href=\"#52_Phan_Loai_Theo_Tieu_Chi_Dong_San_Pham\">5.2 Ph\u00e2n Lo\u1ea1i Theo Ti\u00eau Ch\u00ed D\u00f2ng S\u1ea3n Ph\u1ea9m<\/a><ul><li><a href=\"#521_Cua_Hang_Chuyen_Dung_Specialty_Store\">5.2.1 C\u1eeda H\u00e0ng Chuy\u00ean D\u1ee5ng (Specialty Store)<\/a><\/li><li><a href=\"#522_Cua_Hang_Tap_Hoa_Department_Store\">5.2.2 C\u1eeda H\u00e0ng T\u1ea1p H\u00f3a (Department Store)<\/a><\/li><li><a href=\"#523_Sieu_Thi\">5.2.3 Si\u00eau Th\u1ecb<\/a><\/li><li><a href=\"#524_Cua_Hang_Tien_Loi\">5.2.4 C\u1eeda H\u00e0ng Ti\u1ec7n L\u1ee3i<\/a><\/li><li><a href=\"#525_Cua_Hang_Superstore\">5.2.5 C\u1eeda H\u00e0ng Superstore<\/a><\/li><\/ul><\/li><li><a href=\"#53_Phan_Loai_Theo_Tieu_Chi_Gia_Ca\">5.3 Ph\u00e2n Lo\u1ea1i Theo Ti\u00eau Ch\u00ed Gi\u00e1 C\u1ea3<\/a><ul><li><a href=\"#531_Cua_Hang_Khuyen_Mai\">5.3.1 C\u1eeda H\u00e0ng Khuy\u1ebfn M\u00e3i<\/a><\/li><li><a href=\"#532_Cua_Hang_Cao_Cap\">5.3.2 C\u1eeda H\u00e0ng Cao C\u1ea5p<\/a><\/li><\/ul><\/li><li><a href=\"#54_Phan_Loai_Theo_Tieu_Chi_Quyen_So_Huu\">5.4 Ph\u00e2n Lo\u1ea1i Theo Ti\u00eau Ch\u00ed Quy\u1ec1n S\u1edf H\u1eefu<\/a><ul><li><a href=\"#541_Cua_Hang_Tu_Nhan_Ca_The_Doc_Lap\">5.4.1 C\u1eeda H\u00e0ng T\u01b0 Nh\u00e2n, C\u00e1 Th\u1ec3 \u0110\u1ed9c L\u1eadp<\/a><\/li><li><a href=\"#542_Chuoi_Cua_Hang_Doanh_Nghiep_Ban_Le\">5.4.2 Chu\u1ed7i C\u1eeda H\u00e0ng Doanh Nghi\u1ec7p B\u00e1n L\u1ebb<\/a><\/li><li><a href=\"#543_Nhuong_Quyen_Thuong_Mai\">5.4.3 Nh\u01b0\u1ee3ng Quy\u1ec1n Th\u01b0\u01a1ng M\u1ea1i<\/a><\/li><li><a href=\"#544_Dai_Ly\">5.4.4 \u0110\u1ea1i L\u00fd<\/a><\/li><li><a href=\"#545_Tiep_Thi_Tren_Mang\">5.4.5 Ti\u1ebfp Th\u1ecb Tr\u00ean M\u1ea1ng<\/a><\/li><\/ul><\/li><li><a href=\"#55_Phan_Loai_Theo_Tieu_Chi_Phuong_Thuc_Tuong_Tac\">5.5 Ph\u00e2n Lo\u1ea1i Theo Ti\u00eau Ch\u00ed Ph\u01b0\u01a1ng Th\u1ee9c T\u01b0\u01a1ng T\u00e1c<\/a><ul><li><a href=\"#551_Cua_Hang_Offline\">5.5.1 C\u1eeda H\u00e0ng Offline<\/a><\/li><li><a href=\"#552_Cua_Hang_Online\">5.5.2 C\u1eeda H\u00e0ng Online<\/a><\/li><li><a href=\"#553_Cua_Hang_Ket_Hop\">5.5.3 C\u1eeda H\u00e0ng K\u1ebft H\u1ee3p<\/a><\/li><\/ul><\/li><\/ul><\/li><li><a href=\"#6_Phan_Biet_Retail_Voi_Cac_Thuat_Ngu_Tuong_Dong\">6. Ph\u00e2n Bi\u1ec7t Retail V\u1edbi C\u00e1c Thu\u1eadt Ng\u1eef T\u01b0\u01a1ng \u0110\u1ed3ng<\/a><\/li><li><a href=\"#7_Cac_Dang_Phan_Mem_Ban_Le_Hien_Nay\">7. C\u00e1c D\u1ea1ng Ph\u1ea7n M\u1ec1m B\u00e1n L\u1ebb Hi\u1ec7n Nay<\/a><ul><li><a href=\"#71_Phan_Mem_Chuyen_Biet_Cho_Nganh\">7.1 Ph\u1ea7n M\u1ec1m Chuy\u00ean Bi\u1ec7t Cho Ng\u00e0nh<\/a><\/li><li><a href=\"#72_Phan_Mem_Quan_Ly_Kinh_Doanh_Ban_Le\">7.2 Ph\u1ea7n M\u1ec1m Qu\u1ea3n L\u00fd Kinh Doanh B\u00e1n L\u1ebb\u00a0<\/a><\/li><li><a href=\"#73_Phan_Mem_Thuong_Mai_Dien_Tu_E-commerce_Software\">7.3 Ph\u1ea7n M\u1ec1m Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed (E-commerce Software)\u00a0<\/a><\/li><li><a href=\"#74_Phan_Mem_POS_Cho_Ban_Le\">7.4 Ph\u1ea7n M\u1ec1m POS Cho B\u00e1n L\u1ebb<\/a><\/li><li><a href=\"#75_Phan_Mem_Phan_Tich_Du_Lieu_Analytics_Software\">7.5 Ph\u1ea7n M\u1ec1m Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u (Analytics Software)<\/a><\/li><\/ul><\/li><li><a href=\"#8_Lam_Sao_De_Thanh_Cong_Trong_Nganh_Retail\">8. L\u00e0m Sao \u0110\u1ec3 Th\u00e0nh C\u00f4ng Trong Ng\u00e0nh Retail?<\/a><ul><li><a href=\"#81_Xay_Dung_Thuong_Hieu\">8.1 X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u<\/a><\/li><li><a href=\"#82_Dao_Tao_Doi_Ngu_Chuyen_Nghiep\">8.2 \u0110\u00e0o T\u1ea1o \u0110\u1ed9i Ng\u0169 Chuy\u00ean Nghi\u1ec7p<\/a><\/li><li><a href=\"#83_Khao_Sat_Va_Lang_Nghe_Phan_Hoi_Tu_Khach_Hang\">8.3 Kh\u1ea3o S\u00e1t V\u00e0 L\u1eafng Nghe Ph\u1ea3n H\u1ed3i T\u1eeb Kh\u00e1ch H\u00e0ng<\/a><\/li><\/ul><\/li><li><a href=\"#9_Mot_So_Thuat_Ngu_Khac_Lien_Quan_Den_Retail\">9. M\u1ed9t S\u1ed1 Thu\u1eadt Ng\u1eef Kh\u00e1c Li\u00ean Quan \u0110\u1ebfn Retail<\/a><ul><li><a href=\"#91_Retail_Manager\">9.1 Retail Manager<\/a><\/li><li><a href=\"#92_Retail_Audit\">9.2 Retail Audit<\/a><\/li><li><a href=\"#93_LS_Retail\">9.3 LS \u2013 Retail<\/a><\/li><li><a href=\"#94_Retail_Price\">9.4 Retail Price<\/a><\/li><li><a href=\"#95_Retail_Banking\">9.5 Retail Banking<\/a><\/li><li><a href=\"#96_MSRP\">9.6 MSRP<\/a><\/li><li><a href=\"#97_Grocery\">9.7 Grocery<\/a><\/li><li><a href=\"#98_Speciality\">9.8 Speciality<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"1_Retail_La_Gi\"><strong>1. Retail L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n<figure id=\"attachment_83966\" aria-describedby=\"caption-attachment-83966\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-83966 size-full\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/retail-la-gi-1.jpg\" alt=\"retail l\u00e0 g\u00ec\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/retail-la-gi-1.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/retail-la-gi-1-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/retail-la-gi-1-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/retail-la-gi-1-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-83966\" class=\"wp-caption-text\"><center><em>Store Retailing L\u00e0 G\u00ec?<\/em><\/center><\/figcaption><\/figure>\n<blockquote id=\"retail_store\" cite=\"https:\/\/jobsgo.vn\/blog\/retail-la-gi\/#retailers_la_gi\"><p><strong>Retail l\u00e0 g\u00ec?<\/strong> Retail d\u1ecbch sang ti\u1ebfng Vi\u1ec7t ngh\u0129a l\u00e0 \u201cb\u00e1n l\u1ebb\u201d, \u0111\u00e2y l\u00e0 m\u1ed9t <strong>m\u00f4 h\u00ecnh kinh doanh<\/strong> m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p \u0111ang \u00e1p d\u1ee5ng. Retail b\u00e1n tr\u1ef1c ti\u1ebfp <span data-sheets-root=\"1\"><strong><a href=\"https:\/\/jobsgo.vn\/blog\/merchandise-la-gi\/\">merchandise<\/a><\/strong> (<\/span>h\u00e0ng h\u00f3a), d\u1ecbch v\u1ee5 \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng, ph\u1ee5c v\u1ee5 nhu c\u1ea7u c\u00e1 nh\u00e2n v\u00e0 kh\u00f4ng nh\u1eb1m m\u1ee5c \u0111\u00edch kinh doanh, th\u00f4ng qua nhi\u1ec1u k\u00eanh ph\u00e2n ph\u1ed1i kh\u00e1c nhau. Trong m\u00f4i tr\u01b0\u1eddng n\u00e0y, <strong><a href=\"https:\/\/jobsgo.vn\/blog\/nhan-vien-kinh-doanh-ban-le-tai-doanh-nghiep-nhat-co-hoi-viec-lam-co-rong-mo\/\">nh\u00e2n vi\u00ean kinh doanh b\u00e1n l\u1ebb<\/a><\/strong> \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng, kh\u00f4ng ch\u1ec9 trong vi\u1ec7c t\u01b0 v\u1ea5n, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p><\/blockquote>\n<p><strong>Retailers l\u00e0 g\u00ec<\/strong>? <strong>Retailer<\/strong> (hay c\u00f2n g\u1ecdi l\u00e0 nh\u00e0 b\u00e1n l\u1ebb), l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u1ea1i di\u1ec7n cho nh\u00e0 s\u1ea3n xu\u1ea5t, c\u00f3 nhi\u1ec7m v\u1ee5 cung c\u1ea5p v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>Trong m\u00f4 h\u00ecnh n\u00e0y, nh\u00e0 b\u00e1n l\u1ebb th\u01b0\u1eddng mua s\u1ea3n ph\u1ea9m v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn t\u1eeb c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t ho\u1eb7c qua c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i trung gian, sau \u0111\u00f3 b\u00e1n l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ebb v\u1edbi gi\u00e1 cao h\u01a1n. Kho\u1ea3ng ch\u00eanh l\u1ec7ch gi\u1eefa gi\u00e1 mua s\u1ec9 v\u00e0 gi\u00e1 b\u00e1n l\u1ebb ch\u00ednh l\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a h\u1ecd.<\/p>\n<p>V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 nhu c\u1ea7u x\u00e3 h\u1ed9i, ng\u00e0nh b\u00e1n l\u1ebb \u0111\u00e3 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3. T\u1eeb nh\u1eefng c\u1eeda h\u00e0ng b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng ban \u0111\u1ea7u, c\u00e1c h\u00ecnh th\u1ee9c b\u00e1n l\u1ebb \u0111\u00e3 m\u1edf r\u1ed9ng c\u0169ng nh\u01b0 ph\u00e1t tri\u1ec3n th\u00e0nh c\u00e1c chu\u1ed7i si\u00eau th\u1ecb, si\u00eau th\u1ecb mini, si\u00eau th\u1ecb l\u1edbn hi\u1ec7n \u0111\u1ea1i, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h2><span id=\"2_Retail_Hinh_Thanh_Nhu_The_Nao\"><strong>2. Retail H\u00ecnh Th\u00e0nh Nh\u01b0 Th\u1ebf N\u00e0o?<\/strong><\/span><\/h2>\n<p>Theo c\u00e1c nghi\u00ean c\u1ee9u, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb \u0111\u00e3 xu\u1ea5t hi\u1ec7n t\u1eeb th\u1eddi c\u1ed5 \u0111\u1ea1i khi con ng\u01b0\u1eddi b\u1eaft \u0111\u1ea7u trao \u0111\u1ed5i h\u00e0ng h\u00f3a v\u1edbi nhau. Ban \u0111\u1ea7u, ho\u1ea1t \u0111\u1ed9ng n\u00e0y di\u1ec5n ra v\u1edbi quy m\u00f4 nh\u1ecf trong c\u00e1c c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng, n\u01a1i m\u1ecdi ng\u01b0\u1eddi trao \u0111\u1ed5i h\u00e0ng h\u00f3a \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u01a1 b\u1ea3n h\u00e0ng ng\u00e0y. C\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c trao \u0111\u1ed5i trong giai \u0111o\u1ea1n n\u00e0y ch\u1ee7 y\u1ebfu \u0111\u1ec3 ph\u1ee5c v\u1ee5 \u0111\u1eddi s\u1ed1ng thi\u1ebft y\u1ebfu.<\/p>\n<p>Tuy nhi\u00ean, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a giao th\u00f4ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1eadn t\u1ea3i \u0111\u01b0\u1eddng bi\u1ec3n, vi\u1ec7c trao \u0111\u1ed5i h\u00e0ng h\u00f3a kh\u00f4ng c\u00f2n gi\u1edbi h\u1ea1n trong c\u1ed9ng \u0111\u1ed3ng nh\u1ecf m\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 ra c\u00e1c qu\u1ed1c gia v\u00e0 th\u1eadm ch\u00ed gi\u1eefa c\u00e1c ch\u00e2u l\u1ee5c. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 \u0111a d\u1ea1ng v\u1ec1 m\u1eb7t h\u00e0ng tr\u00ean th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb, ph\u1ee5c v\u1ee5 nhi\u1ec1u nhu c\u1ea7u ph\u1ee9c t\u1ea1p h\u01a1n c\u1ee7a con ng\u01b0\u1eddi.<\/p>\n<p>Theo th\u1eddi gian, c\u00e1c \u0111\u1ecba \u0111i\u1ec3m mua b\u00e1n v\u00e0 trao \u0111\u1ed5i h\u00e0ng h\u00f3a c\u0169ng d\u1ea7n \u0111\u01b0\u1ee3c m\u1edf r\u1ed9ng c\u1ea3 v\u1ec1 quy m\u00f4 l\u1eabn h\u00ecnh th\u1ee9c. Ho\u1ea1t \u0111\u1ed9ng giao th\u01b0\u01a1ng ph\u00e1t tri\u1ec3n r\u1ed9ng r\u00e3i, h\u00ecnh th\u00e0nh m\u1ed9t h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb to\u00e0n c\u1ea7u, \u0111\u1eb7t n\u1ec1n m\u00f3ng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng m\u1ea1i, kinh doanh hi\u1ec7n \u0111\u1ea1i ng\u00e0y nay.<\/p>\n<h2><span id=\"3_Vai_Tro_Cua_Retail_La_Gi\"><strong>3. Vai Tr\u00f2 C\u1ee7a Retail L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n<p>Retail gi\u1eef m\u1ed9t vai tr\u00f2 thi\u1ebft y\u1ebfu trong c\u1ea3 n\u1ec1n kinh t\u1ebf l\u1eabn \u0111\u1eddi s\u1ed1ng x\u00e3 h\u1ed9i. C\u00f9ng kh\u00e1m ph\u00e1 nh\u1eefng vai tr\u00f2 quan tr\u1ecdng m\u00e0 l\u0129nh v\u1ef1c n\u00e0y mang l\u1ea1i:<\/p>\n<figure id=\"attachment_83967\" aria-describedby=\"caption-attachment-83967\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-83967 size-full\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/retail-store.jpg\" alt=\"retail store\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/retail-store.