{"id":52145,"date":"2024-02-07T09:20:23","date_gmt":"2024-02-07T02:20:23","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=52145"},"modified":"2024-11-13T16:54:47","modified_gmt":"2024-11-13T09:54:47","slug":"chay-quang-cao-facebook","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/chay-quang-cao-facebook\/","title":{"rendered":"Ch\u1ea1y Qu\u1ea3ng C\u00e1o Facebook Hi\u1ec7u Qu\u1ea3 V\u1edbi 06 B\u01b0\u1edbc \u0110\u01a1n Gi\u1ea3n"},"content":{"rendered":"\n<div class=\"kk-star-ratings\n     kksr-valign-top     kksr-align-left    \"\n    data-payload=\"{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;52145&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;count&quot;:&quot;0&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.5&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 post&quot;,&quot;legend&quot;:&quot;4.5\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;width&quot;:&quot;119&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 119px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 post<\/span>\n    <\/div>\n<\/div>\n<p><em>Facebook hi\u1ec7n nay l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t, v\u1edbi kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 <\/em><a href=\"https:\/\/jobsgo.vn\/blog\/chay-quang-cao-facebook\/\" target=\"_blank\" rel=\"noopener\"><strong><em>ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook<\/em><\/strong><\/a><em> hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i? Tham kh\u1ea3o ngay b\u00ed quy\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/em><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Chay_Quang_Cao_Facebook_La_Gi\">1. Ch\u1ea1y Qu\u1ea3ng C\u00e1o Facebook L\u00e0 G\u00ec?<\/a><\/li><li><a href=\"#2_Loi_Ich_Cua_Viec_Chay_Facebook_Ads\">2. L\u1ee3i \u00cdch C\u1ee7a Vi\u1ec7c Ch\u1ea1y Facebook Ads<\/a><\/li><li><a href=\"#3_Cac_Dang_Chay_Quang_Cao_Facebook\">3. C\u00e1c D\u1ea1ng Ch\u1ea1y Qu\u1ea3ng C\u00e1o Facebook<\/a><ul><li><a href=\"#31_Quang_Cao_Co_Ban\">3.1 Qu\u1ea3ng C\u00e1o C\u01a1 B\u1ea3n<\/a><\/li><li><a href=\"#32_Quang_Cao_Duoc_Tai_Tro\">3.2 Qu\u1ea3ng C\u00e1o \u0110\u01b0\u1ee3c T\u00e0i Tr\u1ee3<\/a><\/li><li><a href=\"#33_Quang_Cao_De_Xuat_Bai_Dang\">3.3 Qu\u1ea3ng C\u00e1o \u0110\u1ec1 Xu\u1ea5t B\u00e0i \u0110\u0103ng<\/a><\/li><\/ul><\/li><li><a href=\"#4_Chay_Quang_Cao_Facebook_Can_Chuan_Bi_Nhung_Gi\">4. Ch\u1ea1y Qu\u1ea3ng C\u00e1o Facebook C\u1ea7n Chu\u1ea9n B\u1ecb Nh\u1eefng G\u00ec?<\/a><ul><li><a href=\"#41_Tai_Khoan_Fanpage\">4.1 T\u00e0i Kho\u1ea3n Fanpage<\/a><\/li><li><a href=\"#42_Tai_Khoan_Quang_Cao\">4.2 T\u00e0i Kho\u1ea3n Qu\u1ea3ng C\u00e1o<\/a><\/li><li><a href=\"#43_The_Visa\">4.3 Th\u1ebb Visa<\/a><\/li><\/ul><\/li><li><a href=\"#5_Cac_Buoc_Chay_Quang_Cao_Facebook\">5. C\u00e1c B\u01b0\u1edbc Ch\u1ea1y Qu\u1ea3ng C\u00e1o Facebook<\/a><ul><li><a href=\"#51_Tao_Quang_Cao\">5.1 T\u1ea1o Qu\u1ea3ng C\u00e1o<\/a><\/li><li><a href=\"#52_Tao_Tai_Khoan_Quang_Cao\">5.2 T\u1ea1o T\u00e0i Kho\u1ea3n Qu\u1ea3ng C\u00e1o<\/a><\/li><li><a href=\"#53_Nham_Doi_Tuong_Muc_Tieu\">5.3 Nh\u1eafm \u0110\u1ed1i T\u01b0\u1ee3ng M\u1ee5c Ti\u00eau<\/a><\/li><li><a href=\"#54_Chon_Vi_Tri_Quang_Cao\">5.4 Ch\u1ecdn V\u1ecb Tr\u00ed Qu\u1ea3ng C\u00e1o<\/a><\/li><li><a href=\"#55_Thiet_Lap_Ngan_Sach\">5.5 Thi\u1ebft L\u1eadp Ng\u00e2n S\u00e1ch<\/a><\/li><li><a href=\"#56_Xem_Truoc_Giao_Dien_Quang_Cao\">5.6 Xem Tr\u01b0\u1edbc Giao Di\u1ec7n Qu\u1ea3ng C\u00e1o<\/a><\/li><li><a href=\"#57_Dien_Thong_Tin_Thanh_Toan\">5.7 \u0110i\u1ec1n Th\u00f4ng Tin Thanh To\u00e1n<\/a><\/li><li><a href=\"#58_Cho_Xac_Nhan_Kiem_Tra_Thong_Ke\">5.8 Ch\u1edd X\u00e1c Nh\u1eadn, Ki\u1ec3m Tra, Th\u1ed1ng K\u00ea<\/a><\/li><\/ul><\/li><li><a href=\"#6_Tu_Hoc_Facebook_Ads_Cho_Nguoi_Moi_Bat_Dau\">6. T\u1ef1 H\u1ecdc Facebook Ads Cho Ng\u01b0\u1eddi M\u1edbi B\u1eaft \u0110\u1ea7u<\/a><ul><li><a href=\"#61_Tim_Hieu_Ve_Facebook_Ads\">6.1 T\u00ecm Hi\u1ec3u V\u1ec1 Facebook Ads<\/a><\/li><li><a href=\"#62_Chu_Y_Cac_Chinh_Sach_Quang_Cao_Facebook\">6.2 Ch\u00fa \u00dd C\u00e1c Ch\u00ednh S\u00e1ch Qu\u1ea3ng C\u00e1o Facebook<\/a><\/li><li><a href=\"#63_Theo_Doi_Chien_Dich_Quang_Cao_Thong_Qua_Ten_Goi_Cu_The\">6.3 Theo D\u00f5i Chi\u1ebfn D\u1ecbch Qu\u1ea3ng C\u00e1o Th\u00f4ng Qua T\u00ean G\u1ecdi C\u1ee5 Th\u1ec3<\/a><\/li><li><a href=\"#64_Chuan_Bi_Tai_Nguyen_Chay_Quang_Cao\">6.4 Chu\u1ea9n B\u1ecb T\u00e0i Nguy\u00ean Ch\u1ea1y Qu\u1ea3ng C\u00e1o<\/a><\/li><li><a href=\"#65_Tim_Hieu_Ve_Cac_Danh_Muc_Quang_Cao\">6.5 T\u00ecm Hi\u1ec3u V\u1ec1 C\u00e1c Danh M\u1ee5c Qu\u1ea3ng C\u00e1o<\/a><\/li><li><a href=\"#66_Hoc_Cach_Xay_Dung_Noi_Dung_Quang_Cao\">6.6 H\u1ecdc C\u00e1ch X\u00e2y D\u1ef1ng N\u1ed9i Dung Qu\u1ea3ng C\u00e1o<\/a><\/li><li><a href=\"#67_Nghien_Cuu_Vi_Tri_Dat_Quang_Cao\">6.7 Nghi\u00ean C\u1ee9u V\u1ecb Tr\u00ed \u0110\u1eb7t Qu\u1ea3ng C\u00e1o<\/a><\/li><li><a href=\"#68_Dat_Cac_Quang_Cao_Co_Ban\">6.8 \u0110\u1eb7t C\u00e1c Qu\u1ea3ng C\u00e1o C\u01a1 B\u1ea3n<\/a><\/li><\/ul><\/li><li><a href=\"#7_Meo_Chay_Quang_Cao_Facebook_Hieu_Qua\">7. M\u1eb9o Ch\u1ea1y Qu\u1ea3ng C\u00e1o Facebook Hi\u1ec7u Qu\u1ea3<\/a><ul><li><a href=\"#71_Su_Dung_Phan_Mem_Quan_Ly_Inbox_Comment\">7.1 S\u1eed D\u1ee5ng Ph\u1ea7n M\u1ec1m Qu\u1ea3n L\u00fd Inbox, Comment<\/a><\/li><li><a href=\"#72_Toi_Uu_Hoa_Hinh_Anh_Quang_Cao\">7.2 T\u1ed1i \u01afu H\u00f3a H\u00ecnh \u1ea2nh Qu\u1ea3ng C\u00e1o<\/a><\/li><li><a href=\"#73_Quang_Cao_Bai_Viet\">7.3 Qu\u1ea3ng C\u00e1o B\u00e0i Vi\u1ebft<\/a><\/li><li><a href=\"#74_Lua_Chon_Bai_Viet_Co_Nhieu_Tuong_Tac\">7.4 L\u1ef1a Ch\u1ecdn B\u00e0i Vi\u1ebft C\u00f3 Nhi\u1ec1u T\u01b0\u01a1ng T\u00e1c<\/a><\/li><li><a href=\"#75_Chia_Nho_Cac_Chien_Dich_Quang_Cao\">7.5 Chia Nh\u1ecf C\u00e1c Chi\u1ebfn D\u1ecbch Qu\u1ea3ng C\u00e1o<\/a><\/li><li><a href=\"#76_Chon_Dung_Gio_8220Vang8221_De_Chay_Quang_Cao\">7.6 Ch\u1ecdn \u0110\u00fang Gi\u1edd &#8220;V\u00e0ng&#8221; \u0110\u1ec3 Ch\u1ea1y Qu\u1ea3ng C\u00e1o<\/a><\/li><\/ul><\/li><li><a href=\"#8_Mot_So_Loi_Can_Tranh_Khi_Chay_Quang_Cao_Facebook\">8. M\u1ed9t S\u1ed1 L\u1ed7i C\u1ea7n Tr\u00e1nh Khi Ch\u1ea1y Qu\u1ea3ng C\u00e1o Facebook<\/a><ul><li><a href=\"#81_Thieu_CTA\">8.1 Thi\u1ebfu CTA<\/a><\/li><li><a href=\"#82_Chon_Hinh_Thuc_Quang_Cao_Sai\">8.2 Ch\u1ecdn H\u00ecnh Th\u1ee9c Qu\u1ea3ng C\u00e1o Sai<\/a><\/li><li><a href=\"#83_Noi_Dung_Khong_Gia_Tri\">8.3 N\u1ed9i Dung Kh\u00f4ng Gi\u00e1 Tr\u1ecb<\/a><\/li><li><a href=\"#84_Khong_Thu_Nghiem_Quang_Cao\">8.4 Kh\u00f4ng Th\u1eed Nghi\u1ec7m Qu\u1ea3ng C\u00e1o<\/a><\/li><li><a href=\"#85_Chon_Sai_Doi_Tuong_Muc_Tieu\">8.5 Ch\u1ecdn Sai \u0110\u1ed1i T\u01b0\u1ee3ng M\u1ee5c Ti\u00eau<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"1_Chay_Quang_Cao_Facebook_La_Gi\"><strong>1. Ch\u1ea1y Qu\u1ea3ng C\u00e1o Facebook L\u00e0 G\u00ec?