{"id":50604,"date":"2023-02-26T15:37:02","date_gmt":"2023-02-26T08:37:02","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=50604"},"modified":"2024-06-07T16:48:12","modified_gmt":"2024-06-07T09:48:12","slug":"inbound-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/inbound-la-gi\/","title":{"rendered":"Inbound l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u kh\u00e1i ni\u1ec7m Inbound trong c\u00e1c l\u0129nh v\u1ef1c"},"content":{"rendered":"\n<div class=\"kk-star-ratings\n     kksr-valign-top     kksr-align-left    \"\n    data-payload=\"{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;50604&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;count&quot;:&quot;0&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.5&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 post&quot;,&quot;legend&quot;:&quot;4.5\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;width&quot;:&quot;119&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 119px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 post<\/span>\n    <\/div>\n<\/div>\n<p><em>\u00dd ngh\u0129a c\u1ee7a <\/em><strong><em><a href=\"https:\/\/jobsgo.vn\/blog\/inbound-la-gi\/#inbound_l\u00e0_g\u00ec\" target=\"_blank\" rel=\"noopener\">Inbound l\u00e0 g\u00ec<\/a>?<\/em><\/strong><em> T\u00f9y thu\u1ed9c v\u00e0o ho\u00e0n c\u1ea3nh v\u00e0 l\u0129nh v\u1ef1c m\u00e0 Inbound \u0111\u01b0\u1ee3c hi\u1ec3u theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau. Trong b\u00e0i vi\u1ebft n\u00e0y c\u1ee7a JobsGO, c\u00e1c b\u1ea1n s\u1ebd n\u1eafm t\u01b0\u1eddng t\u1eadn \u00fd ngh\u0129a c\u1ee7a Inbound trong c\u00e1c l\u0129nh v\u1ef1c nh\u01b0: Du l\u1ecbch, Marketing, Logistic, Sales v\u00e0 SEO.<\/em><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Inbound_la_gi\">1. Inbound l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#2_Tim_hieu_Inbound_trong_cac_linh_vuc\">2. T\u00ecm hi\u1ec3u Inbound trong c\u00e1c l\u0129nh v\u1ef1c<\/a><ul><li><a href=\"#21_Inbound_trong_du_lich\">2.1 Inbound trong du l\u1ecbch<\/a><ul><li><a href=\"#Khach_Inbound_la_gi\">Kh\u00e1ch Inbound l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#Du_lich_Inbound_la_gi\">Du l\u1ecbch Inbound l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#Tour_Inbound_la_gi\">Tour Inbound l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#Dieu_hanh_Tour_Inbound_la_gi\">\u0110i\u1ec1u h\u00e0nh Tour Inbound l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#Inbound_tourism_la_gi\">Inbound tourism l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#Outbound_la_gi\">Outbound l\u00e0 g\u00ec?<\/a><\/li><\/ul><\/li><li><a href=\"#22_Inbound_trong_Marketing\">2.2 Inbound trong Marketing<\/a><ul><li><a href=\"#Inbound_Marketing_la_gi\">Inbound Marketing l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#Cac_giai_doan_trong_Inbound_Marketing\">C\u00e1c giai \u0111o\u1ea1n trong Inbound Marketing<\/a><\/li><li><a href=\"#Inbound_Marketing_co_uu_diem_gi\">Inbound Marketing c\u00f3 \u01b0u \u0111i\u1ec3m g\u00ec?