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/retail-store-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/retail-store-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/retail-store-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-83967\" class=\"wp-caption-text\"><center><em>Vai Tr\u00f2 C\u1ee7a Retail L\u00e0 G\u00ec?<\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"31_Moi_Lien_Ket_Giua_Nha_San_Xuat_Va_Nguoi_Tieu_Dung\"><strong>3.1 M\u1ed1i Li\u00ean K\u1ebft Gi\u1eefa Nh\u00e0 S\u1ea3n Xu\u1ea5t V\u00e0 Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng<\/strong><\/span><\/h3>\n<p>Retail l\u00e0 m\u1eaft x\u00edch quan tr\u1ecdng k\u1ebft n\u1ed1i nh\u00e0 s\u1ea3n xu\u1ea5t v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng. C\u00e1c nh\u00e0 b\u00e1n l\u1ebb nh\u1eadp h\u00e0ng t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t ho\u1eb7c qua nh\u00e0 ph\u00e2n ph\u1ed1i v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn, sau \u0111\u00f3 chia nh\u1ecf \u0111\u1ec3 cung c\u1ea5p \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo t\u1eebng nhu c\u1ea7u c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y gi\u00fap gi\u1ea3m \u00e1p l\u1ef1c cho nh\u00e0 s\u1ea3n xu\u1ea5t trong vi\u1ec7c ph\u1ea3i tr\u1ef1c ti\u1ebfp ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng l\u1ebb, \u0111\u1ed3ng th\u1eddi ti\u1ebft ki\u1ec7m chi ph\u00ed ph\u00e2n ph\u1ed1i.<\/p>\n<p>B\u00e1n l\u1ebb c\u0169ng t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i r\u1ed9ng kh\u1eafp, \u0111\u1ea3m b\u1ea3o ti\u1ebfp c\u1eadn ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf nhi\u1ec1u khu v\u1ef1c kh\u00e1c nhau. Ngo\u00e0i ra, th\u00f4ng qua b\u00e1n l\u1ebb, nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 th\u1ec3 linh ho\u1ea1t \u0111i\u1ec1u ch\u1ec9nh l\u01b0\u1ee3ng h\u00e0ng h\u00f3a cung \u1ee9ng theo nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng, gi\u00fap qu\u00e1 tr\u00ecnh kinh doanh hi\u1ec7u qu\u1ea3 h\u01a1n. Nh\u1edd \u0111\u00f3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm mua c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea7n thi\u1ebft m\u00e0 kh\u00f4ng ph\u1ea3i tr\u1ef1c ti\u1ebfp li\u00ean h\u1ec7 v\u1edbi nh\u00e0 s\u1ea3n xu\u1ea5t, \u0111\u1ed3ng th\u1eddi h\u01b0\u1edfng l\u1ee3i t\u1eeb s\u1ef1 \u0111a d\u1ea1ng trong c\u00e1c m\u1eb7t h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb.<\/p>\n<h3><span id=\"32_Tao_Viec_Lam_Va_Dong_Gop_Vao_GDP\"><strong>3.2 T\u1ea1o Vi\u1ec7c L\u00e0m V\u00e0 \u0110\u00f3ng G\u00f3p V\u00e0o GDP<\/strong><\/span><\/h3>\n<p>Ng\u00e0nh b\u00e1n l\u1ebb l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh t\u1ea1o ra s\u1ed1 l\u01b0\u1ee3ng vi\u1ec7c l\u00e0m l\u1edbn nh\u1ea5t cho n\u1ec1n kinh t\u1ebf. T\u1eeb c\u00e1c v\u1ecb tr\u00ed b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng, cho \u0111\u1ebfn nh\u1eefng c\u00f4ng vi\u1ec7c ph\u00eda sau nh\u01b0 qu\u1ea3n l\u00fd kho, nh\u00e2n vi\u00ean v\u1eadn chuy\u1ec3n, logistics, qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng, retail m\u1edf ra c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m \u0111a d\u1ea1ng cho h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi lao \u0111\u1ed9ng. V\u1edbi quy m\u00f4 ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng, c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb kh\u00f4ng ng\u1eebng tuy\u1ec3n d\u1ee5ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ec7 th\u1ed1ng kinh doanh.<\/p>\n<p>Ngo\u00e0i vi\u1ec7c t\u1ea1o ra c\u00f4ng \u0103n vi\u1ec7c l\u00e0m, retail c\u0169ng \u0111\u00f3ng g\u00f3p m\u1ed9t ph\u1ea7n quan tr\u1ecdng v\u00e0o GDP c\u1ee7a m\u1ed7i qu\u1ed1c gia. S\u1ef1 ti\u00eau th\u1ee5 h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 qua h\u1ec7 th\u1ed1ng b\u00e1n l\u1ebb gi\u00fap th\u00fac \u0111\u1ea9y c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh kh\u00e1c nh\u01b0 s\u1ea3n xu\u1ea5t, v\u1eadn t\u1ea3i, d\u1ecbch v\u1ee5, t\u1eeb \u0111\u00f3 k\u00edch th\u00edch s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u1ea3 n\u1ec1n kinh t\u1ebf.<\/p>\n<h3><span id=\"33_Thuc_Day_Su_Canh_Tranh_Va_Doi_Moi\"><strong>3.3 Th\u00fac \u0110\u1ea9y S\u1ef1 C\u1ea1nh Tranh V\u00e0 \u0110\u1ed5i M\u1edbi<\/strong><\/span><\/h3>\n<p>Ng\u00e0nh b\u00e1n l\u1ebb lu\u00f4n ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, \u0111i\u1ec1u \u0111\u00f3 bu\u1ed9c c\u00e1c doanh nghi\u1ec7p ph\u1ea3i kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng. \u00c1p l\u1ef1c t\u1eeb c\u1ea1nh tranh khi\u1ebfn c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ph\u1ea3i n\u1ed7 l\u1ef1c c\u1ea3i ti\u1ebfn m\u1ecdi m\u1eb7t, t\u1eeb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cho \u0111\u1ebfn quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng, nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ec3 thu h\u00fat, gi\u1eef ch\u00e2n ng\u01b0\u1eddi ti\u00eau d\u00f9ng, h\u1ecd kh\u00f4ng ch\u1ec9 ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i nh\u01b0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hay c\u00e1c ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n th\u00f4ng minh, m\u00e0 c\u00f2n s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u1edbn \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3.<\/p>\n<p>H\u01a1n n\u1eefa, s\u1ef1 c\u1ea1nh tranh n\u00e0y c\u0169ng t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho vi\u1ec7c xu\u1ea5t hi\u1ec7n nh\u1eefng m\u00f4 h\u00ecnh kinh doanh m\u1edbi m\u1ebb, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn v\u00e0 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u00e1 nh\u00e2n h\u00f3a cho t\u1eebng kh\u00e1ch h\u00e0ng.<\/p>\n<h2><span id=\"4_Mo_Hinh_Retail_Co_Ban\"><strong>4. M\u00f4 H\u00ecnh Retail C\u01a1 B\u1ea3n<\/strong><\/span><\/h2>\n<p>Tr\u00ean th\u1ef1c t\u1ebf, m\u1ed9t m\u00f4 h\u00ecnh retail s\u1ebd g\u1ed3m c\u00f3: Nh\u00e0 s\u1ea3n xu\u1ea5t \u2013 nh\u00e0 b\u00e1n l\u1ebb &#8211; ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>M\u00f4 h\u00ecnh b\u00e1n l\u1ebb ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t, nh\u00e0 b\u00e1n l\u1ebb v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u00e0 s\u1ea3n xu\u1ea5t c\u00f3 nhi\u1ec7m v\u1ee5 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00ednh l\u00e0 \u0111i\u1ec3m \u0111\u1ebfn cu\u1ed1i c\u00f9ng c\u1ee7a nh\u1eefng h\u00e0ng h\u00f3a n\u00e0y, n\u01a1i m\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n<p>C\u00e1c b\u00ean li\u00ean quan ho\u1ea1t \u0111\u1ed9ng nh\u01b0 nh\u1eefng trung gian, \u0111\u1ea3m nh\u1eadn vi\u1ec7c chuy\u1ec3n giao h\u00e0ng h\u00f3a t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c nh\u00e0 b\u00e1n l\u1ebb th\u01b0\u1eddng mua h\u00e0ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t, sau \u0111\u00f3 b\u00e1n l\u1ea1i v\u1edbi m\u1ee9c gi\u00e1 cao h\u01a1n \u0111\u1ec3 thu l\u1ee3i nhu\u1eadn.<\/p>\n<p>S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n kinh t\u1ebf to\u00e0n c\u1ea7u c\u00f9ng v\u1edbi s\u1ef1 tham gia \u0111a d\u1ea1ng c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb \u0111\u00e3 gi\u00fap h\u00e0ng h\u00f3a v\u01b0\u1ee3t qua bi\u00ean gi\u1edbi qu\u1ed1c gia, \u0111\u01b0a s\u1ea3n ph\u1ea9m t\u1eeb n\u01a1i s\u1ea3n xu\u1ea5t \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf nhi\u1ec1u qu\u1ed1c gia kh\u00e1c nhau. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 g\u00f3p ph\u1ea7n t\u1ea1o ra m\u00f4 h\u00ecnh b\u00e1n l\u1ebb v\u00e0 chu\u1ed7i cung \u1ee9ng r\u1ed9ng l\u1edbn, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi<\/p>\n<h2><span id=\"5_Cac_Loai_Retail_Pho_Bien_Tai_Viet_Nam\"><strong>5. C\u00e1c Lo\u1ea1i Retail Ph\u1ed5 Bi\u1ebfn T\u1ea1i Vi\u1ec7t Nam<\/strong><\/span><\/h2>\n<p>C\u0103n c\u1ee9 v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m ti\u00eau ch\u00ed kinh doanh m\u00e0 s\u1ebd h\u00ecnh th\u00e0nh nhi\u1ec1u lo\u1ea1i retail. D\u01b0\u1edbi \u0111\u00e2y JobsGO s\u1ebd c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 retail ph\u1ed5 bi\u1ebfn \u1edf n\u01b0\u1edbc ta.<\/p>\n<h3><span id=\"51_Phan_Loai_Theo_Tieu_Chi_Dich_Vu_Di_Kem\"><strong>5.1 Ph\u00e2n Lo\u1ea1i Theo Ti\u00eau Ch\u00ed D\u1ecbch V\u1ee5 \u0110i K\u00e8m<\/strong><\/span><\/h3>\n<p>Th\u00f4ng th\u01b0\u1eddng kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 quy\u1ebft \u0111\u1ecbnh nhanh h\u01a1n n\u1ebfu t\u1ea1i n\u01a1i b\u00e1n c\u00f3 cung c\u1ea5p m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd h\u00e0i l\u00f2ng, tho\u1ea3i m\u00e1i. C\u00f3 3 lo\u1ea1i <strong>retail store<\/strong>:<\/p>\n<h4><span id=\"511_Cua_Hang_Tu_Phuc_Vu\"><strong>5.1.1 C\u1eeda H\u00e0ng T\u1ef1 Ph\u1ee5c V\u1ee5<\/strong><\/span><\/h4>\n<p>\u0110\u00e2y l\u00e0 d\u1ea1ng c\u1eeda h\u00e0ng m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ef1 do ch\u1ecdn l\u1ef1a s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb nh\u00e2n vi\u00ean. C\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u00e0 si\u00eau th\u1ecb l\u00e0 v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u cho m\u00f4 h\u00ecnh n\u00e0y. T\u1ea1i \u0111\u00e2y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng di chuy\u1ec3n trong kh\u00f4ng gian mua s\u1eafm, t\u00ecm ki\u1ebfm h\u00e0ng h\u00f3a m\u00ecnh c\u1ea7n, ch\u1ec9 c\u1ea7n ra qu\u1ea7y \u0111\u1ec3 thanh to\u00e1n sau khi \u0111\u00e3 ch\u1ecdn \u0111\u1ee7 s\u1ea3n ph\u1ea9m.<\/p>\n<h4><span id=\"512_Cua_Hang_Dich_Vu_Ho_Tro\"><strong>5.1.2 C\u1eeda H\u00e0ng D\u1ecbch V\u1ee5 H\u1ed7 Tr\u1ee3<\/strong><\/span><\/h4>\n<p>C\u1eeda h\u00e0ng b\u00e1n l\u1ebb d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 th\u01b0\u1eddng th\u1ea5y nh\u1ea5t l\u00e0 c\u00e1c c\u1eeda h\u00e0ng kinh doanh thi\u1ebft b\u1ecb \u0111i\u1ec7n m\u00e1y, gia d\u1ee5ng ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m y\u00eau c\u1ea7u h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng nh\u01b0 \u0110i\u1ec7n m\u00e1y Xanh, Th\u1ebf Gi\u1edbi Di \u0110\u1ed9ng,&#8230; T\u1ea1i \u0111\u00e2y, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin \u0111\u1ec3 ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 t\u00ednh n\u0103ng v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n<h4><span id=\"513_Cua_Hang_Dich_Vu_Cao_Cap\"><strong>5.1.3 C\u1eeda H\u00e0ng D\u1ecbch V\u1ee5 Cao C\u1ea5p<\/strong><\/span><\/h4>\n<p>C\u1eeda h\u00e0ng d\u1ecbch v\u1ee5 cao c\u1ea5p l\u00e0 n\u01a1i chuy\u00ean cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn, h\u00e0ng xa x\u1ec9 ho\u1eb7c nh\u1eefng m\u1eb7t h\u00e0ng c\u00f3 s\u1ed1 l\u01b0\u1ee3ng h\u1ea1n ch\u1ebf, nh\u01b0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang n\u1ed5i ti\u1ebfng qu\u1ed1c t\u1ebf ho\u1eb7c c\u00e1c showroom \u00f4 t\u00f4 sang tr\u1ecdng. Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c h\u01b0\u1edfng d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c v\u00e0 h\u1ed7 tr\u1ee3 h\u1eadu m\u00e3i t\u1ed1t nh\u1ea5t. \u0110i\u1ec1u n\u00e0y c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a h\u1ecd. C\u00e1c c\u1eeda h\u00e0ng n\u00e0y th\u01b0\u1eddng nh\u1eafm \u0111\u1ebfn m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3, do \u0111\u00f3, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ed5 th\u00f4ng c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c ti\u1ebfp c\u1eadn, tr\u1ea3i nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m n\u00e0y.<\/p>\n<p><strong>Xem th\u00eam: M\u00f4 h\u00ecnh<\/strong> <a href=\"https:\/\/jobsgo.vn\/blog\/b2b-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>B2B l\u00e0 g\u00ec<\/strong><\/a><strong>? Thu\u1eadn l\u1ee3i, kh\u00f3 kh\u0103n v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/strong><\/p>\n<h3><span id=\"52_Phan_Loai_Theo_Tieu_Chi_Dong_San_Pham\"><strong>5.2 Ph\u00e2n Lo\u1ea1i Theo Ti\u00eau Ch\u00ed D\u00f2ng S\u1ea3n Ph\u1ea9m<\/strong><\/span><\/h3>\n<p>Vi\u1ec7c ph\u00e2n lo\u1ea1i c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb theo ti\u00eau ch\u00ed d\u00f2ng s\u1ea3n ph\u1ea9m gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm v\u00e0 ti\u1ebfp c\u1eadn c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd c\u1ea7n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i c\u1eeda h\u00e0ng ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam:<\/p>\n<figure id=\"attachment_83964\" aria-describedby=\"caption-attachment-83964\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-83964 size-full\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/cac-loai-hinh-retail-pho-hien-hien-nay.jpg\" alt=\"c\u00e1c lo\u1ea1i h\u00ecnh retail ph\u1ed5 hi\u1ebfn hi\u1ec7n nay\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/cac-loai-hinh-retail-pho-hien-hien-nay.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/cac-loai-hinh-retail-pho-hien-hien-nay-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/cac-loai-hinh-retail-pho-hien-hien-nay-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/cac-loai-hinh-retail-pho-hien-hien-nay-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-83964\" class=\"wp-caption-text\"><center><em>C\u00e1c Lo\u1ea1i Retail Ph\u1ed5 Bi\u1ebfn T\u1ea1i Vi\u1ec7t Nam<\/em><\/center><\/figcaption><\/figure>\n<h4><span id=\"521_Cua_Hang_Chuyen_Dung_Specialty_Store\"><strong>5.2.1 C\u1eeda H\u00e0ng Chuy\u00ean D\u1ee5ng (Specialty Store)<\/strong><\/span><\/h4>\n<p>C\u1eeda h\u00e0ng chuy\u00ean d\u1ee5ng l\u00e0 nh\u1eefng c\u1eeda h\u00e0ng t\u1eadp trung v\u00e0o m\u1ed9t l\u0129nh v\u1ef1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3, nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh. Nh\u1eefng c\u1eeda h\u00e0ng n\u00e0y b\u00e1n s\u1ea3n ph\u1ea9m, cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh l\u1ef1a ch\u1ecdn.<\/p>\n<p>V\u00ed d\u1ee5, c\u1eeda h\u00e0ng th\u1ec3 thao c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c m\u1eb7t h\u00e0ng li\u00ean quan \u0111\u1ebfn th\u1ec3 thao, bao g\u1ed3m qu\u1ea7n \u00e1o, gi\u00e0y d\u00e9p, d\u1ee5ng c\u1ee5 th\u1ec3 thao v\u00e0 ph\u1ee5 ki\u1ec7n. Nh\u00e2n vi\u00ean t\u1ea1i \u0111\u00e2y th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m, hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m, gi\u00fap kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c nh\u1eefng m\u1eb7t h\u00e0ng ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u0169ng nh\u01b0 s\u1edf th\u00edch c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd.<\/p>\n<p>C\u1eeda h\u00e0ng chuy\u00ean d\u1ee5ng th\u01b0\u1eddng c\u00f3 kh\u00f4ng gian b\u00e0i tr\u00ed h\u1ee3p l\u00fd, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra m\u1ed9t kh\u00f4ng gian th\u00e2n thi\u1ec7n, d\u1ec5 ti\u1ebfp c\u1eadn. S\u1ef1 t\u1eadp trung v\u00e0o m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 gi\u00fap nh\u1eefng c\u1eeda h\u00e0ng n\u00e0y x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c uy t\u00edn, l\u00f2ng tin t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng trung th\u00e0nh, \u1ed5n \u0111\u1ecbnh.<\/p>\n<h4><span id=\"522_Cua_Hang_Tap_Hoa_Department_Store\"><strong>5.2.2 C\u1eeda H\u00e0ng T\u1ea1p H\u00f3a (Department Store)<\/strong><\/span><\/h4>\n<p>C\u1eeda h\u00e0ng t\u1ea1p h\u00f3a l\u00e0 nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m mua s\u1eafm ph\u1ed5 bi\u1ebfn, n\u01a1i cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 nhu c\u1ea7u h\u00e0ng ng\u00e0y c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y m\u1ecdi th\u1ee9 t\u1eeb th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng, s\u1ea3n ph\u1ea9m v\u1ec7 sinh \u0111\u1ebfn c\u00e1c v\u1eadt d\u1ee5ng gia \u0111\u00ecnh.<\/p>\n<p>Nh\u1eefng c\u1eeda h\u00e0ng n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 mang l\u1ea1i s\u1ef1 thu\u1eadn ti\u1ec7n, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm, l\u1ef1a ch\u1ecdn h\u00e0ng h\u00f3a c\u1ea7n thi\u1ebft. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb n\u00e0y nh\u01b0 B\u00e1ch H\u00f3a Xanh c\u00f9ng v\u1edbi nhi\u1ec1u c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a t\u01b0 nh\u00e2n kh\u00e1c, \u0111\u00e1p \u1ee9ng \u0111a d\u1ea1ng s\u1edf th\u00edch, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng nh\u01b0 \u0111\u00f3ng g\u00f3p v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n kinh t\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n<h4><span id=\"523_Sieu_Thi\"><strong>5.2.3 Si\u00eau Th\u1ecb<\/strong><\/span><\/h4>\n<p>Si\u00eau th\u1ecb (Supermarket) l\u00e0 nh\u1eefng c\u1eeda h\u00e0ng l\u1edbn v\u1edbi m\u1ed9t l\u01b0\u1ee3ng h\u00e0ng h\u00f3a phong ph\u00fa v\u00e0 \u0111a d\u1ea1ng, ph\u1ee5c v\u1ee5 nhi\u1ec1u nhu c\u1ea7u kh\u00e1c nhau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb mua s\u1eafm h\u00e0ng ng\u00e0y cho \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0m \u0111\u1eb9p, th\u1ef1c ph\u1ea9m d\u00f9ng trong nh\u00e0 h\u00e0ng. Kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 n\u01a1i mua s\u1eafm, si\u00eau th\u1ecb c\u00f2n mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m mua s\u1eafm ti\u1ec7n l\u1ee3i v\u1edbi nhi\u1ec1u d\u1ecbch v\u1ee5 \u0111i k\u00e8m, nh\u01b0 khu v\u1ef1c th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 giao h\u00e0ng t\u1eadn nh\u00e0 c\u00f9ng nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn.<\/p>\n<p>\u0110i\u1ec3n h\u00ecnh cho lo\u1ea1i h\u00ecnh n\u00e0y l\u00e0 c\u00e1c chu\u1ed7i si\u00eau th\u1ecb n\u1ed5i ti\u1ebfng nh\u01b0 Emart v\u00e0 Lotte Mart, n\u1ed5i b\u1eadt v\u1edbi kh\u00f4ng gian r\u1ed9ng r\u00e3i, d\u1ec5 d\u00e0ng cho kh\u00e1ch h\u00e0ng di chuy\u1ec3n, t\u00ecm ki\u1ebfm h\u00e0ng h\u00f3a. S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a nh\u1eefng si\u00eau th\u1ecb gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebft ki\u1ec7m th\u1eddi gian m\u00e0 c\u00f2n t\u1ea1o ra c\u01a1 h\u1ed9i cho h\u1ecd tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111a d\u1ea1ng h\u01a1n.<\/p>\n<h4><span id=\"524_Cua_Hang_Tien_Loi\"><strong>5.2.4 C\u1eeda H\u00e0ng Ti\u1ec7n L\u1ee3i<\/strong><\/span><\/h4>\n<p>C\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i (Convenience Store) l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i, k\u1ebft h\u1ee3p gi\u1eefa c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 cung c\u1ea5p th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn s\u1eb5n, nh\u1eb1m ph\u1ee5c v\u1ee5 nhu c\u1ea7u \u0103n u\u1ed1ng nhanh ch\u00f3ng, ti\u1ec7n l\u1ee3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Nh\u1eefng c\u1eeda h\u00e0ng n\u00e0y th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng 24\/7, mang \u0111\u1ebfn s\u1ef1 linh ho\u1ea1t t\u1ed1i \u0111a cho kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t v\u00e0o nh\u1eefng gi\u1edd cao \u0111i\u1ec3m ho\u1eb7c ngo\u00e0i gi\u1edd l\u00e0m vi\u1ec7c.<\/p>\n<p>\u1ede \u0111\u00e2y, kh\u00e1ch h\u00e0ng mua s\u1eafm \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m, t\u1eeb th\u1ef1c ph\u1ea9m kh\u00f4, \u0111\u1ed3 u\u1ed1ng \u0111\u1ebfn c\u00e1c m\u00f3n \u0103n \u0111\u00e3 \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb s\u1eb5n, l\u00fd t\u01b0\u1edfng cho nh\u1eefng b\u1eefa \u0103n nhanh. Nh\u1eefng chu\u1ed7i c\u1eeda h\u00e0ng n\u1ed5i ti\u1ebfng nh\u01b0 Circle K, Ministop v\u00e0 FamilyMart \u0111\u00e3 nhanh ch\u00f3ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u01b0a chu\u1ed9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1edd v\u00e0o s\u1ef1 phong ph\u00fa trong l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, kh\u00f4ng gian mua s\u1eafm th\u00e2n thi\u1ec7n. M\u00f4 h\u00ecnh n\u00e0y gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian cho kh\u00e1ch h\u00e0ng, mang \u0111\u1ebfn m\u1ed9t tr\u1ea3i nghi\u1ec7m mua s\u1eafm tho\u1ea3i m\u00e1i, nhanh ch\u00f3ng.<\/p>\n<h4><span id=\"525_Cua_Hang_Superstore\"><strong>5.2.5 C\u1eeda H\u00e0ng Superstore<\/strong><\/span><\/h4>\n<p>C\u1eeda h\u00e0ng Superstore l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh b\u00e1n l\u1ebb l\u1edbn, n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y m\u1ed9t lo\u1ea1t s\u1ea3n ph\u1ea9m phong ph\u00fa v\u1edbi nhi\u1ec1u m\u1ee9c gi\u00e1 kh\u00e1c nhau. C\u1eeda h\u00e0ng n\u00e0y c\u00f3 c\u00e1c m\u1eb7t h\u00e0ng th\u01b0\u1eddng xuy\u00ean c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn, t\u1eeb th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng, \u0111\u1ed3 ti\u00eau d\u00f9ng h\u00e0ng ng\u00e0y cho \u0111\u1ebfn \u0111\u1ed3 \u0111i\u1ec7n t\u1eed, qu\u1ea7n \u00e1o, nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c. Superstore kh\u00f4ng t\u1eadp trung v\u00e0o m\u1ed7i vi\u1ec7c b\u00e1n l\u1ebb m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u00fa v\u1ecb v\u1edbi c\u00e1c khu v\u1ef1c tr\u01b0ng b\u00e0y b\u1eaft m\u1eaft, c\u00e1c b\u1ea3ng th\u00f4ng tin r\u00f5 r\u00e0ng, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng theo d\u00f5i c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t.