{"id":51163,"date":"2024-04-13T09:31:06","date_gmt":"2024-04-13T02:31:06","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=51163"},"modified":"2024-11-18T09:02:50","modified_gmt":"2024-11-18T02:02:50","slug":"ctr-la-gi","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/ctr-la-gi\/","title":{"rendered":"CTR L\u00e0 G\u00ec? Ch\u1ec9 S\u1ed1 CTR Trong Adwords & SEO Bao Nhi\u00eau L\u00e0 T\u1ed1t?"},"content":{"rendered":"\n
CTR l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 r\u1ea5t quan tr\u1ecdng trong qu\u1ea3ng c\u00e1o, marketing. Vi\u1ec7c gia t\u0103ng t\u1ef7 l\u1ec7 CTR s\u1ebd gi\u00fap Google \u0111\u00e1nh gi\u00e1 cao website c\u1ee7a b\u1ea1n, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng. V\u1eady hi\u1ec3u c\u1ee5 th\u1ec3 <\/em>CTR l\u00e0 g\u00ec<\/em><\/strong><\/a>? Ch\u1ec9 s\u1ed1 CTR bao nhi\u00eau l\u00e0 t\u1ed1t? C\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n CTR nh\u01b0 th\u1ebf n\u00e0o? \u0110\u1ecdc ngay b\u00e0i vi\u1ebft \u0111\u1ec3 \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p nh\u1eefng th\u1eafc m\u1eafc tr\u00ean b\u1ea1n nh\u00e9.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> CTR<\/strong><\/a> l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a “Click Through Rate”, t\u1ee9c t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t\/click chu\u1ed9t. Trong Google Ads<\/strong><\/a> v\u00e0 Facebook Ads<\/strong><\/a>, CTR \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 gi\u1eefa s\u1ed1 l\u1ea7n nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o so v\u1edbi s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb c\u1ee7a n\u00f3. C\u00f2n trong SEO, CTR l\u00e0 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o \u0111\u01b0\u1eddng link tr\u00ean t\u1ed5ng s\u1ed1 l\u1ea7n link n\u00e0y hi\u1ec3n th\u1ecb.<\/p><\/blockquote>\n CTR \u0111\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t tr\u00ean m\u1ed9t li\u00ean k\u1ebft cho t\u1ed5ng s\u1ed1 l\u1ea7n li\u00ean k\u1ebft \u0111\u00f3 \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb, sau \u0111\u00f3 nh\u00e2n 100 \u0111\u1ec3 t\u00ednh theo ph\u1ea7n tr\u0103m. CTR th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m th\u01b0\u1edbc \u0111o hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn ho\u1eb7c \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 t\u1ed1t – x\u1ea5u c\u1ee7a m\u1ed9t n\u1ed9i dung tr\u00ean website.<\/p>\n Ch\u1ec9 s\u1ed1 CTR<\/strong> g\u1ed3m nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u01a1 b\u1ea3n nh\u01b0 sau:<\/p>\n Xem th\u00eam: CPC l\u00e0 g\u00ec<\/a><\/strong><\/p>\n V\u1ec1 ch\u1ec9 s\u1ed1 CTR<\/strong>, c\u00f3 m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 b\u1ea1n c\u1ea7n l\u01b0u \u00fd nh\u01b0 sau:<\/p>\n CTR<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 ch\u00ednh, \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn ho\u1eb7c n\u1ed9i dung tr\u00ean m\u1ed9t trang web. T\u1ef7 l\u1ec7 CTR th\u1ea5p cho th\u1ea5y qu\u1ea3ng c\u00e1o, n\u1ed9i dung website kh\u00f4ng h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng ho\u1eb7c v\u1ecb tr\u00ed c\u1ee7a qu\u1ea3ng c\u00e1o, li\u00ean k\u1ebft kh\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\n Ng\u01b0\u1ee3c