<\/a><\/li><\/ul><\/li><li><a href=\"#23_Inbound_trong_Logistics\">2.3 Inbound trong Logistics<\/a><\/li><li><a href=\"#24_Inbound_trong_Sales\">2.4 Inbound trong Sales<\/a><\/li><li><a href=\"#25_Inbound_trong_SEO\">2.5 Inbound trong SEO<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"1_Inbound_la_gi\"><strong>1. Inbound l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<blockquote id=\"inbound_ngh\u0129a_l\u00e0_g\u00ec\" cite=\"https:\/\/jobsgo.vn\/blog\/inbound-la-gi\/#du_lich_inbound\"><p>B\u1ea1n c\u00f3 bi\u1ebft <a rel=\"nofollow\" href=\"https:\/\/en.wikipedia.org\/wiki\/Inbound\"><strong>Inbound l\u00e0 g\u00ec<\/strong><\/a>? Inbound n\u1ebfu ch\u1ec9 \u0111\u1ee9ng m\u1ed9t m\u00ecnh c\u00e1c b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u n\u00f3 mang \u00fd ngh\u0129a l\u00e0 \u1edf b\u00ean trong hay kh\u00f4ng v\u01b0\u1ee3t qua b\u00ean ngo\u00e0i.<\/p><\/blockquote>\n<p>Khi \u0111\u1eb7t Inbound trong t\u1eebng l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3 th\u00ec \u00fd ngh\u0129a c\u1ee7a n\u00f3 s\u1ebd nh\u01b0 th\u1ebf n\u00e0o? C\u00f9ng \u0111\u1ecdc ph\u1ea7n ti\u1ebfp theo c\u1ee7a JobsGO \u0111\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin b\u1ed5 \u00edch nh\u00e9!<\/p>\n<figure id=\"attachment_50605\" aria-describedby=\"caption-attachment-50605\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-50605\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Inbound-la-gi.jpg\" alt=\"Inbound l\u00e0 g\u00ec\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Inbound-la-gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Inbound-la-gi-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Inbound-la-gi-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Inbound-la-gi-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-50605\" class=\"wp-caption-text\"><center><em><strong>Inbound l\u00e0 g\u00ec<\/strong>?<\/em><\/center><\/figcaption><\/figure>\n<h2><span id=\"2_Tim_hieu_Inbound_trong_cac_linh_vuc\"><strong>2. T\u00ecm hi\u1ec3u Inbound trong c\u00e1c l\u0129nh v\u1ef1c<\/strong><\/span><\/h2>\n<p>Trong c\u00e1c l\u0129nh v\u1ef1c du l\u1ecbch, <strong>Inbound<\/strong> c\u00f2n \u0111i k\u00e8m v\u1edbi nhi\u1ec1u t\u1eeb kh\u00e1c th\u1ec3 hi\u1ec7n nh\u1eefng \u00fd ngh\u0129a kh\u00e1c nhau. C\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n<h3><span id=\"21_Inbound_trong_du_lich\"><strong>2.1 Inbound trong du l\u1ecbch<\/strong><\/span><\/h3>\n<p>Trong ng\u00e0nh du l\u1ecbch, \u00fd ngh\u0129a c\u1ee7a c\u00e1c t\u1eeb, c\u1ee5m t\u1eeb khi k\u1ebft h\u1ee3p v\u1edbi <strong>Inbound l\u00e0 g\u00ec?<\/strong> Chi ti\u1ebft nh\u01b0 sau:<\/p>\n<h4><span id=\"Khach_Inbound_la_gi\"><strong>Kh\u00e1ch Inbound l\u00e0 g\u00ec?<\/strong><\/span><\/h4>\n<p><strong>Kh\u00e1ch Inbound<\/strong> l\u00e0 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ch\u1ec9 \u0111\u1ebfn du kh\u00e1ch n\u01b0\u1edbc ngo\u00e0i du l\u1ecbch v\u00e0 l\u01b0u tr\u00fa t\u1ea1i Vi\u1ec7t Nam trong th\u1eddi gian ng\u1eafn. N\u00f3 c\u0169ng \u0111\u01b0\u1ee3c d\u00f9ng cho Vi\u1ec7t ki\u1ec1u khi t\u1eeb n\u01b0\u1edbc ngo\u00e0i v\u1ec1 th\u0103m qu\u00ea h\u01b0\u01a1ng.<\/p>\n<h4><span id=\"Du_lich_Inbound_la_gi\"><strong>Du l\u1ecbch Inbound l\u00e0 g\u00ec?<\/strong><\/span><\/h4>\n<p><strong>Du l\u1ecbch Inbound<\/strong> l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 v\u1ec1 chuy\u1ebfn du l\u1ecbch kh\u00e1m ph\u00e1 con ng\u01b0\u1eddi, \u0111\u1ea5t n\u01b0\u1edbc v\u00e0 v\u1ebb \u0111\u1eb9p c\u1ee7a Vi\u1ec7t Nam m\u00e0 du kh\u00e1ch n\u01b0\u1edbc ngo\u00e0i ho\u1eb7c Vi\u1ec7t ki\u1ec1u th\u1ef1c hi\u1ec7n. H\u1ecd s\u1ebd \u1edf l\u1ea1i l\u01b0u tr\u00fa trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn nh\u1ea5t \u0111\u1ecbnh.<\/p>\n<h4><span id=\"Tour_Inbound_la_gi\"><strong>Tour Inbound l\u00e0 g\u00ec?