{"id":54290,"date":"2023-04-29T12:00:13","date_gmt":"2023-04-29T05:00:13","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=54290"},"modified":"2025-03-21T09:27:03","modified_gmt":"2025-03-21T02:27:03","slug":"cac-loi-sai-co-ban-trong-content-marketing","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/cac-loi-sai-co-ban-trong-content-marketing\/","title":{"rendered":"10 l\u1ed7i sai c\u01a1 b\u1ea3n trong content marketing khi\u1ebfn h\u00e0ng ngh\u00ecn doanh nghi\u1ec7p ph\u1ea3i “tr\u1ea3 gi\u00e1 \u0111\u1eaft”"},"content":{"rendered":"\n
Content Marketing l\u00e0 m\u1ed9t trong nh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 th\u00f4ng minh nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, th\u1eadt kh\u00f4ng may v\u00ec c\u00f3 qu\u00e1 nhi\u1ec1u Content Writer \u0111ang m\u1eafc l\u1ed7i khi s\u1ea3n xu\u1ea5t n\u1ed9i dung. B\u1ea1n h\u00e3y c\u00f9ng JobsGO t\u00ecm hi\u1ec3u xem, li\u1ec7u b\u1ea1n c\u00f3 \u0111ang m\u1eafc c\u00e1c l\u1ed7i sai c\u01a1 b\u1ea3n trong Content Marketing<\/strong><\/a> nh\u01b0 nhi\u1ec1u Newbie kh\u00e1c hay kh\u00f4ng. V\u00e0 n\u1ebfu c\u00f3, h\u00e3y ng\u1eebng l\u1ea1i ngay l\u1eadp t\u1ee9c, \u0111\u1eebng l\u00e3ng ph\u00ed th\u00eam th\u1eddi gian, c\u00f4ng s\u1ee9c v\u00e0 ti\u1ec1n b\u1ea1c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n M\u1ee5c l\u1ee5c<\/p> Kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung l\u00e0 m\u1ed9t trong c\u00e1c l\u1ed7i sai c\u01a1 b\u1ea3n trong Content Marketing<\/strong> m\u00e0 nhi\u1ec1u Newbie th\u01b0\u1eddng m\u1eafc ph\u1ea3i. N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung r\u00f5 r\u00e0ng, \u0111i\u1ec1u \u0111\u00f3 gi\u1ed1ng nh\u01b0 vi\u1ec7c b\u1ea1n \u0111i v\u00e0o m\u1ed9t cu\u1ed9c h\u00e0nh tr\u00ecnh m\u00e0 kh\u00f4ng bi\u1ebft \u0111ang \u0111i \u0111\u1ebfn \u0111\u00e2u.<\/p><\/blockquote>\n C\u00e1ch kh\u1eafc ph\u1ee5c<\/strong><\/p>\n B\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Content Marketing tr\u01b0\u1edbc khi b\u1eaft tay v\u00e0o s\u1ea3n xu\u1ea5t v\u00e0 \u0111\u0103ng t\u1ea3i n\u1ed9i dung. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Content th\u01b0\u1eddng g\u1ed3m nh\u1eefng \u0111\u1ea7u m\u1ee5c nh\u01b0 m\u1ee5c ti\u00eau, \u0111\u1ed1i t\u01b0\u1ee3ng, tuy\u1ebfn n\u1ed9i dung, th\u1eddi gian chu\u1ea9n b\u1ecb n\u1ed9i dung, th\u1eddi gian xu\u1ea5t b\u1ea3n, \u0111\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u n\u1ed9i dung.