{"id":51118,"date":"2023-03-11T09:00:53","date_gmt":"2023-03-11T02:00:53","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=51118"},"modified":"2024-10-14T10:58:12","modified_gmt":"2024-10-14T03:58:12","slug":"brand-identity-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/brand-identity-la-gi\/","title":{"rendered":"Brand identity l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u c\u1ea7n bi\u1ebft v\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n
Brand identity l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 <\/em>Brand identity l\u00e0 g\u00ec<\/em><\/strong><\/a>, n\u00f3 g\u1ed3m nh\u1eefng g\u00ec hay c\u00e1ch \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t Brand identity? V\u1eady th\u00ec trong b\u00e0i vi\u1ebft n\u00e0y, JobsGO s\u1ebd chia s\u1ebb \u0111\u1ebfn b\u1ea1n \u0111\u1ecdc to\u00e0n b\u1ed9 nh\u1eefng th\u00f4ng tin li\u00ean quan \u0111\u1ebfn c\u00e1c v\u1ea5n \u0111\u1ec1, th\u1eafc m\u1eafc tr\u00ean.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> Brand identity<\/strong> \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ebfn thi\u1ebft k\u1ebf nh\u01b0 nh\u00e3n hi\u1ec7u<\/strong><\/a>, logo, h\u00ecnh \u1ea3nh, m\u00e0u s\u1eafc, typo, icon,… hay th\u1eadm ch\u00ed l\u00e0 c\u1ea3 \u00e2m thanh, m\u00f9i v\u1ecb, c\u1ea3m gi\u00e1c,…<\/p><\/blockquote>\n Th\u00f4ng qua Brand identity, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft, ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c trong c\u00f9ng l\u0129nh v\u1ef1c.<\/p>\n Hi\u1ec7n nay, 3 kh\u00e1i ni\u1ec7m “Brand<\/strong><\/a>“, “Branding” v\u00e0 “Brand identity<\/strong>” th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00e1 nhi\u1ec1u trong x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p. \u0110\u00f4i khi ch\u00fang \u0111\u01b0\u1ee3c ho\u00e1n \u0111\u1ed5i, hi\u1ec3u theo m\u1ed9t ngh\u0129a chung v\u1edbi t\u00ednh ch\u1ea5t t\u01b0\u01a1ng \u0111\u1ed3ng nhau. Th\u1ebf nh\u01b0ng th\u1ef1c t\u1ebf th\u00ec 3 thu\u1eadt ng\u1eef n\u00e0y l\u1ea1i c\u00f3 s\u1ef1 kh\u00e1c nhau m\u00e0 n\u1ebfu l\u00e0m trong l\u0129nh v\u1ef1c Marketing, Truy\u1ec1n th\u00f4ng, Qu\u1ea3ng c\u00e1o, b\u1ea1n c\u1ea7n ph\u1ea3i n\u1eafm r\u00f5:<\/p>\n Brand identity<\/strong> \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p, c\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd mang nh\u1eefng \u00fd ngh\u0129a, truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p ri\u00eang v\u00e0 c\u00f3 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. V\u00ec v\u1eady m\u00e0 n\u00f3 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i cho doanh nghi\u1ec7p. Nh\u1edd c\u00f3 Brand identity m\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi ghi nh\u1edb s\u1ebd c\u00e0ng gia t\u0103ng \u0111\u1ed9 ph\u1ee7 s\u00f3ng cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n V\u00e0 2 y\u1ebfu t\u1ed1 gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t ch\u00ednh l\u00e0 logo v\u00e0 m\u00e0u s\u1eafc. Logo c\u00e0ng \u0111\u1ed9c \u0111\u00e1o, l\u1ea1 m\u1eaft, k\u1ebft h\u1ee3p m\u00e0u s\u1eafc n\u1ed5i b\u1eadt th\u00ec m\u1ecdi ng\u01b0\u1eddi s\u1ebd c\u00e0ng ch\u00fa \u00fd. V\u00ed d\u1ee5 nh\u01b0 logo \u0111\u1ecf c\u1ee7a Coca Cola hay logo \u0111\u1ecf + v\u00e0ng c\u1ee7a McDonald’s,…<\/p>\n Xem th\u00eam: Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/a>? 