{"id":50290,"date":"2023-02-23T09:20:36","date_gmt":"2023-02-23T02:20:36","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=50290"},"modified":"2024-10-30T08:56:47","modified_gmt":"2024-10-30T01:56:47","slug":"segment-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/segment-la-gi\/","title":{"rendered":"Segment l\u00e0 g\u00ec? 6 lo\u1ea1i Segmentation trong Marketing b\u1ea1n c\u1ea7n bi\u1ebft"},"content":{"rendered":"\n<div class=\"kk-star-ratings\n     kksr-valign-top     kksr-align-left    \"\n    data-payload=\"{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;50290&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;count&quot;:&quot;0&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.5&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 post&quot;,&quot;legend&quot;:&quot;4.5\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;width&quot;:&quot;119&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 119px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 post<\/span>\n    <\/div>\n<\/div>\n<p><em>Trong Marketing, Segment hay Segmentation l\u00e0 nh\u1eefng thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00e1 ph\u1ed5 bi\u1ebfn. V\u1eady <\/em><a href=\"https:\/\/jobsgo.vn\/blog\/segment-la-gi\/#segment_l\u00e0_g\u00ec\" target=\"_blank\" rel=\"noopener\"><strong><em>Segment l\u00e0 g\u00ec<\/em><\/strong><\/a><em>? Segmentation l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a Segmentation ra sao? C\u00f3 nh\u1eefng lo\u1ea1i Segmentation Marketing n\u00e0o? Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, JobsGO s\u1ebd cung c\u1ea5p \u0111\u1ebfn b\u1ea1n \u0111\u1ecdc th\u00f4ng tin chi ti\u1ebft nh\u1ea5t, gi\u1ea3i \u0111\u00e1p v\u1ec1 thu\u1eadt ng\u1eef n\u00e0y.<\/em><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Segment_la_gi_Nhung_khai_niem_lien_quan_den_Segment\">1. Segment l\u00e0 g\u00ec? Nh\u1eefng kh\u00e1i ni\u1ec7m li\u00ean quan \u0111\u1ebfn Segment<\/a><ul><li><a href=\"#11_Segment_la_gi\">1.1 Segment l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#12_Market_Segment_la_gi\">1.2 Market Segment l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#13_Micro_Segment_la_gi\">1.3 Micro Segment l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#14_Business_Segment_la_gi\">1.4 Business Segment l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#15_Sub_segment_la_gi\">1.5 Sub segment l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#16_Audience_SegmentationCustomer_Segmentation_la_gi\">1.6 Audience Segmentation\/Customer Segmentation l\u00e0 g\u00ec?<\/a><\/li><\/ul><\/li><li><a href=\"#2_Tong_quan_ve_Market_Segmentation_trong_Marketing\">2. T\u1ed5ng quan v\u1ec1 Market Segmentation trong Marketing<\/a><ul><li><a href=\"#21_Market_Segmentation_la_gi\">2.1 Market Segmentation l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#22_Dac_trung_cua_Market_Segmentation\">2.2 \u0110\u1eb7c tr\u01b0ng c\u1ee7a Market Segmentation<\/a><\/li><\/ul><\/li><li><a href=\"#3_Vai_tro_cua_Market_Segmentation\">3. Vai tr\u00f2 c\u1ee7a Market Segmentation<\/a><ul><li><a href=\"#31_Viec_su_dung_nguon_luc_dat_hieu_qua_cao\">3.1 Vi\u1ec7c s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao<\/a><\/li><li><a href=\"#32_Xay_dung_thuong_hieu_tot_hon\">3.2 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n<\/a><\/li><li><a href=\"#33_Tao_su_trung_thanh_cua_khach_hang_voi_thuong_hieu\">3.3 T\u1ea1o s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li><a href=\"#34_Giup_chien_luoc_khac_biet_hoa_dat_hieu_qua_cao_hon\">3.4 Gi\u00fap chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao h\u01a1n<\/a><\/li><li><a href=\"#35_Qua_trinh_nham_muc_tieu_quang_cao_chinh_xac_hon\">3.5 Qu\u00e1 tr\u00ecnh nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o ch\u00ednh x\u00e1c h\u01a1n<\/a><\/li><\/ul><\/li><li><a href=\"#4_Cac_loai_Market_Segmentation_trong_Marketing\">4. C\u00e1c lo\u1ea1i Market Segmentation trong Marketing<\/a><ul><li><a href=\"#41_Demographics_Segmentation\">4.1 Demographics Segmentation<\/a><\/li><li><a href=\"#42_Behavioral_Segmentation\">4.2 Behavioral Segmentation<\/a><\/li><li><a href=\"#43_Geographics_Segmentation\">4.3 Geographics Segmentation<\/a><\/li><li><a href=\"#44_Interests_Segmentation\">4.4 Interests Segmentation<\/a><\/li><li><a href=\"#45_Psychographics_Segmentation\">4.5 Psychographics Segmentation<\/a><\/li><li><a href=\"#46_Socialgraphics_Segmentation\">4.6 Socialgraphics Segmentation<\/a><\/li><\/ul><\/li><li><a