<\/p>\n Nhi\u1ec1u ng\u01b0\u1eddi x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai k\u1ebf ho\u1ea1ch Content Marketing b\u1eb1ng c\u00e1ch “\u0111\u1ed9ng n\u00e3o”. Nh\u00e2n vi\u00ean Content c\u1ee9 li\u00ean t\u1ee5c ng\u1ed3i v\u00e0 ngh\u0129 ra m\u1ed9t n\u1ed9i dung n\u00e0o \u0111\u00f3 m\u00e0 h\u1ecd cho r\u1eb1ng kh\u00e1ch h\u00e0ng s\u1ebd quan t\u00e2m. Ch\u1eafc ch\u1eafn r\u1eb1ng, m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng trong \u0111\u00f3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t n\u1ed9i dung tuy\u1ec7t v\u1eddi v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m. Nh\u01b0ng ti\u1ebfc r\u1eb1ng, con s\u1ed1 \u0111\u00f3 r\u1ea5t nh\u1ecf. Ph\u1ea7n l\u1edbn n\u1ed9i dung \u0111\u01b0\u1ee3c s\u00e1ng t\u1ea1o theo c\u00e1ch n\u00e0y th\u01b0\u1eddng kh\u00f4ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n C\u00e1ch kh\u1eafc ph\u1ee5c<\/strong><\/p>\n C\u00e1ch kh\u1eafc ph\u1ee5c cho l\u1ed7i sai c\u01a1 b\u1ea3n trong Content Marketing<\/strong> n\u00e0y r\u1ea5t \u0111\u01a1n gi\u1ea3n. Thay v\u00ec tri\u1ec3n khai nh\u1eefng n\u1ed9i dung m\u00e0 b\u1ea1n “ngh\u0129 r\u1eb1ng kh\u00e1ch h\u00e0ng quan t\u00e2m\u201d, b\u1ea1n h\u00e3y tri\u1ec3n khai n\u1ed9i m\u00e0 “kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 quan t\u00e2m”. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebft kh\u00e1ch h\u00e0ng quan t\u00e2m t\u1edbi \u0111i\u1ec1u g\u00ec? C\u00e2u tr\u1ea3 l\u1eddi cho b\u1ea1n l\u00e0 h\u00e3y s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch t\u1eeb kh\u00f3a nh\u01b0 Google Ads, Semrush, Ahref, keywordtool,… B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec nhi\u1ec1u nh\u1ea5t. V\u00e0 vi\u1ec7c b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 cung c\u1ea5p cho \u0111\u1ed1i ph\u01b0\u01a1ng nh\u1eefng th\u00f4ng tin m\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u1ea7n theo d\u00f5i m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 bi\u1ebft kh\u00e1ch h\u00e0ng \u0111ang n\u00f3i v\u1edbi nhau v\u1ec1 \u0111i\u1ec1u g\u00ec. T\u1eeb \u0111\u00f3, b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c b\u1ea1n n\u00ean vi\u1ebft g\u00ec \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n N\u1ebfu b\u1ea1n c\u1ee9 vi\u1ebft n\u1ed9i dung m\u00e0 kh\u00f4ng h\u1ec1 quan t\u00e2m xem ai l\u00e0 ng\u01b0\u1eddi \u0111\u1ecdc n\u1ed9i dung n\u00e0y. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 nguy c\u01a1 g\u1eedi n\u1ed9i dung \u0111\u1ebfn sai \u0111\u1ed1i t\u01b0\u1ee3ng. Ch\u1eb3ng h\u1ea1n, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p b\u1ea1n l\u00e0 \u0111\u00e0n \u00f4ng, n\u1eb1m trong \u0111\u1ed9 tu\u1ed5i 25 – 45, nh\u01b0ng b\u1ea1n l\u1ea1i l\u1eadp k\u1ebf ho\u1ea1ch v\u1edbi h\u00e0ng lo\u1ea1i b\u00e0i vi\u1ebft nh\u01b0 “c\u00e1ch ch\u1ecdn v\u00e1y \u00e1o cho ch\u1ecb em c\u00f4ng s\u1edf”, “d\u00f9ng lo\u1ea1i n\u01b0\u1edbc hoa n\u00e0o \u0111\u1ec3 thu h\u00fat ch\u00e0ng?”,… B\u1ea1n ngh\u0129 r\u1eb1ng, nh\u1eefng n\u1ed9i dung nh\u01b0 th\u1ebf n\u00e0y c\u00f3 gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, qua \u0111\u00f3 t\u0103ng doanh s\u1ed1 chuy\u1ec3n \u0111\u1ed5i hay kh\u00f4ng?