{"id":53701,"date":"2023-04-25T11:30:14","date_gmt":"2023-04-25T04:30:14","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=53701"},"modified":"2024-06-07T17:40:05","modified_gmt":"2024-06-07T10:40:05","slug":"to-chat-phu-hop-voi-vi-tri-pr","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/to-chat-phu-hop-voi-vi-tri-pr\/","title":{"rendered":"Nh\u1eefng t\u1ed1 ch\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed PR l\u00e0 g\u00ec? C\u1eadp nh\u1eadt th\u00f4ng tin chi ti\u1ebft"},"content":{"rendered":"\n<div class=\"kk-star-ratings\n     kksr-valign-top     kksr-align-left    \"\n    data-payload=\"{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;53701&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;count&quot;:&quot;0&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.5&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 post&quot;,&quot;legend&quot;:&quot;4.5\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;width&quot;:&quot;119&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 119px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 post<\/span>\n    <\/div>\n<\/div>\n<p><em>PR l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c kh\u00e1 nhi\u1ec1u b\u1ea1n tr\u1ebb theo \u0111u\u1ed5i b\u1edfi m\u1ee9c l\u01b0\u01a1ng h\u1ea5p d\u1eabn v\u00e0 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c r\u1ed9ng m\u1edf. V\u1eady b\u1ea1n c\u00f3 bi\u1ebft nh\u1eefng <\/em><a href=\"https:\/\/jobsgo.vn\/blog\/to-chat-phu-hop-voi-vi-tri-pr\/#t\u1ed1_ch\u1ea5t_ph\u00f9_h\u1ee3p_v\u1edbi_v\u1ecb_tr\u00ed_pr\" target=\"_blank\" rel=\"noopener\"><strong><em>t\u1ed1 ch\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed PR<\/em><\/strong><\/a><em> n\u00e0y l\u00e0 g\u00ec? Li\u1ec7u b\u1ea1n c\u00f3 h\u1ed9i t\u1ee5 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c \u0111i\u1ec1u ki\u1ec7n \u0111\u00f3 hay kh\u00f4ng? C\u00f9ng theo d\u00f5i b\u00e0i vi\u1ebft sau <\/em>c\u1ee7a JobsGO nh\u00e9.<\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Vi_tri_PR_la_gi\">1. V\u1ecb tr\u00ed PR l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#2_To_chat_phu_hop_de_lam_PR\">2. T\u1ed1 ch\u1ea5t ph\u00f9 h\u1ee3p \u0111\u1ec3 l\u00e0m PR<\/a><ul><li><a href=\"#21_Ky_nang_giao_tiep_ung_xu\">2.1 K\u1ef9 n\u0103ng giao ti\u1ebfp, \u1ee9ng x\u1eed<\/a><\/li><li><a href=\"#22_Nhiet_huyet_trong_cong_viec\">2.2 Nhi\u1ec7t huy\u1ebft trong c\u00f4ng vi\u1ec7c<\/a><\/li><li><a href=\"#23_Sang_tao\">2.3. S\u00e1ng t\u1ea1o<\/a><\/li><li><a href=\"#24_Bat_kip_xu_huong\">2.4 B\u1eaft k\u1ecbp xu h\u01b0\u1edbng<\/a><\/li><li><a href=\"#25_Yeu_thich_hoat_dong_su_kien\">2.5 Y\u00eau th\u00edch ho\u1ea1t \u0111\u1ed9ng, s\u1ef1 ki\u1ec7n<\/a><\/li><li><a href=\"#26_Co_kha_nang_lap_ke_hoach\">2.6 C\u00f3 kh\u1ea3 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch<\/a><\/li><li><a href=\"#27_Co_kha_nang_lam_viec_nhom\">2.7 