<\/strong><\/span><\/h2>\n<blockquote id=\"ch\u1ea1y_qu\u1ea3ng_c\u00e1o_facebook_nh\u01b0_th\u1ebf_n\u00e0o\" cite=\"https:\/\/jobsgo.vn\/blog\/chay-quang-cao-facebook\/#huong_dan_chay_quang_cao_facebook\"><p><strong>Ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook<\/strong> l\u00e0 vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t doanh nghi\u1ec7p th\u00f4ng qua n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o c\u1ee7a Facebook.<\/p><\/blockquote>\n<figure id=\"attachment_52148\" aria-describedby=\"caption-attachment-52148\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-52148\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/03\/meo-chay-quang-cao-facebook.jpg\" alt=\"m\u1eb9o ch\u1ea1y qu\u1ea3ng c\u00e1o facebook\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/03\/meo-chay-quang-cao-facebook.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/03\/meo-chay-quang-cao-facebook-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/03\/meo-chay-quang-cao-facebook-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/03\/meo-chay-quang-cao-facebook-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-52148\" class=\"wp-caption-text\"><center><em>Ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook l\u00e0 g\u00ec?<\/em><\/center><\/figcaption><\/figure>\n<p>Hi\u1ec7n nay, Facebook cung c\u1ea5p nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o kh\u00e1c nhau nh\u01b0 qu\u1ea3ng c\u00e1o trong n\u1ed9i dung tin t\u1ee9c, trang fanpage, video,&#8230; Khi ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp Facebook v\u00e0 \u0111\u00e1p \u1ee9ng v\u1edbi c\u00e1c ti\u00eau ch\u00ed m\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u1eb7t ra, qu\u1ea3ng c\u00e1o s\u1ebd xu\u1ea5t hi\u1ec7n tr\u00ean d\u00f2ng th\u1eddi gian c\u1ee7a h\u1ecd. Vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook c\u00f3 th\u1ec3 gi\u00fap t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/facebook-ads-la-gi\/\" target=\"_blank\" rel=\"noopener\">Facebook Ads l\u00e0 g\u00ec<\/a>? Nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 Facebook Ads<\/strong><\/p>\n<h2><span id=\"2_Loi_Ich_Cua_Viec_Chay_Facebook_Ads\"><strong>2. L\u1ee3i \u00cdch C\u1ee7a Vi\u1ec7c Ch\u1ea1y Facebook Ads<\/strong><\/span><\/h2>\n<p>Hi\u1ec3u v\u1ec1 qu\u1ea3ng c\u00e1o Facebook s\u1ebd \u0111em l\u1ea1i cho b\u1ea1n nh\u1eefng l\u1ee3i \u00edch tuy\u1ec7t v\u1eddi nh\u01b0 sau:<\/p>\n<ul>\n<li aria-level=\"1\">D\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<li aria-level=\"1\">Ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng trong c\u00f9ng th\u1eddi \u0111i\u1ec3m.<\/li>\n<li aria-level=\"1\">Chi ph\u00ed h\u1ee3p l\u00fd, ng\u00e2n s\u00e1ch ti\u1ebft ki\u1ec7m so v\u1edbi m\u1eb7t b\u1eb1ng chung c\u00e1c h\u00ecnh th\u1ee9c Digital Marketing hi\u1ec7n nay.<\/li>\n<li aria-level=\"1\">C\u00f3 kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<li aria-level=\"1\">C\u00f3 th\u1ec3 b\u00e1n h\u00e0ng, chuy\u1ec3n \u0111\u1ed5i ngay t\u1ee9c th\u00ec sau khi set Facebook Ads.<\/li>\n<li aria-level=\"1\">Linh ho\u1ea1t, d\u1ec5 d\u00e0ng thay \u0111\u1ed5i \u0111\u1ec3 ti\u1ebfp c\u1eadn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\n<\/ul>\n<h2><span id=\"3_Cac_Dang_Chay_Quang_Cao_Facebook\"><strong>3. C\u00e1c D\u1ea1ng Ch\u1ea1y Qu\u1ea3ng C\u00e1o Facebook<\/strong><\/span><\/h2>\n<p>C\u00f3 3 d\u1ea1ng <strong>ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook<\/strong> \u0111\u00f3 l\u00e0:<\/p>\n<h3><span id=\"31_Quang_Cao_Co_Ban\"><strong>3.1 Qu\u1ea3ng C\u00e1o C\u01a1 B\u1ea3n<\/strong><\/span><\/h3>\n<p>Qu\u1ea3ng c\u00e1o n\u00e0y s\u1ebd hi\u1ec3n th\u1ecb \u1edf c\u1ed9t b\u00ean ph\u1ea3i c\u1ee7a Newsfeed, n\u00f3 bao g\u1ed3m ti\u00eau \u0111\u1ec1 t\u1ed1i \u0111a 25 k\u00fd t\u1ef1, m\u00f4 t\u1ea3 ng\u1eafn 90 k\u00fd t\u1ef1 v\u00e0 h\u00ecnh \u1ea3nh c\u00f3 k\u00edch th\u01b0\u1edbc 100&#215;72 pixel.<\/p>\n<p>\u0110\u00edch \u0111\u1ebfn c\u1ee7a <strong>qu\u1ea3ng c\u00e1o Facebook<\/strong> c\u00f3 th\u1ec3 l\u00e0 fanpage, trang web ho\u1eb7c b\u1ea5t k\u1ef3 \u0111\u1ecba ch\u1ec9 n\u00e0o b\u1ea1n mong mu\u1ed1n. Tuy nhi\u00ean, khi t\u1ea1o qu\u1ea3ng c\u00e1o n\u00e0y, b\u1ea1n c\u1ea7n \u0111\u1eb7t m\u1ee5c ti\u00eau l\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng 1 h\u00ecnh \u1ea3nh v\u00e0 v\u00e0i d\u00f2ng gi\u1edbi thi\u1ec7u ng\u1eafn g\u1ecdn \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd click v\u00e0o qu\u1ea3ng c\u00e1o.<\/p>\n<h3><span id=\"32_Quang_Cao_Duoc_Tai_Tro\"><strong>3.2 Qu\u1ea3ng C\u00e1o \u0110\u01b0\u1ee3c T\u00e0i Tr\u1ee3<\/strong><\/span><\/h3>\n<p>Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n b\u00ean ph\u1ea3i ho\u1eb7c gi\u1eefa Newsfeed, bao g\u1ed3m 1 h\u00ecnh \u1ea3nh v\u00e0 m\u00f4 t\u1ea3 l\u1ea5y t\u1eeb fanpage\/1 b\u00e0i \u0111\u0103ng tr\u00ean fanpage. V\u1edbi lo\u1ea1i n\u00e0y, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 like fanpage, b\u00ecnh lu\u1eadn ho\u1eb7c chia s\u1ebb tr\u1ef1c ti\u1ebfp tr\u00ean qu\u1ea3ng c\u00e1o. N\u1ebfu h\u1ecd click v\u00e0o qu\u1ea3ng c\u00e1o, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn fanpage ho\u1eb7c b\u00e0i \u0111\u0103ng tr\u00ean fanpage t\u01b0\u01a1ng \u1ee9ng.<\/p>\n<h3><span id=\"33_Quang_Cao_De_Xuat_Bai_Dang\"><strong>3.3 Qu\u1ea3ng C\u00e1o \u0110\u1ec1 Xu\u1ea5t B\u00e0i \u0110\u0103ng<\/strong><\/span><\/h3>\n<p>Qu\u1ea3ng c\u00e1o \u0111\u1ec1 xu\u1ea5t b\u00e0i \u0111\u0103ng ch\u1ec9 xu\u1ea5t hi\u1ec7n tr\u00ean Newsfeed, n\u00f3 bao g\u1ed3m 1 h\u00ecnh \u1ea3nh v\u00e0 1 \u0111o\u1ea1n v\u0103n b\u1ea3n \u0111\u01b0\u1ee3c l\u1ea5y t\u1ef1 \u0111\u1ed9ng t\u1eeb b\u00e0i \u0111\u0103ng tr\u00ean fanpage.<\/p>\n<figure id=\"attachment_52149\" aria-describedby=\"caption-attachment-52149\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-52149\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/03\/cach-thiet-lap-quang-cao-tren-facebook.jpg\" alt=\"c\u00e1ch thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o tr\u00ean facebook\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/03\/cach-thiet-lap-quang-cao-tren-facebook.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/03\/cach-thiet-lap-quang-cao-tren-facebook-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/03\/cach-thiet-lap-quang-cao-tren-facebook-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/03\/cach-thiet-lap-quang-cao-tren-facebook-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-52149\" class=\"wp-caption-text\"><center><em>C\u00e1c d\u1ea1ng ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook<\/em><\/center><\/figcaption><\/figure>\n<h2><span id=\"4_Chay_Quang_Cao_Facebook_Can_Chuan_Bi_Nhung_Gi\"><strong>4. <b>Ch\u1ea1y Qu\u1ea3ng C\u00e1o Facebook C\u1ea7n Chu\u1ea9n B\u1ecb Nh\u1eefng G\u00ec?