<\/p>\n C\u00e1ch kh\u1eafc ph\u1ee5c<\/strong><\/p>\n Tr\u01b0\u1edbc khi tri\u1ec3n khai b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch Content Marketing n\u00e0o, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ai. Khi b\u1ea1n bi\u1ebft kh\u00e1ch h\u00e0ng, ng\u01b0\u1eddi \u0111\u1ecdc b\u00e0i vi\u1ebft c\u1ee7a m\u00ecnh l\u00e0 ai, b\u1ea1n c\u1ea7n ti\u1ebfp t\u1ee5c kh\u00e1m ph\u00e1 xem h\u1ecd quan t\u00e2m t\u1edbi \u0111i\u1ec1u g\u00ec. Qua \u0111\u00f3, b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t k\u1ebf ho\u1ea1ch Content ph\u00f9 h\u1ee3p.<\/p>\n Tr\u1eeb khi b\u1ea1n \u0111ang b\u00e1n k\u1eb9o ho\u1eb7c c\u00e1c m\u1eb7t h\u00e0ng gi\u00e1 th\u1ea5p kh\u00e1c, th\u00ec h\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng s\u1eb5n s\u00e0ng b\u1ecf ti\u1ec1n \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m ngay l\u1ea7n \u0111\u1ea7u ti\u00ean h\u1ecd bi\u1ebft \u0111\u1ebfn b\u1ea1n. Ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng tr\u1ea3i qua m\u1ed9t quy tr\u00ecnh tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, quy tr\u00ecnh n\u00e0y bao g\u1ed3m:<\/p>\n H\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c Marketing \u0111\u1ec1u hi\u1ec3u \u0111i\u1ec1u n\u00e0y, nh\u01b0ng kh\u00f4ng ph\u1ea3i ai c\u0169ng bi\u1ebft \u1ee9ng d\u1ee5ng n\u00f3 b\u1eb1ng c\u00e1ch n\u00e0o. K\u1ebft qu\u1ea3 l\u00e0 h\u1ecd g\u1eedi t\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng tin kh\u00f4ng ph\u00f9 h\u1ee3p. H\u00e3y th\u1eed ngh\u0129 xem, n\u1ebfu b\u1ea1n g\u1eedi t\u1edbi m\u1ed9t ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft g\u00ec v\u1ec1 Content Marketing ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i v\u1ec1 gi\u00e1, li\u1ec7u ng\u01b0\u1eddi \u0111\u00f3 c\u00f3 quan t\u00e2m hay kh\u00f4ng?<\/p>\n C\u00e1ch kh\u1eafc ph\u1ee5c<\/strong><\/p>\n \u0110\u1ec3 cung c\u1ea5p th\u00f4ng tin \u0111\u1ebfn \u0111\u00fang kh\u00e1ch h\u00e0ng, b\u1ea1n c\u1ea7n bi\u1ebft kh\u00e1ch h\u00e0ng \u0111ang \u1edf giai \u0111o\u1ea1n n\u00e0o c\u1ee7a quy tr\u00ecnh mua h\u00e0ng. H\u00e3y gi\u1ea3 s\u1eed b\u1ea1n \u0111ang cung c\u1ea5p g\u00f3i d\u1ecbch v\u1ee5 tri\u1ec3n khai Content Marketing, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch n\u1ed9i dung nh\u01b0 sau:<\/p>\n SEO l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1eb7c bi\u1ec7t c\u1ea7n quan t\u00e2m n\u1ebfu b\u1ea1n \u0111\u0103ng t\u1ea3i n\u1ed9i dung l\u00ean Website. Y\u1ebfu t\u1ed1 n\u00e0y quy\u1ebft \u0111\u1ecbnh vi\u1ec7c n\u1ed9i dung b\u1ea1n xu\u1ea5t b\u1ea3n c\u00f3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng hay kh\u00f4ng. R\u00f5 r\u00e0ng, m\u1ed9t n\u1ed9i dung \u0111\u01b0\u1ee3c vi\u1ebft hay \u0111\u1ebfn m\u1ea5y th\u00ec c\u0169ng s\u1ebd tr\u1edf n\u00ean v\u00f4 gi\u00e1 tr\u1ecb n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn. Nh\u01b0ng th\u1ef1c t\u1ebf cho th\u1ea5y, c\u00f3 kh\u00f4ng \u00edt Content Writer tri\u1ec3n khai n\u1ed9i dung m\u00e0 kh\u00f4ng quan t\u00e2m t\u1edbi SEO.