<\/strong><\/span><\/h4>\n<p><strong>Tour Inbound<\/strong> l\u00e0 thu\u1eadt ng\u1eef ch\u1ec9 \u0111\u1ebfn lo\u1ea1i h\u00ecnh du l\u1ecbch theo ki\u1ec3u tham quan, kh\u00e1m ph\u00e1 Vi\u1ec7t Nam \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c cho du kh\u00e1ch qu\u1ed1c t\u1ebf.<\/p>\n<h4><span id=\"Dieu_hanh_Tour_Inbound_la_gi\"><strong>\u0110i\u1ec1u h\u00e0nh Tour Inbound l\u00e0 g\u00ec?<\/strong><\/span><\/h4>\n<p><strong>\u0110i\u1ec1u h\u00e0nh Tour Inbound<\/strong> \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ch\u1ec9 \u0111\u1ebfn doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c du l\u1ecbch. Tuy nhi\u00ean, doanh nghi\u1ec7p n\u00e0y s\u1ebd c\u00f3 tr\u1ee5 s\u1edf l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c qu\u1ed1c gia s\u1edf t\u1ea1i cho kh\u00e1ch qu\u1ed1c t\u1ebf. H\u1ecd s\u1ebd qu\u1ea3ng b\u00e1 r\u1ed9ng r\u00e3i, c\u0169ng nh\u01b0 cung c\u1ea5p cho kh\u00e1ch du l\u1ecbch nh\u1eefng g\u00f3i d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 nh\u01b0:<\/p>\n<ul>\n<li aria-level=\"1\">S\u1eafp x\u1ebfp c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong m\u1ed9t tour du l\u1ecbch<\/li>\n<li aria-level=\"1\">H\u1ed7 tr\u1ee3 l\u00e0m c\u00e1c gi\u1ea5y t\u1edd h\u00e0nh ch\u00ednh<\/li>\n<li aria-level=\"1\">Cung c\u1ea5p h\u01b0\u1edbng d\u1eabn vi\u00ean phi\u00ean d\u1ecbch<\/li>\n<li aria-level=\"1\">\u0110\u01b0a \u0111\u00f3n kh\u00e1ch du l\u1ecbch t\u1eeb s\u00e2n bay v\u1ec1 kh\u00e1ch s\u1ea1n<\/li>\n<li aria-level=\"1\">H\u1ed7 tr\u1ee3 c\u00e1c t\u00ednh hu\u1ed1ng kh\u1ea9n c\u1ea5p<\/li>\n<li aria-level=\"1\">\u2026<\/li>\n<\/ul>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/nhan-vien-dieu-hanh-tour\/\" target=\"_blank\" rel=\"noopener\">Nh\u00e2n vi\u00ean \u0111i\u1ec1u h\u00e0nh tour<\/a>: Chi ti\u1ebft c\u00f4ng vi\u1ec7c v\u00e0 nh\u1eefng k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft<\/strong><\/p>\n<figure id=\"attachment_50606\" aria-describedby=\"caption-attachment-50606\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-50606\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Inbound-du-lich.jpg\" alt=\"Inbound du l\u1ecbch\" width=\"700\" height=\"427\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Inbound-du-lich.jpg 700w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Inbound-du-lich-300x183.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Inbound-du-lich-150x92.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><figcaption id=\"caption-attachment-50606\" class=\"wp-caption-text\"><center><em>Inbound trong du l\u1ecbch<\/em><\/center><\/figcaption><\/figure>\n<h4><span id=\"Inbound_tourism_la_gi\"><strong>Inbound tourism l\u00e0 g\u00ec?<\/strong><\/span><\/h4>\n<p><strong>Inbound tourism<\/strong> l\u00e0 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ch\u1ec9 v\u1ec1 ho\u1ea1t \u0111\u1ed9ng du l\u1ecbch c\u1ee7a du kh\u00e1ch v\u1edbi th\u1eddi gian du l\u1ecbch tr\u00ean 24 gi\u1edd v\u00e0 d\u01b0\u1edbi 1 n\u0103m. Kh\u00e1ch du l\u1ecbch n\u00e0y s\u1ebd d\u00f9ng th\u1eddi gian \u0111\u00f3 \u0111\u1ec3 \u0111i \u0111\u1ebfn nhi\u1ec1u n\u01a1i b\u00ean ngo\u00e0i \u0111\u1ea5t n\u01b0\u1edbc m\u00ecnh v\u1edbi m\u1ee5c \u0111\u00edch kh\u00e1m ph\u00e1, ngh\u1ec9 ng\u01a1i, th\u01b0 gi\u00e3n.<\/p>\n<h4><span id=\"Outbound_la_gi\"><strong>Outbound l\u00e0 g\u00ec?