C\u00f3 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m<\/a><\/li><li><a href=\"#28_Biet_canh_tranh\">2.8 Bi\u1ebft c\u1ea1nh tranh<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"1_Vi_tri_PR_la_gi\"><strong>1. V\u1ecb tr\u00ed PR l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<blockquote id=\"t\u1ed1_ch\u1ea5t_c\u1ea7n_c\u00f3_\u0111\u1ec3_l\u00e0m_pr\" cite=\"https:\/\/jobsgo.vn\/blog\/to-chat-phu-hop-voi-vi-tri-pr\/#ky_nang_cua_nguoi_lam_pr\"><p><a rel=\"nofollow\" href=\"https:\/\/en.wikipedia.org\/wiki\/Public_relations\"><strong>PR<\/strong><\/a> (Public Relations) l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a c\u1ee5m t\u1eeb ti\u1ebfng Anh &#8220;Public Relations&#8221; &#8211; m\u1ed9t l\u0129nh v\u1ef1c trong marketing v\u00e0 truy\u1ec1n th\u00f4ng.<\/p><\/blockquote>\n<figure id=\"attachment_53702\" aria-describedby=\"caption-attachment-53702\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-53702\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/04\/to-chat-phu-hop-voi-vi-tri-pr.jpg\" alt=\"t\u1ed1 ch\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed pr\" width=\"800\" height=\"450\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/04\/to-chat-phu-hop-voi-vi-tri-pr.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/04\/to-chat-phu-hop-voi-vi-tri-pr-300x169.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/04\/to-chat-phu-hop-voi-vi-tri-pr-150x84.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/04\/to-chat-phu-hop-voi-vi-tri-pr-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-53702\" class=\"wp-caption-text\"><center><em><a href=\"https:\/\/jobsgo.vn\/blog\/pr-la-gi\/\" target=\"_blank\" rel=\"noopener\">PR l\u00e0 g\u00ec<\/a>?<\/em><\/center><\/figcaption><\/figure>\n<p>V\u1ecb tr\u00ed PR l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c trong ng\u00e0nh PR, n\u00f3 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c thi\u1ebft l\u1eadp, duy tr\u00ec v\u00e0 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 gi\u1eefa m\u1ed9t t\u1ed5 ch\u1ee9c v\u00e0 c\u00f4ng ch\u00fang.<\/p>\n<p>C\u00e1c ch\u1ee9c v\u1ee5 PR c\u00f3 th\u1ec3 bao g\u1ed3m gi\u00e1m \u0111\u1ed1c PR, tr\u01b0\u1edfng ph\u00f2ng PR, chuy\u00ean vi\u00ean PR, nh\u00e2n vi\u00ean PR,&#8230; C\u00f4ng vi\u1ec7c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi l\u00e0m PR l\u00e0 t\u1ea1o n\u00ean h\u00ecnh \u1ea3nh v\u00e0 th\u01b0\u01a1ng hi\u1ec7u cho t\u1ed5 ch\u1ee9c, qu\u1ea3n l\u00fd th\u00f4ng tin v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c b\u00ean li\u00ean quan nh\u01b0 b\u00e1o ch\u00ed, kh\u00e1ch h\u00e0ng, c\u1ed9ng \u0111\u1ed3ng, \u0111\u1ed1i t\u00e1c kinh doanh,&#8230; \u0111\u1ec3 t\u1ea1o ra s\u1ef1 tin t\u01b0\u1edfng v\u00e0 \u1ee7ng h\u1ed9 cho t\u1ed5 ch\u1ee9c \u0111\u00f3.