<\/p>\n C\u00e1ch kh\u1eafc ph\u1ee5c<\/strong><\/p>\n N\u1ebfu b\u1ea1n \u0111ang c\u00f3 k\u1ebf ho\u1ea1ch tri\u1ec3n khai n\u1ed9i dung cho website, b\u1ea1n n\u00ean t\u00ecm hi\u1ec3u v\u1ec1 SEO v\u00e0 c\u00e1ch tri\u1ec3n khai n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi SEO, bao g\u1ed3m t\u1ed1i \u01b0u t\u1eeb kh\u00f3a, li\u00ean k\u1ebft, heading,…<\/p>\n Ng\u01b0\u1ee3c l\u1ea1i v\u1edbi l\u1ed7i sai c\u01a1 b\u1ea3n trong Content Marketing<\/strong> \u1edf tr\u00ean, c\u00f3 nh\u1eefng ng\u01b0\u1eddi l\u1ea1i quan t\u00e2m t\u1edbi SEO qu\u00e1 m\u1ee9c. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn h\u1ecd li\u00ean t\u1ee5c theo \u0111u\u1ed5i c\u00e1i g\u1ecdi l\u00e0 \u201cContent chu\u1ea9n SEO\u201d v\u1edbi vi\u1ec7c nh\u1ed3i nh\u00e9t t\u1eeb kh\u00f3a, \u201cx\u00e0o n\u1ea5u n\u1ed9i dung\u201d,… khi\u1ebfn n\u1ed9i dung m\u1ea5t \u0111i t\u00ednh m\u1edbi, thi\u1ebfu gi\u00e1 tr\u1ecb v\u00e0 kh\u00f4ng th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n C\u00e1ch kh\u1eafc ph\u1ee5c<\/strong><\/p>\n Khi tri\u1ec3n khai n\u1ed9i dung website, vi\u1ec7c chu\u1ea9n h\u00f3a \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi b\u1ed9 m\u00e1y t\u00ecm ki\u1ebfm l\u00e0 c\u1ea7n thi\u1ebft; tuy nhi\u00ean, kh\u00f4ng n\u00ean qu\u00e1 m\u1ee9c. Thay v\u00ec c\u1ed1 g\u1eafng t\u1ed5ng h\u1ee3p n\u1ed9i dung c\u1ee7a t\u1ea5t c\u1ea3 nh\u1eefng trang web \u0111\u1ee9ng top \u0111\u1ec3 cho ra m\u1ed9t b\u00e0i vi\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c \u201ct\u1ed1i \u01b0u\u201d v\u1edbi mong mu\u1ed1n x\u1ebfp h\u1ea1ng cao, \u0111\u1ec3 r\u1ed3i \u0111\u1ed9c gi\u1ea3 kh\u00f4ng mu\u1ed1n quay l\u1ea1i. T\u00f4i ngh\u0129 r\u1eb1ng b\u1ea1n n\u00ean tri\u1ec3n khai nh\u1eefng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, h\u1ea5p d\u1eabn; b\u1eb1ng c\u00e1ch n\u00e0y kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd \u0111\u1ecdc nhi\u1ec1u b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n h\u01a1n, \u0111\u1ec3 t\u1eeb \u0111\u00f3 hi\u1ec3u h\u01a1n v\u1ec1 d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p b\u1ea1n cung c\u1ea5p v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng khi tin t\u01b0\u1edfng.<\/p>\n M\u1ed9t trong nh\u1eefng sai l\u1ea7m l\u1edbn nh\u1ea5t m\u00e0 t\u00f4i th\u1ea5y c\u00e1c Content Writer m\u1edbi th\u01b0\u1eddng m\u1eafc ph\u1ea3i l\u00e0 kh\u00f4ng d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 m\u00e0 n\u1ed9i dung c\u1ee7a h\u1ecd mang l\u1ea1i.