<\/strong><\/span><\/h4>\n<p>Tr\u00e1i ng\u01b0\u1ee3c v\u1edbi Inbound l\u00e0 Outbound, c\u00e1c b\u1ea1n c\u0169ng n\u00ean n\u1eafm \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 kh\u00e1i ni\u1ec7m v\u1ec1 n\u00f3 nh\u01b0 sau:<\/p>\n<ul>\n<li aria-level=\"1\">Kh\u00e1ch Outbound: Kh\u00e1ch \u0111ang sinh s\u1ed1ng t\u1ea1i m\u1ed9t n\u01b0\u1edbc b\u1ea5t k\u1ef3 c\u00f3 nhu c\u1ea7u du l\u1ecbch b\u00ean ngo\u00e0i n\u01b0\u1edbc \u0111\u00f3. V\u00ed d\u1ee5, b\u1ea1n l\u00e0 ng\u01b0\u1eddi Vi\u1ec7t, sinh s\u1ed1ng t\u1ea1i Vi\u1ec7t Nam nh\u01b0ng c\u00f3 chuy\u1ebfn du l\u1ecbch \u0111\u1ebfn H\u00e0n Qu\u1ed1c s\u1ebd g\u1ecdi l\u00e0 kh\u00e1ch Outbound.<\/li>\n<li aria-level=\"1\">Du l\u1ecbch Outbound: Thu\u1eadt ng\u1eef ch\u1ec9 chuy\u1ec3n du l\u1ecbch n\u01b0\u1edbc ngo\u00e0i trong th\u1eddi gian ng\u1eafn.<\/li>\n<li aria-level=\"1\">Tour Outbound: C\u00e1c tour du l\u1ecbch n\u01b0\u1edbc ngo\u00e0i \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c theo nh\u00f3m v\u1edbi nhi\u1ec1u du kh\u00e1ch tham gia.<\/li>\n<li aria-level=\"1\">Outbound Tourism: Thu\u1eadt ng\u1eef n\u00e0y ch\u1ec9 du kh\u00e1ch th\u1ef1c hi\u1ec7n chuy\u1ebfn du l\u1ecbch v\u01b0\u1ee3t qua kh\u1ecfi bi\u00ean gi\u1edbi c\u1ee7a qu\u1ed1c gia m\u00ecnh. Chuy\u1ebfn \u0111i n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ec3 gi\u1ea3i tr\u00ed, ngh\u1ec9 m\u00e1t ho\u1eb7c c\u00f4ng t\u00e1c, h\u1ecdc t\u1eadp.<\/li>\n<\/ul>\n<h3><span id=\"22_Inbound_trong_Marketing\"><strong>2.2 Inbound trong Marketing<\/strong><\/span><\/h3>\n<p>Trong l\u0129nh v\u1ef1c Marketing, <strong>Inbound Marketing<\/strong> s\u1ebd c\u00f3 \u00fd ngh\u0129a nh\u01b0 sau:<\/p>\n<h4><span id=\"Inbound_Marketing_la_gi\"><strong>Inbound Marketing l\u00e0 g\u00ec?<\/strong><\/span><\/h4>\n<p><strong><a href=\"https:\/\/jobsgo.vn\/blog\/inbound-marketing-la-gi\/\" target=\"_blank\" rel=\"noopener\">Inbound Marketing<\/a><\/strong> \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 ch\u1ec9 \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb b\u1eb1ng ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3 c\u1ee7a doanh nghi\u1ec7p. Th\u00f4ng qua \u0111\u00f3, doanh nghi\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng nh\u01b0:<\/p>\n<ul>\n<li aria-level=\"1\">X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<li aria-level=\"1\">L\u00ean n\u1ed9i dung tr\u00ean web v\u00e0 t\u1ed1i \u01b0u SEO<\/li>\n<li aria-level=\"1\">Ti\u1ebfp th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n<h4><span id=\"Cac_giai_doan_trong_Inbound_Marketing\"><strong>C\u00e1c giai \u0111o\u1ea1n trong Inbound Marketing<\/strong><\/span><\/h4>\n<figure id=\"attachment_50607\" aria-describedby=\"caption-attachment-50607\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-50607\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Inbound-outbound-la-gi.jpg\" alt=\"Inbound &amp; outbound l\u00e0 g\u00ec\" width=\"800\" height=\"420\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Inbound-outbound-la-gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Inbound-outbound-la-gi-300x158.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Inbound-outbound-la-gi-150x79.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Inbound-outbound-la-gi-768x403.