<\/b><\/strong><\/span><\/h2>\n<p>Tr\u01b0\u1edbc khi <strong>ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook<\/strong>, b\u1ea1n c\u1ea7n chu\u1ea9n b\u1ecb:<\/p>\n<h3><span id=\"41_Tai_Khoan_Fanpage\"><strong>4.1 <b>T\u00e0i Kho\u1ea3n Fanpage<\/b><\/strong><\/span><\/h3>\n<p>\u0110\u1ec3 <strong>ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/strong>, b\u1ea1n c\u1ea7n c\u00f3 trang Fanpage v\u00e0 t\u1ea5t c\u1ea3 n\u1ed9i dung c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ph\u1ea3i n\u1eb1m tr\u00ean Fanpage \u0111\u00f3. Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Fanpage \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, v\u00ec v\u1eady h\u00e3y ch\u0103m s\u00f3c Fanpage v\u00e0 \u0111\u0103ng b\u00e0i th\u01b0\u1eddng xuy\u00ean tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u qu\u1ea3ng c\u00e1o.<\/p>\n<p>M\u1ed9t trang Facebook m\u1edbi l\u1eadp c\u0169ng c\u00f3 th\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o, nh\u01b0ng b\u1ea1n c\u1ea7n c\u1eadp nh\u1eadt \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u00e0 \u0111\u0103ng b\u00e0i vi\u1ebft \u0111\u1ec1u \u0111\u1eb7n \u0111\u1ec3 t\u1ea1o \u0111\u1ed9 tin c\u1eady.<\/p>\n<h3><span id=\"42_Tai_Khoan_Quang_Cao\"><strong>4.2 <b>T\u00e0i Kho\u1ea3n Qu\u1ea3ng C\u00e1o<\/b><\/strong><\/span><\/h3>\n<p>Khi ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook, b\u1ea1n c\u1ea7n l\u00e0m quen v\u1edbi hai lo\u1ea1i t\u00e0i kho\u1ea3n l\u00e0: t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o c\u00e1 nh\u00e2n v\u00e0 t\u00e0i kho\u1ea3n BM (Business Manager). Trong \u0111\u00f3:<\/p>\n<ul>\n<li aria-level=\"1\">T\u00e0i kho\u1ea3n c\u00e1 nh\u00e2n: m\u1eb7c \u0111\u1ecbnh trong t\u00e0i kho\u1ea3n Facebook c\u1ee7a b\u1ea1n, th\u00edch h\u1ee3p cho c\u00e1c ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u v\u1edbi qu\u1ea3ng c\u00e1o Facebook.<\/li>\n<li aria-level=\"1\">T\u00e0i kho\u1ea3n BM (T\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o doanh nghi\u1ec7p): \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ch\u1ee7 y\u1ebfu b\u1edfi c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c v\u00e0 c\u00f4ng ty.<\/li>\n<\/ul>\n<p>Tuy nhi\u00ean, b\u1ea1n n\u00ean d\u00f9ng t\u00e0i kho\u1ea3n BM v\u00ec \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 m\u1edf kh\u00f3a t\u00e0i kho\u1ea3n v\u00e0 chat v\u1edbi t\u01b0 v\u1ea5n vi\u00ean. \u0110\u1ed3ng th\u1eddi, Facebook c\u0169ng \u01b0u ti\u00ean c\u1eadp nh\u1eadt c\u00e1c tin t\u1ee9c, ch\u00ednh s\u00e1ch m\u1edbi nh\u1ea5t, cung c\u1ea5p giao di\u1ec7n chuy\u00ean nghi\u1ec7p v\u00e0 nhi\u1ec1u ch\u1ee9c n\u0103ng h\u01a1n \u0111\u1ed1i v\u1edbi t\u00e0i kho\u1ea3n BM.<\/p>\n<h3><span id=\"43_The_Visa\"><strong>4.3 Th\u1ebb Visa<\/strong><\/span><\/h3>\n<p>\u0110\u1ec3 <strong>ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook<\/strong>, b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng th\u1ebb Visa \u0111\u1ec3 thanh to\u00e1n. Visa c\u00f3 2 lo\u1ea1i:<\/p>\n<ul>\n<li aria-level=\"1\">Visa Debit (th\u1ebb ghi n\u1ee3): s\u1ed1 ti\u1ec1n trong t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c tr\u1eeb khi s\u1eed d\u1ee5ng.<\/li>\n<li aria-level=\"1\">Visa Credit (th\u1ebb t\u00edn d\u1ee5ng): b\u1ea1n \u0111\u01b0\u1ee3c c\u1ea5p m\u1ed9t h\u1ea1n m\u1ee9c v\u00e0 s\u1eed d\u1ee5ng tr\u01b0\u1edbc, sau \u0111\u00f3 thanh to\u00e1n v\u00e0o m\u1ed7i k\u1ef3 ghi n\u1ee3.<\/li>\n<\/ul>\n<p>N\u1ebfu b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u th\u00ec n\u00ean s\u1eed d\u1ee5ng Visa Debit \u0111\u1ec3 ki\u1ec3m so\u00e1t chi ti\u00eau t\u1ed1t h\u01a1n. Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Paypal \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi tr\u01b0\u1eddng h\u1ee3p th\u1ebb Visa b\u1ecb Disable.<\/p>\n<h2><span id=\"5_Cac_Buoc_Chay_Quang_Cao_Facebook\"><strong>5. <b>C\u00e1c B\u01b0\u1edbc Ch\u1ea1y Qu\u1ea3ng C\u00e1o Facebook<\/b><\/strong><\/span><\/h2>\n<p>Quy tr\u00ecnh <strong>ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook<\/strong> g\u1ed3m 8 b\u01b0\u1edbc ch\u00ednh nh\u01b0 sau:<\/p>\n<h3><span id=\"51_Tao_Quang_Cao\"><strong>5.1 T\u1ea1o Qu\u1ea3ng C\u00e1o<\/strong><\/span><\/h3>\n<p>\u0110\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook cho b\u00e0i vi\u1ebft ho\u1eb7c s\u1ef1 ki\u1ec7n, b\u1ea1n c\u00f3 th\u1ec3 b\u1ea5m v\u00e0o n\u00fat &#8220;Qu\u1ea3ng c\u00e1o b\u00e0i vi\u1ebft&#8221; ho\u1eb7c &#8220;Qu\u1ea3ng c\u00e1o s\u1ef1 ki\u1ec7n&#8221; \u0111\u1ec3 b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh t\u1ea1o qu\u1ea3ng c\u00e1o.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-61130\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook.jpg\" alt=\"c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o facebook\" width=\"800\" height=\"839\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-286x300.jpg 286w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-143x150.jpg 143w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-768x805.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o trang https:\/\/www.facebook.com\/business\/ v\u00e0 nh\u1ea5n v\u00e0o n\u00fat &#8220;T\u1ea1o qu\u1ea3ng c\u00e1o&#8221; tr\u00ean thanh menu \u0111\u1ec3 b\u1eaft \u0111\u1ea7u t\u1ea1o qu\u1ea3ng c\u00e1o m\u1edbi\/b\u00e0i vi\u1ebft s\u1eb5n c\u00f3.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-61131\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-2.jpg\" alt=\"c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o facebook 2\" width=\"800\" height=\"392\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-2.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-2-300x147.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-2-150x74.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-2-768x376.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Sau khi b\u1ea5m v\u00e0o n\u00fat &#8220;T\u1ea1o qu\u1ea3ng c\u00e1o&#8221; tr\u00ean thanh menu, b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ebfn \u201cTr\u00ecnh qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o\u201d. \u0110\u00e2y l\u00e0 n\u01a1i gi\u00fap b\u1ea1n qu\u1ea3n l\u00fd qu\u1ea3ng c\u00e1o tr\u00ean Facebook c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-61132\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-3.jpg\" alt=\"c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o facebook 3\" width=\"800\" height=\"391\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-3.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-3-300x147.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-3-150x73.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-3-768x375.