<\/p>\n<h3><span id=\"53_Phan_Loai_Theo_Tieu_Chi_Gia_Ca\"><strong>5.3 Ph\u00e2n Lo\u1ea1i Theo Ti\u00eau Ch\u00ed Gi\u00e1 C\u1ea3<\/strong><\/span><\/h3>\n<p>Gi\u00e1 c\u1ea3 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u0111\u1ecbnh h\u01b0\u1edbng, chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a c\u1eeda h\u00e0ng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi mua. Ti\u00eau ch\u00ed n\u00e0y c\u00f3 th\u1ec3 ph\u00e2n chia th\u00e0nh 2 lo\u1ea1i nh\u01b0 sau:<\/p>\n<h4><span id=\"531_Cua_Hang_Khuyen_Mai\"><strong>5.3.1 C\u1eeda H\u00e0ng Khuy\u1ebfn M\u00e3i<\/strong><\/span><\/h4>\n<p>C\u1eeda h\u00e0ng khuy\u1ebfn m\u00e3i (Discount Store) l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh b\u00e1n l\u1ebb ph\u1ed5 bi\u1ebfn t\u1ea1i nhi\u1ec1u qu\u1ed1c gia, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf n\u01b0\u1edbc ngo\u00e0i. C\u00e1c c\u1eeda h\u00e0ng n\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee9c gi\u00e1 gi\u1ea3m s\u00e2u ho\u1eb7c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i l\u1edbn. Tuy nhi\u00ean, \u0111\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng \u01b0u \u0111\u00e3i n\u00e0y, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng ph\u1ea3i mua h\u00e0ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng l\u1edbn h\u01a1n so v\u1edbi khi mua t\u1ea1i si\u00eau th\u1ecb hay c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a.<\/p>\n<p>M\u00f4 h\u00ecnh c\u1eeda h\u00e0ng khuy\u1ebfn m\u00e3i th\u01b0\u1eddng c\u00f3 kho h\u00e0ng r\u1ed9ng r\u00e3i, cho ph\u00e9p tr\u1eef l\u01b0\u1ee3ng h\u00e0ng h\u00f3a l\u1edbn \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1edd v\u00e0o vi\u1ec7c gi\u1ea3m gi\u00e1 h\u00e0ng h\u00f3a v\u00e0 cam k\u1ebft mang l\u1ea1i s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi gi\u00e1 th\u00e0nh h\u1ee3p l\u00fd, c\u1eeda h\u00e0ng khuy\u1ebfn m\u00e3i thu h\u00fat \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed9t trong nh\u1eefng \u0111\u1ea1i di\u1ec7n n\u1ed5i b\u1eadt cho m\u00f4 h\u00ecnh n\u00e0y ch\u00ednh l\u00e0 Walmart, n\u1ed5i ti\u1ebfng v\u1edbi h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng r\u1ed9ng kh\u1eafp, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111a d\u1ea1ng, mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nhi\u1ec1u l\u1ef1a ch\u1ecdn c\u0169ng nh\u01b0 tr\u1ea3i nghi\u1ec7m mua s\u1eafm ti\u1ebft ki\u1ec7m.<\/p>\n<h4><span id=\"532_Cua_Hang_Cao_Cap\"><strong>5.3.2 C\u1eeda H\u00e0ng Cao C\u1ea5p<\/strong><\/span><\/h4>\n<p>C\u1eeda h\u00e0ng cao c\u1ea5p (Premium Store) l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh b\u00e1n l\u1ebb ph\u1ee5c v\u1ee5 cho nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh t\u1ed1t, s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 m\u1ed9t kho\u1ea3n l\u1edbn cho nh\u1eefng s\u1ea3n ph\u1ea9m sang tr\u1ecdng. Trong c\u00e1c c\u1eeda h\u00e0ng cao c\u1ea5p n\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 c\u01a1 h\u1ed9i s\u1edf h\u1eefu c\u00e1c m\u1eb7t h\u00e0ng \u0111\u1ebfn t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u, n\u1ed5i b\u1eadt v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng tuy\u1ec7t h\u1ea3o v\u00e0 thi\u1ebft k\u1ebf tinh t\u1ebf.<\/p>\n<p>Kh\u00e1ch h\u00e0ng khi \u0111\u1ebfn nh\u1eefng c\u1eeda h\u00e0ng n\u00e0y kh\u00f4ng ph\u1ea3i ch\u1ec9 \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n mong \u0111\u1ee3i m\u1ed9t tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 ho\u00e0n h\u1ea3o. Vi\u1ec7c \u0111\u00f3 bao g\u1ed3m s\u1ef1 ch\u0103m s\u00f3c t\u1eadn t\u00ecnh, ch\u00ednh s\u00e1ch b\u1ea3o tr\u00ec, b\u1ea3o h\u00e0nh r\u00f5 r\u00e0ng, c\u00f9ng v\u1edbi d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng chu \u0111\u00e1o. Nh\u1eefng c\u00e1i t\u00ean ti\u00eau bi\u1ec3u trong ph\u00e2n kh\u00fac n\u00e0y c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 showroom Mercedes, n\u01a1i cung c\u1ea5p nh\u1eefng chi\u1ebfc xe sang tr\u1ecdng, \u0111\u1eb3ng c\u1ea5p v\u00e0 c\u1eeda h\u00e0ng Supreme, n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang \u0111\u1ed9c \u0111\u00e1o, gi\u1edbi h\u1ea1n. Nh\u1eefng c\u1eeda h\u00e0ng cao c\u1ea5p l\u00e0 n\u01a1i mua s\u1eafm, bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a phong c\u00e1ch s\u1ed1ng, s\u1ef1 sang tr\u1ecdng m\u00e0 kh\u00e1ch h\u00e0ng h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n<p><strong>Xem th\u00eam: 9 b\u01b0\u1edbc<\/strong> <a href=\"https:\/\/jobsgo.vn\/blog\/xay-dung-chien-luoc-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing<\/strong><\/a><strong> hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/strong><\/p>\n<h3><span id=\"54_Phan_Loai_Theo_Tieu_Chi_Quyen_So_Huu\"><strong>5.4 Ph\u00e2n Lo\u1ea1i Theo Ti\u00eau Ch\u00ed Quy\u1ec1n S\u1edf H\u1eefu<\/strong><\/span><\/h3>\n<p>C\u00e1ch ph\u00e2n lo\u1ea1i retail theo ti\u00eau ch\u00ed quy\u1ec1n s\u1edf h\u1eefu t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng s\u1edf h\u1eefu c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb. M\u1ed7i lo\u1ea1i h\u00ecnh s\u1edf h\u1eefu s\u1ebd c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m, ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau, t\u1eeb c\u00e1c c\u1eeda h\u00e0ng t\u01b0 nh\u00e2n \u0111\u1ed9c l\u1eadp, chu\u1ed7i c\u1eeda h\u00e0ng l\u1edbn do doanh nghi\u1ec7p qu\u1ea3n l\u00fd, \u0111\u1ebfn m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n v\u00e0 \u0111\u1ea1i l\u00fd.<\/p>\n<h4><span id=\"541_Cua_Hang_Tu_Nhan_Ca_The_Doc_Lap\"><strong>5.4.1 C\u1eeda H\u00e0ng T\u01b0 Nh\u00e2n, C\u00e1 Th\u1ec3 \u0110\u1ed9c L\u1eadp<\/strong><\/span><\/h4>\n<p>C\u1eeda h\u00e0ng t\u01b0 nh\u00e2n v\u00e0 c\u00e1 th\u1ec3 \u0111\u1ed9c l\u1eadp l\u00e0 nh\u1eefng <strong><a href=\"https:\/\/jobsgo.vn\/blog\/mo-hinh-kinh-doanh-la-gi\/\">m\u00f4 h\u00ecnh kinh doanh<\/a><\/strong> nh\u1ecf, kh\u00f4ng thu\u1ed9c chu\u1ed7i l\u1edbn, bao g\u1ed3m c\u00e1c c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a, ti\u1ec3u th\u01b0\u01a1ng t\u1ea1i ch\u1ee3, xe h\u00e0ng rong. Nh\u1eefng c\u1eeda h\u00e0ng n\u00e0y cung c\u1ea5p \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu nh\u01b0 th\u1ef1c ph\u1ea9m, \u0111\u1ed3 d\u00f9ng gia \u0111\u00ecnh v\u00e0 m\u00f3n \u0103n nhanh, ph\u1ee5c v\u1ee5 nhu c\u1ea7u mua s\u1eafm h\u00e0ng ng\u00e0y c\u1ee7a c\u1ed9ng \u0111\u1ed3ng. H\u1ecd th\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng g\u1ea7n g\u0169i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1ea1o ra s\u1ef1 thu\u1eadn ti\u1ec7n c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 g\u1eafn b\u00f3, \u0111\u1ed3ng th\u1eddi \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c v\u00e0o n\u1ec1n kinh t\u1ebf \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n<h4><span id=\"542_Chuoi_Cua_Hang_Doanh_Nghiep_Ban_Le\"><strong>5.4.2 Chu\u1ed7i C\u1eeda H\u00e0ng Doanh Nghi\u1ec7p B\u00e1n L\u1ebb<\/strong><\/span><\/h4>\n<p>Kh\u00e1c v\u1edbi c\u00e1c c\u1eeda h\u00e0ng t\u01b0 nh\u00e2n, chu\u1ed7i c\u1eeda h\u00e0ng doanh nghi\u1ec7p b\u00e1n l\u1ebb \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd v\u00e0 v\u1eadn h\u00e0nh b\u1edfi nh\u1eefng t\u1ed5 ch\u1ee9c c\u00f3 t\u01b0 c\u00e1ch ph\u00e1p l\u00fd. M\u00f4 h\u00ecnh n\u00e0y c\u00f3 quy m\u00f4 l\u1edbn h\u01a1n h\u1eb3n, v\u1edbi h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng tr\u1ea3i r\u1ed9ng, cho ph\u00e9p cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Nh\u1eefng chu\u1ed7i c\u1eeda h\u00e0ng doanh nghi\u1ec7p b\u00e1n l\u1ebb kh\u00f4ng nh\u1eefng cung c\u1ea5p \u0111a d\u1ea1ng h\u00e0ng h\u00f3a m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1eefng m\u1ea1nh, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft, tin t\u01b0\u1edfng. V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho m\u00f4 h\u00ecnh n\u00e0y c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn chu\u1ed7i c\u1eeda h\u00e0ng d\u1ecbch v\u1ee5 vi\u1ec5n th\u00f4ng Mobifone, chu\u1ed7i c\u1eeda h\u00e0ng \u0111i\u1ec7n m\u00e1y \u0110i\u1ec7n M\u00e1y Xanh, n\u1ed5i b\u1eadt v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1eadn t\u00e2m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h4><span id=\"543_Nhuong_Quyen_Thuong_Mai\"><strong>5.4.3 Nh\u01b0\u1ee3ng Quy\u1ec1n Th\u01b0\u01a1ng M\u1ea1i<\/strong><\/span><\/h4>\n<p>Nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i l\u00e0 h\u00ecnh th\u1ee9c kinh doanh trong \u0111\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u (b\u00ean nh\u01b0\u1ee3ng quy\u1ec1n) cho ph\u00e9p m\u1ed9t c\u00e1 nh\u00e2n ho\u1eb7c t\u1ed5 ch\u1ee9c kh\u00e1c (b\u00ean nh\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n) s\u1eed d\u1ee5ng t\u00ean th\u01b0\u01a1ng hi\u1ec7u, m\u00f4 h\u00ecnh kinh doanh v\u00e0 quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y, c\u1ea3 hai b\u00ean c\u1ea7n tu\u00e2n th\u1ee7 c\u00e1c \u0111i\u1ec1u kho\u1ea3n, \u0111i\u1ec1u ki\u1ec7n \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t trong h\u1ee3p \u0111\u1ed3ng nh\u01b0\u1ee3ng quy\u1ec1n. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c b\u00ean nh\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1c quy \u0111\u1ecbnh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, ti\u00eau chu\u1ea9n d\u1ecbch v\u1ee5, quy tr\u00ecnh v\u1eadn h\u00e0nh m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 thi\u1ebft l\u1eadp.<\/p>\n<h4><span id=\"544_Dai_Ly\"><strong>5.4.4 \u0110\u1ea1i L\u00fd<\/strong><\/span><\/h4>\n<p>H\u1ecd ch\u00ednh l\u00e0 c\u00e1c c\u00e1 nh\u00e2n ho\u1eb7c t\u1ed5 ch\u1ee9c \u0111\u01b0\u1ee3c \u1ee7y quy\u1ec1n \u0111\u1ec3 \u0111\u1ea1i di\u1ec7n cho doanh nghi\u1ec7p trong vi\u1ec7c b\u00e1n h\u00e0ng v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m. Kh\u00e1c v\u1edbi m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i, \u0111\u1ea1i l\u00fd kh\u00f4ng s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u m\u00e0 ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t trung gian gi\u1eefa nh\u00e0 s\u1ea3n xu\u1ea5t, ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00f4ng vi\u1ec7c c\u1ee7a \u0111\u1ea1i l\u00fd l\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng, gi\u00fap s\u1ea3n ph\u1ea9m ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<p>Khi b\u00e1n h\u00e0ng, \u0111\u1ea1i l\u00fd nh\u1eadn \u0111\u01b0\u1ee3c th\u00f9 lao t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t d\u01b0\u1edbi d\u1ea1ng hoa h\u1ed3ng ho\u1eb7c ph\u00ed d\u1ecbch v\u1ee5, t\u00f9y thu\u1ed9c v\u00e0o th\u1ecfa thu\u1eadn gi\u1eefa hai b\u00ean. Ch\u1eb3ng h\u1ea1n, c\u00e1c \u0111\u1ea1i l\u00fd v\u00e9 m\u00e1y bay c\u1ee7a Vietnam Airlines, n\u01a1i \u0111\u1ea1i l\u00fd cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1eb7t ch\u1ed7 v\u00e0 b\u00e1n v\u00e9 cho kh\u00e1ch h\u00e0ng, ho\u1eb7c c\u00e1c \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i xe g\u1eafn m\u00e1y Honda, ch\u1ecbu tr\u00e1ch nhi\u1ec7m gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh mua s\u1eafm.