{"id":50399,"date":"2024-06-28T11:10:24","date_gmt":"2024-06-28T04:10:24","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=50399"},"modified":"2024-11-18T08:54:05","modified_gmt":"2024-11-18T01:54:05","slug":"keyword-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/keyword-la-gi\/","title":{"rendered":"Keyword L\u00e0 G\u00ec? H\u01b0\u1edbng D\u1eabn C\u00e1ch T\u00ecm & S\u1eed D\u1ee5ng T\u1eeb Kh\u00f3a Trong SEO"},"content":{"rendered":"\n
Keyword l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00e1 ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c SEO, content. V\u1eady b\u1ea1n \u0111\u00e3 hi\u1ec3u <\/em>keyword l\u00e0 g\u00ec<\/em><\/strong><\/a> c\u00f9ng c\u00e1c ki\u1ebfn th\u1ee9c li\u00ean quan \u0111\u1ebfn keyword hay ch\u01b0a? N\u1ebfu b\u1ea1n \u0111ang ho\u1eb7c c\u00f3 \u00fd \u0111\u1ecbnh theo \u0111u\u1ed5i c\u00e1c c\u00f4ng vi\u1ec7c v\u1ec1 content v\u00e0 SEO, \u0111\u1eebng b\u1ecf qua b\u00e0i vi\u1ebft n\u00e0y, JobsGO s\u1ebd cung c\u1ea5p \u0111\u1ebfn b\u1ea1n nh\u1eefng th\u00f4ng tin quan tr\u1ecdng, c\u1ea7n thi\u1ebft nh\u1ea5t.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> Tr\u01b0\u1edbc h\u1ebft, b\u1ea1n h\u00e3y c\u00f9ng ch\u00fang t\u00f4i gi\u1ea3i ngh\u0129a keyword l\u00e0 g\u00ec<\/strong><\/a> c\u00f9ng nh\u1eefng kh\u00e1i ni\u1ec7m c\u00f3 li\u00ean quan \u0111\u1ebfn n\u00f3 nh\u00e9.<\/p>\n Keyword<\/strong> d\u1ecbch ra ti\u1ebfng Vi\u1ec7t ngh\u0129a l\u00e0 t\u1eeb kh\u00f3a. \u0110\u00e2y ch\u00ednh l\u00e0 nh\u1eefng t\u1eeb hay c\u1ee5m t\u1eeb m\u00e0 ng\u01b0\u1eddi d\u00f9ng nh\u1eadp v\u00e0o c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 nh\u1eadn v\u1ec1 nh\u1eefng th\u00f4ng tin m\u00e0 h\u1ecd \u0111ang c\u1ea7n.<\/p><\/blockquote>\n Ngo\u00e0i ra, keyword c\u0169ng c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng c\u1ee5m t\u1eeb t\u00ecm ki\u1ebfm m\u00e0 ng\u01b0\u1eddi s\u1edf h\u1eefu website, chuy\u00ean gia SEO,… mu\u1ed1n s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web. M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c n\u00e0y l\u00e0 \u0111\u01b0a trang web hi\u1ec3n th\u1ecb \u1edf top k\u1ebft qu\u1ea3 cao tr\u00ean Google v\u1edbi nh\u1eefng t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3.<\/p>\n C\u00f3 r\u1ea5t nhi\u1ec1u thu\u1eadt ng\u1eef kh\u00e1c li\u00ean quan \u0111\u1ebfn keyword<\/strong> m\u00e0 b\u1ea1n c\u0169ng c\u1ea7n n\u1eafm b\u1eaft \u0111\u00f3 l\u00e0:<\/p>\n Xem th\u00eam: C\u00e1ch vi\u1ebft content chu\u1ea9n SEO<\/a> \u0111\u0103ng website cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u<\/strong><\/p>\n Keyword \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng b\u1edfi n\u00f3 c\u00f3 th\u1ec3 g\u1eafn li\u1ec1n v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb. Khi keyword l\u00ean top, website c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb \u1edf \u0111\u1ea7u k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, n\u00f3 s\u1ebd gi\u00fap mang v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp mi\u1ec5n ph\u00ed.<\/p>\n Tr\u01b0\u1eddng h\u1ee3p b\u1ea1n c\u00f3 \u0111i\u1ec1u ki\u1ec7n, s\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o nhi\u1ec1u th\u00ec c\u00f3 th\u1ec3 \u0111\u1eb7t qu\u1ea3ng c\u00e1o cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t tr\u00ean c\u00e1c keyword c\u1ee5 th\u1ec3. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng l\u00ean top cho keyword.<\/p>\n C\u1ee5 th\u1ec3, vai tr\u00f2 c\u1ee7a keyword nh\u01b0 sau:<\/p>\n Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c n\u00e2ng cao hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c SEO. B\u1eb1ng c\u00e1ch n\u1eafm b\u1eaft ch\u00ednh x\u00e1c nh\u1eefng c\u1ee5m t\u1eeb m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1eed d\u1ee5ng khi t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung web cho ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n Qu\u00e1 tr\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung m\u00e0 c\u00f2n t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb (n\u00e2ng cao th\u1ee9 h\u1ea1ng c\u1ee7a trang web) \u0111\u1ed3ng th\u1eddi t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n. M\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 Google Analytics<\/strong><\/a> h\u1eefu \u00edch trong vi\u1ec7c theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c SEO l\u00e0 gi\u00fap b\u1ea1n ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean.<\/p>\n Vi\u1ec7c cung c\u1ea5p n\u1ed9i dung ch\u00ednh x\u00e1c v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi trang web c\u1ee7a b\u1ea1n. Khi m\u1ed9t ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o li\u00ean k\u1ebft c\u1ee7a b\u1ea1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 t\u00ecm th\u1ea5y th\u00f4ng tin tr\u1ef1c ti\u1ebfp li\u00ean quan \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd, \u0111i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u1ed1t ngay t\u1eeb \u0111\u1ea7u. S\u1ef1 ph\u00f9 h\u1ee3p n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u00f4ng tin t\u1ee9c th\u00ec m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u00e1ng tin c\u1eady c\u1ee7a trang web.<\/p>\n X\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin nh\u01b0 v\u1eady l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng trong vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi d\u00f9ng, t\u0103ng kh\u1ea3 n\u0103ng h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n S\u1ed1 l\u01b0\u1ee3ng truy c\u1eadp cao kh\u00f4ng c\u00f3 \u00fd ngh\u0129a g\u00ec n\u1ebfu \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ch\u1ea5t l\u01b0\u1ee3ng. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng \u0111\u00fang t\u1eeb kh\u00f3a, b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng truy c\u1eadp ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n, gi\u00fap t\u0103ng ROI.<\/p>\n Nghi\u00ean c\u1ee9u keyword m\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c s\u1edf th\u00edch c\u1ee7a h\u1ecd l\u00e0 g\u00ec v\u00e0 li\u1ec7u b\u1ea1n c\u00f3 n\u1ed9i dung \u0111\u00f3 ch\u01b0a hay c\u1ea7n t\u1ea1o n\u1ed9i dung m\u1edbi. V\u00ed d\u1ee5, t\u1eeb kh\u00f3a \u201cc\u00e1ch t\u1ea3i app X\u201d s\u1ebd cho b\u1ea1n bi\u1ebft r\u1eb1ng m\u00ecnh c\u1ea7n t\u1ea1o m\u1ed9t video h\u01b0\u1edbng d\u1eabn c\u1ee5 th\u1ec3 b\u00ean c\u1ea1nh v\u0103n b\u1ea3n th\u00f4ng th\u01b0\u1eddng.