href=\"#5_Mot_so_diem_han_che_cua_Market_Segmentation\">5. M\u1ed9t s\u1ed1 \u0111i\u1ec3m h\u1ea1n ch\u1ebf c\u1ee7a Market Segmentation<\/a><\/li><li><a href=\"#6_Quy_trinh_Market_Segmentation_hieu_qua_cho_doanh_nghiep\">6. Quy tr\u00ecnh Market Segmentation hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/a><ul><li><a href=\"#61_Giai_doan_1_dat_muc_tieu\">6.1 Giai \u0111o\u1ea1n 1: \u0111\u1eb7t m\u1ee5c ti\u00eau<\/a><\/li><li><a href=\"#62_Giai_doan_2_xac_dinh_phan_khuc_khach_hang\">6.2 Giai \u0111o\u1ea1n 2: x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/a><\/li><li><a href=\"#63_Giai_doan_3_Danh_gia_phan_khuc_tiem_nang\">6.3 Giai \u0111o\u1ea1n 3: \u0110\u00e1nh gi\u00e1 ph\u00e2n kh\u00fac ti\u1ec1m n\u0103ng<\/a><\/li><li><a href=\"#64_Giai_doan_4_phat_trien_chien_luoc\">6.4 Giai \u0111o\u1ea1n 4: ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c<\/a><\/li><li><a href=\"#65_Giai_doan_5_thuc_thi_giam_sat\">6.5 Giai \u0111o\u1ea1n 5: th\u1ef1c thi, gi\u00e1m s\u00e1t<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"1_Segment_la_gi_Nhung_khai_niem_lien_quan_den_Segment\"><strong>1. Segment l\u00e0 g\u00ec? Nh\u1eefng kh\u00e1i ni\u1ec7m li\u00ean quan \u0111\u1ebfn Segment<\/strong><\/span><\/h2>\n<h3><span id=\"11_Segment_la_gi\"><strong>1.1 Segment l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n<blockquote id=\"ngh\u0129a_c\u1ee7a_t\u1eeb_segment\" cite=\"https:\/\/jobsgo.vn\/blog\/segment-la-gi\/#segment_trong_marketing\"><p><strong>Segment<\/strong> hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0 ph\u1ea7n, ph\u00e2n kh\u00fac, \u0111o\u1ea1n,&#8230; \u0110\u00e2y l\u00e0 kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 n\u00f3i v\u1ec1 m\u1ed9t ph\u1ea7n c\u1ee7a th\u1ee9 g\u00ec \u0111\u00f3 l\u1edbn hay \u0111\u1ea7y \u0111\u1ee7 h\u01a1n.<\/p><\/blockquote>\n<p>Hi\u1ec7n nay, thu\u1eadt ng\u1eef Segment d\u00f9ng trong kh\u00e1 nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau nh\u01b0 m\u1ea1ng m\u00e1y t\u00ednh, \u0111i\u1ec7n \u1ea3nh, ngh\u1ec7 thu\u1eadt,&#8230; Tuy nhi\u00ean, ph\u1ed5 bi\u1ebfn nh\u1ea5t ch\u00ednh l\u00e0 trong Marketing.<\/p>\n<figure id=\"attachment_50291\" aria-describedby=\"caption-attachment-50291\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-50291\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/segment-la-gi.jpg\" alt=\"segment l\u00e0 g\u00ec\" width=\"800\" height=\"449\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/segment-la-gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/segment-la-gi-300x168.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/segment-la-gi-150x84.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/segment-la-gi-768x431.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-50291\" class=\"wp-caption-text\"><center><em><strong>Segment l\u00e0 g\u00ec<\/strong>?<\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"12_Market_Segment_la_gi\"><strong>1.2 Market Segment l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n<p>Trong Marketing, <strong>Segment<\/strong> th\u01b0\u1eddng k\u1ebft h\u1ee3p v\u1edbi thu\u1eadt ng\u1eef kh\u00e1c v\u00e0 mang nhi\u1ec1u \u00fd ngh\u0129a kh\u00e1c nhau. Ch\u1eb3ng h\u1ea1n nh\u01b0 Customer\/Target Audience Segment l\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng hay Market Segments l\u00e0 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng,&#8230; Nh\u00ecn chung, n\u00f3 ch\u1ec9 \u0111\u1ebfn m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng mang \u0111\u1eb7c \u0111i\u1ec3m, ti\u00eau ch\u00ed gi\u1ed1ng nhau v\u00e0 l\u00e0 m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p mu\u1ed1n h\u01b0\u1edbng t\u1edbi.<\/p>\n<h3><span id=\"13_Micro_Segment_la_gi\"><strong>1.3 Micro Segment l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n<p>Micro Segment l\u00e0 si\u00eau ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, t\u1ee9c l\u00e0 nh\u1eefng ph\u00e2n kh\u00fac h\u1eb9p &#8211; n\u01a1i m\u00e0 c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau mang \u0111\u1eb7c \u0111i\u1ec3m, ti\u00eau ch\u00ed kh\u00e1c bi\u1ec7t, s\u1ed1 l\u01b0\u1ee3ng c\u0169ng kh\u00e1 \u00edt.