<\/p>\n<h2><span id=\"2_To_chat_phu_hop_de_lam_PR\"><strong>2. T\u1ed1 ch\u1ea5t ph\u00f9 h\u1ee3p \u0111\u1ec3 l\u00e0m PR<\/strong><\/span><\/h2>\n<p>V\u1ecb tr\u00ed PR s\u1ebd ph\u1ea3i \u0111\u1ea3m \u0111\u01b0\u01a1ng r\u1ea5t nhi\u1ec1u c\u00f4ng vi\u1ec7c kh\u00e1c nhau, c\u00f3 nh\u1eefng kh\u00f3 kh\u0103n, th\u1eed th\u00e1ch nh\u1ea5t \u0111\u1ecbnh. V\u1eady \u0111\u00e2u l\u00e0 t\u1ed1 ch\u1ea5t \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi ngh\u1ec1 n\u00e0y?<\/p>\n<h3><span id=\"21_Ky_nang_giao_tiep_ung_xu\"><strong>2.1 K\u1ef9 n\u0103ng giao ti\u1ebfp, \u1ee9ng x\u1eed<\/strong><\/span><\/h3>\n<p>Hi\u1ec7n nay, b\u1ea5t k\u1ef3 c\u00f4ng vi\u1ec7c n\u00e0o c\u0169ng \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng giao ti\u1ebfp, \u1ee9ng x\u1eed, nh\u1ea5t l\u00e0 v\u1edbi PR. B\u1ea1n ph\u1ea3i x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh \u0111\u00e0m ph\u00e1n, thuy\u1ebft ph\u1ee5c chuy\u00ean nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t b\u1ea1n c\u00f2n ph\u1ea3i th\u1eadt s\u1ef1 kh\u00e9o l\u00e9o khi l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, linh ho\u1ea1t x\u1eed l\u00fd c\u00e1c t\u00ecnh hu\u1ed1ng x\u1ea5u x\u1ea3y ra.<\/p>\n<h3><span id=\"22_Nhiet_huyet_trong_cong_viec\"><strong>2.2 Nhi\u1ec7t huy\u1ebft trong c\u00f4ng vi\u1ec7c<\/strong><\/span><\/h3>\n<figure id=\"attachment_53703\" aria-describedby=\"caption-attachment-53703\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-53703\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/04\/to-chat-phu-hop-voi-vi-tri-pr-la-gi.jpg\" alt=\"t\u1ed1 ch\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed pr l\u00e0 g\u00ec\" width=\"800\" height=\"450\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/04\/to-chat-phu-hop-voi-vi-tri-pr-la-gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/04\/to-chat-phu-hop-voi-vi-tri-pr-la-gi-300x169.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/04\/to-chat-phu-hop-voi-vi-tri-pr-la-gi-150x84.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/04\/to-chat-phu-hop-voi-vi-tri-pr-la-gi-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-53703\" class=\"wp-caption-text\"><center><em>L\u00e0m ngh\u1ec1 PR c\u1ea7n c\u00f3 s\u1ef1 nhi\u1ec7t huy\u1ebft trong c\u00f4ng vi\u1ec7c<\/em><\/center><\/figcaption><\/figure>\n<p>Ngh\u1ec1 PR s\u1ebd y\u00eau c\u1ea7u s\u1ef1 nhi\u1ec7t huy\u1ebft, \u0111am m\u00ea v\u00e0 tinh th\u1ea7n tr\u00e1ch nhi\u1ec7m cao. B\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau, bao g\u1ed3m: Nh\u00e0 b\u00e1o, blogger, kh\u00e1ch h\u00e0ng, c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 nhi\u1ec1u b\u00ean kh\u00e1c. \u0110\u1ec3 th\u00e0nh c\u00f4ng trong ngh\u1ec1 PR, b\u1ea1n c\u1ea7n c\u00f3 tinh th\u1ea7n nhi\u1ec7t huy\u1ebft v\u00e0 s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t, \u0111\u1ed9c nh\u1ea5t, hi\u1ec7u qu\u1ea3 v\u00e0 mang t\u00ednh \u0111\u1ed9t ph\u00e1. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c d\u01b0\u1edbi \u00e1p l\u1ef1c cao, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 x\u1eed l\u00fd c\u00e1c t\u00ecnh hu\u1ed1ng kh\u00f3 kh\u0103n.<\/p>\n<p>\u0110\u1ec3 v\u01b0\u1ee3t qua \u0111\u01b0\u1ee3c h\u1ebft nh\u1eefng kh\u00f3 kh\u0103n, v\u1ea5t v\u1ea3, \u00e1p l\u1ef1c \u0111\u00f3 b\u1ea1n c\u1ea7n m\u1ed9t t\u00ecnh y\u00eau, s\u1ef1 nhi\u1ec7t huy\u1ebft v\u1edbi c\u00f4ng vi\u1ec7c. \u0110\u00f3 ch\u00ednh l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 b\u1ea1n ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5 \u0111\u01b0\u1ee3c giao.<\/p>\n<h3><span id=\"23_Sang_tao\"><strong>2.3. S\u00e1ng t\u1ea1o<\/strong><\/span><\/h3>\n<p>X\u00e3 h\u1ed9i c\u00f3 r\u1ea5t chuy\u1ec3n bi\u1ebfn, nh\u1ea5t l\u00e0 khi c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n, \u0111\u1eb7c bi\u1ec7t h\u00e0nh vi con ng\u01b0\u1eddi c\u0169ng d\u1ea7n thay \u0111\u1ed5i theo xu h\u01b0\u1edbng. L\u00e0 m\u1ed9t nh\u00e0 PR chuy\u00ean nghi\u1ec7p bu\u1ed9c b\u1ea1n ph\u1ea3i c\u00f3 s\u1ef1 <a href=\"https:\/\/jobsgo.vn\/blog\/sang-tao-la-gi\/\" target=\"_blank\" rel=\"noopener\">s\u00e1ng t\u1ea1o<\/a> kh\u00f4ng ng\u1eebng, m\u1ed7i m\u1ed9t s\u1ea3n ph\u1ea9m b\u1ea1n l\u00e0m ra \u0111\u1ec1u c\u1ea7n mang t\u00ednh m\u1edbi m\u1ebb, h\u1ea5p d\u1eabn th\u00ec m\u1edbi thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c.<\/p>\n<p>Trong l\u0129nh v\u1ef1c marketing n\u00f3i ri\u00eang, ng\u01b0\u1eddi d\u00f9ng lu\u00f4n bi\u1ebft c\u00e1ch ch\u1eaft l\u1ecdc th\u00f4ng tin ph\u00f9 h\u1ee3p v\u1edbi m\u00ecnh. H\u1ecd c\u00f3 xu h\u01b0\u1edbng th\u00edch th\u00fa, b\u1ecb h\u00fat b\u1edfi nh\u1eefng h\u00ecnh \u1ea3nh, video m\u1edbi m\u1ebb, sinh \u0111\u1ed9ng, h\u00e0i h\u01b0\u1edbc. V\u00ec v\u1eady khi theo \u0111u\u1ed5i ngh\u1ec1 PR b\u1ea1n c\u1ea7n c\u00f3 \u201ct\u00e2m h\u1ed3n ngh\u1ec7 s\u0129\u201d, bi\u1ebft c\u00e1ch l\u00e0m m\u1edbi ch\u00ednh m\u00ecnh v\u00e0 s\u1ea3n ph\u1ea9m theo c\u00e1ch ri\u00eang.<\/p>\n<h3><span id=\"24_Bat_kip_xu_huong\"><strong>2.4 B\u1eaft k\u1ecbp xu h\u01b0\u1edbng<\/strong><\/span><\/h3>\n<figure id=\"attachment_53704\" aria-describedby=\"caption-attachment-53704\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-53704\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/04\/Nhung-to-chat-can-co-de-tro-thanh-PR-chuyen-nghiep.jpg\" alt=\"Nh\u1eefng t\u1ed1 ch\u1ea5t c\u1ea7n c\u00f3 \u0111\u1ec3 tr\u1edf th\u00e0nh PR chuy\u00ean nghi\u1ec7p\" width=\"800\" height=\"313\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/04\/Nhung-to-chat-can-co-de-tro-thanh-PR-chuyen-nghiep.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/04\/Nhung-to-chat-can-co-de-tro-thanh-PR-chuyen-nghiep-300x117.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/04\/Nhung-to-chat-can-co-de-tro-thanh-PR-chuyen-nghiep-150x59.