l\u1ea1i, t\u1ef7 l\u1ec7 CTR cao th\u1ec3 hi\u1ec7n qu\u1ea3ng c\u00e1o ho\u1eb7c n\u1ed9i dung tr\u00ean trang web c\u00f3 t\u00ednh h\u1ea5p d\u1eabn v\u00e0 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/p>\n CTR<\/strong>\u00a0c\u00f3 m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi <\/span>SEO l\u00e0 g\u00ec<\/strong><\/a>, n\u00f3 l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n v\u00e0 v\u1ecb tr\u00ed website tr\u00ean trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/span><\/p>\n Khi m\u1ed9t trang web xu\u1ea5t hi\u1ec7n tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google, c\u00e1c th\u00f4ng tin li\u00ean quan nh\u01b0 ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3,… s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb. N\u1ebfu ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho t\u1eeb kh\u00f3a t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, h\u1ecd s\u1ebd nh\u1ea5p v\u00e0o li\u00ean k\u1ebft, truy c\u1eadp v\u00e0o trang web \u0111\u00f3. \u0110i\u1ec1u n\u00e0y t\u0103ng t\u1ef7 l\u1ec7 CTR, \u0111\u1ed3ng th\u1eddi Google c\u0169ng s\u1ebd \u0111\u00e1nh gi\u00e1 cao trang web.<\/p>\n CTR<\/strong> kh\u00f4ng ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh duy nh\u1ea5t trong vi\u1ec7c x\u1ebfp h\u1ea1ng tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. N\u00f3 c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00f9ng c\u00e1c KPI kh\u00e1c nh\u01b0:<\/p>\n Xem th\u00eam: CR l\u00e0 g\u00ec?<\/a><\/strong><\/p>\n Ch\u1ec9 s\u1ed1 CTR bao nhi\u00eau l\u00e0 t\u1ed1t<\/strong>? C\u00f9ng t\u00ecm hi\u1ec3u v\u1edbi JobsGO \u1edf n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o ch\u1ec9 s\u1ed1 CTR<\/strong> cao c\u0169ng l\u00e0 t\u1ed1t. M\u1eb7c d\u00f9 CTR \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111o l\u01b0\u1eddng s\u1ef1 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o ho\u1eb7c n\u1ed9i dung tr\u00ean trang web, nh\u01b0ng n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ec9 s\u1ed1 duy nh\u1ea5t v\u00e0 c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ec9 s\u1ed1 quy\u1ebft \u0111\u1ecbnh.<\/p>\n M\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p ch\u1ec9 s\u1ed1 CTR cao kh\u00f4ng \u0111\u1ea3m b\u1ea3o s\u1ef1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ho\u1eb7c n\u1ed9i dung tr\u00ean trang web l\u00e0:<\/p>\n Kh\u00f4ng c\u00f3 m\u1ed9t con s\u1ed1 c\u1ee5 th\u1ec3 cho ch\u1ec9 s\u1ed1 CTR<\/strong> ph\u00f9 h\u1ee3p, n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 ng\u00e0nh ngh\u1ec1, lo\u1ea1i qu\u1ea3ng c\u00e1o, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, k\u00eanh qu\u1ea3ng c\u00e1o hay m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n V\u00ed d\u1ee5 nh\u01b0 \u0111\u1ed1i v\u1edbi AdWords, ch\u1ec9 s\u1ed1 CTR kho\u1ea3ng 2% tr\u1edf l\u00ean \u0111\u01b0\u1ee3c coi l\u00e0 t\u1ed1t. Tuy nhi\u00ean, v\u1edbi Facebook th\u00ec CTR ph\u00f9 h\u1ee3p th\u01b0\u1eddng l\u00e0 kho\u1ea3ng 0,9%.<\/p>\n Vi\u1ec7c c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 CTR<\/strong> l\u00e0 m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, marketing. V\u1eady l\u00e0m sao \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3?