\nC\u00f4ng ty \u0111ang chu\u1ea9n b\u1ecb th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng, tuy nhi\u00ean ph\u1ea7n l\u1edbn h\u1ecd kh\u00f4ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i. V\u1eady theo b\u1ea1n c\u00f4ng ty c\u00f3 n\u00ean ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00f4ng?<\/td>\n | C\u00e2u h\u1ecfi n\u00e0y nh\u00e0 tuy\u1ec3n d\u1ee5ng mu\u1ed1n th\u1ea5y \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh trong th\u1ef1c t\u1ebf c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o. Li\u1ec7u b\u1ea1n c\u00f3 th\u1eadt s\u1ef1 hi\u1ec3u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p hay kh\u00f4ng. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 nh\u01b0 hi\u1ec7n t\u1ea1i th\u00ec vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o truy\u1ec1n th\u00f4ng l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i v\u00e0 c\u1ea3 t\u01b0\u01a1ng lai n\u1eefa.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n3. C\u00e2u h\u1ecfi v\u1ec1 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n<\/strong><\/span><\/h2>\n C\u00e2u h\u1ecfi v\u1ec1 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n<\/em><\/center><\/figcaption><\/figure>\n\n\n\nC\u00e2u h\u1ecfi<\/strong><\/td>\nG\u1ee3i \u00fd tr\u1ea3 l\u1eddi<\/strong><\/td>\n<\/tr>\n\nTheo b\u1ea1n, \u0111\u00e2u l\u00e0 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi m\u1ed9t nh\u00e2n vi\u00ean marketing?<\/td>\n | C\u00e2u h\u1ecfi n\u00e0y nh\u00e0 tuy\u1ec3n d\u1ee5ng kh\u00f4ng mong mu\u1ed1n nh\u1eadn v\u1ec1 nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e1c v\u1ecb tr\u00ed marketing n\u00f3i chung. C\u00e1i m\u00e0 h\u1ecd c\u1ea7n ch\u00ednh l\u00e0 k\u1ef9 n\u0103ng c\u1ee7a v\u1ecb tr\u00ed gi\u00e1m \u0111\u1ed1c. V\u00ec v\u1eady b\u1ea1n h\u00e3y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, s\u00e1ng t\u1ea1o, qu\u1ea3n l\u00fd, l\u00e0m vi\u1ec7c v\u1edbi \u0111\u1ed1i t\u00e1c,…<\/td>\n<\/tr>\n | \nPhong c\u00e1ch qu\u1ea3n l\u00fd c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/td>\n | Qua c\u00e2u tr\u1ea3 l\u1eddi nh\u00e0 tuy\u1ec3n d\u1ee5ng s\u1ebd \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd, qu\u00e1n xuy\u1ebfn c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n ra sao. V\u00ec v\u1eady b\u1ea1n h\u00e3y th\u1eb3ng th\u1eafn chia s\u1ebb quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh v\u1ec1 c\u00e1ch qu\u1ea3n l\u00fd, l\u00e0m vi\u1ec7c v\u1edbi nh\u00e2n vi\u00ean v\u00e0 c\u1ea5p tr\u00ean. N\u1ebfu b\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh m\u1ed9t gi\u00e1m \u0111\u1ed1c th\u00e2n thi\u1ec7n th\u00ec c\u1ea7n s\u1eb5n s\u00e0ng ch\u1ec9 ra v\u1ea5n \u0111\u1ec1 cho nh\u00e2n vi\u00ean v\u00e0 cho h\u1ecd th\u1eddi gian s\u1eeda sai. C\u00f2n n\u1ebfu nh\u01b0 b\u1ea1n mu\u1ed1n nghi\u00eam kh\u1eafc th\u00ec h\u00e3y \u00e1p nh\u00e2n vi\u00ean v\u00e0o quy \u0111\u1ecbnh c\u1ee5 th\u1ec3.<\/td>\n<\/tr>\n | \nB\u1ea1n s\u1ebd l\u00e0m vi\u1ec7c, qu\u1ea3n l\u00fd nh\u01b0 th\u1ebf n\u00e0o v\u1edbi ng\u01b0\u1eddi kh\u00e1c \u00fd t\u01b0\u1edfng v\u1edbi m\u00ecnh?