{"id":54213,"date":"2023-05-02T15:18:13","date_gmt":"2023-05-02T08:18:13","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=54213"},"modified":"2024-06-07T17:47:27","modified_gmt":"2024-06-07T10:47:27","slug":"lo-trinh-marketing-file-excel-mau","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/lo-trinh-marketing-file-excel-mau\/","title":{"rendered":"Tham kh\u1ea3o l\u1ed9 tr\u00ecnh Marketing file excel m\u1eabu chu\u1ea9n nh\u1ea5t"},"content":{"rendered":"\n
Hi\u1ec7n nay, marketing l\u00e0 m\u1ed9t ng\u00e0nh c\u00f3 \u0111i\u1ec1u ki\u1ec7n ph\u00e1t tri\u1ec3n kh\u00e1 m\u1ea1nh m\u1ebd \u1edf n\u01b0\u1edbc ta. N\u1ebfu nh\u01b0 b\u1ea1n theo \u0111u\u1ed5i c\u00f4ng vi\u1ec7c n\u00e0y v\u00e0 mu\u1ed1n \u0111i xa h\u01a1n n\u1eefa v\u1edbi n\u00f3 th\u00ec h\u00e3y tham kh\u1ea3o ngay<\/em> l\u1ed9 tr\u00ecnh Marketing file excel m\u1eabu <\/em><\/strong><\/a>d\u01b0\u1edbi \u0111\u00e2y nh\u00e9.<\/em><\/p>\n M\u1ee5c l\u1ee5c<\/p> Tr\u01b0\u1edbc khi nghi\u00eam t\u00fac theo \u0111u\u1ed5i ng\u00e0nh marketing th\u00ec b\u1ea1n c\u0169ng n\u00ean bi\u1ebft l\u1ed9 tr\u00ecnh m\u00ecnh c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 \u0111i xa nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n Entry-Level<\/strong><\/a> l\u00e0 m\u1ed9t c\u1ea5p \u0111\u1ed9 th\u1ea5p nh\u1ea5t \u1edf trong c\u00f4ng ty, y\u00eau c\u1ea7u kinh nghi\u1ec7m cho v\u1ecb tr\u00ed n\u00e0y kh\u00f4ng cao, t\u1eeb 0 \u2013 2 n\u0103m.<\/p><\/blockquote>\n M\u1ed9t v\u00e0i c\u00f4ng vi\u1ec7c c\u1ee7a v\u1ecb tr\u00ed n\u00e0y nh\u01b0:<\/p>\n Nhi\u1ec7m v\u1ee5 m\u00e0 m\u1ed7i doanh nghi\u1ec7p \u0111\u01b0a ra cho Entry-Level<\/a> l\u00e0 kh\u00e1c nhau. Tuy nhi\u00ean ph\u1ea7n l\u1edbn n\u00f3 s\u1ebd c\u00f3 li\u00ean quan \u0111\u1ebfn h\u1ed7 tr\u1ee3 nghi\u00ean c\u1ee9u, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hay qu\u1ea3n tr\u1ecb v\u00e0 b\u00e1o c\u00e1o c\u00f4ng vi\u1ec7c cho c\u1ea5p tr\u00ean.<\/p>\n Cho d\u00f9 \u1edf v\u1ecb tr\u00ed th\u1ea5p nh\u01b0ng b\u1ea1n c\u0169ng n\u00ean th\u1ec3 hi\u1ec7n to\u00e0n b\u1ed9 n\u0103ng l\u1ef1c, s\u1ef1 c\u1ed1 g\u1eafng c\u1ee7a m\u00ecnh cho c\u1ea5p tr\u00ean th\u1ea5y, ch\u1eafc ch\u1eafn c\u01a1 h\u1ed9i th\u0103ng ch\u1ee9c s\u1ebd \u0111\u1ebfn v\u1edbi b\u1ea1n.