<\/p>\n Ch\u1ec9 s\u1ed1 CTR l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng trong qu\u1ea3ng c\u00e1o AdWords c\u1ee7a Google. N\u00f3 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi d\u00f9ng click v\u00e0o qu\u1ea3ng c\u00e1o so v\u1edbi t\u1ed5ng s\u1ed1 l\u1ea7n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb. CTR trung b\u00ecnh trong AdWords dao \u0111\u1ed9ng trong kho\u1ea3ng 1-2% tr\u00ean c\u00e1c ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau.<\/p>\n Tuy nhi\u00ean, CTR cao hay th\u1ea5p ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 ng\u00e0nh ngh\u1ec1, t\u1eeb kh\u00f3a, ch\u1ea5t l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau,… M\u1ed9t s\u1ed1 ng\u00e0nh nh\u01b0 ph\u00e1p l\u00fd, t\u00e0i ch\u00ednh c\u00f3 th\u1ec3 \u0111\u1ea1t CTR cao h\u01a1n 5-6% trong khi m\u1ed9t s\u1ed1 ng\u00e0nh kh\u00e1c th\u00ec th\u1ea5p h\u01a1n 1%.<\/p>\n V\u00ec v\u1eady, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o CTR trung b\u00ecnh, vi\u1ec7c quan tr\u1ecdng l\u00e0 t\u00ecm c\u00e1ch t\u1ed1i \u01b0u h\u00f3a CTR cho ri\u00eang chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/p>\n D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ec9 s\u1ed1 CTR cho qu\u1ea3ng c\u00e1o AdWords:<\/p>\n \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c CTR cao cho c\u00e1c t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 trong AdWords, b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc sau:<\/p>\n Xem th\u00eam: Digital Marketing l\u00e0 g\u00ec?<\/a><\/strong><\/p>\n Ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 meta l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn CTR c\u1ee7a b\u1ea1n trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. H\u00e3y t\u1ed1i \u01b0u h\u00f3a ch\u00fang \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 khi\u1ebfn h\u1ecd click v\u00e0o k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n Ti\u00eau \u0111\u1ec1 meta n\u00ean ng\u1eafn g\u1ecdn, s\u00fac t\u00edch v\u00e0 ch\u1ee9a t\u1eeb kh\u00f3a ch\u00ednh. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng nhanh ch\u00f3ng nh\u1eadn ra n\u1ed9i dung li\u00ean quan \u0111\u1ebfn y\u00eau c\u1ea7u t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd. M\u00f4 t\u1ea3 meta n\u00ean m\u00f4 t\u1ea3 c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 n\u1ed9i dung trang web v\u00e0 c\u1ed1 g\u1eafng thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng click v\u00e0o k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch nh\u1ea5n m\u1ea1nh gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch m\u00e0 h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n V\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp internet tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng ng\u00e0y c\u00e0ng t\u0103ng, vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 c\u1ea3i thi\u1ec7n CTR.<\/p>\n H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang web c\u1ee7a b\u1ea1n t\u01b0\u01a1ng th\u00edch v\u00e0 hi\u1ec3n th\u1ecb t\u1ed1t tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng kh\u00e1c nhau. N\u1ed9i dung n\u00ean \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd, ph\u00f4ng ch\u1eef v\u00e0 k\u00edch th\u01b0\u1edbc ph\u1ea3i d\u1ec5 \u0111\u1ecdc. T\u1ed1c \u0111\u1ed9 t\u1ea3i trang c\u0169ng r\u1ea5t quan tr\u1ecdng, v\u00ec ng\u01b0\u1eddi d\u00f9ng di \u0111\u1ed9ng th\u01b0\u1eddng b\u1ecb l\u01b0\u1ee3ng d\u1eef li\u1ec7u gi\u1edbi h\u1ea1n v\u00e0 s\u1ebd nhanh ch\u00f3ng b\u1ecf qua c\u00e1c trang web ch\u1eadm.