5 b\u01b0\u1edbc n\u00e2ng t\u1ea7m Brand Value<\/strong><\/p>\n Brand identity<\/strong> ch\u00ednh l\u00e0 b\u1ed9 m\u1eb7t c\u1ee7a m\u1ed9t doanh nghi\u1ec7p, g\u00f3p ph\u1ea7n thu h\u00fat, x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, trung th\u00e0nh.<\/p>\n Th\u1eadt v\u1eady, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng \u1ea5n t\u01b0\u1ee3ng th\u00ec s\u1ebd c\u00e0ng g\u00e2y n\u00ean s\u1ef1 t\u00f2 m\u00f2, l\u00f4i k\u00e9o \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m, mua h\u00e0ng. V\u00e0 n\u1ebfu s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u0169ng ch\u1ea5t l\u01b0\u1ee3ng th\u00ec s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c ni\u1ec1m tin, gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i.<\/p>\n Xem th\u00eam: T\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a> – C\u00e1ch t\u1ea1o t\u1ec7p kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i<\/strong><\/p>\n Tr\u00ean Brand Identity<\/strong> s\u1ebd \u0111\u1ec1 c\u1eadp nh\u1eefng th\u00f4ng tin, th\u00f4ng \u0111i\u1ec7p li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y h\u1ed7 tr\u1ee3 r\u1ea5t nhi\u1ec1u cho \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng n\u00f3i ri\u00eang v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p n\u00f3i chung.<\/p>\n Nh\u1edd v\u00e0o nh\u1eefng th\u00f4ng tin \u0111\u00f3 m\u00e0 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3, ch\u0103m s\u00f3c cho kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. \u0110\u1ed3ng th\u1eddi, c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i c\u0169ng s\u1ebd gi\u1ea3m b\u1edbt \u0111\u01b0\u1ee3c th\u1eddi gian \u0111\u1ec3 training cho nh\u00e2n vi\u00ean tr\u01b0\u1edbc khi b\u00e1n h\u00e0ng.<\/p>\n Th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng, \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 gi\u00fap th\u00fac \u0111\u1ea9y doanh thu<\/a><\/strong>, l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p.<\/p>\n V\u00ed d\u1ee5 nh\u01b0 khi nh\u1eafc \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m Iphone, Ipad, Macbook,…, ng\u01b0\u1eddi ta s\u1ebd nh\u1edb ngay \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u “qu\u1ea3 t\u00e1o c\u1eafn d\u1edf” Apple. Trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u v\u1edbi s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, th\u01b0\u1eddng xuy\u00ean \u0111\u1ed5i m\u1edbi, c\u1ea3i ti\u1ebfn. Nh\u01b0 v\u1eady, nh\u1edd vi\u1ec7c x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t m\u00e0 Apple \u0111\u00e3 b\u00e1n \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m, thu v\u1ec1 doanh thu, l\u1ee3i nhu\u1eadn kh\u1ee7ng h\u00e0ng n\u0103m.<\/p>\n Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, Brand identity<\/strong> g\u1ed3m r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau nh\u01b0 logo, h\u00ecnh \u1ea3nh, m\u00e0u s\u1eafc,… V\u00e0 \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c b\u1ea1n h\u00e3y theo d\u00f5i n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ea7n ph\u1ea3i c\u00f3. Th\u00f4ng th\u01b0\u1eddng, m\u1ed7i doanh nghi\u1ec7p s\u1ebd ch\u1ec9 s\u1eed d\u1ee5ng 1 logo ch\u00ednh. Tuy nhi\u00ean, trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, doanh nghi\u1ec7p c\u0169ng c\u1ea7n c\u00f3 logo phi\u00ean b\u1ea3n kh\u00e1c \u0111\u1ec3 thay th\u1ebf cho ph\u00f9 h\u1ee3p.