<\/p>\n<h4><span id=\"545_Tiep_Thi_Tren_Mang\"><strong>5.4.5 Ti\u1ebfp Th\u1ecb Tr\u00ean M\u1ea1ng<\/strong><\/span><\/h4>\n<p>Ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng l\u00e0 ph\u01b0\u01a1ng th\u1ee9c doanh nghi\u1ec7p s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i, email, c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3. Nh\u1edd s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1eddi k\u1ef3 c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0, h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb n\u00e0y gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng to\u00e0n c\u1ea7u c\u0169ng nh\u01b0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng, t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, ti\u1ebfp th\u1ecb n\u1ed9i dung v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp tr\u00ean c\u00e1c k\u00eanh s\u1ed1.<\/p>\n<h3><span id=\"55_Phan_Loai_Theo_Tieu_Chi_Phuong_Thuc_Tuong_Tac\"><strong>5.5 Ph\u00e2n Lo\u1ea1i Theo Ti\u00eau Ch\u00ed Ph\u01b0\u01a1ng Th\u1ee9c T\u01b0\u01a1ng T\u00e1c<\/strong><\/span><\/h3>\n<p>Khi ph\u00e2n lo\u1ea1i theo ph\u01b0\u01a1ng th\u1ee9c t\u01b0\u01a1ng t\u00e1c, c\u00e1c h\u00ecnh th\u1ee9c b\u00e1n l\u1ebb s\u1ebd \u0111\u01b0\u1ee3c chia th\u00e0nh ba nh\u00f3m ch\u00ednh, d\u1ef1a tr\u00ean c\u00e1ch th\u1ee9c m\u00e0 kh\u00e1ch h\u00e0ng v\u00e0 c\u1eeda h\u00e0ng t\u01b0\u01a1ng t\u00e1c trong qu\u00e1 tr\u00ecnh mua s\u1eafm. M\u1ed7i h\u00ecnh th\u1ee9c \u0111\u1ec1u c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1c nhau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng nh\u01b0 xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a th\u1ecb tr\u01b0\u1eddng hi\u1ec7n \u0111\u1ea1i.<\/p>\n<h4><span id=\"551_Cua_Hang_Offline\"><strong>5.5.1 C\u1eeda H\u00e0ng Offline<\/strong><\/span><\/h4>\n<p>C\u1eeda h\u00e0ng offline, hay c\u00f2n g\u1ecdi l\u00e0 c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, l\u00e0 h\u00ecnh th\u1ee9c b\u00e1n l\u1ebb di\u1ec5n ra t\u1ea1i m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m th\u1ef1c t\u1ebf, n\u01a1i kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u1ebfn tr\u1ef1c ti\u1ebfp \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m v\u00e0 mua s\u1eafm. M\u00f4 h\u00ecnh n\u00e0y mang l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi s\u1ea3n ph\u1ea9m, gi\u00fap h\u1ecd c\u1ea3m nh\u1eadn ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a h\u00e0ng h\u00f3a tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua.<\/p>\n<p>C\u1eeda h\u00e0ng offline 100%, qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u1ef1c ti\u1ebfp b\u1edfi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng. H\u1ecd cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft, h\u01b0\u1edbng d\u1eabn, t\u01b0 v\u1ea5n v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 gi\u00fap kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a m\u00ecnh. Sau khi ho\u00e0n t\u1ea5t giao d\u1ecbch, h\u00e0ng h\u00f3a s\u1ebd \u0111\u01b0\u1ee3c giao ngay t\u1ea1i ch\u1ed7, mang l\u1ea1i s\u1ef1 ti\u1ec7n l\u1ee3i, nhanh ch\u00f3ng cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h4><span id=\"552_Cua_Hang_Online\"><strong>5.5.2 C\u1eeda H\u00e0ng Online<\/strong><\/span><\/h4>\n<p>V\u1edbi ph\u01b0\u01a1ng th\u1ee9c n\u00e0y s\u1ebd cho ph\u00e9p c\u1eeda h\u00e0ng kinh doanh kh\u00f4ng c\u1ea7n c\u00f3 \u0111\u1ecba \u0111i\u1ec3m b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp. Thay v\u00e0o \u0111\u00f3, h\u1ecd s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn nh\u01b0 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, website ri\u00eang v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p>M\u00f4 h\u00ecnh n\u00e0y mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch, bao g\u1ed3m kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi n\u01a1i v\u00e0 m\u1ecdi l\u00fac, gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng m\u00e0 kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi \u0111\u1ecba l\u00fd. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm, so s\u00e1nh, \u0111\u1eb7t h\u00e0ng ch\u1ec9 v\u1edbi v\u00e0i c\u00fa nh\u1ea5p chu\u1ed9t, t\u1eeb \u0111\u00f3 ti\u1ebft ki\u1ec7m th\u1eddi gian, c\u00f4ng s\u1ee9c.<\/p>\n<h4><span id=\"553_Cua_Hang_Ket_Hop\"><strong>5.5.3 C\u1eeda H\u00e0ng K\u1ebft H\u1ee3p<\/strong><\/span><\/h4>\n<p>C\u1eeda h\u00e0ng k\u1ebft h\u1ee3p l\u00e0 m\u00f4 h\u00ecnh kinh doanh t\u00edch h\u1ee3p gi\u1eefa h\u00ecnh th\u1ee9c b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng (offline) v\u00e0 tr\u1ef1c tuy\u1ebfn (online), cho ph\u00e9p doanh nghi\u1ec7p khai th\u00e1c t\u1ed1i \u0111a c\u00e1c l\u1ee3i th\u1ebf c\u1ee7a c\u1ea3 hai ph\u01b0\u01a1ng th\u1ee9c. Thay v\u00ec ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t kh\u00f4ng gian duy nh\u1ea5t, doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1edf c\u1eeda h\u00e0ng v\u1eadt l\u00fd \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp, \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n k\u00eanh b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ti\u1ebfp c\u1eadn, ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng \u1edf xa.<\/p>\n<p>Vi\u1ec7c \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng k\u1ebft h\u1ee3p gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ch\u1ecdn l\u1ef1a gi\u1eefa vi\u1ec7c \u0111\u1ebfn c\u1eeda h\u00e0ng \u0111\u1ec3 xem, th\u1eed s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111\u1eb7t h\u00e0ng tr\u1ef1c tuy\u1ebfn v\u00e0 nh\u1eadn h\u00e0ng t\u1ea1i nh\u00e0 ho\u1eb7c t\u1ea1i c\u1eeda h\u00e0ng. \u0110i\u1ec1u \u0111\u00f3 t\u1ea1o ra s\u1ef1 linh ho\u1ea1t cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gia t\u0103ng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng cho doanh nghi\u1ec7p.<\/p>\n<p><strong>Xem th\u00eam:<\/strong> <a href=\"https:\/\/jobsgo.vn\/blog\/b2c-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>B2C l\u00e0 g\u00ec<\/strong><\/a><strong>? T\u00ecm hi\u1ec3u c\u00e1c m\u00f4 h\u00ecnh kinh doanh B2C ph\u1ed5 bi\u1ebfn<\/strong><\/p>\n<h2><span id=\"6_Phan_Biet_Retail_Voi_Cac_Thuat_Ngu_Tuong_Dong\"><strong>6. Ph\u00e2n Bi\u1ec7t Retail V\u1edbi C\u00e1c Thu\u1eadt Ng\u1eef T\u01b0\u01a1ng \u0110\u1ed3ng<\/strong><\/span><\/h2>\n<p>C\u00f3 nhi\u1ec1u thu\u1eadt ng\u1eef mang \u00fd ngh\u0129a t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi thu\u1eadt ng\u1eef retail nh\u01b0 FMCG, Wholesaling. V\u1eady gi\u1eefa c\u00e1c thu\u1eadt ng\u1eef n\u00e0y c\u00f3 g\u00ec kh\u00e1c nhau, h\u00e3y theo d\u00f5i b\u1ea3ng sau:<\/p>\n<figure id=\"attachment_83965\" aria-describedby=\"caption-attachment-83965\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-83965 size-full\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/nhung-dieu-ban-chua-biet-ve-nganh-ban-le.jpg\" alt=\"nh\u1eefng \u0111i\u1ec1u b\u1ea1n ch\u01b0a bi\u1ebft v\u1ec1 ng\u00e0nh b\u00e1n l\u1ebb\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/nhung-dieu-ban-chua-biet-ve-nganh-ban-le.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/nhung-dieu-ban-chua-biet-ve-nganh-ban-le-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/nhung-dieu-ban-chua-biet-ve-nganh-ban-le-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/nhung-dieu-ban-chua-biet-ve-nganh-ban-le-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-83965\" class=\"wp-caption-text\"><center><em>Ph\u00e2n Bi\u1ec7t Retail V\u1edbi C\u00e1c Thu\u1eadt Ng\u1eef T\u01b0\u01a1ng \u0110\u1ed3ng<\/em><\/center><\/figcaption><\/figure>\n<table style=\"width: 777px;\">\n<tbody>\n<tr>\n<td style=\"width: 96.2812px; text-align: center;\"><strong>Ti\u00eau ch\u00ed<\/strong><\/td>\n<td style=\"width: 204.719px; text-align: center;\"><strong>Retail (B\u00e1n l\u1ebb)<\/strong><\/td>\n<td style=\"width: 222px; text-align: center;\"><strong>FMCG (H\u00e0ng ti\u00eau d\u00f9ng nhanh)<\/strong><\/td>\n<td style=\"width: 238px; text-align: center;\"><strong>Wholesaling (B\u00e1n bu\u00f4n)<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"width: 96.2812px; text-align: center;\">\u0110\u1ecbnh ngh\u0129a<\/td>\n<td style=\"width: 204.719px;\">L\u00e0 h\u00ecnh th\u1ee9c kinh doanh b\u00e1n s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i c\u00f9ng.<\/td>\n<td style=\"width: 222px;\">L\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng c\u00f3 chu k\u1ef3 ti\u00eau th\u1ee5 ng\u1eafn, th\u01b0\u1eddng \u0111\u01b0\u1ee3c mua th\u01b0\u1eddng xuy\u00ean.<\/td>\n<td style=\"width: 238px;\">L\u00e0 m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng m\u00e0 nh\u00e0 cung c\u1ea5p b\u00e1n s\u1ea3n ph\u1ea9m cho c\u00e1c \u0111\u1ea1i l\u00fd, nh\u00e0 b\u00e1n l\u1ebb ho\u1eb7c doanh nghi\u1ec7p kh\u00e1c.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 96.2812px; text-align: center;\">Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/td>\n<td style=\"width: 204.719px;\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n ho\u1eb7c h\u1ed9 gia \u0111\u00ecnh.<\/td>\n<td style=\"width: 222px;\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n ho\u1eb7c h\u1ed9 gia \u0111\u00ecnh, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhu c\u1ea7u mua s\u1eafm th\u01b0\u1eddng xuy\u00ean.<\/td>\n<td style=\"width: 238px;\">C\u00e1c nh\u00e0 b\u00e1n l\u1ebb, \u0111\u1ea1i l\u00fd v\u00e0 doanh nghi\u1ec7p kh\u00e1c.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 96.2812px; text-align: center;\">S\u1ea3n ph\u1ea9m<\/td>\n<td style=\"width: 204.719px;\">\u0110a d\u1ea1ng, t\u1eeb th\u1eddi trang, \u0111i\u1ec7n t\u1eed \u0111\u1ebfn th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 gia d\u1ee5ng.<\/td>\n<td style=\"width: 222px;\">Th\u01b0\u1eddng l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu nh\u01b0 th\u1ef1c ph\u1ea9m, n\u01b0\u1edbc gi\u1ea3i kh\u00e1t, \u0111\u1ed3 ti\u00eau d\u00f9ng gia \u0111\u00ecnh.