<\/p>\n T\u1ed1c \u0111\u1ed9 t\u1ea3i trang \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 CTR. Nh\u1eefng trang web ch\u1eadm th\u01b0\u1eddng g\u00e2y ra t\u1ef7 l\u1ec7 tho\u00e1t cao v\u00e0 ng\u01b0\u1eddi d\u00f9ng s\u1ebd nhanh ch\u00f3ng quay tr\u1edf l\u1ea1i k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/p>\n B\u1ea1n h\u00e3y t\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh, s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e9n v\u00e0 \u0111\u01b0a ch\u00fang l\u00ean CDN \u0111\u1ec3 gi\u1ea3m th\u1eddi gian t\u1ea3i. Lo\u1ea1i b\u1ecf c\u00e1c t\u00e0i nguy\u00ean kh\u00f4ng c\u1ea7n thi\u1ebft, t\u1eadn d\u1ee5ng b\u1ed9 nh\u1edb cache v\u00e0 xem x\u00e9t s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt nh\u01b0 ph\u00e2n c\u1ea5p t\u00e0i nguy\u00ean, chia nh\u1ecf JavaScript v\u00e0 t\u1ed1i \u01b0u h\u00f3a CSS. Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch t\u1ed1c \u0111\u1ed9 trang web \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 kh\u1eafc ph\u1ee5c c\u00e1c v\u1ea5n \u0111\u1ec1 ch\u1eadm.<\/p>\n N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, li\u00ean quan v\u00e0 h\u1eefu \u00edch cho ng\u01b0\u1eddi d\u00f9ng s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n CTR \u0111\u00e1ng k\u1ec3. N\u1ebfu n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, h\u1ecd s\u1ebd r\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng click v\u00e0o k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n B\u1ea1n h\u00e3y nghi\u00ean c\u1ee9u k\u1ef9 t\u1eeb kh\u00f3a v\u00e0 mong \u0111\u1ee3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, t\u1ea1o n\u1ed9i dung h\u1eefu \u00edch, d\u1ec5 \u0111\u1ecdc v\u00e0 d\u1ec5 hi\u1ec3u, bao g\u1ed3m c\u00e1c \u0111o\u1ea1n v\u0103n ng\u1eafn g\u1ecdn, \u0111\u1ecbnh d\u1ea1ng r\u00f5 r\u00e0ng, c\u00f3 h\u00ecnh \u1ea3nh minh h\u1ecda.<\/p>\n B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u0169ng c\u1ea7n ch\u1eafc ch\u1eafn r\u1eb1ng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi ti\u00eau \u0111\u1ec1 v\u00e0 m\u00f4 t\u1ea3 meta \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u1ea3m th\u1ea5y b\u1ecb l\u1eeba khi click v\u00e0o k\u1ebft qu\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n Ph\u1ea7n m\u00f4 t\u1ea3 \u0111\u00e1ng tin c\u1eady (rich snippet) gi\u00fap k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt h\u01a1n tr\u00ean trang k\u1ebft qu\u1ea3 v\u00e0 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u00e1ng k\u1ec3 CTR.