<\/p>\n Xem th\u00eam: Traffic L\u00e0 G\u00ec? C\u00e1ch K\u00e9o Traffic Website Hi\u1ec7u Qu\u1ea3 Nh\u1ea5t<\/a><\/strong><\/p>\n \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng traffic<\/strong><\/a> cao th\u00ec keyword<\/strong> b\u1eaft bu\u1ed9c ph\u1ea3i xu\u1ea5t hi\u1ec7n tr\u00ean Google, c\u00e0ng \u1edf top cao c\u00e0ng t\u1ed1t. V\u1eady c\u00e1ch \u0111\u01b0a keyword hi\u1ec3n th\u1ecb \u1edf c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n \u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c ch\u1ea1y qu\u1ea3ng c\u00e1o m\u00e0 b\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t. Theo \u0111\u00f3, b\u1ea1n s\u1ebd ph\u1ea3i b\u1ecf ra m\u1ed9t kho\u1ea3n ti\u1ec1n nh\u1ea5t \u0111\u1ecbnh \u0111\u1ec3 Google hi\u1ec3n th\u1ecb trang web trong top k\u1ebft qu\u1ea3 cao v\u1edbi c\u00e1c t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3.<\/p>\n Hi\u1ec7n nay, Google c\u00f3 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ec3 b\u1ea1n ch\u1ecdn t\u1eeb kh\u00f3a v\u00e0 \u0111\u1eb7t gi\u00e1 th\u1ea7u. Khi \u0111\u00f3, t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 trong top k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 c\u1ee9 c\u00f3 ng\u01b0\u1eddi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u00f3, Google s\u1ebd t\u00ednh ph\u00ed.<\/p>\n B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c c\u00e1c k\u1ebft qu\u1ea3 ph\u1ea3i tr\u1ea3 ti\u1ec1n\/kh\u00f4ng tr\u1ea3 ti\u1ec1n v\u00ec ch\u00fang s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u l\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed1i \u01b0u h\u00f3a trang web, gi\u00fap n\u00f3 \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng tr\u00ean Google m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i tr\u1ea3 ph\u00ed. Google s\u1ebd t\u1ef1 \u0111\u00e1nh gi\u00e1 c\u00e1c b\u00e0i vi\u1ebft, t\u1eeb kh\u00f3a v\u00e0 \u0111\u01b0a ra b\u1ea3ng x\u1ebfp h\u1ea1ng ph\u00f9 h\u1ee3p. N\u1ebfu b\u1ea1n t\u00f2 m\u00f2 v\u1ec1 ph\u1ea7n m\u1ec1m SEO l\u00e0 g\u00ec<\/strong><\/a>, ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 t\u1eeb kh\u00f3a, gi\u00fap c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n V\u00e0 n\u1ebfu Google nh\u1eadn th\u1ea5y trang web c\u1ee7a b\u1ea1n c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t, b\u1ea1n s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng traffic t\u1ef1 nhi\u00ean, kh\u00f4ng c\u1ea7n m\u1ea5t ph\u00ed.<\/p>\n Xem th\u00eam: M\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c Chuy\u00ean vi\u00ean SEO<\/a><\/strong><\/p>\n \u0110\u1ec3 ho\u1ea1t \u0111\u1ed9ng SEO \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t, c\u00e1c SEOer s\u1ebd c\u1ea7n ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a hi\u1ec7u qu\u1ea3. V\u1eady nghi\u00ean c\u1ee9u keyword l\u00e0 g\u00ec<\/strong>? T\u1ea1i sao n\u00f3 l\u1ea1i quan tr\u1ecdng? C\u00e1ch t\u00ecm, ch\u1ecdn v\u00e0 s\u1eed d\u1ee5ng keyword nh\u01b0 th\u1ebf n\u00e0o? \u0110\u00e1p \u00e1n s\u1ebd c\u00f3 ngay \u1edf n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n Nghi\u00ean c\u1ee9u keyword<\/strong> ch\u00ednh l\u00e0 qu\u00e1 tr\u00ecnh t\u00ecm ki\u1ebfm, ph\u00e2n t\u00edch nh\u1eefng t\u1eeb, c\u1ee5m t\u1eeb m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng t\u00ecm tr\u00ean c\u00f4ng c\u1ee5 Google. Th\u00f4ng qua \u0111\u00f3, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 t\u1eeb kh\u00f3a m\u1ea1nh gi\u00fap t\u1ed1i \u01b0u h\u00f3a, \u0111\u01b0a trang web l\u00ean top.