<\/td>\n<td style=\"width: 238px;\">Th\u01b0\u1eddng bao g\u1ed3m s\u1ed1 l\u01b0\u1ee3ng l\u1edbn c\u00e1c s\u1ea3n ph\u1ea9m t\u1eeb nhi\u1ec1u nh\u00e0 s\u1ea3n xu\u1ea5t kh\u00e1c nhau.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 96.2812px; text-align: center;\">K\u00eanh ph\u00e2n ph\u1ed1i<\/td>\n<td style=\"width: 204.719px;\">B\u00e1n h\u00e0ng qua c\u1eeda h\u00e0ng v\u1eadt l\u00fd, c\u1eeda h\u00e0ng online ho\u1eb7c qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c.<\/td>\n<td style=\"width: 222px;\">B\u00e1n qua c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, si\u00eau th\u1ecb, ch\u1ee3 v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn.<\/td>\n<td style=\"width: 238px;\">B\u00e1n qua c\u00e1c \u0111\u1ea1i l\u00fd, nh\u00e0 ph\u00e2n ph\u1ed1i v\u00e0 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1c nh\u00e0 b\u00e1n l\u1ebb.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 96.2812px; text-align: center;\">Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/td>\n<td style=\"width: 204.719px;\">Gi\u00e1 c\u00f3 th\u1ec3 dao \u0111\u1ed9ng t\u00f9y theo t\u1eebng s\u1ea3n ph\u1ea9m, th\u01b0\u1eddng \u00e1p d\u1ee5ng khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng<\/td>\n<td style=\"width: 222px;\">Gi\u00e1 th\u01b0\u1eddng \u1ed5n \u0111\u1ecbnh v\u00e0 c\u1ea1nh tranh do t\u00ednh ch\u1ea5t ti\u00eau d\u00f9ng nhanh.<\/td>\n<td style=\"width: 238px;\">Gi\u00e1 b\u00e1n bu\u00f4n th\u01b0\u1eddng th\u1ea5p h\u01a1n so v\u1edbi gi\u00e1 b\u00e1n l\u1ebb, v\u1edbi m\u1ee9c chi\u1ebft kh\u1ea5u cho \u0111\u01a1n h\u00e0ng l\u1edbn.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 96.2812px; text-align: center;\">Ch\u1ebf \u0111\u1ed9 thanh to\u00e1n<\/td>\n<td style=\"width: 204.719px;\">Kh\u00e1ch h\u00e0ng thanh to\u00e1n tr\u1ef1c ti\u1ebfp t\u1ea1i c\u1eeda h\u00e0ng ho\u1eb7c online qua c\u00e1c ph\u01b0\u01a1ng th\u1ee9c \u0111i\u1ec7n t\u1eed.<\/td>\n<td style=\"width: 222px;\">Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 thanh to\u00e1n b\u1eb1ng nhi\u1ec1u h\u00ecnh th\u1ee9c, t\u1eeb ti\u1ec1n m\u1eb7t \u0111\u1ebfn th\u1ebb t\u00edn d\u1ee5ng ho\u1eb7c v\u00ed \u0111i\u1ec7n t\u1eed.<\/td>\n<td style=\"width: 238px;\">Th\u01b0\u1eddng y\u00eau c\u1ea7u thanh to\u00e1n tr\u01b0\u1edbc ho\u1eb7c thanh to\u00e1n theo h\u1ee3p \u0111\u1ed3ng gi\u1eefa c\u00e1c b\u00ean.<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 96.2812px; text-align: center;\">M\u1ee5c ti\u00eau ch\u00ednh<\/td>\n<td style=\"width: 204.719px;\">\u0110\u00e1p \u1ee9ng nhu c\u1ea7u ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n, t\u1ea1o tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed1t.<\/td>\n<td style=\"width: 222px;\">Cung c\u1ea5p h\u00e0ng h\u00f3a thi\u1ebft y\u1ebfu m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 ti\u1ec7n l\u1ee3i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/td>\n<td style=\"width: 238px;\">T\u1ed1i \u01b0u h\u00f3a chu\u1ed7i cung \u1ee9ng, \u0111\u1ea3m b\u1ea3o h\u00e0ng h\u00f3a \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i hi\u1ec7u qu\u1ea3 \u0111\u1ebfn c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u00e0 kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span id=\"7_Cac_Dang_Phan_Mem_Ban_Le_Hien_Nay\"><strong>7. C\u00e1c D\u1ea1ng Ph\u1ea7n M\u1ec1m B\u00e1n L\u1ebb Hi\u1ec7n Nay<\/strong><\/span><\/h2>\n<p>Hi\u1ec7n nay, c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn nhi\u1ec1u lo\u1ea1i ph\u1ea7n m\u1ec1m \u0111\u1ec3 h\u1ed7 tr\u1ee3 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i ph\u1ea7n m\u1ec1m ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb th\u01b0\u1eddng s\u1eed d\u1ee5ng.<\/p>\n<h3><span id=\"71_Phan_Mem_Chuyen_Biet_Cho_Nganh\"><strong>7.1 Ph\u1ea7n M\u1ec1m Chuy\u00ean Bi\u1ec7t Cho Ng\u00e0nh<\/strong><\/span><\/h3>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong c\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch, vi\u1ec7c s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m chuy\u00ean bi\u1ec7t cho ng\u00e0nh l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh kinh doanh. Nh\u1eefng ph\u1ea7n m\u1ec1m n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u \u0111\u1eb7c th\u00f9 c\u1ee7a t\u1eebng l\u0129nh v\u1ef1c. V\u00ed d\u1ee5, m\u1ed9t doanh nghi\u1ec7p kinh doanh hoa s\u1ebd c\u1ea7n ph\u1ea7n m\u1ec1m c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd \u0111\u01a1n h\u00e0ng v\u00e0 theo d\u00f5i t\u00ecnh tr\u1ea1ng s\u1ea3n ph\u1ea9m t\u01b0\u01a1i, trong khi doanh nghi\u1ec7p chuy\u00ean b\u00e1n trang s\u1ee9c l\u1ea1i c\u1ea7n t\u00ednh n\u0103ng qu\u1ea3n l\u00fd t\u1ed3n kho, b\u1ea3o tr\u00ec s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch chi ti\u1ebft h\u01a1n. S\u1ef1 kh\u00e1c bi\u1ec7t trong t\u00ednh n\u0103ng c\u1ee7a ph\u1ea7n m\u1ec1m s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng, n\u00e2ng cao hi\u1ec7u qu\u1ea3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3><span id=\"72_Phan_Mem_Quan_Ly_Kinh_Doanh_Ban_Le\"><strong>7.2 <\/strong><strong>Ph\u1ea7n M\u1ec1m Qu\u1ea3n L\u00fd Kinh Doanh B\u00e1n L\u1ebb\u00a0<\/strong><\/span><\/h3>\n<p>Nh\u1eefng doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng nhi\u1ec1u l\u0129nh v\u1ef1c, vi\u1ec7c theo d\u00f5i v\u00e0 qu\u1ea3n l\u00fd nhi\u1ec1u lo\u1ea1i s\u1ea3n ph\u1ea9m c\u00f9ng l\u00fac tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p. V\u00ec v\u1eady, h\u1ecd th\u01b0\u1eddng l\u1ef1a ch\u1ecdn ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n l\u1ebb c\u00f3 t\u00ednh n\u0103ng to\u00e0n di\u1ec7n, h\u1ed7 tr\u1ee3 trong vi\u1ec7c gi\u00e1m s\u00e1t c\u0169ng nh\u01b0 t\u1ed5 ch\u1ee9c t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh. Nh\u1eefng ph\u1ea7n m\u1ec1m n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf, n\u01a1i kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u c\u1ea7n x\u1eed l\u00fd kh\u00f4ng l\u1edbn. Ch\u00fang \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u1edbi giao di\u1ec7n th\u00e2n thi\u1ec7n, d\u1ec5 d\u00e0ng s\u1eed d\u1ee5ng, gi\u00fap b\u1ea5t k\u1ef3 nh\u00e2n vi\u00ean n\u00e0o c\u0169ng c\u00f3 th\u1ec3 thao t\u00e1c d\u1ec5 d\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m c\u00f4ng ngh\u1ec7.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n, m\u1ed9t c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a c\u1ea7n ph\u1ea7n m\u1ec1m c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd \u0111a d\u1ea1ng h\u00e0ng h\u00f3a t\u1eeb th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng \u0111\u1ebfn c\u00e1c m\u1eb7t h\u00e0ng gia d\u1ee5ng. Ph\u1ea7n m\u1ec1m n\u00e0y gi\u00fap gi\u00e1m s\u00e1t t\u1ed3n kho, theo d\u00f5i doanh thu, v\u00e0 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch h\u1ec7 th\u1ed1ng. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c t\u00edch h\u1ee3p v\u1edbi <a href=\"https:\/\/jobsgo.vn\/blog\/kenh-phan-phoi-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>marketing channel<\/strong><\/a> c\u0169ng gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 h\u01a1n, \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. Nh\u1edd v\u1eady, quy tr\u00ecnh v\u1eadn h\u00e0nh \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u, gi\u00fap gi\u1ea3m thi\u1ec3u sai s\u00f3t v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n<h3><span id=\"73_Phan_Mem_Thuong_Mai_Dien_Tu_E-commerce_Software\"><strong>7.3 Ph\u1ea7n M\u1ec1m Th\u01b0\u01a1ng M\u1ea1i \u0110i\u1ec7n T\u1eed (E-commerce Software)\u00a0<\/strong><\/span><\/h3>\n<p>Ph\u1ea7n m\u1ec1m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu cho c\u00e1c doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng v\u00e0 v\u1eadn h\u00e0nh c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn. N\u1ec1n t\u1ea3ng n\u00e0y cung c\u1ea5p c\u00e1c ch\u1ee9c n\u0103ng \u0111a d\u1ea1ng, cho ph\u00e9p doanh nghi\u1ec7p d\u1ec5 d\u00e0ng t\u1ea1o d\u1ef1ng danh m\u1ee5c s\u1ea3n ph\u1ea9m, qu\u1ea3n l\u00fd quy tr\u00ecnh \u0111\u1eb7t h\u00e0ng, thanh to\u00e1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ngo\u00e0i ra, ph\u1ea7n m\u1ec1m c\u00f2n h\u1ed7 tr\u1ee3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua giao di\u1ec7n th\u00e2n thi\u1ec7n c\u00f9ng c\u00e1c t\u00ednh n\u0103ng nh\u01b0 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m, l\u1ecdc, ph\u00e2n lo\u1ea1i h\u00e0ng h\u00f3a. Nh\u1edd v\u00e0o ph\u1ea7n m\u1ec1m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, doanh nghi\u1ec7p c\u00f3 th\u1ec3 theo d\u00f5i t\u00ecnh h\u00ecnh kinh doanh, ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p>M\u1ed9t doanh nghi\u1ec7p kinh doanh qu\u1ea7n \u00e1o tr\u1ef1c tuy\u1ebfn c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m \u0111\u1ec3 thi\u1ebft l\u1eadp danh m\u1ee5c s\u1ea3n ph\u1ea9m, qu\u1ea3n l\u00fd quy tr\u00ecnh mua h\u00e0ng v\u00e0 thanh to\u00e1n tr\u1ef1c tuy\u1ebfn. T\u00ednh n\u0103ng t\u00ecm ki\u1ebfm n\u00e2ng cao, ph\u00e2n lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 g\u1ee3i \u00fd h\u00e0ng h\u00f3a gi\u00fap t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, n\u00e2ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<h3><span id=\"74_Phan_Mem_POS_Cho_Ban_Le\"><strong>7.4 Ph\u1ea7n M\u1ec1m POS Cho B\u00e1n L\u1ebb<\/strong><\/span><\/h3>\n<p>Ph\u1ea7n m\u1ec1m POS gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a qu\u00e1 tr\u00ecnh theo d\u00f5i c\u00e1c giao d\u1ecbch mua b\u00e1n h\u00e0ng ng\u00e0y, mang l\u1ea1i s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 ch\u00ednh x\u00e1c h\u01a1n. H\u1ec7 th\u1ed1ng n\u00e0y h\u1ed7 tr\u1ee3 thanh to\u00e1n qua th\u1ebb t\u00edn d\u1ee5ng, th\u1ebb ghi n\u1ee3 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, kh\u00f4ng g\u1eb7p ph\u1ea3i c\u00e1c r\u1eafc r\u1ed1i kh\u00f4ng c\u1ea7n thi\u1ebft. Nhi\u1ec1u ph\u1ea7n m\u1ec1m POS hi\u1ec7n nay c\u00f2n t\u00edch h\u1ee3p v\u1edbi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng nh\u01b0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh, m\u00e1y t\u00ednh b\u1ea3ng, gi\u00fap ch\u1ee7 c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd, gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh t\u1eeb b\u1ea5t k\u1ef3 \u0111\u00e2u.