<\/p>\n C\u00f3 2 l\u00fd do ch\u00ednh cho vi\u1ec7c b\u1ea1n n\u00ean d\u00e0nh th\u1eddi gian \u0111\u1ec3 ph\u00e2n t\u00edch \u0111i\u1ec1u n\u00e0y:<\/p>\n C\u00e1ch kh\u1eafc ph\u1ee5c<\/strong><\/p>\n B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Analytic \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Content Marketing. Ngo\u00e0i ra, c\u00e1c n\u1ec1n t\u1ea3ng Social Media nh\u01b0 Facebook, Tiktok,… c\u0169ng cung c\u1ea5p cho b\u1ea1n t\u00ednh n\u0103ng \u0111\u1ec3 theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c b\u00e0i vi\u1ebft. B\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a Content h\u00e0ng ng\u00e0y, nh\u01b0ng t\u1ed1i thi\u1ec3u h\u00e3y d\u00e0nh ra 3 th\u00e1ng m\u1ed9t l\u1ea7n \u0111\u1ec3 xem x\u00e9t \u0111i\u1ec1u n\u00e0y.<\/p>\n M\u1ed9t trong c\u00e1c l\u1ed7i sai c\u01a1 b\u1ea3n trong Content Marketing<\/strong> kh\u00e1c m\u00e0 c\u00e1c Content Writer m\u1edbi th\u01b0\u1eddng m\u1eafc ph\u1ea3i l\u00e0 kh\u00f4ng \u0111a d\u1ea1ng n\u1ed9i dung. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi ch\u1ec9 t\u1eadp trung tri\u1ec3n khai n\u1ed9i dung web, trong khi \u0111\u00f3, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi kh\u00e1c l\u1ea1i ch\u1ec9 t\u1eadp trung v\u00e0o n\u1ed9i dung tr\u00ean c\u00e1c k\u00eanh Social.<\/p>\n \u0110i\u1ec1u n\u00e0y khi\u1ebfn b\u1ea1n b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau.<\/p>\n C\u00e1ch kh\u1eafc ph\u1ee5c<\/strong><\/p>\n C\u00e1ch kh\u1eafc ph\u1ee5c l\u1ed7i sai n\u00e0y r\u1ea5t \u0111\u01a1n gi\u1ea3n, b\u1ea1n ch\u1ec9 c\u1ea7n ph\u00e1t tri\u1ec3n \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung \u0111a d\u1ea1ng t\u1eeb b\u00e0i Blog, b\u00e0i Social, content d\u1ea1ng text, content \u1ea3nh, content video,… v\u00e0 \u0111\u0103ng t\u1ea3i n\u1ed9i dung tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng t\u1eeb website, cho t\u1edbi Facebook, Tiktok,…<\/p>\n Sao ch\u00e9p n\u1ed9i dung l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 b\u1ecb l\u00ean \u00e1n trong l\u0129nh v\u1ef1c Content Marketing. H\u00e0nh vi copy n\u1ed9i dung kh\u00f4ng ch\u1ec9 vi ph\u1ea1m quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 m\u00e0 c\u00f2n g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. Khi kh\u00e1ch h\u00e0ng ph\u00e1t hi\u1ec7n ra r\u1eb1ng b\u1ea1n \u0111ang sao ch\u00e9p n\u1ed9i dung t\u1eeb ngu\u1ed3n kh\u00e1c, h\u1ecd s\u1ebd m\u1ea5t ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 th\u1ec3 g\u00e2y ra h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng cho ho\u1ea1t \u0111\u1ed9ng Content Marketing.<\/p>\n C\u00e1ch kh\u1eafc ph\u1ee5c<\/strong><\/p>\n C\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 kh\u1eafc ph\u1ee5c l\u1ed7i sai n\u00e0y l\u00e0 d\u00e0nh th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ec3 s\u00e1ng t\u1ea1o c\u00e1c n\u1ed9i dung m\u1edbi m\u1ebb, ch\u1ea5t l\u01b0\u1ee3ng. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u, nghi\u00ean c\u1ee9u k\u1ef9 c\u00e0ng v\u1ec1 m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u1ea3i ph\u00e1p m\u00e0 b\u1ea1n cung c\u1ea5p cho \u0111\u1ed1i ph\u01b0\u01a1ng,… V\u00e0 n\u1ebfu b\u1ea1n c\u1ea7n s\u1eed d\u1ee5ng m\u1ed9t ph\u1ea7n ho\u1eb7c \u0111\u1ea7y \u0111\u1ee7 n\u1ed9i dung t\u1eeb ngu\u1ed3n kh\u00e1c, \u0111\u1eebng qu\u00ean tr\u00edch d\u1eabn v\u00e0 ghi ngu\u1ed3n \u0111\u1ea7y \u0111\u1ee7 \u0111\u1ec3 t\u00f4n tr\u1ecdng quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 c\u1ee7a ch\u1ee7 s\u1edf h\u1eefu n\u1ed9i dung, \u0111\u1ed3ng th\u1eddi tr\u00e1nh vi\u1ec7c vi ph\u1ea1m ph\u00e1p lu\u1eadt. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 check \u0111\u1ea1o v\u0103n free<\/strong><\/a> \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung c\u1ee7a m\u00ecnh l\u00e0 \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00f4ng vi ph\u1ea1m b\u1ea3n quy\u1ec1n.<\/p>\n Nhi\u1ec1u newbie m\u1eafc l\u1ed7i kh\u00f4ng c\u1eadp nh\u1eadt n\u1ed9i dung th\u01b0\u1eddng xuy\u00ean.N\u1ebfu b\u1ea1n kh\u00f4ng th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt n\u1ed9i dung c\u1ee7a m\u00ecnh, th\u00ec n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd tr\u1edf n\u00ean l\u1ed7i th\u1eddi v\u00e0 kh\u00f4ng c\u00f2n h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. Ngo\u00e0i ra, vi\u1ec7c c\u1eadp nh\u1eadt n\u1ed9i dung th\u01b0\u1eddng xuy\u00ean c\u00f2n gi\u00fap cho website c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb cao h\u01a1n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n Xem th\u00eam: Newbie l\u00e0 g\u00ec<\/a>?<\/strong><\/p>\n C\u00e1ch kh\u1eafc ph\u1ee5c<\/strong><\/p>\n \u0110\u1ec3 kh\u1eafc ph\u1ee5c l\u1ed7i n\u00e0y, b\u1ea1n c\u1ea7n thi\u1ebft l\u1eadp l\u1ecbch \u0111\u0103ng b\u00e0i, theo xu h\u01b0\u1edbng \u0111\u1ec3 c\u1eadp nh\u1eadt n\u1ed9i dung, thay \u0111\u1ed5i th\u00f4ng tin b\u00e0i vi\u1ebft khi gi\u00e1 b\u00e1n, t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m thay \u0111\u1ed5i; t\u1ea1o n\u1ed9i dung m\u1edbi th\u01b0\u1eddng xuy\u00ean,…<\/p>\n Tr\u00ean \u0111\u00e2y l\u00e0 10 l\u1ed7i sai c\u01a1 b\u1ea3n trong Content Marketing<\/strong> m\u00e0 c\u00e1c Content Writer m\u1edbi th\u01b0\u1eddng m\u1eafc ph\u1ea3i. B\u00ean c\u1ea1nh \u0111\u00f3 hi\u1ec3u r\u00f5\u00a0<\/span>nh\u1eefng l\u00fd do n\u00ean h\u1ecdc Content Marketing<\/span><\/a> s\u1ebd gi\u00fap b\u1ea1n tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng l\u1ed7i n\u00e0y ngay t\u1eeb \u0111\u1ea7u.