<\/p>\n M\u1ed9t s\u1ed1 lo\u1ea1i ph\u1ea7n m\u00f4 t\u1ea3 \u0111\u00e1ng tin c\u1eady ph\u1ed5 bi\u1ebfn bao g\u1ed3m \u0111\u00e1nh gi\u00e1 sao, gi\u00e1 c\u1ea3, th\u00f4ng tin s\u1ef1 ki\u1ec7n v\u00e0 th\u1ebb c\u00e2u h\u1ecfi – tr\u1ea3 l\u1eddi. H\u00e3y th\u00eam \u0111o\u1ea1n m\u00e3 \u0111\u1ecbnh c\u1ea5u tr\u00fac th\u00edch h\u1ee3p v\u00e0o trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n hi\u1ec3n th\u1ecb ph\u1ea7n m\u00f4 t\u1ea3 \u0111\u00e1ng tin c\u1eady. \u0110i\u1ec1u n\u00e0y s\u1ebd l\u00e0m cho k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n tr\u1edf n\u00ean n\u1ed5i b\u1eadt h\u01a1n v\u00e0 thu h\u00fat th\u00eam nhi\u1ec1u l\u01b0\u1ee3t click. Ngo\u00e0i ra, vi\u1ec7c t\u00edch h\u1ee3p Google Analytics v\u00e0o website<\/strong><\/a> c\u0169ng gi\u00fap b\u1ea1n theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c thay \u0111\u1ed5i n\u00e0y.<\/p>\n T\u1ef7 l\u1ec7 CTR l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u1ea3ng c\u00e1o tr\u00ean Facebook. CTR cho bi\u1ebft t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o v\u00e0 click v\u00e0o n\u00f3.<\/p>\n Theo Facebook, t\u1ef7 l\u1ec7 CTR trung b\u00ecnh tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y dao \u0111\u1ed9ng t\u1eeb 0,5% \u0111\u1ebfn 1,6%. Con s\u1ed1 n\u00e0y c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o ng\u00e0nh ngh\u1ec1, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a qu\u1ea3ng c\u00e1o.<\/p>\n1. CTR L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n
2. \u0110\u1eb7c \u0110i\u1ec3m C\u1ee7a Ch\u1ec9 S\u1ed1 CTR<\/strong><\/span><\/h2>\n
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3. M\u1ed9t S\u1ed1 L\u01b0u \u00dd C\u1ea7n Bi\u1ebft V\u1ec1 Ch\u1ec9 S\u1ed1 CTR<\/strong><\/span><\/h2>\n
3.1 CTR L\u00e0 Ch\u1ec9 S\u1ed1 Ch\u00ednh<\/strong><\/span><\/h3>\n
3.2 CTR C\u00f3 M\u1ed1i Quan H\u1ec7 Ch\u1eb7t Ch\u1ebd V\u1edbi SEO<\/strong><\/span><\/h3>\n
3.3 CTR C\u00f3 Th\u1ec3 K\u1ebft H\u1ee3p C\u00f9ng C\u00e1c KPI Kh\u00e1c<\/strong><\/span><\/h3>\n
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4. Ch\u1ec9 S\u1ed1 CTR Bao Nhi\u00eau L\u00e0 T\u1ed1t?<\/strong><\/span><\/h2>\n
4.1 C\u00f3 Ph\u1ea3i L\u00fac N\u00e0o Ch\u1ec9 S\u1ed1 CTR Cao C\u0169ng L\u00e0 T\u1ed1t?<\/strong><\/span><\/h3>\n
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4.2 Ch\u1ec9 S\u1ed1 CTR Ph\u00f9 H\u1ee3p L\u00e0 Bao Nhi\u00eau?<\/strong><\/span><\/h3>\n
5. C\u00e1ch C\u1ea3i Thi\u1ec7n Ch\u1ec9 S\u1ed1 CTR<\/strong><\/span><\/h2>\n
5.1 \u0110\u1ed1i V\u1edbi Adwords<\/strong><\/span><\/h3>\n
CTR Trung B\u00ecnh Trong Adwords<\/strong><\/span><\/h4>\n
L\u00e0m Sao \u0110\u1ec3 T\u0103ng T\u1ef7 L\u1ec7 CTR Cho Qu\u1ea3ng C\u00e1o Adwords?<\/strong><\/span><\/h4>\n
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C\u00e1ch \u0110\u1ec3 Ch\u1ec9 S\u1ed1 CTR Cao Cho C\u00e1c T\u1eeb Kh\u00f3a<\/strong><\/span><\/h4>\n
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5.2 \u0110\u1ed1i V\u1edbi SEO<\/strong><\/span><\/h3>\n
T\u1ed1i \u01afu H\u00f3a Ti\u00eau \u0110\u1ec1 V\u00e0 M\u00f4 T\u1ea3 Meta<\/strong><\/span><\/h4>\n
T\u1ed1i \u01afu H\u00f3a Cho Thi\u1ebft B\u1ecb Di \u0110\u1ed9ng<\/strong><\/span><\/h4>\n
T\u1ed1i \u01afu H\u00f3a T\u1ed1c \u0110\u1ed9 T\u1ea3i Trang<\/strong><\/span><\/h4>\n
T\u1ed1i \u01afu N\u1ed9i Dung Cho T\u1eeb Kh\u00f3a V\u00e0 Tr\u1ea3i Nghi\u1ec7m Ng\u01b0\u1eddi D\u00f9ng<\/strong><\/span><\/h4>\n
S\u1eed D\u1ee5ng Ph\u1ea7n M\u00f4 T\u1ea3 \u0110\u00e1ng Tin C\u1eady<\/strong><\/span><\/h4>\n
5.3 \u0110\u1ed1i V\u1edbi Facebook<\/strong><\/span><\/h3>\n
T\u1ef7 L\u1ec7 CTR \u0110\u1ed1i V\u1edbi Facebook Bao Nhi\u00eau L\u00e0 T\u1ed1t?<\/strong><\/span><\/h4>\n