<\/p>\n C\u1ee5 th\u1ec3, c\u00e1c logo<\/a> m\u00e0 doanh nghi\u1ec7p c\u1ea7n c\u00f3 l\u00e0:<\/p>\n \u0110\u1ec3 th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m, ch\u00fa \u00fd t\u1eeb m\u1ecdi ng\u01b0\u1eddi th\u00ec m\u00e0u s\u1eafc c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng. T\u00f9y v\u00e0o t\u1eebng m\u1ee5c \u0111\u00edch, c\u00e2u chuy\u1ec7n, th\u00f4ng \u0111i\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i m\u00e0 doanh nghi\u1ec7p h\u00e3y l\u1ef1a ch\u1ecdn m\u00e0u s\u1eafc cho ph\u00f9 h\u1ee3p. Ch\u1eb3ng h\u1ea1n nh\u01b0 sau:<\/p>\n Xem th\u00eam: Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/a>? C\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/strong><\/p>\n Slogan<\/a> gi\u00fap lan t\u1ecfa nh\u1eefng th\u00f4ng \u0111i\u1ec7p, \u00fd ngh\u0129a m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n t\u1ea3i. N\u00f3 s\u1ebd \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p trong su\u1ed1t qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n.<\/p>\n M\u1ed9t c\u00e2u slogan s\u1ebd c\u1ea7n ng\u1eafn g\u1ecdn, s\u00fac t\u00edch nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o g\u00e2y \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, khi \u0111\u1ecdc c\u00e2u slogan, kh\u00e1ch h\u00e0ng s\u1ebd hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c nh\u1eefng gi\u00e1 tr\u1ecb, th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n nay \u0111\u00e3, \u0111ang t\u1eadn d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m social media<\/strong><\/a> v\u1edbi m\u00e0u s\u1eafc, phong c\u00e1ch, font ch\u1eef,… \u1ea5n t\u01b0\u1ee3ng, thu h\u00fat kh\u00e1ch h\u00e0ng nh\u01b0 \u1ea3nh b\u00eca, \u1ea3nh h\u1ed3 s\u01a1, h\u00ecnh n\u1ec1n, logo,… tr\u00ean Faceook, Google+, k\u00eanh Youtube, Linkedin, Twitter, Instagram,… Do \u0111\u00f3, \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1, th\u00e0nh ph\u1ea7n quan tr\u1ecdng c\u1ee7a Brand identity<\/strong>.<\/p>\n \u0110\u1ed1i v\u1edbi m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, b\u00ean c\u1ea1nh nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u1eb9p, logo \u1ea5n t\u01b0\u1ee3ng, slogan hay,… th\u00ec doanh nghi\u1ec7p c\u00f2n c\u1ea7n quan t\u00e2m \u0111\u1ebfn n\u1ed9i dung b\u00ean trong c\u00e1c h\u00ecnh \u1ea3nh. B\u1edfi \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t v\u1eabn l\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, th\u00f4ng tin h\u1eefu \u00edch v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ebfn kh\u00e1ch h\u00e0ng. V\u1eady n\u00ean, h\u00e3y \u0111em \u0111\u1ebfn nh\u1eefng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau, ph\u01b0\u01a1ng ch\u00e2m ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n M\u1ed9t s\u1ed1 n\u1ed9i dung h\u00ecnh \u1ea3nh c\u1ea7n \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng \u0111\u00f3 l\u00e0: h\u00ecnh \u1ea3nh \u0111\u0103ng l\u00ean Blog, Facebook, Instagram, Youtube, Google+,…<\/p>\n \u0110\u00e2y l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong Brand identity<\/strong>. N\u00f3 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ee9c h\u00fat, l\u01b0\u1ee3ng truy c\u1eadp website n\u00f3i ri\u00eang v\u00e0 th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p n\u00f3i chung.