<\/p>\n V\u1edbi v\u1ecb tr\u00ed Marketing Manager (qu\u1ea3n l\u00fd marketing) y\u00eau c\u1ea7u v\u1ec1 kinh nghi\u1ec7m s\u1ebd cao h\u01a1n, t\u1eeb 3 \u2013 4 n\u0103m. M\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m nh\u1eadn nh\u01b0:<\/p>\n Giai \u0111o\u1ea1n ti\u1ebfp theo b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 qu\u1ea3n l\u00fd marketing. V\u1edbi v\u1ecb tr\u00ed n\u00e0y doanh nghi\u1ec7p s\u1ebd y\u00eau c\u1ea7u c\u00e1c k\u1ef9 n\u0103ng, ki\u1ebfn th\u1ee9c c\u1ee7a b\u1ea1n nhi\u1ec1u h\u01a1n. B\u1edfi h\u1ecd c\u1ea7n s\u1ef1 ph\u1ed1i h\u1ee3p \u0103n \u00fd t\u1eeb b\u1ea1n \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, \u0111\u1eb7c bi\u1ec7t c\u00f2n ph\u1ea3i t\u1ea1o m\u00f4i tr\u01b0\u1eddng cho nh\u00e2n vi\u00ean Entry-Level ph\u00e1t tri\u1ec3n.<\/p>\n \u0110\u1ed1i v\u1edbi v\u1ecb tr\u00ed Director of Marketing (gi\u00e1m \u0111\u1ed1c marketing) b\u1ea1n c\u1ea7n ph\u1ea3i t\u00edch l\u0169y m\u1ed9t v\u1ed1n ki\u1ebfn th\u1ee9c l\u1edbn, kinh nghi\u1ec7m d\u00e0y d\u1eb7n t\u1eeb 6 \u2013 7 n\u0103m. M\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m nh\u01b0 sau:<\/p>\n Director of Marketing l\u00e0 ch\u1ee9c v\u1ee5 qu\u1ea3n l\u00fd cao c\u1ea5p trong b\u1ed9 ph\u1eadn marketing c\u1ee7a c\u00f4ng ty. Khi gi\u1eef ch\u1ee9c v\u1ee5 n\u00e0y, b\u1ea1n c\u1ea7n c\u00f3 tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd, \u0111i\u1ec1u h\u00e0nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing nh\u1eb1m th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n C\u00e1c nhi\u1ec7m v\u1ee5 c\u1ee7a Director of Marketing bao g\u1ed3m: Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing<\/strong><\/a>, l\u00ean k\u1ebf ho\u1ea1ch th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, qu\u1ea3n l\u00fd c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m.<\/p>\n V\u1ecb tr\u00ed n\u00e0y y\u00eau c\u1ea7u b\u1ea1n c\u00f3 kinh nghi\u1ec7m v\u00e0 n\u0103ng l\u1ef1c l\u00e3nh \u0111\u1ea1o t\u1ed1t \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a t\u1ed5 ch\u1ee9c.<\/p>\n VP of Marketing hay c\u00f2n g\u1ecdi l\u00e0 ph\u00f3 ch\u1ee7 t\u1ecbch marketing. \u0110\u1ed1i v\u1edbi v\u1ecb tr\u00ed n\u00e0y s\u1ebd y\u00eau c\u1ea7u kinh nghi\u1ec7m t\u1eeb 12 \u2013 14 n\u0103m. M\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3m nh\u1eadn nh\u01b0:<\/p>\n \u0110\u1ed1i v\u1edbi v\u1ecb tr\u00ed VP of Marketing s\u1ebd y\u00eau c\u1ea7u v\u00f4 c\u00f9ng kh\u1eaft khe. B\u1ea1n d\u01b0\u1eddng nh\u01b0 ph\u1ea3i l\u00e0 ng\u01b0\u1eddi to\u00e0n di\u1ec7n, h\u1ed9i t\u1ee5 \u0111\u1ea7y \u0111\u1ee7 kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o, ki\u1ebfn th\u1ee9c, k\u1ef9 thu\u1eadt, kinh doanh, n\u1eafm b\u1eaft t\u00e2m l\u00fd,\u2026 B\u1ea1n s\u1ebd ph\u1ea3i \u0111\u00f3ng vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi ph\u00e1t ng\u00f4n cho c\u1ea3 doanh nghi\u1ec7p. Kh\u00f4ng ch\u1ec9 v\u1eady, b\u1ea1n