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Ti\u1ebfp \u0111\u1ebfn, b\u1ea1n ch\u1ecdn m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb r\u1ed3i k\u00e9o xu\u1ed1ng ph\u00eda d\u01b0\u1edbi v\u00e0 nh\u1eadp t\u00ean chi\u1ebfn d\u1ecbch, click v\u00e0o &#8220;thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o&#8221; \u0111\u1ec3 t\u1ea1o t\u00e0i kho\u1ea3n. Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ch\u1ecdn &#8220;\u0111\u1eb7t gi\u1edbi h\u1ea1n&#8221; \u0111\u1ec3 gi\u1edbi h\u1ea1n m\u1ee9c chi ti\u00eau cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-61133\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-4.jpg\" alt=\"c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o facebook 4\" width=\"800\" height=\"343\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-4.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-4-300x129.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-4-150x64.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-4-768x329.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span id=\"52_Tao_Tai_Khoan_Quang_Cao\"><strong>5.2 <b>T\u1ea1o T\u00e0i Kho\u1ea3n Qu\u1ea3ng C\u00e1o<\/b><\/strong><\/span><\/h3>\n<p>N\u1ebfu l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean <strong>ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook<\/strong>, b\u1ea1n c\u1ea7n thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o b\u1eb1ng vi\u1ec7c cung c\u1ea5p th\u00f4ng tin v\u1ec1 qu\u1ed1c gia, lo\u1ea1i ti\u1ec1n v\u00e0 m\u00fai gi\u1edd. Tr\u01b0\u1eddng h\u1ee3p b\u1ea1n mu\u1ed1n thay \u0111\u1ed5i t\u00ean t\u00e0i kho\u1ea3n, h\u00e3y b\u1ea5m v\u00e0o n\u00fat &#8220;Hi\u1ec3n th\u1ecb c\u00e0i \u0111\u1eb7t n\u00e2ng cao&#8221;. Sau khi ho\u00e0n th\u00e0nh thi\u1ebft l\u1eadp t\u00e0i kho\u1ea3n, h\u00e3y nh\u1ea5n n\u00fat &#8220;Ti\u1ebfp t\u1ee5c&#8221; \u0111\u1ec3 ti\u1ebfp t\u1ee5c qu\u00e1 tr\u00ecnh t\u1ea1o qu\u1ea3ng c\u00e1o.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-61134\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-5.jpg\" alt=\"c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o facebook 5\" width=\"800\" height=\"360\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-5.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-5-300x135.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-5-150x68.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-5-768x346.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span id=\"53_Nham_Doi_Tuong_Muc_Tieu\"><strong>5.3 <b>Nh\u1eafm \u0110\u1ed1i T\u01b0\u1ee3ng M\u1ee5c Ti\u00eau<\/b><\/strong><\/span><\/h3>\n<p>B\u01b0\u1edbc ti\u1ebfp theo, b\u1ea1n s\u1ebd \u0111\u1eb7t t\u00ean nh\u00f3m qu\u1ea3ng c\u00e1o v\u00e0 t\u00f9y ch\u1ec9nh c\u00e1c th\u00f4ng tin ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn. C\u00e1c th\u00f4ng tin \u0111\u00f3 bao g\u1ed3m v\u1ecb tr\u00ed, \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, ng\u00f4n ng\u1eef, s\u1edf th\u00edch, h\u00e0nh vi,&#8230;<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-61135\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-6.jpg\" alt=\"c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o facebook 6\" width=\"800\" height=\"362\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-6.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-6-300x136.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-6-150x68.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-6-768x348.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span id=\"54_Chon_Vi_Tri_Quang_Cao\"><strong>5.4 <b>Ch\u1ecdn V\u1ecb Tr\u00ed Qu\u1ea3ng C\u00e1o<\/b><\/strong><\/span><\/h3>\n<p>Sau \u0111\u00f3, b\u1ea1n s\u1ebd c\u1ea7n ch\u1ecdn v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o. B\u1ea1n c\u00f3 2 l\u1ef1a ch\u1ecdn v\u1ec1 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o: t\u1ef1 \u0111\u1ed9ng ho\u1eb7c t\u00f9y ch\u1ec9nh.<\/p>\n<ul>\n<li aria-level=\"1\">N\u1ebfu ch\u1ecdn t\u1ef1 \u0111\u1ed9ng, qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c Facebook hi\u1ec3n th\u1ecb \u1edf nh\u1eefng v\u1ecb tr\u00ed ph\u00f9 h\u1ee3p nh\u1ea5t, c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3 Instagram v\u00e0 Audience Network.<\/li>\n<li aria-level=\"1\">N\u1ebfu ch\u1ecdn t\u00f9y ch\u1ec9nh v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o, b\u1ea1n h\u00e3y click v\u00e0o \u201clo\u1ea1i thi\u1ebft b\u1ecb\u201d (m\u00e1y t\u00ednh ho\u1eb7c di \u0111\u1ed9ng) v\u00e0 \u201cn\u1ec1n t\u1ea3ng\u201d (Facebook, Instagram, Audience Network ho\u1eb7c Messenger). Vi\u1ec7c t\u00f9y ch\u1ec9nh v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-61136\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-7.jpg\" alt=\"c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o facebook 7\" width=\"800\" height=\"356\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-7.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-7-300x134.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-7-150x67.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-7-768x342.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span id=\"55_Thiet_Lap_Ngan_Sach\"><strong>5.5 <b>Thi\u1ebft L\u1eadp Ng\u00e2n S\u00e1ch<\/b><\/strong><\/span><\/h3>\n<p>\u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n s\u1ebd thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch v\u00e0 l\u1ecbch tr\u00ecnh th\u1eddi gian ch\u1ea1y cho chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 hai l\u1ef1a ch\u1ecdn \u1edf m\u1ee5c ng\u00e2n s\u00e1ch l\u00e0: ng\u00e2n s\u00e1ch ng\u00e0y v\u00e0 ng\u00e2n s\u00e1ch tr\u1ecdn \u0111\u1eddi.<\/p>\n<ul>\n<li aria-level=\"1\">Ng\u00e2n s\u00e1ch ng\u00e0y s\u1ebd gi\u1edbi h\u1ea1n s\u1ed1 ti\u1ec1n b\u1ea1n chi cho m\u1ed7i ng\u00e0y ch\u1ea1y qu\u1ea3ng c\u00e1o.<\/li>\n<li aria-level=\"1\">Ng\u00e2n s\u00e1ch tr\u1ecdn \u0111\u1eddi s\u1ebd cho ph\u00e9p b\u1ea1n chi ti\u00eau s\u1ed1 ti\u1ec1n nh\u1ea5t \u0111\u1ecbnh cho to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n<p>Sau khi \u0111\u00e3 thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch, b\u1ea1n c\u1ea7n \u0111\u1eb7t l\u1ecbch tr\u00ecnh th\u1eddi gian ch\u1ea1y cho qu\u1ea3ng c\u00e1o.<\/p>\n<ul>\n<li aria-level=\"1\">N\u1ebfu b\u1ea1n ch\u1ecdn ng\u00e2n s\u00e1ch ng\u00e0y, b\u1ea1n c\u00f3 2 t\u00f9y ch\u1ecdn: ch\u1ea1y li\u00ean t\u1ee5c t\u1eeb h\u00f4m nay ho\u1eb7c \u0111\u1eb7t ng\u00e0y b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac.<\/li>\n<li aria-level=\"1\">N\u1ebfu b\u1ea1n ch\u1ecdn ng\u00e2n s\u00e1ch tr\u1ecdn g\u00f3i, b\u1ea1n s\u1ebd ph\u1ea3i thi\u1ebft l\u1eadp ng\u00e0y b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac cho chi\u1ebfn d\u1ecbch.<\/li>\n<\/ul>\n<p>Khi \u0111\u00e3 ho\u00e0n t\u1ea5t vi\u1ec7c l\u1ef1a ch\u1ecdn v\u1ecb tr\u00ed v\u00e0 thi\u1ebft l\u1eadp ng\u00e2n s\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 b\u1ea5m n\u00fat \u201cTi\u1ebfp t\u1ee5c\u201d.