<\/p>\n \u0110\u1ed1i v\u1edbi m\u1ed9t website, nh\u1eefng ph\u1ea7n b\u1ea1n c\u1ea7n ch\u00fa \u00fd khi thi\u1ebft k\u1ebf \u0111\u00f3 l\u00e0:<\/p>\n Xem th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/a> l\u00e0 g\u00ec? 9 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t, t\u1ea1o ra n\u00e9t ri\u00eang c\u1ee7a m\u00ecnh. Do \u0111\u00f3, phong c\u00e1ch thi\u1ebft k\u1ebf c\u0169ng c\u1ea7n ph\u1ea3i \u0111\u1ed9c \u0111\u00e1o, t\u1ea1o \u0111\u01b0\u1ee3c \u0111i\u1ec3m nh\u1ea5n, s\u1ee9c h\u00fat \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi xem.<\/p>\n B\u00ean c\u1ea1nh \u0111\u00f3, phong c\u00e1ch thi\u1ebft k\u1ebf c\u0169ng c\u1ea7n ph\u1ea3i li\u00ean quan, ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. N\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch m\u00e0 kh\u00e1ch h\u00e0ng nh\u00ecn nh\u1eadn, \u0111\u00e1nh gi\u00e1 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n Nh\u1eefng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c t\u1ea1o ra trong qu\u00e1 tr\u00ecnh Marketing c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p. V\u00ed d\u1ee5 nh\u01b0:<\/p>\n \u0110\u1ec3 t\u1ea1o s\u1ef1 chuy\u00ean nghi\u1ec7p c\u0169ng nh\u01b0 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p y\u00eau c\u1ea7u nh\u00e2n vi\u00ean s\u1eed d\u1ee5ng email ri\u00eang c\u1ee7a c\u00f4ng ty c\u00f3 k\u00e8m theo h\u00ecnh \u1ea3nh, ch\u1eef k\u00fd, n\u1ed9i dung,… li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n \u0110\u1ec3 t\u1ea1o n\u00ean m\u1ed9t Brand identity<\/strong> ch\u1ea5t l\u01b0\u1ee3ng, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o 5 b\u01b0\u1edbc th\u1ef1c hi\u1ec7n d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n Tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/a> \u0111\u1ec3 n\u1eafm r\u00f5 \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f3 nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng ph\u00f9 h\u1ee3p. C\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea7n nghi\u00ean c\u1ee9u, x\u00e1c \u0111\u1ecbnh g\u1ed3m:<\/p>\n B\u01b0\u1edbc ti\u1ebfp theo, b\u1ea1n s\u1ebd ti\u1ebfn h\u00e0nh thi\u1ebft k\u1ebf c\u00e1c s\u1ea3n ph\u1ea9m, th\u00e0nh ph\u1ea7n c\u1ee7a Brand identity<\/strong>, trong \u0111\u00f3 quan tr\u1ecdng nh\u1ea5t ch\u00ednh l\u00e0 logo. B\u1edfi logo s\u1ebd xu\u1ea5t hi\u1ec7n \u1edf t\u1ea5t c\u1ea3 c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng, h\u00ecnh \u1ea3nh, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, website,… c\u1ee7a doanh nghi\u1ec7p.<\/p>\n \u0110\u1ec3 t\u1ea1o n\u00ean b\u1ea3n s\u1eafc ri\u00eang cho th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n h\u00e3y s\u1eed d\u1ee5ng b\u1ea3ng m\u00e0u \u0111\u1ed9c \u0111\u00e1o xuy\u00ean su\u1ed1t qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n. \u0110i\u1ec1u n\u00e0y t\u1ea1o n\u00ean s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng ghi nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u1ea7n c\u00f3 t\u00e0i li\u1ec7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn chi ti\u1ebft, r\u00f5 r\u00e0ng v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 trao quy\u1ec1n cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, ai c\u0169ng n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c y\u00eau c\u1ea7u li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n B\u01b0\u1edbc n\u00e0y nh\u1eb1m m\u1ee5c \u0111\u00edch k\u1ebft n\u1ed1i v\u00e0 qu\u1ea3ng c\u00e1o