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-50607\" class=\"wp-caption-text\"><center><em>Inbound trong Marketing<\/em><\/center><\/figcaption><\/figure>\n<p>Trong ho\u1ea1t \u0111\u1ed9ng <strong>Inbound Marketing<\/strong> s\u1ebd bao g\u1ed3m 3 giai \u0111o\u1ea1n, c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n<ul>\n<li aria-level=\"1\">Giai \u0111o\u1ea1n 1- Thu h\u00fat kh\u00e1ch h\u00e0ng: V\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing, giai \u0111o\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ef1c k\u1ef3 quan tr\u1ecdng. M\u1ee5c \u0111\u00edch c\u1ee7a n\u00f3 nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng truy c\u1eadp v\u00e0o trang web c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua c\u00e1c b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Google, m\u1ea1ng x\u00e3 h\u1ed9i, Bing,..<\/li>\n<li aria-level=\"1\">Giai \u0111o\u1ea1n 2 &#8211; Ti\u1ebfp c\u1eadn: Sau khi thu h\u00fat \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng truy c\u1eadp \u0111\u1ebfn trang web, doanh nghi\u1ec7p s\u1ebd b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n ti\u1ebfp c\u1eadn, t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd. Nhi\u1ec7m v\u1ee5 ch\u00ednh c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0: L\u00e0m sao \u0111\u1ec3 kh\u00e1ch \u0111\u1ec3 l\u1ea1i th\u00f4ng tin c\u00e1 nh\u00e2n ho\u1eb7c ti\u1ebfp t\u1ee5c tham gia tr\u1ea3i nghi\u1ec7m trang web ho\u1eb7c mua s\u1ea3n ph\u1ea9m.<\/li>\n<li aria-level=\"1\">Giai \u0111o\u1ea1n 3 &#8211; Ph\u00e2n t\u00edch: \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n m\u00e0 doanh nghi\u1ec7p s\u1ebd d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 truy c\u1eadp v\u00e0 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e2n t\u00edch v\u1ec1 m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng, b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u00e3 hi\u1ec7u qu\u1ea3 hay ch\u01b0a. Qua \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd thay \u0111\u1ed5i nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn cao.<\/li>\n<\/ul>\n<p><strong>Xem th\u00eam: 9 b\u01b0\u1edbc <a href=\"https:\/\/jobsgo.vn\/blog\/xay-dung-chien-luoc-marketing\/\" target=\"_blank\" rel=\"noopener\">x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing<\/a> hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p<\/strong><\/p>\n<h4><span id=\"Inbound_Marketing_co_uu_diem_gi\"><strong>Inbound Marketing c\u00f3 \u01b0u \u0111i\u1ec3m g\u00ec?<\/strong><\/span><\/h4>\n<p><strong>Inbound Marketing<\/strong> v\u1edbi c\u00e1c doanh nghi\u1ec7p mang r\u1ea5t nhi\u1ec1u \u01b0u \u0111i\u1ec3m. C\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n<ul>\n<li aria-level=\"1\">Gi\u00fap chi\u1ebfn l\u01b0\u1ee3c Marketing c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed truy\u1ec1n th\u00f4ng, ti\u1ebfp th\u1ecb.<\/li>\n<li aria-level=\"1\">Ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a web cao h\u01a1n.<\/li>\n<li aria-level=\"1\">T\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh doanh nghi\u1ec7p t\u00edch c\u1ef1c, t\u1ed1t \u0111\u1eb9p.<\/li>\n<li aria-level=\"1\">Mang l\u1ea1i l\u1ee3i \u00edch b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p theo th\u1eddi gian.<\/li>\n<\/ul>\n<h3><span id=\"23_Inbound_trong_Logistics\"><strong>2.3 Inbound trong Logistics<\/strong><\/span><\/h3>\n<p><strong>Inbound <a href=\"https:\/\/jobsgo.vn\/blog\/logistics\/\" target=\"_blank\" rel=\"noopener\">Logistic<\/a><\/strong> l\u00e0 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1ec9 v\u1ec1 chu\u1ed7i cung \u1ee9ng c\u00e1c nguy\u00ean v\u1eadt li\u1ec7u trong m\u1ed9t doanh nghi\u1ec7p. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p n\u00e0y. Inbound Logistic n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m s\u1ea3n xu\u1ea5t ra. V\u00ec v\u1eady, doanh nghi\u1ec7p lu\u00f4n t\u1ed1i \u01b0u h\u00f3a nh\u1eb1m x\u00e2y d\u1ef1ng d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t chuy\u00ean nghi\u1ec7p, t\u1eeb \u0111\u00f3 gi\u1ea3m gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m m\u00e0 ch\u1ea5t l\u01b0\u1ee3ng v\u1eabn \u0111\u1ea3m b\u1ea3o.<\/p>\n<figure id=\"attachment_50608\" aria-describedby=\"caption-attachment-50608\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-50608\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/khach-du-lich-Inbound-la-gi.jpg\" alt=\"kh\u00e1ch du l\u1ecbch Inbound l\u00e0 g\u00ec\" width=\"800\" height=\"400\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/khach-du-lich-Inbound-la-gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/khach-du-lich-Inbound-la-gi-300x150.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/khach-du-lich-Inbound-la-gi-150x75.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/khach-du-lich-Inbound-la-gi-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-50608\" class=\"wp-caption-text\"><center><em>Inbound trong Logistics<\/em><\/center><\/figcaption><\/figure>\n<p>C\u00e1c c\u00f4ng vi\u1ec7c c\u1ee7a <strong>Inbound Logistic<\/strong> s\u1ebd bao g\u1ed3m:<\/p>\n<ul>\n<li aria-level=\"1\">Th\u1ef1c hi\u1ec7n vi\u1ec7c t\u00ecm ki\u1ebfm c\u00e1c ngu\u1ed3n nguy\u00ean li\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u s\u1ea3n xu\u1ea5t c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<li aria-level=\"1\">Ti\u1ebfn h\u00e0nh ph\u00e2n ph\u1ed1i, l\u01b0u tr\u1eef c\u00e1c nguy\u00ean li\u1ec7u th\u00f4 v\u1eeba nh\u1eadp v\u00e0o kho v\u00e0 ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o s\u1ea3n xu\u1ea5t.<\/li>\n<li aria-level=\"1\">N\u1eafm chu\u1ea9n x\u00e1c v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng h\u00e0ng, nguy\u00ean li\u1ec7u c\u00f2n t\u1ed3n \u0111\u1ecdng \u0111\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t ph\u00f9 h\u1ee3p.<\/li>\n<li aria-level=\"1\">L\u1eadp k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t t\u1ed1i \u01b0u nh\u1ea5t cho qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n<p>Ngo\u00e0i Inbound Logistic, trong l\u0129nh v\u1ef1c n\u00e0y c\u00f2n c\u00f3 thu\u1eadt ng\u1eef <strong>Outbound Logistic<\/strong>. N\u00f3 \u0111\u01b0\u1ee3c d\u00f9ng ch\u1ec9 v\u1ec1 qu\u00e1 tr\u00ecnh v\u1eadn chuy\u1ec3n, l\u01b0u tr\u1eef, sau \u0111\u00f3 ph\u00e2n ph\u1ed1i h\u00e0ng h\u00f3a, s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb ho\u1eb7c \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng cu\u1ed1i.<\/p>\n<h3><span id=\"24_Inbound_trong_Sales\"><strong>2.4 Inbound trong Sales<\/strong><\/span><\/h3>\n<p>Inbound trong l\u0129nh v\u1ef1c Sale n\u00f3 th\u01b0\u1edfng ch\u1ec9 \u0111\u1ebfn m\u1ed1i li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp gi\u1eefa ng\u01b0\u1eddi b\u00e1n v\u1edbi ng\u01b0\u1eddi mua. Hi\u1ec3u \u0111\u01a1n gi\u1ea3n th\u00ec n\u00f3 l\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p. Doanh nghi\u1ec7p mu\u1ed1n t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch c\u1ea7n gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp v\u1edbi h\u1ecd. Kh\u00f4ng nh\u1eefng v\u1eady, doanh nghi\u1ec7p c\u00f2n ph\u1ea3i s\u1eb5n s\u00e0ng gi\u00fap \u0111\u1ee1, gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng khi h\u1ecd c\u1ea7n.