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/04\/Nhung-to-chat-can-co-de-tro-thanh-PR-chuyen-nghiep-768x300.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-53704\" class=\"wp-caption-text\"><center><em>B\u1eaft k\u1ecbp xu h\u01b0\u1edbng l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft khi l\u00e0m PR<\/em><\/center><\/figcaption><\/figure>\n<p>B\u1eaft k\u1ecbp xu h\u01b0\u1edbng l\u00e0 m\u1ed9t t\u1ed1 ch\u1ea5t kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a PR. B\u1ea1n c\u1ea7n ph\u1ea3i n\u1eafm b\u1eaft th\u00f4ng tin n\u00f3ng \u0111ang \u0111\u01b0\u1ee3c b\u00e0n lu\u1eadn s\u00f4i n\u1ed5i tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n. Kh\u00f4ng nh\u1eefng v\u1eady, b\u1ea1n c\u00f2n ph\u1ea3i l\u00e0 ng\u01b0\u1eddi \u0111\u00f3n \u0111\u1ea7u c\u00e1c tin t\u1ee9c, xu h\u01b0\u1edbng m\u1edbi \u0111\u1ec3 t\u1eeb \u0111\u00f3 t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac c\u1ee7a nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n.<\/p>\n<p>\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n n\u00ean th\u01b0\u1eddng xuy\u00ean theo d\u00f5i, c\u1eadp nh\u1eadt tin t\u1ee9c m\u1edbi tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc.<\/p>\n<h3><span id=\"25_Yeu_thich_hoat_dong_su_kien\"><strong>2.5 Y\u00eau th\u00edch ho\u1ea1t \u0111\u1ed9ng, s\u1ef1 ki\u1ec7n<\/strong><\/span><\/h3>\n<p>L\u00e0 m\u1ed9t ng\u01b0\u1eddi l\u00e0m PR ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd ph\u1ea3i t\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng, s\u1ef1 ki\u1ec7n th\u01b0\u1eddng xuy\u00ean h\u01a1n. \u0110\u01b0\u01a1ng nhi\u00ean khi y\u00eau th\u00edch m\u1ed9t c\u00f4ng vi\u1ec7c n\u00e0o \u0111\u00f3 th\u00ec b\u1ea1n s\u1ebd l\u00e0m r\u1ea5t t\u1ed1t, r\u1ea5t t\u00e2m huy\u1ebft. V\u00ec th\u1ebf m\u00e0 y\u00eau th\u00edch ho\u1ea1t \u0111\u1ed9ng, s\u1ef1 ki\u1ec7n c\u0169ng l\u00e0 m\u1ed9t t\u1ed1 ch\u1ea5t c\u1ea7n c\u00f3 c\u1ee7a PR.<\/p>\n<p>Ngo\u00e0i ra, khi y\u00eau th\u00edch m\u1ea3ng n\u00e0y, b\u1ea1n c\u0169ng s\u1ebd t\u1ef1 bi\u1ebft c\u00e1ch h\u1ecdc h\u1ecfi, s\u00e1ng t\u1ea1o ra ch\u01b0\u01a1ng tr\u00ecnh b\u1eaft m\u1eaft, thu h\u00fat ng\u01b0\u1eddi kh\u00e1c.<\/p>\n<h3><span id=\"26_Co_kha_nang_lap_ke_hoach\"><strong>2.6 C\u00f3 kh\u1ea3 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch<\/strong><\/span><\/h3>\n<p>Kh\u1ea3 n\u0103ng l\u00ean k\u1ebf ho\u1ea1ch c\u1ee7a m\u1ed9t ng\u01b0\u1eddi l\u00e0m PR l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng, n\u00f3 quy\u1ebft \u0111\u1ecbnh ph\u1ea7n nhi\u1ec1u \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u1ea3 d\u1ef1 \u00e1n \u0111\u00f3. L\u1eadp k\u1ebf ho\u1ea1ch gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c, l\u1ef1a ch\u1ecdn c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3. Kh\u00f4ng ch\u1ec9 v\u1eady, n\u00f3 gi\u00fap cho b\u1ea1n c\u00f3 th\u1ec3 t\u1ed5 ch\u1ee9c, qu\u1ea3n l\u00fd v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o. V\u00ec th\u1ebf, ngay t\u1eeb b\u00e2y gi\u1edd b\u1ea1n h\u00e3y chu\u1ea9n b\u1ecb v\u00e0 trau d\u1ed3i th\u00eam cho b\u1ea3n th\u00e2n m\u00ecnh k\u1ef9 n\u0103ng n\u00e0y nh\u00e9.