c\u00f2n ph\u1ea3i l\u00e0m vi\u1ec7c, ph\u1ed1i h\u1ee3p v\u1edbi nhi\u1ec1u b\u1ed9 ph\u1eadn kh\u00e1c trong c\u00f4ng ty \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh m\u1ee5c ti\u00eau chung, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n Ngo\u00e0i c\u00e1c vai tr\u00f2 tr\u00ean th\u00ec VP of Marketing c\u00f2n ch\u1ecbu tr\u00e1ch nhi\u1ec7m trong vi\u1ec7c ph\u1ecfng v\u1ea5n, tuy\u1ec3n d\u1ee5ng nh\u00e2n t\u00e0i cho v\u1ecb tr\u00ed ch\u00ednh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n Chief Marketing Officer hay c\u00f2n g\u1ecdi l\u00e0 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh<\/strong><\/a> marketing. V\u1ecb tr\u00ed n\u00e0y y\u00eau c\u1ea7u kinh nghi\u1ec7m tr\u00ean 20 n\u0103m. \u0110\u00e2y c\u0169ng l\u00e0 v\u1ecb tr\u00ed cao nh\u1ea5t m\u00e0 b\u1ea1n h\u01b0\u1edbng \u0111\u1ebfn trong t\u01b0\u01a1ng lai. M\u1ed9t khi ng\u1ed3i v\u00e0o \u201cchi\u1ebfc gh\u1ebf\u201d \u0111i\u1ec1u h\u00e0nh n\u00e0y b\u1ea1n s\u1ebd ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m to\u00e0n b\u1ed9 trong l\u0129nh v\u1ef1c marketing g\u1ed3m: Ph\u00e1t tri\u1ec3n, l\u00ean k\u1ebf ho\u1ea1ch, gi\u00e1m s\u00e1t th\u1ef1c hi\u1ec7n, b\u00e1o c\u00e1o cho t\u1ed5ng gi\u00e1m \u0111\u1ed1c c\u00f4ng ty.<\/p>\n Nh\u00ecn chung, \u1edf v\u1ecb tr\u00ed n\u00e0y b\u1ea1n g\u1ea7n nh\u01b0 l\u00e0 m\u1ed9t ng\u01b0\u1eddi \u0111i\u1ec1u h\u00e0nh to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a doanh nghi\u1ec7p. Kh\u00f4ng nh\u1eefng ph\u1ea3i quan t\u00e2m \u0111\u1ebfn hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00f2n ph\u1ea3i t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 nh\u00e2n vi\u00ean ph\u00e1t huy h\u1ebft kh\u1ea3 n\u0103ng.<\/p>\n \u0110\u1ec3 n\u1eafm r\u00f5 h\u01a1n v\u1ec1 l\u1ed9 tr\u00ecnh Marketing b\u1ea1n h\u00e3y tham kh\u1ea3o ngay file excel m\u1eabu d\u01b0\u1edbi \u0111\u00e2y nh\u00e9: Link t\u1ea3i<\/strong><\/a><\/p>\n1. L\u1ed9 tr\u00ecnh th\u0103ng ti\u1ebfn ng\u00e0nh Marketing nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/span><\/h2>\n
1.1 Entry-Level<\/strong><\/span><\/h3>\n
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1.2 Marketing Manager<\/strong><\/span><\/h3>\n
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1.3 Director of Marketing<\/strong><\/span><\/h3>\n
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1.4 VP of Marketing<\/strong><\/span><\/h3>\n
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1.5 Chief Marketing Officer<\/strong><\/span><\/h3>\n
2. Tham kh\u1ea3o l\u1ed9 tr\u00ecnh Marketing file excel m\u1eabu<\/strong><\/span><\/h2>\n