<\/p>\n<h3><span id=\"14_Business_Segment_la_gi\"><strong>1.4 Business Segment l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n<p>Business Segment l\u00e0 thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 c\u00e1c ph\u00e2n kh\u00fac ho\u1eb7c \u0111\u01a1n v\u1ecb kinh doanh c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p. Business Segment s\u1ebd t\u1ea1o ra doanh thu t\u1eeb ho\u1ea1t \u0111\u1ed9ng b\u00e1n 1 s\u1ea3n ph\u1ea9m\/1 d\u00f2ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ri\u00eang, kh\u00f4ng thu\u1ed9c tr\u1ecdng t\u00e2m l\u0129nh v\u1ef1c kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<h3><span id=\"15_Sub_segment_la_gi\"><strong>1.5 Sub segment l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n<p>Sub Segment \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 ph\u00e2n kh\u00fac ph\u1ee5, n\u00f3 m\u00f4 t\u1ea3 m\u1ed9t nh\u00f3m <a href=\"https:\/\/jobsgo.vn\/blog\/khach-hang-muc-tieu-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/a> m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi ngo\u00e0i nh\u00f3m kh\u00e1ch h\u00e0ng ch\u00ednh.<\/p>\n<h3><span id=\"16_Audience_SegmentationCustomer_Segmentation_la_gi\"><strong>1.6 Audience Segmentation\/Customer Segmentation l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng thu\u1eadt ng\u1eef ch\u1ec9 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. Trong c\u00e1c chi\u1ebfn d\u1ecbch Marketing, doanh nghi\u1ec7p s\u1ebd th\u01b0\u1eddng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ph\u00e2n chia th\u00e0nh c\u00e1c ph\u00e2n kh\u00fac nh\u1ecf h\u01a1n v\u1edbi c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng ri\u00eang.<\/p>\n<h2><span id=\"2_Tong_quan_ve_Market_Segmentation_trong_Marketing\"><strong>2. T\u1ed5ng quan v\u1ec1 Market Segmentation trong Marketing<\/strong><\/span><\/h2>\n<p><strong>Segmentation trong <a href=\"https:\/\/jobsgo.vn\/blog\/marketing-la-gi\/\" target=\"_blank\" rel=\"noopener\">Marketing l\u00e0 g\u00ec<\/a><\/strong>? N\u00f3 c\u00f3 \u0111\u1eb7c tr\u01b0ng nh\u01b0 th\u1ebf n\u00e0o? Ti\u1ebfp t\u1ee5c t\u00ecm hi\u1ec3u v\u1edbi JobsGO b\u1ea1n nh\u00e9.<\/p>\n<figure id=\"attachment_50292\" aria-describedby=\"caption-attachment-50292\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-50292\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Nghia-cua-tu-Segment.jpg\" alt=\"Ngh\u0129a c\u1ee7a t\u1eeb Segment\" width=\"800\" height=\"522\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Nghia-cua-tu-Segment.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Nghia-cua-tu-Segment-300x196.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Nghia-cua-tu-Segment-150x98.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Nghia-cua-tu-Segment-768x501.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-50292\" class=\"wp-caption-text\"><center><em>Market Segmentation trong Marketing<\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"21_Market_Segmentation_la_gi\"><strong>2.1 Market Segmentation l\u00e0 g\u00ec?<\/strong><\/span><\/h3>\n<p><a rel=\"nofollow\" href=\"https:\/\/en.wikipedia.org\/wiki\/Market_segmentation\"><strong>Market Segmentation<\/strong><\/a> ch\u00ednh l\u00e0 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. Thu\u1eadt ng\u1eef n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ea5t nhi\u1ec1u trong l\u0129nh v\u1ef1c Marketing, ch\u1ec9 nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u00f3 nh\u1eefng s\u1edf th\u00edch, nhu c\u1ea7u, h\u00e0nh vi t\u01b0\u01a1ng t\u1ef1 nhau.<\/p>\n<p>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 m\u00e0 doanh nghi\u1ec7p quan t\u00e2m h\u00e0ng \u0111\u1ea7u, d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 nghi\u00ean c\u1ee9u, x\u00e1c \u0111\u1ecbnh trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng, tri\u1ec3n khai c\u00e1c <a href=\"https:\/\/jobsgo.vn\/blog\/chien-dich-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>chi\u1ebfn d\u1ecbch Marketing<\/strong><\/a>.<\/p>\n<p><strong>Market Segmentation<\/strong> l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh trong m\u00f4 h\u00ecnh R-STP-MM-I-C. C\u1ee5 th\u1ec3 v\u1ec1 m\u00f4 h\u00ecnh n\u00e0y nh\u01b0 sau:<\/p>\n<ul>\n<li aria-level=\"1\">R \u2013 Research: <a href=\"https:\/\/jobsgo.vn\/blog\/nghien-cuu-thi-truong-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/a><\/li>\n<li aria-level=\"1\">STP \u2013 Segmentation: ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, Targeting &#8211; <a href=\"https:\/\/jobsgo.vn\/blog\/thi-truong-muc-tieu-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong><\/a>, Positioning &#8211; \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li aria-level=\"1\">MM \u2013 Marketing Mix: ti\u1ebfp th\u1ecb h\u1ed7n h\u1ee3p<\/li>\n<li aria-level=\"1\">I \u2013 Implementation: th\u1ef1c hi\u1ec7n, th\u1ef1c thi<\/li>\n<li aria-level=\"1\">C \u2013 Checking: ki\u1ec3m tra, t\u1ed1i \u01b0u<\/li>\n<\/ul>\n<h3><span id=\"22_Dac_trung_cua_Market_Segmentation\"><strong>2.2 \u0110\u1eb7c tr\u01b0ng c\u1ee7a Market Segmentation<\/strong><\/span><\/h3>\n<p>\u0110\u1ec3 gi\u00fap c\u00e1c b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n, ch\u00fang t\u00f4i cung c\u1ea5p m\u1ed9t s\u1ed1 th\u00f4ng tin v\u1ec1 <strong>\u0111\u1eb7c tr\u01b0ng c\u1ee7a Market Segmentation<\/strong> nh\u01b0 sau:<\/p>\n<ul>\n<li aria-level=\"1\">Market Segmentation l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u00e2n chia, ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1 r\u1ed9ng l\u1edbn, g\u1ed3m nhi\u1ec1u \u0111o\u1ea1n kh\u00e1c nh\u1ecf kh\u00e1c nhau.<\/li>\n<li aria-level=\"1\">M\u1ed7i ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng s\u1ebd g\u1ed3m nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 c\u00e1c nhu c\u1ea7u, s\u1edf th\u00edch, ti\u00eau ch\u00ed,&#8230; gi\u1ed1ng ho\u1eb7c t\u01b0\u01a1ng t\u1ef1 nhau.<\/li>\n<li aria-level=\"1\">C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t.<\/li>\n<li aria-level=\"1\">M\u1ed9t <a href=\"https:\/\/jobsgo.vn\/blog\/thi-truong-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>th\u1ecb tr\u01b0\u1eddng<\/strong><\/a> s\u1ebd chia th\u00e0nh nhi\u1ec1u Segment kh\u00e1c nhau theo c\u00e1c ti\u00eau ch\u00ed nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi, \u0111\u1ecba l\u00fd,&#8230;<\/li>\n<li aria-level=\"1\">Vi\u1ec7c tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng <strong>Market Segmentation<\/strong> s\u1ebd gi\u00fap doanh nghi\u1ec7p gi\u1ea3m thi\u1ec3u \u0111\u01b0\u1ee3c nhi\u1ec1u r\u1ee7i ro, th\u1eadm ch\u00ed l\u00e0 c\u00f2n gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n, v\u1ecb tr\u00ed nh\u1ea5t \u0111\u1ecbnh tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u0129nh v\u1ef1c.<\/li>\n<\/ul>\n<h2><span id=\"3_Vai_tro_cua_Market_Segmentation\"><strong>3. Vai tr\u00f2 c\u1ee7a Market Segmentation<\/strong><\/span><\/h2>\n<p>C\u00f3 th\u1ec3 n\u00f3i, <strong>Market Segmentation<\/strong> \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng Marketing, kinh doanh c\u1ee7a doanh nghi\u1ec7p. C\u1ee5 th\u1ec3, vai tr\u00f2 \u0111\u00f3 th\u1ec3 hi\u1ec7n \u1edf nh\u1eefng kh\u00eda c\u1ea1nh l\u00e0:<\/p>\n<figure id=\"attachment_50293\" aria-describedby=\"caption-attachment-50293\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-50293\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/dinh-nghia-segment-la-gi.jpg\" alt=\"\u0111\u1ecbnh ngh\u0129a segment l\u00e0 g\u00ec\" width=\"800\" height=\"571\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/dinh-nghia-segment-la-gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/dinh-nghia-segment-la-gi-300x214.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/dinh-nghia-segment-la-gi-150x107.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/dinh-nghia-segment-la-gi-768x548.jpg 768w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/dinh-nghia-segment-la-gi-90x65.jpg 90w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-50293\" class=\"wp-caption-text\"><center><em>Vai tr\u00f2 c\u1ee7a Market Segmentation<\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"31_Viec_su_dung_nguon_luc_dat_hieu_qua_cao\"><strong>3.1 Vi\u1ec7c s\u1eed d\u1ee5ng ngu\u1ed3n l\u1ef1c \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao<\/strong><\/span><\/h3>\n<p>Vi\u1ec7c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng khu v\u1ef1c, \u0111o\u1ea1n ph\u00f9 h\u1ee3p v\u00e0 h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t.<\/p>\n<p>Theo \u0111\u00f3, thay v\u00ec t\u1ed1n qu\u00e1 nhi\u1ec1u ti\u1ec1n b\u1ea1c, th\u1eddi gian, ngu\u1ed3n nh\u00e2n l\u1ef1c \u1edf nh\u1eefng n\u01a1i c\u1ea1nh tranh cao, doanh nghi\u1ec7p c\u1ea7n ch\u1ecdn \u0111\u00fang <strong>Market Segmentation<\/strong> \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n<h3><span id=\"32_Xay_dung_thuong_hieu_tot_hon\"><strong>3.2 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n<\/strong><\/span><\/h3>\n<p>Khi \u0111\u00e3 ph\u00e2n kh\u00fac \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1eadp trung cho nh\u1eefng <strong>Segment<\/strong> nh\u1ea5t \u0111\u1ecbnh, doanh nghi\u1ec7p s\u1ebd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. T\u1eeb \u0111\u00e2y, h\u1ecd b\u1eaft \u0111\u1ea7u c\u00f3 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng Marketing, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p cho t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng, mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb. \u0110i\u1ec1u n\u00e0y c\u0169ng g\u00f3p ph\u1ea7n t\u0103ng kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng, \u0111\u1ecbnh v\u1ecb h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n.