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-61137\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-8.jpg\" alt=\"c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o facebook 8\" width=\"800\" height=\"456\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-8.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-8-300x171.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-8-150x86.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-8-768x438.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span id=\"56_Xem_Truoc_Giao_Dien_Quang_Cao\"><strong>5.6 <b>Xem Tr\u01b0\u1edbc Giao Di\u1ec7n Qu\u1ea3ng C\u00e1o<\/b><\/strong><\/span><\/h3>\n<p>B\u1ea1n c\u00f3 th\u1ec3 xem tr\u01b0\u1edbc giao di\u1ec7n qu\u1ea3ng c\u00e1o \u0111\u1ec3 vi\u1ebft n\u00f3 hi\u1ec3n th\u1ecb nh\u01b0 th\u1ebf n\u00e0o v\u1edbi ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c nhau b\u1eb1ng c\u00e1ch ch\u1ecdn fanpage v\u00e0 b\u00e0i vi\u1ebft mu\u1ed1n qu\u1ea3ng c\u00e1o.<\/p>\n<p>N\u1ebfu mu\u1ed1n t\u1ea1o m\u1ed9t b\u00e0i vi\u1ebft qu\u1ea3ng c\u00e1o m\u1edbi, b\u1ea1n click v\u00e0o \u201cT\u1ea1o qu\u1ea3ng c\u00e1o m\u1edbi\u201d tr\u00ean menu ph\u00eda tr\u00ean. T\u1ea1i \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea3i l\u00ean \u1ea3nh, video ho\u1eb7c b\u1ea3n tr\u00ecnh chi\u1ebfu v\u00e0 vi\u1ebft n\u1ed9i dung qu\u1ea3ng c\u00e1o.<\/p>\n<p>Sau khi ho\u00e0n t\u1ea5t c\u00e1c b\u01b0\u1edbc, b\u1ea1n b\u1ea5m n\u00fat \u201cX\u00e9t duy\u1ec7t\u201d \u0111\u1ec3 xem l\u1ea1i t\u1ed5ng quan chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ho\u1eb7c ch\u1ec9nh s\u1eeda n\u1ed9i dung. Khi \u0111\u00e3 ch\u1eafc ch\u1eafn v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c b\u01b0\u1edbc, b\u1ea1n b\u1ea5m n\u00fat \u201cX\u00e1c nh\u1eadn\u201d \u0111\u1ec3 \u0111\u0103ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-61138\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-9.jpg\" alt=\"c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o facebook 9\" width=\"800\" height=\"364\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-9.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-9-300x137.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-9-150x68.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-9-768x349.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span id=\"57_Dien_Thong_Tin_Thanh_Toan\"><strong>5.7 <b>\u0110i\u1ec1n Th\u00f4ng Tin Thanh To\u00e1n<\/b><\/strong><\/span><\/h3>\n<p>N\u1ebfu l\u00e0 l\u1ea7n \u0111\u1ea7u ch\u1ea1y qu\u1ea3ng c\u00e1o, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i \u0111i\u1ec1n v\u00e0o m\u1ed9t m\u1eabu th\u00f4ng tin \u0111\u1ec3 t\u1ea1o t\u00e0i kho\u1ea3n thanh to\u00e1n. \u0110i\u1ec1n th\u00f4ng tin thanh to\u00e1n ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea7y \u0111\u1ee7, sau \u0111\u00f3 b\u1ea1n b\u1ea5m n\u00fat \u201cTi\u1ebfp t\u1ee5c\u201d \u0111\u1ec3 ho\u00e0n t\u1ea5t vi\u1ec7c thanh to\u00e1n.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter size-full wp-image-61139\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-10.jpg\" alt=\"c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o facebook 10\" width=\"800\" height=\"427\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-10.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-10-300x160.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-10-150x80.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2024\/02\/cach-chay-quang-cao-facebook-10-768x410.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span id=\"58_Cho_Xac_Nhan_Kiem_Tra_Thong_Ke\"><strong>5.8 <b>Ch\u1edd X\u00e1c Nh\u1eadn, Ki\u1ec3m Tra, Th\u1ed1ng K\u00ea<\/b><\/strong><\/span><\/h3>\n<p>Khi b\u1ea1n ho\u00e0n t\u1ea5t vi\u1ec7c t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Facebook, h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ebfn qu\u00e1 tr\u00ecnh x\u00e9t duy\u1ec7t. N\u1ebfu qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c duy\u1ec7t, n\u00f3 s\u1ebd \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng ph\u00e2n ph\u1ed1i \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng <a href=\"https:\/\/jobsgo.vn\/blog\/khach-hang-muc-tieu-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong><\/a>.<\/p>\n<h2><span id=\"6_Tu_Hoc_Facebook_Ads_Cho_Nguoi_Moi_Bat_Dau\"><strong>6. T\u1ef1 H\u1ecdc Facebook Ads Cho Ng\u01b0\u1eddi M\u1edbi B\u1eaft \u0110\u1ea7u<\/strong><\/span><\/h2>\n<p>Ch\u1ea1y Facebook Ads l\u00e0 qu\u00e1 tr\u00ecnh d\u00e0i t\u00edch l\u0169y kinh nghi\u1ec7m v\u00e0 n\u00e2ng cao k\u1ef9 n\u0103ng. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i v\u00ec v\u1eady m\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 t\u1ef1 h\u1ecdc Facebook Ads.H\u00e3y theo d\u00f5i 8 b\u01b0\u1edbc c\u01a1 b\u1ea3n d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi <a href=\"https:\/\/jobsgo.vn\/blog\/cpm-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>d\u1ecbch v\u1ee5 ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook<\/strong><\/a>:<\/p>\n<h3><span id=\"61_Tim_Hieu_Ve_Facebook_Ads\"><strong>6.1 T\u00ecm Hi\u1ec3u V\u1ec1 Facebook Ads<\/strong><\/span><\/h3>\n<p>\u0110\u1ec3 b\u1eaft \u0111\u1ea7u ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook, b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u nh\u1eefng v\u1ea5n \u0111\u1ec1 quan tr\u1ecdng c\u1ee7a Facebook Ads. Vi\u1ec7c l\u00e0m n\u00e0y kh\u00f4ng qu\u00e1 kh\u00f3, b\u1ea1n ch\u1ec9 c\u1ea7n t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c thu\u1eadt ng\u1eef quan tr\u1ecdng nh\u01b0 m\u1ee5c ti\u00eau, \u0111\u1ed1i t\u01b0\u1ee3ng, ng\u00e2n s\u00e1ch, lo\u1ea1i n\u1ed9i dung qu\u1ea3ng c\u00e1o.<\/p>\n<h3><span id=\"62_Chu_Y_Cac_Chinh_Sach_Quang_Cao_Facebook\"><strong>6.2 Ch\u00fa \u00dd C\u00e1c Ch\u00ednh S\u00e1ch Qu\u1ea3ng C\u00e1o Facebook<\/strong><\/span><\/h3>\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc th\u1ee9 hai b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 ti\u1ebfp t\u1ee5c tri\u1ec3n khai chi\u1ebfn d\u1ecbch Facebook Ads. B\u01b0\u1edbc n\u00e0y s\u1ebd kh\u00f3 h\u01a1n m\u1ed9t ch\u00fat so v\u1edbi vi\u1ec7c ch\u1ec9 t\u00ecm hi\u1ec3u nh\u1eefng v\u1ea5n \u0111\u1ec1 chung. N\u00f3i nh\u01b0 v\u1eady b\u1edfi c\u00e1c ch\u00ednh s\u00e1ch khi qu\u1ea3ng c\u00e1o Facebook Ads v\u00f4 c\u00f9ng nhi\u1ec1u v\u00e0 lu\u00f4n thay \u0111\u1ed5i kh\u00f4ng ng\u1eebng ngh\u1ec9. Do v\u1eady, ch\u1ec9 c\u1ea7n kh\u00f4ng ch\u00fa \u00fd m\u1ed9t ch\u00fat l\u00e0 n\u1ed9i dung Facebook Ads c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng b\u1ecb b\u00e1o c\u00e1o.