<\/p>\n \u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 \u0111\u01b0\u1ee3c xem l\u00e0 quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi l\u00e0m SEO. Ch\u00ednh v\u00ec v\u1eady, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u, l\u00ean chi\u1ebfn l\u01b0\u1ee3c c\u1ee5 th\u1ec3, t\u00ecm ra c\u00e1c t\u1eeb kh\u00f3a t\u1ed1t, ph\u00f9 h\u1ee3p nh\u1ea5t cho website c\u1ee7a m\u00ecnh.<\/p>\n Vi\u1ec7c \u0111\u01b0a trang web l\u00ean top cao tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Google kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u d\u1ec5 d\u00e0ng. B\u1ea1n ch\u1eafc ch\u1eafn kh\u00f4ng th\u1ec3 c\u1ee9 vi\u1ebft content, SEO m\u1ed9t c\u00e1ch “nghi\u1ec7p d\u01b0”, kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch, m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng. V\u00ec v\u1eady m\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c nghi\u00ean c\u1ee9u keyword<\/strong> l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft v\u00e0 quan tr\u1ecdng.<\/p>\n Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng cho b\u1ea1n c\u00e1ch \u0111\u1ec3 l\u1ef1a ch\u1ecdn nh\u1eefng t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p v\u1edbi website, \u0111\u1ed3ng th\u1eddi \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u00ecm ki\u1ebfm th\u00f4ng tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. M\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u1ee7a n\u00f3 ch\u00ednh l\u00e0 gi\u00fap thu h\u00fat s\u1ef1 quan t\u00e2m, t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o trang v\u00e0 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng. N\u1ebfu nh\u01b0 kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng t\u1eeb kh\u00f3a sai l\u1ec7ch, v\u00f4 t\u00ecnh l\u00e0m m\u1ea5t \u0111i nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n B\u00ean c\u1ea1nh \u0111\u00f3, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a c\u0169ng l\u00e0 c\u00e1ch \u0111\u1ec3 b\u1ea1n ng\u0103n ch\u1eb7n s\u1ef1 t\u1eadp trung v\u00e0o nh\u1eefng t\u1eeb kh\u00f4ng h\u1eefu \u00edch, tr\u00e1nh m\u1ea5t th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 c\u1ea3 t\u00e0i ch\u00ednh.<\/p>\n Xem th\u00eam: SEM l\u00e0 g\u00ec<\/a>? Search Engine Marketing quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/p>\n Vi\u1ec7c t\u00ecm, ch\u1ecdn hay s\u1eed d\u1ee5ng keyword<\/strong> c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c, nguy\u00ean t\u1eafc v\u00e0 c\u01a1 s\u1edf nh\u1ea5t \u0111\u1ecbnh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u1ec1 qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y. B\u1ea1n h\u00e3y tham kh\u1ea3o v\u00e0 \u00e1p d\u1ee5ng nh\u00e9.<\/p>\n \u0110\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c t\u1eeb kh\u00f3a, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u d\u00e0nh ri\u00eang cho SEO. Hi\u1ec7n nay, h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng theo c\u00e1ch kh\u00e1 gi\u1ed1ng nhau. \u0110\u00f3 l\u00e0 b\u1ea1n s\u1ebd nh\u1eadp m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a r\u1ed9ng, mang \u00fd ngh\u0129a t\u1ed5ng qu\u00e1t, c\u00e1c tool s\u1ebd ph\u00e2n t\u00edch v\u00e0 \u0111\u01b0a ra c\u00e1c k\u1ebft qu\u1ea3 v\u1edbi t\u1eeb kh\u00f3a h\u1eb9p h\u01a1n, li\u00ean quan \u0111\u1ebfn t\u1eeb m\u00e0 b\u1ea1n nh\u1eadp ban \u0111\u1ea7u.