v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong su\u1ed1t qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch Marketing<\/strong><\/a>, truy\u1ec1n th\u00f4ng. Nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd \u0111\u00f3 l\u00e0:<\/p>\n Trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng Brand identity<\/strong>, doanh nghi\u1ec7p s\u1ebd c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh v\u00e0 li\u1ec7t k\u00ea ra nh\u1eefng \u0111i\u1ec1u kh\u00f4ng n\u00ean th\u1ef1c hi\u1ec7n \u0111\u1ec3 tr\u00e1nh g\u1eb7p r\u1ee7i ro, kh\u00f4ng hi\u1ec7u qu\u1ea3 nh\u01b0:<\/p>\n B\u01b0\u1edbc cu\u1ed1i c\u00f9ng, doanh nghi\u1ec7p s\u1ebd c\u1ea7n ph\u1ea3i qu\u1ea3n l\u00fd, gi\u00e1m s\u00e1t v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a Brand identity<\/strong>. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap cho Brand identity ph\u00e1t huy \u0111\u01b0\u1ee3c t\u1ed1i \u0111a s\u1ee9c m\u1ea1nh, gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3.<\/p>\n Xem th\u00eam: Khi n\u00e0o doanh nghi\u1ec7p c\u1ea7n l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/a>?<\/strong><\/p>\n1. Brand identity l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n
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2. Vai tr\u00f2 c\u1ee7a Brand identity<\/strong><\/span><\/h2>\n
2.1 Th\u1ec3 hi\u1ec7n nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p<\/strong><\/span><\/h3>\n
2.2 X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, trung th\u00e0nh<\/strong><\/span><\/h3>\n
2.3 H\u1ed7 tr\u1ee3 ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/strong><\/span><\/h3>\n
2.4 Gia t\u0103ng doanh thu, l\u1ee3i nhu\u1eadn<\/strong><\/span><\/h3>\n
3. Brand identity g\u1ed3m nh\u1eefng g\u00ec?<\/strong><\/span><\/h2>\n
3.1 Logo<\/strong><\/span><\/h3>\n
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3.2 M\u00e0u th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n
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3.3 Slogan<\/strong><\/span><\/h3>\n
3.4 Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/strong><\/span><\/h3>\n
3.5 N\u1ed9i dung h\u00ecnh \u1ea3nh<\/strong><\/span><\/h3>\n
3.6 \u0110\u1ed3 h\u1ecda tr\u00ean website<\/strong><\/span><\/h3>\n
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3.7 Phong c\u00e1ch thi\u1ebft k\u1ebf<\/strong><\/span><\/h3>\n
3.8 S\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 Marketing<\/strong><\/span><\/h3>\n
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3.9 Email<\/strong><\/span><\/h3>\n
4. C\u00e1ch t\u1ea1o n\u00ean m\u1ed9t Brand identity cho doanh nghi\u1ec7p<\/strong><\/span><\/h2>\n
4.1 B\u01b0\u1edbc 1: T\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/strong><\/span><\/h3>\n
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4.2 B\u01b0\u1edbc 2: Thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n
4.3 B\u01b0\u1edbc 3: T\u00edch h\u1ee3p ng\u00f4n ng\u1eef<\/strong><\/span><\/h3>\n
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4.4 B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec1u n\u00ean tr\u00e1nh<\/strong><\/span><\/h3>\n
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4.5 B\u01b0\u1edbc 5: Qu\u1ea3n l\u00fd, gi\u00e1m s\u00e1t th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/span><\/h3>\n
5. Nh\u01b0 th\u1ebf n\u00e0o l\u00e0 m\u1ed9t Brand identity \u1ea5n t\u01b0\u1ee3ng?<\/strong><\/span><\/h2>\n