<\/p>\n<p>POS s\u1eed d\u1ee5ng t\u1ea1i c\u1eeda h\u00e0ng c\u00e0 ph\u00ea gi\u00fap ch\u1ee7 ti\u1ec7m d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd c\u00e1c \u0111\u01a1n h\u00e0ng trong gi\u1edd cao \u0111i\u1ec3m, \u0111\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 t\u00edch h\u1ee3p v\u1edbi h\u1ec7 th\u1ed1ng th\u1ebb kh\u00e1ch h\u00e0ng v\u00e0 cho ph\u00e9p thanh to\u00e1n qua v\u00ed \u0111i\u1ec7n t\u1eed. Vi\u1ec7c s\u1eed d\u1ee5ng POS di \u0111\u1ed9ng gi\u00fap ch\u1ee7 ti\u1ec7m theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng kinh doanh d\u1ec5 d\u00e0ng t\u1eeb xa, \u0111\u1ea3m b\u1ea3o s\u1ef1 ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<h3><span id=\"75_Phan_Mem_Phan_Tich_Du_Lieu_Analytics_Software\"><strong>7.5 Ph\u1ea7n M\u1ec1m Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u (Analytics Software)<\/strong><\/span><\/h3>\n<p>Ph\u1ea7n m\u1ec1m ph\u00e2n t\u00edch d\u1eef li\u1ec7u gi\u00fap h\u1ecd n\u1eafm b\u1eaft v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. V\u1edbi c\u00e1c t\u00ednh n\u0103ng m\u1ea1nh m\u1ebd, ph\u1ea7n m\u1ec1m n\u00e0y gi\u00fap h\u1ecd theo d\u00f5i, \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t kinh doanh theo th\u1eddi gian th\u1ef1c, t\u1eeb \u0111\u00f3 nh\u1eadn di\u1ec7n c\u00e1c xu h\u01b0\u1edbng ti\u00eau d\u00f9ng c\u0169ng nh\u01b0 s\u1ea3n ph\u1ea9m n\u00e0o \u0111ang thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m l\u1edbn t\u1eeb th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Ngo\u00e0i ra, ph\u1ea7n m\u1ec1m c\u00f2n h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u1ee5 th\u1ec3, gi\u00fap t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh b\u00e1n h\u00e0ng v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng c\u1ea1nh tranh. Nh\u1edd v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c bi\u1ec3u \u0111\u1ed3, b\u1ea3ng th\u1ed1ng k\u00ea, b\u00e1o c\u00e1o tr\u1ef1c quan, ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ph\u00e2n t\u00edch th\u00f4ng tin, l\u1eadp k\u1ebf ho\u1ea1ch cho t\u01b0\u01a1ng lai, nh\u1eb1m c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh. V\u00ed d\u1ee5, m\u1ed9t c\u1eeda h\u00e0ng \u0111i\u1ec7n m\u00e1y c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m n\u00e0y \u0111\u1ec3 theo d\u00f5i s\u1ed1 li\u1ec7u b\u00e1n h\u00e0ng, \u0111\u00e1nh gi\u00e1 xu h\u01b0\u1edbng mua s\u1eafm c\u00e1c m\u1eb7t h\u00e0ng \u0111i\u1ec7n t\u1eed nh\u01b0 tivi, m\u00e1y gi\u1eb7t. T\u1eeb \u0111\u00f3, c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, c\u1ea3i thi\u1ec7n danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ph\u00f9 h\u1ee3p.<\/p>\n<h2><span id=\"8_Lam_Sao_De_Thanh_Cong_Trong_Nganh_Retail\"><strong>8. L\u00e0m Sao \u0110\u1ec3 Th\u00e0nh C\u00f4ng Trong Ng\u00e0nh Retail?<\/strong><\/span><\/h2>\n<p>\u0110\u1ec3 th\u00e0nh c\u00f4ng trong ng\u00e0nh retail, doanh nghi\u1ec7p c\u1ea7n kh\u00f4ng ch\u1ec9 hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n ph\u1ea3i li\u00ean t\u1ee5c t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p ch\u1eb7t ch\u1ebd gi\u1eefa x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 v\u00e0 l\u1eafng nghe kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span id=\"81_Xay_Dung_Thuong_Hieu\"><strong>8.1 X\u00e2y D\u1ef1ng Th\u01b0\u01a1ng Hi\u1ec7u<\/strong><\/span><\/h3>\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u trong h\u00e0nh tr\u00ecnh th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c retail. Ng\u00e0nh retail c\u00f3 s\u1ef1 c\u1ea1nh tranh gay g\u1eaft, n\u01a1i m\u00e0 h\u00e0ng lo\u1ea1t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau c\u00f9ng cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1. \u0110\u1ec3 n\u1ed5i b\u1eadt gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c t\u1ea1o d\u1ef1ng v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Vi\u1ec7c n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o ra s\u1ef1 g\u1eafn b\u00f3, l\u00f2ng trung th\u00e0nh t\u1eeb ph\u00eda ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c retail n\u00ean th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt, \u0111\u1ed5i m\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb logo, bao b\u00ec \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, nh\u1eb1m duy tr\u00ec s\u1ef1 h\u1ea5p d\u1eabn c\u0169ng nh\u01b0 ghi d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span id=\"82_Dao_Tao_Doi_Ngu_Chuyen_Nghiep\"><strong>8.2 \u0110\u00e0o T\u1ea1o \u0110\u1ed9i Ng\u0169 Chuy\u00ean Nghi\u1ec7p<\/strong><\/span><\/h3>\n<p>M\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng chuy\u00ean nghi\u1ec7p l\u00e0 ch\u00eca kh\u00f3a quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p thu h\u00fat, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng quay l\u1ea1i. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng, t\u1eeb k\u1ef9 n\u0103ng t\u01b0 v\u1ea5n, giao ti\u1ebfp \u0111\u1ebfn c\u00e1ch x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ea7n n\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 bi\u1ebft c\u00e1ch t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c, t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3><span id=\"83_Khao_Sat_Va_Lang_Nghe_Phan_Hoi_Tu_Khach_Hang\"><strong>8.3 Kh\u1ea3o S\u00e1t V\u00e0 L\u1eafng Nghe Ph\u1ea3n H\u1ed3i T\u1eeb Kh\u00e1ch H\u00e0ng<\/strong><\/span><\/h3>\n<p>Vi\u1ec7c l\u1eafng nghe v\u00e0 ti\u1ebfp nh\u1eadn ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong ng\u00e0nh b\u00e1n l\u1ebb, v\u00ec tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh. Th\u00f4ng qua vi\u1ec7c kh\u1ea3o s\u00e1t \u00fd ki\u1ebfn, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eeb \u0111\u00f3 c\u1ea3i ti\u1ebfn d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. B\u00ean c\u1ea1nh \u0111\u00f3, l\u1eafng nghe ph\u1ea3n h\u1ed3i gi\u00fap doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n s\u1edbm c\u00e1c v\u1ea5n \u0111\u1ec1 c\u0169ng nh\u01b0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p k\u1ecbp th\u1eddi, \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u00e0i l\u00f2ng cao nh\u1ea5t trong qu\u00e1 tr\u00ecnh mua s\u1eafm.<\/p>\n<h2><span id=\"9_Mot_So_Thuat_Ngu_Khac_Lien_Quan_Den_Retail\"><strong>9. M\u1ed9t S\u1ed1 Thu\u1eadt Ng\u1eef Kh\u00e1c Li\u00ean Quan \u0110\u1ebfn Retail<\/strong><\/span><\/h2>\n<p>\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 retail, h\u00e3y c\u00f9ng JobsGo t\u00ecm hi\u1ec3u ti\u1ebfp c\u00e1c thu\u1eadt ng\u1eef c\u00f3 li\u00ean quan \u0111\u1ebfn n\u00f3 nh\u00e9.<\/p>\n<figure id=\"attachment_83963\" aria-describedby=\"caption-attachment-83963\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" class=\"wp-image-83963 size-full\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/cac-loai-hinh-ban-le.jpg\" alt=\"c\u00e1c lo\u1ea1i h\u00ecnh b\u00e1n l\u1ebb\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/cac-loai-hinh-ban-le.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/cac-loai-hinh-ban-le-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/cac-loai-hinh-ban-le-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/cac-loai-hinh-ban-le-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-83963\" class=\"wp-caption-text\"><center><em>M\u1ed9t S\u1ed1 Thu\u1eadt Ng\u1eef Kh\u00e1c Li\u00ean Quan \u0110\u1ebfn Retail<\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"91_Retail_Manager\"><strong>9.1 Retail Manager<\/strong><\/span><\/h3>\n<p>Retail manager l\u00e0 v\u1ecb tr\u00ed ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd t\u1ed5ng th\u1ec3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, t\u1eeb vi\u1ec7c \u0111i\u1ec1u h\u00e0nh v\u1eadn h\u00e0nh h\u00e0ng ng\u00e0y \u0111\u1ebfn vi\u1ec7c \u0111\u1ea3m b\u1ea3o doanh s\u1ed1 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. Retail manager c\u1ea7n c\u00f3 t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 duy tr\u00ec hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh, \u0111\u1ed3ng th\u1eddi ph\u1ea3i x\u1eed l\u00fd c\u00e1c c\u00f4ng vi\u1ec7c nh\u01b0 qu\u1ea3n l\u00fd kho h\u00e0ng, \u0111\u1eb7t h\u00e0ng b\u1ed5 sung, theo d\u00f5i m\u1ee9c t\u1ed3n kho \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u1eeda h\u00e0ng lu\u00f4n c\u00f3 s\u1eb5n h\u00e0ng h\u00f3a.<\/p>\n<p>H\u1ecd c\u1ea7n \u0111\u1ea3m b\u1ea3o nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n, n\u1eafm r\u00f5 quy tr\u00ecnh l\u00e0m vi\u1ec7c, lu\u00f4n ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p. Retail manager c\u0169ng ph\u1ea3i qu\u1ea3n l\u00fd c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, c\u00e1c s\u1ef1 ki\u1ec7n b\u00e1n h\u00e0ng \u0111\u1eb7c bi\u1ec7t v\u00e0 thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng h\u00e0ng th\u00e1ng ho\u1eb7c h\u00e0ng qu\u00fd \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng.<\/p>\n<h3><span id=\"92_Retail_Audit\"><strong>9.2 Retail Audit<\/strong><\/span><\/h3>\n<p>Retail audit l\u00e0 qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n v\u1ec1 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p thu th\u1eadp v\u00e0 x\u1eed l\u00fd th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng trong chu\u1ed7i cung \u1ee9ng, kinh doanh. Retail audit th\u01b0\u1eddng bao g\u1ed3m vi\u1ec7c ph\u00e2n t\u00edch doanh thu c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m, theo d\u00f5i m\u1ee9c \u0111\u1ed9 ti\u00eau th\u1ee5 c\u0169ng nh\u01b0 xu h\u01b0\u1edbng mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng. Ngo\u00e0i ra, qu\u00e1 tr\u00ecnh n\u00e0y c\u00f2n gi\u00fap ki\u1ec3m tra h\u00e0ng t\u1ed3n kho \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh l\u01b0\u1ee3ng h\u00e0ng h\u00f3a c\u1ea7n b\u1ed5 sung, gi\u1ea3m thi\u1ec3u t\u00ecnh tr\u1ea1ng thi\u1ebfu h\u1ee5t ho\u1eb7c d\u01b0 th\u1eeba.<\/p>\n<h3><span id=\"93_LS_Retail\"><strong>9.3 LS \u2013 Retail<\/strong><\/span><\/h3>\n<p>LS \u2013 Retail l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p ph\u1ea7n m\u1ec1m to\u00e0n di\u1ec7n, cung c\u1ea5p c\u00e1c ti\u1ec7n \u00edch m\u1edf r\u1ed9ng (Add-on) nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh cho c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb. Ph\u1ea7n m\u1ec1m n\u00e0y kh\u00f4ng ch\u1ec9 h\u1ed7 tr\u1ee3 vi\u1ec7c qu\u1ea3n l\u00fd kinh doanh th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 ti\u00ean ti\u1ebfn m\u00e0 c\u00f2n t\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng m\u00e1y POS (Point of Sale) cho c\u1eeda h\u00e0ng, gi\u00fap quy tr\u00ecnh thanh to\u00e1n v\u00e0 qu\u1ea3n l\u00fd giao d\u1ecbch tr\u1edf n\u00ean m\u01b0\u1ee3t m\u00e0, hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p>\u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a LS \u2013 Retail n\u1eb1m \u1edf kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh cao v\u00e0 t\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch v\u1edbi c\u00e1c h\u1ec7 th\u1ed1ng kh\u00e1c, gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd t\u1eeb quy tr\u00ecnh b\u00e1n h\u00e0ng, kho h\u00e0ng \u0111\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ea1i nhi\u1ec1u \u0111i\u1ec3m b\u00e1n kh\u00e1c nhau.