{"id":54462,"date":"2023-05-09T14:26:19","date_gmt":"2023-05-09T07:26:19","guid":{"rendered":"https:\/\/jobsgo.vn\/blog\/?p=54462"},"modified":"2025-01-08T15:01:44","modified_gmt":"2025-01-08T08:01:44","slug":"idea-phat-dong-truyen-thong","status":"publish","type":"post","link":"https:\/\/jobsgo.vn\/blog\/idea-phat-dong-truyen-thong\/","title":{"rendered":"C\u00e1ch tri\u1ec3n khai idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n<div class=\"kk-star-ratings\n     kksr-valign-top     kksr-align-left    \"\n    data-payload=\"{&quot;align&quot;:&quot;left&quot;,&quot;id&quot;:&quot;54462&quot;,&quot;slug&quot;:&quot;default&quot;,&quot;valign&quot;:&quot;top&quot;,&quot;reference&quot;:&quot;auto&quot;,&quot;count&quot;:&quot;0&quot;,&quot;readonly&quot;:&quot;&quot;,&quot;score&quot;:&quot;4.5&quot;,&quot;best&quot;:&quot;5&quot;,&quot;gap&quot;:&quot;5&quot;,&quot;greet&quot;:&quot;\\u0110\\u00e1nh gi\\u00e1 post&quot;,&quot;legend&quot;:&quot;4.5\\\/5 - (0 votes)&quot;,&quot;size&quot;:&quot;22&quot;,&quot;width&quot;:&quot;119&quot;,&quot;_legend&quot;:&quot;{score}\\\/{best} - ({count} {votes})&quot;}\">\n    \n<div class=\"kksr-stars\">\n    \n<div class=\"kksr-stars-inactive\">\n            <div class=\"kksr-star\" data-star=\"1\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"2\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"3\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"4\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" data-star=\"5\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n    \n<div class=\"kksr-stars-active\" style=\"width: 119px;\">\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n            <div class=\"kksr-star\" style=\"padding-right: 5px\">\n            \n\n<div class=\"kksr-icon\" style=\"width: 22px; height: 22px;\"><\/div>\n        <\/div>\n    <\/div>\n<\/div>\n    \n<div class=\"kksr-legend\">\n            <span class=\"kksr-muted\">\u0110\u00e1nh gi\u00e1 post<\/span>\n    <\/div>\n<\/div>\n<p><em>Tri\u1ec3n khai <\/em><strong><em>idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/em><\/strong><em> l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng r\u1ea5t quan tr\u1ecdng, gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u00e0 doanh s\u1ed1. V\u1eady c\u00e1ch th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o? Theo ch\u00e2n JobsGO \u0111\u1ec3 t\u00ecm hi\u1ec3u nh\u00e9.<\/em><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">M\u1ee5c l\u1ee5c<\/p><ul class=\"toc_list\"><li><a href=\"#1_Idea_phat_dong_truyen_thong_la_gi\">1. Idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec?<\/a><\/li><li><a href=\"#2_Tam_quan_trong_cua_idea_phat_dong_truyen_thong\">2. T\u1ea7m quan tr\u1ecdng c\u1ee7a idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/a><\/li><li><a href=\"#3_Cac_buoc_trien_khai_idea_phat_dong_truyen_thong_hieu_qua\">3. C\u00e1c b\u01b0\u1edbc tri\u1ec3n khai idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3<\/a><ul><li><a href=\"#31_Nghien_cuu_va_phan_tich_doi_tuong_muc_tieu\">3.1 Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/a><\/li><li><a href=\"#32_Len_ke_hoach_truyen_thong\">3.2 L\u00ean k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng<\/a><\/li><li><a href=\"#33_Lua_chon_kenh_truyen_thong_phu_hop\">3.3 L\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p<\/a><\/li><li><a href=\"#34_Xay_dung_noi_dung_hap_dan_va_gay_to_mo\">3.4 X\u00e2y d\u1ef1ng n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 g\u00e2y t\u00f2 m\u00f2<\/a><\/li><li><a href=\"#35_Do_luong_va_danh_gia_ket_qua\">3.5 \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3<\/a><\/li><\/ul><\/li><li><a href=\"#4_Loi_ich_cua_viec_len_idea_phat_dong_truyen_thong\">4. L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c l\u00ean idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/a><ul><li><a href=\"#41_Tao_duoc_su_nhan_biet_thuong_hieu_va_tang_doanh_so\">4.1 T\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh s\u1ed1<\/a><\/li><li><a href=\"#42_Tao_dung_hinh_anh_dep_voi_khach_hang_va_cong_dong\">4.2 T\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng<\/a><\/li><li><a href=\"#43_Tao_duoc_su_tuong_tac_voi_khach_hang_va_xay_dung_moi_quan_he_lau_dai\">4.3 