<\/p>\n<h3><span id=\"63_Theo_Doi_Chien_Dich_Quang_Cao_Thong_Qua_Ten_Goi_Cu_The\"><strong>6.3 Theo D\u00f5i Chi\u1ebfn D\u1ecbch Qu\u1ea3ng C\u00e1o Th\u00f4ng Qua T\u00ean G\u1ecdi C\u1ee5 Th\u1ec3<\/strong><\/span><\/h3>\n<p>Trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p, c\u00e1ch t\u1ef1 h\u1ecdc ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Facebook cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u, h\u1ea7u nh\u01b0 \u0111\u1ec1u \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c \u0111\u1eb7t t\u00ean cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. M\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a vi\u1ec7c l\u00e0m n\u00e0y l\u00e0 gi\u00fap b\u1ea1n theo d\u00f5i chi\u1ebfn d\u1ecbch d\u1ec5 d\u00e0ng h\u01a1n. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t c\u1ea7n thi\u1ebft khi kinh nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a b\u1ea1n ch\u01b0a th\u1ef1c s\u1ef1 v\u1eefng v\u00e0ng.<\/p>\n<h3><span id=\"64_Chuan_Bi_Tai_Nguyen_Chay_Quang_Cao\"><strong>6.4 Chu\u1ea9n B\u1ecb T\u00e0i Nguy\u00ean Ch\u1ea1y Qu\u1ea3ng C\u00e1o<\/strong><\/span><\/h3>\n<p>M\u1ed9t Fanpage v\u1edbi \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 thu\u1eadn l\u1ee3i h\u01a1n trong qu\u00e1 tr\u00ecnh ch\u1ea1y qu\u1ea3ng c\u00e1o. V\u1edbi nh\u1eefng Fanpage n\u00e0y, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng n\u1eafm b\u1eaft th\u00f4ng tin hay \u0111\u1eb7t h\u00e0ng ngay khi th\u1ea5y qu\u1ea3ng c\u00e1o. Nh\u1edd v\u1eady, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3 so v\u1edbi vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean nick Facebook c\u00e1 nh\u00e2n hay Fanpage thi\u1ebfu t\u00ednh x\u00e1c th\u1ef1c.<\/p>\n<h3><span id=\"65_Tim_Hieu_Ve_Cac_Danh_Muc_Quang_Cao\"><strong>6.5 T\u00ecm Hi\u1ec3u V\u1ec1 C\u00e1c Danh M\u1ee5c Qu\u1ea3ng C\u00e1o<\/strong><\/span><\/h3>\n<p>Qu\u1ea3ng c\u00e1o Facebook c\u00f3 th\u1ec3 \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch kh\u00e1c nhau cho c\u00e1c \u0111\u01a1n v\u1ecb. Tuy nhi\u00ean, nh\u1eefng l\u1ee3i \u00edch n\u00e0y s\u1ebd ch\u1ec9 c\u00f3 \u0111\u01b0\u1ee3c khi c\u00e1c c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c \u0111\u00edch ban \u0111\u1ea7u. Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 4 danh m\u1ee5c b\u1ea1n c\u1ea7n l\u01b0u \u00fd \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau nhanh nh\u1ea5t:<\/p>\n<ul>\n<li aria-level=\"1\">Click to Website: M\u1ee5c ti\u00eau gia t\u0103ng t\u1ef7 l\u1ec7 ng\u01b0\u1eddi ti\u1ebfp c\u1eadn v\u1edbi Website.<\/li>\n<li aria-level=\"1\">Website conversions: T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean Website.<\/li>\n<li aria-level=\"1\">Page post engagement: T\u0103ng t\u01b0\u01a1ng t\u00e1c cho b\u00e0i vi\u1ebft tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n<li aria-level=\"1\">Page likes: Th\u00fac \u0111\u1ea9y s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi th\u00edch, theo d\u00f5i trang \u0111\u1ec3 t\u0103ng s\u1ed1 ng\u01b0\u1eddi ti\u1ebfp c\u1eadn trong t\u01b0\u01a1ng lai.<\/li>\n<\/ul>\n<h3><span id=\"66_Hoc_Cach_Xay_Dung_Noi_Dung_Quang_Cao\"><strong>6.6 H\u1ecdc C\u00e1ch X\u00e2y D\u1ef1ng N\u1ed9i Dung Qu\u1ea3ng C\u00e1o<\/strong><\/span><\/h3>\n<p>N\u1ed9i dung qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c xem nh\u01b0 \u201clinh h\u1ed3n\u201d c\u1ee7a m\u1ed7i chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. Theo \u0111\u00f3, b\u1ea1n kh\u00f4ng th\u1ec3 ch\u1ecdn m\u1ed9t h\u00ecnh \u1ea3nh b\u1ea5t k\u1ef3 hay m\u1ed9t \u0111o\u1ea1n v\u0103n b\u1ea3n copy \u0111\u1ec3 ch\u1ea1y Facebook Ads. V\u00ec v\u1eady, h\u00e3y c\u0103n c\u1ee9 v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u0169ng nh\u01b0 lo\u1ea1i h\u00ecnh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n<h3><span id=\"67_Nghien_Cuu_Vi_Tri_Dat_Quang_Cao\"><strong>6.7 Nghi\u00ean C\u1ee9u V\u1ecb Tr\u00ed \u0110\u1eb7t Qu\u1ea3ng C\u00e1o<\/strong><\/span><\/h3>\n<p>H\u00e3y c\u0103n c\u1ee9 v\u00e0o th\u00f3i quen c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 l\u1ef1a ch\u1ecdn v\u1ecb tr\u00ed \u0111\u1eb7t qu\u1ea3ng c\u00e1o ph\u00f9 h\u1ee3p nh\u1ea5t. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t c\u1ee9 v\u1ecb tr\u00ed n\u00e0o t\u1eeb b\u1ea3ng tin, messenger,&#8230; nh\u01b0ng ph\u1ea3i d\u1ec5 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng nh\u1ea5t.<\/p>\n<h3><span id=\"68_Dat_Cac_Quang_Cao_Co_Ban\"><strong>6.8 \u0110\u1eb7t C\u00e1c Qu\u1ea3ng C\u00e1o C\u01a1 B\u1ea3n<\/strong><\/span><\/h3>\n<p>Hi\u1ec3u c\u00e1c v\u1ea5n \u0111\u1ec1 k\u1ec3 tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Facebook Ads \u0111\u1ea7u ti\u00ean theo c\u00e1c b\u01b0\u1edbc:<\/p>\n<ul>\n<li aria-level=\"1\">L\u00ean n\u1ed9i dung v\u00e0 ki\u1ec3m tra ch\u00ednh s\u00e1ch.<\/li>\n<li aria-level=\"1\">L\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng, ng\u00e2n s\u00e1ch.<\/li>\n<li aria-level=\"1\">Setup qu\u1ea3ng c\u00e1o.<\/li>\n<li aria-level=\"1\">Ch\u1edd x\u00e9t duy\u1ec7t.<\/li>\n<\/ul>\n<p>Sau khi thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o Facebook Ads th\u00e0nh c\u00f4ng, b\u1ea1n v\u1eabn c\u1ea7n theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p nh\u1ea5t. \u0110\u00e2y c\u0169ng l\u00e0 kinh nghi\u1ec7m \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook Ads t\u1ed1t h\u01a1n trong nh\u1eefng l\u1ea7n k\u1ebf ti\u1ebfp.<\/p>\n<h2><span id=\"7_Meo_Chay_Quang_Cao_Facebook_Hieu_Qua\"><strong>7. <b>M\u1eb9o Ch\u1ea1y Qu\u1ea3ng C\u00e1o Facebook Hi\u1ec7u Qu\u1ea3<\/b><\/strong><\/span><\/h2>\n<p>L\u00e0m c\u00f4ng vi\u1ec7c <strong>ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook<\/strong>, ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 t\u1eebng r\u01a1i v\u00e0o tr\u01b0\u1eddng h\u1ee3p chi r\u1ea5t nhi\u1ec1u ti\u1ec1n nh\u01b0ng kh\u00f4ng ra lead. V\u1eady l\u00e0m sao \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3? Tham kh\u1ea3o ngay m\u1ed9t s\u1ed1 m\u1eb9o d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/p>\n<h3><span id=\"71_Su_Dung_Phan_Mem_Quan_Ly_Inbox_Comment\"><b>7.1 S\u1eed D\u1ee5ng Ph\u1ea7n M\u1ec1m Qu\u1ea3n L\u00fd Inbox, Comment<\/b><\/span><\/h3>\n<p>Ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd inbox v\u00e0 comment l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap qu\u1ea3ng c\u00e1o tr\u00ean Facebook \u0111\u01b0\u1ee3c ch\u1ea1y hi\u1ec7u qu\u1ea3. N\u00f3 cho ph\u00e9p b\u1ea1n t\u1ef1 \u0111\u1ed9ng tr\u1ea3 l\u1eddi tin nh\u1eafn v\u00e0 qu\u1ea3n l\u00fd b\u00ecnh lu\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c qu\u1ea3ng c\u00e1o, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 t\u0103ng c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, ph\u1ea7n m\u1ec1m n\u00e0y c\u00f2n cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng kh\u00e1c nh\u01b0 t\u1ea1o tin