<\/p>\n Khi nghi\u00ean c\u1ee9u v\u00e0 ch\u1ecdn keyword<\/strong>, b\u1ea1n s\u1ebd c\u1ea7n l\u01b0u \u00fd \u0111\u1ebfn nh\u1eefng th\u00e0nh ph\u1ea7n quan tr\u1ecdng \u0111\u00f3 l\u00e0:<\/p>\n C\u00e1ch s\u1eed d\u1ee5ng keyword hi\u1ec7u qu\u1ea3<\/strong> \u0111\u00f3 l\u00e0 b\u1ea1n s\u1ebd \u0111\u1ea3m b\u1ea3o n\u1ed9i dung content ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. V\u00ed d\u1ee5 nh\u01b0 ti\u00eau \u0111\u1ec1, v\u0103n b\u1ea3n, c\u00e1c danh m\u1ee5c,… \u0111\u1ec1u \u0111\u01b0\u1ee3c vi\u1ebft, tr\u00ecnh b\u00e0y gi\u1ed1ng c\u00e1ch m\u00e0 ng\u01b0\u1eddi d\u00f9ng vi\u1ebft c\u00e1c truy v\u1ea5n tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. V\u1edbi c\u00e1ch n\u00e0y, trang web c\u1ee7a b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng xu\u1ea5t hi\u1ec7n tr\u00ean top cao, thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m, click v\u00e0o.<\/p>\n V\u1edbi nh\u1eefng t\u1eeb kh\u00f3a \u0111\u1eb7t c\u00e2u h\u1ecfi, b\u1ea1n c\u00f3 th\u1ec3 vi\u1ebft b\u00e0i v\u00e0 \u0111\u0103ng t\u1ea3i l\u00ean Blog \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n SEO \u0111\u00e1ng k\u1ec3 cho trang web. Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c landingpage, s\u1eed d\u1ee5ng cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u1edbi nh\u1eefng t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3, h\u01b0\u1edbng \u0111\u1ebfn chi\u1ebfn d\u1ecbch.<\/p>\n Xem th\u00eam: Nh\u00e2n vi\u00ean Content Seo l\u00e0 g\u00ec<\/a>? M\u00f4 t\u1ea3 chi ti\u1ebft c\u00f4ng vi\u1ec7c<\/strong><\/p>\n1. Keyword L\u00e0 G\u00ec? Nh\u1eefng Kh\u00e1i Ni\u1ec7m Li\u00ean Quan \u0110\u1ebfn Keyword<\/strong><\/span><\/h2>\n
1.1 Keyword L\u00e0 G\u00ec?<\/strong><\/span><\/h3>\n
1.2 M\u1ed9t S\u1ed1 Kh\u00e1i Ni\u1ec7m Li\u00ean Quan \u0110\u1ebfn Keyword<\/strong><\/span><\/h3>\n
\n
2. Vai Tr\u00f2 C\u1ee7a Keyword L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
2.1. T\u0103ng L\u01b0u L\u01b0\u1ee3ng Truy C\u1eadp Kh\u00f4ng Ph\u1ea3i Tr\u1ea3 Ti\u1ec1n<\/strong><\/span><\/h3>\n
2.2. T\u1ea1o \u0110\u01b0\u1ee3c S\u1ef1 Tin T\u01b0\u1edfng V\u1edbi Ng\u01b0\u1eddi Xem<\/strong><\/span><\/h3>\n
2.3. Thu H\u00fat \u0110\u00fang Kh\u00e1ch H\u00e0ng M\u1ee5c Ti\u00eau<\/strong><\/span><\/h3>\n
2.4. Cung C\u1ea5p \u00dd T\u01b0\u1edfng T\u1ea1o Ra N\u1ed9i Dung<\/strong><\/span><\/h3>\n
3. C\u00e1ch Gi\u00fap Keyword Xu\u1ea5t Hi\u1ec7n Tr\u00ean Google<\/strong><\/span><\/h2>\n
3.1 Qu\u1ea3ng C\u00e1o PPC<\/strong><\/span><\/h3>\n
3.2 T\u1ed1i \u01afu SEO<\/strong><\/span><\/h3>\n
4. T\u00ecm Hi\u1ec3u Chi\u1ebfn L\u01b0\u1ee3c Nghi\u00ean C\u1ee9u Keyword Trong SEO<\/strong><\/span><\/h2>\n
4.1 Nghi\u00ean C\u1ee9u Keyword L\u00e0 G\u00ec?<\/strong><\/span><\/h3>\n
4.2 T\u1ea1i Sao C\u1ea7n C\u00f3 Chi\u1ebfn L\u01b0\u1ee3c Nghi\u00ean C\u1ee9u Keyword?<\/strong><\/span><\/h3>\n
4.3 H\u01b0\u1edbng D\u1eabn C\u00e1ch T\u00ecm, Ch\u1ecdn V\u00e0 S\u1eed D\u1ee5ng Keyword<\/strong><\/span><\/h3>\n
4.3.1 C\u00e1ch T\u00ecm Keyword<\/strong><\/span><\/h4>\n
4.3.2 C\u00e1ch Ch\u1ecdn Keyword<\/strong><\/span><\/h4>\n
\n
4.3.3 C\u00e1ch S\u1eed D\u1ee5ng Keyword<\/strong><\/span><\/h4>\n