T\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/a><\/li><li><a href=\"#44_Tang_cuong_canh_tranh_tiet_kiem_chi_phi\">4.4 T\u0103ng c\u01b0\u1eddng c\u1ea1nh tranh, ti\u1ebft ki\u1ec7m chi ph\u00ed<\/a><\/li><\/ul><\/li><li><a href=\"#5_Nhung_thach_thuc_khi_trien_khai_idea_phat_dong_truyen_thong\">5. Nh\u1eefng th\u00e1ch th\u1ee9c khi tri\u1ec3n khai idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/a><ul><li><a href=\"#51_Thieu_kinh_phi_va_nhan_su_chuyen_nghiep\">5.1 Thi\u1ebfu kinh ph\u00ed v\u00e0 nh\u00e2n s\u1ef1 chuy\u00ean nghi\u1ec7p<\/a><\/li><li><a href=\"#52_Kho_do_luong_ket_qua_va_hieu_qua_cua_chien_dich\">5.2 Kh\u00f3 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch<\/a><\/li><li><a href=\"#53_Su_canh_tranh_gay_gat_tu_cac_doi_thu_canh_tranh\">5.3 S\u1ef1 c\u1ea1nh tranh gay g\u1eaft t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/a><\/li><\/ul><\/li><li><a href=\"#6_Vi_du_ve_idea_phat_dong_truyen_thong_thanh_cong\">6. V\u00ed d\u1ee5 v\u1ec1 idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng th\u00e0nh c\u00f4ng<\/a><ul><li><a href=\"#61_Chien_dich_quang_cao_8220Just_Do_It8221_cua_Nike\">6.1 Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o &#8220;Just Do It&#8221; c\u1ee7a Nike<\/a><\/li><li><a href=\"#62_Chien_dich_8220Share_a_Coke8221_cua_Coca-Cola\">6.2 Chi\u1ebfn d\u1ecbch &#8220;Share a Coke&#8221; c\u1ee7a Coca-Cola<\/a><\/li><li><a href=\"#63_Chien_dich_8220Ice_Bucket_Challenge8221_cua_ALS_Association\">6.3 Chi\u1ebfn d\u1ecbch &#8220;Ice Bucket Challenge&#8221; c\u1ee7a ALS Association<\/a><\/li><\/ul><\/li><\/ul><\/div>\n<h2><span id=\"1_Idea_phat_dong_truyen_thong_la_gi\"><strong>1. Idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n<blockquote id=\"idea_truy\u1ec1n_th\u00f4ng\" cite=\"https:\/\/jobsgo.vn\/blog\/idea-phat-dong-truyen-thong\/#trien_khai_idea_phat_dong_truyen_thong\"><p><strong>Idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/strong> l\u00e0 \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o ho\u1eb7c m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1edbi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o n\u00ean ti\u1ebfng vang l\u1edbn trong c\u1ed9ng \u0111\u1ed3ng.<\/p><\/blockquote>\n<p>M\u1ed9t idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng th\u00e0nh c\u00f4ng c\u00f3 th\u1ec3 \u0111\u01b0a s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<figure id=\"attachment_54465\" aria-describedby=\"caption-attachment-54465\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-54465\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/idea-phat-dong-truyen-thong.jpg\" alt=\"idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/idea-phat-dong-truyen-thong.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/idea-phat-dong-truyen-thong-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/idea-phat-dong-truyen-thong-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/idea-phat-dong-truyen-thong-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-54465\" class=\"wp-caption-text\"><center><em>Idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec?<\/em><\/center><\/figcaption><\/figure>\n<p>\u0110\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi m\u1ed9t idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng, s\u00e1ng t\u1ea1o, \u0111\u1ed3ng th\u1eddi c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 c\u00e1ch t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd. B\u1ea1n c\u1ea7n thi\u1ebft k\u1ebf m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ho\u1eb7c k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng ch\u00ednh x\u00e1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n<h2><span id=\"2_Tam_quan_trong_cua_idea_phat_dong_truyen_thong\"><strong>2. T\u1ea7m quan tr\u1ecdng c\u1ee7a idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/strong><\/span><\/h2>\n<p><strong>Idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/strong> r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 t\u0103ng c\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>C\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o v\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1edbi c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u1ed1t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng t\u00ednh nh\u1eadn th\u1ee9c v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Ngo\u00e0i ra, m\u1ed9t <strong>idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/strong> th\u00e0nh c\u00f4ng c\u00f2n c\u00f3 th\u1ec3 gi\u00fap t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. N\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o ra m\u1ed9t &#8220;t\u00e2m \u0111i\u1ec3m&#8221; cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, gi\u00fap cho kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1eadn ra v\u00e0 t\u00ecm th\u1ea5y nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n<p>V\u1edbi s\u1ef1 c\u1ea1nh tranh ng\u00e0y c\u00e0ng gay g\u1eaft trong ng\u00e0nh kinh doanh, vi\u1ec7c c\u00f3 m\u1ed9t idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111\u1ed9c \u0111\u00e1o, s\u00e1ng t\u1ea1o l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf trong th\u1ecb tr\u01b0\u1eddng. Ch\u00ednh v\u00ec v\u1eady, \u0111\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n v\u00e0 tri\u1ec3n khai c\u00e1c \u00fd t\u01b0\u1edfng ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng l\u00e0 m\u1ed9t \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u00fap cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng trong d\u00e0i h\u1ea1n.<\/p>\n<figure id=\"attachment_54466\" aria-describedby=\"caption-attachment-54466\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-54466\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/idea-truyen-thong.jpg\" alt=\"idea truy\u1ec1n th\u00f4ng\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/idea-truyen-thong.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/idea-truyen-thong-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/idea-truyen-thong-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/idea-truyen-thong-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-54466\" class=\"wp-caption-text\"><center><em>T\u1ea7m quan tr\u1ecdng c\u1ee7a idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/em><\/center><\/figcaption><\/figure>\n<h2><span id=\"3_Cac_buoc_trien_khai_idea_phat_dong_truyen_thong_hieu_qua\"><strong>3. C\u00e1c b\u01b0\u1edbc tri\u1ec3n khai idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3<\/strong><\/span><\/h2>\n<p>\u0110\u1ec3 tri\u1ec3n khai <strong>idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/strong> hi\u1ec7u qu\u1ea3, b\u1ea1n h\u00e3y th\u1ef1c hi\u1ec7n theo c\u00e1c b\u01b0\u1edbc sau:<\/p>\n<h3><span id=\"31_Nghien_cuu_va_phan_tich_doi_tuong_muc_tieu\"><strong>3.1 Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong><\/span><\/h3>\n<p>Tr\u01b0\u1edbc khi tri\u1ec3n khai idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, b\u1ea1n c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u1ecd c\u0169ng nh\u01b0 nhu c\u1ea7u v\u00e0 t\u00e2m l\u00fd mua h\u00e0ng c\u1ee7a h\u1ecd. Vi\u1ec7c n\u00e0y gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c <a href=\"https:\/\/jobsgo.vn\/blog\/thong-diep-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>th\u00f4ng \u0111i\u1ec7p<\/strong><\/a> v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u1ed1t nh\u1ea5t \u0111\u1ebfn h\u1ecd.<\/p>\n<p>C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau nh\u01b0 kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, t\u00ecm hi\u1ec3u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u00ecm ki\u1ebfm \u00fd ki\u1ebfn chuy\u00ean gia,&#8230;<\/p>\n<h3><span id=\"32_Len_ke_hoach_truyen_thong\"><strong>3.2 L\u00ean k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng<\/strong><\/span><\/h3>\n<p>B\u01b0\u1edbc th\u1ee9 2 trong tri\u1ec3n khai idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng l\u00e0 l\u00ean k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng. B\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n<p>K\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, <a href=\"https:\/\/jobsgo.vn\/blog\/pr-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>PR<\/strong><\/a>, marketing tr\u1ef1c tuy\u1ebfn v\u00e0 truy\u1ec1n th\u00f4ng tr\u1ef1c ti\u1ebfp. Vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o c\u0169ng nh\u01b0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, th\u00f4ng \u0111i\u1ec7p v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\n<h3><span id=\"33_Lua_chon_kenh_truyen_thong_phu_hop\"><strong>3.3 L\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p<\/strong><\/span><\/h3>\n<p>Ti\u1ebfp theo, b\u1ea1n s\u1ebd ph\u1ea3i l\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p. C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng bao g\u1ed3m truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng, truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn v\u00e0 truy\u1ec1n th\u00f4ng tr\u1ef1c ti\u1ebfp. L\u1ef1a ch\u1ecdn k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/p>\n<h3><span id=\"34_Xay_dung_noi_dung_hap_dan_va_gay_to_mo\"><strong>3.4 X\u00e2y d\u1ef1ng n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 g\u00e2y t\u00f2 m\u00f2<\/strong><\/span><\/h3>\n<p>X\u00e2y d\u1ef1ng n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 g\u00e2y t\u00f2 m\u00f2 l\u00e0 r\u1ea5t quan tr\u1ecdng trong tri\u1ec3n khai <strong>idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/strong>. N\u1ed9i dung truy\u1ec1n th\u00f4ng ph\u1ea3i h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, g\u00e2y t\u00f2 m\u00f2 v\u00e0 kh\u01a1i g\u1ee3i s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<p>Ngo\u00e0i ra, n\u1ed9i dung c\u0169ng c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng sao cho ph\u00f9 h\u1ee3p v\u1edbi k\u00eanh truy\u1ec1n th\u00f4ng m\u00e0 b\u1ea1n \u0111\u00e3 ch\u1ecdn \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh li\u00ean k\u1ebft gi\u1eefa th\u00f4ng \u0111i\u1ec7p v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n. Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a n\u1ed9i dung truy\u1ec1n th\u00f4ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n<figure id=\"attachment_54467\" aria-describedby=\"caption-attachment-54467\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-54467\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/idea-phat-dong-truyen-thong-la-gi.jpg\" alt=\"idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng l\u00e0 g\u00ec\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/idea-phat-dong-truyen-thong-la-gi.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/idea-phat-dong-truyen-thong-la-gi-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/idea-phat-dong-truyen-thong-la-gi-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/idea-phat-dong-truyen-thong-la-gi-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-54467\" class=\"wp-caption-text\"><center><em>C\u00e1c b\u01b0\u1edbc tri\u1ec3n khai idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3<\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"35_Do_luong_va_danh_gia_ket_qua\"><strong>3.5 \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3<\/strong><\/span><\/h3>\n<p>B\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong tri\u1ec3n khai idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng l\u00e0 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111i\u1ec1u ch\u1ec9nh, c\u1ea3i ti\u1ebfn trong t\u01b0\u01a1ng lai.<\/p>\n<p>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 bao g\u1ed3m \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 l\u01b0\u1ee3ng truy c\u1eadp, t\u01b0\u01a1ng t\u00e1c, chia s\u1ebb, \u0111\u0103ng k\u00fd, doanh s\u1ed1 ho\u1eb7c kh\u1ea3o s\u00e1t ph\u1ea3n h\u1ed3i t\u1eeb \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n<h2><span id=\"4_Loi_ich_cua_viec_len_idea_phat_dong_truyen_thong\"><strong>4. L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c l\u00ean idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/strong><\/span><\/h2>\n<p>Vi\u1ec7c l\u00ean <strong>idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/strong> mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. C\u1ee5 th\u1ec3 l\u00e0:<\/p>\n<h3><span id=\"41_Tao_duoc_su_nhan_biet_thuong_hieu_va_tang_doanh_so\"><strong>4.1 T\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh s\u1ed1<\/strong><\/span><\/h3>\n<p>T\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh s\u1ed1 l\u00e0 l\u1ee3i \u00edch quan tr\u1ecdng nh\u1ea5t c\u1ee7a vi\u1ec7c l\u00ean <strong>idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/strong>. Khi m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ed1t, n\u00f3 c\u00f3 th\u1ec3 gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o s\u1ef1 quan t\u00e2m v\u00e0 t\u00f2 m\u00f2 \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng.<\/p>\n<p>Ngo\u00e0i ra, vi\u1ec7c tri\u1ec3n khai chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u00f2n c\u00f3 th\u1ec3 gi\u00fap t\u0103ng doanh s\u1ed1 b\u1eb1ng c\u00e1ch gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi, thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u0103ng s\u1ed1 l\u1ea7n mua c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. V\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p v\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o n\u00ean \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn doanh s\u1ed1 kinh doanh.<\/p>\n<h3><span id=\"42_Tao_dung_hinh_anh_dep_voi_khach_hang_va_cong_dong\"><strong>4.2 T\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng<\/strong><\/span><\/h3>\n<p>L\u00ean <strong>idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/strong> c\u0169ng gi\u00fap t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng. Khi doanh nghi\u1ec7p tri\u1ec3n khai chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng \u0111\u1ea7y t\u00ednh s\u00e1ng t\u1ea1o, chuy\u00ean nghi\u1ec7p v\u00e0 t\u00f4n tr\u1ecdng gi\u00e1 tr\u1ecb c\u1ee7a c\u1ed9ng \u0111\u1ed3ng, n\u00f3 s\u1ebd t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c, t\u0103ng c\u01b0\u1eddng s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>Vi\u1ec7c \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 ch\u00e2n th\u1eadt c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u00e1ng tin c\u1eady, t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng. Th\u00eam v\u00e0o \u0111\u00f3, vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng nh\u01b0 s\u1ef1 ki\u1ec7n, qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 marketing \u0111a k\u00eanh c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng.<\/p>\n<p>K\u1ebft qu\u1ea3 l\u00e0, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u1eb9p v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, c\u1ea3i thi\u1ec7n <a href=\"https:\/\/jobsgo.vn\/blog\/trai-nghiem-khach-hang-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a> v\u00e0 t\u0103ng c\u01b0\u1eddng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n<figure id=\"attachment_54468\" aria-describedby=\"caption-attachment-54468\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-54468\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/trien-khai-idea-phat-dong-truyen-thong.jpg\" alt=\"tri\u1ec3n khai idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/trien-khai-idea-phat-dong-truyen-thong.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/trien-khai-idea-phat-dong-truyen-thong-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/trien-khai-idea-phat-dong-truyen-thong-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/trien-khai-idea-phat-dong-truyen-thong-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-54468\" class=\"wp-caption-text\"><center><em>L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c l\u00ean idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"43_Tao_duoc_su_tuong_tac_voi_khach_hang_va_xay_dung_moi_quan_he_lau_dai\"><strong>4.3 T\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i<\/strong><\/span><\/h3>\n<p>Tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, s\u1ef1 ki\u1ec7n v\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd. Vi\u1ec7c th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c v\u00e0 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u0169ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi h\u1ecd.