<\/p>\n<h3><span id=\"33_Tao_su_trung_thanh_cua_khach_hang_voi_thuong_hieu\"><strong>3.3 T\u1ea1o s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n<p>Nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c s\u1ebd \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn vi\u1ec7c h\u1ecd c\u00f3 quay tr\u1edf l\u1ea1i, ti\u1ebfp t\u1ee5c tin t\u01b0\u1edfng, \u1ee7ng h\u1ed9 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p hay kh\u00f4ng. V\u00e0 vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3, \u0111\u01b0a ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c li\u00ean quan \u0111\u1ebfn nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c ti\u00eau ch\u00ed v\u1ec1 tr\u1ea3i nghi\u1ec7m. T\u1eeb \u0111\u00e2y, m\u1ed1i quan h\u1ec7 t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd d\u1ea7n h\u00ecnh th\u00e0nh, ph\u00e1t tri\u1ec3n, t\u1ea1o n\u00ean s\u1ef1 trung th\u00e0nh c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h3><span id=\"34_Giup_chien_luoc_khac_biet_hoa_dat_hieu_qua_cao_hon\"><strong>3.4 Gi\u00fap chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao h\u01a1n<\/strong><\/span><\/h3>\n<p>Khi doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh Market Segmentation, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c cho <strong>Segment<\/strong> s\u1ebd \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng c\u1ee5 th\u1ec3, ri\u00eang bi\u1ec7t. V\u00e0 t\u1ea1o n\u00ean kh\u1ea3 n\u0103ng kh\u00e1c bi\u1ec7t h\u00f3a cho s\u1ea3n ph\u1ea9m, c\u00e1c th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span id=\"35_Qua_trinh_nham_muc_tieu_quang_cao_chinh_xac_hon\"><strong>3.5 Qu\u00e1 tr\u00ecnh nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o ch\u00ednh x\u00e1c h\u01a1n<\/strong><\/span><\/h3>\n<p>V\u00ec doanh nghi\u1ec7p \u0111\u00e3 ti\u1ebfn h\u00e0nh ph\u00e2n chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh nhi\u1ec1u ph\u00e2n \u0111o\u1ea1n nh\u1ecf v\u1edbi nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m, ti\u00eau ch\u00ed, khu v\u1ef1c,&#8230; kh\u00e1c nhau n\u00ean vi\u1ec7c nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o c\u0169ng s\u1ebd ch\u00ednh x\u00e1c h\u01a1n. C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng h\u01b0\u1edbng \u0111\u1ebfn li\u00ean quan \u0111\u1ebfn nh\u1eefng g\u00ec \u0111\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3. T\u1eeb \u0111\u00e2y, t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c, chuy\u1ec3n \u0111\u1ed5i c\u0169ng s\u1ebd cao h\u01a1n.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/chien-luoc-tiep-thi-la-gi\/\" target=\"_blank\" rel=\"noopener\">Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb l\u00e0 g\u00ec<\/a>? L\u00e0m sao \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb?<\/strong><\/p>\n<h2><span id=\"4_Cac_loai_Market_Segmentation_trong_Marketing\"><strong>4. C\u00e1c lo\u1ea1i Market Segmentation trong Marketing<\/strong><\/span><\/h2>\n<figure id=\"attachment_50294\" aria-describedby=\"caption-attachment-50294\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-50294\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Market-Segmentation-trong-Marketing.jpg\" alt=\"Market Segmentation trong Marketing\" width=\"800\" height=\"533\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Market-Segmentation-trong-Marketing.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Market-Segmentation-trong-Marketing-300x200.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Market-Segmentation-trong-Marketing-150x100.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Market-Segmentation-trong-Marketing-768x512.jpg 768w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Market-Segmentation-trong-Marketing-120x80.jpg 120w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Market-Segmentation-trong-Marketing-360x240.jpg 360w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Market-Segmentation-trong-Marketing-600x400.