\u00a0<\/span>B\u1ea1n c\u00f3 \u0111ang m\u1eafc c\u00e1c l\u1ed7i n\u00e0y kh\u00f4ng? \u0110\u1eb7c bi\u1ec7t, n\u1ebfu b\u1ea1n \u0111ang t\u00ecm hi\u1ec3u content pillar l\u00e0 g\u00ec<\/strong><\/a>, h\u00e3y xem x\u00e9t l\u1ea1i c\u00e1ch t\u1ed5 ch\u1ee9c n\u1ed9i dung c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang t\u1ea1o ra nh\u1eefng b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cho \u0111\u1ed9c gi\u1ea3. N\u1ebfu c\u00f3, h\u00e3y kh\u1eafc ph\u1ee5c ngay \u0111\u1ec3 n\u00e2ng c\u1ea5p b\u1ea3n th\u00e2n v\u00e0 mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb thi\u1ebft th\u1ef1c cho doanh nghi\u1ec7p nh\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":" \u0110\u00e1nh gi\u00e1 post Content Marketing l\u00e0 m\u1ed9t trong nh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 th\u00f4ng minh nh\u1ea5t m\u00e0 c\u00e1c doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, th\u1eadt kh\u00f4ng may v\u00ec c\u00f3 qu\u00e1 nhi\u1ec1u Content Writer \u0111ang m\u1eafc l\u1ed7i…<\/p>\n","protected":false},"author":39,"featured_media":54291,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"10 l\u1ed7i sai c\u01a1 b\u1ea3n trong Content Marketing Newbie th\u01b0\u1eddng m\u1eafc ph\u1ea3i - JobsGO Blog","_yoast_wpseo_metadesc":"Qu\u00e1 nhi\u1ec1u Content Writer \u0111ang m\u1eafc l\u1ed7i khi s\u1ea3n xu\u1ea5t n\u1ed9i dung. B\u1ea1n c\u00f3 \u0111ang m\u1eafc c\u00e1c l\u1ed7i sai c\u01a1 b\u1ea3n trong Content Marketing kh\u00f4ng? T\u00ecm hi\u1ec3u ngay","_yoast_wpseo_focus_keyphrase":"","faq":"","nganh_nghe_chuc_vu_lien_quan":["Content Marketing","Th\u1ef1c T\u1eadp Marketing"]},"categories":[226,3,24],"tags":[],"yoast_head":"\n1. Kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung<\/strong><\/span><\/h2>\n
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2. Kh\u00f4ng s\u1eed d\u1ee5ng d\u1eef li\u1ec7u khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Content Marketing<\/strong><\/span><\/h2>\n
3. Kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u1ed9c gi\u1ea3<\/strong><\/span><\/h2>\n
4. Kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a t\u1eebng ch\u1ee7 \u0111\u1ec1 Content Marketing<\/strong><\/span><\/h2>\n
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5. Kh\u00f4ng quan t\u00e2m \u0111\u1ebfn SEO<\/strong><\/span><\/h2>\n
6. Vi\u1ebft cho c\u00f4ng c\u1ee5 thay v\u00ec con ng\u01b0\u1eddi<\/strong><\/span><\/h2>\n
7. Kh\u00f4ng \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t<\/strong><\/span><\/h2>\n
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8. Kh\u00f4ng ph\u00e1t tri\u1ec3n n\u1ed9i dung \u0111a d\u1ea1ng<\/strong><\/span><\/h2>\n
9. Sao ch\u00e9p n\u1ed9i dung<\/strong><\/span><\/h2>\n
10. Kh\u00f4ng th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt n\u1ed9i dung<\/strong><\/span><\/h2>\n
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