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c \u0111\u01b0a ra th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng m\u1ed9t c\u00e1ch ch\u00e2n th\u1eadt v\u00e0 \u0111\u00e1ng tin c\u1eady c\u0169ng t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin, l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. S\u1ef1 t\u01b0\u01a1ng t\u00e1c n\u00e0y c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 gi\u00fap t\u1ea1o ra m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i gi\u1eefa doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span id=\"44_Tang_cuong_canh_tranh_tiet_kiem_chi_phi\"><strong>4.4 T\u0103ng c\u01b0\u1eddng c\u1ea1nh tranh, ti\u1ebft ki\u1ec7m chi ph\u00ed<\/strong><\/span><\/h3>\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng t\u1ed1t c\u00f3 th\u1ec3 gi\u00fap t\u0103ng c\u01b0\u1eddng c\u1ea1nh tranh b\u1eb1ng c\u00e1ch t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n<p>Vi\u1ec7c tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3 c\u0169ng c\u00f3 th\u1ec3 gi\u00fap ti\u1ebft ki\u1ec7m chi ph\u00ed qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n<h2><span id=\"5_Nhung_thach_thuc_khi_trien_khai_idea_phat_dong_truyen_thong\"><strong>5. Nh\u1eefng th\u00e1ch th\u1ee9c khi tri\u1ec3n khai idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/strong><\/span><\/h2>\n<p>Ngo\u00e0i nh\u1eefng l\u1ee3i \u00edch tr\u00ean th\u00ec khi x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai <strong>\u00fd t\u01b0\u1edfng ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/strong>, doanh nghi\u1ec7p c\u0169ng s\u1ebd g\u1eb7p m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n, th\u00e1ch th\u1ee9c nh\u01b0:<\/p>\n<h3><span id=\"51_Thieu_kinh_phi_va_nhan_su_chuyen_nghiep\"><strong>5.1 Thi\u1ebfu kinh ph\u00ed v\u00e0 nh\u00e2n s\u1ef1 chuy\u00ean nghi\u1ec7p<\/strong><\/span><\/h3>\n<p>Thi\u1ebfu kinh ph\u00ed v\u00e0 nh\u00e2n s\u1ef1 chuy\u00ean nghi\u1ec7p l\u00e0 m\u1ed9t trong nh\u1eefng kh\u00f3 kh\u0103n khi tri\u1ec3n khai idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng. Vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111\u00f2i h\u1ecfi m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn nh\u00e2n s\u1ef1 v\u00e0 t\u00e0i ch\u00ednh \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3. N\u1ebfu doanh nghi\u1ec7p kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c, c\u00f3 th\u1ec3 s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng.<\/p>\n<h3><span id=\"52_Kho_do_luong_ket_qua_va_hieu_qua_cua_chien_dich\"><strong>5.2 Kh\u00f3 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch<\/strong><\/span><\/h3>\n<p>M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c khi tri\u1ec3n khai <strong>idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/strong> l\u00e0 kh\u00f3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. Vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng kh\u00f4ng ch\u1ec9 kh\u00f3 kh\u0103n v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt m\u00e0 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 m\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn d\u1ecbch, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. N\u1ebfu kh\u00f4ng \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch, doanh nghi\u1ec7p s\u1ebd kh\u00f4ng bi\u1ebft \u0111\u01b0\u1ee3c li\u1ec7u chi\u1ebfn d\u1ecbch c\u00f3 th\u00e0nh c\u00f4ng hay kh\u00f4ng, v\u00e0 kh\u00f4ng th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn l\u00e3ng ph\u00ed t\u00e0i nguy\u00ean, th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c c\u1ee7a doanh nghi\u1ec7p.<\/p>\n<figure id=\"attachment_54469\" aria-describedby=\"caption-attachment-54469\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"size-full wp-image-54469\" src=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/xay-dung-idea-phat-dong-truyen-thong.jpg\" alt=\"x\u00e2y d\u1ef1ng idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng\" width=\"800\" height=\"550\" srcset=\"https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/xay-dung-idea-phat-dong-truyen-thong.jpg 800w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/xay-dung-idea-phat-dong-truyen-thong-300x206.jpg 300w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/xay-dung-idea-phat-dong-truyen-thong-150x103.jpg 150w, https:\/\/media-blog.jobsgo.vn\/blog\/wp-content\/uploads\/2023\/05\/xay-dung-idea-phat-dong-truyen-thong-768x528.