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-50294\" class=\"wp-caption-text\"><center><em>C\u00e1c lo\u1ea1i Market Segmentation trong Marketing<\/em><\/center><\/figcaption><\/figure>\n<p>Hi\u1ec7n nay, c\u00f3 6 lo\u1ea1i <strong>Market Segmentation<\/strong> \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong Marketing. Chi ti\u1ebft v\u1ec1 c\u00e1c lo\u1ea1i n\u00e0y nh\u01b0 sau:<\/p>\n<h3><span id=\"41_Demographics_Segmentation\"><strong>4.1 Demographics Segmentation<\/strong><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo ti\u00eau ch\u00ed nh\u00e2n kh\u1ea9u h\u1ecdc. N\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c ph\u00e2n chia c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng theo tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh, ch\u1ee7ng t\u1ed9c, ngh\u1ec1 nghi\u1ec7p, thu nh\u1eadp, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n,&#8230;<\/p>\n<p>V\u1edbi h\u00ecnh th\u1ee9c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng n\u00e0y, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng gi\u1ea3 \u0111\u1ecbnh nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 nh\u00e2n kh\u1ea9u h\u1ecdc gi\u1ed1ng nhau s\u1ebd c\u00f3 nhu c\u1ea7u, mong mu\u1ed1n t\u01b0\u01a1ng t\u1ef1 nhau.<\/p>\n<h3><span id=\"42_Behavioral_Segmentation\"><strong>4.2 Behavioral Segmentation<\/strong><\/span><\/h3>\n<p>Behavioral Segmentation l\u00e0 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo h\u00e0nh vi. T\u1ee9c l\u00e0 doanh nghi\u1ec7p s\u1ebd x\u00e1c \u0111\u1ecbnh t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1a tr\u00ean ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Nh\u1eefng g\u00ec m\u00e0 h\u1ecd th\u1ec3 hi\u1ec7n c\u00f3 th\u1ec3 s\u1ebd quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng trong t\u01b0\u01a1ng lai, ch\u1eb3ng h\u1ea1n nh\u01b0 t\u1eeb vi\u1ec7c quan t\u00e2m, h\u1ecfi v\u1ec1 c\u00f4ng d\u1ee5ng, gi\u00e1 c\u1ea3,&#8230; \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng.<\/p>\n<h3><span id=\"43_Geographics_Segmentation\"><strong>4.3 Geographics Segmentation<\/strong><\/span><\/h3>\n<p>M\u1ed9t lo\u1ea1i ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u0169ng \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng \u0111\u00f3 l\u00e0 theo \u0111\u1ecba l\u00fd. Theo \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u00e2n chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c <strong>Segment<\/strong> d\u1ef1a v\u00e0o t\u1ec9nh, th\u00e0nh ph\u1ed1, khu v\u1ef1c, qu\u1ed1c gia. H\u1ecd cho r\u1eb1ng c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1ed1ng chung khu v\u1ef1c \u0111\u1ecba l\u00fd s\u1ebd c\u00f3 nhu c\u1ea7u gi\u1ed1ng nhau.<\/p>\n<h3><span id=\"44_Interests_Segmentation\"><strong>4.4 Interests Segmentation<\/strong><\/span><\/h3>\n<p>Interests Segmentation l\u00e0 ph\u00e2n kh\u00fac theo s\u1edf th\u00edch &#8211; m\u1ed9t h\u00ecnh th\u1ee9c \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng kh\u00e1c nhi\u1ec1u. N\u00f3 gi\u00fap cho h\u1ecd c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 chung s\u1edf th\u00edch v\u00e0 c\u00f3 xu h\u01b0\u1edbng th\u1ef1c hi\u1ec7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng t\u01b0\u01a1ng t\u1ef1 nhau.<\/p>\n<h3><span id=\"45_Psychographics_Segmentation\"><strong>4.5 Psychographics Segmentation<\/strong><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo t\u00e2m l\u00fd h\u1ecdc. C\u00e1ch n\u00e0y \u00edt \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng h\u01a1n b\u1edfi n\u00f3 ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng theo t\u00ednh c\u00e1ch, l\u1ed1i s\u1ed1ng, quan \u0111i\u1ec3m c\u00e1 nh\u00e2n,&#8230;<\/p>\n<h3><span id=\"46_Socialgraphics_Segmentation\"><strong>4.6 Socialgraphics Segmentation<\/strong><\/span><\/h3>\n<p>H\u00ecnh th\u1ee9c n\u00e0y l\u00e0 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng theo x\u00e3 h\u1ed9i h\u1ecdc. Th\u00f4ng th\u01b0\u1eddng trong c\u00e1c m\u1ed1i quan h\u1ec7 x\u00e3 h\u1ed9i, m\u1ed9t c\u00e1 nh\u00e2n s\u1ebd l\u00e0 m\u1ed9t m\u1eaft x\u00edch \u0111\u1ec3 k\u1ebft n\u1ed1i nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c, h\u1ecd chia s\u1ebb, \u1ea3nh h\u01b0\u1edfng ho\u1eb7c ph\u1ee5 thu\u1ed9c v\u00e0o nhau. D\u1ef1a v\u00e0o \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd ph\u00e2n chia theo c\u1ed9ng \u0111\u1ed3ng m\u00e0 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c hay b\u1ecb chi ph\u1ed1i nhi\u1ec1u nh\u1ea5t \u0111\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p.