<\/p>\n<h3><span id=\"94_Retail_Price\"><strong>9.4 Retail Price<\/strong><\/span><\/h3>\n<p>Retail price (gi\u00e1 b\u00e1n l\u1ebb) l\u00e0 gi\u00e1 m\u00e0 kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng ph\u1ea3i tr\u1ea3 \u0111\u1ec3 mua m\u1ed9t s\u1ea3n ph\u1ea9m t\u1eeb c\u1eeda h\u00e0ng b\u00e1n l\u1ebb. \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i c\u1ee7a gi\u00e1 c\u1ea3 tr\u00ean th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi t\u1eebng m\u1eb7t h\u00e0ng c\u1ee5 th\u1ec3. Retail price l\u00e0 m\u1ee9c gi\u00e1 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c ti\u1ebfp \u0111\u1ed1i m\u1eb7t, quy\u1ebft \u0111\u1ecbnh trong vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 c\u1ee7a c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb.<\/p>\n<p>S\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a retail price c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 chi ph\u00ed nguy\u00ean v\u1eadt li\u1ec7u, chi ph\u00ed v\u1eadn chuy\u1ec3n, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng d\u1ef1a v\u00e0o retail price \u0111\u1ec3 theo d\u00f5i s\u1ef1 bi\u1ebfn \u0111\u1ed5i gi\u00e1 c\u1ea3 v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p cho chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n<h3><span id=\"95_Retail_Banking\"><strong>9.5 Retail Banking<\/strong><\/span><\/h3>\n<p>Retail banking (d\u1ecbch v\u1ee5 ng\u00e2n h\u00e0ng) l\u00e0 h\u00ecnh th\u1ee9c cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh ch\u1ee7 y\u1ebfu cho c\u00e1 nh\u00e2n v\u00e0 h\u1ed9 gia \u0111\u00ecnh. C\u00e1c d\u1ecbch v\u1ee5 n\u00e0y bao g\u1ed3m cho vay tr\u1ea3 g\u00f3p, g\u1eedi ti\u1ebft ki\u1ec7m, th\u1ebf ch\u1ea5p t\u00e0i s\u1ea3n, m\u1edf t\u00e0i kho\u1ea3n ng\u00e2n h\u00e0ng. Ng\u00e2n h\u00e0ng b\u00e1n l\u1ebb h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch t\u00e0i ch\u00ednh h\u00e0ng ng\u00e0y m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng, ti\u1ec7n l\u1ee3i, t\u1eeb vi\u1ec7c qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh c\u00e1 nh\u00e2n \u0111\u1ebfn vi\u1ec7c vay v\u1ed1n v\u1edbi l\u00e3i su\u1ea5t h\u1ee3p l\u00fd. Ng\u00e2n h\u00e0ng b\u00e1n l\u1ebb c\u00f2n cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebb t\u00edn d\u1ee5ng, b\u1ea3o hi\u1ec3m c\u0169ng nh\u01b0 c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u1ea7u t\u01b0, nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u00e0i ch\u00ednh \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<h3><span id=\"96_MSRP\"><strong>9.6 MSRP<\/strong><\/span><\/h3>\n<p><strong>MSRP l\u00e0 g\u00ec<\/strong>? MSRP ( vi\u1ebft t\u1eaft t\u1eeb Manufacturer&#8217;s Suggested Retail Price) l\u00e0 m\u1ee9c gi\u00e1 m\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t khuy\u00ean d\u00f9ng cho c\u00e1c s\u1ea3n ph\u1ea9m khi \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng. M\u1ee9c gi\u00e1 n\u00e0y mang t\u00ednh ch\u1ea5t tham kh\u1ea3o, nh\u1eb1m t\u1ea1o s\u1ef1 \u0111\u1ed3ng nh\u1ea5t trong vi\u1ec7c \u0111\u1ecbnh gi\u00e1 c\u1ee7a c\u00e1c nh\u00e0 b\u00e1n l\u1ebb v\u00e0 b\u1ea3o v\u1ec7 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. MSRP th\u01b0\u1eddng \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 gi\u00fap c\u00e1c c\u1eeda h\u00e0ng bi\u1ebft m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p, \u0111\u1ed3ng th\u1eddi gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng so s\u00e1nh gi\u00e1 c\u1ea3 gi\u1eefa c\u00e1c \u0111\u1ecba \u0111i\u1ec3m b\u00e1n kh\u00e1c nhau. Gi\u00e1 th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o ch\u00ednh s\u00e1ch c\u1ee7a t\u1eebng c\u1eeda h\u00e0ng c\u0169ng nh\u01b0 t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng.<\/p>\n<h3><span id=\"97_Grocery\"><strong>9.7 Grocery<\/strong><\/span><\/h3>\n<p><strong>Grocery l\u00e0 g\u00ec<\/strong>? <strong>Grocery store l\u00e0 g\u00ec<\/strong>? Grocery hay c\u00f2n g\u1ecdi l\u00e0 c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a, l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef ch\u1ec9 nh\u1eefng c\u1eeda h\u00e0ng chuy\u00ean cung c\u1ea5p th\u1ef1c ph\u1ea9m v\u00e0 c\u00e1c nhu y\u1ebfu ph\u1ea9m h\u00e0ng ng\u00e0y cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng. C\u00e1c c\u1eeda h\u00e0ng n\u00e0y th\u01b0\u1eddng c\u00f3 m\u1eb7t \u1edf h\u1ea7u h\u1ebft c\u00e1c khu v\u1ef1c, ph\u1ee5c v\u1ee5 nhu c\u1ea7u thi\u1ebft y\u1ebfu c\u1ee7a c\u1ed9ng \u0111\u1ed3ng b\u1eb1ng c\u00e1ch cung c\u1ea5p m\u1ed9t lo\u1ea1t c\u00e1c s\u1ea3n ph\u1ea9m, bao g\u1ed3m rau c\u1ee7, tr\u00e1i c\u00e2y, th\u1ecbt, th\u1ef1c ph\u1ea9m ch\u1ebf bi\u1ebfn s\u1eb5n, \u0111\u1ed3 u\u1ed1ng,&#8230;.<\/p>\n<p>Grocery store th\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho vi\u1ec7c mua s\u1eafm nhanh ch\u00f3ng, ti\u1ec7n l\u1ee3i, gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm v\u00e0 l\u1ef1a ch\u1ecdn nh\u1eefng m\u1eb7t h\u00e0ng c\u1ea7n thi\u1ebft cho cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y. B\u00ean c\u1ea1nh \u0111\u00f3, nhi\u1ec1u c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a hi\u1ec7n nay c\u0169ng m\u1edf r\u1ed9ng c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 giao h\u00e0ng t\u1eadn n\u01a1i, \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<h3><span id=\"98_Speciality\"><strong>9.8 Speciality<\/strong><\/span><\/h3>\n<p><strong>Speciality l\u00e0 g\u00ec<\/strong>? Speciality hay c\u00f2n g\u1ecdi l\u00e0 c\u1eeda h\u00e0ng chuy\u00ean bi\u1ec7t, l\u00e0 m\u00f4 h\u00ecnh b\u00e1n l\u1ebb t\u1eadp trung v\u00e0o m\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3, nh\u1eb1m ph\u1ee5c v\u1ee5 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u \u0111\u1eb7c bi\u1ec7t. Kh\u00e1c v\u1edbi c\u00e1c c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a ho\u1eb7c si\u00eau th\u1ecb cung c\u1ea5p \u0111a d\u1ea1ng h\u00e0ng h\u00f3a, speciality store ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t ho\u1eb7c v\u00e0i lo\u1ea1i s\u1ea3n ph\u1ea9m chuy\u00ean m\u00f4n h\u00f3a. Ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea7n \u00e1o th\u1eddi trang, \u0111\u1ed3 \u0111i\u1ec7n t\u1eed, m\u1ef9 ph\u1ea9m cao c\u1ea5p, s\u00e1ch, ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m th\u1ee7 c\u00f4ng. C\u00e1c c\u1eeda h\u00e0ng n\u00e0y th\u01b0\u1eddng n\u1ed5i b\u1eadt v\u1edbi s\u1ef1 am hi\u1ec3u s\u00e2u v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd cung c\u1ea5p, mang l\u1ea1i cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m mua s\u1eafm chuy\u00ean nghi\u1ec7p v\u00e0 c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n<p><strong>Xem th\u00eam: <\/strong><a href=\"https:\/\/jobsgo.vn\/blog\/ngan-hang-ban-buon-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>Ng\u00e2n h\u00e0ng b\u00e1n bu\u00f4n l\u00e0 g\u00ec?<\/strong><\/a><strong> Gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc v\u1ec1 ng\u00e2n h\u00e0ng b\u00e1n bu\u00f4n\u00a0<\/strong><\/p>\n<p>B\u00e0i vi\u1ebft tr\u00ean \u0111\u00e2y <strong><a href=\"https:\/\/jobsgo.vn\/\">JobsGO<\/a><\/strong> \u0111\u00e3 gi\u00fap b\u1ea1n hi\u1ec3u \u201c<a href=\"https:\/\/jobsgo.vn\/blog\/retail-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>Retail l\u00e0 g\u00ec<\/strong><\/a>?\u201d c\u0169ng nh\u01b0 m\u1ed9t s\u1ed1 lo\u1ea1i h\u00ecnh retail \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nhi\u1ec1u \u1edf n\u01b0\u1edbc ta. Mong r\u1eb1ng qua n\u1ed9i dung n\u00e0y b\u1ea1n s\u1ebd thu th\u1eadp \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e1nh gi\u00e1 post Retail l\u00e0 g\u00ec? N\u00f3 l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c nh\u1eafc kh\u00e1 nhi\u1ec1u trong ng\u00e0nh kinh doanh th\u01b0\u01a1ng m\u1ea1i. \u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 Retail v\u00e0 c\u00e1c lo\u1ea1i h\u00ecnh Retail \u1edf n\u01b0\u1edbc ta th\u00ec b\u1ea1n h\u00e3y c\u00f9ng tham&#8230;<\/p>\n","protected":false},"author":2109,"featured_media":83966,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"retail l\u00e0 g\u00ec","_yoast_wpseo_title":"Retail L\u00e0 G\u00ec? 5 Lo\u1ea1i H\u00ecnh B\u00e1n L\u1ebb Ph\u1ed5 Bi\u1ebfn Nh\u1ea5t T\u1ea1i Vi\u1ec7t Nam %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Retail l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 vai tr\u00f2 c\u0169ng nh\u01b0 5 lo\u1ea1i h\u00ecnh retail ph\u1ed5 bi\u1ebfn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam v\u00e0 b\u00ed k\u00edp \u0111\u1ec3 th\u00e0nh c\u00f4ng trong ng\u00e0nh n\u00e0y.","_yoast_wpseo_focus_keyphrase":"","faq":"1. Kh\u00f3 Kh\u0103n Th\u01b0\u1eddng G\u1eb7p C\u1ee7a Doanh Nghi\u1ec7p Trong Retail L\u00e0 G\u00ec?\r\n\r\nM\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n bao g\u1ed3m c\u1ea1nh tranh gay g\u1eaft, qu\u1ea3n l\u00fd t\u1ed3n kho v\u00e0 duy tr\u00ec d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng.\r\n\r\n2. L\u00e0m Sao \u0110\u1ec3 M\u1edf R\u1ed9ng Th\u1ecb Tr\u01b0\u1eddng B\u00e1n L\u1ebb Cho Doanh Nghi\u1ec7p Nh\u1ecf? \r\n\r\nDoanh nghi\u1ec7p nh\u1ecf c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.\r\n\r\n3. Retail Mix L\u00e0 G\u00ec? \r\n\r\nRetail mix l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, \u0111\u1ecba \u0111i\u1ec3m v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.\r\n\r\n4. Department Store L\u00e0 G\u00ec?\r\n\r\nDepartment store l\u00e0 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb l\u1edbn, cung c\u1ea5p \u0111a d\u1ea1ng c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 qu\u1ea7n \u00e1o, \u0111\u1ed3 gia d\u1ee5ng v\u00e0 m\u1ef9 ph\u1ea9m, th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia th\u00e0nh nhi\u1ec1u khu v\u1ef1c ho\u1eb7c b\u1ed9 ph\u1eadn kh\u00e1c nhau.\r\n","nganh_nghe_chuc_vu_lien_quan":["Nh\u00e2n Vi\u00ean B\u00e1n H\u00e0ng"]},"categories":[2045],"tags":[],"yoast_head":"\n<title>Retail L\u00e0 G\u00ec? 5 Lo\u1ea1i H\u00ecnh B\u00e1n L\u1ebb Ph\u1ed5 Bi\u1ebfn Nh\u1ea5t T\u1ea1i Vi\u1ec7t Nam - JobsGO Blog<\/title>\n<meta name=\"description\" content=\"Retail l\u00e0 g\u00ec? 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