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-54469\" class=\"wp-caption-text\"><center><em>Nh\u1eefng th\u00e1ch th\u1ee9c khi tri\u1ec3n khai idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/em><\/center><\/figcaption><\/figure>\n<h3><span id=\"53_Su_canh_tranh_gay_gat_tu_cac_doi_thu_canh_tranh\"><strong>5.3 S\u1ef1 c\u1ea1nh tranh gay g\u1eaft t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/span><\/h3>\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, s\u1ef1 c\u1ea1nh tranh t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn khi tri\u1ec3n khai idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng. B\u1edfi c\u00e1c doanh nghi\u1ec7p c\u1ea1nh tranh c\u0169ng \u0111ang t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1. Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh c\u1ee7a m\u00ecnh so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111\u1ed9c \u0111\u00e1o v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n<p>Ngo\u00e0i ra, doanh nghi\u1ec7p c\u0169ng c\u1ea7n c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n, \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing \u0111\u1ec3 n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/brand-identity-la-gi\/\" target=\"_blank\" rel=\"noopener\">Brand identity l\u00e0 g\u00ec<\/a>? V\u00ed d\u1ee5 &amp; c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n<h2><span id=\"6_Vi_du_ve_idea_phat_dong_truyen_thong_thanh_cong\"><strong>6. V\u00ed d\u1ee5 v\u1ec1 idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng th\u00e0nh c\u00f4ng<\/strong><\/span><\/h2>\n<p>Hi\u1ec7n nay, c\u00f3 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p tri\u1ec3n khai c\u00e1c <strong>idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/strong> v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng vang d\u1ed9i. N\u1ed5i b\u1eadt ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u1eefng chi\u1ebfn d\u1ecbch sau:<\/p>\n<h3><span id=\"61_Chien_dich_quang_cao_8220Just_Do_It8221_cua_Nike\"><strong>6.1 Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o &#8220;Just Do It&#8221; c\u1ee7a Nike<\/strong><\/span><\/h3>\n<p>Idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng trong chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o &#8220;Just Do It&#8221; c\u1ee7a Nike l\u00e0 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1eadp luy\u1ec7n th\u1ec3 thao v\u00e0 kh\u00e1m ph\u00e1 ti\u1ec1m n\u0103ng b\u1ea3n th\u00e2n th\u00f4ng qua th\u00f4ng \u0111i\u1ec7p \u0111\u01a1n gi\u1ea3n, r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ea7y c\u1ea3m h\u1ee9ng: &#8220;Just Do It&#8221;.<\/p>\n<p>B\u1eb1ng c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 t\u00e1o b\u1ea1o, n\u0103ng \u0111\u1ed9ng v\u00e0 quy\u1ebft t\u00e2m, Nike \u0111\u00e3 t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 vi\u1ec7c v\u01b0\u1ee3t qua gi\u1edbi h\u1ea1n c\u1ee7a b\u1ea3n th\u00e2n, truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u00e1t tri\u1ec3n tinh th\u1ea7n s\u1ed1ng t\u00edch c\u1ef1c.<\/p>\n<p>C\u00f9ng v\u1edbi \u0111\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c ng\u00f4i sao th\u1ec3 thao n\u1ed5i ti\u1ebfng v\u00e0 c\u00e1c c\u00e2u chuy\u1ec7n c\u1ea3m \u0111\u1ed9ng t\u1eeb c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean \u0111\u00e3 gi\u00fap t\u0103ng t\u00ednh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Nike v\u00e0 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3><span id=\"62_Chien_dich_8220Share_a_Coke8221_cua_Coca-Cola\"><strong>6.2 Chi\u1ebfn d\u1ecbch &#8220;Share a Coke&#8221; c\u1ee7a Coca-Cola<\/strong><\/span><\/h3>\n<p>Chi\u1ebfn d\u1ecbch &#8220;Share a Coke&#8221; c\u1ee7a Coca-Cola \u0111\u01b0\u1ee3c tri\u1ec3n khai t\u1eeb m\u1ed9t idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111\u1ed9c \u0111\u00e1o, trong \u0111\u00f3 Coca-Cola \u0111\u00e3 thay th\u1ebf nh\u00e3n chai b\u1eb1ng c\u00e1c t\u00ean ri\u00eang c\u1ee7a kh\u00e1ch h\u00e0ng. \u00dd t\u01b0\u1edfng n\u00e0y \u0111\u00e3 k\u00edch th\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o ra s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, chi\u1ebfn d\u1ecbch &#8220;Share a Coke&#8221; \u0111\u00e3 t\u1ea1o ra m\u1ed9t l\u00e0n s\u00f3ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u0111\u01b0\u1ee3c chia s\u1ebb r\u1ed9ng r\u00e3i, gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh s\u1ed1 cho Coca-Cola.