nh\u1eafn m\u1eabu, theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u. <span style=\"font-size: 1.0625rem;\">M\u1ed9t trong nh\u1eefng ph\u1ea7n m\u1ec1m ph\u1ed5 bi\u1ebfn hi\u1ec7n nay l\u00e0 <\/span><a href=\"https:\/\/jobsgo.vn\/blog\/aha-chat\/\" target=\"_blank\" rel=\"noopener\"><strong style=\"font-size: 1.0625rem;\">Aha Chat<\/strong><\/a><span style=\"font-size: 1.0625rem;\">, gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<h3><span id=\"72_Toi_Uu_Hoa_Hinh_Anh_Quang_Cao\"><b>7.2 T\u1ed1i \u01afu H\u00f3a H\u00ecnh \u1ea2nh Qu\u1ea3ng C\u00e1o<\/b><\/span><\/h3>\n<p>H\u00ecnh \u1ea3nh l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn vi\u1ec7c qu\u1ea3ng c\u00e1o c\u00f3 ch\u1ea1y hi\u1ec7u qu\u1ea3 hay kh\u00f4ng? B\u1ea1n h\u00e3y ch\u1ecdn h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao, s\u1eafc n\u00e9t, c\u00f3 s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n v\u00e0 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p c\u1ea7n truy\u1ec1n t\u1ea3i. Ngo\u00e0i ra, b\u1ea1n n\u00ean ch\u00fa \u00fd \u0111\u1ebfn k\u00edch th\u01b0\u1edbc h\u00ecnh \u1ea3nh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec3n th\u1ecb t\u1ed1t tr\u00ean c\u00e1c thi\u1ebft b\u1ecb kh\u00e1c nhau.<\/p>\n<h3><span id=\"73_Quang_Cao_Bai_Viet\"><b>7.3 Qu\u1ea3ng C\u00e1o B\u00e0i Vi\u1ebft<\/b><\/span><\/h3>\n<p>N\u1ebfu b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u <strong>ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook<\/strong>, kh\u00f4ng n\u00ean ch\u1ecdn lo\u1ea1i qu\u1ea3ng c\u00e1o like fanpage v\u00ec s\u1ebd t\u1ed1n k\u00e9m v\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3. Thay v\u00e0o \u0111\u00f3, b\u1ea1n h\u00e3y t\u1eadp trung t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cho b\u00e0i vi\u1ebft v\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o post \u0111\u00f3 v\u1edbi chi ph\u00ed ti\u1ebft ki\u1ec7m nh\u01b0ng hi\u1ec7u qu\u1ea3 cao.<\/p>\n<figure id=\"attachment_52162\" aria-describedby=\"caption-attachment-52162\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-52162\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/03\/chay-quang-cao-facebook-la-gi.jpg\" alt=\"ch\u1ea1y qu\u1ea3ng c\u00e1o facebook l\u00e0 g\u00ec\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/03\/chay-quang-cao-facebook-la-gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/03\/chay-quang-cao-facebook-la-gi-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/03\/chay-quang-cao-facebook-la-gi-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/03\/chay-quang-cao-facebook-la-gi-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-52162\" class=\"wp-caption-text\"><center><em>M\u1eb9o ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3<\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"74_Lua_Chon_Bai_Viet_Co_Nhieu_Tuong_Tac\"><b>7.4 L\u1ef1a Ch\u1ecdn B\u00e0i Vi\u1ebft C\u00f3 Nhi\u1ec1u T\u01b0\u01a1ng T\u00e1c<\/b><\/span><\/h3>\n<p>Ch\u1ea1y qu\u1ea3ng c\u00e1o m\u1ed9t b\u00e0i vi\u1ebft \u0111\u00e3 c\u00f3 s\u1eb5n tr\u00ean fanpage v\u1edbi l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c l\u1edbn s\u1ebd gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n so v\u1edbi qu\u1ea3ng c\u00e1o b\u00e0i vi\u1ebft m\u1edbi. B\u1ea1n n\u00ean \u0111\u1ec3 b\u00e0i vi\u1ebft tr\u00ean fanpage m\u1ed9t th\u1eddi gian cho thu h\u00fat t\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean tr\u01b0\u1edbc khi ch\u1ea1y qu\u1ea3ng c\u00e1o.<\/p>\n<h3><span id=\"75_Chia_Nho_Cac_Chien_Dich_Quang_Cao\"><b>7.5 Chia Nh\u1ecf C\u00e1c Chi\u1ebfn D\u1ecbch Qu\u1ea3ng C\u00e1o<\/b><\/span><\/h3>\n<p>Chia nh\u1ecf c\u00e1c chi\u1ebfn d\u1ecbch l\u00e0 m\u1ed9t c\u00e1ch gi\u00fap vi\u1ec7c ch\u1ea1y qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n. B\u1ea1n c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, t\u00f9y ch\u1ec9nh n\u1ed9i dung qu\u1ea3ng c\u00e1o v\u00e0 \u0111\u1eb7t m\u1ee9c chi ph\u00ed c\u1ee5 th\u1ec3 cho t\u1eebng chi\u1ebfn d\u1ecbch. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m chi ph\u00ed, t\u0103ng \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n<h3><span id=\"76_Chon_Dung_Gio_8220Vang8221_De_Chay_Quang_Cao\"><b>7.6 Ch\u1ecdn \u0110\u00fang Gi\u1edd &#8220;V\u00e0ng&#8221; \u0110\u1ec3 Ch\u1ea1y Qu\u1ea3ng C\u00e1o<\/b><\/span><\/h3>\n<p>Ch\u1ecdn th\u1eddi \u0111i\u1ec3m ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111\u00fang gi\u1edd &#8220;v\u00e0ng&#8221; l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a. B\u1ea1n n\u00ean t\u00ecm hi\u1ec3u th\u00f3i quen s\u1eed d\u1ee5ng Facebook c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u1ecd. B\u1ea1n h\u00e3y t\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m c\u00f3 l\u01b0\u1ee3ng truy c\u1eadp cao nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/nhan-vien-chay-quang-cao-la-gi\/\" target=\"_blank\" rel=\"noopener\">Nh\u00e2n vi\u00ean ch\u1ea1y qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec<\/a>?<\/strong><\/p>\n<h2><span id=\"8_Mot_So_Loi_Can_Tranh_Khi_Chay_Quang_Cao_Facebook\"><b>8. M\u1ed9t S\u1ed1 L\u1ed7i C\u1ea7n Tr\u00e1nh Khi Ch\u1ea1y Qu\u1ea3ng C\u00e1o Facebook<\/b><\/span><\/h2>\n<p>Ngo\u00e0i nh\u1eefng m\u1eb9o tr\u00ean, b\u1ea1n c\u0169ng c\u1ea7n l\u01b0u \u00fd m\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 c\u1ea7n tr\u00e1nh trong qu\u00e1 tr\u00ecnh <strong>ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook<\/strong> nh\u01b0 sau:<\/p>\n<h3><span id=\"81_Thieu_CTA\"><b>8.1 Thi\u1ebfu CTA<\/b><\/span><\/h3>\n<p>Khi vi\u1ebft n\u1ed9i dung qu\u1ea3ng c\u00e1o, vi\u1ec7c thi\u1ebfu \u0111i ph\u1ea7n k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng s\u1ebd l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 kh\u00e1 nhi\u1ec1u. \u0110\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n c\u1ea7n c\u00f3 n\u1ed9i dung th\u00fa v\u1ecb c\u00f9ng c\u00e1c c\u00e2u k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ecdc v\u00e0 mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/p>\n<h3><span id=\"82_Chon_Hinh_Thuc_Quang_Cao_Sai\"><b>8.2 Ch\u1ecdn H\u00ecnh Th\u1ee9c Qu\u1ea3ng C\u00e1o Sai<\/b><\/span><\/h3>\n<p>Ch\u1ecdn sai h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o s\u1ebd g\u00e2y \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch. Hi\u1ec7n nay, Facebook c\u00f3 nhi\u1ec1u lo\u1ea1i qu\u1ea3ng c\u00e1o kh\u00e1c nhau, v\u00ec v\u1eady b\u1ea1n n\u00ean ch\u1ecdn lo\u1ea1i ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch c\u1ee7a m\u00ecnh.<\/p>\n<p>Facebook c\u0169ng cung c\u1ea5p h\u01b0\u1edbng d\u1eabn chi ti\u1ebft cho m\u1ed7i lo\u1ea1i qu\u1ea3ng c\u00e1o \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. H\u00e3y \u0111\u1ecdc k\u1ef9 th\u00f4ng tin n\u00e0y \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3.