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/ky-nang-lap-ke-hoach-hieu-qua\/\" target=\"_blank\" rel=\"noopener\">K\u1ef9 n\u0103ng l\u1eadp k\u1ebf ho\u1ea1ch cho c\u00f4ng vi\u1ec7c hi\u1ec7u qu\u1ea3<\/a><\/strong><\/p>\n<h3><span id=\"27_Co_kha_nang_lam_viec_nhom\"><strong>2.7 C\u00f3 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m<\/strong><\/span><\/h3>\n<figure id=\"attachment_53705\" aria-describedby=\"caption-attachment-53705\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-53705\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/04\/To-chat-va-ky-nang-cua-nguoi-lam-PR.jpg\" alt=\"T\u1ed1 ch\u1ea5t v\u00e0 k\u1ef9 n\u0103ng c\u1ee7a ng\u01b0\u1eddi l\u00e0m PR\" width=\"800\" height=\"519\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/04\/To-chat-va-ky-nang-cua-nguoi-lam-PR.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/04\/To-chat-va-ky-nang-cua-nguoi-lam-PR-300x195.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/04\/To-chat-va-ky-nang-cua-nguoi-lam-PR-150x97.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/04\/To-chat-va-ky-nang-cua-nguoi-lam-PR-768x498.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-53705\" class=\"wp-caption-text\"><center><em>C\u00f3 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m<\/em><\/center><\/figcaption><\/figure>\n<p>C\u00f3 kh\u1ea3 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap cho c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh thu\u1eadn l\u1ee3i h\u01a1n. \u0110\u1eb7c bi\u1ec7t, PR kh\u00f4ng ph\u1ea3i v\u1ecb tr\u00ed l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp, m\u00e0 b\u1ea1n s\u1ebd c\u1ea7n h\u1ed7 tr\u1ee3 c\u1ee7a r\u1ea5t nhi\u1ec1u ph\u00f2ng ban kh\u00e1c nhau. V\u00ec v\u1eady m\u00e0 b\u1ea1n h\u00e3y h\u1ecdc c\u00e1ch l\u00e0m vi\u1ec7c theo team, ph\u00e2n chia c\u00f4ng vi\u1ec7c c\u1ee5 th\u1ec3 cho t\u1eebng ng\u01b0\u1eddi. Nh\u01b0 v\u1eady cho d\u00f9 h\u1ee3p t\u00e1c v\u1edbi \u0111\u1ed9i nh\u00f3m n\u00e0o th\u00ec b\u1ea1n v\u1eabn ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c th\u1eddi gian v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/ky-nang-lam-viec-nhom-co-vai-tro-quan-trong-nhu-the-nao\/\" target=\"_blank\" rel=\"noopener\">K\u1ef9 n\u0103ng l\u00e0m vi\u1ec7c nh\u00f3m c\u00f3 vai tr\u00f2 quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o<\/a>?