<\/p>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/jobsgo.vn\/blog\/marketing-plan-cua-coca-cola\/\" target=\"_blank\" rel=\"noopener\">Marketing plan c\u1ee7a Coca-Cola<\/a> l\u00e0 g\u00ec? Ph\u00e2n t\u00edch c\u00e1c chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/p>\n<h3><span id=\"63_Chien_dich_8220Ice_Bucket_Challenge8221_cua_ALS_Association\"><strong>6.3 Chi\u1ebfn d\u1ecbch &#8220;Ice Bucket Challenge&#8221; c\u1ee7a ALS Association<\/strong><\/span><\/h3>\n<p>&#8220;Ice Bucket Challenge&#8221; c\u1ee7a ALS Association l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng th\u00e0nh c\u00f4ng m\u00e0 m\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u00e0 quy\u00ean g\u00f3p ti\u1ec1n cho vi\u1ec7n nghi\u00ean c\u1ee9u b\u1ec7nh th\u1ea7n kinh b\u00e1n c\u1ea7u.<\/p>\n<p>\u00dd t\u01b0\u1edfng c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 th\u00e1ch th\u1ee9c m\u1ecdi ng\u01b0\u1eddi t\u1ea1i c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ed5 n\u01b0\u1edbc \u0111\u00e1 l\u00ean \u0111\u1ea7u v\u00e0 g\u1ecdi t\u00ean ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c quy\u00ean g\u00f3p ti\u1ec1n cho ALS. Chi\u1ebfn d\u1ecbch \u0111\u00e3 g\u00e2y \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd r\u1ea5t l\u1edbn t\u1eeb c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng v\u00e0 nhanh ch\u00f3ng tr\u1edf th\u00e0nh hi\u1ec7n t\u01b0\u1ee3ng to\u00e0n c\u1ea7u, gi\u00fap ALS Association quy\u00ean g\u00f3p \u0111\u01b0\u1ee3c h\u00e0ng tri\u1ec7u USD cho nghi\u00ean c\u1ee9u b\u1ec7nh.<\/p>\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin v\u1ec1 c\u00e1ch tri\u1ec3n khai<a href=\"https:\/\/jobsgo.vn\/blog\/idea-phat-dong-truyen-thong\/\" target=\"_blank\" rel=\"noopener\"> <strong>idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/strong><\/a> hi\u1ec7u qu\u1ea3 d\u00e0nh cho doanh nghi\u1ec7p k\u00e8m m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng. Vi\u1ec7c t\u00ecm ra \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o v\u00e0 ph\u00f9 h\u1ee3p l\u00e0 r\u1ea5t c\u1ea7n thi\u1ebft, s\u1ebd gi\u00fap cho chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p tr\u1edf n\u00ean n\u1ed5i b\u1eadt v\u00e0 g\u00e2y \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, do \u0111\u00f3 vi\u1ec7c tuy\u1ec3n d\u1ee5ng truy\u1ec1n th\u00f4ng cho c\u00f4ng ty l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng.<\/p>\n<p>Ngo\u00e0i vi\u1ec7c \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng b\u00ean ngo\u00e0i, doanh nghi\u1ec7p c\u0169ng c\u1ea7n ch\u00fa \u00fd \u0111\u1ebfn truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n. Tham kh\u1ea3o ngay <a href=\"https:\/\/jobsgo.vn\/blog\/cac-hoat-dong-giup-truyen-thong-noi-bo-hieu-qua\/\" target=\"_blank\" rel=\"noopener\"><strong>c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 hi\u1ec7u qu\u1ea3<\/strong><\/a> v\u00e0 \u00e1p d\u1ee5ng nh\u00e9. \u0110\u1eebng qu\u00ean theo d\u00f5i <a href=\"https:\/\/jobsgo.vn\/\"><strong>jobsgo.vn<\/strong><\/a> \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c b\u00e0i vi\u1ebft m\u1edbi t\u1eeb ch\u00fang t\u00f4i nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u00e1nh gi\u00e1 post Tri\u1ec3n khai idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng r\u1ea5t quan tr\u1ecdng, gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u00e0 doanh s\u1ed1. V\u1eady c\u00e1ch th\u1ef1c hi\u1ec7n nh\u01b0&#8230;<\/p>\n","protected":false},"author":43,"featured_media":54465,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskw":"idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng","_yoast_wpseo_title":"C\u00e1ch tri\u1ec3n khai idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 %%sep%% %%sitename%%","_yoast_wpseo_metadesc":"Idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng l\u00e0 \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o ho\u1eb7c m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o m\u1edbi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.","_yoast_wpseo_focus_keyphrase":"","faq":"","nganh_nghe_chuc_vu_lien_quan":["Nh\u00e2n Vi\u00ean Truy\u1ec1n Th\u00f4ng"]},"categories":[226,24],"tags":[],"yoast_head":"\n<title>C\u00e1ch tri\u1ec3n khai idea ph\u00e1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 - 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