<\/p>\n<p><strong>Xem th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c <a href=\"https:\/\/jobsgo.vn\/blog\/stp-la-gi\/\" target=\"_blank\" rel=\"noopener\">STP l\u00e0 g\u00ec<\/a>? Ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 trong m\u00f4 h\u00ecnh STP<\/strong><\/p>\n<h2><span id=\"5_Mot_so_diem_han_che_cua_Market_Segmentation\"><strong>5. M\u1ed9t s\u1ed1 \u0111i\u1ec3m h\u1ea1n ch\u1ebf c\u1ee7a Market Segmentation<\/strong><\/span><\/h2>\n<figure id=\"attachment_50295\" aria-describedby=\"caption-attachment-50295\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-50295\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Market-Segmentation.jpg\" alt=\"Market Segmentation\" width=\"800\" height=\"468\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Market-Segmentation.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Market-Segmentation-300x176.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Market-Segmentation-150x88.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Market-Segmentation-768x449.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-50295\" class=\"wp-caption-text\"><center><em>M\u1ed9t s\u1ed1 \u0111i\u1ec3m h\u1ea1n ch\u1ebf c\u1ee7a Market Segmentation<\/em><\/center><\/figcaption><\/figure>\n<p>B\u00ean c\u1ea1nh nh\u1eefng vai tr\u00f2, l\u1ee3i \u00edch to l\u1edbn m\u00e0 <strong>Market Segmentation<\/strong> mang l\u1ea1i cho doanh nghi\u1ec7p, n\u00f3 c\u0169ng t\u1ed3n t\u1ea1i m\u1ed9t s\u1ed1 h\u1ea1n ch\u1ebf c\u1ea7n l\u01b0u \u00fd nh\u01b0 sau:<\/p>\n<ul>\n<li aria-level=\"1\">Chi ph\u00ed cho ho\u1ea1t \u0111\u1ed9ng Marketing s\u1ebd cao h\u01a1n: Market Segmentation c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 l\u00e2u d\u00e0i, song c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 nh\u00e2n l\u1ef1c, t\u00e0i ch\u00ednh,&#8230; s\u1ebd nhi\u1ec1u h\u01a1n th\u00f4ng th\u01b0\u1eddng.<\/li>\n<li aria-level=\"1\">Qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m kh\u00e1 ph\u1ee9c t\u1ea1p: v\u00ec doanh nghi\u1ec7p \u0111ang ph\u00e2n chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh nhi\u1ec1u <strong>Segment<\/strong> nh\u1ecf, ri\u00eang bi\u1ec7t n\u00ean qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t c\u0169ng ph\u1ea3i \u0111\u01b0\u1ee3c t\u00e1ch ra nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn nhi\u1ec1u kh\u00f3 kh\u0103n b\u1edfi n\u00f3 s\u1ebd r\u1ea5t ph\u1ee9c t\u1ea1p, m\u1ea5t nhi\u1ec1u th\u1eddi gian, c\u00f4ng s\u1ee9c.<\/li>\n<li aria-level=\"1\">Nhi\u1ec1u r\u1ee7i ro h\u01a1n: c\u00e1c chi\u1ebfn l\u01b0\u1ee3c li\u00ean quan \u0111\u1ebfn ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng h\u1ea7u h\u1ebft \u0111\u1ec1u mang t\u00ednh gi\u1ea3 \u0111\u1ecbnh, v\u00ec v\u1eady m\u00e0 m\u1ee9c \u0111\u1ed9 r\u1ee7i ro c\u0169ng s\u1ebd nhi\u1ec1u h\u01a1n.<\/li>\n<\/ul>\n<h2><span id=\"6_Quy_trinh_Market_Segmentation_hieu_qua_cho_doanh_nghiep\"><strong>6. Quy tr\u00ecnh Market Segmentation hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/strong><\/span><\/h2>\n<p>\u0110\u1ec3 chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t, doanh nghi\u1ec7p n\u00ean tri\u1ec3n khai <strong>Market Segmentation<\/strong> theo m\u1ed9t quy tr\u00ecnh v\u1edbi nh\u1eefng giai \u0111o\u1ea1n quan tr\u1ecdng nh\u01b0 sau:<\/p>\n<h3><span id=\"61_Giai_doan_1_dat_muc_tieu\"><strong>6.1 Giai \u0111o\u1ea1n 1: \u0111\u1eb7t m\u1ee5c ti\u00eau<\/strong><\/span><\/h3>\n<p>Doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c r\u00f5 r\u00e0ng m\u1ee5c ti\u00eau m\u00e0 m\u00ecnh h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 g\u00ec? Sau khi ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng th\u00ec k\u1ebft qu\u1ea3 mong mu\u1ed1n ra sao? Doanh nghi\u1ec7p c\u00f3 k\u1ef3 v\u1ecdng v\u1ec1 m\u1ed9t s\u1ef1 th\u00e0nh c\u00f4ng ho\u00e0n h\u1ea3o kh\u00f4ng?,&#8230; T\u1ea5t c\u1ea3 nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y \u0111\u1ec1u c\u1ea7n ph\u1ea3i c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi c\u1ee5 th\u1ec3.<\/p>\n<h3><span id=\"62_Giai_doan_2_xac_dinh_phan_khuc_khach_hang\"><strong>6.2 Giai \u0111o\u1ea1n 2: x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/strong><\/span><\/h3>\n<figure id=\"attachment_50296\" aria-describedby=\"caption-attachment-50296\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-50296\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/nghia-cua-segment-la-gi.jpg\" alt=\"ngh\u0129a c\u1ee7a segment l\u00e0 g\u00ec\" width=\"800\" height=\"420\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/nghia-cua-segment-la-gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/nghia-cua-segment-la-gi-300x158.