<\/p>\n<figure id=\"attachment_52164\" aria-describedby=\"caption-attachment-52164\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-52164\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/03\/chay-quang-cao-facebook-nhu-the-nao-cho-hieu-qua.jpg\" alt=\"ch\u1ea1y qu\u1ea3ng c\u00e1o facebook nh\u01b0 th\u1ebf n\u00e0o cho hi\u1ec7u qu\u1ea3\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/03\/chay-quang-cao-facebook-nhu-the-nao-cho-hieu-qua.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/03\/chay-quang-cao-facebook-nhu-the-nao-cho-hieu-qua-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/03\/chay-quang-cao-facebook-nhu-the-nao-cho-hieu-qua-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/03\/chay-quang-cao-facebook-nhu-the-nao-cho-hieu-qua-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-52164\" class=\"wp-caption-text\"><center><em>M\u1ed9t s\u1ed1 l\u1ed7i c\u1ea7n tr\u00e1nh khi ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook&lt;\/center.<\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"83_Noi_Dung_Khong_Gia_Tri\"><b>8.3 N\u1ed9i Dung Kh\u00f4ng Gi\u00e1 Tr\u1ecb<\/b><\/span><\/h3>\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung v\u00e0 cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng hi\u1ec7u qu\u1ea3. \u0110\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, b\u1ea1n h\u00e3y s\u1eed d\u1ee5ng c\u00e1c qu\u1ea3ng c\u00e1o v\u1edbi th\u00f4ng tin gi\u1ea3m gi\u00e1 ho\u1eb7c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t. Nh\u1eefng th\u00f4ng tin n\u00e0y s\u1ebd l\u00e0m n\u1ed5i b\u1eadt qu\u1ea3ng c\u00e1o v\u00e0 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng nh\u1ea5p v\u00e0o xem\/mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n<h3><span id=\"84_Khong_Thu_Nghiem_Quang_Cao\"><b>8.4 Kh\u00f4ng Th\u1eed Nghi\u1ec7m Qu\u1ea3ng C\u00e1o<\/b><\/span><\/h3>\n<p>Nhi\u1ec1u ng\u01b0\u1eddi th\u01b0\u1eddng ch\u1ec9 ch\u1ea1y 1 m\u1eabu qu\u1ea3ng c\u00e1o duy nh\u1ea5t, tuy nhi\u00ean \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao. B\u1ea1n h\u00e3y t\u1ea1o nhi\u1ec1u m\u1eabu v\u00e0 ch\u1ea1y th\u1eed \u0111\u1ec3 t\u00ecm ra m\u1eabu qu\u1ea3ng c\u00e1o ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t cho chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/p>\n<h3><span id=\"85_Chon_Sai_Doi_Tuong_Muc_Tieu\"><b>8.5 Ch\u1ecdn Sai \u0110\u1ed1i T\u01b0\u1ee3ng M\u1ee5c Ti\u00eau<\/b><\/span><\/h3>\n<p>Ch\u1ecdn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 r\u1ea5t quan tr\u1ecdng trong <strong>qu\u1ea3ng c\u00e1o Facebook<\/strong>. N\u1ebfu ch\u1ecdn sai \u0111\u1ed1i t\u01b0\u1ee3ng, qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng hi\u1ec7u qu\u1ea3. B\u1ea1n h\u00e3y s\u1eed d\u1ee5ng <a href=\"https:\/\/jobsgo.vn\/blog\/insight-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>Insight<\/strong><\/a> \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 ch\u1ecdn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/p>\n<p>T\u00f3m l\u1ea1i, <strong><a href=\"https:\/\/jobsgo.vn\/\">JobsGO<\/a><\/strong> \u0111\u00e1nh gi\u00e1, \u0111\u1ec3 <strong>ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook<\/strong> th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1eadp trung v\u00e0 nghi\u00ean c\u1ee9u c\u1ea9n th\u1eadn. B\u1ea1n h\u00e3y t\u00ecm hi\u1ec3u k\u1ef9 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u1ea1o nhi\u1ec1u m\u1eabu qu\u1ea3ng c\u00e1o \u0111\u1ec3 ch\u1ea1y th\u1eed, \u0111\u1ea3m b\u1ea3o n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n h\u1ea5p d\u1eabn v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb th\u1ef1c cho kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o chi\u1ebfn d\u1ecbch, b\u1ea1n c\u0169ng c\u1ea7n hi\u1ec3u r\u00f5 <a href=\"https:\/\/jobsgo.vn\/blog\/chay-ads-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>ch\u1ea1y ads l\u00e0 g\u00ec<\/strong><\/a> \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00f4ng th\u1ec3 b\u1ecf qua l\u00e0 hi\u1ec3u v\u1ec1 <a href=\"https:\/\/jobsgo.vn\/blog\/ai-marketing-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>AI marketing l\u00e0 g\u00ec<\/strong><\/a>, b\u1edfi v\u00ec vi\u1ec7c \u00e1p d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o trong qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng v\u00e0 th\u00f4ng minh h\u01a1n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e1nh gi\u00e1 post Facebook hi\u1ec7n nay l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t, v\u1edbi kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn h\u00e0ng tri\u1ec7u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ea1t&#8230;<\/p>\n","protected":false},"author":43,"featured_media":52148,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"ch\u1ea1y qu\u1ea3ng c\u00e1o facebook","_yoast_wpseo_title":"Ch\u1ea1y Qu\u1ea3ng C\u00e1o Facebook Sao Cho Hi\u1ec7u Qu\u1ea3? H\u01b0\u1edbng D\u1eabn M\u1edbi Nh\u1ea5t {YEAR} %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 marketing, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. V\u1eady c\u00e1c b\u01b0\u1edbc ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook nh\u01b0 th\u1ebf n\u00e0o?","_yoast_wpseo_focus_keyphrase":"","faq":"1. Gi\u1edd V\u00e0ng Ch\u1ea1y Qu\u1ea3ng C\u00e1o Facebook L\u00e0 L\u00fac N\u00e0o?\r\n\r\n- Khung gi\u1edd v\u00e0ng qu\u1ea3ng c\u00e1o s\u1ebd t\u00f9y thu\u1ed9c v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi. Nh\u01b0ng theo c\u00e1c chuy\u00ean gia, khung gi\u1edd ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook hi\u1ec7u qu\u1ea3 l\u00e0 t\u1eeb 8h30 \u0111\u1ebfn 19h.\r\n2. C\u00f3 Th\u1ec3 T\u1ef1 Ch\u1ea1y Qu\u1ea3ng C\u00e1o Kh\u00f4ng?\r\n\r\n- B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ef1 ch\u1ea1y qu\u1ea3ng c\u00e1o n\u1ebfu b\u1ea1n c\u00f3 ki\u1ebfn th\u1ee9c n\u1ec1n t\u1ea3ng v\u1ec1 ngh\u1ec1 c\u0169ng nh\u01b0 kinh nghi\u1ec7m ch\u1ea1y Facebook Ads.","nganh_nghe_chuc_vu_lien_quan":["Chuy\u00ean Vi\u00ean Qu\u1ea3ng C\u00e1o"]},"categories":[24],"tags":[],"yoast_head":"\n<title>Ch\u1ea1y Qu\u1ea3ng C\u00e1o Facebook Sao Cho Hi\u1ec7u Qu\u1ea3? H\u01b0\u1edbng D\u1eabn M\u1edbi Nh\u1ea5t 2025 - JobsGO Blog<\/title>\n<meta name=\"description\" content=\"Ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 marketing, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. V\u1eady c\u00e1c b\u01b0\u1edbc ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook nh\u01b0 th\u1ebf n\u00e0o?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jobsgo.vn\/blog\/chay-quang-cao-facebook\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ch\u1ea1y Qu\u1ea3ng C\u00e1o Facebook Sao Cho Hi\u1ec7u Qu\u1ea3? 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