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/cong-viec-sale-la-gi\/\" target=\"_blank\" rel=\"noopener\">Sale l\u00e0 g\u00ec? C\u00f4ng vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean Sale &amp; L\u01b0\u01a1ng ngh\u1ec1 Sale<\/a><\/strong><\/p>\n<figure id=\"attachment_50609\" aria-describedby=\"caption-attachment-50609\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-50609\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Inbound-sales-la-gi.jpg\" alt=\"Inbound sales l\u00e0 g\u00ec\" width=\"800\" height=\"418\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Inbound-sales-la-gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Inbound-sales-la-gi-300x157.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Inbound-sales-la-gi-150x78.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/02\/Inbound-sales-la-gi-768x401.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-50609\" class=\"wp-caption-text\"><center><em>Inbound trong Sales<\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"25_Inbound_trong_SEO\"><strong>2.5 Inbound trong SEO<\/strong><\/span><\/h3>\n<p><strong>Inbound Links<\/strong> trong <strong><a href=\"https:\/\/jobsgo.vn\/blog\/seo-la-gi\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a><\/strong> c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 Backlink l\u00e0 thu\u1eadt ng\u1eef \u0111\u1ec3 ch\u1ec9 \u0111\u1ebfn link li\u00ean k\u1ebft t\u1eeb trang web trang web b\u00ean ngo\u00e0i d\u1eabn \u0111\u1ebfn trang web c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. Backlink c\u00e0ng ph\u1ed5 bi\u1ebfn th\u00ec \u0111\u1ed9 uy t\u00edn c\u1ee7a trang web doanh nghi\u1ec7p c\u00e0ng cao, t\u1eeb \u0111\u00f3 th\u1ee9 h\u1ea1ng tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Google c\u1ef1c hi\u1ec3n th\u1ecb cao h\u01a1n.<\/p>\n<p>Nh\u01b0 v\u1eady, ki\u1ebfn th\u1ee9c m\u00e0 <strong><a href=\"https:\/\/jobsgo.vn\/\" target=\"_blank\" rel=\"noopener\">JobsGO<\/a><\/strong> chia s\u1ebb trong b\u00e0i vi\u1ebft tr\u00ean kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n hi\u1ec3u \u201c<strong>Inbound l\u00e0 g\u00ec?\u201d<\/strong> m\u00e0 c\u00f2n gi\u00fap b\u1ea1n hi\u1ec3u t\u01b0\u1eddng t\u1eadn v\u1ec1 ngh\u0129a \u00fd c\u1ee7a Inbound trong c\u00e1c l\u0129nh v\u1ef1c du l\u1ecbch, Marketing, Sale, Logistic v\u00e0 SEO. Hy v\u1ecdng n\u00f3 h\u1eefu \u00edch v\u1edbi c\u00e1c b\u1ea1n \u0111ang t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e1nh gi\u00e1 post \u00dd ngh\u0129a c\u1ee7a Inbound l\u00e0 g\u00ec? T\u00f9y thu\u1ed9c v\u00e0o ho\u00e0n c\u1ea3nh v\u00e0 l\u0129nh v\u1ef1c m\u00e0 Inbound \u0111\u01b0\u1ee3c hi\u1ec3u theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau. Trong b\u00e0i vi\u1ebft n\u00e0y c\u1ee7a JobsGO, c\u00e1c b\u1ea1n s\u1ebd n\u1eafm t\u01b0\u1eddng t\u1eadn \u00fd ngh\u0129a&#8230;<\/p>\n","protected":false},"author":43,"featured_media":50605,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"inbound l\u00e0 g\u00ec","_yoast_wpseo_title":"Inbound l\u00e0 g\u00ec? T\u00ecm hi\u1ec3u nh\u1eefng kh\u00e1i ni\u1ec7m li\u00ean quan \u0111\u1ebfn inbound %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Inbound l\u00e0 g\u00ec? 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