<\/strong><\/p>\n<h3><span id=\"28_Biet_canh_tranh\"><strong>2.8 Bi\u1ebft c\u1ea1nh tranh<\/strong><\/span><\/h3>\n<p>M\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c c\u1ee7a PR lu\u00f4n kh\u1eafc nghi\u1ec7t, b\u1ea1n c\u00f3 th\u1ec3 b\u1ecb \u0111\u00e0o th\u1ea3i b\u1ea5t k\u1ef3 l\u00fac n\u00e0o n\u1ebfu kh\u00f4ng \u0111\u1ee7 n\u0103ng l\u1ef1c v\u00e0 nhi\u1ec7t huy\u1ebft. N\u1ebfu nh\u01b0 b\u1ea1n l\u00e0 m\u1ed9t ng\u01b0\u1eddi m\u1edbi th\u00ec h\u00e3y c\u1ed1 g\u1eafng v\u01b0\u01a1n l\u00ean b\u1eb1ng th\u1ef1c l\u1ef1c c\u1ee7a ch\u00ednh m\u00ecnh, ch\u1ee9ng minh b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 kh\u1ea3 n\u0103ng trong ngh\u1ec1 PR. Nh\u01b0 v\u1eady c\u0169ng gi\u00fap cho v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n trong doanh nghi\u1ec7p v\u1eefng ch\u1eafc h\u01a1n.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/nganh-quan-he-cong-chung\/\" target=\"_blank\" rel=\"noopener\">Ng\u00e0nh quan h\u1ec7 c\u00f4ng ch\u00fang<\/a>: Nh\u1eefng th\u00f4ng tin b\u1ea1n c\u1ea7n bi\u1ebft!<\/strong><\/p>\n<p><strong>Nh\u1eefng t\u1ed1 ch\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed PR<\/strong> \u0111\u00e3 \u0111\u01b0\u1ee3c <strong><a href=\"https:\/\/jobsgo.vn\/\" target=\"_blank\" rel=\"noopener\">JobsGO<\/a><\/strong> li\u1ec7t k\u00ea kh\u00e1 \u0111\u1ea7y \u0111\u1ee7 trong b\u00e0i. C\u00f3 th\u1ec3 n\u00f3i \u0111\u00e2y l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c c\u1ea7n nhi\u1ec1u s\u1ef1 n\u1ed7 l\u1ef1c. N\u1ebfu b\u1ea1n \u0111ang \u0111\u1ecbnh theo \u0111u\u1ed5i ngh\u1ec1 n\u00e0y th\u00ec h\u00e3y trau d\u1ed3i ki\u1ebfn th\u1ee9c li\u00ean t\u1ee5c cho b\u1ea3n th\u00e2n nh\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e1nh gi\u00e1 post PR l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c kh\u00e1 nhi\u1ec1u b\u1ea1n tr\u1ebb theo \u0111u\u1ed5i b\u1edfi m\u1ee9c l\u01b0\u01a1ng h\u1ea5p d\u1eabn v\u00e0 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c r\u1ed9ng m\u1edf. V\u1eady b\u1ea1n c\u00f3 bi\u1ebft nh\u1eefng t\u1ed1 ch\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed PR&#8230;<\/p>\n","protected":false},"author":43,"featured_media":53702,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"t\u1ed1 ch\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed pr","_yoast_wpseo_title":"T\u1ed1 ch\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed PR g\u1ed3m nh\u1eefng g\u00ec? %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"T\u1ed1 ch\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed PR l\u00e0 t\u1ef1 tin, m\u1ea1nh d\u1ea1n, ho\u1ea1t ng\u00f4n, c\u00f3 kh\u1ea3 n\u0103ng ngo\u1ea1i giao, l\u00e0m vi\u1ec7c nh\u00f3m t\u1ed1t, s\u00e1ng t\u1ea1o v\u00e0 b\u1eaft k\u1ecbp xu h\u01b0\u1edbng.","_yoast_wpseo_focus_keyphrase":"","faq":"","nganh_nghe_chuc_vu_lien_quan":["Chuy\u00ean Vi\u00ean Truy\u1ec1n Th\u00f4ng"]},"categories":[247,24],"tags":[],"yoast_head":"\n<title>T\u1ed1 ch\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi v\u1ecb tr\u00ed PR g\u1ed3m nh\u1eefng g\u00ec? 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