<\/td>\n | \u1ede c\u00e2u h\u1ecfi n\u00e0y h\u00e3y cho nh\u00e0 tuy\u1ec3n d\u1ee5ng th\u1ea5y \u0111\u01b0\u1ee3c b\u1ea1n l\u00e0 ng\u01b0\u1eddi kh\u00f4ng ph\u1ea3i qu\u00e1 chuy\u00ean quy\u1ec1n, \u00e1p \u0111\u1eb7t. Trong c\u00e2u tr\u1ea3 l\u1eddi b\u1ea1n c\u1ea7n th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chung c\u1ee7a c\u00f4ng vi\u1ec7c l\u00e0 g\u00ec, b\u1ea1n \u0111\u00e3 th\u1eadt s\u1ef1 cho c\u01a1 h\u1ed9i \u0111\u1ec3 nh\u00e2n vi\u00ean th\u1eed s\u1ee9c v\u1edbi \u00fd t\u01b0\u1edfng m\u1edbi hay kh\u00f4ng,… Nh\u00ecn chung, l\u00e0 m\u1ed9t ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o b\u1ea1n ph\u1ea3i c\u1edfi m\u1edf h\u01a1n, \u0111\u00f4i khi ch\u1ea5p nh\u1eadn \u00fd t\u01b0\u1edfng c\u1ee7a nh\u00e2n vi\u00ean t\u1ed1t h\u01a1n m\u00ecnh.<\/td>\n<\/tr>\n | \nB\u1ea1n s\u1ebd l\u00e0m g\u00ec khi c\u00f3 m\u1ed9t \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p?<\/td>\n | B\u1ea1n h\u00e3y tho\u1ea3i m\u00e1i h\u01a1n trong vi\u1ec7c chia s\u1ebb c\u00e1c v\u1ea5n \u0111\u1ec1 ti\u00eau c\u1ef1c \u0111\u00f3. C\u00f3 th\u1ec3 ngay t\u1ea1i l\u00fac \u0111\u00f3 \u0111\u01b0a ra c\u00e1c k\u1ebf ho\u1ea1ch \u0111\u1ec3 bi\u1ebfn s\u1ef1 c\u1ed1 kh\u00f4ng hay th\u00e0nh c\u00e1c t\u00ednh c\u1ef1c, t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, xoay \u0111\u1ed5i t\u00ecnh th\u1ebf. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 b\u00e0y t\u1ecf th\u00eam \u00fd ki\u1ebfn ti\u00eau l\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n t\u1ed1t h\u01a1n n\u00ean h\u00e3y t\u00edch c\u1ef1c \u0111\u00f3n nh\u1eadn n\u00f3.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n4. C\u00e2u h\u1ecfi v\u1ec1 kinh nghi\u1ec7m l\u00e0m vi\u1ec7c<\/strong><\/span><\/h2>\n C\u00e2u h\u1ecfi v\u1ec1 kinh nghi\u1ec7m l\u00e0m vi\u1ec7c<\/em><\/center><\/figcaption><\/figure>\n\n\n\nC\u00e2u h\u1ecfi<\/strong><\/td>\nG\u1ee3i \u00fd tr\u1ea3 l\u1eddi<\/strong><\/td>\n<\/tr>\n\nB\u1ea1n h\u00e3y n\u00f3i v\u1ec1 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing th\u00e0nh c\u00f4ng c\u1ee7a m\u00ecnh?<\/td>\n | B\u1ea1n h\u00e3y th\u1eb3ng th\u1eafn tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi n\u00e0y. Tuy nhi\u00ean trong c\u00e2u tr\u1ea3 l\u1eddi c\u1ea7n n\u00f3i r\u00f5 h\u01a1n v\u1ec1 d\u1ef1 \u00e1n \u0111\u00f3 l\u00e0 g\u00ec, m\u1ee5c ti\u00eau, th\u1eddi gian, c\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n v\u00e0 th\u00e0nh qu\u1ea3 b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 g\u00ec. N\u1ebfu \u0111\u01b0\u1ee3c h\u00e3y \u0111\u01b0a ra nh\u1eefng con s\u1ed1 c\u1ee5 th\u1ec3 \u0111\u1ec3 c\u00f3 t\u00ednh x\u00e1c th\u1ef1c h\u01a1n. N\u1ebfu \u0111\u01b0\u1ee3c b\u1ea1n h\u00e3y chia s\u1ebb th\u00eam v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c, kinh nghi\u1ec7m tri\u1ec3n khai nh\u00e9.<\/td>\n<\/tr>\n | \nB\u1ea1n h\u00e3y n\u00f3i v\u1ec1 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing th\u1ea5t b\u1ea1i c\u1ee7a m\u00ecnh?<\/td>\n | B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i ng\u1ea1i v\u1ec1 s\u1ef1 th\u1ea5t b\u1ea1i \u0111\u00f3, ch\u1eafc ch\u1eafn c\u0169ng kh\u00f4ng c\u00f3 ai ch\u00ea c\u01b0\u1eddi v\u1ea5n \u0111\u1ec1 n\u00e0y. N\u1ebfu c\u00f3 th\u1ea5t b\u1ea1i trong d\u1ef1 \u00e1n n\u00e0o th\u00ec b\u1ea1n h\u00e3y chia s\u1ebb, cho h\u1ecd bi\u1ebft r\u00f5 nguy\u00ean nh\u00e2n th\u1ea5t b\u1ea1i l\u00e0 g\u00ec. \u0110\u1eb7c bi\u1ec7t sau d\u1ef1 \u00e1n \u0111\u00f3 b\u1ea1n r\u00fat ra \u0111\u01b0\u1ee3c kinh nghi\u1ec7m v\u00e0 b\u00e0i h\u1ecdc nh\u01b0 th\u1ebf n\u00e0o. \u0110\u00f3 m\u1edbi l\u00e0 c\u00e1i nh\u00e0 tuy\u1ec3n d\u1ee5ng mu\u1ed1n nghe.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n | | | | | | |