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/nghia-cua-segment-la-gi-150x79.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/nghia-cua-segment-la-gi-768x403.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-50296\" class=\"wp-caption-text\"><center><em>Quy tr\u00ecnh Market Segmentation hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/em><\/center><\/figcaption><\/figure>\n<p>Sau khi c\u00f3 m\u1ee5c ti\u00eau, doanh nghi\u1ec7p s\u1ebd c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ph\u00e2n kh\u00e1ch h\u00e0ng. Ch\u1eb3ng h\u1ea1n nh\u01b0 bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang b\u00e1n \u1edf ph\u00e2n kh\u00fac n\u00e0o, doanh nghi\u1ec7p mu\u1ed1n thu th\u1eadp d\u1eef li\u1ec7u g\u00ec v\u1ec1 kh\u00e1ch h\u00e0ng hay ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn ra sao?,&#8230;<\/p>\n<h3><span id=\"63_Giai_doan_3_Danh_gia_phan_khuc_tiem_nang\"><strong>6.3 Giai \u0111o\u1ea1n 3: \u0110\u00e1nh gi\u00e1 ph\u00e2n kh\u00fac ti\u1ec1m n\u0103ng<\/strong><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t giai \u0111o\u1ea1n quan tr\u1ecdng, gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u00e2u m\u1edbi l\u00e0 ph\u00e2n kh\u00fac t\u1ed1t, ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch.<\/p>\n<p>Theo \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n bi\u1ebft t\u1ea1i sao m\u00ecnh ch\u1ecdn ph\u00e2n kh\u00fac n\u00e0y? Ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng m\u00ecnh l\u1ef1a ch\u1ecdn nh\u01b0 th\u1ebf n\u00e0o? C\u00e1c d\u1eef li\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c c\u00f3 \u0111\u1ee7 tin c\u1eady \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hay kh\u00f4ng?<\/p>\n<h3><span id=\"64_Giai_doan_4_phat_trien_chien_luoc\"><strong>6.4 Giai \u0111o\u1ea1n 4: ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/span><\/h3>\n<p>Sau khi \u0111\u00e3 c\u00f3 nh\u1eefng c\u00f3 s\u1edf, d\u1eef li\u1ec7u v\u1ec1 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng th\u00ec doanh nghi\u1ec7p s\u1ebd ti\u1ebfn h\u00e0nh tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c. Trong qu\u00e1 tr\u00ecnh n\u00e0y, doanh nghi\u1ec7p c\u1ea7n ki\u1ec3m tra c\u00e1c gi\u1ea3 \u0111\u1ecbnh, li\u1ec7t k\u00ea nh\u1eefng y\u1ebfu t\u1ed1 gi\u00fap chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/p>\n<h3><span id=\"65_Giai_doan_5_thuc_thi_giam_sat\"><strong>6.5 Giai \u0111o\u1ea1n 5: th\u1ef1c thi, gi\u00e1m s\u00e1t<\/strong><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng c\u1ee7a quy tr\u00ecnh ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. Doanh nghi\u1ec7p s\u1ebd b\u1eaft tay v\u00e0o th\u1ef1c hi\u1ec7n c\u00e1c k\u1ebf ho\u1ea1ch \u0111\u00e3 \u0111\u1eb7t ra v\u00e0 theo d\u00f5i, gi\u00e1m s\u00e1t \u0111\u1ec3 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi.<\/p>\n<p><strong>Xem th\u00eam: 9 b\u01b0\u1edbc <a href=\"https:\/\/jobsgo.vn\/blog\/xay-dung-chien-luoc-marketing\/\" target=\"_blank\" rel=\"noopener\">x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing<\/a> hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/strong><\/p>\n<p>Nh\u01b0 v\u1eady, \u201c<strong>Segment l\u00e0 g\u00ec<\/strong>?\u201d hay \u201cMarket Segmentation l\u00e0 g\u00ec?\u201d, c\u00f3 l\u1ebd c\u00e1c b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 r\u1ed3i ph\u1ea3i kh\u00f4ng? Hy v\u1ecdng nh\u1eefng th\u00f4ng tin tr\u00ean b\u00e0i vi\u1ebft c\u1ee7a <strong><a href=\"https:\/\/jobsgo.vn\/\">JobsGO<\/a><\/strong> s\u1ebd h\u1eefu \u00edch v\u00e0 c\u00e1c Marketer c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c v\u00e0o c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh nh\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e1nh gi\u00e1 post Trong Marketing, Segment hay Segmentation l\u00e0 nh\u1eefng thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00e1 ph\u1ed5 bi\u1ebfn. V\u1eady Segment l\u00e0 g\u00ec? Segmentation l\u00e0 g\u00ec? Vai tr\u00f2 c\u1ee7a Segmentation ra sao? C\u00f3 nh\u1eefng lo\u1ea1i Segmentation Marketing n\u00e0o? Trong b\u00e0i vi\u1ebft&#8230;<\/p>\n","protected":false},"author":43,"featured_media":50291,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"segment l\u00e0 g\u00ec","_yoast_wpseo_title":"Segment l\u00e0 g\u00ec? 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